Title: What Motivates Impulse Buying? | Psychology Today
Headings: What Motivates Impulse Buying?
Ian Zimmerman Ph.D.
What Motivates Impulse Buying?
Personality, pleasure, and product connections can all lead to impulse buys.

Content: By putting that product back on the shelf and refusing to purchase it, you’re doing something to help yourself. You’re rejecting the idea that by purchasing that product you’ll be happier, better respected, or more complete. In so doing, you’ll not only get to keep more of your money, but you’ll become a smarter consumer and possibly a happier person. SHARE
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Impulse buying
Submitted by Anonymous on February 27, 2013 - 4:45am
Whilst the reasons you give for impulse buying are obviously well researched and apply to many people, I think there are other reasons. I am a designer and buy things which fire my imagination on impulse. So, I bought a dress in a sale last week because I loved the colour - and the dress fitted me perfectly. I have no event coming up to wear it at (so in that sense its an impulse buy) but have already designed a few ideas around the colour theme. I think creative types - designers, artists and so on, use this antenna out, seeking of stimulation all the time, in fact its encouraged as part of the design process which you learn at art school. I feel a lot of the general public may do this instinctively too - because they are drawn to beautiful things. I am emotionally stable and not given to status envy - in fact most creatives aren't excited by having things, more the ideas that go with them.