Title: THE RELATIONSHIP BETWEEN MEDIA AND POLITICIANS Essay – by Elena Chobanian | araratonline.com
Headings: THE RELATIONSHIP BETWEEN MEDIA AND POLITICIANS Essay – by Elena Chobanian
THE RELATIONSHIP BETWEEN MEDIA AND POLITICIANS Essay – by Elena Chobanian
Television
Internet
Media events manipulate political transparency.
Tricks used during elections.
RESULT
DISCUSSION
CONCLUSION

Content: In the new media environment various social networks and blogs started to play a significant role in communication and the society became an active player. Even if through the new technology – web sites and sophisticated computer programs – the politicians-voters communication has become more direct, media’s role and responsibilities are still argued. An ineffective, not classical media make politicians likely to pander and control the media. Television
The dominant and powerful medium of political communication in our contemporary world is television. It creates, with the internet, new forms of political reality and the virtual world. Television tends to accentuate entertainment, that kind of television keeps viewers’ attention. Television is the right place for the celebrity coverage, for political conflict and so on. Stories about backstage political manoeuvring and control offer a kind of transparency. However, they divert attention from substantive policy debates, and since politicians know how important media is to influencing citizens, television through its image manipulation helps create a new reality populated by media consultants, pollsters and others. Internet
The internet, an another important medium for politicians, has enhanced the effects of television by shortening the news of reporting, makings mass distribution of information inexpensive making possible new journalistic sources that compete with television coverage.