What is the fine-grained topic of the following text: Bryson W. Thornton, Director of External Affairs EEMA & Global Duty Free, Philip Morris International will discuss how one of the world’s leading tobacco companies is transforming to meet changing consumer demands in the tobacco industry through innovation, research, and cutting-edge science and technology. Only return the topic.
Philip Morris International's transformation to meet changing consumer demands in the tobacco industry through innovation, research, and science and technology.