         <p>We reached the 50 team members mark in September! This feels like a big milestone and a special moment to reflect on.</p>
         <p>For me, the most exciting part of this is that 50 people are able to join our journey of working as a fully distributed
         team, where you choose to live and work from the place which makes you happiest and most productive.</p>
-        <p>We’ve had several examples of teammates moving or traveling to find their happy place, or being able to move easily to help
+        <p>We've had several examples of teammates moving or traveling to find their happy place, or being able to move easily to help
         and be with their significant other for studies or a job move.</p>"
       }
       :section-name "update"

        :title "Product"
        :body "<h3>New features and experiments</h3>
        <p>Our <a href=\"https://open.buffer.com/product-team-evolution/\">product teams</a> are working together more
        closely than ever before, and as a result we’ve been moving quickly with new features and experiments! In September
        we adjusted Buffer for Business trials from 7 days to 30 days to allow us longer to help those in trial find value
        from Buffer. We’re also working on a new landing page to clarify the positioning of Buffer clearly as a
        software-as-a-service product for small businesses.</p>
        <p>Also, lots of new team members! We are so excited to have recently added to our team
        <a href=\"https://twitter.com/_pioul\">Philippe Masset</a> as a developer,

        :body "<h3>New metrics focus</h3>
        <p>Thanks to great help from the data team, we built a series of
        <a href=\"https://open.buffer.com/remote-work-tools/\">Looker dashboards</a> to fully track the metrics
        and conversions from our marketing efforts. Feels like we're in a great place to move ahead with some new
        experiments in October and see if we can move the needle.</p>
        <p>We are also celebrating one new full-time team member,
        <a href=\"https://twitter.com/sosandrine\">Sandrine Sahakians</a>, as our new multimedia producer.
