Title: Types of Products (Consumer Products and Industrial Products)
Headings: Types of Products (Consumer Products and Industrial Products)
Types of Products (Consumer Products and Industrial Products)
1. Consumer Products
1. Convenience Goods
Staple goods
Impulse goods
Emergency goods
2. Shopping Products
Homogeneous Shopping Goods
Heterogeneous Shopping Goods
3. Specialty Products
4. Unsought Products
2. Industrial Products
Capital goods
Raw Materials
Component Parts
Major Equipment
Accessory Equipment
Operating Supplies
Services
Final Words: Product Classification Requires for Developing Effective Marketing Strategies

Content: Most specialty goods are relatively expensive, carry high-profit margins for the seller, and are available in a limited number of outlets. They are sold in a few outlets because consumers are unwilling to accept substitutes and will seek out stores carrying the brands of their choice. 4. Unsought Products
Unsought products are those consumer products of who’s existence the consumers are not aware of. If they know about these products, they may not think of buying. “ Unsought goods are goods that potential customers do not yet want or know they can buy. Therefore, they don’t search for them at all. Consumers probably wouldn’t buy these goods if they saw them – unless promotion could show their value”. Consumers do not consciously want or actively seek out unsought goods. Consumers have no intention of buying the product in the first place.