Title: Attitude change - Wikipedia
Headings: Attitude change
Attitude change
Contents
Bases
Compliance
Identification
Internalization
Emotion-based
Dual models: depth of processing
Heuristic-systematic model of information processing
Systematic processing
Heuristic processing
Elaboration likelihood model
Cognitive dissonance theory
Sorts of studies
Belief rationalization
Comparative processing
See also
References

Content: Attitude change - Wikipedia
Attitude change
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Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined. Contents
1 Bases
1.1 Compliance
1.2 Identification
1.3 Internalization
2 Emotion-based
3 Dual models: depth of processing
3.1 Heuristic-systematic model of information processing
3.1.1 Systematic processing
3.1.2 Heuristic processing
3.2 Elaboration likelihood model
4 Cognitive dissonance theory
5 Sorts of studies
5.1 Belief rationalization
5.2 Comparative processing
6 See also
7 References
Bases
There are three bases for attitude change: compliance, identification, and internalization. These three processes represent the different levels of attitude change. Compliance
One of the pairs of cards used in the experiment.