Title: Automotive History: The Sad Final Years Of Saturn | Curbside Classic
Headings: Automotive History: The Sad Final Years Of Saturn
Automotive History: The Sad Final Years Of Saturn
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Content: Only the autopsy remained. What went wrong ? How could a company with a dynamite product and excellent customer service possibly fail after just a few model design cycles ? Let’s discuss. Saturn was doomed from the beginning. GM invested too much money in the concept at the outset. It was like building a million dollar mansion…in a neighborhood where the average rent was 300 dollars a month. The enormous outlay could never be recouped. And by the mid 2000’s with GM’s market share shrinking with every ten day sales report, the Saturn experiment was a luxury that the company could no longer afford. Also, Saturn was a “chimney” inside GM.