Title: 7 great examples of branded content | Creative Bloq
Headings: 7 great examples of branded content
7 great examples of branded content
01. Newspaper article: Netflix
02. Music video: Honda
03. Print magazine: Net-a-Porter
04. Viral video: Dove
05. Radio station: Pedigree
06. Short film: Procter & Gamble
07. Feature film: Lego
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Content: And with traditional publishers reluctant to launch new magazines, companies are fast stepping in to fill the vacuum. One of the most critically and commercially successful to date has been fashion retailer Net-a-Porter's magazine, Porter. By combining access to the website's audience data with global magazine market intelligence, the company has been able to target the magazine's content with laser accuracy, and achieve a circulation of around 180,000, outselling many traditional fashion magazines and even coming within spitting distance of Vogue. 66 brilliant print ads
As well as making money from the cover price, Net-a-Porter has put a lot of effort into making sure the bi-monthly title also drives retail sales. For example, readers are able to scan a print issue with the Net-a-Porter app, and immediately arrive at the relevant purchase page, making for a seamless shopping experience. Porter's sister title The Edit is even more transparent about its brochure-like ambitions, with buttons in the free digital magazine taking readers to 'shop the issue'. 04. Viral video: Dove
Dove's Real Beauty campaign stems from research suggesting that only four per cent of women would describe themselves as beautiful. This short video highlights this gap between perception and reality in brilliant fashion.