Title: Everyone wants to know how to be famous on social video app TikTok - Vox
Headings: Tikked off: What happens when TikTok fame fades
Tikked off: What happens when TikTok fame fades
A social media app has never turned kids into celebrities — or has-beens — faster.
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Content: It’s contributed to my mental health not being the best lately. I definitely had to get some therapy because of this.” TikTok has created a celebrity manufacturing machine that operates faster and more powerfully than any social media platform that has come before it, turning average teenagers into international stars in a matter of weeks, sometimes days. For many kids who’ve experienced it, it’s exhilarating — until it isn’t. TikTok fatigue is real, and it’s not only limited to those who get swept up in the hype. Now, even users who downloaded TikTok as a joke are saying they don’t know how to escape it. Here’s a pretty good example of how addictive and important TikTok is in the hierarchy of its most ardent fans’ smartphone apps: TikTok launched in the US in August of 2018, was downloaded 1.5 billion times worldwide in 2019, and is now so popular that it has to actively beg its users to log off. Through an account called @TikTokTips, the company has partnered with popular creators to share videos that remind viewers to drink water, talk to their friends, or go outside instead of spending another hour mindlessly scrolling through the app’s personalized For You page. Meanwhile, it’s also recently announced a new Family Safety Mode that allows parents to control their child’s screen time.