Title: 12 Business Metrics That Every Company Should Know | Scoro
Headings: 12 Business Metrics That Every Company Should Know
Work Management
12 Business Metrics That Every Company Should Know
Business metrics, also called KPIs (key performance indicators) display a measurable value that shows the progress of a company’s business goals.
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1. Sales Revenue
How to measure:
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How to improve:
2. Net Profit Margin
How to measure:
3. Gross Margin
4. Sales Growth Year-to-date
5. Cost of Customer Acquisition
6. Customer loyalty and retention
How to measure:
7. Net Promoter Score
How to improve:
8. Qualified leads per month
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9. Lead-to-Client Conversion Rate
How to measure:
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10. Monthly website traffic
How to measure:
How to improve:
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11. Met and Overdue Milestones
How to measure:
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How to improve:
12. Employee Happiness
How to improve:
Quick recap

Content: This marketing metric can be measured on a ten-point scale by conducting customer surveys and interviews. The easiest way is to ask this question in the follow-up email of a product order or new subscription. It takes some time to gather data and evaluate the results but it gives you many insights into how to improve your product/service. To calculate the Net Promoter Score, subtract the percentage of Detractors from the percentage of Promoters. How to improve: Provide the very best customer service and deliver high-quality service. Offer benefits and information that your customers didn’t even expect to receive to make their user experience as good as possible. 8. Qualified leads per month
As your company grows, you’ll be able to invest more resources in marketing and sales. Soon, you’re going to have hundreds of new leads each month.