this paper, we consider a deformed AdS background and study the effect of deformation parameter on the pair production rate of the Schwinger effect. The electrostatic potential is important for the pair production in the holographic Schwinger effect. In this paper, we analyze the electrostatic potential in a deformed AdS background and investigate the effect of deformation parameter which may be useful to test the AdS/QCD. In the case of zero temperature, we find that the larger value of the deformation parameter leads to a smaller value of separation length of the test particles on the probe. Also, we find a finite maximum of separation length in the presence of modification parameter.