South Carolina Flooding; More Than a Movie?
COSTELLO: In South Carolina this morning, a sudden thunderstorm has flooded parts of Greenville. Some areas may have gotten up to five inches of rain prompting evacuations. Carrie Davis of CNN affiliate WSPA joins us on the phone live from Greenville to tell us more. Good morning.</s>CARRIE DAVIS, WSPA-TV REPORTER: Well good morning, Carol. I am standing in front of the Reedy River in downtown Greenville. And this river literally turned into rapids yesterday afternoon, and it is still overflowing into downtown streets this morning. Now, as you mentioned, we got about five inches yesterday and it caused several evacuations throughout town. They had to do water rescues. People were trapped on top of their cars, inside their homes. The Red Cross did set up a shelter; however, nobody, amazingly nobody needed their help overnight. Apparently everybody found places to stay. Now we did have about 6,000 people without power yesterday. That number has dropped to about 2,800 this morning. And we're told they should have power back on to people in the area by noon. However, it all depends on the weather, at this point, because we do have a substation that is underwater right now. And they are hoping that the water will move out of that area by noon today, but we are still under a flood watch, so we should get -- we could get some rain in sometime this morning.</s>COSTELLO: Carrie, I was just going to ask you about that if more rain was expected.</s>DAVIS: Yes, they are expecting more rain this morning, unfortunately. And it seems that most of the major thoroughfares in the city are clear of water right now, but there are -- there is still some standing water in neighborhoods around the city so it is making it hard for people to get in and out of those areas.</s>COSTELLO: Carrie Davis live on the phone for us from Greenville, South Carolina. Let's head up to the Weather Center to find out more about South Carolina's weather this morning. So more rain is expected -- Rob?</s>MARCIANO: Well they've got about a 50/50 shot at seeing more showers pop up, Carol, so I guess there's a one-in-two chance of it not happening in an area -- the areas that have been flooded so badly.</s>COSTELLO: All right, thank you -- Rob.</s>MARCIANO: You bet.</s>COSTELLO: Some "Health Headlines" for you this morning. There is a new pill that may help recovering alcoholics stay sober. It's called Campril (ph) and it's just gotten the approval of the Food and Drug Administration. You could start seeing Campril on store shelves by the end of the year. The government says childhood immunization rates are at record high levels, but one-fifth of American children are not receiving all the vaccinations they need. And federal health officials say more high school students are skipping class because they feel unsafe. That's despite recent figures which show the general level of violence in schools has fallen since the early '90s. For more on this or any other health story, head to our Web site. The address, CNN.com/health. Product placement in movies is nothing new. From the Reese's Pieces that E.T. ate in the '80s to any car Special Agent 007 drove in the '90s, products have enjoyed the sales bump from a well-placed guest spot on the big screen. CNN's Fred Katayama looks at a new movie where the product has more than just a starring role.</s>UNIDENTIFIED FEMALE: Imagine all those burgers in your stomach right now.</s>FRED KATAYAMA, CNN FINANCIAL NEWS CORRESPONDENT (voice-over): It's a marketer's dream, the company name is in the movie title.</s>UNIDENTIFIED MALE: Get up, we're going to White Castle.</s>UNIDENTIFIED MALE: And we're starving.</s>KATAYAMA: Two slackers go on a wacky road trip just to get White Castle square burgers. Who wouldn't object to a cameo in a major movie? Krispy Kreme ran away from the opportunity.</s>UNIDENTIFIED MALE: How about a foursome?</s>KATAYAMA: It wouldn't say why, but consider the risk to its brand image. Companies typically avoid associations with adult themes. In this R-rated comedy, Harold and Kumar get high.</s>UNIDENTIFIED MALE: You expect both of us to be blitzed out of our skulls?</s>KATAYAMA: And get lucky.</s>UNIDENTIFIED FEMALE: Think you could help me with this?</s>UNIDENTIFIED MALE: Hot.</s>KATAYAMA: But when New Line Cinema, which shares the same parent as CNN, asked White Castle if it wanted a role, the 83-year-old burger chain said yes.</s>JAMIE RICHARDSON, MARKETING DIR., WHITE CASTLE: There are certainly things that happen in the film and behaviors we absolutely don't endorse, but we also recognize that at the end of the day there were larger themes in the film that really did resonate. There is a Korean-American and Indian-American who play the lead roles, and that's more reflective of the face of our team members who work in our restaurants. It's more reflective of our customers. It's more reflective of the face of America today.</s>KATAYAMA: White Castle's burger is popular with the young, the very group that's likely to watch this flick.</s>MICHELLE ADORJAN, NMA ENT. MARKETING: It's completely integrated into the film, the perfect road trip, fast food, what-do-you-crave story. And that's White Castle's tag line. I don't think you get a better fit than that.</s>KATAYAMA: Positive plugs pay off. Reese's Pieces attracted E.T. and many kids when Hershey Foods planted the candy in the Spielberg classic. Already, the Hollywood buzz is spurring sales of White Castle's T-shirts and luring burger buffs.</s>UNIDENTIFIED FEMALE: The movie was funny, it was different. It kind of brought you in, made you want to see it.</s>KATAYAMA (on camera): White Castle is a private company, so it doesn't disclose its financials. But one thing is clear, if the movie is a hit, it will amount to millions of dollars in free advertising for the chain. Fred Katayama, CNN Financial News, New York.</s>COSTELLO: Coming up on DAYBREAK, we're going to take you live to Boston and we're going to check in with Bob Franken on John Kerry's big speech last night. We'll also talk to two very young reporters. They are 12 years old and they have been covering the convention for "TIME" magazine. We'll talk to them, as well, in the next hour of DAYBREAK.