def __decompressContent(coding, pgctnt):
    '''
    Decompress returned HTTP content depending on the specified encoding.
    Currently supports identity/none, deflate, and gzip, which should
    cover 99%+ of the content on the internet.
    '''

    log.trace("Decompressing %s byte content with compression type: %s", len(pgctnt), coding)

    if coding == 'deflate':
        pgctnt = zlib.decompress(pgctnt, -zlib.MAX_WBITS)

    elif coding == 'gzip':
        buf = io.BytesIO(pgctnt)
        f = gzip.GzipFile(fileobj=buf)
        pgctnt = f.read()

    elif coding == "sdch":
        raise ValueError("SDCH compression is not currently supported")
    elif coding == "br":
        raise ValueError("Brotli compression is not currently supported")
    elif coding == "compress":
        raise ValueError("LZW compression is not currently supported")

    elif coding == 'identity':
        pass

    log.trace("Content size after decompression: %s", len(pgctnt))
    return pgctnt