Title: Ch.7 Attitudes and Attitude Change Flashcards | Quizlet
Headings: Ch.7 Attitudes and Attitude Change
Ch.7 Attitudes and Attitude Change
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Evaluations of people, objects, and ideas; they determine what we do
Terms in this set (60)

Content: Cognitively Based Attitude
An attitude based primarily on people's beliefs about the properties of an attitude object; purpose is to classify pros and cons so we can decide if we want anything to do with it
Affectively Based Attitude
An attitude based more on people's feelings and values than on their beliefs about the nature of an attitude object; sometimes we just like something. We may know nothing about a politician but have strong feelings about them. Come from values, moral beliefs, feelings about an issue. Also, aesthetic reaction (admiring a painting), sensory reaction (liking the taste of chocolate), or conditioning. Classical Conditioning
The phenomenon whereby a stimulus that elicits an emotional response (e.g., your grandmother) is repeatedly paired with a neutral stimulus that does not (e.g., the smell of mothballs) until the neutral stimulus takes on the emotional properties of the first stimulus. Operant Conditioning
The phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they are followed by a reward (positive reinforcement) or punishment. Little girl whose father says not to play with African American girl. she will associate African Americans with disapproval and adopt racist attitudes.