E-government (E-Govt) services provide new opportunities to citizens by allowing them to use government services (paying electricity bill, e-filing, e-ticketing, get information about government policies & schemes etc.) anytime from anywhere irrespective of geographical location and releases citizens bound by government official hours. Experience plays an important role to change users' intention to adopt, that impacts their behavior and attitude too. The aim of this study was to investigate how citizens experience e-Gov services and how that experience influences their behavior. The study also investigates how users value e-Gov services. The study has used a qualitative approach involving 31 citizens of India, where e-Gov services are still at an early stage. The findings highlight the extent to which citizens are moving from traditional ways of using government services to using it electronically. The study also takes into account the effect of these technological innovations in government settings from a participant's perspective. The implications for researchers and practitioners are then discussed, with emphasis on government need to develop competent e-Gov services. (C) 2017 Elsevier Ltd. All rights reserved.