Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: In every market where it is present, the Chiquita brand works continuously to be the best banana brand. It provides consumers and customers with the highest quality of fruit and service, at the same time creating consistent value for the Chiquita brand, its customers, suppliers, associates and communities whilst respecting the environment. While approaching 150 years young, the heart of the company is fresh. Today, Chiquita leads with a reinvigorated vision. Our new leadership is heavily investing in our foundation to better support our business goals through sustainable growth from farm rejuvenation, strengthening our commercial supplier base, improving packing plants, taking control of our logistics and shipping to re-launching into a new brand positioning. 01 / 01
1870
The origin of Chiquita
Our story began over than a century ago, when shipping fresh bananas and preventing them from ripening route was a real challenge. The first banana shippers, relying on favorable winds, could only hope that their cargo would not ripen before they reached port. 1870
Captain Lorenzo Dow Baker
When Captain Lorenzo Dow Baker sailed the fishing schooner Telegraph from Jamaica to Jersey City in 1870 with a cargo of 160 bunches of bananas, he simply stowed them on deck and waited for fair winds. His luck held, and he arrived in New Jersey 11 days later, where he sold his cargo for a profit of $2.00 per bunch. In 1885, Captain Baker started a partnership with Andrew Preston and investors and called it Boston Fruit Company.