Title: The Evolution of Cosmopolitan Magazine - Sociological Images
Headings: The Evolution of Cosmopolitan Magazine
The Evolution of Cosmopolitan Magazine
Content: During this time, the cover art was almost exclusively illustrated — even when the covers featured celebrities. With the introduction of television, there was a drastic decline in the demand for fiction-based magazines. In response to the waning sales there was a radical shift in the direction of Cosmopolitan. In the mid sixties, Helen Gurley Brown stepped in as editor in chief. She brought with her the message of sexual freedom for single women, and started replacing the cover illustrations with photos of young models in minimal clothing. Sales increased as a result. Since then the magazine has become more sexually centered. It still features many articles on having pleasurable sex and maintain fulfilling relationships. There is a much greater emphasis on how women can make themselves more desirable to men. One look at the website reveals the tone of the magazine.