Title: What is Product-Market Fit? | Definition and Examples
Headings: Product-Market Fit
Product-Market Fit
What is Product-Market Fit?
Why is it Important?
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Who is Responsible for Product-Market Fit?
How is Product-Market Fit Measured?
Quantitative:
Qualitative:
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How Do You Achieve It For Your Product?

Content: We generally associate the concept with marketing and product management. In reality, achieving it is a shared responsibility across the company. Sales, business development, support, finance, and all other departments help the company reach this important milestone. How is Product-Market Fit Measured? No single set of metrics can tell any business when it achieves product-market fit. But Andrew Chen, a venture capitalist, offers some signals that a company is heading in the right direction with its offering: When surveying potential customers or allowing them to test your product, does some segment indicate they will switch to your product? Are some users who have rejected similar products on the market willing to try yours? When user testing, do people group your product accurately with the right competitive offerings? Do users demonstrate an understanding of your product’s differentiators or unique value proposition?