Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: Great White Fleet is a component of Chiquita Brands International, headquartered in Charlotte, NC. Chiquita Brands and it’s subsidiaries employ approximately 20,000 people across 70 countries and six continents. We are proud of our company and even prouder of the people who make up our organization. 01 / 01
1944
Miss Chiquita, our first lady of fruit
In her early years, Miss Chiquita found fame in the fruit aisle as an animated banana. Drawn in 1944 by cartoonist Dik Browne, the creator and illustrator of Hägar the Horrible and the Hi and Lois comics, Miss Chiquita gave a friendly, personal face to the Chiquita brand. Play the video
1944
Miss Chiquita
With her festive and fun personality, Miss Chiquita was the resident expert on everything you ever wanted to know about bananas, she helped to teach consumers about the great nutritional value of bananas and how to ripen them. She was a big celebrity, making guest appearances on top radio shows, including Fred Allen and Alec Templeton’s programs. Other broadcast personalities who invited Miss Chiquita to join them on the air included Charlie McCarthy and Bert Lahr. As the decades progressed, so did Miss Chiquita’s look, as she was slowly brought to life. 01 / 01
1944
The Chiquita brand Banana Jingle
“I’m Chiquita banana and I’ve come to say – Bananas have to ripen in a certain way – When they are fleck’d with brown and have a golden hue – Bananas taste the best and are best for you …….”