Title: Why American Motors Failed: The Full Story | TheThings
Headings: Why American Motors Failed: The Full Story
Why American Motors Failed: The Full Story
13 Compact Cars At The Wrong Time
12 1965 AMC Marlin Problems
11 Foreign Competition
10 Inefficient Manufacturing
9 AMX Did Not Sell
8 Renault Partnership
7 Poor Reliability Perception
6 Jeep Ownership
5 AMC Pacer Expenses
4 Design Issues
3 Lack of Partnerships
2 Ford and GM Competition
1 Lackluster Advertising
Next: 15 Facts About AMC And Their Beloved Muscle Cars

Content: Renault itself was having financial issues and was under pressure from the French government to get rid of American Motors. Just as the company started making a profit again, Renault cut them loose in 1986. 7 Poor Reliability Perception
Via Hemmings
By the 1970s, none of the American car companies were putting out great products, American Motors included. However, while Chevrolet and Ford overcame the disastrous Vega and Pinto debacles, American Motors was not as agile in convincing consumers that their products were reliable. They simply did not have the marketing and advertising resources that the bigger companies employed to overcome the poor perception. 6 Jeep Ownership
Via Jeep
In 1970 American Motors purchased Kaiser Jeep, and it was a good move, as it would complement their car lines and none of the other American manufacturers had a similar product. While the Jeep division was always profitable, American Motors was never able to distinguish it from their other later offerings, like the Eagle SUV. Again, their marketing strategy did not take advantage of their different offerings like GM did with Buick, Chevrolet, Pontiac etc. 5 AMC Pacer Expenses
Via WikimediaCommons
The Pacer was introduced in 1975 and was a completely new model that did not share any components with other American Motors offerings. As a result, it was an extremely expensive gamble for the company that did not pay off in large sales.