In this paper, we conduct theoretical analysis on the novel computer assisted film and the television animation design pattern based on the computer graphics theory and three-dimensional modeling structure optimization. Computer graphics rely on itself, the visualization technology of the data and graphics can be effectively combined, graphic display is a major direction in development of computer graphics. To follow the trend, we analyze the issues from different perspectives. Computer graphics applied to computer animation as success of development of flight simulator prompted the application of computer graphics to television, film and advertising industry.