Valerie Andrews reviews Artemis: The Indomitable Spirit in Everywoman, Jean Shinoda Bolen's most recent contribution to feminine psychology. Bolen views Artemis and Atalanta as emerging role models, noting that the popular culture has embraced a new brand of heroine-one fiercely committed to a cause and with the motto, " Never give up. Never give in." In Artemis, Bolen invokes the stories of Artemis and Atalanta to illuminate the gains of the feminist movement and shifting gender roles, as well as a woman's drive to protect the disenfranchised and act as an advocate for others. The result is a compelling portrait of women activists today, which contrasts with models of feminine development in the 1950s, exemplified by the myth of Psyche. The review highlights shifts in how women have been represented, archetypally, over time, as illuminated through Bolen's many books, as well as in this reviewer's experiences with grassroots women's movements, women in sports, and in her writing and film workshops for professional women in life transition.