Title: Customer Analysis in Marketing Plans | LoveToKnow
Headings: Customer Analysis in Marketing Plans
Customer Analysis in Marketing Plans
Identify Your Customers
Customer Identification for Startups
Learning About Existing Customers
Define Your Customers' Needs
What You Need to Know
How to Find Out
Determining Product-Customer Fit
Product or Service Analysis
Illustration
Free Customer Analysis Template
Customer Analysis is Essential to Success

Content: Use this information in your marketing going forward. Determining Product-Customer Fit
The final step in customer analysis for a marketing plan is to show that your product or service fits the customers' needs that you have found. Regardless of whether your company is new or well-established, it's important to review product-customer fit. Product or Service Analysis
Now that you've determined your customer base and what they need, it's time to analyze your product or service. There are four steps: List the features of your product (s) or service (s). Describe the benefits of each feature. Describe the customer outcomes associated with each benefit. Define the transformation the customer can expect from using your product or service. The fourth step is the most important and can directly impact the direction your marketing should take.