What is the fine-grained topic of the following text: “If we know she’s been traveling or staying at particular hotels, and that she wants to have the messaging, she will receive the right message” about the bikini, says Michael Davis, Head of Creative for Conversant Media, which helps more than 4,000 brands “reach real people.” Beet.TV interviewed Davis during a break at the annual Transformation conference of the American Association of Advertising Agencies. Only return the topic.
Personalized Ad Targeting in Advertising Agencies