Title: 4 Reasons People Buy Books
Headings: 4 Reasons People Buy Books
4 Reasons People Buy Books
1. The Reader Knows the Author
2. The Book is Recommended by Someone the Reader Trusts
3. It Meets a Need
4. To Give as a Gift
1. Make Yourself Known
2. Obtain Book Reviews
3. Market to the Need
4. Promote Your Book as a Great Gift

Content: They have heard the author interviewed on television, a radio show, or podcast. They have read an interview or article by the author on a blog or other publication. The author is an influencer they listen to, watch, or follow. 2. The Book is Recommended by Someone the Reader Trusts
The second biggest factor driving book purchasing decisions is recommendations. When a friend or family member recommends a book, people take note. However, books can be recommended by trusted resources in a number of ways: From an influencer the reader follows (blogger, thought leader, pastor, etc.). By a trusted publication such as a book review publication or website. Through social proof by other consumers who post positive online reviews.