def servicegroup_add(sg_name, sg_type='HTTP', **connection_args):
    '''
    Add a new service group
    If no service type is specified, HTTP will be used.
    Most common service types: HTTP, SSL, and SSL_BRIDGE

    CLI Example:

    .. code-block:: bash

        salt '*' netscaler.servicegroup_add 'serviceGroupName'
        salt '*' netscaler.servicegroup_add 'serviceGroupName' 'serviceGroupType'
    '''
    ret = True
    if servicegroup_exists(sg_name):
        return False
    nitro = _connect(**connection_args)
    if nitro is None:
        return False
    sg = NSServiceGroup()
    sg.set_servicegroupname(sg_name)
    sg.set_servicetype(sg_type.upper())
    try:
        NSServiceGroup.add(nitro, sg)
    except NSNitroError as error:
        log.debug('netscaler module error - NSServiceGroup.add() failed: %s', error)
        ret = False
    _disconnect(nitro)
    return ret