What is the fine-grained topic of the following text: The organizational benefits of customer journey mapping are well known - From identifying weak points and friction, seeing the journey from the customer’s point of view, identifying opportunities and predicting customers’ behavior to aligning the organization across functions and silos, and gaining a practical understanding of what works and what doesn’t when implementing and managing a program is essential to its success. Only return the topic.
Organizational Benefits of Customer Journey Mapping