Title: How to Market to College Students in 2021 [A Complete Guide]
Headings: Marketing to College Students
Marketing to College Students
Contents
What is College Marketing?
Why Use College Marketing?
Socioeconomic background
College students have money to spend
What should you consider when marketing to college students?
Digital natives
Social Media
Newfound freedom and responsibility
Wariness of traditional marketing
Need for authenticity
‘Convenience, on the go’
How much money do students spend?
HSBC’s Value of Education Study
Deloitte Back-to-College Report
How can you use the college life cycle to your advantage?
What are college students’ values?
Marketing to college students during Coronavirus
How has Coronavirus affected the college lifecycle?
How will Coronavirus affect college students’ lifestyles?
How do you choose Colleges to market to during Coronavirus?
Which marketing channels are best to use during Coronavirus?
How can QR Code Marketing help during Coronavirus?
Is OOH college advertising still worth it?
How should my messaging change during the Coronavirus pandemic?
Resources for businesses during the Coronavirus
How can you market to college students?
Don’t: Advertise in the local paper and TV
Do: Sponsor College Organisations
Target Incoming Students at Orientation
Penetrate Students’ Space
Stand for something
Ditch the flyers
Visit Classes
What Experiences can be used for College Event Marketing?
Student events and activations
Contests
Giveaways
Offer free stuff
Off-Campus Experiential Marketing
How can you best use Peer-to-Peer Marketing?
College Brand Ambassadors
Sorority and Fraternity Marketing
College Street Team Distribution
College Student Discount
How can you utilise Cross-Platform College Marketing?
Advertise on Social Networks
Encourage User-Generated Content
Video Advertising
Speak to them in their voice
Which brands target college students?
Red Bull ‘gives wings’ to college students
Victoria’s Secret PINK gets the girls together
Resources
Bryan Carbone

Content: This makes social media marketing a core component of any successful college student digital marketing strategy. Read our complete guide on social media marketing to college students for a comprehensive overview of everything you need to know about engaging college students on social media. Newfound freedom and responsibility
Taking time to get inside the minds of college students is a key part of understanding how to market to them. The move from High School to College denotes a major shift in lifestyle for the average student. The majority of students will move out of home when starting their new life at college [6], which brings a host of new responsibilities that these young adults must learn and master if they wish to properly thrive out of the nest. This newfound freedom and responsibility presents an opportunity for brands or businesses ready to identify how they can best help these young people to navigate this life change. During their college years, students begin to recognize their purchasing power; setting trends and habits that will last a lifetime. Young people spend more time together than other social or professional groups, this makes influencing their consumer decisions a difficult challenge which can only be tackled with a well-planned, targeted marketing campaign. Wariness of traditional marketing
Effective college marketing identifies the needs of this demographic and delivers a brand’s message in a timely, useful way.