Title: The 10 Best Marketing Strategies to Reach College Students | WordStream
Headings: The 10 Best Marketing Strategies to Reach College Students
The 10 Best Marketing Strategies to Reach College Students
Why market to college students?
10 effective ways to market to college students
1. Leverage trials and samples
2. Offer targeted discounts
3. Write clever copy
4. Mind your social accounts
5. Try out traditional tactics
6. Host a giveaway, raffle, or competition
7. Engage student ambassadors
8. Consider social causes
9. Look for college media sources
10. Influence their parents
Mary Lister

Content: If you’re not completely convinced that college students are a valuable market, here are some stats before we dive in…
Why market to college students? College students are a huge demographic in the US, consisting mostly of 18 to 24-year-olds. These young adults have spending power: the 15M group spends more than $200B annually. Not only are they age-stable, but they also are geographically stagnant for 4-5 years. That means you have a lot of time to develop branding and marketing specific to this group to see what will really stick. While this is most likely already living in the back of your mind, Gen Z is the tech-native generation. They are constantly online (especially during quarantine), consuming content, shopping, and engaging with peers. And they’re cleverer than previous generations when it comes to advertising: almost 70% of Gen Zers use ad blockers.