Title: Dissecting the 2008 Electorate: Most Diverse in U.S. History | Pew Research Center
Headings: Dissecting the 2008 Electorate: Most Diverse in U.S. History
Dissecting the 2008 Electorate: Most Diverse in U.S. History
I. Overview
Comparing the Census Bureau’s Turnout Estimate with the Reported Vote Tally
About this Report
A Note on Terminology
Facts are more important than ever

Content: Nearly all (95%) black voters cast their ballot for Democrat Barack Obama. Among Latino voters, 67% voted for Obama while 31% voted for Republican John McCain. Among Asian voters, 62% supported Obama and 35% voted for McCain. In contrast, white voters supported McCain (55%) over Obama (43%). This report summarizes the participation of voters in the 2008 presidential election and follows reports from the Pew Hispanic Center, a project of the Pew Research Center, on the Latino vote ( Lopez and Livingston, 2009; Lopez, 2008; Taylor and Fry, 2007) and Latino public opinion about the election and the candidates ( Lopez and Minushkin, 2008 ). The data for this report are derived from the November Voting and Registration Supplement of the Current Population Survey (CPS). The CPS is a monthly survey of about 55,000 households conducted by the Census Bureau for the Bureau of Labor Statistics. The November Voting and Registration Supplement is one of the richest sources available of information about the characteristics of voters.