This paper presents an approach to measure, characterize and simulate photometric performances of light transmission efficiency of an innovative transparent concrete panel for facades. The transparency was obtained by a texture of PMMA resin insertions in the fiber reinforced concrete panel. In the first part of the paper integrating sphere measurements were collected to derive spectral optical properties of the panel. The optical properties of a specimen were measured for incidence angles between normal and 60 degrees and the spectral results were reported. The data collected during the measures were used to: create and validate a simplified Radiance model of the panel and to optimize simulation parameters to estimate properly the total internal reflections effects thought the PMMA resin insertions. (C) 2012 The Authors. Published by Elsevier Ltd.