Title: Promotional Pricing Strategies & Examples - SheerID
Headings: What Is Promotional Pricing?
What Is Promotional Pricing?
How Is Promotional Pricing Used—And by Whom?
Promotional Pricing Types & Examples
How to Calculate the Best Promotional Pricing for Your Business
Identity Marketing and Promotional Pricing
Identity-Based Promotions and Student Seed Marketing
Identity Marketing Success Stories
Targus Used Identity-Driven Offers to Increase Orders by 389%
CompTIA Generated a 20:1 ROI and Reduced Discount Abuse by 20%
Headspace Acquired 25,000 New Subscribers
A Final Word on Promotional Pricing
Get the Guide to Identity Marketing.

Content: By tapping into the deep-seated attributes that members of a consumer tribe share—such as their life stage (students, seniors), occupation (teachers), or affiliation (the military community, first responders)—brands build goodwill. This results in higher repeat purchase rates from ideal customer groups. Identity marketing also protects a brand’s profit margins because it is a form of personalized marketing in which brands create an offer to a specific consumer tribe, rather than making an offer available to every customer. Identity marketing leverages the power of tribal marketing by harnessing the deep connections of the group’s members, who virally share the offer with their network. Research shows that 71% of teachers who receive a personalized offer would share it with their colleagues. And 96% of the military would share a personalized offer with others in the military community. Identity-Based Promotions and Student Seed Marketing
College students present a huge opportunity, particularly for software companies. With 235 million college students globally and 44 million in the US alone, college students have more than $593 billion in buying power. They are obsessed with technology and are always searching for good deals. Nearly two-thirds of college students cite financial concerns as particularly stressful.