Title: 10 Proven Strategies For Marketing To College Students
Headings: 10 Proven Strategies For Marketing To College Students
10 Proven Strategies For Marketing To College Students
1. Speak to them like adults
2. Avoid generalizing
3. Consider their income
4. Don’t skip the copy
Be trendy, but don’t overdo it
Get online
Get on campus
Use traditional advertising
Get them talking
Sampling
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1. Create
2. Revise
3. Download
Conclusion
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Content: One way to do this is by personalizing it to a specific field. For instance, if your product is textbooks, what kind of textbooks does each major require? If you focus on one field and promote textbooks from those courses, you have their attention. 3. Consider their income
It’s hard to understand how to market to college students if you don’t understand how they spend their money. The stereotype is college students have little to no money. For many, this is a reality. They have to pay for textbooks, tuition, housing, and several fees. With less money, anything past a certain price point is out of the question. They’re selective over what’s worth spending on.