Title: Descriptive Research | Introduction to Psychology
Headings: 
Descriptive Research
What you’ll learn to do: describe the strengths and weaknesses of descriptive, experimental, and correlational research
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Learning Objectives
Descriptive Research
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Case Studies
Link to Learning
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Naturalistic Observation
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Surveys
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Think It Over
Archival Research
Longitudinal and Cross-Sectional Research
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Glossary

Content: Descriptive research is distinct from correlational research, in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior. It aims to determine if one variable directly impacts and causes another. Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not. Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.