Title: How to Write a Social Media Policy to Empower Employees : Social Media Examiner
Headings: How to Write a Social Media Policy to Empower Employees
How to Write a Social Media Policy to Empower Employees
Why a Social Media Policy?
#1: Consider Corporate Culture
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#2: Get Executive and Departmental Buy-In
#3: Determine the Scope
#4: Research State and Federal Laws
#5: Clarify Policy Rules
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#6: Address Professional and Personal Use
#7: Keep it Short
#8: Train Employees
#9: Launch the Social Media Policy
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Content: Eighteen states have enacted laws that prohibit employers from requesting usernames or passwords: Maine and Wisconsin (2014); Arkansas, Colorado, Illinois, Nevada, New Jersey, New Mexico, Oregon, Utah, Vermont and Washington (2013); California, Delaware, Illinois, Maryland, Michigan and New Jersey (2012). The National Conference of State Legislatures has some of the best details on states enacting and considering these laws. The National Labor Relations Board “protects the rights of employees to act together to address conditions at work, with or without a union, including discussions on social media for such purposes.” In short, make sure you talk to your legal department to ensure you’re not infringing on employee rights. #5: Clarify Policy Rules
Your goal, of course, is to empower employees to be active on social media channels and support the company in positive ways. As you move forward, you may find that employees are often willing to help share company information, but may not know what to share or how.