Title: Five Reasons We Impulse Buy | Psychology Today
Headings: Five Reasons We Impulse Buy
Philip Graves
Five Reasons We Impulse Buy
It's time to stop filling up your home with products you don't use.

Content: you would need to look at the price, product composition, reviews and maybe even the quality of customer service supporting it. Even if you could find all the information in comparable formats, it would take hours to buy one item. So instead we use heuristics—unconsciously held rules of thumb—that help us make quick decisions that we’ve learned generally work out well. Retailers take advantage of this by packaging up products as bulk buys, or they include "free" extras. We get the impression that it must be a good value, and we go with this feeling rather than researching any further. article continues after advertisement
4. The Desire to Save
A susceptibility to "value" and apparent discounts isn’t just down to the loss aversion switch; many of us have an innate desire to save. Retailers and manufacturers play on this by telling us how much money we could save by buying and using their product. Thousands of years ago, knowing that it was important to store up food and wood for the winter would be the difference between life and death.