Drawing upon the components of the social role theory and postcolonial theory, this study examined the role of Bollywood diaspora films on the formation or renegotiation of identity among non-resident Indian women as manifested in their dress. We were specifically interested in the creation of a new hybrid Indian identity for young women of the diaspora, the women who are able to move seamlessly between their two worlds, and in looking at the role of Bollywood as it reconciles traditional Indian values with the progress of postcolonial India.