What is the fine-grained topic of the following text: We describe Dell Hymes’s seminal contribution to theory and method of Ethnography of Communication (foregrounding Hymes’s signature concept of “communicative competence”) and outline what the application of an Ethnography of Communication approach in management research might entail (illustrating the application of Hymes’s SPEAKING grid). Only return the topic.
Application of Ethnography of Communication approach in management research.