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Headings: Office of Public and Intergovernmental Affairs
Office of Public and Intergovernmental Affairs
VA Publishes Social Media Policy
VA Publishes Social Media Policy
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Content: Use of Web-Based Collaboration Technologies,” encourages the adoption and use of social media by VA employees. It provides workplace boundaries and establishes the Department’s philosophy for communication: VA is open and transparent, and VA is willing and able to engage and collaborate with its many stakeholders online. “This isn’t about using social media because it’s cool or because it’s a fad,” said VA Director of Online Communications Brandon Friedman. “ It’s about getting the right information to the right Veteran at the right time. This policy sets us on a path toward changing how we talk—and listen—to Vets.” VA began launching social media sites in 2009 and the Department has over 100 Facebook pages, more than 50 Twitter feeds, two blogs, a YouTube channel, and a Flickr page. VA’s Facebook pages have a combined subscribership of over 293,000 fans—with the Department’s main page reaching over 138,000. On Twitter, VA has a combined followership of over 53,000—with the Department’s main feed reaching over 22,000. VA has posted over 300 videos on YouTube and over 9,000 photos on Flickr, which have been viewed over a combined 1.1 million times.