What is the fine-grained topic of the following text: Barbara De Laere has been named senior vice president/general manager, Aveda-North America for The Estée Lauder Companies Inc. She reports directly to Thia Breen, group president, North America, with a matrix reporting line to Dominique Conseil, global brand president, Aveda. Only return the topic.
Barbara De Laere's appointment as senior vice president/general manager at Aveda-North America for The Estée Lauder Companies Inc.