This paper describes the methods used by the University of West Bohemia (UWB) for recruiting students to the Faculty of Mechanical Engineering (FME). Developments in the Czech educational system over the past two decades are also summarized. The methods used to inform the general public about the possibilities of studying at FME and provide news in the field of science and the new technologies being developed at FME are described in this article. Information is given about activities organised by the Faculty for the general public and specialized events directed towards a closed number of potential students. New e-learning study materials created at UWB at FME are mentioned in this paper. These study materials contribute to increasing the interest in study at FME and assist in keeping students motivated during their studies.