Title: Cold Calling Definition
Headings: Cold Calling
Cold Calling
What Is Cold Calling?
How Cold Calling Works
Key Takeaways
The Difficulty of Cold Calling
Examples of Cold Calling
Cold Calls and Do Not Call

Content: Cold Calling Definition
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Cold Calling
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Adam Hayes is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7 & 63 licenses. He currently researches and teaches at the Hebrew University in Jerusalem. Learn about our editorial policies
Adam Hayes
Updated Jul 3, 2019
What Is Cold Calling? Cold calling (sometimes written with a hyphen) is the solicitation of a potential customer who had no prior interaction with a salesperson. A form of telemarketing, cold calling is one of the oldest and most common forms of marketing for salespeople. Warm calling, on the other hand, is the solicitation of a customer who had previously expressed interest in the company or product. How Cold Calling Works
Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services.