Title: How TikTok Is Addictive. Psychological Impacts of TikTok’s… | by - | DataSeries | Medium
Headings: How TikTok Is Addictive
How TikTok Is Addictive
Psychological Impacts of TikTok’s Content Recommendation System
TikTok is Unique
The Audience
How TikTok Affects Us
What TikTok Does Well
The Attention Economy
Conclusion
50 TikTok Stats That Will Blow Your Mind [July 2020]
TikTok is now a tale of two apps. Most of TikTok's Western audience originally belonged to Musical.ly. Its Eastern…

Content: What sort of content can be addictive? Content containing information, and especially it is short and captivating. TikTok has a lot of information. Having access to relevant information can improve decision making. This is why new and relevant information are rewards for our brain. Rewards are treated in the mid brain with a dopamine response just as an intake of foods high in sugar, fat and salt is. This is both true for the consumption, but also for the anticipation of such a reward. Interestingly, TikTok’s information is presented in a 15 second form. This means that although the users do get well-recommended stimulating information, I am hard-pressed to believe that meaningful content can be adequately displayed in such a short amount of time. Twitter has been scrutinized for its character limit for a very similar reason.