Title: COVID-19: Impact on Consumer Behavior Trends | Accenture
Headings: COVID-19: How consumer behavior will be changed
COVID-19: How consumer behavior will be changed
RESEARCH REPORT
In brief
New consumer behaviors will transform the industry's future
Getting to know the consumer in crisis
New buying behaviors in this new normal
The big value shift
New—and everlasting—shopping habits
The ever-increasing focus on health
A rise in conscious consumption
Growing love for local
COVID-19: Retail consumer habits shift long-term
The social impact
80%
88%
A new virtual workforce
46%
Staying connected with consumers
Respond
Reset
Renew
Contact us
Oliver Wright
​​Emma Blackburn
Stay in the Know with Our Newsletter
Stay in the Know with Our Newsletter

Content: Proportion of consumers that agree or significantly agree. New buying behaviors in this new normal
Why, what and how consumers buy is changing due to the COVID-19 outbreak. Consumer priorities have become centered on the most basic needs, sending demand for hygiene, cleaning and staples products soaring, while non-essential categories slump. The factors that influence brand decisions are also changing as a "buy local" trend accelerates. Digital commerce has also seen a boost as new consumers migrate online for grocery shopping – a rise that is likely to be sustained post-outbreak. In times like these, our need for the basic necessities of life takes precedence. It comes as no surprise that personal health is the top priority for the consumers we surveyed, followed by the health of friends and family. Food and medical security, financial security and personal safety were other leading priorities. The big value shift
learn more
New—and everlasting—shopping habits
The outbreak has pushed consumers out of their normal routines. Consumers are adapting new habits and behaviors that many anticipate will continue in the long term.