Title: Chapter 3: Consumer Behavior—How People Make Buying Decisions
Headings: Chapter 3: Consumer Behavior—How People Make Buying Decisions
Chapter 3: Consumer Behavior—How People Make Buying Decisions
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Chapter 3: Consumer Behavior—How People Make Buying Decisions

Content: is it an emergency? • is time a factor? Reason for Consumer’s PurchaseReason for Consumer’s Purchase
16. ©2010 Flat World Knowledge, Inc. 16 Retailersemploydifferent measurestolureshoppers What Is the Consumer’s Mood?What Is the Consumer’s Mood? 17. ©2010 Flat World Knowledge, Inc. 17 Situational influences have temporary effects on buyer behavior. • Store layouts • Store locations • Music • Aromas Companies make physical factors favorable, and use incentives such as discounts to encourage buyers. Consumer’s situations for social and time factors as well as their reason for buying affect their buying behavior. Key TakeawaysKey Takeaways
18. ©2010 Flat World Knowledge, Inc. 18 Learning Objectives 1.