Title: Hyperlocal - Wikipedia
Headings: Hyperlocal
Hyperlocal
Contents
Definition
Content
Websites
Social media
Magazines and newspapers
GPS-based mobile apps
Other manifestations
Market penetration
Media structure
Hyperlocal Marketing
See also
References
External links

Content: Knocked down mailboxes will be newsworthy", Curley promised. " What we're doing is taking the local and treating it like it's the superstar". Others at washingtonpost.com have high hopes for the hyperlocal sites. " It's a big effort", says managing editor Jim Brady. " When you take our daily traffic and combine it with Rob Curley's expertise—if it can't work here, it can't work anywhere". Some journalists, not surprisingly, are skeptical of the hyperlocal movement's focus on the often mundane information of daily life. Hyperlocal "has the potential to trivialize a media organization's brand and further saturate news sites with myopic local (and frequently unedited) content, perhaps at the expense of foreign and national reporting", said an article in the American Journalism Review. Still, media companies are searching for new ways to reach audiences with content that interest them, and hyperlocal definitely holds that potential. BBC's Van Klaveren says journalistic organizations need to embrace both the so-called "big-J" journalism and the hyperlocal: " We need to move beyond news to information".