Title: Why American Motors Failed: The Full Story | TheThings
Headings: Why American Motors Failed: The Full Story
Why American Motors Failed: The Full Story
13 Compact Cars At The Wrong Time
12 1965 AMC Marlin Problems
11 Foreign Competition
10 Inefficient Manufacturing
9 AMX Did Not Sell
8 Renault Partnership
7 Poor Reliability Perception
6 Jeep Ownership
5 AMC Pacer Expenses
4 Design Issues
3 Lack of Partnerships
2 Ford and GM Competition
1 Lackluster Advertising
Next: 15 Facts About AMC And Their Beloved Muscle Cars

Content: Late in the design process, the engineers had to reconfigure the engine compartment for a six-cylinder engine that had terrible mileage compared to the competition. 4 Design Issues
Via RoadAndTrack
American Motors never seemed to time their design concepts with the market. When innovation was required in the mid 1960s, they stuck with older styles. By the time they did become innovative in the late 1960s and early 1970s, other manufacturers had already beaten them to the punch. The AMX was overshadowed by Chevrolet and Ford. The Gremlin and Hornet were just poor designs. 3 Lack of Partnerships
Via Mecum
Partnerships among car companies became fairly common in the auto industry. It usually works out well for both companies. Instead of trying to compete, an American car company can rebadge a model (at a cost) for American consumers, such as the General Motors Geo Prizm from the Toyota Sprinter. American Motors often tried to go head to head with competitors and could not get the sales needed to make a profit.