Title: What is science and what isn't science?
Headings: 

Content: the authors of that claptrap material have scientific academic degrees. As the result of this, the majority of the population are totally incapable to distinguish science from pseudoscience. As the result of this, they are totally incapable to detect circular/recursive definitions and they are totally incapable to understand that circular/recursive definitions are meaningless by definition. That is a huge problem in society. Human population contains quite a large percentage of all kinds of artists/humanities/etc, whose activities have nothing to do with science, however these people also want to eat. And these people are faced with the technical question: how to arrange things that society would feed them? And the solution here is very simple: they simply need to mimic “scientists” and the society will think that their pseudoscientific activity is supposedly beneficial to society. In order to achieve this goal, pseudoscientific humanities do not reckon with the means: