Title: How to Test a Product Before Launch
Headings: How to Test a Product Before Launching your Online Business
How to Test a Product Before Launching your Online Business
E-commerce Tips
Contents
1. What is product testing?
2. Why is product testing important?
3. How to test a product before launch
Market Research
Who are your customers?
What are the trends in your industry?
Idea-Based Product Testing
Talk to People
Count the Clicks
Prototype-Based Product Testing
Market Testing
Conclusion

Content: How to test a product before launch
Market Research
Idea-Based Product Testing
Prototype-Based Product Testing
Market Testing
Conclusion
1. What is product testing? Product testing is the process of gathering feedback directly from customers or potential customers about a product. The feedback can be through informal conversation, formal surveys, or even indirectly through data about clicks on an online advertisement or traffic to a website. Product testing can happen both before and after the official launch, all the way from the initial idea stage to the prototype to the finished product. In the beginning, product testing helps businesses to determine the viability of the product. Moving closer to the launch-ready version, product testing identifies ways to further improve on what’s already been built. 2. Why is product testing important? Throughout your business planning and especially before you launch, it’s crucial to get an outside perspective on your product.