Title: How Does Social Media Impact Consumer Buying Behavior? – Connext Digital
Headings: Blog
Blog
How Does Social Media Impact Consumer Buying Behavior?
The Consumer Buying Behavior
Need Recognition
Search for Product Information
Product Evaluation
Purchase Decision
Purchase
Post-purchase Use and Evaluation
Social Media Factors That Influence Consumer Buying Behavior
Reviews from influencers
Reviews from social media connections
Brand’s social media presence
Social media advertising
“Trending” and “Popular” algorithms
Use Social Media to Your Brand’s Advantage
Rob FitzGerald

Content: Consumer buying behavior is the study of how individuals and organizations select and use products and services. This primarily focuses on psychology, motivations, and behaviors, such as how people choose between brands, how they research and shop, and how marketing campaigns can be improved so brands can effectively influence them. Three factors can influence consumer buying behavior: personal, psychological, and social. Personal factors deal with an individual’s interests and opinions, which are affected by their demographics. Psychological factors are based on their perceptions and attitudes, including their ability to comprehend information and how they see their needs. Finally, social factors are made up of one’s peer groups, socioeconomic classes, and even social media influence. While each person has their own considerations for making purchases, everyone goes through what is known as the buying process. This process is constant, with consumers sitting at a particular stage at any given time. Need Recognition
This stage is where the consumers realize that they need something and that making a purchase will address the need.