Title: Electric vehicle trends | Deloitte Insights
Headings: Electric vehicles
Electric vehicles Setting a course for 2030
Part 1 – Global progress and forecast
EVs in regional markets
Europe
China
United States
Rest of the world
2030 sales forecast
EV growth beyond 2030
Four factors driving growth
Factor 1 – Changing consumer sentiment
Factor 2 – Policy and legislation
Fuel economy and emission targets
City access restrictions
Financial incentives
Factor 3 – OEM vehicle strategy
Availability of models
Affordability of models
Factor 4 – The role of corporate companies
Part 2: New landscape, new approach
Segmenting the market
Use case: United Kingdom
Key behavioural differences
Customer Portraits: Driving a change in behaviour
Prioritise to drive purchases
The impact of COVID-19 on consumer behaviour
Checklist for the journey ahead
Established OEMs:
New-entrant OEMs:
Captive finance companies:
Dealerships:
Acknowledgments
Endnotes
Topics in this article
Global Automotive

Content: Consumer attitudes have evolved. Government interventions have pushed forward and pulled back. But then COVID-19 completely disrupted global sales and manufacturing. In this context, a revised forecast based on updated data is needed. By examining the current state of the EV market worldwide and noting the many factors fostering growth in various directions (Part 1 of this report), we have formed conclusions about how the market will take shape over the next decade. The significant growth of EVs leading up to 2030 will present major opportunities and challenges for traditional original equipment manufacturers (OEMs), new-entrant OEMs, captive finance companies and dealerships. In particular, traditional OEMs will find insights in this report that can help them re-prioritise their customers and strategies in a volatile competitive landscape. Paramount to seizing opportunities and managing risks is taking a new approach to market segmentation. We detail one such approach in Part 2 and apply it as a use case to one major market, the United Kingdom, to inform and inspire OEMs and other stakeholders globally. By letting today’s insights fuel the journey for the next ten years, we can accelerate beyond the obstacles the pandemic has brought and toward a future where EVs take centre stage.