Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Marketing to College Students - business.com
Marketing to College Students
business.com editorial staff
business.com Member
Updated Jun 10, 2020
Find future customers when you get schooled on student trends and targets. Even though they may not make a lot of money, college students spend a ton of it. And they don't just spend it on Ramen noodles. Instead, modern-day scholars are buying everything from electronics and entertainment to apparel and spring break vacations. Students are teaching enterprising marketers some valuable lessons about their future customers. Among them are several reasons why they are worth a slice of your offline and online marketing budget: College students are educated, brand-loyal consumers. The college market is geographically stable. More than 15 million U.S. college students spend more than $200 billion annually. Consisting almost exclusively of 18- to 24-year-olds, the college demographic is remarkably age stable.