"Samsung drops out of $1 billion advertising campaign with Olympics."
Samsung Officially Kicks-Off Olympic and Paralympic Campaign in Final Countdown to Paris 2024 Samsung releases ’Open always wins’ campaign and opens new Olympic Showcase, Olympic™️ rendezvous @ Samsung, in the heart of Paris [...] Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.