Title: 18 Reasons Why Social Media Marketing Is Important For Any Business
Headings: 18 Reasons Why Your Business NEEDS Social Media Marketing
18 Reasons Why Your Business NEEDS Social Media Marketing
About
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
The Importance of Social Media Marketing and Advertising for Web Traffic
1. Social media posts drive targeted traffic.
Social media posts provide an opportunity for the public to find your new web content and click through to your site.
The traffic benefits of social media marketing can be dramatic.
2. Using social media for business boosts your site’s SEO.
3. Social media can increase your reach via quoted experts.
In your tweet and Facebook post sharing your new content, be sure to tag the experts you quoted so they see it pop up in their notifications.
Social Media Is THE BEST Tool to Connect with (& Learn From!) Consumers & Industry Leaders
4. Social media marketing helps you understand your audience.
5. An active social media presence builds relationships with your audience.
Consumers see Twitter, Facebook and Instagram as social networks, not marketing machines.
But customers don’t want to be pitched to — they want authentic engagement.
6. Social media ads allow targeting and retargeting.
Why advertise on social media?
7. Social media can help you get noticed at events and earn media coverage.
Brand Image Thrives on Social Media Marketing
8. Social media is key to customer service
9. A strong social media presence builds brand loyalty.
A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.
10. Social media is the perfect addition to your PR strategy.
Traditional press release distribution services are incredibly overrated.
The Right Social Media Marketing Strategy Can Help You Slay the Competition
11. Your competition is already social.
Bigger brands may have sophisticated social media presences, but SMEs rarely do.
The truth is, posting to social media because you think you’re supposed to post will get you nowhere.
12. The social media marketing arena is a (fairly) level playing field.
But SMEs have one big built-in social media advantage most big brands don’t: authenticity.
13. When it comes to newsjacking, social media is king.
To be one of the first voices out there, you need an active social media team.
Download Our FREE Social Media Posting Schedule
The Importance of Social Media Marketing for Sales and ROI
14. Social media marketing will get you more sales.
15. You can find potential customers who don’t already know your brand.
16. Social media marketing establishes you as an authority in your industry.
From joining Facebook groups to answering Quora questions, social media provides ample opportunities to demonstrate your expertise.
You Can’t Beat the Price (or ROI) of Social Media
17. The ROI on social media ads is unbeatable.
By boosting the right social media posts, you can bring in a lot of traffic at a fraction of the cost of targeted Google ads.
Just take a look at some of the most expensive AdWords keywords:
18. Social media marketing is fun!
Drive Revenue With Social Media
Are you ready to rocket ahead of your competitors and take the social media world by storm?
The SMM Pro Training Manual
Trackbacks

Content: Social media posts drive targeted traffic. Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users. Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service. Social media posts provide an opportunity for the public to find your new web content and click through to your site. And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted.