Title: The Price Of Everything But The Value Of Nothing | KEXINO
Headings: The Price Of Everything, The Value Of Nothing.
The Price Of Everything, The Value Of Nothing.
Price is not the same as value
Price is what you pay. Value is what you get.
Commodity Pricing Wrongly Equates “Value” With “Price”
About the Author
Gee Ranasinha
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Content: Perhaps your differentiator is that you’re more honest and strive to deliver a better customer experience. Creating perceived value in a product, company, or service is about creating something bigger than whatever it is you’re selling. It’s about creating a brand. A narrative, position, or cause that customers can accept, appreciate, and (if you’re lucky) align themselves with. It’s not about “25% extra free.” About the Author
Gee Ranasinha
Gee Ranasinha is CEO and founder of KEXINO. He's been a marketer since the days of 56K modems, lectures on marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by sage.com (those wonderful people who make financial software). Originally from London, today Gee lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at kexino.com/gee-ranasinha. Follow him on Twitter at KEXINO, on Facebook at facebook.com/ranasinha, or on LinkedIn at linkedin.com/in/ranasinha.