Title: How Does Twitter Make Money? Twitter Business Model In A Nutshell - FourWeekMBA
Headings: How Does Twitter Make Money? Twitter Business Model In A Nutshell
How Does Twitter Make Money? Twitter Business Model In A Nutshell
Origin story
Twitter revenue model explained
Twitter Advertising Services
Promoted Tweets revenue stream
Promoted accounts revenue stream
Promoted Trends
Data Licensing and Other
Data licensing revenue stream
Twitter MoPub exchange revenue stream
How big is Twitter advertising business?
What are the Twitter key metrics? The factors that affect Twitter growth
Monthly Active Users (MAU) MAUs
Changes in Daily Active Users/Daily Active Usage (DAU)
How does Twitter spend its money?
Twitter: from platform to publisher?
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Published by
Gennaro Cuofano
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Content: How Does Twitter Make Money? Twitter Business Model In A Nutshell - FourWeekMBA
How Does Twitter Make Money? Twitter Business Model In A Nutshell
Twitter is a platform business model, monetizing the attention of its users in two ways: advertising and data licensing. In 2019, advertising represented 86.5% of its revenue at almost $3 billion. The remaining part is data licensing at 13.5% (over $465 millions) primarily related to enterprise clients using data for their analyses. Contents [ hide]
Origin story
Twitter revenue model explained
Twitter Advertising Services
Promoted Tweets revenue stream
Promoted accounts revenue stream
Promoted Trends
Data Licensing and Other
Data licensing revenue stream
Twitter MoPub exchange revenue stream
How big is Twitter advertising business? How does Twitter spend its money? Twitter: from platform to publisher?