Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Make students feel special. Businesses often ignore – or even reject – their student customers. Companies that make an extra effort not only to accommodate college students, but to cater to them – with special student discounts, services, etc.– can therefore easily lay claim to their cash. 7. Build buzz. College students talk. A lot. Companies can, therefore, initiate a storm of free marketing just by giving them something exciting and inventive to talk about. 8.