Title: 7 Brands With Print Magazines That Are Actually Awesome
Headings: 7 Brands With Print Magazines That Are Actually Awesome
Brands
7 Brands With Print Magazines That Are Actually Awesome
1. Rhapsody (United)
2. Pineapple (Airbnb)
3. The Furrow (John Deere)
4. Porter (Net-a-Porter)
5. Asos (ASOS)
6. The Red Bulletin (Red Bull)
7. Colors (Benetton)
Get better at your job right now.

Content: Natalie Massanet, Net-a-Porter’s founder, made clear the high expectations the company has for Porter in a talk before the publication’s launch: “ We’re building a physical temple to our brand—like Apple did with stores.” Tess Macleod-Smith, VP of publishing and media at Net-a-Porter, said in an email interview with our editor-in-chief, Joe Lazauskas, that “85 percent of our top customers were inspired to shop after reading an issue of Porter, and those who become subscribers increased their spend by more than 125 percent and their frequency on the site by more than 25 percent.” In other words, it looks like Porter is reaching Massanet’s lofty expectations. 5. Asos (ASOS)
Of course, Porter isn’t the only fashion retailer charting the print magazine waters. ASOS, a U.K.-based clothes and beauty retailer aimed at young women, launched its publication way back in 2007, and by all measures has thrived since. Like Net-a-Porter, ASOS is built largely on an e-commerce model, so its print magazine is meant primarily for branding purposes and to drive loyal readers to the site. With a print audience of 486,000, and an additional online audience of 120,000, Asos dominates the young-adult fashion market when it comes to brand magazines. Add the fact that it’s scored huge names like Taylor Swift and Blake Lively for its covers, and ASOS has built itself a legitimate challenger to the Glamours and Teen Vogues of the world.