Title: Chiquita Banana Supply Chain
Headings: 
Chiquita Banana Supply Chain
Map of the general supply chain of Chiquita Banana
Overview of Supply Chain
Chiquita Displaces Locations
The Good and Bad of Chiquita
Governance
Chiquita and the WTO
Labor
Labor Conditions and "Race to Bottom"
Attempts at Improvement
Environment
More Environmental Impacts
Discourse, Images, and Brand Identity
Discourse, Images, and Brand Identity (cont.)
Discourse, Images, Brand Identity (cont.)

Content: Chiquita, who technically owned the land, deemed the soil infertile and wanted to sell it, but peasants who had worked and lived there for generations refused to leave. Villagers inquired about trying to buy land, but Chiquita disputed whether this happened. In February 1996, army troops, police, and Chiquita work crews raided the settlement, evicted 123 families, destroyed crops, and proceeded to burn down homes and even three churches as well. Human Rights Groups and even the Roman Catholic Church denounced the raid as a blatant violation of human rights, but Chiquita officials claimed the action was legal and justified. Oswaldo Martinez, the news director of a Honduran radio station, said the raid was “a way of saying that they are still a state within a state, and the Honduras, unfortunately, is still a banana republic.” Facebook Twitter Share
Chiquita and the WTO
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Chiquita and the WTO vs. the EU
Beginning in the mid 1990s, the US and several Central American Countries began challenging tariffs, called banana regimes, that the EU imposed on banana imports that were not from the Caribbean, Africa, or the Pacific, all former colonial areas of Europe. It was obvious however, that these tariffs did not hurt the US’s economy, but the US became involved at the request of Chiquita after Chiquita challenged the tariffs in 1994, claiming they reduced Chiquita’s share of the European market by over 50%. A study showed that the CEO of Chiquita and other executives were some of the largest campaign contributors to both the Republican and Democratic Parties in the 1993-1994 election cycle. This is often cited as the reason why the US would become involved in a lengthy trade dispute for a company whose majority workforce and facilities were outside the US. “Only one U.S. company, Chiquita, cared enough about the EU subsidies to seek U.S. government intervention, and it had most of its operations and employees outside the United States.