Title: 10 Proven Strategies For Marketing To College Students
Headings: 10 Proven Strategies For Marketing To College Students
10 Proven Strategies For Marketing To College Students
1. Speak to them like adults
2. Avoid generalizing
3. Consider their income
4. Don’t skip the copy
Be trendy, but don’t overdo it
Get online
Get on campus
Use traditional advertising
Get them talking
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Content: Avoid generalizing
A lot of marketers believe they know how to market to college students, but in actuality they’re just generalizing them into one population. Not all university students think the same way. Based on their majors, they could have completely different outlooks on life. A communications major won’t interpret advertisements the same way a chemistry major will. It’s possible to be general with marketing to the population, but it won’t be as effective. One way to do this is by personalizing it to a specific field. For instance, if your product is textbooks, what kind of textbooks does each major require? If you focus on one field and promote textbooks from those courses, you have their attention. 3. Consider their income
It’s hard to understand how to market to college students if you don’t understand how they spend their money.