The representation of minority ethnic communities is an acute issue in many countries in East and Southeast Asia. In Muslim-majority Indonesia, the rise of Jakarta's governor, Basuki Tjahaja Purnama, nicknamed Ahok, was a surprising phenomenon given his ethnic and religious minority status as a Christian of Chinese descent. Even more surprising was his initial success as a politician despite a controversial style of communication that appears to contrast with prevailing cultural norms. We argue that the reason for Ahok's unlikely rise to prominence lay in his ability to reshape the political narrative by shifting the focus of Indonesian-ness away from ethnic or religious identity to moral values based on transparency and integrity. Ethnicity and identity remain powerful forces in Indonesian politics, but we argue that Ahok has established a charismatic relationship with followers by positioning himself in opposition to some of the more pressing concerns in contemporary Indonesia.