What is the fine-grained topic of the following text: ​ Having RCK on the side of the cup goes to more than five meals it also encourages festival-goers to think and spare a thought to those who have to survive in cold wet tents but instead of fun there is fear, and instead of being immersed in inspiration, they are immersed in isolation and desolation." Only return the topic.
Raising awareness for the hardships faced by less fortunate through RCK cups at festivals