What is the fine-grained topic of the following text: We have developed a process in which we have done away with custom building websites via configuring templates and implementing those templates as there were some tricky obstacles with that approach being the customisation is limited and most website businesses make use of this approach, which does the job, but we aim to differentiate by offering a higher end experience. Only return the topic.
Development of a unique web development process for a higher-end experience