Title: Why the Ford Edsel Failed | HowStuffWorks
Headings: Why the Ford Edsel Failed
Why the Ford Edsel Failed
Content: Why the Ford Edsel Failed | HowStuffWorks
Why the Ford Edsel Failed
By: Jamie Page Deaton
The Edsel was supposed to be everything American car buyers wanted — "the car of the future." However, for many, many reasons, it was a terrible flop. SSPL/Getty Images
Shop for a car today and you'll likely find one that feels like it was made just for you. Want the high seating position of an SUV but the footprint of a compact car? Check out a subcompact SUV like the Honda HR-V. Want good fuel economy and unbridled luxury? Luxury hybrids like the Lexus RX 450h are there for you. Want to go off-road in your convertible? The Jeep Wrangler lets you put the top down no matter how rough the trail is. Having so many options should limit the number of car models that are absolute failures, right?