anchor.diff:            "value chain"
             "value proposition"
             "value-add"
  +          "vertical"
  +          ("visibility of" noun-phrase)
             "wet signature"
             "wetware"
             "pony defense"
  
positive.code:           "ecosystem"
            "elevator story"
            "enabler"
            "event horizon"
            "facetime"
            "feature creep"
  
negative.code:           "skip-level"
            "sniff test"
            "situation"
            "S.M.A.R.T. goals"
            "solution"
            "solutioning"
            "space"
  