Title: Attitudes, Beliefs, and Values | SPCH 1311: Introduction to Speech Communication
Headings: Attitudes, Beliefs, and Values
Attitudes, Beliefs, and Values
Content: Table 3.1 “Attitudes, Beliefs, and Values” defines these terms and provides an example of each. Definition
Changeable? Example
Attitudes
Learned predispositions to a concept or object
Subject to change
I enjoyed the writing exercise in class today. Beliefs
Convictions or expressions of confidence
Can change over time
This course is important because I may use the communication skills I am learning in my career. Values
Ideals that guide our behavior
Generally long lasting
Effective communication is important. An attitude is your immediate disposition toward a concept or an object. Attitudes can change easily and frequently. You may prefer vanilla while someone else prefers peppermint, but if someone tries to persuade you of how delicious peppermint is, you may be willing to try it and find that you like it better than vanilla. Beliefs are ideas based on our previous experiences and convictions and may not necessarily be based on logic or fact. You no doubt have beliefs on political, economic, and religious issues.