What is the fine-grained topic of the following text: 2/3 of UK adults now own a smartphone (Ofcom UK, August 2015) while 48% said a poor mobile experience would make it less likely for them to use a business’ product (Google Shopper Marketing Agency Council, Q4 2012 Study) So there’s no point in ignoring these two important facts. Only return the topic.
Impact of mobile user experience on business product usage in the UK