Posted 15 March 2016 - 12:39 PM

It make sense if you are a Callaway marketing director trying to take advantage of a consumer that doesnt know better.Imagine you are new to golf and see this club in costco. You got home and Google "x2hot Irons" and read the generally strong reviews. Sure the clubs look slightly different, but you dont really know any better, and what a deal.Now, if those clubs had a different name, say Xtreme for example, the only search results you get are for Costco Callaway Xtreme irons. New golfer knows its bargain product at bargain price.This is win win for Callaway. They know a more seasoned golfer isnt going to give this stuff a look no matter what they call it, so no harm done to that demographic, and if they can fool a few more people into thinking they are buying something better than they actually are then that is just gravy.

Edited by caloge, 15 March 2016 - 12:39 PM.