Title: Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Headings: Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Content: “As you think about what’s happening with speed, just in January we thought transforming the enterprises would take a decade,” says Accenture CEO Julie Sweet. “ Now we believe it’ll take five years. So we have this huge opportunity as everyone is re-imagining everything—you’re rebuilding industries, you’re rebuilding economies—to do it with a responsible business by design.” According to Sweet, who became CEO in 2019, the company started working on the campaign a year ago when it began updating its strategy from 2014 that sought to pivot the business to become 70% focused on digital, cloud and security by 2020. ( The company hit that target a few weeks ago.) The campaign strategy is also a way of stress-testing the new five-year plan during the pandemic. Sweet recalled putting a new growth model in place on March 1, along with a 40-person leadership team that’s twice the size of the previous one. The change has led to more inclusive and less hierarchical leadership that, she says, “was a theory 12 months ago” but has helped the company move faster than before. “I’m talking to a lot of CEOs right now who are saying we want to act with the speed we acted with in the crisis,” she says. “ And I always ask a simple question: ‘