Our research tries to include the audience views on media violence, emphasizing the active role of audience vis-a-vis media messages, much like Audience Reception Research has done. Through the discourse analysis of eight focus groups on TV violence, our results show the structuring quality of the reality/fiction dimension for viewers' understanding of violence. Also highlighted is the important moral component of these discourses, that is, the moral gaze that characterizes an audience's orientation toward media violence, making some orientations to watch TV violence acceptable, while others are considered unacceptable and, in connection with the previous dimension, is developed around victim, real violence, or around hero, fictional violence.