Title: Physical Surroundings in Consumer Behaviour Tutorial 26 May 2021 - Learn Physical Surroundings in Consumer Behaviour Tutorial (10566) | Wisdom Jobs India
Headings: Physical Surroundings - Consumer Behaviour
Physical Surroundings - Consumer Behaviour
Physical Surroundings Marketing Definition
Consumer Behaviour Tutorial

Content: Antecedent conditions
There are other factors that also play an important part on purchases. These are the availability of resources (money) for buying the product of your choice. Other factors like the mood, the attitude, or the bent of mind for purchasing a product. If the purchases are made for a future period of time, they can wait or can be made at any convenient time. If the purchases are urgent, and you have used up your product and need to replenish the same soon, then the purchases are finalized quicker. The availability of the product is another factor for purchase. If one visits a few stores and does not find the product or the brand of his choice, he may develop a negative attitude towards the store or even towards the products. When the buyer is in the mood, he is more likely to purchase goods, than otherwise. Therefore, marketers try to create a positive mood, by advertising appeals to get a positive response from the buyer. A proper marketing strategy is to designed to get a positive response from the customers.