         deleteButton.setTitle(ReadingListTableViewCellUX.DeleteButtonTitleText, forState: UIControlState.Normal)
         deleteButton.setTitleColor(UIColor.whiteColor(), forState: UIControlState.Normal)
         deleteButton.titleEdgeInsets = ReadingListTableViewCellUX.DeleteButtonTitleEdgeInsets
+        deleteAction.name = deleteButton.titleLabel!.text
+        deleteAction.target = self
+        deleteAction.selector = "deleteActionActivated"
         rightUtilityButtons = [deleteButton]
 
         markAsReadButton.backgroundColor = ReadingListTableViewCellUX.MarkAsReadButtonBackgroundColor

            }
        }
        return hostname
    }
}


        hostnameLabel = UILabel()
        deleteButton = UIButton()
        markAsReadButton = UIButton()
        deleteAction = UIAccessibilityCustomAction()
        markAsReadAction = UIAccessibilityCustomAction()

        super.init(style: style, reuseIdentifier: reuseIdentifier)

