Title: What's Wrong with Twitter - and How do You Fix it? | Social Media Today
Headings: What's Wrong with Twitter - and How do You Fix it?
What's Wrong with Twitter - and How do You Fix it?
Published Jan. 26, 2016
Problem One: Losing Control
Solution: Do What Third-Party Providers are Doing - But Better
Problem Two: Mess and Noise
Solution: Introduce Personalized Trending Topics and Follow Recommendations
Problem Three: Growing Pains

Content: And there's the question around slowing user growth, with the platform's audience expansion falling well short of analyst expectation and estimates. And while overall revenue has continued to rise, that, too, is now projected to be lower than anticipated moving forward. The pressure of such developments is obviously taking a toll - just this week, Twitter's announced that several prominent members of its executive team will be leaving the company, signaling yet another period of adjustment and re-alignment. So what does this all mean? Does this spell the end for Twitter as we know it? Do all these changes point to a takeover, as many have suggested? For what it may (or may not) be worth, here are my thoughts on where Twitter is at and what they could do to improve on some key fronts. Problem One: Losing Control
One of Twitter's key problems has been data control. While other social networks, like Facebook and LinkedIn, operate walled gardens where their user data and insights are restricted from public view, Twitter is, by design, the opposite - virtually everything posted to Twitter is available to anyone who wants it.