Title: Impulse Buying | Meaning and 9 Factors Influencing Purchase
Headings: Impulse Buying | Meaning and 9 Factors Influencing Spending
Impulse Buying | Meaning and 9 Factors Influencing Spending
Table of Contents
1) Factors influencing compulsive or impulse buying
2) Consumer characteristics in impulse buying
3) Emotions
4) Visual merchandising
5) Displays
6) Money availability
7) Relationship between Time availability and Compulsive buying
8) Influence of friends and relatives
9) Discounts and offers
In summation of buying

Content: 3) Emotions
Most consumers expect their emotional support to be fulfilled by their social interaction, intrinsic to the shopping experience. When they are in an emotional state that compels them to make unnecessary purchases, buyers are often more concerned about their greater feelings of amusement, delight, and joy without thinking about the aftermath of financial consequences. 4) Visual merchandising
Visual merchandising is meant to communicate the product value and quality to consumers. It is a ploy that retailers use to improve the image of their stores and present what they sell to customers in a way that grabs their attention and compels them to buy the products. While these stores may be doing this with innocent intentions, such tactics and displays significantly influence a consumer purchasing decision, and thus it is a great contributing factor towards compulsive buying. 5) Displays
A well-decorated store with a beautiful and calm environment with beautiful surroundings tends to initiate good spirits in consumers motivating them to visit the store and make a purchase even if they didn’t intend to. Consumers get quickly attracted to beautifully set up stores and colorful displays. This is actually why most store owners have taken up this tactic to lure customers into their retail stores. 6) Money availability
This together with the income level of an individual is a highly and significantly contributing factor to why customer engages in uncontrolled buying. When a consumer has sufficient funds at the time of shopping, he/she will extend the shopping spree to include things that they hadn’t planned for and those that they also don’t need.