Title: Best Frequency Strategies: How Often to Post on Social Media
Headings: The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More
The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn And More
Strike the balance between informative and annoying
I’ve started tweeting content from Buffer, ranging from 3x per day to 7x per day. How often do you all share content? I am looking to balance being informative and being annoying 🙂
How frequently Buffer shares to social media
The optimal frequency for posting on social media
To ‘know’ the BEST is an impossibility. You can only predict and measure.
How often to post to Facebook
Its 2011 study found that the sweet spot is five to 10 posts per week.
When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. The drop-off continues as more posts are made in the day.
How often to post to Twitter
In both cases, three tweets was the magic number for optimal posting.
So if you want to wring the most value out of every tweet you send, tweet about five times each day.
How often to post on LinkedIn and Google+
Publish Flawlessly. Analyze Effortlessly. Engage Authentically.
Something to consider: The incredibly short life cycle of a tweet
Presumably, the longer a tweet sits at the top of your page, the longer its life. The more you tweet, the shorter the lifespan of each individual tweet.
Facebook’s life cycle is much longer, relatively speaking
Facebook posts reach their half-life at the 90-minute mark, nearly four times longer than Twitter.
Schedule your posts when your audience is online
The late-night infomercial effect
Takeaways
Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off.
Post to Facebook five to 10 times per week.
Post to LinkedIn once per day. (20 times per month)
How frequently do you post to social media? Have you found that there’s a point of diminishing returns? I’d love to hear what you think, if you don’t mind giving away some secrets. 🙂
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Content: Something to consider: The incredibly short life cycle of a tweet
It takes 18 minutes for a tweet to be over the hill. Moz’s Peter Bray ran the numbers and found the 18-minute mark to be the time it takes for half of a tweet’s retweets to occur. In other words, once a tweet has been live for 18 minutes, it has reached the peak of its engagement. Leftover engagement might follow, but its glory days are done. The life cycle of a tweet is shorter than most every other post on social media (Pinterest may enjoy the longest life, for what it’s worth). Expectations on Twitter reflect this aura of immediacy, too. Convince and Convert found that 42 percent of customers expect a support request to be answered on Twitter within 60 minutes. If you’re looking for a fountain of youth for your tweets, you might find solace in this: Presumably, the longer a