Title: Product differentiation - What does your product do better?
Headings: Brainrants |
Brainmates Blog

Brainrants | Brainmates Blog
Product Differentiation – What Does Your Product Do Better?
Being ‘better’
Differentiation in product management
Understand the problem
From product development to positioning
Implications for product managers

Content: Once you are able to define the problem you should then investigate the factors of value your target audience care most about. What parts of the problem bug them the most? What parts are only minor? Using tools such as the value curve can be a simple and easy way to help you begin to understand these factors. You should be continually looking at these and re-assessing your product at all stages in the lifecycle – from development through to ongoing management. Features: Which features does your target audience value most? How would they define a good result vs. a great result? Can you tailor your product around their most important needs? Can you scale down or remove features that aren’t that important?