Title: How Does Twitter Make Money? Twitter Business Model In A Nutshell - FourWeekMBA
Headings: How Does Twitter Make Money? Twitter Business Model In A Nutshell
How Does Twitter Make Money? Twitter Business Model In A Nutshell
Origin story
Twitter revenue model explained
Twitter Advertising Services
Promoted Tweets revenue stream
Promoted accounts revenue stream
Promoted Trends
Data Licensing and Other
Data licensing revenue stream
Twitter MoPub exchange revenue stream
How big is Twitter advertising business?
What are the Twitter key metrics? The factors that affect Twitter growth
Monthly Active Users (MAU) MAUs
Changes in Daily Active Users/Daily Active Usage (DAU)
How does Twitter spend its money?
Twitter: from platform to publisher?
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Gennaro Cuofano
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Content: What are the Twitter key metrics? The factors that affect Twitter growth
Each company has a few critical metrics to monitor on a daily, weekly and monthly basis. Those are the metrics Twitter looks at for the success of its business: Monthly Active Users (MAU) MAUs
Changes in Daily Active Users/Daily Active Usage (DAU)
The change in metrics, such as monthly and daily active users and change in ad engagement can cause the business. User growth trends reflected in the MAUs, changes in DAUs and monetization trends reflected in advertising engagements are vital factors that affect Twitter revenues. How does Twitter spend its money? To keep the technical infrastructure up and running the company spends money in data centers for co-located facilities, lease and hosting costs, and traffic acquisition expenses (to enable the advertisement placed on Twitter to be shown on third-party publishers’ websites). The company spent over $1.1 billion in 2019 (33% of its revenues). To keep the whole infrastructure and company evolve over time, Twitter also spends money in product development, engineering and research. In 2019, Twitter spent $680 million in R&D.
Twitter also spent over $900 millions (26% of its revenues) in sales and marketing.