Stephen Gannon, 36, was assaulted on Broomfield Lane, near St Monance Street in the city's Springburn area, at about 17:20 on Friday.
Police Scotland said his attackers ran off in the direction of Balgrayhill Road. Mr Gannon died at the scene.
The death is being treated as murder and officers have appealed for information.
Det Ch Insp Allan Burton said: "Extensive inquiries are ongoing to try to establish the exact circumstances surrounding the incident.
"We have detectives from across the country assisting with the investigation and we will have additional uniformed officers in the area."
Detectives are looking for two men who left another man dying after a street attack in Glasgow.