Title: The Edsel Automobile Legacy of Failure
Headings: The Edsel Automobile Legacy of Failure
The Edsel Automobile Legacy of Failure
The Edsel Is Coming
The Edsel Succeeded in Disappointing
Failure Despite Some Unique Features
More Edsel Miscalculations

Content: In addition to the car not living up to the marketing hype, the United States was in a recession, and Edsel offered its most expensive models first while other carmakers were discounting last year’s models. This was their second failure. Failure Despite Some Unique Features
The Edsel had some great innovations for its time such as a rolling dome speedometer. And its Teletouch transmission shifting system in the center of the steering wheel worked well at first. Other design innovations kept pace with the cutting-edge accessories and trim features growing in popularity in the mid-50s. These Included ergonomically designed controls for the driver and self-adjusting brakes. More Edsel Miscalculations
Ford launched the Edsel as a brand-new division, but they didn’t give the car line its own manufacturing facility. Edsel relied on Ford employees to produce their cars. Unfortunately, Ford workers resented assembling someone else's vehicle. Therefore, they took little pride in their work.