This paper makes the case that competitive third-party regulatory arrangements' draw attention to the service provision aspect of regulatory administration. Using multiple methods, the study examines service diversification and service quality differences exhibited by third-party administrators of US organic food regulations. By examining how the service emphases of third-party regulatory administrators differ by organizational form, the study documents that the inclusion of nonprofit and private third-party regulatory administrators may expand the services that are offered and performed alongside regulatory program functions. The implications of the findings for regulatory administration, and the field of public management generally, are discussed.