Title: How Will The Pandemic Change Consumer Behavior
Headings: How Will The Pandemic Change Consumer Behavior
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Content: Yet, despite the rapid growth of e-commerce, it’s still a relatively small piece of the pie (14%). With the closure of physical stores, brands are increasingly pivoting to a direct-to-consumer (D2C) business model. D2C brands have a simplified proposition that cuts out retailers – selling directly to consumers through mobile and digital channels. Since the pandemic, a host of traditional FMCG brands have sprinted towards a D2C proposition. New entrants include Kraft Heinz with Heinz to Home and PepsiCo with Snacks.com. However, digital infrastructure is only half the equation. Historically, traditional brands have relied on their retail partners to promote their products through physical availability and mass distribution. But now, the same brands will have to build a direct relationship with their consumers. This could put challenger brands and agile startups at a competitive advantage, since they have a deeper understanding of their customer experience. At the same time, physical retail is unlikely to disappear entirely.