Title: Ways social media has changed our society | by Chomwa Shikati | What it Takes | Medium
Headings: Ways social media has changed our society
Ways social media has changed our society
I am not a huge fan of social media myself, partly because I prefer to live life in the real world, and partly because am naturally a private individual. And yet here I am, using social media to let you hear my opinion on social media.
Business impact
Well, even an individual with a very brilliant idea coupled with excellent marketing abilities can achieve great financial success on social media.
Social media has moved from a “nice to have” to a “must have” component or department of a company’s business strategy.
Social Impact
But just like most things, they are drawbacks and downsides to the excessive use and reliance of social media…
Conclusion

Content: What are some ways social media has changed the way we do things? Business impact
Businesses across the globe can now amplify their brand message to a wider audience than they could ever dream of doing before achieving success that they could only wish for. In the old days, mass media ruled. A company had to pony up thousands or even millions of dollars to be heard in most cases. Very large companies with deep pockets ruled the roost. Only those businesses could afford to have wider reach. And now? Well, even an individual with a very brilliant idea coupled with excellent marketing abilities can achieve great financial success on social media. Small companies are curving out a market for themselves amongst the 2. 4 billion people estimated to be connected on social media quite easily.