Title: Product/market fit - Wikipedia
Headings: Product/market fit
Product/market fit
Contents
History
Interpretations
Popular metrics
The 40% rule
Analytics metrics
Common mistakes
See also
References

Content: Product/market fit - Wikipedia
Product/market fit
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Product/market fit, also known as product-market fit, is the degree to which a product satisfies a strong market demand. Product/market fit has been identified as a first step to building a successful venture in which the company meets early adopters, gathers feedback and gauges interest in its product (s). Contents
1 History
2 Interpretations
3 Popular metrics
3.1 The 40% rule
3.2 Analytics metrics
3.3 Common mistakes
4 See also
5 References
History
According to Benchmark Capital co-founder Andy Rachleff, Sequoia Capital founder Don Valentine invented the concept of product-market fit. Venture Capitalist Marc Andreessen of Andreessen Horowitz would later popularize the term in the mid-2000's. Andreesen credits Rachleff for the concept, referring to the idea as Rachleff's Corollary of Startup Success: " The only thing that matters is getting to product/market fit." Marc Andreessen defined the term as follows: “ Product/market fit means being in a good market with a product that can satisfy that market.” Many people interpret product/market fit as creating a so called minimum viable product that addresses and solves a problem or need that exists. Steve Blank referred to the concept of product/market fit as a step in between customer validation (step #2 in his book The Four Steps to the Epiphany) and customer creation (step #3).