Bandwidth consumption is a significant concern for online video service providers. Practical video streaming systems usually use some form of HTTP streaming (progressive download) to let users download the video at a faster rate than the video bitrate. Since users may quit before viewing the complete video, however, much of the downloaded video will be "wasted". To the extent that users' departure behavior can be predicted, we develop smart streaming that can be used to improve user QoE with limited server bandwidth or save bandwidth cost with unlimited server bandwidth. Through measurement, we extract certain user behavior properties for implementing such smart streaming, and demonstrate its advantage using prototype implementation as well as simulations.
@cite_23: As the distribution of the video over the Internet becomes main- stream and its consumption moves from the computer to the TV screen, user expectation for high quality is constantly increasing. In this context, it is crucial for content providers to understand if and how video quality affects user engagement and how to best invest their resources to optimize video quality. This paper is a first step towards addressing these questions. We use a unique dataset that spans different content types, including short video on demand (VoD), long VoD, and live content from popular video con- tent providers. Using client-side instrumentation, we measure quality metrics such as the join time, buffering ratio, average bitrate, rendering quality, and rate of buffering events. We quantify user engagement both at a per-video (or view) level and a per-user (or viewer) level. In particular, we find that the percentage of time spent in buffering (buffering ratio) has the largest impact on the user engagement across all types of content. However, the magnitude of this impact depends on the content type, with live content being the most impacted. For example, a 1 increase in buffering ratio can reduce user engagement by more than three minutes for a 90-minute live video event. We also see that the average bitrate plays a significantly more important role in the case of live content than VoD content.
@cite_11: Video traffic already represents a significant fraction of today's traffic and is projected to exceed 90 in the next five years. In parallel, user expectations for a high quality viewing experience (e.g., low startup delays, low buffering, and high bitrates) are continuously increasing. Unlike traditional workloads that either require low latency (e.g., short web transfers) or high average throughput (e.g., large file transfers), a high quality video viewing experience requires sustained performance over extended periods of time (e.g., tens of minutes). This imposes fundamentally different demands on content delivery infrastructures than those envisioned for traditional traffic patterns. Our large-scale measurements over 200 million video sessions show that today's delivery infrastructure fails to meet these requirements: more than 20 of sessions have a rebuffering ratio ≥ 10 and more than 14 of sessions have a video startup delay ≥ 10s. Using measurement-driven insights, we make a case for a video control plane that can use a global view of client and network conditions to dynamically optimize the video delivery in order to provide a high quality viewing experience despite an unreliable delivery infrastructure. Our analysis shows that such a control plane can potentially improve the rebuffering ratio by up to 2× in the average case and by more than one order of magnitude under stress.
There are quite a few interesting system level and network architectural level studies of VoD streaming services. An interesting work showed the correlation between user engagement and video quality @cite_23 . They conclude that the time spent in buffering (in this paper we call freeze'') has the largest impact on user engagement. The work @cite_11 proposes to use a global view of client and network conditions to dynamically optimize the video delivery to achieve better QoE for Internet video services. These works help understand Internet-based VoD systems in general. Our work focus on the early departure behavior (not affected by QoE), and the improvement of rate allocation strategy based on real measurement, which is a specific problem not considered in the above works.