What is the fine-grained topic of the following text: Cassette Store Day has a press campaign in place with a variety of other media plans to celebrate the humble audio tape, but the success of CSD 2017 will be based on every label/shop/event involved letting their friends and fans know what CSD is and what involvement you have, so we can create a real buzz around the releases, the events and the day itself. Only return the topic.
Promotion and celebration of Cassette Store Day 2017