What is the fine-grained topic of the following text: “There should be a strategic brand management plan which goes beyond the traditional approach of brand promotion and involves understanding the stakeholders’ values and needs (Town Hall meetings, Village Square meetings, Professional/Civil Society/Students/Interest Groups engagement etc) and projecting the brand assets of Lagos” Akinwunmi submitted. Only return the topic.
Strategic brand management plan for Lagos involving understanding stakeholders' values and needs.