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Content: This caused the widely known banana trade war, which resulted in the European Union cutting duties on bananas from Latin America gradually to 144 Euros per mmt by 2016 from the current 176 Euros per mmt. World Market Structure for Fresh Bananas
The world's fresh banana market is characterized as an oligopolistic market, with only a few multinational companies (MNCs) engaged in the purchase, transport, and marketing of the fruit. Typically, these companies are integrated vertically; they own or contract plantations, own sea transport and ripening facilities, and have their own distribution networks, which gives them considerable economies of scale and market power in selling bananas. The world's three largest producers and marketers of fresh bananas are Dole Food Company, Chiquita Brands International, and Del Monte Fresh Produce. Each of these companies owns banana plantations in most of the banana-producing regions in the world. Figure 4shows that the estimated market share of the six major banana producers/marketers in 2009 was 61 percent as follows: Dole Food Company (19%), Chiquita Brands International (17%), Del Monte Fresh Produce (14%), Fyffes (6%), Exportadora Bananera Noboa (3%), and Reybanpac (2%).The estimated market share of all other companies in 2009 was 39 percent. These estimates are based on public data (companies' annual reports and websites). Figure 4.