Title: How the Average American Gets Their News - The Atlantic
Headings: How the Average American Gets Their News
Technology
How the Average American Gets Their News
It’s bad news for publications.

Content: In some ways, the study frames the last week’s News Feed changes. For some Americans, the old Facebook regime was working well: They saw the news they wanted to see, and they interacted with it. But most people skimmed over that news. If something seemed really interesting, they clicked on it—but, mostly, they learned about the world in other ways. “ Dark social ”—Alexis Madrigal’s term for low-key, friend-to-friend URL sharing that takes to text and GChat rather than Facebook and Twitter—does not appear to be a widespread activity, at least among all Americans. The Pew found that only 13 percent of Americans share news stories by texting, emailing, or instant messaging them to someone. In contrast, a vast majority—85 percent—share the news by talking about it. This latter statistic conjures a sweeping, happy vision of a living democracy: hundreds of millions of Americans, discussing the events of the day at home, work, and school.