Promotion for fragrances don't have to involve much to be suggestive and to stir the imagination. Forget bimbos rolling on the bed, blinged out couples coupling amourously and lots of skin display; forget long tirades extolling the virtues of precious ingredients and mellifluous emotion. A mere suggestion and a quote from a legendary celebrity saying they found a fragrance to have an influence in their lives is enough. Behold a photo shot by Peter Lindberg for Guerlain's classic masculine fragrance Habit Rouge, genre: (tres) masculin . [translation: Gender: (very) masculine].
Habit Rouge refers to the red riding jacket donned by gentlemen in equestrian days. Of course! And then you have Keith Richards, of Rolling Stones infamous celebrity, reminscing in his memoirs about choosing Guerlain's Habit Rouge as his signature scent [Mick Jagger prefers Chanel Cuir de Russie ]: "One minute no chick in the world. No f*cking way, and they're going la la la la la. And the next they're sniffing around. And you're going wow, when I changed from Old Spice to Habit Rouge , things definitely got better."  ~Keith Richards, 'Life' quote thanks to yum_yum/mua
Elena Vosnaki is executive editor of Fragrantica.gr, the leader in fragrance information in Greek, as well as a senior editor for the top english-speaking Fragrantica.com webzine.