What is the fine-grained topic of the following text: In this workshop, in association with McArthur Davies, journalist Suzanne Bearne who writes for national titles including The Guardian, The Observer and the BBC and runs The Guardian's PR and Marketing Masterclass, will explain how the media operates, what journalists are looking for from a story, and how tweaking your pitch and your approach can have a major impact in securing press coverage. Only return the topic.
Media and Journalism Workshop on Improving PR and Marketing Strategies