Title: Why American Motors Failed: The Full Story | TheThings
Headings: Why American Motors Failed: The Full Story
Why American Motors Failed: The Full Story
13 Compact Cars At The Wrong Time
12 1965 AMC Marlin Problems
11 Foreign Competition
10 Inefficient Manufacturing
9 AMX Did Not Sell
8 Renault Partnership
7 Poor Reliability Perception
6 Jeep Ownership
5 AMC Pacer Expenses
4 Design Issues
3 Lack of Partnerships
2 Ford and GM Competition
1 Lackluster Advertising
Next: 15 Facts About AMC And Their Beloved Muscle Cars

Content: The Gremlin and Hornet were just poor designs. 3 Lack of Partnerships
Via Mecum
Partnerships among car companies became fairly common in the auto industry. It usually works out well for both companies. Instead of trying to compete, an American car company can rebadge a model (at a cost) for American consumers, such as the General Motors Geo Prizm from the Toyota Sprinter. American Motors often tried to go head to head with competitors and could not get the sales needed to make a profit. 2 Ford and GM Competition
Via GAAClassicCars
In the early 1960s, American Motors had cornered the small car market while the other American companies focused on making large vehicles. While American Motors stuck to the tried and true Rambler, Ford soon came out with the Falcon and Fairlane and Chevrolet Nova . This is really the point where the company's slow decline began. 1 Lackluster Advertising
Via Skillter
American Motors is known for a history of quirky cars, however, at the time the company did not develop any advertising campaigns to take advantage of that perception. Instead, their selling points were fact based and somewhat boring.