Not many people know that TCL has been manufacturing RCA LCD HDTVs for the past few years, but if you have owned, know someone who owns, or have seen an RCA HDTV, TCL manufactured it. Most people have two concerns when they consider this TV: 1.) It's an unknown brand and I've heard horror stories about no-name brands and 2.) the "you get what you pay for" principle and the price. I can tell you that your concerns will be calmed. TCL is partners with Samsung and as stated earlier is the manufacturer of RCA HDTVs. The panel on this model is manufactured by Samsung, and it shows. You can pit the picture quality up against a TV costing twice as much and still this TV would blow it away or be on par with it. It will require some tuning out of the box, but most HDTVs require that anyways. Now onto the price, it's cheap because TCL is trying to make an entrance into the US HDTV market. Trying to make a name for their own, TCL is trying to sell their products at a reasonable and attainable/affordable price to prove to on-the-fence consumers that they mean business. They are the #1 manufacturer of televisions in China and have been for quite some time, as well as other regions around China. In short, you won't be disappointed with this HDTV, sure it may be lacking some of the fine tuning features of higher-end/pricier models/brands, but it is more than adequate, it's phenomenal. Also, in case anyone was confused about the 120hz issue, the T.V. is 120hz, it has to be activated in the advanced picture settings submenu under "MEMC". Great feature.