Title: Holistic Marketing – Meaning, Concepts, and Importance | Cleverism
Headings: Holistic Marketing – Meaning, Concepts, and Importance
Holistic Marketing – Meaning, Concepts, and Importance
WHAT EXACTLY IS HOLISTIC MARKETING?
COMPONENTS OF HOLISTIC MARKETING
Relationship Marketing
Integrated Marketing
Internal Marketing
Socially Responsible Marketing
Performance marketing
IMPORTANCE OF THE HOLISTIC MARKETING APPROACH
Brand Building
Consistency
Efficiency
Effectiveness
THE HOLISTIC MARKETING FRAMEWORK
Value Exploration
Value Creation
Value Delivery
WRAPPING UP
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Content: Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution .” The holistic approach to marketing is based on the premise that the whole is greater than the sum of its parts. For instance, in an automobile, there are several different parts. The engine, the wheels, the brakes, the exhaust system, the electrical system, the steering wheel, you name it. In order for the automobile to function as it should, not only should each of these parts be working, but they should all be able to work in concert with each other. The car won’t work very well if the steering wheel works independent from the wheels or any other part. Holistic marketing uses a similar approach, such that all aspects of the business work together as an interconnected entity with a common goal. With the holistic approach, marketing is a shared activity that involves everyone related to the business. Ordinarily, a business is comprised of various departments, such as finance, sales, marketing, HR, R&D, procurement, and so on. Under the traditional marketing approach, the function of each of these departments was siloed from the rest of the organization.