Title: Edsel History – Why The Ford Edsel Failed
Headings: The Edsel Proved Why You Should Never Design a Car by Comittee
The Edsel Proved Why You Should Never Design a Car by Comittee
Ford had big ambitions for Edsel. Unfortunately, they were too big.

Content: Unfortunately, this ambition gave birth to the Edsel, whose name became synonymous with abject corporate failure after the nascent brand was killed in 1959. The Edsel's short history makes a fascinating cautionary tale for anyone in business–not just the car industry. Our pals at Regular Car Reviews got into the history of Edsel in a new documentary podcast. It's a great listen for anyone interested in the car business. Under the leadership of Henry Ford II, the Ford Motor Company hired some of the brightest minds in America as executives. This group, dubbed the Whiz Kids, wanted to increase Ford's market share in the U.S. with a new brand to slot between Ford and Mercury. Only trouble is, they couldn't come up with a good name. After literally thousands of names were suggested, they eventually settled on Edsel, the first name of Henry Ford's son, Henry II's father–"settled" being the key word here. They threw lots of new technology at the Edsel too, but no one really had a clear vision for what the car was supposed to be. To make matters worse, the first Edsels built were plagued with production problems, enraging dealers.