Objectives: To analyze the imagery of women on reconciling work and family life to explore the beliefs, opinions and related experiences of gender inequality. Methods: We applied a qualitative methodology of in-depth, semi-structured individual and group women in vocational training courses. We have also conducted interviews with experts on gender equality. Results: Women and experts interviewed manifest the presence of barriers to reconciling work and family both in the organizations, career advancement, and applicable legislation. Conclusions: There is an undercurrent in the collective imagination and individual beliefs of society that allows the maintenance of the values associated with the patriarchal organization, sexual division of labor and socializing unequal gender roles. It is required a transformation of work organization to improve the lives of People.