Title: Heinz Tomato Ketchup - Wikipedia
Headings: Heinz Tomato Ketchup
Heinz Tomato Ketchup
Contents
History
Production
Varieties
Edchup
EZ Squirt colored ketchup
Saucy Sauce product line
Packaging
Glass bottles
Merchandising
Counterfeiting scheme
See also
References
Further reading
External links

Content: As ketchup has high viscosity and behaves as a pseudoplastic or thixotropic liquid, dispensing from glass bottles can be difficult. Tapping the glass bottle causes the ketchup to become thinner and easier to pour. Heinz suggests, on its website, that the best place to tap the bottle is on the "57" mark. The New York Times has also claimed that the tapping the "57" mark is the best way to cause Heinz ketchup to pour smoothly. Shaking the bottle or tapping in another place is also effective, however. The "57" mark arises from an advertising statement that Heinz made " 57 Varieties " of products. When Henry J. Heinz introduced the "57 Varieties" slogan, however, the company already made at least 60 products. The number is simply the combination of numbers Heinz and his wife considered " lucky ". The "upside-down" squeezable plastic bottle, consisting of an opaque red bottle with a wide white cap located at the bottom, was introduced as a food service product in 2002. It allows ketchup to be dispensed more easily than was possible with the glass bottle, and permits the use of more of the ketchup in the bottle, as the contents will settle on top of the dispensing valve.