Material forming industry urgently needs high-quality engineering and technical skill talents with practical operation ability and using all kinds of digital tools for the independent Die & Mould design and manufacture. The paper analyzes the material forming industry situation, development trend and current situation of Shanghai mould talents demand and training, the results showed that people possessing more than one post, fusing multidisciplinary knowledge, mastering multi-capacity, realizing the future development demand exceeds supply. All of these provide the support for the breakthrough cultivationin of the professional positioning and the talent cultivation aim determining.