anchor.diff:  
   To implement Avro serialization of message keys and values, you must build a {prodname} image in which {prodname} uses the Avro converter.  
   
  -[source,subs="+attributes"]
  +.Procedure
  +
  +. Deploy an Apicurio Registry instance. 
  ++
  +ifdef::community[]
  +The following example uses a non-production in-memory instance:
  ++
  +[source]
   ----
   docker run -it --rm --name apicurio \
       -p 8080:8080 apicurio/apicurio-registry-mem:{apicurio-version}
   ----
  -
  +endif::community[]
  +ifdef::product[]
  +
  +endif::product[]
   . Build a {prodname} image with the Avro converter from this link:https://github.com/debezium/debezium-examples/blob/master/tutorial/debezium-with-apicurio/Dockerfile[Dockerfile]:
   +
   [source]
  
positive.code: * Deploy an link:https://github.com/Apicurio/apicurio-registry[Apicurio API/Schema Registry] instance.
  endif::community[]
  ifdef::product[]
  * Deploy an link:{LinkNewInstallationGuideToBeNamed}[Apicurio API/Schema Registry] instance. 
  endif::product[]
  * Install the Avro converter from link:https://repo1.maven.org/maven2/io/apicurio/apicurio-registry-distro-connect-converter/{apicurio-version}/apicurio-registry-distro-connect-converter-{apicurio-version}-converter.tar.gz[the installation package] into Kafka's _libs_ directory or directly into a plug-in directory
  * Configure Kafka Connect instance with the following property settings: 
  +
  [source,options="nowrap"]
  ----
  
negative.code: This makes each message even smaller. For an I/O bound system like Kafka, this means more total throughput of the producers and consumers.
  
  * Avro _Serdes_ (serializers and deserializers) for Kafka producers and consumers.
  Any Kafka consumer applications that you write to consume change event records can use Avro Serdes to deserialize the change event records.
  
  To use the Apicurio registry with {prodname},  you must add Apicurio Registry converters and their dependencies to the Kafka Connect container image that you are using for running {prodname}.
  
  [NOTE]
  ====
  