Title: Dell SWOT Analysis | Top Dell Competitors, STP & USP | Detailed SWOT Analysis of Brands | MBA Skool-Study.Learn.Share.
Headings: Dell SWOT Analysis, Competitors, STP & USP
Dell SWOT Analysis, Competitors, STP & USP
Dell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Search & Explore : BrandGuide
What is MBA Skool? About Us
Business Courses
Quizzes & Skills
All Business Sections
Write for Us

Content: In Dell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. SWOT Analysis is a proven management framework which enables a brand like Dell to benchmark its business & performance as compared to the competitors and industry. Dell is one of the leading brands in the IT & Technology sector. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dell competitors and includes Dell target market, segmentation, positioning & Unique Selling Proposition (USP). Dell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dell Brand Analysis
Parent Company
Dell Inc
Category
Computer Hardware
Sector
IT & Technology
Tagline/ Slogan
Power to do More, Yours is here
USP
Dell offers customization of products as per customer

Dell STP
Dell Segmentation
People looking for customized laptops & PCs
Dell Target Market
Home Users, Governmental institutions, Large Corporate and Students from urban sector
Dell Positioning
Customer’s choice of PC / laptop and customer’s tailored service provider
Dell SWOT Analysis
Dell Strengths
Below are the Strengths in the SWOT Analysis of Dell: 1. Dell has reliability and excellent customer service along with strong brand loyalty
2. Direct Model Approach, it provides Dell a way to interact to customers directly, thereby providing them the way for cross selling to their other products
3. Has approximately 100,000+ employees worldwide
4. The customization of products, online and offline by customers helps them to configure their products as per the needs
5.