Title: Six reasons why people will keep shopping in physical stores | by Count3r | Tablet Assisted Sales Mania | Medium
Headings: Six reasons why people will keep shopping in physical stores
Six reasons why people will keep shopping in physical stores
1. Because physical shopping is more accessible
2. To be able to use all senses to experience products
3. When talking to a person is better
4. Because shopping is an exciting experience
5. When time is of the essence
6. For the trusted service after the purchase

Content: Because physical shopping is more accessible
Digitization has made our lives easier in numerous ways, but sometimes it can also make life more complicated. Online shopping offers almost unlimited choice. However, this choice overload can also paralyze people (as beautifully described in Barry Schwartz’s book ‘ The paradox of choice ’). Physical stores help customers by offering a selection of the best and most popular articles only. This curation helps to focus on the essentials and prevents people from getting lost in the process. Not all customers embrace the new technological innovations. A majority of people prefers to purchase their products in-store ( PwC, 2016 ). For these people it is easier to enter a physical store to find what they need, than to go through the clutter of shopping online. And if needed, there is always a member of staff to guide them. Additionally, shopping in physical stores is often part of a common routine or even lifestyle.