Title: Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B | TechCrunch
Headings: Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B
Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B
Tags
With $20M A round, Promise brings financial flexibility to outdated government and utility payment systems
3 strategies for elevating brand authority in 2021
TC Sessions: Justice 2021
Meet the Female Founders Alliance startups from TC Include at TC Sessions: Justice 2021
Miami edtech startup Nearpod acquired by Renaissance
Early-bird pricing increases next week for TC Early Stage Operations & Fundraising
Fintech companies must balance the pursuit of profit against ethical data usage
Marlon Nichols will discuss how to secure seed funding at TechCrunch Early Stage 2021
Pfizer-BioNTech’s COVID-19 vaccine just got a lot easier to transport and distribute
10 investors predict MaaS, on-demand delivery and EVs will dominate mobility’s post-pandemic future
A fraction of Robinhood’s users are driving its runaway growth
Ex-General Catalyst and General Atlantic VC announces $68M debut fund
SailPoint is buying SaaS management startup Intello
Featured Article
Toronto’s UHN launches a study to see if Apple Watch can spot worsening heart failure
Podimo, the podcast and short-form audio subscription service, picks up €11.2M in new funding
Acast acquires podcasting startup RadioPublic
How Antler East Africa is building early-stage startups with experienced professionals
Uber loses gig workers rights challenge in UK Supreme Court
AccountsIQ scores €5.8M for its financial management software for multi-entity SMEs
Featured Article
8 investors discuss Stockholm’s maturing startup ecosystem
Gillmor Gang: Blockhouse

Content: “After years of hype, mobile advertising has finally arrived. Its importance will only grow over the next few years as advertisers and agencies get to grips with the opportunities it offers, and improve its ability to measure and deliver return on investment,” writes Tim Jones, CEO, North America, ZenithOptimedia, in a statement. Yes, I’m pretty sure I’ve read this statement in years past, too; but moves like Twitter’s, and the actual billions in revenue, give some weight to those words at last having some actual meaning. There is still a long way to go. Although we have all heard about the decline of print and how many old-school publishers are feeling the crunch, and how people are turning off the radio to listen to services like Spotify, the knock-on effect on advertising is taking longer to emerge. If you look at 2012, the combined ad spend for newspapers and magazines still outweighed that of Internet spend. If you add in radio to that, by 2015 they will still outweigh Internet spend. And while we talk about the rise of Internet video and OTT streaming services like Netflix that bypass commercials, television advertising is still by far the biggest piece of the pie — 40% in 2012, and declining by a mere 0.5 percentage points by 2015. That says a lot about why Twitter is focusing so much attention on how it plans to grow its advertising and marketing services in tandem with the TV industry.