Users of social media sites like Facebook and Twitter rely on crowdsourced content recommendation systems (e.g., Trending Topics) to retrieve important and useful information. Contents selected for recommendation indirectly give the initial users who promoted (by liking or posting) the content an opportunity to propagate their messages to a wider audience. Hence, it is important to understand the demographics of people who make a content worthy of recommendation, and explore whether they are representative of the media site's overall population. In this work, using extensive data collected from Twitter, we make the first attempt to quantify and explore the demographic biases in the crowdsourced recommendations. Our analysis, focusing on the selection of trending topics, finds that a large fraction of trends are promoted by crowds whose demographics are significantly different from the overall Twitter population. More worryingly, we find that certain demographic groups are systematically under-represented among the promoters of the trending topics. To make the demographic biases in Twitter trends more transparent, we developed and deployed a Web-based service 'Who-Makes-Trends' at twitter-app.mpi-sws.org who-makes-trends.
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@cite_4: Contributing to the writing of history has never been as easy as it is today thanks to Wikipedia, a community-created encyclopedia that aims to document the world’s knowledge from a neutral point of view. Though everyone can participate it is well known that the editor community has a narrow diversity, with a majority of white male editors. While this participatory gender gap has been studied extensively in the literature, this work sets out to assess potential gender inequalities in Wikipedia articles along different dimensions: notability, topical focus, linguistic bias, structural properties, and meta-data presentation. We find that (i) women in Wikipedia are more notable than men, which we interpret as the outcome of a subtle glass ceiling effect; (ii) family-, gender-, and relationship-related topics are more present in biographies about women; (iii) linguistic bias manifests in Wikipedia since abstract terms tend to be used to describe positive aspects in the biographies of men and negative aspects in the biographies of women; and (iv) there are structural differences in terms of meta-data and hyperlinks, which have consequences for information-seeking activities. While some differences are expected, due to historical and social contexts, other differences are attributable to Wikipedia editors. The implications of such differences are discussed having Wikipedia contribution policies in mind. We hope that the present work will contribute to increased awareness about, first, gender issues in the content of Wikipedia, and second, the different levels on which gender biases can manifest on the Web.
@cite_8: History repeatedly demonstrates that rural communities have unique technological needs. Yet, we know little about how rural communities use modern technologies, so we lack knowledge on how to design for them. To address this gap, our empirical paper investigates behavioral differences between more than 3,000 rural and urban social media users. Using a dataset collected from a broadly popular social network site, we analyze users' profiles, 340,000 online friendships and 200,000 interpersonal messages. Using social capital theory, we predict differences between rural and urban users and find strong evidence supporting our hypotheses. Namely, rural people articulate far fewer friends online, and those friends live much closer to home. Our results also indicate that the groups have substantially different gender distributions and use privacy features differently. We conclude by discussing design implications drawn from our findings; most importantly, designers should reconsider the binary friend-or-not model to allow for incremental trust-building.
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@cite_32: Social media is a new public sphere where people can, in principle, communicate with each other regardless of their status. However, social categories like gender may still bias online communication, replicating offline disparities. Examining over 94,000 Twitter users, we investigate the association between perceived gender and measures of online visibility: how often Twitter users are followed, assigned to lists, and retweeted. Our analysis shows that users perceived as female experience a 'glass ceiling,' similar to the barrier women face in attaining higher positions in companies. For users in lower quartiles of visibility, being perceived as female is associated with more visibility; however, this tendency flips among the most visible users where being perceived as male is strongly associated with more visibility. Our results suggest that gender presented in social media profiles likely frame interactions as well as perpetuates old inequalities online.
@cite_15: Every second, the thoughts and feelings of millions of people across the world are recorded in the form of 140-character tweets using Twitter. However, despite the enormous potential presented by this remarkable data source, we still do not have an understanding of the Twitter population itself: Who are the Twitter users? How representative of the overall population are they? In this paper, we take the first steps towards answering these questions by analyzing data on a set of Twitter users representing over 1 of the U.S. population. We develop techniques that allow us to compare the Twitter population to the U.S. population along three axes (geography, gender, and race ethnicity), and find that the Twitter population is a highly non-uniform sample of the population.
@cite_10: Over the past decade, social network sites have become ubiquitous places for people to maintain relationships, as well as loci of intense research interest. Recently, a new site has exploded into prominence: Pinterest became the fastest social network to reach 10M users, growing 4000 in 2011 alone. While many Pinterest articles have appeared in the popular press, there has been little scholarly work so far. In this paper, we use a quantitative approach to study three research questions about the site. What drives activity on Pinterest? What role does gender play in the site's social connections? And finally, what distinguishes Pinterest from existing networks, in particular Twitter? In short, we find that being female means more repins, but fewer followers, and that four verbs set Pinterest apart from Twitter: use, look, want and need. This work serves as an early snapshot of Pinterest that later work can leverage.
Recently, there has been a growing interest for demographic aspects of social media data. Mislove @cite_15 provided one of the first studies in this space, by looking at the gender and racial demographics of Twitter users, and analyzing how the demographics vary across different US states. Pew research @cite_26 conducted user surveys to understand the demographics of users in different social media platforms. There have also been past attempts to understand the use of social media among particular demographic groups. For example, Madden @cite_9 explored how teenagers use different social media sites. Gilbert @cite_8 analyzed social media use among rural users. In another research direction, many efforts attempt to quantify inequalities in social media systems, including Wikipedia @cite_4 , Pinterest @cite_10 , and Twitter @cite_32 . However, to the best of our knowledge, we are not aware of any effort that approached the demographics behind crowdsourced recommendations deployed in social media sites. Thus, our endeavor is complementary to the above mentioned approaches.