What is the fine-grained topic of the following text: Fox is planning a 30-channel media roadblock around a 30-second version of “It’s Not Over” that will air Tuesday at 8 p.m.
As soccer gains popularity within the U.S., Simon Wardle, chief strategy officer of Octagon Worldwide, believes World Cup fever will reignite when the U.S. women’s team starts play this summer. Only return the topic.
Fox's media strategy for promoting "It’s Not Over" and the anticipation for U.S. women's team in the World Cup.