Having knowledge about social interactions as a basis for informed decision support in situations of conflict can be determinant. However, lower attention is given to the social network interpretation process in conflict management approaches. The main objective of the work presented here is to identify how the parties' social networks correlate to their negotiation performance and how this can be formalized. Therefore, an experiment was set up in which was tried to streamline all the relevant aspects of the interaction between the individual and its environment that occur in a rich sensory environment (where the contextual modalities were monitored). This research explicitly focuses on the idea that an Ambient Intelligence system can create scenarios that augment the possibilities of reaching a positive outcome taking into account the role of contextualized social relationships in various conflict management strategies.