The neoliberal direction of social policy under New Zealand's fifth National government (2008-) is demonstrated in its 2012 White Paper for Vulnerable Children. This document advocates increased monitoring and policing of welfare populations and the downgrading of child protection policy to a technical administrative system for managing risky' families. The White Paper's release came soon after the coroner's report into the deaths of the Kahui twins', which were treated by the media as a shocking case of child abuse, and exemplified the media's use of a fantasy of a savage' Maori welfare underclass in reporting cases of child abuse. Drawing on Isin's analysis of governing through neurosis', this article explores how these media and policy discourses reinforce normative patterns of neoliberal citizen subjectivity by offering compelling pathways out of anxiety that re-route citizens' anxiety over child abuse in support of neoliberal modes of citizen subjectivity.