claims Henry Ford once said, "If I asked people what they wanted, they would have said faster horses."
Henry Ford on Customer Feedback "If I had asked people what they wanted, they would have said faster horses." –Henry Ford It’s unclear whether or not Henry Ford actually ever said the quote above, but according to an article in the Harvard Business Review, it’s an accurate reflection of how Ford thought about customer feedback. [...] That’s not the Henry Ford story most of us are familiar with.