Title: The 10 Best Marketing Strategies to Reach College Students | WordStream
Headings: The 10 Best Marketing Strategies to Reach College Students
The 10 Best Marketing Strategies to Reach College Students
Why market to college students?
10 effective ways to market to college students
1. Leverage trials and samples
2. Offer targeted discounts
3. Write clever copy
4. Mind your social accounts
5. Try out traditional tactics
6. Host a giveaway, raffle, or competition
7. Engage student ambassadors
8. Consider social causes
9. Look for college media sources
10. Influence their parents
Mary Lister

Content: College kids are still pinning coupons to their fridge or digging them out when it’s time to order food. Think about sponsoring on-campus events, or having an on-campus pop-up shop in the middle of the main through-way to get the most out of student foot traffic. I can’t tell you the number of coupons just like this that were stacked in my kitchen drawer in my college apartment. They came in handy when we didn’t want to go grocery shopping or cook, but still needed to stick to a college kid budget! 6. Host a giveaway, raffle, or competition
If you’re trying to build up your social following or your email listserv, or simply get a lot of students engaged with your business, host a giveaway. You’ll need to make it tempting enough for college students to actually give away their information and/or money to win. That could be a Sonos speaker system to boost the music at parties, covering the cost of a parking pass on campus, offering a lifetime of free sides (french fries forever!), naming a product after them, the list goes on and on. You can also pay into the competitive nature of college kids!