Title: Internal & External Factors of Consumer Behaviour | Synonym
Headings: Internal & External Factors of Consumer Behaviour
Internal & External Factors of Consumer Behaviour
Explore this article
1 Internal Factors
2 External Factors
3 Positive and Negative Effects of Advertising

Content: Internal & External Factors of Consumer Behaviour | Synonym
Internal & External Factors of Consumer Behaviour
Consumer behavior can be influenced by factors such as motivation, learning and perception. Those factors are known as internal factors or personal factors. In addition, factors like social norms, family roles and cultural values make up external or social factors. Those factors, especially the external ones, can be influenced by trends and the environment. Explore this article
Internal Factors
External Factors
Positive and Negative Effects of Advertising
1 Internal Factors
Internal factors--also called personal factors--represent the consumer's ability to benefit directly from the product in question. A person's motivation to purchase or consume any given product is an internal factor, and it may rely on a person's desire to achieve goals related to other internal and external factors. Perception greatly determines a consumer's behavior, allowing them to justify one action or another based on the perceived outcomes. Use of perception to motivate a consumer can be as simple as showing young and attractive people who are obviously very happy and successful and who are using the product in question. 2 External Factors
Social norms are a prominent external factor influencing consumer behavior. The prevalence of brand-name clothing or new trends in design and fashion, for example, affects what any individual consumer will choose for themselves.