What is the fine-grained topic of the following text: On the panel were Georgina Lewis who heads up marketing at the FA, Gideon Reeves International Commercial Director at Bleacher Report, and Steve Madincea, founder of fan engagement business Fantastec – a cleverly named company who integrate new and emerging technologies into products that clubs can package up and distribute to their fans. Only return the topic.
Panel discussion about integrating technology in fan engagement in sports marketing