Title: 5 Ways Social Media Has Transformed Tourism Marketing
Headings: 5 Ways Social Media Has Transformed Tourism Marketing
5 Ways Social Media Has Transformed Tourism Marketing
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3. Enhanced customer service
5. Changing loyalty programs

Content: Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered travel marketing. From the way that travelers research potential destinations to the activities that they participate in once they arrive, the new ways that consumers use social media to make purchasing decisions has influenced tourism marketing from start to finish. Here are five ways tourism has been impacted. 1. Travel research transformed
The most profound effect that social media has had on the tourism industry to date is the democratization of online reviews. Today’s travelers go online to research their future travel destinations and accommodations. When booking travel, 89% of millennials plan travel activities based on content posted by their peers online. From social sharing sites such as Instagram to crowd-sourced review sites such as TripAdvisor, people are browsing the Internet for travel inspiration and validation from their peers. There, they can easily find other travelers’ photos, check-ins, ratings and more.