Title: Why did the DeLorean Motor Company fail? - Quora
Headings: Why did the DeLorean Motor Company fail?
Why did the DeLorean Motor Company fail?
Content: If you look at sales figures for another such car, the Corvette, you’ll see that sales were flat and then fell (80 - 40,614; 81 - 40,606; 82 - 25,407 Corvette Sales Volume by Year) Not a good time to be selling cars such as these. Quality - It was a new vehicle, and new cars will tend to have issues that need to be worked out. The assembly plant and the workforce were also new. This was certainly a factor in the quality issues. These in turn, had a negative effect on sales. With more time, they would have been able to shake those out and gain needed experience. They didn’t get that time. Performance - Prior to release, there was a lot of hype about the Delorean being a “Corvette beater”.