Title: Exporting - duties, benefits
Headings: EXPORTING
EXPORTING
BENEFITS OF EXPORTING
EXPORT ROUTES
INDIRECT AGENTS
INDIRECT MERCHANTS
DIRECT AGENTS
DIRECT MERCHANTS
BARTER TRADING
GOVERNMENT EXPORT BARRIERS AND
SUPPORTS
RECENT TRENDS IN U.S. EXPORTS
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Content: Although much of  that deficit was the result of oil imports, the improved manufacturing  prowess of Japan was also a major factor. Nevertheless, increasing globalization of markets and a continued move toward lower trade barriers vastly  expanded global trading. Going into the 1990s, annual U.S. exports were  rapidly approaching $400 billion, and the total global export market  outside of the United States was estimated to be more than $2 trillion. By  1997 U.S. exports had reached $689 billion, slightly more than one-eighth of the world total of $5.5  trillion. BENEFITS OF EXPORTING
The chief goal of any company's export ventures is usually to  maximize profits by exploiting opportunities in foreign markets that  don't exist in the domestic market. For example, products that have  become obsolete in U.S. markets, such as washboards, can sometimes be  marketed very successfully abroad. Thus, by increasing a product's  life span, a manufacturer is able to reduce new product development costs  and capitalize on learned efficiencies related to production,  distribution, and marketing. Likewise, when markets for products that are still viable in the United  States begin to mature and become saturated, many producers are able to  continue to achieve steady sales and profit gains through cross-border  sales. Because markets in other countries are often less mature and less  competitive, exporters can typically achieve faster sales growth and  higher profit margins. Foreign markets often provide relief not only from  maturing domestic markets, but also from intensifying competition from  imports.