Title: How to Get a Story on the Local News (the Right Way)
Headings: How to Get a Story on the Local News (the Right Way)
How to Get a Story on the Local News (the Right Way)
1. Write Your Press Release
2. Find Local Media Outlets
3. Find the Right Media Contacts
4. Craft Your Email Query (aka Pitch)
5. Send Your Pitch Email & Follow Up
6. Respond to Journalists
7. Cultivate a Relationship With Journalists
Bottom Line
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Content: Send Your Pitch Email & Follow Up
Now it’s time to send your email. Be sure to pitch your release early enough to ensure journalists have time to process it and either air or publish it. Then, follow up to ensure your email doesn’t get buried. Take this follow-up as an opportunity to ensure journalists have all they need to run the story. Here are the general timelines on when to pitch your press release by outlet type: Television and radio: Send your email seven days prior to your release date. Newspapers: Pitch two to three weeks beforehand. Magazines: