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UH WELCOME BACK AFTER LUNCH I HOPE UH YOU HAD A GOOD LUNCH TOGETHER FOR UH THIS MEETING THE MAIN AGENDA OKAY UH TO DISCUSS ABOUT THE CONCEPTUAL DESIGN MEETING OKAY AND THE AGENDA WILL BE THE OPENING AND UH THAT'S UH THE PRODUCT MANAGER OR SECRETARY THAT'S ME AND UH THE PRESENTATIONS FROM THE CHRISTINE AND UH AGNES AND FROM MISTER ED AND FINALLY IN THIS MEETING WE HAVE TO DECIDE AND WE ARE TO TAKE A DECISION ON THE REMOTE CONTROL CONCEPT AND UH THE FUNCTIONAL DESIGN SO WE HAVE FORTY MINUTES I THINK IT'S UH LITTLE BIT UH LOW BUT I I HOPE WE CAN FINISH IT UP SO I'LL HANDLE TO THE THE FUNCTIONAL TEAM TO THE CHRISTINE OKAY TO DISCUSS ABOUT UH THE COMPONENTS CONCEPT OKAY SO UH IF YOU COULD OPEN THE POWERPOINT PRESENTATION I'M NUMBER TWO YOU'RE NUMBER TWO 'KAY COMPONENTS DESIGN THERE WE GO SO UH CAN WE PUT IT IN SLIDE SHOW MODE YEAH THE NEXT ONE RIGHT HERE IS THAT LITTLE THAT ONE YES PLEASE THANK YOU I'LL TAKE THE MOUSE SO UH WE WERE LOOKING HE SPECIFICALLY AT THE COMPONENTS UH THE FOLLOWING COMPONENTS UH THE CASE THE POWER SUPPLY UH THE MEANS OF COMMUNICATIONS WITH THE TELEVISION SET IN INSTANCE WE HAD TALKED ABOUT USING SOME SORT OF SPEECH RECOGNITION YOU HAVE TO HAVE MICROPHONE WELL NO YOU DON'T ACTUALLY I HAVEN'T HAVE TO HAVE MICROPHONE IN THE DEVICE BUT UM MAYBE YOU DO HAVE IT A A WAY IT HAS TO IT HAS TO HEAR THE SPEAKER AND UM MM-HMM SO IT COULD BE IN THE TELEVISION SET COULD BE IN THE DEVICE BUT SOMEWHERE YOU HAVE TO PUT THE MICROPHONE UM AND A W A WAY OF MAKING BEEPS OR SOUNDS SO YOU CAN FIND IT WHEN IT'S GETS LOST UM SO THE OTHER W THING THAT WE SO OUR METHOD FOR GOING ABOUT THIS IS WE'VE LOOKED AT UH THE HISTO HI HISTORICAL RECORD WHAT'S WORKED WHAT HASN'T AND THEN WE ALSO UM WE WANTED TO EVALUATE SOME NEW MATERIALS AND WE CONTACTED MANUFACTURING FOR THEIR INPUT BECAUSE COURSE WE M MIGHT COME UP AND CHOOSE THE MATERIAL THAT THEN MANUFACTURING DIDN'T HAVE THE TECHNOLOGIES OR CAPABILITIES TO OFFER US SO UH THIS IS THE APPROACH THAT WE TOOK DURING OUR UM OUR RESEARCH SO UM FOR THE CASE UM WE TOLD WE WERE MAKING A SPECIFICA SPECIFIC ASSUMPTION THAT IT WOULD BE CURVED IN DESIGN COURSE YOU KNOW I WANTED IT TO BE EXPANDABLE AND SHRINKABLE BUT UM THAT UH DOESN'T SEEM TO B BE ONE OF THE CHOIC NON OPTION WE CAN UH WE CAN REALLY SERIOUSLY EXPLORE SO THEN WE WERE THINKING ABOUT UM RUBBER BUT UM UNFORTUNATELY THAT'S BEEN ELIMINATED BECAUSE OF THE HEAT UH FACTOR AND TH UM THERE MIGHT BE SOME PROBLEMS WITH THE M UH HOW IT'S UH GOES WITH THE BOARD UH AND UH THEN TH PLASTIC ALSO HAS THIS PROBLEM OF MELTING AND IT'S BRITTLE IT GETS BRITTLE AFTER A WHILE SO UM WE STILL HAD TITANIUM AND AND WOOD AVAILABLE BUT UM UNFORTUNATELY UH UH TITANIUM'S ALSO BEEN ELIMINATED UH THE M PEOPLE IN MANUFACTURING SAID THAT YOU COULDN'T MAKE D CURVED CASES OUT OF TITANIUM ALTHOUGH HOW APPLE DID IT WITH TH POWERBOOK I'M NOT SU QUITE SURE BUT UH NEVERTHELESS UM THEY'VE ELIMINATED ALL OF OUR OPTIONS EXCEPT WOOD AT LEAST IT'S ENVIRONMENTALLY FRIENDLY SO THIS IS OUR FINDING AND A AS SHE SAID IT'S AN ENVIRONMENTALLY FRIENDLY UH MATERIAL SO WE'RE WE'RE CURRENTLY UH PROPOSING UH WE'LL GET TO ALL MY PERSONAL PREFERENCES IN JUST A SECOND SO THEN THERE'S THIS OTHER MATTER OF THE CHIPS AND UM WELL WE COULD USE A SIMPLE DESIGN ON THE BOARD BUT UH THESE SIMPLE CHIPS BUT THAT'S ONLY WORKS FOR THE BU YOU DON'T GET VERY MUCH UM INTELLIGENCE WITH THIS SIMPLE ONE AND UM THEN THERE WAS THE REGULAR WHICH I REGRET THAT I'VE FORGOTTEN EXACTLY WHY I'M ELIMINATING THAT ONE UH THE OTHER OPTION WAS THIS ADVANCED CHIP ON PRINT AND UH WE LIKED TH WE WE FOUND THAT IT IT INCLUDES THIS INFRARED SENDER WHICH W 'MEMBER THE BEAM WAS THAT WAS AN IMPORTANT COMPONENT OF FINDING THE RIGHT CHIP AND UH MANUFACTURING HAS TOLD US THAT THEY'VE UM UH RECENTLY DEVELOPED A UH A SENSOR AND A SPEAKER THAT WOULD UH BE INTEGRATED INTO THIS ADVANCED CHIP ON PRINT SO UH WE WE UH NOW JUMPING RIGHT TO OUR PERSONAL PREFERENCES UM I I'D REALLY THINK WE SHOULD YOU KNOW USE SOME OF UH SOME REALLY EXOTIC WOODS LIKE UM YOU KNOW UH WELL YOU GUYS COME FROM TROPICAL COUNTRIES SO YOU CAN KINDA THINK OF SOME TREES AND SOME NICE WOODS I THINK THAT PEOPLE WILL MIGHT REALLY WANT TO DESIGN THEIR OWN CASES YOU SEE THEY COULD DO SORT OF A THIS UM THREE DIMENSIONAL DESIGN ON THE INTERNET AND THEN THEY COULD SUBMIT THEIR ORDERS KINDA LIKE YOU SUBMIT A CUSTOM CAR ORDER YOU KNOW AND YOU CAN CHOOSE THE COLOUR AND THE SIZE OF THE WHEELS AND THE COLOURS OF THE LEATHER AND THINGS LIKE THAT AND THEN I UH THINK WE SHOULD GO WITH THE SOLAR CELLS AS WELL AS THE UM MICROPHONE AND SPEAKER ON THE ADVANCED CHIP SO THIS IS THE FINDINGS OF OUR RESEARCH AND MY RECOMMENDATIONS UM FOR THE NEW REMOTE CONTROL W UM WOULD BE TO HAVE UM HAVE IT BE MADE OUT OF WOOD DO YOU HAVE ANY PROBLEMS WITH THAT CAN YOU GO BACK UH ONE SLIDE I'M NOT SURE HOW DO I OH I KNOW LET'S SEE THANK YOU LET'S GO BACK UP HERE YEAH YES UH QUESTION UH WHAT'S MEAN EXACTLY ADVANCED CHIP ON PRINT WHAT'S THE MEANING OF THAT I THINK IT'S UM UM A MULTIPLE UH CHIP DESIGN UM AND IT'S UH MAYBE PRINTED ON TO THE CIRCUIT BOARD MM-HMM UH I COULD FIND OUT MORE ABOUT THAT UH BEFORE THE NEXT FI NEXT MEETING YEAH IS IT MEANS IT'S ON THE YEAH IS IT ON A MICRO PROC MICRO PROCESSOR BASED OR UH I DON'T KNOW BUT I'LL FIND OUT MORE AT OUR NEXT MEETING OKAY THA THAT WOULD BE GREAT SO IF YOU FIND OUT FROM THE TECHNOLOGY BACKGROUND OKAY SO THAT WOULD BE GOOD SOUNDS GOOD WHY WAS THE PLASTIC ELIMINATED AS A POSSIBLE MATERIAL BECAUSE UM IT GETS BRITTLE CRACKS MM-HMM UM WE WANT WE EXPECT THESE UM UH THESE REMOTE CONTROLS TO BE AROUND FOR SEVERAL HUNDRED YEARS SO GOOD EX GOOD EXPRESSION WHIC WOW GOOD EXPRESSION WHICH WELL AFTER US I DON'T KNOW SPEAK FOR YOURSELF I'M PLANNING TO BE AROUND FOR A WHILE ALTHOUGH I THINK I THINK WITH WOOD THOUGH YOU'D RUN INTO THE SAME TYPES OF PROBLEMS WOULDN'T YOU I MEAN IT CHIPS IT IF YOU DROP IT UH IT'S I'M NOT SU SO SO YOU'RE NOT CONVINCED ABOUT THE THE WOOD YES ACTUALLY I'M READY TO SELL IT YOU'RE WHAT I'M READY TO SELL IT I THINK IF YOU RE IF YOU USE REALLY GOOD QUALITY WOOD THEN IT MIGHT WORK BUT YOU CAN'T JUST USE YOU THINK AND YOU COULD YOU COULD SELL OILS WITH IT TO TAKE CARE OF IT NO Y NO NO NO THE O THE ONLY W THE ONLY WOOD YOU CAN USE ARE THE ONES THAT ARE HARD EXTREMELY HARD WOOD BUT THERE ARE SOME VERY PRETTY WOODS OUT THERE YEAH EXACTLY YEAH WELL I'M GLAD YOU THAT'S ACTUALLY VERY INNOVATIVE IDEA OKAY GOOD SORR HAVING A HARD TIME KEEPING WI CONTROL OVER MY FACE WELL IT'S ACTUALLY A VERY INNOVATIVE N DIFFERENT IDEA THAT UH YOU KNOW YOU CAN CHOOSE YOUR COLOUR OF WOOD YOUR TYPE OF WOOD MM-HMM THE STAIN I MEAN IT'S EACH PERSON IS GONNA HAVE THEIR OWN PERSONALISED INDIVIDUALISED SPEECH RECOGNITION REMOTE CONTROL IN WOOD THAT'S NOT ON THE MARKET MM YEAH SO IT IT'S LOOKS GOOD THE THE DESIGN THE FUNCTIONAL DESIGN UH WHAT ABOUT YO YOU UM IN TERMS OF COMMENTS ON THIS OR IN TERMS OF MY OWN YES IN T YES IN TERM IN TERMS OF COMMENTS FIRST IN TURNS OF WOW SHE WORKS IN THE CUBICLE NEXT TO ME SO SHE'S UH SHE WAS ALREADY A LITTLE BIT PREPARED FOR THIS Y YEAH LUCKILY ED WAS NOT WOOD I THINK WE CAN GET THE QUALITY MATERIALS THEN IT SHOULDN'T INFLUENCE THE DESIGN PRINCIPLES TOO MUCH WHICH YOU'LL SEE WITH MY PRESENTATION ONE THING WE'D HAVE TO CHECK THOUGH IS WHAT THE USERS WHETHER HOW QUICKLY THE NOVELTY WEARS OFF OF HAVING UH YEAH FOR EXAMPLE MM-HMM YEAH YOU WOULDN'T WANNA HAVE TO HAVE SPLINTERS IN YOUR HAND WHILE YOU'RE USING YOUR SO HAVE TO SEE HOW KID FRIENDLY IT IS AND AND ALL THAT BUT IT'S REALLY GOOD IF YOUR DOG GETS AHOLD OF IT THEY CAN USE IT FOR TEETHING THEY DO THAT ANYWAY WITH THE RUBBER AND PLASTIC SO AND CHEW 'EM UP YEAH THEY DO IT WITH OTHER MATERIALS AS WELL YEAH AND CHEW 'EM UP OKAY THEN UH LET'S MOVE TO AGNES SURE OH I'M SORRY S YOU'RE YOU ARE IN PARTICIPANT THREE ONE POINT THREE YEAH UH YEAH THIS ONE I THINK SO YEAH YEAH THAT'S THE ONE SO IT'S A VERY SHORT PRESENTATION 'CAUSE I'M ACTUALLY GONNA DRAW YOU THE LAYOUT ON THE BOARD SO IF YOU WANT TO JUST GO STRAIGHT TO THE SECOND SLIDE UM WHICH BASICALLY SHOWS SORT OF I TOOK THE IDEAS THAT WE WERE TALKING ABOUT LAST TIME UM AND TRIED TO PUT THAT INTO THE REMOTE CONTROL SO THE THINGS THAT Y YOU CAN ACTUALLY SEE ON IT ARE THE ON OFF SWITCH VOLUME AND CHANNEL CONTROL THE MENU ACCESS BUTTON ERGONOMIC SHAPE WHICH I COMPLETELY AGREE WITH CHRISTINE'S IDEA TO HAVE IT SORT OF MOLDED SO IT'S SLIGHTLY MORE ERGONOMIC AND COMFORTABLE TO HOLD THAN THE R STANDARD VERY STRAIGHT REMOTE CONTROLS AND ACTUALLY THE OTHER THING WITH THE WOOD IF WE TAKE YOUR CUSTOMISING IDEA IS THAT PEOPLE CAN ACTUALLY DO SORT OF QUASI MEASUREMENTS ON THEIR HAND SIZE SO IF SOMEONE HAS LARGER HANDS YOU HAVE A WIDER REMOTE CONTROL RIGHT MY HAND IS UH DIFFERENT SIZE THAN YOURS FOR EXAMPLE SO THAT'S ACTUALLY A REALLY GOOD IDEA FOR CUSTOMI CUSTOMISABILITY UM ONE THING I THOUGHT MIGHT BE KIND OF INTERESTING IS TO PUT A FLIP SCREEN ON IT JUST LIKE YOU HAVE ON FLIP PHONES SO THAT YOU DON'T HAVE THIS CASE WHERE SOMEONE SITS ON THE REMOTE CONTROL OR ACCIDENTALLY PUTS THEIR HAND ON IT ESPECIALLY IF YOU HAVE LITTLE KIDS AROUND THEY'RE NOT PRESSING THE BUTTONS WHILE YOU'RE TRYING TO WATCH A T. V. SHOW AND ACCIDENTALLY CHANGE THE CHANNEL OR TURN IT OFF MM-HMM AND ALSO UM YOU HAD ISSUES WITH THE BATTERIES RUNNING OUT SO I THOUGHT MAYBE WE COULD PUT A LITTLE BATTERY LIFE LIGHT ON IT THAT KIND OF GOES DIMMER AND DIMMER AND DIMMER AS YOUR BATTERY IS STARTS TO DIE AND IN TERMS OF INVISIBLE FEATURES AUDIO AND UM TACTILE FEEDBACK ON BUTTON PRESSES AND LIKE YOU SAID SPEECH RECOGNITION MM-HMM SO IN TERMS OF WHAT THIS THING WOULD ACTUALLY LOOK LIKE DESPITE WORKING IN INTERFACE DESIGN I'M NOT THE GREATEST ARTIST IN THE WORLD SO YOU'LL HAVE TO FORGIVE ME YOU'D HAVE SOMETHING LIKE THIS WITH AN ON OFF SWITCH FAIRLY BIG SORT OF IN THE CORNER AND BY ITSELF SO YOU DON'T ACCIDENTALLY TURN YOUR T. V. OFF WHILE YOU'RE TRYING TO MANOEUVRE OTHER BUTTONS AND THEN YOU HAVE SORT OF ONE OF THOSE TOGGLE DISPLAYS FOR OOPS CHANNELS AND VOLUME SORT OF FOR SURFING CHANNELS AND THEN VOLUME SO THE VOLUME WOULD BE THE UP AND DOWN 'CAUSE VOLUME GOES UP AND DOWN AND THEN CHANNELS LEFT TO RIGHT AND THEN HERE YOU'D HAVE YOUR SORT OF STANDARD TELEPHONISH NUMBER PAD AND THEN ON ONE SIDE YOU WOULD HAVE AN ACCESS TO THE MENU ON YOUR T. V. AND ON THE OTHER SIDE A WAY TO TURN OFF THE VOICE CONTROL SO THAT IF THE USER DOESN'T WANT TO USE THEIR VOICE THEY CAN JUST TURN IT OFF AND YOU DON'T HAVE THE REMOTE CONTROL ACCIDENTALLY CHANGING THINGS ON YOU MM MM-HMM UM SO AGAIN YOU CAN HAVE A LITTLE L. C. D. LIGHT SOMEWHERE THE FLIP THING AND HAVE I FORGOTTEN ANYTHING I DON'T THINK SO SO AS YOU CAN SEE IT'S A VERY VERY SIMPLE DESIGN WHICH IS ONE OF THE THINGS I REALLY WANTED TO KEEP NO IS KEEP IT SIMPLE NOT HAVE TOO MANY BUTTONS NOT HAVE TOO MANY FUNCTIONALITIES THROWN INTO IT THINK THE DESIGN CAN PRETTY MUCH CARRY OVER TO EVERYTHING ALTHOUGH WITH THE WOOD THE FLIP SCREEN MIGHT HAVE TO DO SOMETHING SLIGHTLY DIFFERENT A HINGE BE LIKE A COPPER HINGE OR YOU KNOW YEAH BUT YOU ALSO HAVE TO D START WATCHING OUT FOR THE WEIGHT 'CAUSE DEPENDING ON HOW MUCH THE THE FLIP SCREEN WILL ADD TO THE WEIGHT OF THE REMOTE CONTROL MM-HMM YOU DON'T WANT IT TO START GETTING TOO HEAVY MM BUT THAT'S THE GENERAL LAYOUT WITH THE GENERAL FUNCTIONALITIES IF WE COME UP WITH SOMETHING ELSE AS YOU CAN SEE THERE'S STILL LOTS OF SPACE ON THE ACTUAL REMOTE CONTROL AND IF YOU DO IT CUSTOMISABLY YOU CAN MAKE THIS THING FAIRLY SMALL OR FAIRLY O LARGE DEPENDING ON PERSONAL PREFERENCES MM-HMM MM-HMM HMM SO THAT'S PRETTY MUCH ALL I HAD TO SAY I MEAN EVERYTHING ELSE IN TERMS OF DESIGN ISSUES UM THE CENTERING OF THE KEY PAD AND THE CHANNEL IS JUST DEPENDING ON WHERE YOUR THUMB IS AND YOU TEND TO USE THE THE VOLUME CONTROL AND UH THE BROWSING MORE THAN THE ACTUAL NUMBER PAD SO THAT WOULD BE SORT OF IN DIRECT LINE OF WHERE YOUR THUMB GOES WHEN YOU ARE HOLDING THE REMOTE CONTROL MM-HMM THE NUMBER PAD A LITTLE BIT LOWER 'CAUSE IT'S USED LESS FREQUENTLY MM MM-HMM SO ONCE WE DECIDE EXACTLY WHAT WE WANT THEN WE CAN FIGURE OUT THE EXACT POSITIONING BUT MORE OR LESS I THINK IT SHOULD GO ALONG THOSE LINES SO WHAT'S YOUR UH THE COMMENTS OR UH S SIMPLE DESIGN IT'S WHAT CONSUMERS WANT OKAY IT'S ALMOST LIKE HOUSTON WE HAVE A PRODUCT HERE PROBLEM IS OBVIOUSLY GONNA BE COST MM-HMM OKAY I ALSO HAVE A F VERY SIMPLE PRESENTATION BECAUSE FOR THE MARKETING POINT YOU HAVE TO SEE WHAT THE CONSUMERS WANT MM-HMM YEAH YEAH I ALSO HAVE UH COPIED A DIFFERENT TYPE OF REMOTE IF YOU CAN FIND ME WHERE I'M AT THERE SHOULD ONLY BE ONE IN HERE TREND WATCH SURE IT'S BEING MODIFIED THEY'RE STEALING OUR PRODUCT WE'VE BEEN GIVING SIMPLE QUESTIONNAIRES IN DIFFERENT AREAS BECAUSE TH OBVIOUSLY WE HAVE TO SEE WHAT THE COM CONSUMERS ARE LOOKING FOR TODAY 'CAUSE UH TRENDS CHANGE VERY VERY QUICKLY IN SIX MONTHS MAYBE THIS IDEA IS ALREADY GONE OUT THE WINDOW SO IT'S GONNA BE A QUESTION HOW FAST WE CAN ACT UH THEY ALREADY ERASED THE REST OF MINE HUH NO F GO TO FINDINGS NO NO NO NO NO NO 'CAUSE I HAD ANOTHER COMMENT THERE UH THE MARKET TREND THIS IS WHAT WE KNOW FROM THE LAST UH FROM THE QUESTIONNAIRES FROM THE THE ALL THE P SURVEYS WE'VE DONE FANCY AND FEEL GOOD THAT'S WHAT WE'VE BEEN LOOKING FOR SOMETHING THAT FEELS GOOD IN THE HAND THAT'S EASY TO USE LOOKING FOR NEXT GENERATION OF INNOVATION BECAUSE ALL THE REMOTES OUT THERE NOW THEY'RE ALL VERY SIMILAR THEY ALL DO THE SAME THING WE HAVE TO HAVE SOMETHING COMPLETELY DIFFERENT OKAY EASY TO USE HAS ALWAYS HAS BECOME HAS BECOME ANOTHER MAJOR INTEREST THAT UH WITH THE WHITEBOARD WE CAN SEE THAT IT'S A REMOTE THAT'S EASY TO USE AND I THINK THIS IS ANOTHER THING THAT'S INTERESTING IS THE CONSUMERS ACTUALLY WILLING TO PAY THE PRICE FOR EXCITING TEL TECHNOLOGY SO EVEN IF WE HAVE A PRODUCT THAT MAY BE MORE EXPENSIVE IF IT COMES OUT RIGHT IF THEY LOOK IT LOOKS AND FEELS GOOD AND HAS TECHNOLOGY THE SECOND TWO YOU CAN SEE THE LAST ONE IS A VERY EASY SIMPLE DESIGN THE SECOND ONE THERE IS ABOUT UH FORTY FIVE THOUSAND DIFFERENT BUTTONS ON IT WHICH MAKES IT FAIRLY HARD TO READ UH VERY HARD TO USE THE FIRST ONE I SEE THAT THEY PUT IN A DISPLAY NOW THERE'S SOMETHING ELSE UH WITH THE LITTLE FLIP UP NOW WE'RE ADDING ALL KINDS OF THINGS IN BUT WITH THE LITTLE FLIP UP MM-HMM IF YOU HAVE A LITTLE DISPLAY ON THE FLIP UP THAT WHEN YOU CLOSE IT EVERYTHING IS LOCKED YEAH MAYBE THE DISPLAY ALSO MAKES IT EASIER TO USE BECAUSE SOMETIMES WHEN YOU'RE LOOKING FOR BUTTONS MAYBE IF YOU SEE A DISPLAY CONTEXT SENSITIVE INSTRUCTIONS DEPENDING ON WHAT THE TEL WHAT MODE THE T. V. OR THE D. V. D. OR SOMETHING ELSE IS IN RIGHT OKAY BECAUSE I'VE SEEN MOSTLY THE STANDARD ONES YEAH ESPECIALLY YOU MIGHT NEED SOMETHING LIKE THAT FOR TRAINING THE SPEECH RECOGNITION AND YEAH NOW YOU HAVE IT NOW YOU HAVE ONE WITH THE VERY SIMPLE ALSO THE IDEA IS SIMPLE BUT WITH A DISPLAY SO YOU CAN SEE WHAT YOU'RE DOING MM-HMM SO MAYBE IF WE CAN INCORPORATE THE EASINESS OF USE MM-HMM TRENDY FANCY FEELS GOOD UH WITH A DISPLAY WOOD DESIGNER WOOD DESIGNER COLOURS WE MIGHT'VE YOU KNOW MAYBE WHAT YOU COULD DO IS WHEN SOMEBODY ORDERS THE DEVICE ID YOU COULD SEND THEM LIKE UM A UH UH B SOME SORT OF A FOAM RUBBER UM BALL OH YEAH AND THEN THEY WOULD SQUEEZE IT AND IT WOULD TAKE THE SHAPE OF THEIR HAND YEAH SO IT'S REALLY MOLDED TO TO YOUR SPECIFIC TO T AN AND THEN YOU WOULD KNOW LIKE UM WHAT THE GEOMETRY OF THEIR HANDS WOULD BE AND UH MM-HMM HOW HARD THEY SQUEEZE YES YOU'D KNOW WHAT KIND OF WOOD TO GET RESISTANCE RESISTANCE RIGHT BUT TH FOR THAT YOU'D ALSO HAVE TO DO SORT OF AN AVERAGE ACROSS FAMILIES AND THINGS LIKE THAT IF UNLESS EVERYONE HAS THEIR OWN PERSONAL REMOTE THAT'S RIGHT THAT'S RIGHT YOU WOULDN'T WANNA GO TOO FAR DOWN THAT OH THAT THAT ACTUALLY WOULD UH INCREASE THE UM THE REVENUES WE COULD EXPECT YEAH THE SALES YEAH THE YEAH I HOPE SO NO BUT INCORPORATING THE THREE UH OBVIOUSLY IT'D BE SOMETHING TOTALLY NEW ON THE MARKET TOTALLY DIFFERENT AND FROM YEAH WELL ALREADY THE CUSTOMISABILITY IS A REALLY GOOD SORT OF NEW GIMMICK ALTHOUGH WHAT IT WAS IT UH IT WAS UH NOKIA THAT CAME OUT WITH THIS CHANGEABLE COLOURS MM-HMM RIGHT YOU TAKE IT APART AND PUT ON ANOTHER FACE TAKE IT OFF AND PUT ON ANOTHER FACE AND THEN THEY SOLD MILLIONS MILLIONS YEAH YEAH RIGHT MM AND THAT TOOK OFF YEAH YEAH SO SO SAY WITH THE F WITH THE FINDINGS WITH THE RESEARCH EASY TO USE SOMETHING TOTALLY NEW MM-HMM WE HAVE TO COME UP WITH SOMETHING TOTALLY NEW THAT IS NOT ON THE MARKET WE'D ALSO HAVE TO WOR UM CONSIDER THAT UH WHO WE WERE GONNA GET TO MAKE THESE CUSTOM CASES IN TERMS OF MANUFACTURING PROCESSES WE MIGHT WANNA UM LEARN ABOUT UM LABOUR LAWS YOU KNOW IN DIFFERENT COUNTRIES AND STUFF WHER SO WE CAN DO IT CHEAP BUT YOU DON'T WANNA EXPLOIT UH LABOUR IN UM THIRD WORLD COUNTRIES YEAH SO ACTUALLY YOU COULD TURN IT Y TURN AROUND AND SAY THAT YOU'RE UH PAR THE REASON THE COST IS HIGH FOR THE DEVICE IS BECAUSE UM YOU'RE PAYING A A WORKING WAGE TO THE PERSON WHO MADE THE DEVICE MM-HMM YEAH BUT WE CAN GET A PRODUCTION IN UH COUNTRIES LIKE UH INDIA YES YES COST OF LIVING IS LOW COUNTRIES LIKE INDIA OR CHINA OR MALAYSIA SO YOU CAN GO A BETTER FEATURES AND BETTER PRICE AND YOU CAN SELL MORE SO GOOD WELL TH THAT'D BE SOMETHING THAT MANUFACTURING WOULD HAVE TO UM EXPLORE MORE AND TO WHERE MM-HMM YEAH YEAH SO MM YEAH WHERE W WHERE IT WOULD BE MANUFACTURED IS IS YES SO ANOTHER STEP YEAH SO YEAH WE'RE HERE TO DESIGN YES UH BUT UH THAT THAT WE CAN THAT WE CAN TALK ABOUT THE PRODUCTION LATER OKAY DEPENDS ON THE THE QUANTITY OKAY COME UP WITH A NICE PRODUCT MM-HMM MM-HMM SO WE DON'T NEED TO HAVE OUR OWN UH FABRIC FACTORY OR SOMETHING SO WE CAN HAVE A TIE UP WITH WHO THE DO THE FABRIC OKAY FOR THE DIFFERENT UH ELECTRONICS ITEMS THEN WE CAN HAVE A BUSINESS TIE UP AND TO GET TO CUT THE COST OKAY TO SELL MORE SO BUT UH LE LET'S DECIDE FIRST ABOUT THE COMPONENTS CONCEPT AND UH INTERFACE CONCEPT OKAY IF IS ACCEPTABLE FOR BOTH OF YOU WHAT UH ED WAS TALKING AND YOUR DESIGN WHETHER YOU WANT WITH THE DISPLAY OR WITHOUT DISPLAY OR JUST A SIMPLE SO MM-HMM I THINK IT DEPENDS I MEAN I THINK IT'S A GOOD IDEA BUT WE NEED TO REALLY THINK ABOUT HOW USEFUL IT'S GONNA BE BECAUSE THEORETICALLY WITH THE T. V. YOU ALREADY HAVE A BIG DISPLAY RIGHT IN FRONT OF YOU YEAH HMM SO IF WE'RE TRYING TO KEEP COSTS DOWN THEN MAYBE SACRIFICING THE DISPLAY HMM IS A WAY TO GO I MEAN IT DEPENDS ON HOW MUCH PUTTING A DISPLAY COSTS AND WHAT IT WOULD BE USED FOR VERY SPECIFICALLY WHAT IT WOULD BE USED FOR HMM MM-HMM 'CAUSE IF IT'S ONLY USED FOR ONE LITTLE THING THEN PUTTING IN A BIG DISPLAY CASE OR A BIG DISPLAY THAT'S PROBABLY EXPENSIVE JUST TO DO THE TRAINING ON THE CHIP FOR THE SPEECH RECOGNITION OR WHATEVER MAY NOT BE THE MOST COST EFFICIENT WAY TO GO BUT THAT'S JUST SORT OF SPECULATION I MEAN WHAT DO YOU THINK ED DO YOU HE LIKED THE DISPLAY IN ONE OF THE CONCEPTS THAT YOU SHOWED UM DO YOU KNOW HOW MUCH IT COSTS UM TO TO ADD A LITTLE DISPLAY LIKE THIS UH NO NO NO P SPEC IT'S 'CAUSE WE HAVE TO FIND OUT COST ON IT DO YOU WANNA TAKE AN ACTION ITEM TO GO FIND OUT OKAY SORRY ABOUT THAT UM NO THAT'S NO PROBLEM I'M HERE FOR THE PUSHING IT AFTER IT'S MADE YES I WILL MARKET IT ONCE WE GET A PRICE ON IT THEN WE CAN MARKET IT SO THE THE ADVANCED CHIP ON PRINT IS WHAT UM WHAT WE'VE WE'VE DECI WE'VE DETERMINED AND THE UH ENGINEERING INDUSTRIAL DESIGN IS THE RECOMMENDATION AND UM I THINK WE'VE KINDA COME TO SOME AGREEMENT REGARDING UM THIS CONCEPT OF A WOODEN CASE MM-HMM A CUSTOMISABLE AND NICE BEAUTIFUL MAHOGANY RED WOODEN CASE WHAT ABOUT THE BUTTONS WOULD WOULD THE BUTTONS BE WOOD TOO OR UH I DON'T THINK SO NO I THINK THEY COULD BE RUBBER LIKE THEY ARE NOW SO YOU HAVE THAT TACTILE EXPERIENCE OF I DON'T THINK SO YES YES DON'T LOOKS NICE UH YEAH SO UH WHAT WE'LL DO IS UH WE WILL STICK WITH THE THE SIMPLE DESIGN FOR TIME BEING UNTIL UH TH ED FIND OUTS ABOUT THE HOW MUCH IT'S COST TO THE EXTRA IN CASE WE GO FOR THE DISPLAY MM-HMM OKAY SO MAYBE WHAT YOU CAN DO IS UH BOTH OF YOU YOU CAN COME UP WITH THE THE PROTOTYPE OKAY THE MODEL OKAY OKAY SURE SO UM ARE WE DONE WITH THIS MEETING YEAH I HOPE IF IS IT OKAY IF UH THEY WILL COME UP WITH THE PROTOTYPE DESIGN OKAY THEN THEY CAN SHOW YOU HOW IT LOOKS LIKE AND THEN WE CAN UH SUBMIT TO THE I WILL SUBMIT TO THE MANAGEMENT OKAY THEN MEANTIME YOU CAN COME UP WITH THE PRICE HOW MUCH IT'S COST AS EXTRA FOR UH THE DISPLAY AND A MARKETING STRATEGY AN AND THE MARKETING STRATEGY THAT'S VERY IMPORTANT OKAY AND MARKETING STRATEGY THANK YOU YES HOW MUCH YOU CAN FIRED HOW MU HOW MUCH HOW MUCH YOU CAN SELL EXTRA OF COURSE YOU'LL MAKE MONEY TOO SO IT IT'S NOT ONLY PAY OUT YOU MAKE MONEY TOO YOUR COMMISSION OKAY SO ANY QUESTIONS NO SO BY NEXT MEETING SO PLEASE COME UP WITH THE THE PROTOTYPE OKAY THEN UH THEN WE CAN PROCEED FROM THERE OKAY IT'S OKAY MM-HMM SO THANKS FOR ALL YOUR UH EFFORTS AND COMING FOR THE MEETING AGAIN AND SEE YOU SOON THEN OKAY OKAY THANK YOU