Virgin Media launches Vivid, a new standard of ultrafast broadband and new 200Mbps speed

Virgin Media customers can choose to upgrade to speeds of 70Mb, Vivid 150Mb & Vivid 200Mbps

We're delighted to announce today a new standard in ultrafast connectivity with the launch of Vivid 200Mbps broadband speed. Vivid will be used to brand all ultrafast broadband speeds and services of 100Mbps and above from Virgin Media.

This week, we will start contacting our broadband customers to explain how you can opt-in to an upgrade from 1st October 2015. You don't need to take any further action right now.

This is the third time we've boosted broadband speeds in five years, quadrupling the fastest speeds available from 50Mbps in 2010 to Vivid 200Mbps in 2015.

With Vivid 200Mbps you can download an entire two hour HD movie in three minutes two seconds - and a music album in just three seconds.

Upgrading the nation to next generation of connectivity

We're rewarding our existing broadband customers by offering you the chance to upgrade from existing speeds of (up to) 50Mbps, 100Mbps and 152Mbps to more powerful speeds of 70Mbps, Vivid 150Mbps and Vivid 200Mbps.

By choosing to upgrade, even on our the lowest available package you'll will receive broadband speeds at the top end of the range available from providers operating on the BT network.

Thanks to our DOCSIS 3 technology, we will make available and deploy the superior speeds in record time, with 90% of customers being able to upgrade by the end of 2015.

We're investing heavily in our ultrafast network to meet consumer demand.

We have also embarked on a programme to connect four million more homes and businesses to ultrafast broadband speeds

More information - and how to upgrade will be available here from October 1st.