Title: 
Headings: 
Chapter 3: The shape of the news story
Top priority
The inverted pyramid
Advanced news writing
TO SUMMARISE:

Content: This may be because it is written in a language which is not their first language; or it may be because they are not good at reading. They, too, will look at headlines and intros to decide which stories are interesting enough to be worth the effort of reading them. In either case, the readers will generally read less than half of most stories; there are very few stories indeed of which they will read every word. Similarly, people do not listen intently to every word of a radio or television news bulletin. Unless the first sentence of each item interests them, they allow their minds to wander until they hear something that interests them. The way a news story is written therefore has to do two things: It has to sell the story to the casual reader or listener. It has to give the main point of the story very quickly, so that even if the reader moves on after one or two paragraphs, or if the listener stops listening after the first sentence or two, they will still have a fair idea of what the story was about.