Title: Holistic Marketing – Meaning, Concepts, and Importance | Cleverism
Headings: Holistic Marketing – Meaning, Concepts, and Importance
Holistic Marketing – Meaning, Concepts, and Importance
WHAT EXACTLY IS HOLISTIC MARKETING?
COMPONENTS OF HOLISTIC MARKETING
Relationship Marketing
Integrated Marketing
Internal Marketing
Socially Responsible Marketing
Performance marketing
IMPORTANCE OF THE HOLISTIC MARKETING APPROACH
Brand Building
Consistency
Efficiency
Effectiveness
THE HOLISTIC MARKETING FRAMEWORK
Value Exploration
Value Creation
Value Delivery
WRAPPING UP
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Content: These include the employees, customers, shareholders, suppliers, as well as the community in which the business operates. All marketing decisions are made after considering the impact of the decision on all the stakeholders. Marketers need to make sure that all marketing decisions are in line with the decisions of the other stakeholders. Only by doing this can a business survive and thrive in today’s hyper-competitive business environment. For the holistic marketing approach to be successful, there is need for the following: A common goal: The holistic marketing approach requires that all parts and aspects of the business work in harmony towards one common goal of delivering a great customer experience. Aligned activities: All business activities, processes, communication and services should be aligned towards the achievement of the common goal of providing a great customer experience. Integrated activities: