Title: Great Narratives for Your Content Strategy
Headings: Great Narratives Are Vital to your Content Strategy
Great Narratives Are Vital to your Content Strategy
Why Narratives Matter
How to Incorporate Narratives
Hallmarks of Great Narratives

Content: Great Narratives for Your Content Strategy
Great Narratives Are Vital to your Content Strategy
by Anna Johansson | Aug 17, 2020 | Commentary, Content
Narratives are essential for your content strategy to succeed, and they come in a variety of forms. Basically, the term “narrative” refers to any kind of story, preferably with a beginning, middle, and end, and with a central character as part of that story. That character doesn’t need to be a fictional protagonist, or even a person—in fact, it could be a piece of equipment—but it does need to have a kind of starring role in the story you weave. It may seem strange to describe storytelling as a content marketing element—after all, storytelling is usually equated with fiction, and writing with a completely different purpose. However, whether you’re whipping up a new blog post or polishing the final draft of your latest eBooks, narratives can make or break your efforts. Why Narratives Matter
So what is it that make narratives such a powerful tool in your blog posts? Stories are second only to experience in learning. Our brains aren’t wired to process direct lines of information. Instead, they learn best through experience. For example, seeing a tiger in the wild attacking prey by sneaking up on it, then lunging with powerful claws is an easy way to understand that such a predator exists, and is dangerous if encountered.