What is the fine-grained topic of the following text: MDC Partners, owner of KBS, Crispin Porter+Bogusky, Anomaly and 72andSunny among others, has been shuffling its executive chairs – appointing president-CEO Lori Senecal (left) to the additional post of global CEO of CP+B. Only return the topic.
Lori Senecal's appointment as global CEO of CP+B at MDC Partners.