Title: 14 Defunct Car Brands and Why they Failed
Headings: Defunct Car Brands
Defunct Car Brands
Studebaker (1852-1966)
Oldsmobile (1897-2004)
Packard (1899-1958)
Pontiac (1926-2010)
DeSoto (1928-1961)
Plymouth (1928-2001)
Mercury (1938-2011)
Tucker (1944-1950)
Kaiser-Frazer (1945-1951)
American Motors Corporation (AMC) (1954-1988)
Edsel (1957-1959)
DeLorean (1975-1982)
Saturn (1985-2010)
Hummer (1992-2010)
Prev Next

Content: Copy this embed code: <a href=" https://www.titlemax.com/discovery-center/planes-trains-and-automobiles/defunct-car-brands/ "><img src="https://www.titlemax.com/media/defunct-car-brands-and-how-they-fell.png" alt="14 Defunct Car Brands and How They Failed – TitleMax.com – Infographic" title="14 Defunct Car Brands and How They Failed – TitleMax.com – Infographic"></a><br><a href="http://www.titlemax.com" alt="TitleMax.com" title="TitleMax.com">Created by TitleMax.com</a>
Studebaker (1852-1966)
A family of German descent, the Studebakers, were originally blacksmiths who started a carriage and wagon business. They marketed their first automobile in 1912 and built a reputation for providing a reliable, quality product. Despite managerial trouble, they managed to survive the Great Depression and produced innovative car designs throughout the 1940s that would influence other producers for decades. Price wars between GM and Ford nearly destroyed Studebaker in 1953. They managed to prolong their life by 13 years at Packard’s expense in a disastrous merger. Oldsmobile (1897-2004)
Originally independent, Oldsmobile was purchased by GM in 1908. Its “Rocket V8” engine and reputation for speed made it a famously powerful and adventurous brand throughout the 1950s, 60s, and 70s. By the 1990s, Oldsmobile had fallen behind and its performance image was fading – rebadging slowly toppled the giant. Packard (1899-1958)
Packard was conceived as a luxury model – it cost over 4 times as much as a comparative Oldsmobile.