Title: Twitter reveals its daily active user numbers for the first time - The Washington Post
Headings: Twitter reveals its daily active user numbers for the first time
Twitter reveals its daily active user numbers for the first time
Content: Dorsey said the company’s strategy is centered on four broad objectives: promoting healthy conversation on the platform, making it easier for users to participate in conversations, improving the platform for advertisers and focusing on new technology to improve the service. Dorsey said the platform is a hub for following people’s interests, but acknowledged it can be difficult for users to engage in conversations and, for first-time users, to find accounts that share their interests. He said the company is developing ways to remove the initial work by users to find relevant discussions, jump into sporting events and follow breaking news. Advertisement
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Twitter reported that the number of monthly active users is declining. Twitter claimed 321 million monthly users, down 9 million, or more than 2 percent from the same time last year. “ The falloff in monthly active users is likely a continuation of Twitter’s efforts to remove questionable accounts,” which began last quarter, said Jasmine Enberg, an analyst at the research firm eMarketer. Enberg said the growth in daily users, however, means that people are still “highly engaged” on Twitter, which advertisers will take as a positive sign. Twitter also has room to grow by converting people who use the site infrequently into daily users, she said, which would allow the company to boost its revenue without having to grow its overall user base. Ned Segal, Twitter’s chief financial officer, told investors that deciding to disclose the company’s daily user base is the best way to measure the company’s success.