Research on automatically geolocating social media users has conventionally been based on the text content of posts from a given user or the social network of the user, with very little crossover between the two, and no bench-marking of the two approaches over compara- ble datasets. We bring the two threads of research together in first proposing a text-based method based on adaptive grids, followed by a hybrid network- and text-based method. Evaluating over three Twitter datasets, we show that the empirical difference between text- and network-based methods is not great, and that hybridisation of the two is superior to the component methods, especially in contexts where the user graph is not well connected. We achieve state-of-the-art results on all three datasets.
@cite_9: With the availability of cheap location sensors, geotagging of messages in online social networks is proliferating. For instance, Twitter, Facebook, Foursquare, and Google+ provide these services both explicitly by letting users choose their location or implicitly via a sensor. This paper presents an integrated generative model of location and message content. That is, we provide a model for combining distributions over locations, topics, and over user characteristics, both in terms of location and in terms of their content preferences. Unlike previous work which modeled data in a flat pre-defined representation, our model automatically infers both the hierarchical structure over content and over the size and position of geographical locations. This affords significantly higher accuracy --- location uncertainty is reduced by 40 relative to the best previous results [21] achieved on location estimation from Tweets. We achieve this goal by proposing a new statistical model, the nested Chinese Restaurant Franchise (nCRF), a hierarchical model of tree distributions. Much statistical structure is shared between users. That said, each user has his own distribution over interests and places. The use of the nCRF allows us to capture the following effects: (1) We provide a topic model for Tweets; (2) We obtain location specific topics; (3) We infer a latent distribution of locations; (4) We provide a joint hierarchical model of topics and locations; (5) We infer personalized preferences over topics and locations within the above model. In doing so, we are both able to obtain accurate estimates of the location of a user based on his tweets and to obtain a detailed estimate of a geographical language model.
@cite_8: The rapid growth of geotagged social media raises new computational possibilities for investigating geographic linguistic variation. In this paper, we present a multi-level generative model that reasons jointly about latent topics and geographical regions. High-level topics such as "sports" or "entertainment" are rendered differently in each geographic region, revealing topic-specific regional distinctions. Applied to a new dataset of geotagged microblogs, our model recovers coherent topics and their regional variants, while identifying geographic areas of linguistic consistency. The model also enables prediction of an author's geographic location from raw text, outperforming both text regression and supervised topic models.
Topic models have also been applied to model geospatial text usage @cite_8 @cite_9 , by associating latent topics with locations. This has a benefit of allowing for prediction over continuous space, i.e., without the need to render the problem as classification. On the other hand, these methods have high algorithmic complexity and their generative formulation is unlikely to rival the performance of discriminative methods on large datasets.