Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Build buzz. College students talk. A lot. Companies can, therefore, initiate a storm of free marketing just by giving them something exciting and inventive to talk about. 8. Send both snail mail and email
College students change addresses often, but love to get mail nonetheless. Direct mail, then, is an easy and effective way to get them excited about your company. Don't neglect students' email inboxes, though, as most students check their email at least once daily. Students aren't just students. Consider your college customers' other attributes – their interests, for example – and target them through appropriate non-student media.