Title: Grassroots activism: make that change | ThoughtWorks
Headings: Grassroots activism: make that change
Grassroots activism: make that change
Awareness and education
Illuminate research with real-life examples
Create a platform for discussion and support
What next?

Content: Using our domain knowledge and technical skills, we have been able to involve ourselves in impactful projects in energy grid operations, renewable technology integration, and power storage. Internal discussions have also resulted in changes within ThoughtWorks own operations. North American employees now have a fossil fuel-free allocation option in their pension portfolios. A global ‘Green Office Challenge’ saw employees revamping their internal offices to reduce carbon footprint, and there have been film screenings and public presentations on climate change across the company to raise awareness and provide an opportunity to discuss the amplification of climate justice efforts. What next? The power of the grassroots movement then lies simply in the will and passion of the people who represent it. Personally motivated, these people bring an unrestrained enthusiasm that can carry a motion through the challenges that typically accompany change. In addition, access to digital communication channels, including social media, means that these groups can mobilize a huge number of their membership base at speed, in a way that was never imagined in the past. Campaigns can go viral, increasing the number of people involved, and forcing the powers-that-be to sit up and take notice. With these principles in mind, anyone, from any walk of life can make a real difference to their own situation, and beyond.