Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: As such, decide what type of student you want to reach with your product or service before you begin marketing it. 2. Get online. College students are extremely media savvy. Their medium of choice, however, is definitely the internet. Modern-day college students grew up with the world wide web and spend hours at a time online studying, surfing the net and socializing with their friends. Smart marketers can not only to advertise to their young customers but interact with them, too. Create a well-designed website that appeals to the college demographic and link it to your social media profiles for maximum effect. 3. Turn campuses into ads.