Title: Internal Communication: Definition, Challenges and Top Reasons Why It’s More Important than Ever
Headings: Internal Communication: Definition, Challenges and Top Reasons Why It’s More Important than Ever
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Internal Communication: Definition, Challenges and Top Reasons Why It’s More Important than Ever
Internal Communication in a Nutshell
Related: Company Values: Definition, Importance and Examples
Internal Communication Is Everyone’s Responsibility
The CEO develops the company’s vision, goals and mission statement
Related: Why Your Employees Are Missing out on Important Information
Managers explain the company goals and how employees' role fits in the big picture
Employees contribute to your internal communication by creating and sharing informative content
Most Common Internal Communication Challenges to Tackle
Challenge #1: Changing top-down communication to horizontal communication
Challenge #2: Improving the internal communication in place based on employees’ feedback
Challenge #3: Engaging employees with informative content no matter where they are located
Challenge #4: Measuring the results of the internal communication strategy in place
Top Reasons Why You Can’t Ignore Internal Communication at Your Workplace
1. Effective Internal Communication Boosts Employee Productivity and Teamwork
Related: Top 5 Communication Skills and How to Improve Them
2. Internal Communication Improves Employee Experience
3. The Way You Communicate with Your Team Has a Great Impact on Employee Engagement
Improve Your Internal Communication with Smarp
Takeaways
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Content: It also plays an important role in breaking down organizational silos. Related: Company Values: Definition, Importance and Examples
Your internal communication impacts your business in so many different ways including: Day-to-day operations
Cross-departmental collaboration
Strategic alignment within the company
Leadership
Employee motivation and productivity
Customer service
Innovation
Employee experience
Company culture
Employee engagement
Employee retention
Source: Harvard Business Review
The scope of IC function can span from disseminating organizational information to turning employees into better communicators both internally and externally. Related: 4 Types of Content Employees Want to Share
Internal Communication Is Everyone’s Responsibility
You’ve probably heard that in large organizations, the internal communication department is responsible for internal communication and that in small businesses, where there is usually no IC department, HR is in charge of the internal communication strategy. However, your internal communication has a direct impact on your business’s health. It also involves many different participants: