def set_ipv4(self, ip):
        """ Sets the IP address (ifr_addr) of the device
            parameter 'ip' should be string representation of IP address
            This does the same as ifconfig.
        """
        sock = socket.socket(socket.AF_INET, socket.SOCK_STREAM)
        bin_ip = socket.inet_aton(ip)
        ifreq = struct.pack('16sH2s4s8s', self.name, socket.AF_INET, '\x00'*2, bin_ip, '\x00'*8)
        fcntl.ioctl(sock, self.SIOCSIFADDR, ifreq)
        ifreq = struct.pack('16sH', self.name, self.IFF_UP|self.IFF_POINTOPOINT|self.IFF_RUNNING|self.IFF_MULTICAST)
        fcntl.ioctl(sock, self.SIOCSIFFLAGS, ifreq)