Title: Creating and Maintaining Organizational Culture
Headings: 15.4
Creating and Maintaining Organizational Culture

15.4 Creating and Maintaining Organizational Culture
Learning Objectives
How Are Cultures Created?
Founder’s Values
Industry Demands
How Are Cultures Maintained?
Attraction-Selection-Attrition (ASA)
New Employee Onboarding
What Can Employees Do During Onboarding?
OB Toolbox: You’ve Got a New Job! Now How Do You Get on Board?
What Can Organizations Do During Onboarding?
What Can Organizational Insiders Do During Onboarding?
Leadership
Reward Systems
OB Toolbox: Best Practices
Visual Elements of Organizational Culture
Mission Statement
Rituals
Rules and Policies
Physical Layout
Stories
OB Toolbox: As a Job Candidate, How Would You Find Out If You Are a Good Fit?
Key Takeaway
Exercises

Content: Organizational culture and leadership. San Francisco: Jossey-Bass. Figure 15.8 Culture Creation and Maintenance
The factors that are most important in the creation of an organization’s culture include founders’ values, preferences, and industry demands. Founder’s Values
A company’s culture, particularly during its early years, is inevitably tied to the personality, background, and values of its founder or founders, as well as their vision for the future of the organization. This explains one reason why culture is so hard to change: It is shaped in the early days of a company’s history. When entrepreneurs establish their own businesses, the way they want to do business determines the organization’s rules, the structure set-up in the company, and the people they hire to work with them. As a case in point, some of the existing corporate values of the ice cream company Ben & Jerry’s Homemade Holdings Inc. can easily be traced to the personalities of its founders Ben Cohen and Jerry Greenfield. In 1978, the two ex-hippie high school friends opened up their first ice-cream shop in a renovated gas station in Burlington, Vermont.