Title: Twitter keeps losing monthly users, so it’s going to stop sharing how many - The Verge
Headings: Twitter keeps losing monthly users, so it’s going to stop sharing how many
Twitter keeps losing monthly users, so it’s going to stop sharing how many
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Content: So while the daily user figure does look better for Twitter, it isn’t exactly a sign of runaway success. It’s smaller than competitors’ daily user counts, and its growth rate has declined or stalled in three out of the last four quarters. The monthly user decline is largely of the company’s own doing, Twitter has suggested in recent quarters. Twitter started losing users in the spring after cracking down on bots and spam. It also dropped SMS deals with carriers that covered the cost of receiving tweets via text, reducing the number of people who are likely to use the app without a smartphone. Twitter still says the user loss is because of its crackdown on bad accounts
This quarter, the company once again says user count was hurt by “by ongoing health efforts,” how resources were prioritized, and a further removal of spammy and suspicious accounts. There’s an extent to which Twitter’s user count is really just being brought in line with reality here. If Twitter is primarily losing bots and spam, and even low-engagement text message users, this latest (and final) monthly user count may now better reflect how many real people are actually using Twitter than the count did at the start of last year. Getting rid of bad accounts is ultimately a positive for Twitter. It means the platform is filled with more real users, and if it cuts down on bots spamming divisive or otherwise problematic content, it should make Twitter as a whole more welcoming to users.