GrAMs, electronically linked to e-NAM, to make direct sale to consumers and bulk purchasers.
About GrAMs - GrAMs are defined as "Retail agricultural markets in close proximity of the farm gate that promote and service a more efficient transaction of the farmers’ produces across the agricultural sub-sectors, by enabling both direct sales, between the producer and consumer, and aggregation of small produce-lots for subsequent transaction, both of which can occur either physically or online".[iv] - These GrAMs, electronically linked to e-NAM and exempted from regulations of APMCs, will provide farmers facility of direct sale to consumers and bulk purchasers.[v] [...] Objectives of GrAMs - Direct sale: The farmer-producers may offer any of their Agri-produce on sale directly to the consumers without having to go through the market regulations. The consumer could be a retail purchaser or a bulk purchaser (trader, processor, exporter etc); and the sale can occur through a physical negotiation or via an online trade platform like e-NAM. The disintermediation of such a transaction will result in transferring maximum value to the farmer on his produce.[vi]