Title: by Rich Becker: Being Temporal: Communication Trend For 2012
Headings: Being Temporal: Communication Trend For 2012
Being Temporal: Communication Trend For 2012
Content: Besides reinforcing a negative stereotype (being overweight) and concentrating on scarcity (giving something up), dieting places the dieter in one compromising position after another. If someone bakes homemade cookies, the dieter is forced to break their diet or reinforce that they are too overweight to make an excpetion. If someone doesn't gradually lose weight, they see it as a failure (and sometimes other people). If they do start to gradually lose weight, it's not uncommon for other people to derail them by telling them that they no longer need to diet. What if they had a different message? What if they decided to be health conscious or fitness focused instead? What if that was their overarch