Title: Why diversity in media matters - Coppieters Foundation
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Content: By failing to reflect the diversified structures of societies and by fueling misrepresentations of “others”, media outlets feed the social distance that already separates different groups. When a given minority or disadvantaged group is portrayed in the media in a positive light, stereotypes can be dismantled, and this is especially important for younger generations who are more directly exposed to this. Photos from the 2018 summer school on national minorities and border regions, co-organised by Coppieters Foundation and ECMI, where Pilar Kaltzada delivered her presentation on diversity and media. Can diversity in media be measured? In one of the most frequently cited classifications, Philip Napoli makes the basic distinction between diversity in structure, content and exposure. Structural diversity reflects the media policy goal of promoting a diverse range of information sources or content providers. This includes questions of media ownership, the number of outlets on the market, and various other dimensions of organizational or economic structures (e.g. public, private, non-profit media). A variety of organizational factors, such as editorial, management and recruitment policies, as well as newsroom cultures, also clearly impact diversity. Content diversity refers to diversity of ideas, viewpoints or content options. Here a distinction is often made between external diversity, which refers to diversity across media outlets, and internal diversity, which refers to the diversity of perspectives within one media organization.