Title: The Impact of Marketing Strategy on Business Performance
Headings: The Impact of Marketing Strategy on Business Performance
The Impact of Marketing Strategy on Business Performance
Growth Surge
Increase in Sales & Revenue
Online Discoverability
Soaring Customer Base
More Achievable Goals
Efficient Business Promotion
Anuja Lath
To See the Future, Think Both/And
Yes, No or Some of Both
Either/Or Assumption #1:
Either/Or Assumption #2:
Either/Or Assumption #3:
Case Study: Amazon.com and Kohl’s
Both/And Thinking and You
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Daniel Burrus

Content: The logic was that a physical store can only hold a few hundred or several thousand items while a virtual store gives you access to millions of items or titles 24/7. So why do retail stores continue to survive and why are many even thriving? The answer is that physical shopping is experiential, not just transactional. Brick-and-mortar stores and malls that have continued to elevate the customer experience are social gathering places that create a sense of community, which technology can’t fully replace. In addition, many products are difficult to buy without physically seeing them and trying them out. Others require a knowledgeable person to help you make a decision. Why did Apple open an Apple Store? If you have been there, you know why. Why is Amazon opening brick-and-mortar bookstores? Now you know why.