Title: Anatomy of Tik Tok: The viral video app from Bytedance | FactorDaily
Headings: Anatomy of Tik Tok: The viral video app from Bytedance
Anatomy of Tik Tok: The viral video app from Bytedance
What is Tik Tok?
Wait! Then what is Douyin?
What makes Tic Tok … tick?
1. Super simple, non-penalizing UI
2. HEARTS are the currency
3. Discovering the next big thing
The “Original Sound” Concept
The humble Hashtag plays a big role
4. Live-Ops at Play
Hashtags, Challenges and Search
Supporting the creators
5. Tools for expression
6. Tik Tok nails Social
7. Growing with and off other networks
Closing Notes
TikTok is popular, but Chinese apps still have a lot to learn about global markets
Collaborate or isolate the Wild East? It’s not a binary choice
Kwai, VMate step back as TikTok dwarfs all in Indian short video market
How Coin Master got Indians hooked to slot machines

Content: It’s used exactly how it would be used on Instagram, with one key difference. Freshness. On Tik Tok, there always seem to be new, trending Hashtags (#freezechallenge, #filterbattle #transitionbattle and so on). I don’t know about you, but I’m tired of #foodporn on Instagram. These are often seeded by Tik Tok itself. Such as the @GlobalChallenge account, which gives the creators new challenges to try out each week. By giving creators something to make videos about, Tik Tok ensures that content stays fresh and relevant. https://archive.factordaily.com/wp-content/uploads/2018/08/Tik-Tok-8-MC.mp4
In fact, wherever you look, Live-Ops principles are at work. The search tab keeps changing with the latest hashtags for my location. It also has a carousel with the latest challenges for creators to try out for the week.