A great domain name is simple, unique, and easy to remember. That being said, the price (not to mention the intrinsic value) of a domain name depends on many factors including overall length, number of words, ease of spelling, and how much traffic goes there without prompting.


A short, one-word name (ex. cat.com), and especially .com domains, will be pricy because simple titles have a lot of potential uses, meaning people probably already check them out on their own. If you are going after a registered .com domain, you will have to contact the current owner, and even then, prices could be high for misspellings and multiple word domains. In the past years, companies and individuals have settled for bizarre names, misspellings, and old tricks like adding “the” or “my” to the front; note, however, that this will also reduce domain performance.
Since 2014, new domain extensions (top-level domains, or TLDs) have been released as alternatives to .com, .org, etc. There are hundreds of such extensions that continue to be released, which include .club, .guru, .design, and many others, and they have effectively relieved the issue of scarcity in .com domains.
Before you allow yourself to completely fall in love with a domain name, create a few variants and backups.
If your desired name contains an intentional misspelling, be prepared to lose traffic to the properly spelled version. Alternatively, if your name contains a commonly misspelled word, consider buying one variation (or more) on your domain name and redirecting it to your main site. Of course, this will cause additional expenses.
Avoid including characters (ex. _, *, #) in your name, as these aren’t intuitive and will divert traffic.;
, An ICANN-accredited company has to go through all the ICANN accreditation checks, which is an expensive, in-depth process. This lets you know the company is committed.
 Many domain name registration companies don’t let you make changes to your domains yourself. You have to enter a request via their support systems and then wait days for assistance. Simple things like changing IPS tags and changing name servers should be possible via your control panel. Make sure you get a control panel and check out what the control panel lets you do.
 Many domain name registration and hosting companies charge a release fee. Others will charge a transfer fee every time you change hosts (.com, .net, .biz etc.). This charge is completely unnecessary; you should never be held to ransom over your domain name.
 Many web hosting companies don’t include email or charge extra for it. In many cases, you can only get email forwarding. Even for straightforward POP3 email, some companies only offer 1 or 2 email accounts. You should make sure you get at least 15-20 POP3 email accounts included free of charge with your domain.
 Many hosting and domain name registration providers will not let you use their SMTP servers for sending emails. They assume you can send email via your internet server provider’s SMTP servers. However, a great many ISPs and broadband providers will only let you use their SMTP servers on their branded email accounts (i.e. davesmith_123@theirISP.net). This means that if you use your own email address (i.e. dave.smith@davesmith.net), you won’t be able to send email via their SMTP servers. There are workarounds but you shouldn’t have to go to the trouble.


Watch out: there are a number of the top hosting companies that will only let you use their SMTP servers on premium email accounts which incur an extra charge.
 There are hundreds of businesses hosting their websites with a web host they’re not happy with. Poor service, surprise invoices, unreliable uptime and email issues are just some of the common issues customers are facing today. What most of them want to do is vote with their feet and walk out the door and find another web hosting provider. They don’t go through with it, however, because moving all their domains to another host is a complete admin headache. Choose wisely from the get-go so you don’t become one of these customers.
 Your webmaster or kid cousin might be more tech-savvy than you, but if the domain ends up registered in his/her name, you may lose your site overnight should (s)he neglect to renew it on time or have a falling out with you.
Weigh factors that affect price and value when choosing a domain name.
Consider going through an ICANN-accredited domain name registrar.
Make sure you can control every aspect of your domain name.
Check to see if there’s a fee associated with releasing or transferring your domain.
Check to see if you get any email accounts.
Make sure you can use their SMTP servers for outgoing email.
Make sure you always retain control of your domain name.
Never register your domain in anyone else’s name.
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