Title: Internal Communication: Definition, Challenges and Top Reasons Why It’s More Important than Ever
Headings: Internal Communication: Definition, Challenges and Top Reasons Why It’s More Important than Ever
Blog
Internal Communication: Definition, Challenges and Top Reasons Why It’s More Important than Ever
Internal Communication in a Nutshell
Related: Company Values: Definition, Importance and Examples
Internal Communication Is Everyone’s Responsibility
The CEO develops the company’s vision, goals and mission statement
Related: Why Your Employees Are Missing out on Important Information
Managers explain the company goals and how employees' role fits in the big picture
Employees contribute to your internal communication by creating and sharing informative content
Most Common Internal Communication Challenges to Tackle
Challenge #1: Changing top-down communication to horizontal communication
Challenge #2: Improving the internal communication in place based on employees’ feedback
Challenge #3: Engaging employees with informative content no matter where they are located
Challenge #4: Measuring the results of the internal communication strategy in place
Top Reasons Why You Can’t Ignore Internal Communication at Your Workplace
1. Effective Internal Communication Boosts Employee Productivity and Teamwork
Related: Top 5 Communication Skills and How to Improve Them
2. Internal Communication Improves Employee Experience
3. The Way You Communicate with Your Team Has a Great Impact on Employee Engagement
Improve Your Internal Communication with Smarp
Takeaways
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Content: If employees miss out on important information, they may feel frustrated which may impact their morale and productivity. Related: Why Your Employees Are Missing out on Important Information
Managers explain the company goals and how employees' role fits in the big picture
It’s important that employees have a clear understanding of how their role impacts the company's success. Just 40% of internal comms professionals believe that employees understand ‘well’ or ‘very well’ the contribution they’re making to their organization’s strategy. Encourage two-way communication to make sure managers and employees are aligned with the company’s vision. The perception employees have about an organization and their role has a direct impact on their motivation and productivity. Source: PR Place
Employees contribute to your internal communication by creating and sharing informative content
When it comes to internal communication, it’s important to give your employees a voice. Don’t let your employees have a passive role in your strategy. In most organizations, employees want to feel heard and to be more involved in the internal communication strategy.