The benefits of deep green renovations speak for themselves. At the moment the number of deep green renovations has grown significantly and the results have shown a variety of benefits from deep renovations both from a health and wellbeing perspective as well as economical perspective. Yet when looking at the existing building landscape, the vast majority of buildings in Baltic countries as well as in Europe are not renovated deeply or renovated at all and have reached or are about to reach the end of their expected lifetime. The multi-apartment stock accounts for the largest share of the existing building stock both in terms of the number of inhabitants as well as square footage. For example, only in Riga, largest share of multi-apartment buildings - 40% (18.44 million square meters) were built 36 to 55 years ago. Taking into account that most multi-apartment buildings were built to last for 30 years or even less, complex renovations are crucial in order to continue the exploitation of the stock. The large scale renovations uptake, both using the EU's structural funds and private sector financing also opens a room for innovation and improvements both in the existing building stock and building sector in general. In order to attract investments, a logical building sector system is required. Deep green renovations help shaping the system and improving the existing practices. The four key elements for implementation of deep green renovation practices on a national and regional levels are policy and regulation, finance and economics, skills and capacity building and overall awareness. This paper discusses the potential in each of these elements and looks at best existing practices. One of the key challenges of identifying the most successful practices is the impact data collection, meaning that for many of these initiatives only the expected impact is estimated, but no measures to evaluate actual results have been taken. Additionally, paper discusses the necessary connections between these elements in order to reach the quickest possible result and most rapid improvements in the existing building stock. The hypothesis states that the finance for deep green renovations will flow once the society asks for quality in renovations, enough skilled specialists are in place to carry out different works in the deep renovation process and legislation is progress driven and innovation enabling. However, the conclusions state that awareness of society is an umbrella process that needs a continuous improvement through various forums and continuous advocacy to ensure development on other processes related to it. (C) 2016 The Authors. Published by Elsevier Ltd.