Title: The Role of the Media in Politics - Ethics Sage
Headings: The Role of the Media in Politics
The Role of the Media in Politics
Responsible Behavior Shoved Aside for Biased Reporting
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Content: Holding government leaders accountable to the people. Publicizing issues that need attention. Educating citizens so they can make informed decisions, and
Connecting people with each other in civil society. Free media plays an important role in influencing political discourse during elections. When free and balanced, traditional media (print and broadcast) foster transparency and the determination of important electoral information. The rise of new media provides further opportunities for participatory citizenship. Citizens are increasingly turning to social media platforms to follow election news and developments. Referred to as “The Fifth Estate,” this form of “news” media is a socio-cultural reference to groupings of outlier viewpoints in contemporary society, and is most associated with bloggers, journalists publishing in non-mainstream media outlets, and the social media. The media has immense power within the American democracy because just about all Americans get their news from cable news and social media rather than hard news sources. The problem today is these very people who report the news are biased towards one candidate or the other, as we have learned in the Trump-Clinton campaigns.