anchor.diff:  image:https://img.shields.io/badge/license-MIT-blue.svg[MIT License,link=#copyright]
   endif::[]
   
  -{project-name} is a set of Asciidoctor extensions for converting AsciiDoc documents directly to the EPUB3 and KF8/MOBI ebook formats.
  +{project-name} is a set of Asciidoctor extensions for converting AsciiDoc documents directly to the EPUB3 and KF8/MOBI e-book formats.
   
   == Introduction
   
  -{project-name} is not merely a converter from AsciiDoc to EPUB3 and KF8/MOBI, but rather a tool to help you create aesthetic, professional, _easy-to-read_ ebooks.
  -Let's face it, many of the technical ebooks out there--especially those produced from software documentation--are *_hideous_*.
  +{project-name} is not merely a converter from AsciiDoc to EPUB3 and KF8/MOBI, but rather a tool to help you create aesthetic, professional, _easy-to-read_ e-books.
  +Let's face it, many of the technical e-books out there--especially those produced from software documentation--are *_hideous_*.
   The Asciidoctor project wants to disrupt the status quo.
   
   ifdef::env-github[]
  -.An excerpt from an ebook produced by {project-name} shown in Day, Night and Sepia mode.
  +.An excerpt from an e-book produced by {project-name} shown in Day, Night and Sepia mode.
   image::screenshots/text.png[]
   endif::[]
   
  
positive.code: Fully Semantic::
    Produce deeply semantic XHTML5 documents, including use of the recommended `epub:type` attribute.
  Exceptional Readability::
    Readers should be drawn into the text so that they read and absorb it, not scared away from it.
    Maximize the readability of the text using carefully crafted styles, focusing on:
    - Custom, readable fonts with strong UTF-8 character support
    - Sufficient line spacing and margins
  
negative.code: 
  |creator
  |Populates the creator (`<dc:creator>`) in the package metadata.
  *If the creator is not specified, Asciidoctor is set as the creator with the role "mfr" (an abbreviation for manufacturer).*
  
  |description
  |Populates the description (`<dc:description>`) in the package metadata.
  