anchor.diff:            "ecosystem"
             "elevator story"
             "enabler"
  +          ("ETA on" noun-phrase)
             "event horizon"
             "facetime"
             "feature creep"
  
positive.code:           "value chain"
            "value proposition"
            "value-add"
            "wet signature"
            "wetware"
            "pony defense"
  
negative.code:             "best of breed"
              "big picture"
              "cash-neutral"
              "central"
              "client-centered"
              "commoditized"
              "contextual"
              "core"
              "cradle-to-grave"
              "cross-functional"
              "cutting-edge"
  