Title: How French's ketchup took a bite out of Heinz | CBC News
Headings: How French's ketchup took a bite out of Heinz
How French's ketchup took a bite out of Heinz
Free publicity, plus a decent price, has allowed French's to gain ground at Heinz's expense
How did French's do it?
Taste and price matter, too
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Content: CBC)
Then, grocery giant Loblaws stopped selling French's ketchup in March 2016 due to "low" demand. The move sparked outrage from fans on social media, so the grocer quickly backtracked and the event made headlines. As a result, French's became a household name. Loblaws reverses decision, will continue to sell French's ketchup
"Loblaws did them the biggest favour, because it just caught on with Canadians," said Beth Mouratidis, of Barrie, Ont., who learned about French's commitment to Leamington at that time. "French's came along like a knight on a white horse and saved the day, and I wanted to support that." The brand got even more free publicity in 2017 when it started bottling its ketchup in Canada to make it a 100 per cent Canadian-made product. French's started bottling its ketchup at a plant in North York, Ont., in 2017. ( Jacqueline Hansen/CBC)
To top it all off, when the federal government imposed retaliatory tariffs last year on some U.S. imports — including ketchup — French's got a shout-out from the prime minister.