Title: Why Credit Card Companies Target College Students
Headings: Why Credit Card Companies Target College Students
Why Credit Card Companies Target College Students
Credit Card Companies Love College Students
The Marketing Tactics of Credit Card Companies
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Federal Law and Credit Cards for College Students
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Content: Why Credit Card Companies Target College Students
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Should You Get a Card in College? Why Companies Target Students
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Why Credit Card Companies Target College Students
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LaToya Irby is an expert on credit cards, credit scores and monitoring, budgeting, and banking products and services. She holds a degree in business from the University of Alabama. Read The Balance's editorial policies
LaToya Irby
Updated March 20, 2021
A 2019 Sallie Mae survey found that approximately 30% of college students with more than $1,000 in credit card debt owed more than they did the previous month. About 6% of the students surveyed had more than $5,000 in credit card debt. 1 When you’re just graduating college, getting your first real job, and trying to make it on your own, credit card debt is the last thing you need to worry about. You’ll have rent and utilities to pay, possibly a car loan, and student loans if you used them. That’s more than enough for a 20-something person, just out of college, to think about each month. Credit Card Companies Love College Students
College students are a credit card company’s prime prospect. ( If you haven’t seen the documentary Maxed Out, watch it before you step foot on campus.)