Title: Consumer Behavior | Psychology Today
Headings: 
Contents
Why Consumer Behavior Matters
Why do marketers study consumer behavior?
How do politicians use marketing research in campaigns?
Why are people drawn to fads?
How is consumer behavior affected by natural disasters?
How does consumer behavior change during a recession?
Will the COVID-19 pandemic change consumer behavior?
The Psychology of Buying and Spending
Why does buying things feel good?
Does buying more things make you happy in the long run?
Why do I buy things I don’t need?
Why do I buy things that are bad for me?
How can I stop buying things that are bad for me?
How does anxiety affect what we buy?
What causes panic buying?
What motivates impulse purchases?
How Advertising and Marketing Work
How does marketing influence what we buy?
Do marketers take advantage of how the human brain works?
Why do some ads succeed while others fail?
Why are “limited time offers” so appealing?
Why are so many ads sexual?
Do sexual ads really work?
How to Appeal to Consumers
How can I persuade people to buy my product?
How can I make my marketing campaign more effective?
How can I introduce a new product or idea?
How can marketers sell products ethically?

Content: How does anxiety affect what we buy? Created with Sketch. Anxiety is known to spur impulsive purchases —in part because buying things offers a sense of control and can be used to self-soothe. Anxiety can also lead someone to prioritize products that promote safety or a sense of security—such as toilet paper, hand sanitizer, or canned goods. What causes panic buying? Created with Sketch. In a word, panic. Anxiety and fear make the world appear frightening and senseless; stocking up on certain items like toilet paper is one way to restore a feeling of control. Panic buying is also driven in part by herd mentality;