What is the fine-grained topic of the following text: In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment. Only return the topic.
HTH's sub-brand repositioning and performance in the Denmark market.