Consumers' purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting deceptive opinion spam fictitious reviews that have been deliberately written to sound authentic, to deceive the readers. Existing approaches mainly focus on developing automatic supervised learning based methods to help users identify deceptive opinion spams. This work, we used the LSI and Sprinkled LSI technique to reduce the dimension for deception detection. We make our contribution to demonstrate what LSI is capturing in latent semantic space and reveal how deceptive opinions can be recognized automatically from truthful opinions. Finally, we proposed a voting scheme which integrates different approaches to further improve the classification performance.
@cite_2: Opinionated social media such as product reviews are now widely used by individuals and organizations for their decision making. However, due to the reason of profit or fame, people try to game the system by opinion spamming (e.g., writing fake reviews) to promote or to demote some target products. In recent years, fake review detection has attracted significant attention from both the business and research communities. However, due to the difficulty of human labeling needed for supervised learning and evaluation, the problem remains to be highly challenging. This work proposes a novel angle to the problem by modeling spamicity as latent. An unsupervised model, called Author Spamicity Model (ASM), is proposed. It works in the Bayesian setting, which facilitates modeling spamicity of authors as latent and allows us to exploit various observed behavioral footprints of reviewers. The intuition is that opinion spammers have different behavioral distributions than non-spammers. This creates a distributional divergence between the latent population distributions of two clusters: spammers and non-spammers. Model inference results in learning the population distributions of the two clusters. Several extensions of ASM are also considered leveraging from different priors. Experiments on a real-life Amazon review dataset demonstrate the effectiveness of the proposed models which significantly outperform the state-of-the-art competitors.
In addition to exploring text or linguistic features in deception, some existing work looks into customers' behavior to identify deception @cite_2 . For example, delved into group behavior to identify group of reviewers who work collaboratively to write fake reviews.