Title: 10 Cold Email Examples & Why They Work [2021]
Headings: 10 Cold Email Examples & Why They Work [2021]
10 Cold Email Examples & Why They Work [2021]
Good news: There are proven formulas for that.
1. Before-After-Bridge (BAB)
2. Problem-Agitate-Solve (PAS)
Example:
3. But You Are Free
Example:
4. Star-Chain-Hook
5. Attention – Interest – Desire – Action (AIDA)
Why the cold email example below works:
6. Star-Story-Solution
7. The Reader’s Digest Model
8. The 3-B Plan
Example:
9. Praise-Picture-Push (3P’s)
Example:
10. Awareness-Comprehension-Conviction-Action (ACCA)
Example:
Bottom Line: You Don’t Have To Reinvent The Wheel Every Time
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1. Before-After-Bridge (BAB)
Before — Here’s your world now
After — Imagine what the world would be like if you solved this problem
Bridge — Here’s how to get there
Open your personalized email by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist. Close by explaining how your product/idea/service can help them get there. Why it works: According to behavioral psychologists, humans are motivated to take action by two things: pleasure and pain. The BAB formula uses this universal trigger to compel readers to respond. Example: