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Content: Identify existing policies that may relate
Chances are, your government social media policy will intersect with other existing policies. Your agency’s code of conduct may establish expectations for employee behavior both inside and outside of work. Your acceptable use policy may cover how employees can use technology at work and what information they can and cannot share about their work. These existing guidelines can be a useful starting point for your agency’s social media policy. Often, you can borrow language and guidelines from other policies to ensure consistency. Essential Areas of Government Social Media Policy
The days of restricting employee access to all social media platforms are long gone. In the past, social media was mainly used for personal communication. But now, there are many legitimate professional uses of social media. As the Center for Technology in Government points out in a detailed report about designing social media policy, the lines between personal and professional social media use are increasingly blurry. An effective government social media policy will seek to distinguish different types of social media use and create guidelines for each.