Title: Influences of Culture and Gender on Personality
Headings: Influences of Culture and Gender on Personality
Influences of Culture and Gender on Personality
Both culture and gender are important factors that influence the development of personality.
Learning Objective
Key Points
Terms
Full Text
Culture and Personality
Gender and Personality
Influence of gender roles on personality expression
Approaches to Studying Personality in a Cultural Context
Allport's, Cattell's, and Eysenck's Trait Theories of Personality

Content: This type of attitude change has been accompanied by behavioral shifts that coincide with changes in trait expectations and shifts in personal identity for men and women. Influence of gender roles on personality expression
Gender roles can determine which traits are considered positive or desirable. These traits vary from culture to culture. Approaches to Studying Personality in a Cultural Context
There are three approaches that can be used to study personality in a cultural context: the cultural-comparative approach, the indigenous approach, and the combined approach, which incorporates elements of the first two approaches. The cultural-comparative approach seeks to test Western ideas about personality in other cultures to determine whether they can be generalized and if they have cultural validity (Cheung van de Vijver, & Leong, 2011). For example, researchers used the cultural-comparative approach to test the universality of McCrae and Costa’s Five Factor Model. They found applicability in numerous cultures around the world, with the Big Five traits being stable in many cultures (McCrae & Costa, 1997; McCrae et al., 2005).