Title: Ways to Increase Product Demand | Small Business - Chron.com
Headings: Ways to Increase Product Demand
Ways to Increase Product Demand
Enhancements
Promotions
In-Store Demonstrations
Price Reductions
References

Content: For retail businesses, this often means taking research from focus groups or customer surveys to manufacturers and asking for particular design features and benefits. Over time, iterations of existing products will have greater demand if you enhance them in ways that customers want. Promotions
The common business function used for the purpose of driving company or product demand is promotions. This is the marketing component where you pay for advertising, use media opportunities with public relations and engage in personal selling activities with prospects and customers. Emphasizing the merits of your product over competing alternatives and explaining its value proposition is key. You can also leverage existing customer relationships with cross-selling to promote a particular product to a loyal customer. In-Store Demonstrations
A common technique that has become increasingly used in retail businesses is in-store product demonstrations. Food samples have been a mainstay in supermarkets. Electronics retailers offer a number of display products for customers to try when they enter the store. This increases buyer interest and allows a customer to experience a product before purchase.