Title: What Motivates Impulse Buying? | Psychology Today
Headings: What Motivates Impulse Buying?
Ian Zimmerman Ph.D.
What Motivates Impulse Buying?
Personality, pleasure, and product connections can all lead to impulse buys.

Content: However, an excessive level of impulse buying can lead to debt and unhappiness, so it’s in your best interest to know the warning signs. If you find that you often spend money without really thinking about what you’re buying or why, and you fit the description of an impulse buyer, you may have an impulse buying tendency. If you get a sudden urge to buy something after you play around with it, or after realizing you can buy it immediately, or after thinking of a friend who owns it, you’re probably experiencing an impulse buying urge that came from a connection between you and the product. Ultimately, an easy way to tell if a purchase is impulsive is to ask, “Did I plan to buy this, or did I get the urge to buy it just now?” If you didn’t plan to buy it, you’re probably experiencing an impulse buying urge. By putting that product back on the shelf and refusing to purchase it, you’re doing something to help yourself. You’re rejecting the idea that by purchasing that product you’ll be happier, better respected, or more complete. In so doing, you’ll not only get to keep more of your money, but you’ll become a smarter consumer and possibly a happier person. SHARE
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Impulse buying
Submitted by Anonymous on February 27, 2013 - 4:45am
Whilst the reasons you give for impulse buying are obviously well researched and apply to many people, I think there are other reasons. I am a designer and buy things which fire my imagination on impulse.