Title: Color & Consumer Behavior Infographic | Insights in Marketing
Headings: How Does Color Affect Consumer Behavior?
How Does Color Affect Consumer Behavior?
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How do Colors Affect Our Behavior?
Color and Consumer Behavior
The Influence of Color on Buyer Moods and Emotions
How Brands Can Use Color to Build Brand Awareness
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Content: Just as the color red lends itself to sweet and green to sour, there are also colors that make people buy with different intent. In an article written by the Daily Mail, researchers found that the use of the color red encouraged impulse buying while navy blue triggered a more thoughtful and budget-conscious purchase response. The Influence of Color on Buyer Moods and Emotions
Color affects consumer behavior in many ways, from impulse purchases to budget-friendly investments. And while this is great from a transactional perspective, the impact of color on marketing can have an even deeper effect on brand-customer relationships. With insights from qualitative market research techniques, brands can learn to use color to appeal to shoppers on an even deeper level; affecting their mood and appealing to their emotions. For example, it’s well known that the color red evokes feelings of aggression and urgency. The color yellow, on the other hand, is optimistic. When red and yellow are used together in a marketing capacity, the combination of urgency and optimism tells consumers a story. When brands effectively reach customers on an emotional level, this deeper relationship builds the foundation of brand awareness and can even change shopper habits.