Major basketball competitions are characterized by complex and rapid attack and defense phases, mainly involving higher execution speed in performing technical procedures as well as individual and collective tactical actions. This research aims at presenting to basketball coaches the results we obtained by applying the PROFILE OF NONVERBAL SENSITIVITY (PONS) nonverbal communication test (N. AMBADY 1980). We consider that the optimization of this type of communication can improve game relations among players, as well as between athletes and coaches, in implementing game tactics and in achieving outstanding performance. (C) 2013 The Authors. Published by Elsevier Ltd.