Title: A Brief Introduction to Motivation Theory |
Headings: A Brief Introduction to Motivation Theory
A Brief Introduction to Motivation Theory
What is Motivation?
1. Content Theories about Motivation
Incentive Theory
2. Process Theories about Motivation
Expectancy Theory
Goal Theory
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Content: I strongly belive that motivating people with visionary and shared goals is more favorable than motivating through tactics, incentives or manipulation through simple carrot and stick approaches because motivating with vision is natural wheras the former is artificial and ephemeral). Now, lets rise on the shoulders of the giants : A Classification of Motivation Theories (Content vs. Process)
Motivation theories can be classified broadly into two different perspectives: Content and Process theories. Content Theories deal with “what” motivates people and it is concerned with individual needs and goals. Maslow, Alderfer, Herzberg and McCelland studied motivation from a “content” perspective. Process Theories deal with the “process” of motivation and is concerned with “how” motivation occurs. Vroom, Porter & Lawler, Adams and Locke studied motivation from a “process” perspective. 1. Content Theories about Motivation
Abraham Maslow’s Hierarchy of Needs
When motivation theory is being considered the first theory that is being recalled is Maslow’s hierarchy of needs which he has introduced in his 1943 article named as “A Theory of Human Motivation”.