Title: 13 Product Management KPIs and Metrics | SurveySparrow
Headings: 13 Product Management KPIs and Metrics You need to Know
13 Product Management KPIs and Metrics You need to Know
Mathew Maniyamkott
What are product management KPIs?
How to choose the right product management KPIs?
#1 Based on business goals:
#2 Some metrics are vanity:
#3 Consider the company’s stage:
#4 Lagging and Leading performance indicators:
#5 Spot trends:
#6 Look at indicators that measures product, process and people:
Product Management KPIs and Metrics
1. Monthly Recurring Revenue (MRR):
2. Average Revenue Per User (ARPU):
3. Number of customers acquired:
4. Customer Acquisition Cost:
5. Customer Lifetime Value:
6. Retention Rate:
7. Churn Rate:
8. Net Promoter Score (NPS):
9. Customer Satisfaction Score (CSAT):
10. Organic vs Paid traffic:
11. Bounce Rate:
12. Number of active users:
13. Customer Conversion Rate:
Conclusion:
Mathew Maniyamkott
It's our product.
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Content: Just knowing these numbers helps you make smart business decisions, especially for marketing and product pricing. CLV= Average Revenue Per User * Average Customer Lifetime
Use this metric to select the best customer acquisition channels and retention strategies. It will also help you to understand if your product pricing is flawed or do you need to market it differently so that you can get a different set of customers who will be ready to pay more. 6. Retention Rate: It is the percentage of customers who continue doing business with you after a certain time period. Using this KPI in product management, you can measure how long you will be able to retain your customers and if there is a decline in the number of customers leaving, you need to find out if there are measures taken regularly to retain customers. Without a retention strategy in place, it is normal for businesses to only spend time on acquiring new customers while completely ignoring the existing ones. Retention Rate= (Customers at the end of a time period)- (New customers/Customers at the start of the time period)*100
Another method that you can use to reduce the retention rate is to talk to your previous customers and ask them why they decided to leave you. Always remember that getting new customers is much more difficult than keeping your existing customers happy.