Hydrogen bond based visible-light-response heterojunction photocatalyst Melam/WO3 (MW) has been fabricated for the first time by facile planetary milling treatment. Fourier transform infrared spectroscopy (FTIR) and Thermogravimetric (TG) analysis reveal the formation of hydrogen bonds (NH center dot center dot center dot O) between melam and WO3. As compared to WO3, the MW not only complete decomposes acetaldehyde, but also shows 10 times and 12 times higher photocatalytic activity for photo-degradation of 2-propanol and photo-generation of H2O2, respectively, under the visible-light irradiation. X-ray photoelectron spectroscopy suggests that the potential difference between N and O (NH center dot center dot center dot O) in the heterojunction provides the driving force for the charge transfer from WO3 to melam. Furthermore, hydrogen bonds offer an ultrafast electron pathway for heterojunction. This study demonstrates that hydrogen bond based heterojunction could be a promising approach for developing a new photocatalyst with efficient visible-light photocatalytic activity. (C) 2017 Elsevier B.V. All rights reserved.