Title: Beliefs,values and attitudes
Headings: Beliefs,values and attitudes
Beliefs,values and attitudes
Beliefs,values and attitudes

Content: Explicit attitudes are conscious beliefs that can guide decisions and behaviour. Implicit attitudes are unconscious beliefs that can still influence decisions and behaviour. 5. How Do Attitudes Form? Attitudes form directly as a result of experiences. They may emerge due to direct personal experience, or they may result from observation. Social roles and social norms can have a strong influence on attitudes. Social roles relate to how people are expected to behave in a particular role or context. Social norms involve society's rules for what behaviours are considered appropriate. 6.