Title: Media Credibility | Pew Research Center
Headings: Media Credibility
Media Credibility
Print Credibility Also Low
Online News Sites
Partisan Gap in Credibility Ratings

Content: Media Credibility | Pew Research Center
Key News Audiences Now Blend Online and Traditional Sources
Media Credibility
The public continues to express skepticism about what they see, hear and read in the media. No major news outlet – whether broadcast or cable, print or online – stands out as particularly credible. There has been little change in public perceptions of the credibility of most major news organizations between 2006 and 2008. Over the last 10 years, however, virtually every news organization or program has seen its credibility marks decline. In 1998, for example, 42% of those who could rate CNN gave it the highest rating for credibility (four on a scale from one to four). That fell to 28% in 2006, and remains low in the current survey (30%). Credibility ratings for several other television news organizations – including the three major broadcast news outlets – also have declined since 1998. Comparable percentages say they can believe all or most of what NBC News (24%), ABC News (24%) and CBS News (22%) report (based on those who can rate those organizations). Credibility ratings for the Fox News Channel have remained largely stable in recent years. Currently, 23% say they can believe all or most of what they hear from Fox, down slightly from 2006 and 2004 (25%).