What is the fine-grained topic of the following text: “Whether they have a theme or a motto that we want to bring to life, or a marketing message for the year that they want to instill in their guests and employees, any way we can bring that brand to life,” Bosch said, “is key.” Bosch recalled a recent event for a company that had a flame logo. Only return the topic.
Bringing a brand to life through themes or marketing messages.