This article constitutes a critical reflection, from a gender approach, on the main aspects of the Chilean government program for overcoming poverty and/or extreme poverty: Ethical Family Income. Through the review of official documents, press releases and academic research, our main objective was to understand and analyze the representations of gender present in the social program and its implications for women, who have been identified as the main recipient. According to the analysis made, it was possible to see the instrumentalization of the women in their role as mediators between public policy and their families. The foregoing has led to the reproduction of traditional gender roles, which circumscribes women to a reproductive-domestic role, and not as a subject of rights.