What is the fine-grained topic of the following text: While you’re there, feel free to pick up your copy of our newest Red Paper (SPM’s version of whitepapers), “A Mystery No More: Insights on Marketing Communications ROI.” Based on a yearlong research study conducted with a leading university graduate program in Healthcare Administration, this Red Paper illuminates the impact of marketing communications on a person’s decision to choose a healthcare provider. Only return the topic.
The impact of marketing communications on choosing a healthcare provider