Title: What role do social media play in politics and elections? - Quora
Headings: What role do social media play in politics and elections?
20 Answers
Ayesha Zaman
Poornima Thakur

Content: What role do social media play in politics and elections? - Quora
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Ayesha Zaman
, BA Consumer Behavior, University of Western Ontario (2018)
Answered 2 years ago
The prevalence of social media in our daily lives has changed the way campaigns are run and how politicians interact with citizens. Research indicates that 68% of social media users actively engage in political activism online (1). Social media has made elected officials and candidates in elections more accountable and accessible to voters. The ability to publish content and have it broadcasted to people instantaneously is leveraged by many candidates as this occurs in real time and at almost no cost.