Title: What is TikTok? A Guide To Understanding The Latest Social Media Craze
Headings: TikTok 101: A Guide to Understanding the Latest Social Media Craze
TikTok 101: A Guide to Understanding the Latest Social Media Craze
What is TikTok?
How does TikTok work?
Personalized feed
Engagement for engagement’s sake
Short form content
Hashtags & hashtag challenges
Reaction videos
Tutorials
TikTok duets
How to use TikTok
Open an account
Create a TikTok video
Add sounds to your TikTok video
Why is TikTok so popular?
TikTok for business
Who uses TikTok?
How to use TikTok for business
Sponsored ads
Branded hashtag challenges
TikTok influencers
By Jenna Romano

Content: The app features a plethora of fun and easy-to-apply special effects such as sound, filters, unique transitions and time manipulation such as slo-mo or rewind. One of the best parts of TikTok is that the content focus is about literally anything: humor, music, fitness, travel, hobbies, food, dance, etc. Apart from that, TikTok is really a culture of its own, and the only way to truly get it is to set up an account and dive in. The 15 second videos that make up the app fall under a number of different categories, including: Hashtags & hashtag challenges
Hashtags play a large role in TikTok. At any one time, a user’s feed can be filled with tons of trending hashags, which function to organize content, as well as encouraging users to engage. Hashtags can be fun, inspirational or informative. Users also participate in hashtag challenges, which can shift into trend status quickly. They can involve anything from encouraging users to show off their best jeans (such as the #InMyDenim challenge by Guess) to sharing things they’re grateful for (like Aerie’s #AerieREALPositivity challenge).