Title: Music, Emotion, and Well-Being | Psychology Today
Headings: Music, Emotion, and Well-Being
Shahram Heshmat Ph.D.
Music, Emotion, and Well-Being
How does music affect the way we think, feel, and behave?

Content: Music doesn’t only evoke emotions at the individual level, but also at the interpersonal and intergroup level. Listeners mirror their reactions to what the music expresses, such as sadness from sad music, or cheer from happy music. Similarly, ambient music affects shoppers’ and diners’ moods. article continues after advertisement
7. Consumer behavior. Background music has a surprisingly strong influence on consumer behavior. For example, one study (North, et al., 1999) exposed customers in a supermarket drinks section to either French music or German music. The results showed that French wine outsold German wine when French music was played, whereas German wine outsold French wine when German music was played. 8.