Title: Online Business Analytics Course | HBS Online
Headings: Business Analytics
Business Analytics
Apply Fundamental Data Analysis to Real Business Problems
What You'll Learn
About the Professor
Program Structure
August 2021
October 2021
Syllabus
The HBS Online Advantage
Earn Your Certificate

Content: Sampling and Estimation
Amazon
Create representative samples and draw conclusions about the larger population
Craft sound survey questions
Calculate sample statistics and apply the properties of the normal distribution
Calculate confidence intervals to estimate the accuracy of statistics
Quiz
Module 3: Hypothesis Testing
Amazon
Quantify the evidence in favor of or against your hypothesis in order to make managerial  decisions
Develop and test hypotheses in Excel to assess the impact of changes on an entire  population or estimate differences between populations
Interpret the results of a series of website A/B tests
Quiz
Module 4: Single Variable Linear Regression
Walt Disney Studios
Analyze the relationship between two variables and develop forecasts for values outside  the data set
Identify the best fit line for a data set and interpret its equation through an analysis  of housing data
Perform a regression analysis of box office and home video sales using Excel and interpret  the output
Quiz
Module 5: Multiple Regression
Caesars Entertainment
Identify relationships among three or more variables to improve understanding of data  and provide better forecasts
Estimate the relative predictive power of different combinations of variables by performing  and interpreting a multiple variable regression analysis using Excel
Apply multiple regression analysis to a staffing challenge faced by a hotel
Expand the range of your analysis by using dummy and lagged variables
Quiz
Syllabus
Module 1: Describing and Summarizing Data
Case Studies
N/A
Takeaways
Recognize trends in data and detect outliers
Summarize data sets concisely
Analyze relationships between variables
Key Exercises
Create visual representations of data in Excel
Define and calculate descriptive statistics
Create scatter plots and calculate the correlation coefficient
Quiz
Module 2: Sampling and Estimation
Case Studies
Amazon
Takeaways
Create representative samples and draw conclusions about the larger population
Craft sound survey questions
Key Exercises
Calculate sample statistics and apply the properties of the normal distribution
Calculate confidence intervals to estimate the accuracy of statistics
Quiz
Module 3: Hypothesis Testing
Case Studies
Amazon
Takeaways
Quantify the evidence in favor of or against your hypothesis in order to make managerial  decisions
Key Exercises
Develop and test hypotheses in Excel to assess the impact of changes on an entire  population or estimate differences between populations
Interpret the results of a series of website A/B tests
Quiz
Module 4: Single Variable Linear Regression
Case Studies
Walt Disney Studios
Takeaways
Analyze the relationship between two variables and develop forecasts for values outside  the data set
Key Exercises
Identify the best fit line for a data set and interpret its equation through an analysis  of housing data
Perform a regression analysis of box office and home video sales using Excel and interpret  the output
Quiz
Module 5: Multiple Regression
Case Studies
Caesars Entertainment
Takeaways
Identify relationships among three or more variables to improve understanding of data  and provide better forecasts
Key Exercises
Estimate the relative predictive power of different combinations of variables by performing  and interpreting a multiple variable regression analysis using Excel
Apply multiple regression analysis to a staffing challenge faced by a hotel
Expand the range of your analysis by using dummy and lagged variables
Quiz
The HBS Online Advantage
World-class faculty
Edge-of-your-seat online learning
Global peer collaboration and networking
Real-world, case-based learning
Harvard Business School Online offers a unique and highly engaging way to learn vital  business concepts. Immerse yourself in real challenges faced by business leaders across  a variety of industries—from how to accurately predict home video sales based on box  office performance to forecasting staffing needs for a hotel front desk.