Title: What is TikTok? A Guide To Understanding The Latest Social Media Craze
Headings: TikTok 101: A Guide to Understanding the Latest Social Media Craze
TikTok 101: A Guide to Understanding the Latest Social Media Craze
What is TikTok?
How does TikTok work?
Personalized feed
Engagement for engagement’s sake
Short form content
Hashtags & hashtag challenges
Reaction videos
Tutorials
TikTok duets
How to use TikTok
Open an account
Create a TikTok video
Add sounds to your TikTok video
Why is TikTok so popular?
TikTok for business
Who uses TikTok?
How to use TikTok for business
Sponsored ads
Branded hashtag challenges
TikTok influencers
By Jenna Romano

Content: The majority of its users are Millennials and Generation Z-ers, but its popularity is quickly spreading to older demographics. How does TikTok work? TikTok’s motto is “make your day,” which is a pretty accurate description for that feeling you get when browsing through the app for the first time. The experience involves watching a customized feed of vertical videos made by users, which offer insight into what’s currently trending. Ultimately, users can create and upload videos of their own, utilizing TikTok’s enchanting and addicting in-app effects: Personalized feed
Part of the app’s magic lies in its highly personalized feed, which differs from recommendation feeds on apps like Facebook or Instagram. Known in TikTok jargon as the “For You” page, TikTok shows users what they want based on their unique algorithm. Everything users encounter on their feed is based on their previous interactions and device settings. TikTok’s strong emphasis on localized content is genius - it allows users to capture local trends and participate in local TikTok contests. The feed tells users what to watch from the get-go, inspires a sense of community, and continues to evolve on its own (gotta love those algorithms!).