Title: The truth about lobbying: 10 ways big business controls government | Lobbying | The Guardian
Headings: The truth about lobbying: 10 ways big business controls government
Lobbying
The truth about lobbying: 10 ways big business controls government
Tamasin Cave and Andy Rowell
Here are the 10 key steps that lobbying businesses will follow to bend government to their will.
1. Control the ground
2. Spin the media
3. Engineer a following
4. Buy in credibility
5. Sponsor a thinktank
6. Consult your critics
7. Neutralise the opposition
8. Control the web
9. Open the door
10. And finally ...

Content: The strategy was "posh people standing in the way of working-class people getting jobs," said Bethell. " Their lawns or our jobs," shouted the ad campaign. Private healthcare also regrouped after the wrong messages went public. As Andrew Lansley embarked on his radical reforms of the NHS, private hospitals and outsourcing firms were talking to investors about the "clear opportunities" to profit from the changes. After comments by Mark Britnell, the head of health at accountancy giants KPMG giants and a former adviser of David Cameron, hit the headlines in May 2011 – Britnell told an investors' conference that "the NHS will be shown no mercy and the best time to take advantage of this will be in the next couple of years" – the industry got a grip. Lobby group The NHS Partners Network moved quickly to get everyone back on-message and singing from "common hymn sheets", as its chief lobbyist David Worskett explained. The reforms were about the survival of the NHS in straitened times. Just nobody mention the bumper profits. 3. Engineer a following
It doesn't help if a corporation is the only one making the case to government.