What is the fine-grained topic of the following text: “Brand attraction is unconscious—people are inexplicably attracted to brands that reflect their values.” Based on this definition of brand attraction, the CMO Council interviewed a select group of members to find out how they view their brand ethos, relevancy and following, as well as to what degree this is creating differentiation and distinction in the market. Only return the topic.
Exploring the relationship between brand attraction and consumer values.