Title: Twitter is losing customers and its stock is falling
Headings: Twitter is losing customers and its stock is falling
Twitter is losing customers and its stock is falling
It's hard for the small core of Twitter addicts to accept, but Twitter just isn't popular enough to be successful. In fact, Twitter is losing customers.
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Content: Twitter had 305 million active users by the end of 2015. By contrast, Facebook ( FB) has 1.6 billion. Google ( GOOGL) has eight products with over 1 billion users each. Even Instagram surpassed Twitter in September, growing to 400 million users. Though Twitter ( TWTR) has been able to effectively generate sales from sponsored tweets and partnerships, it's growing at a snail's pace. It's still a relatively niche product that hasn't been able to expand its reach the way that its rivals have. New management, products, designs and features haven't done much to move the needle. Twitter's growth has stagnated, and it's nowhere close to turning a profit. Twitter is aware of the problem and has launched a slew of new products to address the issue. Notably, Twitter announced Wednesday that it is testing a new algorithm that will change the chronological order of feeds, hoping to appeal more to casual users who aren't obsessively keeping up with thousands of tweets in real time.