The purpose of this study was to explore how parents navigate sex-related concepts with their young children. This study used feminist phenomenological research methods for data gathering and analysis. Social development theory and a positive sexuality framework were also used in the study design. The participants included 13 parents (mothers and fathers) of at least one child aged 3-11 years old. The researchers performed semi-structured, individual interviews and data analysis included developing themes that illustrated the essence of parent understandings about the phenomenon. Two themes emerged from the data analysis: it's awkward stuff and my parents never talked with me. The findings illustrated the relationship between the parents' perceptions and social development theory and a positive sexuality framework. Feminist analysis revealed gender differences in how mothers and fathers approached sex-related discussions with their children. Implications for practice, policy and research were included.