People might not be close-at-hand but they still are - by virtue of the social network. The social network has transformed lives in many ways. People can express their views, opinions and life experiences on various platforms be it Twitter, Facebook or any other medium there is. Such events constitute of reviewing a product or service, conveying views on political banters, predicting share prices or giving feedback on the government policies like Demonetization or GST. These social platforms can be used to investigate the insights of the emotional curve that the general public is generating. This kind of analysis can help make a product better, predict the future prospects and also to implement the public policies in a better way. Such kind of research on sentiment analysis is increasing rapidly. In this research paper, we have performed temporal analysis and spatial analysis on 1,42,508 and 58,613 tweets respectively and these tweets were posted during the post-GST implementation period from July 04, 2017 to July 25, 2017. The tweets were collected using the Twitter streaming API. A well-known lexicon, National Research Council Canada (NRC) emotion Lexicon is used for opinion mining that exhibits a blend of eight basic emotions i.e. joy, trust, anticipation, surprise, fear sadness, anger, disgust and two sentiments i.e. positive and negative for 6,554 words.
@cite_12: Microblogging sites are the direct platform for the users to express their views. It has been observed from previous studies that people are viable to flaunt their emotions for events (eg. natural catastrophes, sports, academics etc.), for persons (actor actress, sports person, scientist) and for the places they visit. In this study we focused on a sport event, particularly the cricket tournament and collected the emotions of the fans for their favorite players using their tweets. Further, we acquired the stock market performance of the brands which are either endorsing the players or sponsoring the match in the tournament. It has been observed that performance of the player triggers the users to flourish their emotions over social media therefore, we observed correlation between players performance and fans' emotions. Therefore, we found the direct connection between player's performance with brand's behavior on stock market.
In @cite_12 authors have witnessed correlations between the good performance with positive emotions and bad performance with negative emotions. Besides this, they found Trust (a type of positive emotion) as a most entangled emotion corresponding to each performance. Moreover, trading price of commercial brands are found to have transitive relationship with their brand ambassadors' performance in the match. As a reference, they have used Google Trends to verify the influence of players performance all over the globe.