Title: Amazon Prime Day 2016: What It Is, How to Shop | PEOPLE.com
Headings: What Is Amazon Prime Day – and How Can You Take Advantage?
What Is Amazon Prime Day – and How Can You Take Advantage?
Content: For those of you who don’t know, Amazon Prime is a program Amazon offers that allows shoppers to pay a $99 annual fee for unlimited two-day shipping and access to the Amazon Video instant streaming services. But you might think that being able to take advantage of the Prime Day discounts as one of the biggest perks of an Amazon Prime membership. After all, what’s better than lots and lots and lots of deals? However, is Prime Day as good as the company hypes it up to be? Debatable. The company started the event last year to celebrate Amazon’s 20th anniversary, and people were expecting big savings. As in, wake-up-at-5-a.m.-and-camp-outside-on-Black-Friday-level savings. But most were left disappointed. The majority of discounts were either on already cheap items (think things you find in the dollar section) or on Amazon’s own products, like the Kindle, Echo or Fire. The whole thing caused such a stir with customers that they got #PrimeDayFail trending.