Title: Efficient allocation of resources
Headings: 
Efficient allocation of resources
Allocative efficiency
Productive efficiency

Content: There are no reasons to do anything better, or research new products. As soon as you do, everybody else would step in and copy. Wait and let somebody else do it. Consumer has no choice. There is just one unbranded product on the market. Some economies of scale always exist. Perfect competition is not competitive in the fullest sense of the word! Barriers to entry will always exist. Look at economies of scale. Some are always likely to exist.