Title: How to Find Product/Market Fit for Your Startup
Headings: How to Find Product/Market Fit for Your Startup
How to Find Product/Market Fit for Your Startup
Find Product/Market Fit
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
How to Measure Your Product/Market Fit
Conclusion
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
Find Your Value Hypothesis
Source
Choose the Right Industry
A Pre-Existing Product Category
Large Numbers of Interested Customers
Lots of Successful Competition
Clear Axes of Competition
Copy What Works
Source
How to Measure Your Product/Market Fit
High Net Promoter Score
Source
Low Churn/High Retention
Here’s How to Find Product/Market Fit
About Ivan Kreimer

Content: You start getting entrepreneur of the year awards from Harvard Business School. Investment bankers are staking out your house. This is all easier said than done, as product/market fit isn’t some clear metric you can total up, like revenue or user acquisition. This is where many startup founders get confused, and that’s why we need to go over some ways you can achieve product/market fit and then how to measure how strong it is. How to Find Product/Market Fit
Find Your Value Hypothesis
The core of product/market fit is value. If customers aren’t finding any value from the offer of a startup, then the startup won’t be able to sustain itself for long. Crystalizing the value the customer gets from a startup is understandably hard for entrepreneurs; value, after all, is an ambiguous concept that varies from person to person. But Steve Blank, one of the godfathers of the startup movement, famous for his book The Four Steps to the Epiphany, and Eric Ries, another highly influential figure responsible for writing The Lean Startup, have developed a key concept that simplifies the process of finding a startup’s value offer. Ries says the two most important assumptions entrepreneurs make are the value hypothesis and the growth hypothesis.