Achieving beautiful skin is no longer confined to wearing make-up or applying anti-ageing creams to hide or reverse the unkindly visible. Greater knowledge and urban lifestyles are encouraging consumers to have healthy skin at all times. This is what is perhaps driving the beauty industry to align itself more proactively with healthcare. Dermocosmetics in key beauty categories, namely skin care and sun care, is among the most dynamic segments. Going forward, this may be a detriment to remedial options, such as anti-agers, typically, the purview of most cosmetics brands.