Title: Enterprise Reporting and News Stories
Headings: Enterprise Reporting
Enterprise Reporting
Developing Stories That Go Beyond Press Releases
What Is Enterprise Reporting?
Finding Ideas for Enterprise Stories
Observation
Ch-Ch-Ch-Changes, and Trends
Why Ask Why?
Investigation
Example: A Story About Underage Drinking

Content: Example: A Story About Underage Drinking
Let's take one more example, this one involving a trend. Let's say you're the police reporter in your hometown. Every day you're in police headquarters, checking the arrest log. Over a period of several months, you notice a spike in arrests for underage drinking among students from the local high school. You interview the cops to see if beefed-up enforcement is responsible for the increase. They say no. So you interview the principal of the high school as well as teachers and counselors. You also talk to students and parents and discover that, for a variety of reasons, underage drinking is increasing. So you write a story about the problems of underage drinking and how it's on the rise in your hometown.