Some news headlines mislead readers with overrated or false information, and identifying them in advance will better assist readers in choosing proper news stories to consume. This research introduces million-scale pairs of news headline and body text dataset with incongruity label, which can uniquely be utilized for detecting news stories with misleading headlines. On this dataset, we develop two neural networks with hierarchical architectures that model a complex textual representation of news articles and measure the incongruity between the headline and the body text. We also present a data augmentation method that dramatically reduces the text input size a model handles by independently investigating each paragraph of news stories, which further boosts the performance. Our experiments and qualitative evaluations demonstrate that the proposed methods outperform existing approaches and efficiently detect news stories with misleading headlines in the real world.
@cite_36: The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started following this practice. Although the wide-spread practice of clickbait makes the reader's reliability on media vulnerable, a large scale analysis to reveal this fact is still absent. In this paper, we analyze 1.67 million Facebook posts created by 153 media organizations to understand the extent of clickbait practice, its impact and user engagement by using our own developed clickbait detection model. The model uses distributed sub-word embeddings learned from a large corpus. The accuracy of the model is 98.3 . Powered with this model, we further study the distribution of topics in clickbait and non-clickbait contents.
@cite_44: 
@cite_40: Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the readers to click on an article and subsequently visit the media site, the outlets often come up with catchy headlines accompanying the article links, which lure the readers to click on the link. Such headlines are known as Clickbaits. While these baits may trick the readers into clicking, in the long-run, clickbaits usually don't live up to the expectation of the readers, and leave them disappointed. In this work, we attempt to automatically detect clickbaits and then build a browser extension which warns the readers of different media sites about the possibility of being baited by such headlines. The extension also offers each reader an option to block clickbaits she doesn't want to see. Then, using such reader choices, the extension automatically blocks similar clickbaits during her future visits. We run extensive offline and online experiments across multiple media sites and find that the proposed clickbait detection and the personalized blocking approaches perform very well achieving 93 accuracy in detecting and 89 accuracy in blocking clickbaits.
@cite_39: Tabloid journalism is often criticized for its propensity for exaggeration, sensationalization, scare-mongering, and otherwise producing misleading and low quality news. As the news has moved online, a new form of tabloidization has emerged: ?clickbaiting.? ?Clickbait? refers to ?content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page? [?clickbait,? n.d.] and has been implicated in the rapid spread of rumor and misinformation online. This paper examines potential methods for the automatic detection of clickbait as a form of deception. Methods for recognizing both textual and non-textual clickbaiting cues are surveyed, leading to the suggestion that a hybrid approach may yield best results.
There has been a growing interest in detecting false information online. Various datasets have been released for developing AI approaches that make a social impact. One line of studies has focused on detecting , a type of web content that attracts an audience and encourages them to click on a link to a particular web page @cite_39 . One study @cite_40 released a manually labeled dataset and developed an SVM model to predict clickbait based on linguistic patterns of news headlines. Using this dataset, researchers suggested a neural network approach that measures textual similarities between the headline and the first paragraph @cite_36 . A national-level clickbait challenge was held, where the goal was to identify social media posts that entice its readers into clicking a link @cite_44 .