Title: Nudge: How Small Changes Can Significantly Influence People’s Choices – Effectiviology
Headings: Nudge: How Small Changes Can Significantly Influence People’s Choices
Nudge: How Small Changes Can Significantly Influence People’s Choices
Table of contents
Examples of nudges
Types of nudges
The psychology of nudging
Negative nudges
How to use nudges
How to respond to nudges
Ethics and criticisms of nudging
Summary and conclusions

Content: However, nudge theory was formalized and popularized by behavioral economist Richard Thaler (who won the 2017 Nobel Prize in Economics for his work on the topic) and legal scholar Cass Sunstein, in their 2008 book “ Nudge: Improving Decisions About Health, Wealth, and Happiness “. Types of nudges
Nudges can be categorized into different types based on the main mechanism that they use to influence people. Based on this criterion, common types of nudges are the following: Setting a default option. People will often stick with the default option that they’re presented with, so setting a certain option as a default increases the likelihood that people will pick it. For example, making people organ donors by default can increase the rate of organ donations, compared to requiring people to opt-in in order to become donors. Creating a psychological anchor. A psychological anchor is an initial piece of information that people rely on strongly when making subsequent judgments and decisions. For example, a charity soliciting donations can create a psychological anchor by telling donors that “most people donate $20”, in order to nudge people to donate more money than they would otherwise.