Title: Six reasons why people will keep shopping in physical stores | by Count3r | Tablet Assisted Sales Mania | Medium
Headings: Six reasons why people will keep shopping in physical stores
Six reasons why people will keep shopping in physical stores
1. Because physical shopping is more accessible
2. To be able to use all senses to experience products
3. When talking to a person is better
4. Because shopping is an exciting experience
5. When time is of the essence
6. For the trusted service after the purchase

Content: Shopping involves both the left and right side of the brain. People want both a rational and an emotional confirmation that this product suits them best. They want to know how steering this new car feels, or how that perfume smells, how this couch sits, or that blazer fits. Some information can simply not be obtained online. Shopping is a multi-sensory experience. A study by A.T. Kearney shows that consumers have a near unanimous preference for trying and testing products in a physical store. People are able to make more accurate judgements about products in a physical store. 3. When talking to a person is better
People are social animals and crave for the human interaction. Although computers can often provide them with what they are looking for, many consumers still like to talk to a real person for the subtle nuances of a face-to-face conversation.