Title: Descriptive Research: Definition, Characteristics, Methods, Examples and Advantages | QuestionPro
Headings: Descriptive Research: Definition, Characteristics, Methods, Examples and Advantages
Descriptive Research: Definition, Characteristics, Methods, Examples and Advantages
What is descriptive research?
Gather research insights
Characteristics of descriptive research
Applications of descriptive research with examples
Descriptive research methods
Examples of descriptive research
Gather research insights
Advantages of descriptive research

Content: This methodology focuses more on the “what” of the research subject than the “why” of the research subject. The descriptive research method primarily focuses on describing the nature of a demographic segment, without focusing on “why” a particular phenomenon occurs. In other words, it “describes” the subject of the research, without covering “why” it happens. Gather research insights
For example, an apparel brand that wants to understand the fashion purchasing trends among New York buyers will conduct a demographic survey of this region, gather population data and then conduct descriptive research on this demographic segment. The study will then uncover details on “what is the purchasing pattern of New York buyers,” but not cover any investigative information about “why” the patterns exits. Because for the apparel brand trying to break into this market, understanding the nature of their market is the study’s objective. Characteristics of descriptive research
The term descriptive research then refers to research questions, design of the study, and data analysis conducted on that topic. We call it an observational research method because none of the research study variables are influenced in any capacity. Some distinctive characteristics of descriptive research are: Quantitative research: