def get_long_description():
    """Grok the readme, turn it into whine (rst)."""
    root_path = get_root_path()
    readme_path = os.path.join(root_path, "README.md")

    try:
        import pypandoc

        return pypandoc.convert(readme_path, "rst").strip()
    except ImportError:
        return "Cloudsmith CLI"