The link recommendation problem consists in suggesting a set of links to the users of a social network in order to increase their social circles and the connectivity of the network. Link recommendation is extensively studied in the context of social networks and of general complex networks due to its wide range of applications. Most of the existing link recommendation methods estimate the likelihood that a link is adopted by users and recommend links that are likely to be established. However, most of such methods overlook the impact that the suggested links have on the capability of the network to spread information. Indeed, such capability is directly correlated with both the engagement of a single user and the revenue of online social networks. In this paper, we study link recommendation systems from the point of view of information diffusion. In detail, we consider the problem in which we are allowed to spend a given budget to create new links so to suggest a bounded number of possible persons to whom become friend in order to maximize the influence of a given set of nodes. We model the influence diffusion in a network with the popular Independent Cascade model.
@cite_11: We address the problem of minimizing the propagation of undesirable things, such as computer viruses or malicious rumors, by blocking a limited number of links in a network, which is converse to the influence maximization problem in which the most influential nodes for information diffusion is searched in a social network. This minimization problem is more fundamental than the problem of preventing the spread of contamination by removing nodes in a network. We introduce two definitions for the contamination degree of a network, accordingly define two contamination minimization problems, and propose methods for efficiently finding good approximate solutions to these problems on the basis of a naturally greedy strategy. Using large social networks, we experimentally demonstrate that the proposed methods outperform conventional link-removal methods. We also show that unlike the case of blocking a limited number of nodes, the strategy of removing nodes with high out-degrees is not necessarily effective for these problems.
@cite_20: We introduce a new optimization framework to maximize the expected spread of cascades in networks. Our model allows a rich set of actions that directly manipulate cascade dynamics by adding nodes or edges to the network. Our motivating application is one in spatial conservation planning, where a cascade models the dispersal of wild animals through a fragmented landscape. We propose a mixed integer programming (MIP) formulation that combines elements from network design and stochastic optimization. Our approach results in solutions with stochastic optimality guarantees and points to conservation strategies that are fundamentally different from naive approaches.
@cite_39: 
Under ICM, @cite_39 consider graph modifications other than edge addition, edge deletion and source selection, such as increasing the probability that a node infects its neighbours. They proved that optimizing the selection of such modifications with a limited budget is @math -hard and is neither submodular nor supermodular. @cite_20 study the problem of node addition to maximize the spread of information, and provide a counterexample showing that the objective function is not submodular. @cite_11 propose methods for efficiently finding good approximate solutions on the basis of a greedy strategy for the edge deletion problem under the ICM, but do not provide any approximation guarantees.