Title: 60+ Striking Advertising Statistics for 2021 | 99firms
Headings: Advertising Statistics
Advertising Statistics
Advertising Statistics (Editor's Choice)
Essential Advertising Facts and Statistics
1. Global advertising spending had a drop of 9.1% in 2020.
2. Global ad spending is forecast to rebound in 2021, with an increase of 7.6%.
3. The travel and tourism industries have seen the most significant proportional fall at 33.8% in ad spending.
4. Only 3 sectors will top their pre-pandemic levels of advertising spending in 2021.
5. Ad statistics point to 7 different markets for ad spending.
6. The US continues to be the largest advertising market worldwide.
Digital Advertising Trends
7. Online advertising statistics suggest the market will reach $982.82 billion by 2025.
8. Alphabet reported YouTube advertising revenues for the first time in 2019.
9. Online video demand remained a bright spot in 2020.
10. Digital ads accounted for 64.31% of the total 2020 ad spending.
11. Digital ad spend worldwide is estimated to grow from $332.8 billion in 2021 to $460.5 billion in 2024.
12. MAGNA reports that search remains the largest digital advertising channel.
13. Digital OOH ad spending is expected to show a CAGR of 7.9% in the period between 2021 and 2025.
14. Mobile is expected to outpace desktop ad spending in 2022, according to mobile advertising statistics.
15. 2020 brought Google Ads the first drop in advertising revenue.
16. The forecast for Google ad revenue seems bright in the post-pandemic period, with a 20.9% increase in 2021.
Social Media Advertising Statistics That Might Surprise You
17. Social media advertising projections for 2023 show a CAGR of 29.12%, reaching $221.01 billion.
18. US social network ad spending is forecast to reach $48.94 billion in 2021, according to social media advertising statistics.
19. Facebook's global ad revenue is set to reach $94.69 billion in 2021.
20. Advertising accounts for 86% of Twitter's overall revenue.
21. Virtually all of Snapchat's revenue is generated through advertising.
22. Snapchat’s revenue for Q1, Q2, and Q3 of 2020 totals over $1.5 billion.
23. Instagram advertising statistics reveal a staggering 2 million advertisers use it every month.
24. Instagram’s advertising revenue totaled $13.86 billion in 2020.
25. 277% more leads are generated on LinkedIn than on Facebook and Twitter.
Traditional Advertising Facts and Stats
26. Print advertising market volume projections for 2021 stand at $44.17 billion.
27. Global newspaper ad spend has been declining since 2007.
28. Even with online revenue, newspaper advertising CAGR is projected to decline 6.11% in the 2019-2024 period.
29. OOH advertising suffered close to a $10 billion drop in global spending in 2020.
30. The global TV advertising decline in CAGR in 2020 was 5%.
31. CTV ads spending in the US totaled $8.11 billion in 2020.
32. Worldwide radio ad spending will stay flat at approximately $30 billion in the following years.
33. Broadcast radio reaches over 244.5 million US consumers, more than any other content medium.
34. US podcast advertising revenue is expected to exceed $1 billion in 2021.
35. Word-of-mouth marketing accounts for at least 13% of all consumer sales.
36. 64% of marketing executives believe that word of mouth is the most effective form of marketing.
37. Word-of-mouth marketing can cause up to 200 times more sales in some niche areas.
38. Global direct mail advertising revenue increased in 2020 at CAGR 0.75%.
39. 58% of all mail in the US is marketing mail.
40. 79% of consumers respond immediately to direct mail.
41. Over 42% of direct mail receivers read or scan the mail they get.
42. An average success rate for promotional flyers is 1%-3%.
43. Door hangers have a success rate of 5%.
44. Vehicle wraps make 30,000 to 70,000 impressions daily.
45. Transit advertising is the cheapest form of advertising.
46. The custom t-shirt printing market size was valued at $3.64 billion in 2020.
Dazzling US Advertising Statistics
47. Consumers in the US are protected under the Truth of Advertising Act of 2014.
48. Amazon is the biggest advertiser in the US.
49.The US market's ad drop in 2020 was the first in over a decade.
50. The price for a 30-second ad during the Super Bowl was $5.6 million.
51. Worldwide, consumers spent 641,000 hours watching Super Bowl ads on YouTube in 2019.
52. Billboard advertising statistics show there were 9,600 digital billboards in the US in 2020.
Striking Advertising Statistics Worldwide
53. In 2020, the sharpest drops in ad spending were recorded in the Middle East and North Africa.
54. UK ad revenue dropped 4.4% in 2020.
55. Canada's growth in online ad spending outpaced the US.
56. Advertising budgets in Australia were down by 8.3% in 2020.
57. The APAC ad market is forecasted to rebound by 11% in 2021.
58. TV advertising is still the most popular segment in India, with just under 40% of the total ad market share.
Thought-Provoking Advertising Statistics
59. The average person is estimated to encounter 6,000-10,000 ads every day.
60. Alcoholic beverage companies in the US spent $13.2 million in 2015 lobbying state legislatures.
61. In June 2020, 61.3% of Americans reported heavier consummation of alcohol since the coronavirus pandemic emerged.
62. 70% of Gen-Zers consider binge drinking a hazardous activity; 41% associate alcohol with vulnerability, anxiety, and abuse.
63. Eating disorders are the second deadliest mental disease, right after an opioid overdose.
64. Digital ad spending in the US for the healthcare and pharma industry will exceed $11 billion in 2021.
65. Pfizer’s digital advertising increased 532% for the first 6 months of 2020.
66. False advertising is recognized as the most dangerous in the pharmaceutical industry.
67. Before the pandemic, food, beverage, and restaurants in the US were spending close to $14 billion on annual advertising.
FAQ
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Sources

Content: The election campaign may be over, but variable industries previously on pause due to the pandemic will level up the playing field. (eMarketer)
19. Facebook's global ad revenue is set to reach $94.69 billion in 2021. Social network advertising is an increasingly popular method, and Facebook’s revenue in 2018 was $55.01 billion, with social media marketing companies cashing in on better customer engagement levels. Facebook advertising statistics show the forecasted increase in only 3 years is a staggering 42%, the total being $94.69 billion. In 2020, Facebook ads accounted for 12.9% of all ad spending on a global level. (Statista, CNBC)
20. Advertising accounts for 86% of Twitter's overall revenue. The data as of Q3 2020 shows out of Twitter’s total revenue for 2020, 86% or $808.4 million came from advertising. The company states most of its advertising revenue can be categorized