Title: 18 SaaS Metrics and KPIs Every Company Should Track - Databox
Headings: 18 SaaS Metrics and KPIs Every Company Should Track
18 SaaS Metrics and KPIs Every Company Should Track
Why Is Data So Important for SaaS Businesses?
The 18 Most Important SaaS Metrics and KPIs
1. Monthly Unique Visitors
2. Signups
3. Product-Qualified Leads (PQLs)
4. Qualified Lead Velocity Rate (LVR)
5. Organic vs. Paid Traffic ROI
6. Viral Coefficient
7. Conversion Rate to Customer
8. Average Revenue Per Account (ARPA)
9. Customer Acquisition Cost (CAC)
10. Monthly Recurring Revenue (MRR)
11. Number of Support Tickets Created
12. Average First Response Time
13. Average Resolution Time
14. Net Promoter Score (NPS)
15. Number of Active Users
16. Customer Retention Rate
17. Churn Rate
18. Customer Lifetime Value (LTV)
How to Easily Monitor Your SaaS KPIs and Metrics
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Content: Together, these companies, investors, and consultants have created and named a set of SaaS metrics and KPIs that every SaaS employee would be wise to understand—and every SaaS executive should monitor closely. The 18 Most Important SaaS Metrics and KPIs
Since we’re a data-driven SaaS company—and one that also helps other companies monitor their most important performance metrics—we’ve compiled a list of the 18 SaaS metrics and KPIs all companies should track. Monthly Unique Visitors
Signups
Product-Qualified Leads (PQLs)
Qualified Lead Velocity Rate (LVR)
Organic vs. Paid Traffic ROI
Viral Coefficient
Conversion Rate to Customer
Average Revenue Per Account (ARPA)
Customer Acquisition Cost (CAC)
Monthly Recurring Revenue (MRR)
Number of Support Tickets Created
Average First Response Time
Average Resolution Time
Net Promoter Score (NPS)
Number of Active Users
Customer Retention Rate
Churn Rate
Customer Lifetime Value (LTV)
1. Monthly Unique Visitors
Monthly unique visitors is a count of the number of unique individuals who visited your website in a given month. If someone visits your site multiple times, he/she will only be counted as one unique visitor (assuming the same device and browser is used for each visit and the visitor doesn’t clear his/her cookies between visits). While this metric alone doesn’t provide many insights, it’s a great reflection of the size of your audience, and it’s a good measure of the impact of your overall marketing efforts. Plus, by measuring the volume of unique visitors from each source, you can also measure the effects of marketing on different channels. And while growth in unique monthly visitors is a great gauge of the effectiveness of your top-of-funnel marketing, don’t forget to look at engagement metrics like average time on site, average pages visited, repeat visits, number of comments, downloaded content, email subscriptions, etc. These metrics will tell you about the quality of your traffic, which is just as important as quantity. Use tools like Google Analytics or Adobe Analytics to measure unique visitors.