What is the fine-grained topic of the following text: The co-founders of Protect Their Memories, Scott Weinberg and Coleton Hanson, contemplated the digital afterlife of a deceased person.Protect Their Memories deletes the social media accounts of the deceased, on request by their families, estates, and employers.It is a new business service, so challenges faced was partly spreading marketing awareness and partly working on the structures of the business model. Only return the topic.
The business service of managing deceased individuals' digital afterlife by deleting their social media accounts.