Title: How Long Does Content Last and How Frequently Should You Post on Social Media? - Website Design | Naperville | DNN | Social Media | WordPress
Headings: How Long Does Content Last and How Frequently Should You Post on Social Media?
How Long Does Content Last and How Frequently Should You Post on Social Media?
DIY Sprocket Solutions
Breanne Bannon
Breanne Bannon
6 comments on article "How Long Does Content Last and How Frequently Should You Post on Social Media?"

Content: You’ll have to post daily, 2-3 times a day would be ideal, to be sure that you’re showing up in searches on a regular basis. Facebook and Twitter have the shortest shelf life for posts. Facebook posts last 5 hours, while Twitter posts last a mere 18 minutes. There is such a large amount of content being posted on these channels that you’ll have to fight to keep up. This means posting 2-4 times a day on Facebook and anywhere from 3-10 times a day on Twitter. The more interest you want, the more you’ll have to post. Paying attention to when content expires is a great way to understand how frequently you should be posting in various areas and also how much time you should be reserving to create each of these pieces of content. Don’t spend two hours crafting a tweet that will only be good for 18 minutes. Likewise, spending 20 minutes throwing a blog post together that will last for two years isn’t a great plan either. Pay attention to where and how you should be spending your time for your online marketing to maximize your return.