Title: Business-to-Business Concepts and Examples | Bizfluent
Headings: Business-to-Business Concepts and Examples
Business-to-Business Concepts and Examples
What Are B2B Companies?
Understanding Business-to-Business Companies
B2C Meaning and Examples
Understanding B2C Companies
B2B Businesses and Target Markets
Laws and Standards Regarding Sales
Benefits of B2B Networking
History of Business Models
Peter Drucker’s Business Model Questions
Who Is the Customer?
What Does the Customer Value?
How Do We Make Money?

Content: Who Is the Customer? Understanding your customer is a complicated task that requires a great deal of more effort than merely choosing a demographic to target with your marketing. After all, you must understand your customers before you can provide any products or services of value to them. A marketing plan must specifically identify these target customers and what they need. In a business-to-business company, you might wish to cater to companies that need payroll services if that is what you offer. Therefore, you probably would not advertise to sole proprietorships or other payroll companies. Conceivably, the first does not need payroll at all, and the second provides that service themselves. In a business-to-consumer model, generational differences are often used when determining a target market. This can be more nuanced than you would expect, however. Younger millennials are over a decade younger than the elders of their generation.