Title: How To Achieve Product-Market Fit
Headings: How To Achieve Product-Market Fit
How To Achieve Product-Market Fit
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your minimum viable product feature set
5. Create your minimum viable product prototype
6. Test your minimum viable product with customers

Content: Determine your target customer
Start with a hair-on-fire problem that an identifiable group of people have. Target customers ultimately decide how well a product meets their needs. Use market segmentation to clearly define your target customer. Segmentation is the partitioning of the full market into market segments consisting of potential customers with similar needs and behavior. Defining the attributes and characteristics of various target users, commonly referred to as “persona archetypes,” is a great way to describe your target customer so that everyone on the product team understands for whom they are designing and building the product. Start with a high-level hypothesis of your target customer and continually revise it as you learn, refine and tweak the features of your product in order to improve it, a process known as iterating. 2. Identify underserved customer needs
After forming a target customer hypothesis, the next step is to understand their underserved needs. Identify the specific needs that correspond to a good market opportunity. Address customer needs that are not adequately met in order to create value for customers.