Title: 7 Marketing Lessons from Eye-Tracking Studies
Headings: 7 Marketing Lessons from Eye-Tracking Studies
7 Marketing Lessons from Eye-Tracking Studies
1. Eye Tracking Shows We Must Avoid “Dead Weight” Visuals
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
2. Eye Tracking Shows The Effect of Video on Search Results
3. The Power of Directional Cues’ Eye Tracking
4. Eye Tracking Studies Show The F-Pattern Works Across the Board
5. Eye Tracking Shows “The Fold” isn’t That Important
6. Eye Tracking Proves That Newsletters Should Be Short and Sweet
7. Eye Tracking Proves The Power of Pre-Sale Prices

Content: Better yet, Stevens also tested perception of the sale price to see if viewing the pre-sale price played a role. These were his findings: After consumers selected the smoothie of their choice, I asked them if their purchase was a good value for the money on a 7 point “like” scale (with 1 being very good value for the money and 7 being not very good value for the money). Consumers who saw only the promotional item gave a mean score of 2.4. Consumers who saw the promotional item next to a full-price premium offer gave it 1.7, even though they purchased the same item! Basically, humans are pretty bad at evaluating price without contextual clues (as argued by Ariely in this TED talk ). We find it much easier to make decisions when we have something to base them on. That’s why people often view a sale price as a better value when they can see what they really are saving. Without that contextual clue, the sale price is hard to evaluate because they don’t know what the product usually sells for. Lesson learned: