Title: Research Methods in Social Psychology | Noba
Headings: Research Methods in Social Psychology
Research Methods in Social Psychology
Learning Objectives
Introduction
Research Methods in Social Psychology
Laboratory Research
Field Research
Survey Research
Subtle/Nonconscious Research Methods
Archival Research
Research Issues in Social Psychology
The Question of Representativeness
Ethics in Social Psychological Research
Conclusion
Outside Resources
Web: Project Implicit. Take a demonstration implicit association test
Discussion Questions
Vocabulary
Anecdotal evidence
Archival research
Basking in reflected glory
Big data
​Complex experimental designs
Confederate
Correlational research
Cover story
Demand characteristics
Dependent variable
Ecological validity
Electronically activated recorder (EAR)
Experience sampling methods
Field experiment
​Hypothesis
Implicit association test (IAT)
Independent variable
Laboratory environments
Manipulation check
Naturalistic observation
Operationalize
Participant variable
Priming
Random assignment
Samples of convenience
Scientific method
Social facilitation
Social neuroscience
Social or behavioral priming
Survey research
Terror management theory (TMT)
WEIRD cultures
References
Authors
Creative Commons License
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Content: Research Methods in Social Psychology | Noba
Research Methods in Social Psychology
By Rajiv Jhangiani
Kwantlen Polytechnic University
Social psychologists are interested in the ways that other people affect thought, emotion, and behavior. To explore these concepts requires special research methods. Following a brief overview of traditional research designs, this module introduces how complex experimental designs, field experiments, naturalistic observation, experience sampling techniques, survey research, subtle and nonconscious techniques such as priming, and archival research and the use of big data may each be adapted to address social psychological questions. This module also discusses the importance of obtaining a representative sample along with some ethical considerations that social psychologists face. ethics
Experiments
Hypothesis
Laboratory environments
Naturalistic observation
research
Research designs
Scientific Method
Learning Objectives
Describe the key features of basic and complex experimental designs. Describe the key features of field experiments, naturalistic observation, and experience sampling techniques. Describe survey research and explain the importance of obtaining a representative sample. Describe the implicit association test and the use of priming. Describe use of archival research techniques. Explain five principles of ethical research that most concern social psychologists.