Title: Media's Influence on the Public's Political Attitudes - Video & Lesson Transcript | Study.com
Headings: Media's Influence on the Public's Political Attitudes
Media's Influence on the Public's Political Attitudes
Lesson Transcript
Political Attitudes
The Media's Role
Newer Forms of Media
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Media's Influence on the Public's Political Attitudes
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Media's Influence on the Public's Political Attitudes
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Content: Political attitude describes the way you think or feel about our government and related social and economic issues. A political decision is any choice dealing with government affairs, structure or politics. We make our political decisions based on our political attitudes. The media plays an important role in shaping our political attitudes. Television brought candidates and issues closer to the voters, and the voters began placing a higher value on the personality and character of candidates and officials. More recently, new media provides cheaper and easier ways to influence people's political attitudes. New media includes Internet- and digital-based forms of mass communication, including social media, and shapes political attitudes through: Immediate connection
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Learning Outcomes
After this lesson, you should have the ability to: Explain the relationship between political attitude and political decision
Identify the impact that increased television viewing had on political attitudes
Define new media and describe its role in shaping political attitudes
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