Final Four Action Tips Off Today.
TOMMY TOWNSEND, SINGER/SONGWRITER: Hi, I'm Tommy Townsend, singer songwriter and founder of Granddaddy's Moon Shine. He was a colorful man. They called him the John Wayne of the North Georgia Mountains. He was a famous moon shiner. In the 1930s through the 60s, his whiskey they say it was strong enough to fuel a car and cure the common cold. I was 2 years old when he died. I guess, the recipe just laid around until now. It's mainly corn, ground corn, and cane sugar. We are hand crafted. The labeling is done by hand. Bottling is done by hand. This is my granddaddy's shop. We'll make it here and we can do tastings here. Right now we're just in Georgia and middle Tennessee, but our goal is to get it in all 50 states. This is my granny's cooking recipe. This is our 140 proof, high octane. Music is my first love and my passion. I met Wailen Jennings when I was 13. The band is back together. I'm their lead singer. What better thing to be doing thank drinking when you listen to music.</s>WHITFIELD: All right. The NCAA men's basketball tournament begins just hours from now in Indianapolis. Four teams, thousands of fans, college basketball's biggest weekend. What a combination. CNN sports anchor Rachel Nichols is live in Indianapolis with a look at all of the action. That's a whole lot of excitement going on right?</s>RACHEL NICHOLS, CNN SPORTS ANCHOR: Absolutely. The biggest storyline here is Kentucky's quest for perfection. You, of course, don't have to be perfect to win the NCAA tournament. You can have a loss along the way, but Kentucky is trying to do the whole boat. It's been almost 40 years, Fred, since the team went undefeated all the way to win a championship and they're trying to become the first team since 1976 to do that. Now, I sat down with Coach John Calipari and asked him, is this really how you want to bring your team into the tournament? There's some coaches who feel like you should approach this a little differently. Take a listen.</s>NICHOLS: There are some coaches who think, it's better to lose one along the way, relieve some of the pressure. Do you put any credence in that or is that just an anathema to your competitive nature?</s>UNIDENTIFIED MALE: No, there's losing breeds losing. It puts losing in their minds. I don't believe that. And the only other thing is, do you think there would be less pressure on us to win this thing, whether we had one 7-11? We're all in the same boat. Everybody is 0- 0 this weekend.</s>NICHOLS: Now, of course, Kentucky has that mission, but Wisconsin, the team they're going to be playing, Fred, they've got a mission of their own. Wisconsin played Kentucky in the same stage of the final four last year. They thought they had the game won, and then in the final seconds one of Kentucky's stars, Aaron Harrison, hit a three- point dagger, just broke hearts across the Midwest. So they want revenge. It's going to be a fantastic match-up. We've also got Duke facing Michigan State, which is kind of a Cinderella pick, the only number seven seed with a bunch of number ones. It's going to be a real fun day.</s>WHITFIELD: And we're excited about your show coming up 2:30 Eastern Time. What should we look forward to, because you're going to be joined by Coach K too of Duke?</s>NICHOLS: Absolutely. We've got sitdowns with all the final four coaches, exclusive material, a bunch of behind the scenes stuff with the players, things you don't get to see on the regular broadcast. If you're a fan of any of these teams or just love this event, even if you're not a huge sports fan, we bring you with all the character and flavor of the entire weekend. Lots of fun. And I've got Steve Smith and Clark Kellogg joining me. A little CNN flavor, Bleacher Report flavor, everybody from the Turner family coming.</s>WHITFIELD: Hence the word all access! We're there with you, 2:30 Eastern Time today. Thanks so much, Rachel. All right, so much more straight ahead in the NEWSROOM after a short break.