MIO086 FIE038 FIE038 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 FIE038 MIO086 MIO086 FIE073 FIE038 FIE038 FIE038 FIE073 FIE038 FIE073 FIE038 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE038 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 MIE085 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 MIO086 MIO086 FIE073 MIO086 MIO086 FIE073 MIO086 MIO086 MIO086 FIE073 MIO086 FIE073 MIO086 FIE073 MIO086 FIE038 FIE038 FIE073 FIE038 FIE073 FIE073 MIE085 FIE038 FIE073 FIE038 FIE073 FIE038 FIE038 FIE073 FIE073 FIE038 MIE085 FIE073 FIE038 MIO086 MIO086 FIE073 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 FIE038 MIO086 FIE038 MIO086 MIO086 FIE038 MIE085 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 FIE073 MIO086 FIE073 MIO086 FIE073 MIO086 MIE085 MIO086 FIE073 MIO086 MIO086 MIE085 MIO086 MIE085 MIO086 MIO086 MIE085 MIE085 FIE038 MIE085 MIE085 MIE085 MIO086 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIO086 MIE085 MIO086 MIE085 MIE085 MIE085 MIE085 FIE073 MIE085 MIO086 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIE085 MIO086 MIO086 MIO086 FIE073 MIO086 MIE085 FIE073 MIO086 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE073 FIE038 FIE073 FIE038 FIE038 FIE038 FIE038 FIE038 FIE073 FIE038 FIE038 FIE038 MIE085 FIE038 FIE038 FIE073 MIE085 FIE038 MIE085 FIE038 MIE085 FIE038 MIE085 MIO086 MIE085 FIE038 MIE085 MIE085 FIE038 MIE085 FIE038 FIE038 MIE085 FIE038 MIE085 MIE085 FIE038 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 FIE073 MIO086 MIE085 MIO086 MIE085 MIO086 MIE085 MIE085 MIO086 MIO086 MIE085 MIE085 MIO086 MIE085 MIO086 MIO086 MIE085 MIE085 MIE085 MIO086 MIO086 MIE085 MIO086 MIE085 MIO086 MIE085 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 MIO086 FIE038 FIE038 MIE085 MIO086 MIE085 MIE085 MIO086 MIO086 MIO086 MIO086 FIE038 MIO086 FIE038 MIO086 MIO086 FIE038 FIE038 MIO086 MIO086 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 FIE038 MIO086 FIE038 FIE038 FIE038 FIE073 FIE073 FIE038 FIE073 FIE038 FIE073 FIE038 FIE073 FIE038 FIE073 FIE073 FIE038 FIE073 FIE038 FIE038 FIE038 FIE038 FIE073 FIE073 FIE073 FIE073 FIE073 MIO086 FIE038 MIO086 MIO086 FIE038 MIO086 FIE038 MIE085 FIE073 FIE038 FIE073 MIO086 MIE085 FIE073 MIO086 FIE073 FIE038 FIE073 FIE073 FIE038 MIO086 MIO086 FIE073 FIE038 MIE085 FIE038 MIO086 FIE038 FIE038 FIE038 FIE038 MIE085 FIE073 FIE038 MIE085 MIE085 FIE073 FIE038 FIE038 FIE038 FIE038 MIO086 MIO086 MIO086 MIO086 FIE038 MIO086 FIE073 MIE085 MIO086
OKAY UH AGNES YOU CAN HELP ME FOR THE SLIDE WHEN OKAY YEP SURE OKAY WELCOME BACK I HOPE UH YOU HAVE A FRESH HEAD AND A FRESH TIME HOW T NOW THE MEETING ACTUALLY WE GATHERING HERE TO DISCUSS ABOUT THE FUNCTIONAL DESIGN MEETING OKAY AND UH WE'LL ISSUE SOME INFORMATION FROM UH ALL OF YOU AND IT'S IN THE I THINK UH IN THE SHARING FOLDER AND UH I WILL INVITE UH THE CHRISTINE AND THE ED AND UH AGNES TO DISCUSS ABOUT ON THE VARIOUS SUBJECTS SO CAN YOU GO TO THE NEXT SLIDE YEAH UH THE AGENDA OF THE MEETING IS OPENING THEN UH I'M GOING TO TALK ABOUT UH THE PROJECT MANAGEMENT WHAT I'M GOING TO DO AND UH OF COURSE I'M DOING THE PROJECT MANAGEMENT AND SECRETARY BOTH OKAY TO TAKE THE MINUTES OF THE MEETING AND THERE ARE THREE PRESENTATIONS ONE IS UH NEW PROJECT REQUIREMENTS AND THE SECOND ONE ABOUT UH DECISION ON REMOTE CONTROL FUNCTIONS AND UH FINALLY WE ARE CLOSING UH AND THE MEETING TIME WILL BE UH FORTY MINUTES SO YOU HAVE TO BE VERY QUICK AND I HAVE COME UP WITH THE MANAGEMENT COME WITH THE NEW PROPOSAL OKAY AND I HAVE TO DISCUSS A FEW POINTS ON THIS UH BOTH SAYS NEW INSIGHTS IN THE AIM OF YOUR PROJECT UH THE ONE IS UH THE TELETEXT BECOMES UH OUTMODED OKAY BECAUSE IF UH BECAUSE OF THE COMPUTER SYSTEMS AND THE NEW TECHNOLOGY SO WE DON'T NEED TO CONSIDER REALLY ABOUT THE TELETEXT ALL IN OUR NEW PROJECT DESIGN AND THE SECOND ONE IS ABOUT UH THE REMOTE CONTROL SHOULD BE USED ONLY FOR THE T. V. THAT'S WHAT OUR UH MANAGEMENT SAYS AND THE THIRD POINT IT'S VERY VERY IMPORTANT TO ESTABLISH OUR UH MARKETING OR UH CORPORATE IMAGE OKAY WITH THIS NEW PROJECT OR NEW PRODUCT OKAY SO I WILL INVITE UH AGNES CAN YOU GO TO THE THIRD SLIDE NO THIS IS THE THIRD SLIDE OKAY SO I'LL INVITE UH CHRISTINE TO DISCUSS ABOUT UH THE FUNCTIONAL DESIGN 'KAY DO YOU WANNA OPEN THE SURE UM YOU'RE PARTICIPANT S I'M NUMBER TWO TWO THAT'S IT DO YOU WANT THE MOUSE OR DO YOU WANT ME TO I'LL DO THE NOTES YEAH THANKS SO UM WELL I I FIGURED UH WE SHOULD UM IDENTIFY SOME USER REQUIREMENTS AND FROM MY EXPERIENCE I WANNA UH AND FROM RESEARCH I DID UH THE THE DEVICE HAS TO TURN THE TELEVISION ON AND OFF THE FIRST TIME YOU PRESS ON THE BIG BUTTON YOU CAN'T UH CAN'T HAVE LIKE UH WAFFLING ON THIS POINT YOU KNOW REALLY HAVE IT NEEDS TO BE ABLE Y Y HAVE TO BE ABLE TO FIND IT BECAUSE ONE OF THE BIGGEST PROBLEMS WITH REMOTE CONTROLS IS FINDING THEM SO UH I ALSO SINCE WE HAVE TO ESTABLISH OUR CORPORATE IMAGE ON THE BASIS OF THIS NEW PRODUCT THOUGHT WE BETTER LOOK AT THINGS THAT ARE POPULAR AND UM EX GO BEYOND THOSE AND AS I SAID IN THE FIRST MEETING UM AND THEN UH WE MIGHT WANNA TALK EVENTUALLY ABOUT THE MATERIALS THAT ARE APPROPRIATE TO USE IN UH IN THE CONSTRUCTION ESPECIALLY IN THE THE UH THE OUTSIDE OF THE PRODUCT SO THAT IT GIVES THE APPEARANCE AND IT IS RELIABLE AND SO FORTH I DID A LITTLE HISTORY ON UH THE THE UH REMOTE CONTROLS AND WHEN THEY WERE INVENTED AND SO FORTH SO I GUESS THIS GUY ZENITH UH CREATED THE FLASHMATIC WHICH I KINDA LIKE THE IDEA 'CAUSE IT MADE ME THINK OF UM UM MAYBE THE REMOTE CONTROL MADE A BIG FLASH WHEN UH YOU TURN THE T. V. ON AND OFF THAT MIGHT BE INTERESTING AND UM SO IT WAS HIGHLY DIRECTIONAL FLASH LIGHT THAT UH YOU COULD TURN THE PICTURE ON AND OFF AND THE SOUND ON AND OFF AND CHANGE CHANNELS C SO I THINK UM THOSE ARE STILL REQUIREMENTS WE HAVE TODAY UH FIFTY YEARS LATER MM-HMM AND UH IT WAS REALLY A PIONEERING INNOVATION BUT IT WAS UH SENSITIVE TO THE SUN SO THAT UH IT WOULD GET WOULD START OFF BY THE YOU'D GET IT WOULD EASILY CAUSE UM PROBLEMS SO UH I IN ADDITION TO UH LOOKING AT THE UM UH THE FUNCTIONAL REQUIR SO ALL THESE DEVICES ARE EXAMPLES OF WHERE UH MM THEY REPRESENT EXAMPLES THAT ARE AVAILABLE TODAY WHICH I THINK THE ONE IN THE MIDDLE IS R UM REALLY UH SOMETHING TO KEEP IN MIND FANTASTIC IT'D BE EASY TO FIND AND UM IT WOULD UH Y YOU'D YOU COULD THROW IT AT THINGS IF IF THE T. V. DIDN'T TURN ON AND OFF YOU COULD USE IT FOR SOMETHING ELSE AND SINCE I'M NOT REALLY UM INDUSTRIAL DESIGNER I DIDN'T REALLY KNOW WHAT TO DO WITH THIS SLIDE BUT UM I JUST TOOK SOME DIFFERENT UH SCHEMATICS AND I PUT THEM INTO THIS AND I GUESS THIS IS WHAT A SLIDE MIGHT LOOK LIKE IF YOU WERE DRAWING A CIRCUIT BOARD I DON'T KNOW WHY UM WE WERE ASKED TO DO THIS SO UH PERSONAL PREFERENCES UM I THINK WE COULD UH I I'M REALLY THINKING OUTSIDE THE BOX HERE AND I THINK THAT WE SHOULD CONSIDER PERHAPS HAVING AN AN AN A A SIZE UH A REMOTE CONTROL THAT CHANGES IN SIZE DEPENDING ON THE USER PREFERENCE SO SOMETHING THAT'S VERY VERY FLEXIBLE AND INFLATABLE AND THEN YOU COULD SHRINK IT I THINK UM IT COULD EITHER BE YOU COULD GO EITHER ONE EXTREME BE VERY COLOURFUL OR YOU COULD MAKE IT CLEAR AND UM KIND OF BLEND IN WITH THINGS SO YOU DIDN'T HAVE TO UM UH HAVE A PROBLEM WITH THE TH THE DECORATION OF THE OF THE USER'S HOME UM I THINK UH IT NEEDS TO BE WATERPROOF BECAUSE UH SOMETIMES THEY FALL INTO CUPS AND YOU KNOW IT MIGHT BE OUT BY THE SWIMMING POOL OR SOMETHING LIKE THAT UM IF YOU UH MI ONE OF ONE OF MY REQUIREMENTS WAS ABOUT NEEDS T TO TELL YOU WHEN IT'S DONE ITS JOB OR NOT BECAUSE HALF THE TIME I KEEP PUSHING ON THE REMOTE CONTROL AND I DON'T KNOW IF IT'S ACTUALLY UNDERSTOOD MY MESSAGE SO I THINK IT SHOULD GIVE YOU SOME SORT OF AN ORAL CUE AND UH COURSE I NEVER WANNA REPLACE THE BATTERY SO THAT'S THOSE ARE MY F PREFERENCES AND THAT'S MY PRESENTATION YEAH LET ME UH INTERRUPT YOU UH IF YOU CAN ADD OTHER FACILITY OTHER FEATURE LIKE UH UNBREAKABLE YES OKAY BECAUSE UH ESPECIALLY TODAY YOU KNOW YOU HAVE THE FAMILY AND THE KIDS OKAY AND THE KIDS THROW IT AND THEY THEY PLAY WITH THEIR REMOTES AND RUN OVER IT WITH A CAR YES OKAY SO IF YOU CAN ADD THE FEATURE OKAY FOR YOUR UH FABRIC WHATEVER IN YOUR OUTLINE DESIGN OKAY WITH UNBREAKABLE OKAY I THINK THAT WILL GIVE A LOT OF ADVANTAGE FOR OUR PRODUCT GOOD IDEA IF I'M NOT WRONG GOOD IDEA I'LL I'LL UH UM MAYBE YOU CAN UH ADD IT IN THAT YES VERY GOOD OKAY UH THANK YOU CHRISTINE AND UH UH ANY QUESTIONS OR UH CLARIFICATIONS OR ANY DISCUSSION ON THE FUNCTIONAL DESIGN DO YOU HAVE ANY PRECONCEIVED IDEAS IN TERMS OF MATERIALS 'CAUSE FOR EXAMPLE IN THE UNBREAKABLE THING DOING SOMETHING PLASTIC WOULD BE HARDER WHEREAS HAVING SOMETHING LIKE HMM I DUNNO STEEL OR TITANIUM ISN'T REALLY ECONOMICALLY VIABLE TITANIUM TITANIUM WOULD BE BE HEAVY TOO WOULDN'T IT TITANIUM YEAH NO I HAVEN'T REALLY UM I WANTED FEEDBACK I THINK WE NEED TO RATE RANK THESE YEAH BUT WE'LL SEE WHAT YOUR UH PERSONAL PREFERENCES ARE AND YOUR THOUGHTS SURE YEAH NO I JUST WONDERING WHETHER THAT YOU HAD ANY SORT OF I LIKE TITANIUM IT'S LIGHT YEAH EXPENSIVE UH YEAH BUT UH WHO WHO SAID WHO SAID WE WERE YOU KNOW NOBODY TOLD ME HOW MU WHAT OUR FINANCIAL OBJECTIVE IS SO UM THE MARKETING COMES OUT YES YEAH SO IT'D BE HARD TO INFLATE SOMETHING OU MADE OUT OF TITANIUM THOUGH YEAH THE THE I'M SORRY BECAUSE UH THE LAST MEETING WE SUPPOSED TO DISCUSS ABOUT THE FINANCIAL THING UH LET ME GO QUICKLY MAYBE IF I CAN GO BACK I KNOW THE PROJECT PLAN AND THE BUDGET SO I CAN CLOSE THIS NOT SURE WAS IN UH S THIS SO LET ME SEE WHERE IS THIS FILE THAT'S CHRISTINE'S THIS IS CHRISTINE AND THAT'S MINE I THINK THAT'S YOURS OKAY SAVING IN MODIFIED I DON'T KNOW I THINK VERBALLY WE CAN WE CAN PRETTY MUCH SELL OKAY UH I WILL I WILL SEND YOU A MAIL OKAY THE PROJECT MAY BE THE THE PROJECT AIM OKAY AT THE END OF THE DAY THE COMPANY UH WANTS TO MAKE AT LEAST UH THE FIFTY MILLION EURO OKAY AND UH OF COURSE THE PRICE WILL BE VERY REASONABLE ON THE THE SALES SIDE OKAY THAT MAYBE EDDIE WILL TALK TO YOU ABOUT UH HOW MUCH UH THE PRICE AND UH WHAT'S UH HOW MUCH ITS COST FOR THE MANUFACTURING AND HOW MUCH IT'S GOING TO BE WE SELL IN THE MARKET OKAY THEN UH YOU CAN COME BACK WITH YOUR FEEDBACK AND I I HAVE ONE MAYBE THE SUGGESTION OR OPINION THIS REMOTE CONTROL OKAY IT CAN BE FOR LIKE UNIVERSAL TO USE FOR ANY T. V. OKAY AND IT WILL BE SLIM OKAY AND UH NOT FAT NOT FAT NOT FAT HUH OKAY MIGHT BE HARD TO FIND THOUGH YEP HMM BUT LET'S TRY IT OKAY WITH THE DIFFERENT UH THE DESIGNS OKAY THE FUNCTIONAL DESIGNS OH OKAY OKAY SO ANY OTHER QUESTIONS UH FROM HER SIDE I DON'T THINK UH THERE'S TOO MANY MORE QUESTIONS OKAY IF YOU CAN COME TO THE THANK YOU CHRISTINE FOR UH TIME BEING SO THEN UH ED SO CAN YOU TELL ABOUT OKAY FROM THE MARKETING YEAH FROM THE MARKETING SIDE JUST TO TO GIVE AN IDEA WHAT THE MANAGEMENT IS LOOKING FOR I WAS LOOKING FOR A A REMOTE CONTROL TO HAVE A S S 'SCUSE ME FOR ONE SEC I HAVE A SALES PRICE OF TWENTY FIVE EURO WITH A PRODUCTION PRICE OF UH TWELVE AND A HALF EURO FOR WHAT UH I THINK FROM WHAT WE'RE TRYING TO FIND WE'RE TR WE'RE LOOKING FOR I DON'T THINK THAT PRICE IS EXACTLY IN THE MARKET OKAY MM-HMM I'LL EXPLAIN MYSELF HERE NOW IN THE SENSE THAT UH IN A IN THE RECENT SURVEYS UH FROM THE AGES FR FROM FIFTEEN TO THIRTY FIVE EIGHTY PERCENT ARE WILLING TO SPEND MORE MONEY FOR SOMETHING AS FANCY AS TRENDY TWENTY FIVE EUROS UH THAT'S THAT'S A PRESON REASONABLE PRICE THAT'S A MARKET PRICE RIGHT NOW NOW IF WE'RE GONNA TAKE A RISK AND PUSH THIS UP A BIT MAKE IT MORE EXPENSIVE YEP BUT GIVE THEM ADDED THINGS THAT THEY DON'T HAVE NOW THEN IT W IT COULD POSSIBLY SELL YEP OBVIOUSLY THE RISK IS THERE TOO EXPENSIVE THEY'RE NOT GONNA BUY BUT I THINK UH THERE'S ONE OTHER THING INTERESTING TWO THINGS THAT ARE INTERESTING IS THAT UH FROM THE FIFTEEN TO THIRTY FIVE YEAR OLD GROUP WHICH ALWAYS SPENDS MORE MONEY ON TRENDY NEW THINGS SPEECH RECOGNITION IS REQUESTED SPEECH RECOGNITION AND WE'RE TALKING BETWEEN SEVENTY FIVE TO NINETY PERCENT OF THIS GROUP IS WILLING TO PAY FOR SPEECH RECOGNITION ON A REMOTE MM-HMM OBVIOUSLY WE CAN'T MAKE A REMOTE INTO A COMPUTER BUT MAYBE SIMPLE COMMANDS I DUNNO LOUDER SOFTER ON OFF THAT MIGHT BE A POSSIBILITY EVEN THOUGH IT COSTS MORE TO BE THE FIRST ON THE MARKET TO PRODUCE THIS THIRTY FIVE PERCENT SAY THEY'RE TOO DIFFICULT TO USE SO WE HAVE TO FIGURE OUT A WAY OF MAKING IT UM MORE USER FRIENDLY UH FIFTY PERCENT SAY THEY CAN'T FIND THE REMOTE HALF THE TIME SO MAYBE ONE WORD SPEECH RECOGNITION COMMANDS SAY REMOTE AND THERE'S A BEEP BEEP BEEP AND THEY CAN FIND IT THROUGH YOU KNOW TEN TONS OF NEWSPAPERS MAGAZINES WHATEVER YOU HAVE AT HOME BUT IN THE COST THAT UH THE MANAGEMENT IS LOOKING FOR THAT'S NOT GONNA BE POSSIBLE BUT IF IT'S TRENDY IF IT'S FANCY IT'S GOT SOME COLOUR TO IT IF IT'S VERY EASY EASY TO USE IF IT'S GOT SIMPLE REMOTE SPEECH REMOTE UH CONTROL LIKE I SAID LOUDER SOFTER CHANGE CHANNEL ON OFF REMOTE IT GOES BEEP BEEP I CAN FIND MY MY REMOTE WITHOUT SPENDING HALF A DAY LOOKING FOR IT AND GETTING ALL UPSET 'CAUSE I CAN'T TURN THE T. V. ON SO WE'RE GONNA HAVE TO LOOK AT IT IN A IN THIS GLOBAL IDEA WITH THE IDEAS OF THE INDUSTRIAL UH DESIGN BUT PRICE OBVIOUSLY WE HAVE TO TALK ABOUT YEP SO WHAT DO YOU THINK ABOUT UH THE DESIGN DO YOU THINK YOU CAN MAKE IT OR UH D UH I'M SORRY WHAT DO YOU THINK ABOUT UH THE DESIGN UH WHAT HE WAS TALKING ABOUT OF THE SPEECH RECOGNITION SPEECH RECOGNITION WELL UH TRAINING IS ALWAYS AN ISSUE WITH UH COMMANDS MM-HMM SO UM MIGHT UH WE CAN PERHAPS UM DO IT IF THE USER IS WILLING TO SPEND SOME TIME IN THE TRAINING PROCESS UH IT COULD REDUCE TH TH UH THE OVERALL UM COST NOT SURE HOW BUT UM ANYWAY UM I I THINK ALSO THAT UH THIS MIGHT IMPACT THE BATTERY LIFE AND UM SO MAYBE WHAT WE'LL HAVE TO DO IS UM ADD SOMETHING WHERE YOU CAN UM RECHARGE IT WIRELESSLY SO THAT UH Y YOU KNOW SEN SEND POWER TO IT SO UH OR MAYBE UH SET IT OUT IN THE SUN AND IT UH YOU KNOW GETS UH FROM THE LIGHT HMM UM A A SOLAR CELL INSIDE THERE SO THAT UH YOU HAVE ENOUGH UH JUICE TO DO ALL THESE FANCY THINGS IT SEEMS ALSO LIKE WITH THE SPEECH RECOGNITION YEAH IT'S A GREAT FEATURE BUT IF YOU'RE WATCHING T. V. THERE'S A LOT OF AMBIENT SOUND AND IT'S WORDS IT'S NOT JUST YOU KNOW NOISES LIKE SOMETHING HITTING IT'S ACTUAL SPEECH SO THEN YOU HAVE TO MAKE SURE THAT THE SPEECH RECOGNIZER IS GOOD ENOUGH TO FILTER OUT THE T. V. SPEECH AND THE THE USER'S SPEECH OTHERWISE YOU CAN SAY REMOTE OFF BUT IF SOMEONE ON THE SCREEN IS SAYING THE SAME THING ALL OF A SUDDEN YOU HAVE SOMEONE IN A MOVIE SAYING OFF AND YOUR SCREEN DIES BECAUSE THEY'VE TRIGGERED THE REMOTE CONTROL AND IT'S TURNED OFF YOUR T. V. SO I THINK IF WE CAN FIND A SPEECH RECOGNIZER THAT CAN HANDLE THOSE TYPES OF PROBLEMS THEN YEAH IT'D BE A REALLY GOOD MARKETING GIMMICK MM BUT I THINK WE SERIOUSLY NEED TO CONSIDER HOW THAT WOULD IMPACT THE SITUATION VERY GOOD POINT BECAUSE THA W WITH SPEECH RECOGNITION UH TH I'M NOT THAT GOOD AT THAT IDEA BUT TH MM-HMM IF IT'S A ONE WORD RECOGNITION 'CAUSE I KNOW WITH TELEPHONES AND CARS AND THINGS I'VE SEEN IN THE STATES YEAH A FRIEND OF MINE SAYS CALL MOM AND IT CALLS UP MOM YEAH 'KAY THE RADIO CAN BE ON AND EVERYTHING YEP BECAUSE I THINK S WITH SPEECH RECOGNITION IF UH THE THE REMOTE OR LIKE THE TELEPHONE IT HAS A EXACT WORD THAT IT HAS TO HEAR MM-HMM I DON'T THINK IT WOULD COME THROUGH A SENTENCE IN A TELEVISION IF SOMEBODY'S SPEAKING ON THE SE THE TELEVISION THEY'RE NOT GONNA STOP AND SAY REMOTE OKAY MM-HMM SO I THINK THAT UH SOMETHING COULD BE DESIGNED TO RECOGNISE SINGLE WORD OH YEAH YEAH LIKE THE T LIKE THE TELEPHONE NO I THINK IT'S A GREAT IDEA IF WE CAN DESIGN IT TO TO SUIT THOSE REQUIREMENTS NO BECAUSE I THIS IS THIS IS YEARS AGO IN THE UNITED STATES WHERE WE'RE DRIVING DOWN AND HE SAID CALL HOME AND THE TELEPHONE CALLED IMMEDIATELY SO WELL THAT'S KINDA CUTE YEAH WELL WHAT I CAN UH SUGGEST TO YOU CHRISTINE OKAY UH IF YOU NEED SOME UH THE TECHNICAL FEEDBACK OR SOME TRAINING OKAY ABOUT UH THIS FACILITY ESPECIALLY FOR THE SPEECH RECOGNITION I CAN RECOMMEND YOU SOME COMPANIES LIKE UH INTEL OR I. B. M. OKAY BECAUSE THEY'RE ALREADY IN THIS UH SPEECH RECOGNITION PART OKAY AND UH YOU CAN MAYBE HAVE SOME UH TECHNICAL BACKUP FROM THEM SOME KIND OF A TECHNICAL TIE UP OKAY AND UH IF YOU WANT I CAN COORDINATE OKAY TO GET SOME INFORMATION OKAY AND UH YOU CAN UH LET ME KNOW OKAY SO WHAT KIND OF UH THE DETAILS YOU REQUIRE OKAY TO ADD THIS FEATURE IN THIS PROJECT I DON'T THINK IT'S UH THE DIFFICULT AND UH WE NEED TO KNOW HOW MUCH IS THE TIMEFRAME YOU NEED TO DEVELOP APART FROM UH WHAT TODAY OKAY WE'LL FIND THAT OUT YEP FROM FROM YOUR SIDE UH YOU'RE GONNA HAVE TO GO BACK THE MANAGEMENT AND S BE MORE S PRECISE YES WHAT DO THEY WANT YES UH A RISK TAKE A RISK ON THE MARKET SOMETHING THAT'S GONNA COST MORE BUT COULD VERY EASILY S MAKE A BOOM IN THE MARKET YES YEP BECAUSE IT HAS TO BE SOMETHING TOTALLY DIFFERENT HAS TO BE TOTAL TOTALLY NEW SOMETHING THAT NOBODY HAS RIGHT NOW YEAH BUT BUT END OF THE DAY YOU'RE THE SALES GUY AND IT'S GONNA COST SO I WILL COME BACK AND SIT ON YOUR HEAD BECAUSE UH YOU ARE GOING TO GIVE YOUR SALES PROJECTION OKAY IT'S UH OF COURSE IT'S UH GOOD TO UH TELL THE MANAGEMENT HOW MUCH IT'S COST US AND HOW MUCH YOU ARE GOING TO BENEFIT OKAY MM-HMM SURE SURE AND UH SO I DON'T MIND TO CONVINCE OKAY THE MANAGEMENT TO SPEND SOME MORE MONEY ON THE PROJECT OKAY IF YOU CAN MAKE OUT OF OBVIOUSLY THE MONEY FROM THIS PROJECT IF THE BOTTOM LINE IS POSITIVE YES OKAY I DON'T MIND TO CONVINCE THE THE MANAGEMENT OKAY MM THE MANAGEMENT SAYS OKAY SO THEY THEY DON'T WANT CERTAIN FACILITIES WHICH IT'S ALREADY WORKED OKAY THEY WANT SOMETHING UH NEW OKAY I THINK UH LIKE UH SPEECH RECOGNIT DEFINITELY THEY WILL AGREE I DON'T THINK THEY'LL SAY NO FOR THAT OKAY AND UH I HOPE I CAN CONVINCE THE MANAGEMENT ON THAT OKAY SO IF YOU HAVE ANY UH NEW IDEAS OKAY FOR UH YOUR YOU CAN ALWAYS COME UP AND UH YOU CAN TELL ME IF YOU NEED ANY UH S SPECIAL OKAY COORDINATION OKAY BETWEEN ANY UH TECHNICAL COMPANIES WHICH YOU CAN UH HIDE THEIR TECHNOLOGY BACKUP OKAY FOR YOUR UH FUNCTIONAL DESIGN OR TECHNICAL DESIGN OKAY THEN I AM READY TO DO THAT AND UH WHAT'S YOUR COMMENTS ABOUT UH UM WELL I MEAN MAYBE IF I GO THROUGH MY PRESENTATION YOU CAN SORT OF SEE WHAT THE USER PERSPECTIVE IS AND HOW IT TIES INTO THE OTHER TWO COMMENTS MM YEAH SO YOU ARE FINISH ED UH SO I CAN UH YES MM OKAY I'LL UH HAND OVER TO AGNES JUST GONNA CLOSE THIS T UH WHERE ARE YOU HERE MM PARTICIPANT THREE PARTICIPANT THREE NOPE HERE OKAY SO I'LL YEP OKAY GOOD THANKS IS IT OKAY ALRI YEAH AND THAT'S FINE OKAY SO BASICALLY THE METHOD THAT WE USUALLY USE IN THE USER INTERFACE DESIGN IS THAT WE NEED TO LOOK AT WHAT PEOPLE LIKE AND WHAT PEOPLE DON'T LIKE ABOUT EXISTING PRODUCTS SO IN OUR CASE EXISTING REMOTE CONTROLS AND THEN WHAT THE GOOD IDEAS ARE AND WHAT THE BAD IDEAS ARE AND WHY THEY'RE BAD AND GOOD WHICH ISN'T ALWAYS AS OBVIOUS WE SEEM TO HAVE INTUITIONS ABOUT WHY THINGS ARE GOOD OR THINGS ARE BAD BUT WHEN YOU LOOK TECHNICALLY AT HOW IT WORKS SOMETIMES THAT'S NOT THE CASE THEN WE NEED TO DECIDE WHAT FUNCTIONALITIES WE REALLY WANT TO KEEP 'CAUSE THAT'LL FEED INTO BOTH ED'S WORK AND CHRISTINE'S WORK UM AND THEN WHAT THE REMOTE CONTROL SHOULD LOOK LIKE OBVIOUSLY ONCE WE'VE GOT A GOOD IDEA OF WHAT THE FUNCTIONALITIES ARE SO IN TERMS OF THE FUNCTIONALITIES THAT WE NEED YOU OBVIOUSLY NEED TO BE ABLE TO TURN THE T. V. ON AND OFF YOU NEED TO CHANGE CHANNELS BOTH BY DIRECTLY GOING TO A SPECIFIC CHANNEL OR BY CHANNEL SURFING YOU NEED TO BE ABLE TO CONTROL THE VOLUME AND THEN CONTROL ANY MENUS ON THE T. V. TO REGULATE CONTRAST OR WHATEVER SO THE PROBLEMS THAT PEOPLE HAVE EXPRESSED IS THAT THERE'S TOO MANY BUTTONS ON REMOTE CONTROLS IN GENERAL THE BUTTONS IT'S NOT CLEAR WHAT THEY'RE SUPPOSED TO DO UM OFTEN YOU NEED TO KNOW SPECIFIC BUTTON SEQUENCES TO GET CERTAIN FUNCTIONALITIES DONE UM WHICH YOU DON'T NECESSARILY ALWAYS REMEMBER ESPECIALLY IF IT'S A FUNCTIONALITY THAT YOU DON'T USE VERY OFTEN AND THAT THE BUTTONS ARE TOO SMALL SO HERE WE'VE GOT TWO EXAMPLES WHERE HERE ON THE LEFT HAND SIDE YOU CAN SEE A REMOTE CONTROL THAT HAS LOTS AND LOTS OF BUTTONS THE BUTTONS IN A LOT OF CASES ARE TINY UM THEY'RE HARD TO SEE AND OKAY THEY'RE LABELLED BUT THE LABELS DON'T NECESSARILY TELL YOU TOO MUCH WHEREAS ON THE OTHER SIDE YOU HAVE A MUCH SIMPLER REMOTE CONTROL THAT I THINK BASICALLY HAS THE MINIMUM FUNCTIONALITIES THAT ARE NEEDED AND IT SORT OF LOOKS SIMPLER AND JUST LESS IMPOSING WHEN YOU FIRST LOOK AT IT SO I WOULD BE INCLINED TO GO SORT OF TOWARDS THIS IN TERMS OF DESIGN RATHER THAN THIS AND IF THERE'S SPECIFIC FUNCTIONALITIES THAT REQUIRE MORE BUTTONS THEN WE CAN FIGURE OUT HOW TO DO IT WITH EXISTING UM BUTTONS SO MY PERSONAL PREFERENCES ARE TO KEEP THE NUMBER OF BUTTONS TO A LIMIT OR TO A MINIMUM SORRY MAKE FREQUENTLY USED BUTTONS BIGGER AND MORE STRATEGICALLY PLACED SO LIKE THE ON BUTTON BEING REALLY OBVIOUS ONE THE CHANNEL CHANGING AND THE VOLUME AND TO KEEP THE DESIGN BASICALLY SLEEK AND SIMPLE CLICK MM WHICH I THINK TIES INTO WHAT CHRISTINE AND ED HAVE BOTH SAID FAIRLY REASONABLY UM SO THAT'S PRETTY MUCH IT AN I DON'T KNOW IF YOU GUYS HAVE ANY QUESTIONS OR OH IT'S UM SEEMS VERY UNDERSTANDABLE CLEARLY YOUR RESEARCH AND UH AND OURS UH HEADING IN THE SAME DIRECTION AND UM UH YEP THE ONLY THING THAT I SAW MISSING FROM UH YOUR YOUR RESEARCH THAT WE FOUND WAS THIS UH ABILITY TO FIND THE DOGGONE THING WHEN YOU NEED IT YES THAT'S TRUE SO UH YOU KNOW BUT THAT'S OKAY YEAH THAT'S WHY WE'RE ALL HERE AT THE TABLE SO THAT IF WE THINK OF IT AND OUR RESEARCH INDICATES CERTAIN THINGS AND UM W WE IT'S COMPLEMENTARY YEAH I ALSO THINK THAT UM UH TH F THE THE FEEL OF IT IS UH WHEN YOU HOLD IT IS SOMETHING THAT UM UH WAS EXPRESSED MORE IN IN IN IN MY UH DESIGN MM-HMM AND THAT'S LOGICAL AND NORMAL 'CAUSE THOSE ARE THE PARAMETERS THAT AN INDUSTRIAL DESIGNER'S MORE THINKING ABOUT TH TH THE LOOK AND THE FEEL AND UH YOU'RE YEAH YEAH OH THAT'S DEFINITELY A VERY IMPORTANT FACTOR ESPECIALLY TO USERS WHO ARE GONNA BE BUYING THE THING AND THEN USING IT ALMOST ON AN DAILY BASIS IN A LOT OF CASES I THINK FIRST YEP MM-HMM OKAY SO I DON'T HAVE ANY QUESTIONS SOUNDS GOOD SO FOR ANYBODY NEED UH ANY HELP FOR TIME BEING ON THIS UH SUBJECTS OKAY SO PLEASE COME BACK TO ME AND UH CHRISTINE OH MAYBE I CAN UH TRY TO HELP YOU TO GET SOME UH THE TECHNICAL UH THE COMPANIES TO HELP YOU FOR UH MAKE A DESIGN UH SLIM OKAY AND TO ADD SOME FEATURES LIKE WE ARE TALKING ABOUT THE SPEECH RECOGNITION AND ALL SHOULD WE MAYBE MAKE A DECISION ABOUT WHAT FEATURES WE ACTUALLY WANT TO INCLUDE 'CAUSE WE'VE THROWN A LOT OF FEATURES ONTO THE TABLE BUT YEAH DO WE ACTUALLY WANT TO INCORPORATE ALL OF THEM OR HAVE WE MISSED ANYTHING HMM DO YOU WANNA GO BACK AND LOOK AT THE CLOSING SLIDE MAYBE THAT WOULD PROVIDE SOME GUIDANCE SURE DOESN'T REALLY TELL US SO NOT REALLY THIS ONE WE ARE TALK AB INDIVIDUAL ACTIONS WELL IT SAYS INDIVIDUAL ACTIONS IT SAYS USER INTERF SO I'M SUPPOSED TO DO THE COMPONENTS CONCEPT YEP SUPPOSED TO WORK ON THE USER INTERFACE CONCEPT AND YOU'RE SUPPOSED TO KEEP WATCHING THE TRENDS MM-HMM UM AND SPECIFIC INSTRUCTIONS WILL BE SENT BY OUR OUR COACH I THINK WE SHOULD DO AS MANY FEATURES AS UH START WITH ALL OF THEM RIGHT NOW AND ELIMINATE THEM LATER IN THE PROCESS THAT'S MY SUGGESTION I THOUGHT OKAY THAT WILL BE GREAT AND UH I'LL SEND YOU THE THE MINUTES OF MEET YOU CAN OBJECT IF YOU WANT TO NO I I'M JUST THINKING IN TERMS OF TIME LIKE IF SHE'S OBJECTING YES NOW I'M OBJECTING YEAH NO I MEAN I WAS JUST THINKING IS IT REALLY PRACTICAL TO START DESIGNING SOMETHING WITH FEATURES THAT WE'RE JUST GONNA END UP THROWING AWAY I MEAN IT TAKES A LOT OF TIME AND EFFORT FOR EVERYONE TO CONSIDER DIFFERENT FEATURES UM AND S IF WE SPEND THAT TIME AND EFFORT ON FEATURES THAT WE'RE NOT GONNA USE MAYBE IT'S BETTER TO SPEND IT ON THE F THINKING MORE ABOUT FEATURES THAT WE ACTUALLY DO WANT BUT OH TH WE S WE STILL HAVE I THINK WE SHOULD TAKE THAT AS AN ACTION ITEM FOR AFTER THE MEETING 'CAUSE W OUR MEETING TIME HAS RUN OUT I GUESS YEAH RIGHT SOMEBODY ELSE HAS GO TO USE THIS ROOM AND YOU KNOW WE CAN'T HANG OUT HERE AND TALK ABOUT THIS SO SURE YEAH YEAH SURE OKAY WHAT WE'LL DO IS NOW WE'LL TAKE FOR LUNCH BREAK OKAY THEN UH WE CAN DISCUSS FURTHERMORE OKAY WITH OUR AREAS AND UH THEN WE WILL COME BACK AGAIN IN THE IN THE NEXT MEETING SO THANKS FOR COMING AND UH I'LL SEND YOU MINUTES OF MEETING AND UH PLEASE PUT YOUR ALL INFORMATION IN THE SHARING FOLDER SO EVERYBODY CAN SHARE THE INFORMATION OKAY OKAY SO LET'S GO FOR LUNCH THEN THANK YOU VERY MUCH AGREED THANK YOU