Title: Racial & Socio-economic Stereotypes - Stereotypes in the Media
Headings: Racial & Socio-economic Stereotypes
Racial & Socio-economic Stereotypes
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Racial Stereotypes
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Outline
Our mass media is filled with biased racial stereotypes, here are some examples:
Causes of racial stereotypes
Looking through Equity Lens
Media Racial stereotypes in canada
References
Socioeconomic Stereotypes in media
Outline
Causes
Looking through the equity lens
Canada Connections
Refernces

Content: Since it has no foundation of open-mindness and respect for other ethnic groups, ethnocentrism fails to understand and perceive things from different perspectives. And with different cultures entering the society, negative altitudes and prejudiced views are developed as the easiest way to keep old orders and protect the supremacy of the dominant ethnic and racial groups (Carignan, Sanders & Pourdavood, 2005). 2.Privilege in the media
In the western societies, racial privilege often is associated with white privilege since people of Caucasian European descent generally dominates the political, social and economic fields of the society. Consequently, values and stereotypes held by dominant groups greatly influence the societal values and structure. To reserve the superior roles of the Caucasian groups, the dominant groups assign devalued stereotypes to reflect the subordinate roles of the minority groups. As media is also largely controlled by the Caucasian groups, advertisements, entertainment and news industry serve as extremely powerful tools for the dominant culture to reinforce their racial privilege through institutional racism by perpetuating biased stereotypes on other racial ethnicity groups. With the power of mass media, the racial privilege is further elevated as the minority groups may internalize the negative stereotypes, develop low self-esteem and fewer would seek for higher education, which increases the inequality between the dominant group and minorities. On the other hand, implicit stereotypes caused by the brainwashing mass media validates the unequal privilege based on races. ( Padgett, n.d). 3.Justification for militarism and inequality
Repeated negative racial stereotypes are also favoured by some governments as the justification for military actions and exploitation towards other countries.