Title: Ch.7 Attitudes and Attitude Change Flashcards | Quizlet
Headings: Ch.7 Attitudes and Attitude Change
Ch.7 Attitudes and Attitude Change
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Evaluations of people, objects, and ideas; they determine what we do
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Content: Are often linked to people's values, so trying to change them challenges those values. Behaviorally Based Attitudes
An attitude based on observations of how one behaves toward an attitude object. Deryl Bem's self perception theory states that under certain circumstances people don't know how they feel until they see how they behave. Their initial attitude has to be weak or ambiguous. If you had a strong attitude toward something, you would not need to infer how you feel about it. Secondly, people infer attitudes from behavior when there are no plausible explanations for their behavior. Explicit Attitudes
Attitudes that we consciously endorse and can easily report. People can have explicit and implicit attitudes for just about everything
Implicit Attitudes
Attitudes that are involuntary, uncontrollable, and at times unconscious. Example, you are not racist but feel uncomfortable around African Americans. Implicit attitudes have seeped through unknowingly.