Title: Nudge Marketing Examples: How to drive online purchase behavior
Headings: Nudge Marketing Examples: How to drive online purchase behavior
Nudge Marketing Examples: How to drive online purchase behavior
What is Nudge Marketing?
Nudge Theory
The influence of heuristics on nudges
How to get started with Nudge Marketing
1. Understand who you’re talking to
2. Analyze your product offering’s USPs
3. Draft and test copy variations on selected products
4. Iterate and analyze the data
Nudge Marketing Examples
1. Product Labels with Functional Benefits
2. Product Labels with Psychological Triggers
3. Smart Notifications with Social Proof
4. Visual Cueing in Exit Intent Overlay + Discount
5. Exit Intent Overlay with Autonomy
6. Anchoring on the Product Detail Page
7. Social Proof Boosting Reviews
8. Decoy Effect in Product Comparisons
9. Default Option for Shipping
10. Goal Gradient in the Checkout
Final notes

Content: Alternatively, if they want to appeal to innovation shopper, they might put the tag “innovative tech” to capture their attention. These subtle but effective messages help the decision-making process by pointing out specific characteristics that encourage action based on the shopper’s goals or personality tendencies. They act as a relevant behavior trigger that acts on an individual level. Nudge Theory
Nudging is a term that was born from behavioral economics. For those of you who are not yet familiar with this, behavioral economics applies psychological insights of behavior to explain economic decision-making. Behavioral economics is the new age way of understanding behavior in areas ranging from making healthy eating decisions and choosing health insurance to investment cycles and consumer buying patterns. It discards the traditional view of “ rational decision-making ” and embraces the irrationality of individuals. The influence of heuristics on nudges
Nudges build on the concept of heuristics, which are essentially short-cuts that we use to make decisions. Our brain strives to be as efficient as possible, so it uses visual and mental cues to help make decisions as automated as possible. These short cuts happen subconsciously all the time.