What is the fine-grained topic of the following text: A 2016 study by a major cultural marketing firm found that Zogby’s application of Tribal Analytics™ was more effective in determining core values and marketing messages than race and ethnicity – thus drawing the conclusion that Tribal Analytics™ is not only more accurate but potentially more cost-effective than more traditional demographic factors. Only return the topic.
Effectiveness and cost efficiency of Zogby's Tribal Analytics™ in determining core values and marketing messages as compared to traditional demographic factors.