Title: How to Find Product/Market Fit for Your Startup
Headings: How to Find Product/Market Fit for Your Startup
How to Find Product/Market Fit for Your Startup
Find Product/Market Fit
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
How to Measure Your Product/Market Fit
Conclusion
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
Find Your Value Hypothesis
Source
Choose the Right Industry
A Pre-Existing Product Category
Large Numbers of Interested Customers
Lots of Successful Competition
Clear Axes of Competition
Copy What Works
Source
How to Measure Your Product/Market Fit
High Net Promoter Score
Source
Low Churn/High Retention
Here’s How to Find Product/Market Fit
About Ivan Kreimer

Content: The former “tests whether a product or service really delivers value to customers once they are using it,” whereas the latter “tests how new customers will discover a product or service.” Source
On this note, Wealthfront CEO Andy Rachleff said: “ Identifying a compelling value hypothesis is what I call finding product/market fit. A value hypothesis addresses both the features and business model required to entice a customer to buy your product.” In other words, find the value hypothesis, test it, and if it proves right, then you’ve found your product/market fit. To test a value hypothesis, you first need to define it—a testable statement that can be validated or refuted when facing your users. If Foundr was to develop a value hypothesis, we could say, “Foundr believes entrepreneurs need content that helps them launch and grow their online businesses.” To test this hypothesis, we’d need to create content and see if people find it useful in their journeys to launch their online businesses. The same could be applied to our premium courses. If people read our content, shared it, linked to it, commented on it, and bought our courses, then we’d be able to verify our value hypothesis.