Title: Importance of Strong Communication in Local Government | Diligent Insights
Headings: The Importance of Strong Communication in Local Government
The Importance of Strong Communication in Local Government
Sending Strong Communication Through Social Media
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Content: Having a channel like social media to get the truth out to the community helps to keep rumors at bay and helps prevent unnecessary panics. When a local community uses social successfully to handle a crisis, the public will remember and seek out that same media outlet when they need information again. This is part of the process of creating trust between local governments and its citizens. Social media outlets can also be used to generate goodwill with local citizens. It’s a good place to post information about community-sponsored events like Shop with a Cop, coat or toy drives, and other charity events. Dunkin Donuts partners with local police officers annually for Cop on a Rooftop to raise money for Special Olympics. Another way that local governments can tap into communication with their citizens is to take advantage of unexpected opportunities. We saw this in action when the Police Department Lip Sync Challenge went viral. Within weeks, police departments which were often joined by fire departments and other local government staff choreographed and taped videos to popular songs. The original idea was to show the general public that their first responders are just ordinary people who work at extraordinary jobs.