Title: Journalism needs to practice transparency in a different way to rebuild credibility
Headings: Journalism needs to practice transparency in a different way to rebuild credibility
Journalism needs to practice transparency in a different way to rebuild credibility
What does transparency look like now?
Where transparency falls short
Competence, integrity, benevolence
How not to do transparency
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Content: Those are the three key building blocks of trust. What would this look like transferred from a traditional business to a news organization? The news organization would report events in a way that is understandable and accurate and act according to its stated values, and its primary goal would be serving the public interest. So when a news organization discloses – to the extent possible – its sources and own motivation for doing a story, it helps to build perceptions of integrity and benevolence. When it makes an effort to bring clarity and accuracy by explaining the overall context of a story, or when it provides insight into its own decision-making processes, it helps to build perceptions of competence and integrity. How not to do transparency
To understand how the more nuanced definition of transparency borrowed from organizational business research can help news organizations build trust, consider the cable news network CNN. It recently hired Sarah Isgur Flores, a spokesperson for former Attorney General Jeff Sessions, to lead its 2020 election coverage. As The New York Times noted, Flores was hired as a “political editor, not a pundit, and departing an administration in which the president routinely criticizes the news media, including CNN.” CNN’s own media reporter, Brian Stelter, wrote about the hiring and the associated outcry about a political hack being placed in charge of supposedly objective reporting. His reporting verified the initial report from Politico, and Stelter wrote about Flores’ previous employment in his lead.