Title: Cold Calling Definition
Headings: Cold Calling
Cold Calling
What Is Cold Calling?
How Cold Calling Works
Key Takeaways
The Difficulty of Cold Calling
Examples of Cold Calling
Cold Calls and Do Not Call

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Adam Hayes
Updated Jul 3, 2019
What Is Cold Calling? Cold calling (sometimes written with a hyphen) is the solicitation of a potential customer who had no prior interaction with a salesperson. A form of telemarketing, cold calling is one of the oldest and most common forms of marketing for salespeople. Warm calling, on the other hand, is the solicitation of a customer who had previously expressed interest in the company or product. How Cold Calling Works
Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. Cold calling typically refers to solicitation by phone or telemarketing, but can also involve in-person visits, such as with door-to-door salespeople. Successful cold-call salespersons should be persistent and willing to endure repeated rejection. To be successful, they should adequately prepare by researching the demographics of their prospects and the market. Consequently, professions who rely heavily on cold calling typically have a high attrition rate. Key Takeaways
Cold calling is a sales practice in which individuals are contacted who have not previously expressed interest in a product or service.