Title: How the 4Ps & 3Cs framework helps Product Managers to find the product/market fit
Headings: How the 4Ps & 3Cs framework helps Product Managers to find the product/market fit
How the 4Ps & 3Cs framework helps Product Managers to find the product/market fit
Giacomo Lami
Data Infra Product @facebook

Content: How the 4Ps & 3Cs framework helps Product Managers to find the product/market fit
How the 4Ps & 3Cs framework helps Product Managers to find the product/market fit
Published on August 2, 2016
August 2, 2016 • 144 Likes • 7 Comments
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When I was at Telanav, I remember our CEO being very big on empowerment. He used to say that a product manager is responsible for managing the product described not just as a set of features, but as the whole business that spans from sales to marketing to support. Product Managers were truly considered the CEO of the products. One of the most important technique that he thought me was the “4Ps & 3Cs” framework. Initially, like every new tool, it may seem a waste of time, but you’ll soon realize how incredibly valuable and insightful this exercise is. In fact, it forces you to create and maintain a complete view of the product you own, it allows you to think about a business venture in a structured way and, finally, it lets you realize how much you didn’t know about the business you are in. The first time, I was skeptical, but as I digged into it, I quickly started to see the benefits. Today, as product manager for multiple products, I make sure to run the 4Ps& 3Cs exercise for each of them. Let’s learn a little bit more about this framework which is thought also in great schools like Duke and Harvard. The 4Ps is often called “The Marketing Mix” and it has been a very popular framework for the last 30 years.