Title: How To Achieve Product-Market Fit
Headings: How To Achieve Product-Market Fit
How To Achieve Product-Market Fit
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your minimum viable product feature set
5. Create your minimum viable product prototype
6. Test your minimum viable product with customers

Content: Show your target customers a version of your product in order to get feedback and integrate that feedback into the product. Prototyping tools such as inVision can usually simulate the user experience of the final product with enough fidelity and interactivity to obtain critical feedback from customers. 6. Test your minimum viable product with customers
Once you create your minimum viable product prototype, solicit feedback from your target market. Use a “screener”—a short survey to ensure market research participants have the attributes of your target customer. Schedule one-on-one meetings with each customer to user test. Olsen recommends conducting user tests in waves of five to eight users. During the test carefully observe what the target customer says and does while using the prototype. Ask clarifying questions to glean deeper insights and gain the most value from user tests. Avoid asking closed questions that mandate a yes or no response from the interviewee.