What is the fine-grained topic of the following text: Shopping centers are leveraging big data and developing cloud solutions and applications to attract the next generation of shoppers and transforming their ordinary mall visit into an “experience.” Large companies are increasingly seeking to monitor, on a real- or close to real-time basis, their facility occupancy rates and optimize their real estate portfolios, based on the analysis of such data. Only return the topic.
Use of Big Data and Cloud Solutions in Shopping Centers for Enhanced Customer Experience and Real Estate Optimization