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I'M SORRY TO BE LATE WELCOME BACK WELCOME BACK EVERYBODY YEAH THANKS SO THIS MEETING AGENDA WILL BE THE DETAILED DESIGN MEETING AND UH OPENING AND UH P. M. S OF THE MEET MINUTES UH PROTOTYPE PRESENTATION FROM UH CHRISTINE AND UH AGNES AGNES YES YES AND UH EVALUATION CRITERIA THE FINANCE IT'S UH FROM MY SIDE FROM THE MANAGEMENT AND UH PRODUCTION EVALUATION THEN UH CLOSING SO WE HAVE FORTY MINUTES TO DISCUSS AND UH FINALISE AND CLOSE THE PRODUCT AND PROJECT AND TO MOVE FURTHER OKAY SO OKAY LET'S TALK ABOUT UH MAYBE FIRST UH FOR THE PROTOTYPE MM OKAY SO I HANDLE TO I'VE DONE A PRESENTATION BUT IT PRETTY MUCH COVERS WORK THAT WE'VE BOTH DONE SO IF I'M MISSING ANYTHING CHRISTINE CAN JUST CORRECT ME SO SHALL I GO TO SORRY UH THANK YOU SO YOU DID A POWERPOINT PRESENTATION GOOD FOR YOU YEP S OKAY LET'S GO TO A. M. I. IT'S NOT THE BIGGEST POWERPOINT PRESENTATION IN THE WORLD BUT SO IN TWO OR THREE OR THREE UM NO IT'S THINK IT'S THE LAST ONE PROBABLY TECHNICAL PA I WOULD THINK NO THEN THIS IS THE LA YEAH THAT ONE FINAL DESIGN HA YEAH IT IS NAMED APPROPRIATELY YOU JUST COULDN'T SEE THE NAME UM OKAY CAN I HAVE THE MOUSE YES THANKS ALRIGHT SO FROM WHEN WE WERE DISCUSSING SPECIFYING THE CASE IN THE LAST MEETING WE DECIDED THAT WE WANTED AN ERGONOMIC SHAPE THE MATERIAL THAT WE CHOSE WAS WOOD AND UH THE COLOUR WOULD BE CUSTOMISABLE 'CAUSE YOU CAN STAIN THE WOOD WHATEVER COLOUR UM SO IN TERMS OF FUNCTION YOU HAVE TO BE ABLE TO TURN THE T. V. ON AND OFF VOLUME AND CHANNEL CONTROL MENU CONTROL VOICE RECOGNITION CONTROL AND WE'VE INCORPORATED THE L. C. D. SCREEN ON THE FLIP PANEL AS PART OF THE DESIGN IF WE FIGURE OUT IT'S TOO EXPENSIVE WELL THEN YOU JUST TAKE IT OFF UM SO TO UNVEIL OUR LOVELY PRODUCT THIS IS OUR REMOTE CONTROL WITH THE FLIP PANEL AS YOU CAN SEE SO IF YOU LIFT UP THE PANEL YOU CAN SEE THE LOVELY YELLOW L. C. D. DISPLAY UM THIS IS ACTUALLY HARD TO DO THE YELLOW BUTTON YOU HAVE IS THE ON OFF BUTTON SO IT'S REALLY BIG HARD TO MISS YOU HAVE THE THE RED UM TRIANGLES ARE THE TOGGLES FOR CHANGING THE VOLUME SO UP VOLUME UP DOWN VOLUME DOWN THE GREEN ARE THE CHANNEL CHANGING S AND IT'S ONE OF THOSE VERY LIGHT VERY TOUCHABLE DISPLAYS AND THEN YOU HAVE THE NUMERIC PAD IN THE DARK BLUE AT THE BOTTOM AND ON THE RIGHT HAND SIDE YOU HAVE THE ACCESS TO THE MENU ON THE T. V. AND ON THE LEFT HAND SIDE YOU HAVE THE THE THE ABILITY TO TURN OFF THE VOICE RECOGNITION SO THIS IS PRETTY MUCH WHAT WE HAD ON THE WHITE BOARD THE LAST TIME MM-HMM SO UM AND UH I COULD OH YES YEAH THE D ADDITIONAL FEATURE ON THE BACK IS THAT YOU CAN HAVE YOUR OWN CUSTOMISED BACKING AND I SUPPOSE YOU COULD DO THE SAME THING ON THE FLIP CASE ON THE FRONT SO THAT YOU CAN REALLY MAKE THIS A HIGHLY HIGHLY CUSTOMISABLE REMOTE CONTROL WE HAVEN'T UM UH SPECIFIED WHERE THE SPEAKER OR THE MICROPHONE WILL BE PLACED THAT DEPENDS ON THE UH S DESIGN OF THE CIRCUIT BOARD INSIDE AND UH WHAT ROOM IS LEFT UM YEAH I THINK THE MICROPHONE IS ON ON THE TOP UH ON THE MIDDLE THE UNDER THE FLIP YES OKAY UH-HUH SO THAT WILL BE THE SAFE SO P ANY THE CHIP IT'S NOT ON THE CHIP BECAUSE YOU NEED TO HAVE MICROPHONE TO NO I MEAN IT DEPENDS ON THE DESIGN OF THE CIRCUIT BOARD YES BUT IT SHOULDN'T BE UNDER THE FLIP EITHER BECAUSE YOU CAN HAVE THE REMOTE CONTROL CLOSED BUT YOU STILL MIGHT WANT TO ACTIVATE IT BY VOICE UH IT'S IT'S YEAH BUT UH UH MY OPINION I THINK IT'S BETTER UNDER THE FLIP BECAUSE WHENEVER YOU WANT TO UH THE TALK OKAY SO THEN YOU CAN SPEAK THEN YOU CAN CLOSE IT BUT IF YOU PUT IT ON THE ON THE FLIP OKAY THEN UH TECHNICAL I DON'T THINK IT'S UH FEASIBLE 'CAUSE MOST OF THE TIME YOU SPEAK THEN IT WILL BE RECOGNISED BUT IF YOU'VE ALREADY GOT THE REMOTE CONTROL IN YOUR HAND YOU NEED TO OPEN THE FLIP TO USE THE VOICE WHY USE THE VOICE WHY NOT JUST USE YOUR HAND I MEAN THE WHOLE POINT OF THE VOICE IS THAT IF THE REMOTE CONTROL IS SITTING THERE AND I'M TOO LAZY TO REACH OVER AND PICK IT UP I CAN JUST USE MY VOICE MAYBE I'VE GOT MY HAND IN THE POPCORN BOWL AND I'M HOLDING MY CUP OF COCA COLA IN THE OTHER HAND YEAH AND YOU DON'T WANNA LET GO OF EITHER ONE I DON'T WANNA SAY LOUDER YEAH I MEAN IT DOESN'T HAVE TO BE ON THE FLIP IT CAN BE ON THE SIDE SOMEWHERE CAN ALSO BE ON THE SIDE YEAH THE SIDES MAYBE IS GOOD YEAH SO THAT'S GOOD IDEA MM-HMM SO I MEAN I CAN PASS THIS AROUND IF ANYONE WANTS TO YES SO IT'S MAYBE GOOD IDEA YEAH Y BETTER YOU PASS IT AROUND WITH A NAPKIN NO BECAUSE Y YOU CAN EASILY PUT A MICROPHONE ON THE SIDE THAT WOULD HAVE NO PROBLEM WOULD HAVEN'T BEEN NOT BE DAMAGED OR ANYTHING YEAH YES AND IT'D BE ACCESSIBLE ALL THE TIME TO VOICE YEAH YEAH EXACTLY YEAH SO IT'S MAYBE GOOD IDEA S S IT'S UM COMPLIMENTS TO THE ARTIST IT'S UM YOU NEED TO WORK ON THE WEIGHT A LITTLE BIT YES UH OKAY S I'M FINE I'M SATISFI I'M SATISFIED AND MAYBE THE SHAPE OF THE BUTTONS THE LITTLE EGG SHAPES AREN'T THE MOST ECONOMICAL BUT WE'RE GLAD YOU'RE SATISFIED OF COURSE IT'S IT'S IT'S LOOKS MORE HEO HEAVY BUT I THINK WHEN IT'S COMPLETELY MAYBE IT'S A LESS WEIGHT YEAH I MEAN THIS IS PLASTICENE THERE'S ONLY SO MUCH YOU CAN DO YES WE COULD HAVE POSSIBLY MADE IT A LOT THINNER AS WELL BUT AND PART OF THE THING IS M A LOT OF PEOPLE SAY THAT THEY DON'T LIKE SOMETHING THAT'S TOO LIGHT BECAUSE THEY DON'T FEEL LIKE THEY HAVE ENOUGH CONTROL OVER IT MM-HMM SO I MEAN MAYBE THIS IS EXCESSIVELY HEAVY BUT I THINK IT NEEDS TO HAVE SOME WEIGHT IT NEEDS TO FEEL LIKE YOU'RE STILL HOLDING SOMETHING YEP SO THAT'S PRETTY MUCH IT FOR OUR PRESENTATION ACTUALLY THAT'S YOUR UH PROTOTYPE MODEL YEAH OKAY THAT'S GOOD THANK YOU VERY MUCH SO ANY COMMENTS OR UH WELL THE PROTOTYPE IS IS VERY WELL WITHIN THE DESIGN AND IDEAS THAT WE'VE WE'VE TALKED ABOUT ON THE PREVIOUS MEETINGS OKAY NOW IT GOES INTO THIS NEXT PHASE AS THE FINANCIAL UH MARKETING UH YES THAT UH SO I'LL COME BACK TO THE SO EVALUATION CRITERIA I THINK UH THAT WILL BE GOOD SO THEN LET'S COME TO THE FINANCE UH I HAVE SOME UH CALCULATIONS WHICH I MADE UH AS FOR UH THE BUDGET SO HERE YOU CAN UH LOOK LIKE UH THE ENERGY AND UH DYNAMO AND UH KINETIC AND SOLAR CELLS UH IT'S OPTIONAL SOMEWHAT OPTIONAL AND ED WANTS THE CHIP ON PRINT THAT'S WHAT UH WE WERE TALKING ABOUT THAT SO THEN WE HAVE SAMPLE SENSOR AND SAMPLE SPEAKER THEN UH WE HAVE THE WOOD MATERIAL THEN SPECIAL COLOUR AND PUSH BUTTON SO IT'S UH ACTUALLY OUR BUDGET WAS UH TWELVE POINT FIVE EURO BUT UH IT'S COMING TO NINE POINT NINE FIVE EURO SO WE ARE UNDER UH BELOW THE BUDGET OKAY SO STILL WE ARE SAVING SOME MONEY I THINK IT'S A GOOD FIGURE YES GREAT I I'M SURPRISED CONGRATULATIONS THAN THANK YOU WELL WE HAVEN'T COME TO MINE YET SO WE'RE GONNA HAVE A BIT OF DIFFERENCE OF OPINION YES OH OKAY IT'S GONNA COST A LONG WAY TO C YOU KNOW COST A LOT OF MONEY TO MARKET IT IS IT SO MAYBE IT'S FOR SOME MONEY WE CAN UTILISE FOR OUR UH MARKETING FOR THE SALES OKAY AND UH WELL IT JUST DEPENDS ON IF WE'RE GONNA ADD A O ON THIS PR PROVISIONARY COST ANALYSIS WE DO NOT HAVE A L. C. DISPLAY L. C. DISPLAY IS GONNA BE VERY EXPENSIVE IT'S GONNA BE NO WE DO BUT IT'S NOT FILLED IN IT'S NUMBER THIRTY IT'S NOT IT DOESN'T SAY IT'S NOT THIRTY WE DON'T HAVE THE PRICE UP THERE OKAY SO IF WE ADD APPROXIMATELY TWO TO THREE EURO PER YEAH OH YEAH YEAH YOU'RE RIGHT SORRY YES YEAH YEAH YEAH YEAH REMOTE NOW WE'RE UP AROUND ABOUT TWELVE TWELVE AND A HALF AS TO WHAT UH THE COMPANY HAD INITIALLY UH REQUESTED SO THAT MEANS WE CAN PUT THE UH UM DISPLAY IN THE L. C. D. IN YEAH BUT AS FAR AS PRODUCTION UM I'M PUTTING UP A QUESTION BECAUSE WE'RE TALKING ABOUT PROFIT ALSO AND IN MINE YOU'LL SEE UH THE PROBLEM WITH UH OUR SURVEY THE P THE POSSIBILITY THAT HOW MANY UNITS CAN BE SOLD WHAT PERCENTAGE OF THE MARKET ETCETERA ETCETERA BECAUSE THAT HAS TO BE TAKEN IN INTO CONSIDERATION UH THIS IS JUST PRODUCTION COST IT IS NOT UH ADVERTISING COST IT'S NOT TRANSPORTATION COST UH YES SO STILL UH WE HAVE TWELVE POINT FIVE EURO AND THAT WILL INFLATE QUITE A BIT THE COST OF THE UH THE COST OF THE UNIT FOR THE COMPANY YES YEAH BUT YES YEP UM HMM SO TO COME UP WITH WHAT THE COMPANY WANTS IS A FIFTY MILLION POUND PROFIT WE'RE GONNA HAVE TO GO A LONG WAYS YES THIS WE ARE TALKING ABOUT ONE UNIT OKAY SO WHEN IT GO INTO THE QUANTITY OKAY AND THE COST WILL COME DOWN YES ALTHOUGH CUSTOMISATION BECAUSE THIS IS BEING DONE YOU KNOW THE ON ON ORDER BASIS SLIGHTLY YEAH IT'S GONNA BE VERY HARD TO REDUCE IT MIGHT BE UH THE THE QUANTITY WON'T M WON'T UH THE CIRCUIT BOARD WILL B YOU'RE RIGHT YES WOULD BE IN PRODUCING QUANTITY BUT THE COST OF THE CASE WOULD UH BE FIXED AT THE UH YOU GOT SOME PRETTY CHEAP LABOUR THAT CAN DO THIS CASE FOR ONE EURO THAT'S NOT BAD THAT'S REALLY THAT'S THE COST OF THE MATERIAL AND LAB WOW THAT'S REALLY OUTSTANDING YEP YEAH BUT ANYHOW STILL WE ARE UNDER CONTROL OKAY SO WHAT UH I WILL DO IS I WILL TRY TO NEGOTIATE WITH THE VENDORS OKAY TO GET UH THE PRODUCTION COST LESS OKAY SO THEN WE CAN SAVE SOME MONEY OKAY TO PUT INTO TH OUR MARKETING OR UH YOU KNOW THE PROMOTIONS WHATEVER OKAY SO THAT UH I WILL LOOK AFTER I WILL SPEAK TO THE MANAGEMENT AND HOW TO GET UH YOU KNOW SOME MORE UH COST DOWN IF WE CAN GO TO TO MY DISPLAY AND WE'LL COME BACK TO YOURS JUST TO GIVE EVERYBODY AN IDEA OF THE MARKET YES SO NOW I'M GONNA SCARE EVERYBODY OUT OF THIS PROJECT IF I'M STILL HERE YOU'RE IN FOUR YEP THE FOUR GIVES ME IT'S GOTTA BE UH TRENDWATCH TRENDWATCH IS THIS THE SAME ONE YOU DID BEFORE NO OKAY IT SHOULDN'T BE IF IT'S NOT IT'S NOT THE RIGHT ONE THAT'S NO I THINK IT'S THE SAME ONE NO NO WE G NO THAT'S THE SAME ONE YOU HAVE TO GO BACK AND FIND ANOTHER ONE WHATEVER NAME IT POPPED UP UNDER UH FUNCTIONAL TRY FUNCTIONAL IT MIGHT NOT BE IT EITHER BUT WE'LL SEE FUNCTIONAL IT LOOKS LIKE IT THERE'S YEP THAT'S IT S YEAH SO WE'LL GO SCREEN BY SCREEN OKAY ALTHOUGH SINCE UH WE NEED TO HAVE SOME TYPE OF IDEA ON A MARKET UH WE HAD INDEPENDENT STUDY THAT SAYS IT THIS THIS MARKET HAS AN AVAILABILITY TO ABSORB EIGHT MI EIGHT MILLION UNITS PER YEAR OKAY OUR INTERNAL COMPANY EVALUATION PUTS IT BETWEEN EIGHT TO NINE MILLION WHICH IS APPROXIMATELY THE SAME AS THE INDEPENDENT STUDY YEP SO IF WE CONTINUE WE'LL LOOK AT THE FINDINGS NEXT SCREEN WHICH MEANS THAT UH IF WE HAVE A TARGET OF TWO MILLION WOULD THE COMPANY HAS TO TAKE TWENTY FIVE PERCENT OF THE MARKET IN THE FIRST YEAR MM-HMM WHICH IS ACTUALLY A TREMENDOUS AMOUNT YEAH NO KIDDING NO KIDDING YEAH MAYB MAYBE THEY ALREADY EXPECTED SOMETHING SO IF WE PUT AN INFLATED PRICE OF FIFTY EURO AT A PRODUCTION COST THAT CANNOT EXCEED TWENTY FIVE EURO OKAY WE'RE ALREADY IN THAT THAT PRICE OKAY WITH TRANSPORT YES PROMOTION LABOUR BECAUSE WE HAV GI INCLUDED THE PROMOTION IN THE COST UM HMM TRANSPORT FOR THE MATERIAL TO THE STORES OR WHATEVER HOW HOWEVER WE'RE GONNA BREAK THIS DOWN BETWEEN OUR OUR RETAILERS TWENTY FIVE PERCENT OF THE MARKET TO GET TO TWO MILLION UNITS AT TWO MILLION UNITS WE HAVE TO HAVE A PROFIT OF TWENTY FIVE EURO PER UNIT TO GET TO THE FIFTY MILLION UNIT EU EURO PROFIT MM-HMM YEP OKAY SO OBVIOUSLY WE W W I JUST DID A RUN DOWN THE EVALUATION OF THE FORM THE FAN UH THE FANCY STYLISHNESS OF THE OF THE UNIT THE EASE OF USE SPEECH RECOGNITION COST WE'VE GONE THROUGH THESE NOW THE COMPANY MUST EVALUATE THE FEASIBILITY OF BEING ABLE TO TAKE ENOUGH OF THE MARKET TO JUSTIFY IN PRODUCTION OR WE PROJECT THIS OVER TWO YEARS BUT BEING THAT THE MARKET CHANGES VERY VERY QUICKLY MAYBE THERE'S NO MORE INTEREST IN BUYING THIS THING IN EIGHTEEN MONTHS FROM NOW YES YEP SO NOW WE HAVE TO COME UP WITH A DECISION OF COURSE MM CAN THE COMPANY SELL TWO MILLION UNITS YEP CAN IT SELL IT FOR FIFTY EUROS COULD COULD I GO TO FINDINGS YEP UH UH UM I WOULD UH LIKE TO EXPLORE THE POSSIBILITY OF USING UM ALTERNATIVE UM DELIVERY AND SALES CHANNEL WHICH WOULD BE UM TO USE THE INTERNET FOR PROMOTION AND ORDERING AND THEN TO DROP SHIP THE P PRODUCT TO THE CUSTOMER'S RESIDENCE I WAS THINKING THE SAME THING YEAH YES DIRECTLY THAT WAY YOU HAVE NO STORAGE YOU HAVE NO UM YOU DO HAVE TRANSPORTATION STILL HAVE THE LABOUR COST UM HMM BUT YOU DON'T HAVE THE TRANSPORT TO THE UH POINT OF SALE YES YEAH THE POINT OF SALE IS ONLINE TO THE AGENTS YEAH YOU CAN DO A SHIPPING CENTRE SOMEWHERE OR STRATEGICALLY PLACE SHIPPING CENTRES TO MINIMISE DISTANCE COSTS RIGHT LIKE AMAZON IN FACT WE SHOULD SELL THROUGH AMAZON DON'T YOU THINK YES OR EBAY OR OR EBAY YEAH YES YEAH THERE'S AN IDEA GOING WITH UM YEAH THAT'S A GOOD IDEA TO IMPRO MORE PROFIT AND UH S UPSCALE TECHNOLOGY YEAH YES AH WE WE'RE DO YOU KNOW SELLING A UNIQUE PRODUCT UH WELL THAT ACTUALLY MAKES MORE SENSE IF WE'RE GONNA MAKE IT SO HIGHLY CUSTOMISABLE 'CAUSE ON THE WEB PEOPLE CAN LOOK AT THE DIFFERENT OPTIONS THEY HAVE SEE MAYBE WHAT OTHER PEOPLE HAVE DONE WHAT THE RANGE OF POSSIBILITY AS MM THERE ARE SEVERAL COMPANIES THAT HAVE GONE THAT WAY WHEREAS IF YOU'RE IN A STORE YOU CAN'T UNLESS YOU'RE A HIGHLY IMAGINATIVE PERSON MM YOU MAY NOT REALLY KNOW WHAT IT IS YOU WANT WHEREAS ON THE WEB IF YOU HAVE A BUNCH OF PICTURES IT CAN SORT OF TRIGGER IDEAS AND MM-HMM AND YOU CAN EVEN HAVE AN A MOVIE THAT YOU CAN ROTATE THE OBJECT AND LOOK AT THE DI THE ONLY THING THAT YOU'RE MISSING REALLY IS THE WEIGHT YEAH THE WEIGHT AND FEEL WEIGHT THE FEEL OF THE PRODUCT BUT MM YEAH WE'RE GETTING USED TO THAT IT'S NOT QUITE LIKE TRYING ON A SHOE BUT PEOPLE ARE GETTING USED TO BUYING THINGS ONLINE THAT THEY CAN'T TOUCH BEFORE BUYING YEAH YEAH THERE ARE SEVERAL THAT HAVE GONE THROUGH WITH THE WATCHES TOO YOU CAN CUSTOMISE A WATCH YOU CAN SEE HOW IT IS AT THE F AT THE END OF THE PRODUCTION YOU CAN CHANGE IT UH MM-HMM UH-HUH THERE'S A LOT OF ONLINE THAT'S THAT IS DOING THIS NOW YES AND WHEN YOU'RE ROTATING YOU'LL LOOK BEHIND AND LOOK THIS WAY UH IT'S POSSIBLE TO DO WITH THIS MAYBE THERE'S A POSSIBILITY OF SELLING MORE THAN TWO MILLION UNITS IN ONE YEAR WHICH COULD YOU KNOW FEASIBILI FEASIBILITY UH LOWER THE PRICE OF THE UNIT YEAH MM-HMM WE CAN GREAT I DON'T THINK THAT'S UH NOT POSSIBLE IT'S UH OKAY THEN L UH LET'S WAIT FOR THE PRODUCTION OKAY THEN UH YOU CAN EVALUATE THE PRODUCT SO HOW IT LOOKS LIKE TECHNICALLY AND UH HOW IT LOOK LIKE UH THE REAL WHAT TURNAROUND TIME DO WE HAVE T 'CAUSE I MEAN PRODUCTION EVALUATION CAN BE VERY VERY QUICK OR VERY VERY LONG OH BUT YES IT'S IT'S VERY QUICK OF COURSE IT WILL UH COME BACK IN TWO WEEKS OKAY IT WILL BE READY IN TWO WEEKS WORKS FOR ME FOR EVALUATION OKAY PROTOTYPES YOU MEAN YES THE PROTOTYPE UH PROTOTYPE PRODUCT EVALUATION IN UM WE PROBABLY SHOULD DO SOME MARKET TESTS UH ONCE WE HAVE THE PROTOTYPES AND DO SOME ORDERS AND THINGS LIKE THAT AND TEST MARKET IT YES WELL OBVIOUSLY YES YEAH YES MM THAT'D HAVE TO BE THROWN OUT ON THE MARKET FOR PEOPLE TO GET AN IDEA TO SEE GET GET THEIR YEAH SO YOU CAN TAKE A MINIMUM TWO WEEKS TO A MAXIMUM FOUR WEEKS MM-HMM THINK MINIMUM TWO WEEKS IF WE'RE GONNA DEVELOP PROTOTYPES AND THEN TRY TO TAKE THEM TO DIFFERENT PLACES AND SEE HOW PEOPLE USE IT'S NOT A TRIVIAL TASK YEAH YEAH BECAUSE WE WE ARE NOT GOING TO DO IT IN UH OUR FACTORY OKAY SO WE CAN GIVE IT A PRODUCT EVALUA YES YES NO NO WE DEFINITELY SHOULDN'T DO IT IN OUR FACTORY SO WE'LL DO IT IN THE OTHER PLACE AND I DON'T THINK IT'S TAKE MORE THAN FOUR WEEKS TIME OR UH OKAY SO THEN THE REAL PRODUCTION WE WILL START ONCE WE PRODUCT EVALUATION OKAY THEN UH IT'S APPROVE FROM UH THE TECHNICAL TEAM AND UH YOUR TEAM OKAY UH FROM THE MANAGEMENT THEN WE CAN LAUNCH IN THE MARKET HM ANY OUTSTANDING S ANY ANY OTHER UH QUESTIONS OR UH COMMENTS TO BE DISCUSS NO I'M GO AHEAD WHAT AB I THINK WE PRETTY MUCH COVERED EVERYTHING OKAY SO THEN UH DID YOU HAVE SOMETHING WELL I WAS JUST WONDERING ABOUT IF WE'RE GONNA DO A PRODUCT EVALUATION THEN WHAT ABOUT TIME FOR REDESIGN IF THE USERS COME BACK AND TELL US NO THIS IS BAD THIS IS BAD WE WANT THIS DONE DIFFERENTLY OKAY UH LET'S TAKE LIKE THIS LET'S PROCEED WITH THIS MODEL OKAY FOR THE FOR THE MARKETING DIRECTION OKAY SO NO MORE CHANGES WILL BE MADE OKAY IN THIS THE BASIC DESIGN OKAY SO WE WILL INTRODUCE M THIS MODEL AND UH LET'S INTRODUCE IN THE MARKET AND LET'S TAKE THE FEEDBACK FROM THE CUSTOMERS THEN WE CAN UH GO FOR THE SECOND GENERATION SECOND GENERATION OKAY THERE'S NO END THERE'S NOT LIMIT THE PROBLEM IS THERE MIGHT NOT BE A SECOND GENERATION IF THE FIRST GENERATION FLOPS FOR SOME SILLY REASON THAT WE HAVEN'T THOUGHT OF EVERY EVERY CUSTOM WELL THEN IT MAY NOT BE OKAY WELL EVERY CUSTOMER OKAY THEY HAVE THEIR OWN IDEAS THEY HAVE THEIR OWN TEST OKAY SO THERE'S NO END THERE'S NO LIMIT LIKE PEOPLE DON'T LIKE WOOD NO BUT THERE'S A DIFFERENCE BETWEEN RELEASING A PRODUCT THAT HAS BEEN MINIMALLY TESTED AND FINE TUNED TO SUIT A GENERAL RANGE OF REQUIREMENTS VERSUS RELEASING A PRODUCT THAT WE THINK WILL WORK BUT WE DON'T REALLY HAVE ANYTHING TO BACK IT UP VERY SPECIFIC YEAH SO THAT'S THE REASON YOU ARE HERE FOR UH THE DESIGN OKAY I HOPE YOU MADE A GOOD DESIGN YES BUT I'M NOT EVERYBODY I MEAN THE WHOLE POINT OF USER EVALUATION IS TO SEE WHAT REAL PEOPLE NEED WE HAVE OUR OWN MOTIVATIONS IN MIND WE HAVE OUR OWN IDEAS IN MIND BUT THAT DOESN'T MEAN THAT THAT'S WHAT'S GONNA SELL YEAH BUT UH SEE WE OUGHT TO TAKE A FEW CONSIDERATIONS OKAY ONE IS THE PRICE CONSIDERATION ONE IS FUTURE CONSIDERATION OKAY LIKE UH YOU CAN EAT UH YOU CAN ALL EAT MORE CHI I CAN EAT MORE CHILLI OKAY SO I IT'S A DEPENDS ON THE INDIVIDUAL TASTE YOU KNOW SO WE HAVE WE HAVE TO BALANCE SOMEWHERE YEAH OF COURSE I'M JUST TRYING TO POINT OUT THAT I THINK THAT YOUR EVALUATION AND REDESIGN TURNAROUND TIME IS TOO SHORT WELL YOU HAVE NO REDESIGN NOT YOU PERSONALLY BUT IN THE PROJECT WE HAVE NO REDESIGN TIME AND YES OUR PROJECT DOESN'T UM YEAH ED D DO YOU KNOW WHAT SEASON OF THE YEAR OR TIME OF THE YEAR IS THE MOST IMPORTANT FOR T. V. REMOTE CONTROL SALES HMM WOULD IT BE THE CHRISTMAS SEASON BY ANY CHANCE THE SPORTS TIME SPORTS SEASON RIGHT BEFORE THE EUR THE WORLD CUP WHICH SPORT SEASON FOOTBALL WORLD SOCCER SO SO YEAH WORLD CUP SOCCER THEY NEED THOSE THINGS THAT THEY HAVE THEIR HANDS G OCCUPIED AND THEY NEED TO BE ABLE TO TALK TO THE CON REMOTE CONTROL FOOTBALL MAYBE WHAT SO I THINK WHAT WE NEED TO DO IS PERHAPS TO SYNCHRONISE THE FINAL THE THE LAUNCH OF A USER TESTED DEVICE WITH SOME SPECIAL EVENT YES YES YEAH THAT'S A GOOD IDEA AND AND THEN UM SO THAT GIVES US A LITTLE MORE TIME PERHAPS THEN WE ANTICIPATED BECAUSE I DON'T KNOW WHEN THE WORLD CUP IS BUT I'M SURE THERE'S GONNA BE ONE OR ANY MAJOR SPORTS OR ANOTHER M MAJOR SPORTS EVENT PROBABLY NOT THE UM THE FOOTBALL GAMES COMING UP THE END OF JANUARY I THINK THAT MIGHT BE A LITTLE TOO AGGRESSIVE UM BUT SO YES YEAH I'M JUST IG UH POINTING OUT A UH A STRATEGY TO UH DO SOME ADDITIONAL USER TESTING PRI AND THEN TO LAUNCH UM AT A A MAJOR SPORTS EVENT OR UH PERHAPS TO UH ALSO RESEARCH MM-HMM YEP THAT'S ACTUALLY GOOD PLACE TO ADVERTISE IT TOO AND TO WORK WITH MOTION PICTURES YEAH THERE MIGHT BE SOME MOTION PICTURES THAT ARE COMING OUT UM THAT ARE COMING OUT ON D. V. D. THAT UH THEY NEED TO HAVE A M SPECIAL REMOTE CONTROL TO WORK WITH IT SO WE COULD MAYBE WORK OUT A CAMPAIGN WITH UH WITH SONY PICTURES FOR EXAMPLE YES MAYBE SOME MANAGEMENT HAS GOT UH RELATIONSHIPS THERE WE CAN LEVERAGE MM-HMM YES THE THAT OF COURSE UH I WILL CONVINCE THE MANAGEMENT TO DO THAT OKAY THAT'S GREAT IT'S JUST SOMETHING TO TO KEEP IN MIND 'CAUSE IT'S REALLY REALLY IMPORTANT SURE SURE YES A LOT OF PRODUCTS HAVE GONE OUT THERE WITHOUT BEING PROPERLY USER TESTED AND COMPLETELY FLOPPED WHEN IN FACT IT GETS RE RELEASED A FEW YEARS DOWN THE LINE WITH PROPER TESTING AND IT TAKES OFF LIKE CRAZY DISPOSABLE DIAPERS IS AN EXAMPLE OF THAT IN FACT REALLY YES IT IS ONE OF THE FIRST CONSUMER PRODUCTS THAT WAS LAUNCHED ABOUT THIRTY YEARS THAT WAS A DISPOSABLE CONSUMER PRODUCT THAT I DIDN'T KNOW AND UH PEOPLE THE MARKET HADN'T REALLY GOTTEN ON TO THE CONCEPT THAT YOU COULD USE SOMETHING AND THEN THROW IT AWAY MM-HMM 'CAUSE IT WASN'T UH BUT THEN WHEN THEY RE LAUNCHED THEM THIRTY YEARS LATER THEY WERE VIRTUALLY THE SAME DESIGN BUT PEOPLE HAD GOTTEN THE THROW AWAY YOU KNOW PAPER CUPS AND NAPKI Y ALL KINDS OF THINGS THAT THEY HADN'T UM SO YEAH YOU'RE RIGHT TIMING IS VERY IMPORTANT BUT I THINK WE'VE GOT A GOOD PRODUCT YEAH YEAH THAT'S THE REASON ED IS HERE I THINK HE CAN PROMOTE THE THE BRAND VALUE AND THE PRODUCT VALUE THAT'S RIGHT IT'S GONNA BE VERY IMPORTANT TO THE COMPANY YES WE ARE BEHIND THE SCENE AND HE IS THE FRONT SCREEN SO YEP YEAH I'M THE ONE WHO TAKES THE HEAT HE'S ON THE BIG SCREEN EXACTLY GOOD LUCK ED IF IT'S A FLOP IT'S THE MARKETER YOU LOOK VERY RELAXED CONSIDERING H YOU KNOW THE UH THE WEIGHT ON YOUR SHOULDERS YEAH YES YES STRESS OKAY SO THEN UH LET'S COME TO THE CLOSING AND UH ARE THE COSTS WITHIN THE BUDGET AND UH IS THE PRODUCT EVALUATED CELEBRATION OKAY SO THAT WILL UH COME SOON OKAY FOR UH BUT OUR TIME BEING SO THANKS FOR ALL YOUR EFFORTS AND GREAT WORK AND UH GREAT DESIGN AND UH LET'S LEAVE IT TO THE ED FOR LATER FOR ONCE PRODUCTION IS OVER AND THE MEANTIME LET'S CELEBRATE SO LET'S MEET UP UH THIS EVENING TO HANG UP FOR SOME PARTY SOUNDS GOOD 'S GOOD VERY GOOD OKAY THANK YOU NICE WORKING WITH YOU THANK YOU VERY MUCH THANK YOU THANKS THANK YOU AGAIN FOR ALL BYE AND SEE YOU IN THE EVENING FOR DRINKS BYE BYE YEP OKAY SEE YOU LATER ON