Schadenfreude occurs when people feel pleasure at others' misfortunes. Previous research suggested that individuals feel such a malicious pleasure when the misfortune befalls social targets perceived as highly competent but lacking human warmth. Two experiments explored whether the two components of warmth (i.e., sociability and morality) have distinct roles in driving schadenfreude. Study 1 (N = 128) compared a competent but immoral individual to a competent but unsociable person and found that people felt more schadenfreude when a misfortune befell an individual lacking morality. Study 2 (N = 199) confirmed the primary role of morality in driving schadenfreude by manipulating not only morality and sociability, but also competence. Moreover, both experiments showed that social targets lacking moral qualities elicited higher levels of schadenfreude because their misfortunes were perceived as deserved. Overall, our findings suggest that morality has a primary role over other basic dimensions of person perception (i.e., sociability and competence) in driving schadenfreude.