The Hello Win Column Fund was established in July, 2005, in memory of Mark and Alice Holtz. Mark and Alice's daughter, Cindy Kuster, and her husband, Jeff Kuster, established the fund as a way to continue Mark and Alice's legacy and support other families impacted by cancer.


Mark Holtz, the long-time broadcaster for the Texas Rangers, passed away September 7, 1997, after a bone marrow transplant for the treatment of leukemia. Alice Holtz, Mark's wife for nearly 30 years, passed away August 11, 1999, after a long battle with endometrial cancer. The fund is named for Mark's signature call at the end of all Rangers wins.


Money raised in the Hello Win Column Fund is used to host cancer patients and their families at Texas Rangers baseball games. During the 2018 baseball season, 50 families will be hosted. Jeff and Cindy Kuster work with the American Cancer Society, the Leukemia and Lymphoma Society, Cancer Care Services of Ft. Worth, and the Dallas and Fort Worth Ronald McDonald Houses to identify families for each game.


Each hosted family parks in a reserved parking spot and sits in the "Hello Win Column" seats, located near the broadcast booth. They also receive vouchers for food, along with a Hello Win Column Fund t-shirt and Rangers souvenirs. The goal is to provide everything the family needs to enjoy themselves and spend time together away from their daily stresses.