Title: Who Are Cadbury's Main Competitors?
Headings: Who Are Cadbury's Main Competitors?
Who Are Cadbury's Main Competitors?
Key Takeaways
1. Mars/Wrigley’s
2. Hershey's
3. Nestle

Content: In 1988, Hershey’s paid $300 million for the rights to Cadbury’s U.S. operations. 11 ﻿ Cadbury agreed; at the time, it saw no chance to compete against Hershey's and Mars, which controlled a combined 70% of the market. 12 ﻿
Hershey's caused an uproar when it sued several importers of Cadbury products from the U.S. Hershey's uses a different recipe than the British chocolatier, and many former British residents want the authentic version. Cadbury's chocolate in the United Kingdom lists milk as the number one ingredient, while the American version made by Hershey’s has sugar as the number one ingredient. 13 ﻿
Hershey's is in a unique position, as it is both a competitor and a distributor of Cadbury products. 14 ﻿ The long-time rights deal led many to believe that Cadbury and Hershey's would eventually merge, but that has not been the case. Nestle and Cadbury did at one time attempt a joint bid for Hershey's, but it ultimately fell through. 15 ﻿
3. Nestle
Nestle is the largest food company in the world, covering many different subsectors of the market.