Title: The 10 Best Marketing Strategies to Reach College Students | WordStream
Headings: The 10 Best Marketing Strategies to Reach College Students
The 10 Best Marketing Strategies to Reach College Students
Why market to college students?
10 effective ways to market to college students
1. Leverage trials and samples
2. Offer targeted discounts
3. Write clever copy
4. Mind your social accounts
5. Try out traditional tactics
6. Host a giveaway, raffle, or competition
7. Engage student ambassadors
8. Consider social causes
9. Look for college media sources
10. Influence their parents
Mary Lister

Content: Just like emphasizing exclusive discounts for colleges, if you have more than one university in your area, make a little friendly competition like this 5K did. 7. Engage student ambassadors
Pay attention to the students who are loyal patrons of your business. Whether that means engaging with them in your store or restaurant or keeping track of recurring orders online, make sure you’re acknowledging their loyalty. Think of your student ambassadors as nano-influencers. Make some ambassador kits, including simple pieces of swag like a t-shirt, bottle opener, water bottle, etc. and arm them with materials to give away to their peers. This can work best if they get referral discounts themselves! While not college-student-specific, Aerie is great at leveraging user generated content on their social accounts. They are regularly #regram-ing content from their customers—which just makes it easier to fill your social calendar!