Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Marketing to college students is cost-effective because they respond more favorably to grassroots messaging than to flashy ads. 1. Profile your student targets. The needs and buying habits of a student at a four-year university, for instance, will differ considerably from those of a student at a two-year college. Similarly, reaching students that live on campus requires different strategies than one might use to reach students who live off-campus. As such, decide what type of student you want to reach with your product or service before you begin marketing it. 2. Get online. College students are extremely media savvy. Their medium of choice, however, is definitely the internet.