Title: How Much is Twitter Worth in 2021 And How Do They Make Their Money?
Headings: How Much is Twitter Worth in 2020 And How Do They Make Their Money?
How Much is Twitter Worth in 2020 And How Do They Make Their Money?
How Much is Twitter Worth?
How Does Twitter Make Money?

Content: Although it doesn’t have the extensive userbase of Facebook (1.59 billion), Twitter remains one of the most populated and active social media platforms in the world, which makes it an attractive destination for brands willing to advertise to potential customers. Using the concept of ‘promoted tweets,’ similar to Google’s Adwords, Twitter makes more than 85% of its revenue from this avenue. Aside from promoted tweets, the company also offers promoted accounts and promoted trends, all of which take advantage of the social network’s structure by pushing brands and services to customers based on the company’s algorithm. This business model yielded $28 million in 2010, rising to $106 million in 2011. By 2014, it had almost doubled its advertising revenue to $1.4 billion. As of 2019, Twitter had an advertising revenue of $2.9 billion, a figure that has undoubtedly contributed to the company’s overall worth. Aside from advertising, Twitter also makes its money through data licensing. The company sells subscriptions of its public data to companies and developers willing to take advantage of it in analyzing or developing their product. It offers two subscription levels, enterprise, and premium, and in 2019, earned $466 million from data licensing. Although it is not the company’s largest source of revenue, its sale of user data has stirred controversy regarding privacy in the wake of the 2016 US presidential election.