What is the fine-grained topic of the following text: As a result, Google named iProspect “one of the industry leaders in adopting Enhanced Campaigns…taking a thoughtful approach to using bid adjustments.” Jeremy’s commentary has been given wide reach including major publications and an analyst briefing with JP Morgan on the future of search. Only return the topic.
Google's recognition of iProspect for their approach to using Enhanced Campaigns and its impact on the future of search.