Title: Going Out of Business – Toys “R” Us | The Connectere
Headings: Going Out of Business – Toys “R” Us
Going Out of Business – Toys “R” Us
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Content: Going Out of Business – Toys “R” Us | The Connectere
Going Out of Business – Toys “R” Us
By Simran Saini
On September 5, 2020
In Business, The Connectere
Toys “R” Us- once a source of joy for children around the world, has closed all of its global stores, thus, marking the end of this chain. It was once a king of the toy castle, evident from the fact that as soon as the news broke out, Toys “R” Us would be closing its doors for good, millennials across the US were singing, “I am a Toys “R” Us kid”. They asserted- “The end of Toys “R” Us is the end of an era.” For those of you who don’t have the slightest idea about what Toys “R” Us is, let me decode. Beginning in the 1950s, Toys “R” Us emerged as the biggest toy seller in the US, expanding rapidly over the years as it pushed out chains globally. As the name suggests, it was known for its endless supply of the latest toys and expensive catalogues. Throughout its 70 years in business, the company expanded its 1,600 stores worldwide and eventually became a massive big-box chain and a symbol of American retail. It spread out to dominate the toy industry and pushed competitors out of business through radio and television marketing. No one had ever seen anything like this. The company also had a huge flagship store in Times Square which remained open for 24 hours to cater to tourists who yearned to place a hand on Toys “R” Us’ shelves.