def get_product_string(self):
        """ Get the Product String from the HID device.

        :return:    The Product String
        :rtype:     unicode

        """
        self._check_device_status()
        str_p = ffi.new("wchar_t[]", 255)
        rv = hidapi.hid_get_product_string(self._device, str_p, 255)
        if rv == -1:
            raise IOError("Failed to read product string from HID device: {0}"
                          .format(self._get_last_error_string()))
        return ffi.string(str_p)