A community's identity defines and shapes its internal dynamics. Our current understanding of this interplay is mostly limited to glimpses gathered from isolated studies of individual communities. In this work we provide a systematic exploration of the nature of this relation across a wide variety of online communities. To this end we introduce a quantitative, language-based typology reflecting two key aspects of a community's identity: how distinctive, and how temporally dynamic it is. By mapping almost 300 Reddit communities into the landscape induced by this typology, we reveal regularities in how patterns of user engagement vary with the characteristics of a community. Our results suggest that the way new and existing users engage with a community depends strongly and systematically on the nature of the collective identity it fosters, in ways that are highly consequential to community maintainers. For example, communities with distinctive and highly dynamic identities are more likely to retain their users. However, such niche communities also exhibit much larger acculturation gaps between existing users and newcomers, which potentially hinder the integration of the latter. More generally, our methodology reveals differences in how various social phenomena manifest across communities, and shows that structuring the multi-community landscape can lead to a better understanding of the systematic nature of this diversity.
@cite_15: Loyalty is an essential component of multi-community engagement. When users have the choice to engage with a variety of different communities, they often become loyal to just one, focusing on that community at the expense of others. However, it is unclear how loyalty is manifested in user behavior, or whether loyalty is encouraged by certain community characteristics. In this paper we operationalize loyalty as a user-community relation: users loyal to a community consistently prefer it over all others; loyal communities retain their loyal users over time. By exploring this relation using a large dataset of discussion communities from Reddit, we reveal that loyalty is manifested in remarkably consistent behaviors across a wide spectrum of communities. Loyal users employ language that signals collective identity and engage with more esoteric, less popular content, indicating they may play a curational role in surfacing new material. Loyal communities have denser user-user interaction networks and lower rates of triadic closure, suggesting that community-level loyalty is associated with more cohesive interactions and less fragmentation into subgroups. We exploit these general patterns to predict future rates of loyalty. Our results show that a user's propensity to become loyal is apparent from their first interactions with a community, suggesting that some users are intrinsically loyal from the very beginning.
@cite_12: 
@cite_2: When large social-media platforms allow users to easily form and self-organize into interest groups, highly related communities can arise. For example, the Reddit site hosts not just a group called food, but also HealthyFood, foodhacks, foodporn, and cooking, among others. Are these highly related communities created for similar classes of reasons (e.g., to focus on a subtopic, to create a place for allegedly more "high-minded" discourse, etc.)? How do users allocate attention between such close alternatives when they are available or emerge over time? Are there different types of relations between close alternatives such as sharing many users vs. a new community drawing away members of an older one vs. a splinter group failing to cohere into a viable separate community? We investigate the interactions between highly related communities using data from reddit.com consisting of 975M posts and comments spanning an 8-year period. We identify a set of typical affixes that users adopt to create highly related communities and build a taxonomy of affixes. One interesting finding regarding users' behavior is: after a newer community is created, for several types of highly-related community pairs, users that engage in a newer community tend to be more active in their original community than users that do not explore, even when controlling for previous level of engagement.
Reddit has been a particularly useful setting for studying multiple communities in prior work. Such studies have mostly focused on characterizing how individual users engage across a multi-community platform @cite_12 @cite_2 , or on specific user engagement patterns such as loyalty to particular communities @cite_15 . We complement these studies by seeking to understand how features of communities can mediate a broad array of user engagement patterns within them.