AmI is clearly the next step into the evolution of the integration in daily life of computer technologies and AI products. Despite of the revolutionary nature of AmI, its analysis and media attention was big in the middle of 21st century decade, but decreasing since then. And this is a mistake, because the new social tendencies as well as the advancements in technological equipment and data procession techniques are allowing a next step into the advancement of AmI. Some general mistakes have been pointed and labeled as 'Ambient stupidity' and a broad philosophical analysis framework is suggested in order to prepare and improve the advent of Big AmI. At the same time, some critical remarks on the nature of human cognitive processes are introduced or reviewed. Finally, the request of new tools to deal with multivariate and dynamic sources of data is showed as a necessity of future researches.