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Content: Here are some helpful tips for creating an effective government social media policy
Getting Started: Effective Policy Planning
Your government municipality may already have some form of social media policy in place. According to Pew, roughly half of all workplaces have rules about employees using social media at work. However, the social media landscape changes quickly. You need to make sure your agency’s policy is up to date and broad enough to adequately cover new forms of social media. Here are a few places to start with a government social media policy: Determine your goals and objectives
Before you start writing or revising your government social media policy, establish what you are trying to accomplish. Is the goal to correct or prevent employee misuse? Do you need to establish a strategy for official agency posts? Or develop more consistency in social media use across different departments?