Title: Descriptive Research: Definition, Characteristics, Methods, Examples and Advantages | QuestionPro
Headings: Descriptive Research: Definition, Characteristics, Methods, Examples and Advantages
Descriptive Research: Definition, Characteristics, Methods, Examples and Advantages
What is descriptive research?
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Characteristics of descriptive research
Applications of descriptive research with examples
Descriptive research methods
Examples of descriptive research
Gather research insights
Advantages of descriptive research

Content: Case study method
Case studies involve in-depth research and study of individuals or groups. Case studies lead to a hypothesis and widen a further scope of studying a phenomenon. However, case studies should not be used to determine cause and effect as they can’t make accurate predictions because there could be a bias on the researcher’s part. The other reason why case studies are not a reliable way of conducting descriptive research is that there could be an atypical respondent in the survey. Describing them leads to weak generalizations and moving away from external validity. Survey research
In survey research, respondents answer through surveys or questionnaires or polls. They are a popular market research tool to collect feedback from respondents. A study to gather useful data should have the right survey questions. It should be a balanced mix of open-ended questions and close ended-questions. The survey method can be conducted online or offline, making it the go-to option for descriptive research where the sample size is enormous.