def register(cls, name, entrypoint):
        """ Register a new entrypoint

        :param str name: Key used by messages
        :param kser.entry.Entrypoint entrypoint: class to load
        :raises ValidationError: Invalid entry
        """
        if not issubclass(entrypoint, Entrypoint):
            raise ValidationError(
                "Invalid type for entry '{}', MUST implement "
                "kser.entry.Entrypoint".format(name),
                extra=dict(entrypoint=name)
            )
        cls.ENTRYPOINTS[name] = entrypoint
        logger.debug("{}.Registered: {}".format(cls.__name__, name))