Title: Olive oil prices can be high: Does how much it cost matter?| Well+Good
Headings: When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
Photo: Getty Images/jchizhe
“In terms of price, buying olive oil is not unlike buying wine”
What the world’s most expensive olive oil producers have to say
How to sample olive oil like a sommelier

Content: Keep reading for all the intel. Check out the video below to see why a registered dietitian loves olive oil so much: “In terms of price, buying olive oil is not unlike buying wine”
The first person I reached out to for insider olive oil intel was Joseph Profaci, the executive director of the North American Olive Oil Association (NAOOA). “ In terms of price, in many ways, buying olive oil is not unlike buying wine,” he tells me, in that expensive doesn’t always equal best. His general olive oil buying advice is to go with what you like the taste of—not the price it’s selling for. “ Every time I buy a new bottle of olive oil, I can’t wait to get home and take a big swig of it right from the bottle,” he says. Profaci says that also like wine, olive oil tastes slightly different depending on the region it’s from; olive oil from France doesn’t taste the same as olive oil from South Africa. “ But the region where it’s grown doesn’t mean it’s better or worse when it comes to health benefits or taste,” he says. “ That would be like saying the best wine is from France;