What is the fine-grained topic of the following text: Following the establishment of Travco Travel in 1979 and influenced by its leadership, MICE was introduced and dug its way up as it became the pioneer in global meetings, incentives, conferences and event planning, creation and design in the Middle East and Europe. Only return the topic.
MICE's pioneering role in global meetings, incentives, conferences, and event planning in the Middle East and Europe.