def apply(self, func, *fields):
        """
        Applies the function, `func`, to every row in the DataTable.

        If no fields are supplied, the entire row is passed to `func`.
        If fields are supplied, the values at all of those fields
        are passed into func in that order.
        ---
        data['diff'] = data.apply(short_diff, 'old_count', 'new_count')
        """
        results = []
        for row in self:
            if not fields:
                results.append(func(row))
            else:
                if any(field not in self for field in fields):
                    for field in fields:
                        if field not in self:
                            raise Exception("Column `%s` does not exist "
                                            "in DataTable" % field)
                results.append(func(*[row[field] for field in fields]))
        return results