Google announced Monday it is buying AdMob, which sells targeted ads on Web sites that are tailored for cell phones. Google is paying about $750 million for AdMob though the total market for mobile advertising this year was only about $400 million.
STEVE INSKEEP, Host: Google extends its reach in NPR's business news this morning.</s>STEVE INSKEEP, Host: Google is paying about $750 million for AdMob, even though the total market for mobile advertising this year was only about 400 million bucks. Companies are betting that the market's going to grow possibly to more than a billion dollars in just a few years.