Title: Nudge Marketing Examples: How to drive online purchase behavior
Headings: Nudge Marketing Examples: How to drive online purchase behavior
Nudge Marketing Examples: How to drive online purchase behavior
What is Nudge Marketing?
Nudge Theory
The influence of heuristics on nudges
How to get started with Nudge Marketing
1. Understand who you’re talking to
2. Analyze your product offering’s USPs
3. Draft and test copy variations on selected products
4. Iterate and analyze the data
Nudge Marketing Examples
1. Product Labels with Functional Benefits
2. Product Labels with Psychological Triggers
3. Smart Notifications with Social Proof
4. Visual Cueing in Exit Intent Overlay + Discount
5. Exit Intent Overlay with Autonomy
6. Anchoring on the Product Detail Page
7. Social Proof Boosting Reviews
8. Decoy Effect in Product Comparisons
9. Default Option for Shipping
10. Goal Gradient in the Checkout
Final notes

Content: Let me explain how you can get started. What is Nudge Marketing? Nudge marketing is the process of communicating marketing messages that encourage desired-behavior by appealing to the psychology of the individual. It is derived from Richard Thaler and Case Sunstein’s Nudging principle, which they describe in their book, Nudge, as: “A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid.” Put simply, nudging is the process of designing choices in ways that will appeal to the decision-maker, so the whole process of making the decision is easier. One way of doing this in retail would be pointing out specific product characteristics that appeal to the shopper. For example, let's say an electronics brand is promoting its smartwatch on their webshop. They might put a label on the product image that states “waterproof” to promote the functional aspects of the watch.