Title: History of Chrysler - Wikipedia
Headings: History of Chrysler
History of Chrysler
Contents
History
Origins
Engineering innovations
Early models
Vehicle marques
Other marques
Mopar, AutoPar
MoPar, Chryco, AutoPar
Airtemp
Acustar
Safeguard
Airflow
The Forward Look
Government programs in World War II
Vehicles and systems
Radar antennas
Postwar government programs
Missiles
Space boosters
1960s
Expansion into Europe
The 1970s
Turbine
Lee Iacocca's Impact
Main article: Lee Iacocca
1980s
1990s
DaimlerChrysler 1998–2007
Chrysler sale to Cerberus 2007–2009
2008 financial crisis
US Government backing of warranties
Chapter 11 reorganization
Chrysler Group
Timeline of Chrysler
Logos
Medallion logo
Forward Look
Pentastar
Return of divisional logos
Winged logo
Revival of Pentastar
Elimination of the Pentastar
See also
Notes
References and further reading

Content: The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U.S. sales by 1936, a position it would last hold in 1949. Early models
Chrysler 70
Chrysler Touring
Vehicle marques
1931 Plymouth
In 1928, Chrysler Corporation began dividing its vehicle offerings by price class and function. The Plymouth brand was introduced at the low priced end of the market (created essentially by once again reworking and rebadging Chrysler's 4-cylinder model). At the same time, the DeSoto marque was introduced in the medium-price field. Shortly thereafter, Chrysler bought the Dodge Brothers automobile and truck company and launched the Fargo range of trucks. By the late 1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy. This proliferation of marques under Chrysler's umbrella might have been inspired by the similar strategy employed successfully by General Motors. Beginning in 1955, Imperial, formerly the top model of the Chrysler brand, became a separate make of its own, and in 1960, the Valiant was introduced likewise as a distinct marque. In the U.S. market, Valiant was made a model in the Plymouth line and the DeSoto make was discontinued for 1961. With those exceptions per applicable year and market, Chrysler's range from lowest to highest price from the 1940s through the 1970s was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial.