What is the fine-grained topic of the following text: In July 2014, a Kickstarter creator under the username Zack “Danger” Brown launched a project with a $10 funding goal and the description, “I’m making potato salad.” This project quickly became an internet phenomenon, raising over $50,000 in the one-month funding period. Only return the topic.
Zack “Danger” Brown's Potato Salad Kickstarter Project