Title: Twitter Stock Soars Despite Losing Millions of Users | InvestorPlace
Headings: Twitter Stock Soars Despite Losing Millions of Users
Twitter Stock Soars Despite Losing Millions of Users
Twitter loses 9 million users and that’s a good thing (for now)
Twitter Reports Huge Decline in Monthly Users
A New Focus on the Health of the Platform
TWTR Beats Revenue and Earnings Estimates

Content: While a small MUA drop was met with consternation in Q2, the growing emphasis around building a healthy platform by weeding out undesirable accounts turned this quarter’s purge in MAU into a win for Twitter Stock. Of course, there were other factors as well. TWTR Beats Revenue and Earnings Estimates
Actively cleaning up its user base was one part of a winning quarter for TWTR. The other was financial. The company beat expectations for both revenue and earnings. Q3 revenue of $758 million was a 29% gain year-over-year. Those numbers included an encouraging performance for advertising on Twitter. Total ad revenue also increased by 29% to $650 million, ad engagements increased by 50% and the cost per engagement dropped by 14%. In other words, the platform has proven more effective for advertisers — with users much more likely to look at an ad, and the cost for each of those views dropping. This trend is likely related to Twitter’s ongoing efforts to weed out fake accounts, and it bodes well for future growth in advertising revenue and Twitter stock.