Click through rate (CTR) prediction of image ads is the core task of online display advertising systems, and logistic regression (LR) has been frequently applied as the prediction model. However, LR model lacks the ability of extracting complex and intrinsic nonlinear features from handcrafted high-dimensional image features, which limits its effectiveness. To solve this issue, in this paper, we introduce a novel deep neural network (DNN) based model that directly predicts the CTR of an image ad based on raw image pixels and other basic features in one step. The DNN model employs convolution layers to automatically extract representative visual features from images, and nonlinear CTR features are then learned from visual features and other contextual features by using fully-connected layers. Empirical evaluations on a real world dataset with over 50 million records demonstrate the effectiveness and efficiency of this method.
@cite_35: We investigate architectures of discriminatively trained deep Convolutional Networks (ConvNets) for action recognition in video. The challenge is to capture the complementary information on appearance from still frames and motion between frames. We also aim to generalise the best performing hand-crafted features within a data-driven learning framework. Our contribution is three-fold. First, we propose a two-stream ConvNet architecture which incorporates spatial and temporal networks. Second, we demonstrate that a ConvNet trained on multi-frame dense optical flow is able to achieve very good performance in spite of limited training data. Finally, we show that multitask learning, applied to two different action classification datasets, can be used to increase the amount of training data and improve the performance on both. Our architecture is trained and evaluated on the standard video actions benchmarks of UCF-101 and HMDB-51, where it is competitive with the state of the art. It also exceeds by a large margin previous attempts to use deep nets for video classification.
@cite_3: State-of-the-art object detection networks depend on region proposal algorithms to hypothesize object locations. Advances like SPPnet [7] and Fast R-CNN [5] have reduced the running time of these detection networks, exposing region proposal computation as a bottleneck. In this work, we introduce a Region Proposal Network (RPN) that shares full-image convolutional features with the detection network, thus enabling nearly cost-free region proposals. An RPN is a fully-convolutional network that simultaneously predicts object bounds and objectness scores at each position. RPNs are trained end-to-end to generate high-quality region proposals, which are used by Fast R-CNN for detection. With a simple alternating optimization, RPN and Fast R-CNN can be trained to share convolutional features. For the very deep VGG-16 model [19], our detection system has a frame rate of 5fps (including all steps) on a GPU, while achieving state-of-the-art object detection accuracy on PASCAL VOC 2007 (73.2 mAP) and 2012 (70.4 mAP) using 300 proposals per image. Code is available at https: github.com ShaoqingRen faster_rcnn.
@cite_2: We trained a large, deep convolutional neural network to classify the 1.2 million high-resolution images in the ImageNet LSVRC-2010 contest into the 1000 different classes. On the test data, we achieved top-1 and top-5 error rates of 37.5 and 17.0 which is considerably better than the previous state-of-the-art. The neural network, which has 60 million parameters and 650,000 neurons, consists of five convolutional layers, some of which are followed by max-pooling layers, and three fully-connected layers with a final 1000-way softmax. To make training faster, we used non-saturating neurons and a very efficient GPU implementation of the convolution operation. To reduce overriding in the fully-connected layers we employed a recently-developed regularization method called "dropout" that proved to be very effective. We also entered a variant of this model in the ILSVRC-2012 competition and achieved a winning top-5 test error rate of 15.3 , compared to 26.2 achieved by the second-best entry.
@cite_15: Most current speech recognition systems use hidden Markov models (HMMs) to deal with the temporal variability of speech and Gaussian mixture models (GMMs) to determine how well each state of each HMM fits a frame or a short window of frames of coefficients that represents the acoustic input. An alternative way to evaluate the fit is to use a feed-forward neural network that takes several frames of coefficients as input and produces posterior probabilities over HMM states as output. Deep neural networks (DNNs) that have many hidden layers and are trained using new methods have been shown to outperform GMMs on a variety of speech recognition benchmarks, sometimes by a large margin. This article provides an overview of this progress and represents the shared views of four research groups that have had recent successes in using DNNs for acoustic modeling in speech recognition.
@cite_34: Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we usually found in the image and audio domains, the input features in web space are always of multi-field and are mostly discrete and categorical while their dependencies are little known. Major user response prediction models have to either limit themselves to linear models or require manually building up high-order combination features. The former loses the ability of exploring feature interactions, while the latter results in a heavy computation in the large feature space. To tackle the issue, we propose two novel models using deep neural networks (DNNs) to automatically learn effective patterns from categorical feature interactions and make predictions of users' ad clicks. To get our DNNs efficiently work, we propose to leverage three feature transformation methods, i.e., factorisation machines (FMs), restricted Boltzmann machines (RBMs) and denoising auto-encoders (DAEs). This paper presents the structure of our models and their efficient training algorithms. The large-scale experiments with real-world data demonstrate that our methods work better than major state-of-the-art models.
In recent years, deep neural network has achieved big breakthroughs in many fields. In computer vision field, convolutional neural network (CNN) @cite_2 is one of the most efficient tools to extract effective image features from raw image pixels. In speech recognition, deep belief network (DBN) @cite_15 is used and much better performance is obtained comparing with Gaussian mixture models. Comparing with traditional models that have shallow structure, deep learning can model the underlying patterns from massive and complex data. With such learning ability, deep learning can be used as a good feature extractor and applied into many other applications @cite_3 @cite_35 . In CTR prediction field, besides @cite_34 that is mentioned in Section 2.1, DNN has also been used in some public CTR prediction competitions https: www.kaggle.com c avazu-ctr-prediction https: www.kaggle.com c criteo-display-ad-challenge recently. In these two competitions, only basic features are available for participants. An ensemble of four-layer DNNs which use fully-connected layers and different kinds of non-linear activations achieves better or comparable performance than LR with feature conjunction, factorization machines, decision trees, etc. Comparing with this method, our model can extract more powerful features by taking consideration of the visual features in image ads.