When construction craft workers consider potential career alternatives, overall job satisfaction is a fundamental factor that influences their retention and productivity. This paper analyzes changes in job satisfaction and job preferences of craft workers in the US construction industry across successive economic recession-expansion cycles. The analysis used data from the General Social Survey (GSS) collected from 1974 to 2014 and compared job satisfaction and preferences of construction craft workers with those in other industries. The authors found that job preferences of the sampled construction respondents changed with each successive recession-expansion cycle and that the desire for high income became more prevalent than that for a sense of accomplishment in physical work, which has traditionally been the top job preference among construction workers in general. Overall job satisfaction among sampled construction respondents was equal to or slightly exceeded the overall job satisfaction of sampled respondents in other industries. Industry craft recruitment efforts can use these insights to design future recruitment and retention strategies.