Title: The Proven Process for Developing a Go-to-Market Strategy
Headings: The Proven Process for Developing a Go-to-Market Strategy
The Proven Process for Developing a Go-to-Market Strategy
What is a Go-to-Market Strategy?
The 4 Components of a GTM Strategy
How to Build a Go-to-Market Strategy
Go-to-Market Strategy Examples
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Go-to-Market (GTM) Strategy
Why do you need a go-to-market strategy?
Free Go-to-Market Kit
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The 4 Components of a GTM Strategy
How to Build a Go-to-Market Strategy
1. Identify the buying center and personas.
2. Craft a value matrix to help identify messaging.
3. Test your messaging.
4. Optimize your ads based on the results of your tests before implementing them on a wide scale.
5. Understand your buyer’s journey.
6. Choose one (or more) of the four most common sales strategies.
The Self-Service model
The Inside Sales Business Model
The Field Sales Business Model
The Channel Model
7. Build brand awareness and demand generation with inbound and/or outbound methods.
8. Create content to get inbound leads.
9. Find ways to optimize your pipeline and increase conversion rates.
10. Analyze and shorten the sales cycle.
11. Reduce customer acquisition cost.
12. Strategize ways to tap into your existing customer base.
Go-to-Market Strategy Examples
1. Via
2. Microsoft Surface
3. Owala
4. Bread Beauty Supply
5. The Sip
6. Vuclip
7. Upscope
Create a Strong GTM Strategy for Your New Venture
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Content: Still, they’re useful for keeping in mind — especially if you’re creating a never-before-seen product. Here are the four critical parts of a go-to-market strategy: Product-market fit: What problem (s) does your product solve? Target audience: Who is experiencing the problem that your product solves? How much are they willing to pay for a solution? What are the pain points and frustrations that you can alleviate? Competition and demand: Who already offers what you’re launching?