Title: 10 Tips for Creating a Social Media Policy for Your Business : Social Media Examiner
Headings: 10 Tips for Creating a Social Media Policy for Your Business
10 Tips for Creating a Social Media Policy for Your Business
Why Social Media Policies?
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#1: Gather Your Team
#2: Focus on Creating Culture
#3: Consider Legal Ramifications, Including the National Labor Relations Review Board (NLRB)
#4: Separate Overall Policies from Site-Specific Guidelines
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#5: Don’t Reinvent the Wheel
#6: Include External Regulations
#7: Create Two Policies
#8: Emphasize Education
#9: Ask a Lawyer to Review the Policy
#10: Don’t Let it Collect Dust
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Content: Social media policies are different. In most policies and procedures, we document what staff should do in certain situations: “ If this happens, do that.” For social media, there is no way to know exactly what situations may arise – or in many cases – how staff should best handle them. Each social media network and each relationship is unique and the social media environment changes daily. The risks are uncertain. The courts are in the process of interpreting laws in regards to social media. Until that interpretation process is mature – and this will take years – organizations operate without definitive guidance. Issues that may arise include: employee and/or client confidentiality, labor relations issues, brand jacking, miscommunication, spamming, etc.