         "color" => "#FFCF0B",
         "fallback" => "George C. commented on nicksergeant's checkin.",
         "mrkdwn_in" => ["text"],
-        "text" => "<http://path/to/comment/user|George C.> commented on " <>
+        "text" => "George C. commented on " <>
           "<https://untappd.com/user/nicksergeant/checkin/567|nicksergeant's " <>
           "checkin> of <https://untappd.com/b/two-lake-ipa/123|IPA> and " <>
           "said:\n>Great beer!"

    checkin_user_id = checkin["user"]["uid"]
    comment_text = comment["comment"]
    comment_user_id = comment["user"]["uid"]
    comment_user_link = comment["user"]["user_link"]
    comment_user_name = Slacktapped.Utils.parse_name(comment["user"])

    text = cond do
      checkin_user_id == comment_user_id ->
        "<#{comment_user_link}|#{comment_user_name}> commented on " <>
        "<#{c.checkin_url}|their checkin> of " <>
        "#{c.beer} and said:\n>#{comment_text}"
      true ->
        "<#{comment_user_link}|#{comment_user_name}> commented on " <>
        "<#{c.checkin_url}|#{c.user_name}'s checkin> of " <>
        "#{c.beer} and said:\n>#{comment_text}"
    end

      ...>     "first_name" => "George",
      ...>     "last_name" => "C.",
      ...>     "uid" => 358,
      ...>     "user_name" => "george"
      ...>   }
      ...> },
