Title: Content theory - Wikipedia
Headings: Content theory
Content theory
Contents
McGregor's Theory X and Theory Y
ERG theory
Herzberg's Motivation-Hygiene theory (Two-factor theory)
Need theory
Maslow's hierarchy of needs
Sex, Hedonism, and Evolution
Self-determination theory
"16 basic desires" theory
Natural theories
Self-management through teamwork
Wage incentives
Autonomy: increased motivation for autonomous tasks
Rational motivations
Incentive theories: intrinsic and extrinsic motivation
Intrinsic motivation
Extrinsic motivation
Flow theory
Behaviorist theories
Classical and operant conditioning
Incentive motivation
Motivating operations
Motivation and psychotherapy
Socio-cultural theory
Push and pull
Push
Pull
Self-control
Drives
Drive-reduction theory
Cognitive dissonance theory
Temporal motivation theory
Achievement motivation
Cognitive theories
Goal-setting theory
Expectancy theory
Procrastination
Models of behavior change
Thematic apperception test
Attribution theory
Approach versus avoidance
Conditioned taste aversion.
Unconscious Motivation
Priming
Conscious Motivation
Mental Fatigue
Learned Industriousness
Reversal Theory
Sources
Notes
References

Content: Content theories of motivation often describe a system of needs that motivate peoples' actions. While process theories of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation attempt to define what those motives or needs are. Content theory includes the work of David McClelland, Abraham Maslow and other psychologists. Contents
1 McGregor's Theory X and Theory Y
2 ERG theory
3 Herzberg's Motivation-Hygiene theory (Two-factor theory)
4 Need theory
5 Maslow's hierarchy of needs
6 Sex, Hedonism, and Evolution
7 Self-determination theory
8 "16 basic desires" theory
9 Natural theories
9.1 Self-management through teamwork
9.2 Wage incentives
9.3 Autonomy: increased motivation for autonomous tasks
10 Rational motivations
11 Incentive theories: intrinsic and extrinsic motivation
11.1 Intrinsic motivation
11.2 Extrinsic motivation
12 Flow theory
13 Behaviorist theories
13.1 Classical and operant conditioning
13.1.1 Incentive motivation
13.2 Motivating operations
13.3 Motivation and psychotherapy
14 Socio-cultural theory
15 Push and pull
15.1 Push
15.2 Pull
16 Self-control
17 Drives
18 Drive-reduction theory
19 Cognitive dissonance theory
20 Temporal motivation theory
21 Achievement motivation
22 Cognitive theories
22.1 Goal-setting theory
22.2 Expectancy theory
23 Procrastination
24 Models of behavior change
25 Thematic apperception test
26 Attribution theory
27 Approach versus avoidance
28 Unconscious Motivation
28.1 Priming
28.2 Conscious Motivation
29 Mental Fatigue
30 Learned Industriousness
31 Reversal Theory
32 Sources
33 Notes
34 References
McGregor's Theory X and Theory Y
Douglas McGregor proposed two different motivational theories. Managers tend to believe one or the other and treat their employees accordingly. Theory X states that employees dislike and try to avoid work, so they must be coerced into doing it. Most workers do not want responsibilities, lack ambition, and value job security more than anything else. McGregor personally held that the more optimistic theory, Y, was more valid.