Title: How to Respond When a Client Says: "You're too expensive!" - Mui Tsun
Headings: How to Respond When a Client Says: "You're too expensive!"
How to Respond When a Client Says: "You're too expensive!"
Let's start with how you shouldn't respond...
Don't automatically assume you've lost this client.
Don't panic
Don't defend yourself
Don't take it personally
Tips on how you can respond
1. Start a conversation
2. Acknowledge that you're expensive
3. Focus on the return on investment (ROI)
4. Ask yourself: "Is this my ideal client?"
5. When a client genuinely can't afford you
Important things to remember about pricing
Pricing is subjective
Beware of projecting your perception of price onto your customers
Why People Don't Buy
What reduces the perceived value of a product or service?
Tips for creating incentives to encourage your prospect to buy
Fine-tuning your sales calls and pitches
Find out the facts first.
Analyse their needs.
Present the product to them.
Confirm that what you're presenting is what they want.
The close.
Help your potential clients dig deeper

Content: Research suggests that 'the price is too high' is the least common reason why people don't buy. What reduces the perceived value of a product or service? Your product or service will lose perceived value if the customer : Doesn't feel as though you're taking them or their needs seriously. Cannot see the value in your product or service. Believes the risk of purchase is too high for them. Doesn't understand something about your product or service. Lacks the desire for your product or service. Is not ready to buy now. Feels as though they are getting too little attention.