Title: Amazon Prime Customers Complain That Packages Are Arriving Late
Headings: Disgruntled Amazon customers are complaining that their packages keep arriving late, and it could be an ominous sign for Prime
Disgruntled Amazon customers are complaining that their packages keep arriving late, and it could be an ominous sign for Prime
An Amazon worker at one of its fulfillment centers.
There are plenty of complaints about delayed Amazon shipments on social media
An Amazon delivery vehicle.
Data shows a different side to the story
Jenny Cheng/Business Insider
The customer is always right
Amazon CEO Jeff Bezos.
So what's really going on?
Amazon's brand could suffer
Delayed packages aren't enough to slow Amazon down
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SEE ALSO: Amazon raising the price of Prime is a huge bet on itself
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Content: Everything revolves around the customer. If it negatively impacts the customer experience, they wouldn't do it." But even when anecdotes and data disagree, the anecdotes still matter, as Amazon CEO Jeff Bezos has said in the past. Bezos still reads customer complaints sent to jeff@amazon.com. The email address is one of the ways Bezos says close to his customers, and it fuels his customer-obsessed mindset. ( He recently used it to help reunite an Amazon customer with his stolen puppy .) "The thing I have noticed is when the anecdotes and the data disagree, the anecdotes are usually right. There's something wrong with the way you are measuring it," he said during an interview at the George Bush Presidential Center in April. Amazon CEO Jeff Bezos. Evan Vucci/AP
Amazon customer service often steps in to make things right when customers complain on social media, offering refunds in the form of credit to their accounts, resending items free of charge, or even giving people free Prime memberships.