Title: Why Good Communication Is More Important Than Ever Before | Top Universities
Headings: Why Good Communication Is More Important Than Ever Before
Why Good Communication Is More Important Than Ever Before
Modes of communication have changed and continue to change
Good internal communication fosters a sense of community
Good communication increases productivity and efficiency across all levels of the business
It ensures the organization’s mission, vision and goals can be achieved
Communication is essentially an organization’s brand
Find out more about the BA in Communications & Public Relations

Content: In sync with current industry trends, the BA in Communications and Public Relations at EU Business School offers modules in Oral Communication Skills, Written Communication Skills and Interpersonal Communications. Good internal communication fosters a sense of community
For as long as in-person events and meetings are on hold, there’s a great need for organizations to ensure every team member feels included and aligned with the organization’s wider mission and values. From routine company updates to communications on more serious issues, learning to communicate in a more transparent and open way builds a healthier work culture. Team members perform better and feel more secure and satisfied in their roles. This is important for those who are working remotely and don’t have regular face-to-face contact with other team members or managers. Good communication increases productivity and efficiency across all levels of the business
Business communication is very much goal-oriented and is essential for growth and stability, so it’s important to consider what needs to be actioned in order to allow for this to happen. Four out of five employees believe that effective internal communications help with their overall job performance, so correspondence from the top is important to ensure transparency and mitigate potential conflict. Informal lines of communication can lead to gaps between team members and managers, distort information, disorganized schedules, basic tasks forgotten, and employees and clients left feeling frustrated and neglected. Any confusion or miscommunication (no matter how minor) can have serious consequences. It ensures the organization’s mission, vision and goals can be achieved
Organizations should regularly remind team members and managers of the company’s goals, expectations and standards, especially in times of a crisis.