Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: At its peak, the jingle was played 376 times a day on radio stations across the United States, and was one of the most successful commercial jingles of all time. In 1999, we updated the lyrics to make the jingle more relevant for consumers and to highlight the nutritional benefits of eating a Chiquita banana every day: Extract: “ I’m Chiquita Banana and I’ve come to say – I offer good nutrition in a simple way – When you eat a Chiquita you’ve done your part – To give every single day a healthy start – Underneath the crescent yellow – You’ll find vitamins and great taste – With no fat, you just can’t beat ’em – You’ll feel better when you eat ’em – They’re a gift from Mother Nature and a natural additional to your table – For wholesome, healthy, pure bananas – look for Chiquita’s label!” In 2015 we launched the latest version to make the jingle more relevant for today’s consumers and highlight the new brand positioning, Just Smile! Copyrights: Lyrics © 1999 Chiquita Brands L.L.C. “Chiquita Banana” (words and music by Garth Montgomery, Leonard Mackenzie, William Wirges) under license to Chiquita Brands L.L.C. © 1945 Shawnee Press Inc.
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Chiquita brand advertising campaigns
Discover a selection of our historical and recent advertisements. Chiquita brand is one of the world’s most popular brands due in part to our beloved commercials and print ads over the years. We’ve compiled a whole bunch of favorites for you to enjoy. Playful by Nature!