This paper describes an innovative fiber reinforcement technology for cementitious composite structures that employs in situ shrinking microfibers to provide supplemental strength-enhancing compressive stresses. Reinforced concrete is one of the most commonly used structural materials in construction industry, primarily due to its cost, durability, ability to be easily fabricated into a variety of shapes on site, and locally abundant raw material availability almost everywhere. Unlike incumbent passive reinforcing microfiber technology, in situ shrinking microfibers that respond to an in situ stimulus such as heat, pH, or moisture variations can induce precompression to matrix and create additional resistance from external loads, creating stronger composite structures. In this paper, heat-activated-shrinking (HAS) microfibers made from polyolefin, and pH-activated-shrinking (pHAS) microfibers made from chitosan powder were used to study effects of shrinking microfiber reinforcing in concrete. Shrinking ratios and tensile strengths of both microfibers were measured. Cementitious specimens with active shrinking microfibers, passive non shrinking fibers, as well as control samples were made. Mechanical properties of the samples were compared with compression and three-point bending tests. The optimum microfiber weight percentages for HAS microfibers were 0.5 wt% in compression tests, and 1.0 wt% in three-point bending tests. For pHAS microfibers, the optimum weight percentages were 0.5 wt% in three-point bending tests. Compared to heat passive microfibers specimens, 45% increase in the maximum compression strengths, and 124% increase in the maximum bending strengths were achieved at the optimum weight percentages of HAS microfibers. In addition, with 0.5 wt% of pHAS microfibers, 145% increase in the maximum bending strengths of three-point bending tests resulted compared to pH passive microfibers specimens.