If any company embodies the philosophy that "literally any publicity is good publicity", it's Wicked Campers. For years, the company has remained steadfast in its mission to paint vans with the kind of vile, and often violent, misogynistic "jokes" you would imagine most people would be embarrassed and ashamed to be seen driving around with. And they've done this despite waves of complaints, social media outrage, petitions and boycotts that most companies would have tried to PR their way out of a long time ago.

But it seems Wicked Campers may finally have had its last laugh, as states introduce bills specifically targeting the company, by making slogans that demean and degrade women and other groups an offence that could see vehicles bearing them deregistered.

Protesters outside Wicked Campers in Brisbane back in 2014. Photo: Wicked Pickets Facebook

On Tuesday, Queensland parliament passed legislation that will mean operators that refuse to remove inappropriate words or pictures within 14 days will have their vehicles deregistered. Deputy Premier Jackie Trad said the move "essentially put Wicked Campers on notice".

Although Ms Trad conceded the laws could only apply to vehicles registered in the state of Queensland, moves are now afoot in other states to get in line, ensuring that the company cannot simply register its vehicles in another state as a loophole.