 					var configProxy:ConfigProxy = facade.retrieveProxy(ConfigProxy.NAME) as ConfigProxy;
 					var entry:KalturaBaseEntry = _mediaProxy.vo.entry;
 					
-					AnalyticsPluginLoader.setData("title", entry.id);
-					
+					AnalyticsPluginLoader.setData("title", entry.name);
+					AnalyticsPluginLoader.setData("entryId", entry.id);
 					AnalyticsPluginLoader.setData("category", entry.categories);
-				
-					//since we don't have a partnerID field, we will send it as "subCategory"
-					AnalyticsPluginLoader.setData("subCategory", configProxy.vo.flashvars.partnerId);
+					AnalyticsPluginLoader.setData("partnerId", configProxy.vo.flashvars.partnerId);
 					
 					//find content type
 					if (entry is KalturaMediaEntry)

						flavorId = getFlavorIdByIndex(_mediaProxy.startingIndex);
					}
					
					//since we don't have "flavor" field, we will send it as "show"
					if (flavorId)
						AnalyticsPluginLoader.setData("show", flavorId);
					
					break;
			}

				
			
				case NotificationType.SWITCHING_CHANGE_COMPLETE:
					AnalyticsPluginLoader.setData("flavorId", getFlavorIdByIndex(notification.getBody().newIndex));
					break;
				
				case NotificationType.MEDIA_ELEMENT_READY:
