What is the fine-grained topic of the following text: “Although likes are the flavour of the day, we believe our strategic approach to social media and focus on engagement rather just fan numbers will ensure that the Pernod Ricard brands we are partnered with realise great success,” said David Moffat, Managing Director, Hellocomputer. Only return the topic.
Strategic approach to social media marketing for Pernod Ricard brands