Title: Ways social media has changed our society | by Chomwa Shikati | What it Takes | Medium
Headings: Ways social media has changed our society
Ways social media has changed our society
I am not a huge fan of social media myself, partly because I prefer to live life in the real world, and partly because am naturally a private individual. And yet here I am, using social media to let you hear my opinion on social media.
Business impact
Well, even an individual with a very brilliant idea coupled with excellent marketing abilities can achieve great financial success on social media.
Social media has moved from a “nice to have” to a “must have” component or department of a company’s business strategy.
Social Impact
But just like most things, they are drawbacks and downsides to the excessive use and reliance of social media…
Conclusion

Content: Only those businesses could afford to have wider reach. And now? Well, even an individual with a very brilliant idea coupled with excellent marketing abilities can achieve great financial success on social media. Small companies are curving out a market for themselves amongst the 2. 4 billion people estimated to be connected on social media quite easily. Compared to television advertisements and other expensive forms of marketing, social media presence is a cheap and effective means to enhance brand image and popularity. Social media has moved from a “nice to have” to a “must have” component or department of a company’s business strategy. Social media has also changed how business recruit individuals into their companies. Looking back to 10 years ago, recruiters were limited in the ways they could reach out and engage with potential candidates and clients, but thanks to the rise of the internet and mobile devices paired with the growth of social media, it would seem modern day recruiters are now spoilt for choice in the ways they can make contact with potential candidates and clients. Social Impact
In terms of social circles, social media has broken down barriers when it comes to communicating and we are spoilt for choice when it comes to ways of getting in contact with someone.