Title: Less-is-better effect - Wikipedia
Headings: Less-is-better effect
Less-is-better effect
Contents
Identifying the effect
Other studies
General observations
Limitations
Hypothesized causes
Applications
See also
Notes
References

Content: a third, to compare the two. The second group liked their overfilled cups more than the first group liked their underfilled cups; but the third group, when presented with both options, recognized that the larger portion was more valuable than the smaller one. Another study showed that people "felt more grateful for a $45 dollar gift card than a $55 dollar coat." More oddly, they "were happier with a 24-piece dinnerware set that was intact than a 31-piece set, a couple of pieces of which was broken. The 31-piece set contained all the pieces of the 24-piece set, and all of them were intact. This made no difference to the recipients. All they could see was the loss of the broken pieces." General observations
It has been observed that when consumers assess objects in isolation, they often compare them to other objects in the same category. " It seems that in evaluating a gift, people are neither sensitive to the actual price of the gift, nor to the category of that gift (e.g. whether a coat or a scarf), but they are very sensitive to the relative position of the gift within its category."