Title: Jorge Rodriguez-Gerada - Wikipedia
Headings: Jorge Rodriguez-Gerada
Jorge Rodriguez-Gerada
Contents
Early years
Culture Jamming
Identity Series
Identity Composite Series
Memorylithics
Terrestrial Series
Expectation
Homage to Enric Miralles
Gal-La
Mama cash
Wish
Out of Many, One
References
Bibliography
External links

Content: The media was very interested in their activity, the group realized there were issues that could benefit from this type of attention. They decided to join as ‘Artfux’ and continue producing controversial artwork together. Culture Jamming
Artfux started by illegally altering billboards and staging socially charged street actions and performances. But it was their billboard alterations that had the most coherent goal and plan of action in order to effect change. They targeted the disproportionately high amount of damaging products (get drunk quick beverages and menthol cigarette brands) being advertised in poor areas. Coinciding with their ‘ad-busting’ was a wave of black and Latino communities coming together against cigarette and alcohol advertising. The communities accused these companies of exploiting black poverty by target –marketing inner cities for their lethal product. The Reverend Calvin O. Butts would take his parishioners on ‘bill-board busting’ missions and they would simply paint over the cigarette or alcohol adverts around their church with white paint. Whilst the Reverend Calvin O. Butts method was effective Rodríguez-Gerada, with Artfux, sought more creative ways to undermine the billboard consumption messages: by turning them into political messages of their own with ‘clever/cute’ interventions.