What is the fine-grained topic of the following text: Mobius New Media —the agency executing and managing the campaign—extended that concept, changing the face of it with a new logo, and adding the catch phrase “In Your Backyard”—intended to illustrate just how accessible Wilmington’s arts and entertainment offerings are (thus the picket fence on billboards and ads). Only return the topic.
Rebranding and advertising campaign of Wilmington's arts and entertainment by Mobius New Media.