Title: Stereotyping and the Media - iResearchNet
Headings: Stereotyping and the Media
Stereotyping and the Media
Function Of Social Stereotypes
Examples Of Negative Stereotyping
Effects And Challenges
References:

Content: and Australian films that frequently describe ethnic minorities using negative racial epithets like “wog” and “chocko” that distinguish people with darker skin from lighter-skinned members of the ethnic majority (Speed 2005). In American media, many of the most blatant examples of racial-ethnic stereotypes are associated with black people. In the early years of American television blacks were routinely characterized as lazy, untrustworthy, and unintelligent, relegated to largely demeaning roles designed to entertain white audiences. and shown living primarily in ghettos and slums (Mastro & Greenberg 2001). Even today, Crowdus and Georgakas (2002, 9) argue that sitcoms like those appearing on the WB and UPN networks are often “borderline minstrel shows” that conjure up negative stereotypes of blacks “still acting as buffoons and coons”. Television news portrayals of blacks are far more negative, over-representing black perpetrators, under-representing black victims, and over-representing white victims (Dixon & Linz 2000). News stories make associations between blacks and negative issues such as violent crime, drugs, poverty, and welfare by situating these stories alongside noticeable images of blacks (Martindale 1996; Entman & Rojecki 2000). These news stories send powerful messages to audiences that most blacks are violent, criminal, drug-addicted, and on welfare, “and because these images come from the news media, which claim to represent reality and to provide unbiased information about society, Anglos tend to believe the images are true” (Martindale 1996, 21–22). Effects And Challenges
Stereotypes in the media can impact audience opinion.