Title: 12 Product Marketing Interview Questions and Answers
Headings: 12 Product Marketing Interview Questions and Answers
12 Product Marketing Interview Questions and Answers
Product Marketing Interview Questions and Answers
Situation-Based Questions
1. Describe one product that you think is marketed poorly. Also, explain what you would do differently, and why.
2. How would you inform customers of new product feature launches?
3. How would you justify any price changes to old customers?
4. You believe the market is too saturated to profit with a new product. What would you do in this case?
Product Marketing Role-Based Questions
5. How does your PM background look like?
6. What do you expect from this PM role?
7. What products have you previously marketed, and how?
8. What's the best way to measure the success of a product launch?
9. How do you make sure that the sales team understands how to present the product in an engaging manner?
Behavior-Based Questions
10. Have you been involved in a failed product marketing campaign? If yes, what do you think went wrong, and what was your lesson from it?
11. How do you make sure you and your team members communicate effectively?
12. How do you keep up-to-date with the latest industry and market trends?
Acing Product Marketing Interview Questions
Josh Fechter

Content: To answer this question, candidates need to be aware of the latest marketing tools. They have to be able to list down the KPIs and metrics that need tracking to assess the success of a product launch. That includes launch campaign metrics such as lead generated, page views, news coverage, and promotional channel metrics. They should also mention product adoption metrics, such as product trials, user retention, and customer usage. Furthermore, market impact metrics such as revenue, market share, and competitive win rate may seem like a given, but they need a mention. Lastly, they should also explain why qualitative internal and external feedback is important in determining product launch success. 9. How do you make sure that the sales team understands how to present the product in an engaging manner? Product marketers should understand that the marketing and sales teams need to work together. Product marketers have to help sales teams understand the product and marketing positions to make sure the right sales approach is adopted.