Title: Electric vehicle trends | Deloitte Insights
Headings: Electric vehicles
Electric vehicles Setting a course for 2030
Part 1 – Global progress and forecast
EVs in regional markets
Europe
China
United States
Rest of the world
2030 sales forecast
EV growth beyond 2030
Four factors driving growth
Factor 1 – Changing consumer sentiment
Factor 2 – Policy and legislation
Fuel economy and emission targets
City access restrictions
Financial incentives
Factor 3 – OEM vehicle strategy
Availability of models
Affordability of models
Factor 4 – The role of corporate companies
Part 2: New landscape, new approach
Segmenting the market
Use case: United Kingdom
Key behavioural differences
Customer Portraits: Driving a change in behaviour
Prioritise to drive purchases
The impact of COVID-19 on consumer behaviour
Checklist for the journey ahead
Established OEMs:
New-entrant OEMs:
Captive finance companies:
Dealerships:
Acknowledgments
Endnotes
Topics in this article
Global Automotive

Content: Favourable government policies and a change in consumer attitudes were the catalysts, driven primarily by growing concerns about climate change. Climate change rose to the top of many European governments’ agendas. The United Kingdom committed to a target of net zero emissions by 2050, and proposed a ban on the sale of all polluting vehicles by 2035. 4 Germany plans to cut greenhouse gas emissions by 40 per cent by the end of 2020, by 55 per cent by the end of 2030 and up to 95 per cent by the end of 2050, compared to 1990 levels. 5
Despite the growth seen in 2019, mainstream adoption of EVs has been, so far, hindered by the limited number of models available to the European market and consumer perceptions regarding insufficient charging infrastructure in some regions. 6
The outbreak of COVID-19 and national lockdown measures impacted total car sales in Europe, as showrooms closed their doors and manufacturers halted production, but EV sales have held up well in comparison to their internal combustion engine (ICE) equivalents. In the first four months of 2020, in the European Union (EU), demand for new passenger cars contracted by 38.5 per cent, but in April 2020 – the first full month with COVID-19 restrictions in place – registrations of new passenger cars in the EU posted a year-on-year decline of 76.3 per cent, with some major markets reporting declines of over 95 per cent year-on-year. 7 But EV sales in Western Europe only fell by 31 per cent in April, with some countries actually reporting modest year-on-year growth – albeit against a low base. 8
China
China continues to dominate the EV market, accounting for half of all vehicle sales. Sales in the second half of 2019 turned out lower than previously expected after some subsidies available to Chinese consumers were halved.