Title: The Media [ushistory.org]
Headings: 5d. The Media
5d. The Media
The Political Influence of the Media

Content: The Political Influence of the Media
The media can shape government and politics in many ways. Here are a few: The Cable Satellite Public Affairs Network — better known as C-SPAN — has been bringing live, commercial-free coverage of House of Representatives and the Senate sessions into homes since 1979. 1. By influencing political opinions of voters. Not surprisingly, the voting behavior of people who are actively interested in politics is probably not changed by the media. Committed Democrats and Republicans selectively learn what they want to from media sources. However, the media can sway people who are uncommitted or have no strong opinion in the first place. Since these voters often decide elections results, the power of media in elections can be substantial. 2.