Title: Why does shopping feel so good? - BBC Worklife
Headings: 
Why does shopping feel so good?
Those little tags really do crazy things to people’s minds.
The scarcity impulse
Resist the urge

Content: The feeling is, if we don’t buy that item now, it’s going to be gone forever — or at least at that good price. There’s another reason why people buy things on a whim: it makes them feel good. Scott Rick, an assistant professor of marketing at the University of Michigan in the US has found that the concept of retail therapy is a real thing. For some people, if they’re feeling sad, shopping will make them happier because it restores some control in their lives. It’s making the choice to buy or not to buy that helps people feel more in control. However, the choices have to be somewhat difficult to make and the outcome must be pleasant. “ Those are typically the kinds of choices that characterise a shopping trip,” he said. “ So retail therapy can be good in certain ways. We do get pleasure from consumption and my research suggests that it can help.”