Title: How to Find Product/Market Fit for Your Startup
Headings: How to Find Product/Market Fit for Your Startup
How to Find Product/Market Fit for Your Startup
Find Product/Market Fit
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
How to Measure Your Product/Market Fit
Conclusion
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
Find Your Value Hypothesis
Source
Choose the Right Industry
A Pre-Existing Product Category
Large Numbers of Interested Customers
Lots of Successful Competition
Clear Axes of Competition
Copy What Works
Source
How to Measure Your Product/Market Fit
High Net Promoter Score
Source
Low Churn/High Retention
Here’s How to Find Product/Market Fit
About Ivan Kreimer

Content: Honest customer feedback is the best ingredient for validation, regardless of how painful it may be for its founders to find their original hypothesis is no good. You can also run experiments, like doing A/B testing and fast iterations of different features. These experiments work great because you can assess the true actions users take. What’s more, you can use cohort analysis, which means you analyze how different batches of users from different markets are behaving. Ries uses the example of a volunteering software tool to explain this idea: We could find opportunities for a small number of employees to volunteer and then look at the retention rate of those employees. How many of them sign up to volunteer again? When an employee voluntarily invests their time and attention in this program, that is a strong indicator that they find it valuable. Your value hypothesis will change over time. As you learn from your customers, you will improve it and refine it.