Title: 9 Famous Project Failures And Lessons Learned
Headings: 9 Famous Project Failures And Lessons Learned
9 Famous Project Failures And Lessons Learned
1. Edsel by Ford
2. DeLorean DMC-12
3. Microsoft Zune
4. Virtual Case File
5. Apple Lisa
6. New Coke
7. Crystal Pepsi
8. Segway Personal Transporter
9. Berlin Brandenburg Airport
Summary

Content: 1 in 10, as the company’s consultants predicted. New production facilities, new and unqualified workforce, low engine performance and unrealistically high price tag due to poor planning. John DeLorean’s arrest on drug trafficking charges added to the company’s problems, and even though the jury acquitted him soon, it was too late. Wrong timing was another aspect: the car came out during a recession. Not a good time to sell cars like this: with its two seats, it was not designed as a primary family car – more a luxury vehicle. So its purchase could be postponed – and many opted for that. So, eventually, the car couldn’t live to the hype it created. Lessons learned: