Ford made this pride commercial in 2023
Dearborn, Mich., March 22, 2023 – An actor restoring a Bronco. A professional stunt driver defying stereotypes. A big wave surfer with a passion for trucks. These are drivers that will be featured the next chapter of Ford Motor Company’s "Built Ford Proud" campaign, showcasing how Sydney Sweeney, Dee Bryant, and Kai Lenny use their vehicles to achieve their dreams. "Built Ford Proud" features content starring Sweeney, Bryant, and Lenny and celebrates the greater community of Ford drivers who have broken the mold, driven innovation, and defied stereotypes for nearly 120 years. "‘Built Ford Proud’ has always been about the immense pride we feel for our vehicles and the employees who build them," said Erica Martin, Ford Marketing Communications Manager. "Today, we are putting the spotlight on the drivers, because who they are – and what they accomplish with our vehicles – is a huge part of what makes this brand special."