What is the fine-grained topic of the following text: First hoisted on the side of the "Farmers" department store on Auckland's Hobson Street in 1960, these days he gets his seasonal outing on the side of Whitcoull's Bookstore at the corner of Queen and Victoria Streets, a much more favorable location in terms of the thousands of daily admirers on foot on Queen Street. Only return the topic.
The seasonal display on Whitcoull's Bookstore in Auckland.