Title: How to Get a Story on the Local News (the Right Way)
Headings: How to Get a Story on the Local News (the Right Way)
How to Get a Story on the Local News (the Right Way)
1. Write Your Press Release
2. Find Local Media Outlets
3. Find the Right Media Contacts
4. Craft Your Email Query (aka Pitch)
5. Send Your Pitch Email & Follow Up
6. Respond to Journalists
7. Cultivate a Relationship With Journalists
Bottom Line
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Content: Television and radio: Send your email seven days prior to your release date. Newspapers: Pitch two to three weeks beforehand. Magazines: Pitch your release three to six months before your release date. Once you have sent your press release, wait three to five days and, if you haven’t received a response, send a courtesy follow-up email. If your press release is time-sensitive, send a follow-up before the release time in order to pull it to the top of your recipient’s inbox so they can cover the story in time. This helps journalists stay on top of that deadline, which can be very helpful to them. Pro tip: