Title: Who Are Cadbury's Main Competitors?
Headings: Who Are Cadbury's Main Competitors?
Who Are Cadbury's Main Competitors?
Key Takeaways
1. Mars/Wrigley’s
2. Hershey's
3. Nestle

Content: Mars/Wrigley’s
Mars is a recognizable name, but as a private company, it hasn't been one investors can get behind. In 2018, Mars had a market share of 30% in the United States for the chocolate market. Some of its best-known brands are M&M's, Snickers, Starburst, Twix and Skittles. 3 ﻿
Mars was the sixth-largest private company in America in 2019, with sales of $37 billion. 4 ﻿ The company competes in six segments: chocolate, pet care, food, Wrigley’s (gum), drinks and symbioscience. Along with competing against Mars for the chocolate market share, Cadbury now competes against the giant for share in the global gum market thanks to Mars' acquisition of Wrigley's in 2008. Mars' $23 billion acquisition gave it control of brands such as Extra, Orbit and Eclipse, which helped produce sales of $5.4 billion prior to the sale. 5 ﻿ 6 ﻿ Cadbury has gum brands that include Dentyne, Stride and Trident. 7 ﻿ Both companies have strong market share in a gum market that has seen sales decline.