What is the fine-grained topic of the following text: Instead of just looking at issues that are already creating a buzz, the PR guy will look at new and emerging ideas, issues and products and put them through the Buzz Machine’s greats with a review and analysis of the product and a look at the company/people behind the scenes and what they’re doing to spread the word! Only return the topic.
PR strategies for promoting new and emerging ideas, issues, and products