Title: Click and Mortar - Learn About Omnichannel eCommerce Strategies
Headings: Click and Mortar
Click and Mortar
What is Click and Mortar?
From Bricks to Clicks
From Clicks to Bricks
Modeling an eCommerce Business
Advantages of Click and Mortar (Omnichannel) Business Model
Lower costs
Access to a wider market
Improve customer trust
Value-added services
Challenges of Click and Mortar (Omnichannel) Businesses

Content: From Bricks to Clicks
With the growth of the e-commerce industry, most brick and mortar businesses are setting up an online store where customers can browse and order products. Customers can have the products shipped to their home or to a specific pickup location near their workplace or home. Alternatively, retailers can provide an in-store Wi-Fi to allow customers to view offers while they shop at physical stores. The retailer can then use the customer data to make recommendations and provide discounts on specific products, depending on the customer’s purchase history. Retailers who sell high-end products such as designer clothing, perfumes, jewelry, and electronic products also prefer the click and mortar business model as an omnichannel way of reaching their customers. People who buy these products sometimes want to physically feel the products before they purchase them. For example, a customer who wants a designer suit wants to know the type of fabric and size before making a buying decision. If customers do not want to wait for shipping, they can buy the item at the physical shop or order it online and get the product delivered to a physical drop location near their home or place of work. From Clicks to Bricks
While traditional businesses are integrating online stores into their model, some online-only retailers are setting up physical stores to enhance their customer experience. The main reason for integrating offline operations into their model is to provide the customers with an opportunity to see, touch, and test the products before buying.