Title: Pop Culture | Globalization101
Headings: 
Pop Culture
The Spread of American Popular Culture
Television
Pop Culture Values
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Content: Not only do foreign nations worry about their own domestic entertainment industries from an economic standpoint, but they also worry about the effects on their culture. For many citizens of other countries, American films and televisions shows are not just another commodity. “Washington’s crusade for free trade is often seen abroad as a Trojan horse for companies, such as Walt Disney Co. and Cable News Network, that would dominate foreign lifestyles and values. Most Americans react to these fears with a shrug. That’s a big mistake.” - Jeffrey Garten, former U.S. Under Secretary of Commerce for International Trade (Garten, J.E. (1998, November 29) ‘Cultural imperialism’ is no joke. Business Week)
The Spread of American Popular Culture
Globalization enables foreign companies to distribute American cultural products, including music and books. The spread of American restaurant chains and consumer products worldwide is accompanied by the spread of American popular culture. In recent years, American movies, music, and TV shows have consistently gained more and more audiences worldwide. The products of popular musicians are also likely to be distributed by non-U.S. companies such as Japan’s Sony, Germany’s Bertelsmann AG, France’s Vivendi, or the United Kingdom’s EMI Group.