AHEAD OF EARNINGS THIS WEEK:   Bearish on: $LUV, $BP, $AMD, $BA, $TSLA, $MSFT, $MCD, $AAPL, $GILD, $UAL, $AMZN, $XOM, $GOOGL  Bullish on: $SPOT, $FB, $TWTR  Opinions not based on technical analysis, just on investor psychology. Not sure about $SBUX and $MCD