Title: 6 Must Read Pricing Strategy Quotes
Headings: 6 Must Read Pricing Strategy Quotes
6 Must Read Pricing Strategy Quotes
"Price is what you pay. Value is what you get." - Warren Buffett
For me, it's not about price. It's about necessity, quality, and usefulness. Like, I have my Wet N Wild 666 lip liner. It's 99 cents and always has been. I started using it when I was in high school, and it's great. - Fergie
“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” - Katharine Paine
With the price of life these days, you've got to get everything for free you can. - Carl Rogers
"Pricing is actually pretty simple...Customers will not pay literally a penny more than the true value of the product." - Ron Johnson
"Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. Value for cash." - Patrick Campbell

Content: Everyone loves free stuff, so let’s give the product away for free to attract users and then figure out a way how to get these users to pay. There’s a couple problems with this thinking. First, since you’re giving your product away for free, you’re implying that your customers will find no value from it (otherwise, you could charge something and they would be willing to pay). Second, and more importantly, you’re leaving money on the table because you're not collecting revenue from customers who were originally willing to pay for your product but are now using it for free. ( When was the last time you had a customer volunteer to pay you?). Freemium kills pricing strategies, and for a deeper analysis, check out this article: Forget Freemium: Why it’s Killing Your Pricing Strategy. "Pricing is actually pretty simple...Customers will not pay literally a penny more than the true value of the product." - Ron Johnson
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