Title: Customer - definition and meaning - Market Business News
Headings: Customer – definition and meaning
Customer – definition and meaning
Customer-centric businesses
Customer and consumer
Customer categories
B2C
B2B
C2B
C2C
Customer idioms
Slippery Customer
A Tough Customer
An Ugly Customer
An Awkward Customer
Cool Customer
Your target customer
Five C’s of Marketing

Content: Your target customer
Advertisers try to target their messages to people who will be interested in the contents of the advert. In other words, they aim them at those who will likely want or need that product or service. To try to identify their target market, advertisers study several demographic features, such as people’s gender, age, and income. They may also try to find out what their zip codes and academic qualifications are. If advertisers are willing to pay for the data, they may also obtain lists of people. In other words, specialized lists, according to people’s buying behaviors, hobbies, marital status, etc. The more precisely you can define your target customer, the better and more effectively your advertising vehicles will perform. In other words, you will reach more of the right type of people for less expenditure. If, for example, you are promoting a taxi company in New York suburb, advertising in a national newspaper would be silly. You would reach your target customers more effectively by advertising in local media, and shop windows.