Touch between people is associated with several outcomes, including reduced stress, more positive mood, enhanced feelings of closeness, and positive behavioral change. However, the potential utility of touch rarely has been examined in a college sample, with teachers touching their students. In the present study, we used instrumental touch operationalized as teaching students to take their pulse on the wrist; a control group was not touched. We assessed motivation, attitudes toward the instructor and the lecture, and quiz grades based on the lecture. Results indicated that touch increased motivation and attitudes toward the teacher and lecture. We suggest that instructors can use touch as a way to develop rapport, increase student motivation, and improve attitudes toward the instructor and course. Future research should evaluate appropriate forms of touch, possible moderation by student or instructor gender, and potential long-term benefits of using touch in the classroom.