Title: Difference Between Micro (Internal) Environment and Macro (External) Environment – Difference Wiki
Headings: Difference Between Micro (Internal) Environment and Macro (External) Environment
Difference Between Micro (Internal) Environment and Macro (External) Environment
Main Difference
Comparison Chart
What is Micro (Internal) Environment?
What is Macro (External) Environment?
Micro (Internal) Environment vs. Macro (External) Environment
Harlon Moss

Content: As we know that macro means large, in this type of business environment the factors and elements are studied on a global scale or larger scale, which doesn’t affect the specific business but all the businesses. In a more compact way, we can say that in this case, it can happen that one business entity might have a positive effect and the other might suffer. The macro environment is also called the external environment as it doesn’t surround the business entities. Population & Demographic, Economic, Socio-Cultural, Technological, Legal & Political and Environmental are the elements of this business environment, and the study of the environment on this basis is called the PESTLE Analysis. The outcomes or influences of this environment are uncontrollable as they are on the larger scale. Micro (Internal) Environment vs. Macro (External) Environment
The microenvironment refers to the business environment that is quite specific as it is direct contact with the particular business. On the other hand, as we know that macro means large, the macro environment refers to the business environment on a larger scale, which has no direct contact or direct influence on the specific business. The microenvironment has a direct effect on the particular business entity, whereas the macro environment has an indirect effect on every of the business entity. The microenvironment is also known as the internal environment while the macro environment is known as the external environment. Microenvironment comprises of the elements like competitors, suppliers, organization itself, market, intermediaries.