In this work a design methodology for synchronous reluctance motors (SynRM) is presented. The methodology is focused on maximizing the average torque but also takes into account the torque ripple. The presented methodology parameterizes the rotor in function of certain design variables which define the arrangement of the iron segments and flux barriers. The change in one of these design variables involves a change in the rotor geometry, resulting in a new machine design. The methodology is based in the systematically change of the design variables. The machine electromagnetic behavior and the performance of the motor is evaluated with finite elements models (FEM).