Political and economical changes from the few past years had significant influence over almost all countries economical life. High-developed countries react after these changes in marketing by using high-performance working methods and by raising investments in researching fields. The world competitive manufactures attention in the last years is on the competitive and environment-friendly products development. For that there has been adopted the concept of integrated manufacturing as a strategy, for achieving shorter time to market, reduced development costs, and high quality products. Manufacturing Engineering Department from T U of Cluj-Napoca started in 1994 to introduce this concept in university and in the Romanian industry. This paper presents our steps and achievements in this field of competitive product development.