Title: Nudge: How Small Changes Can Significantly Influence People’s Choices – Effectiviology
Headings: Nudge: How Small Changes Can Significantly Influence People’s Choices
Nudge: How Small Changes Can Significantly Influence People’s Choices
Table of contents
Examples of nudges
Types of nudges
The psychology of nudging
Negative nudges
How to use nudges
How to respond to nudges
Ethics and criticisms of nudging
Summary and conclusions

Content: Specifically, many economic models view people as homo economicus: ideal decision-making machines, with flawless rationality, unlimited cognitive capacity, perfect access to information, and a narrow-range of consistent, self-interested goals. However, nudge theory acknowledges that this model is wrong, since people often act in ways that are not in line with it. As the original book on nudge theory states: “Whether or not they have ever studied economics, many people seem at least implicitly committed to the idea of homo economicus, or economic man—the notion that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists. If you look at economics textbooks, you will learn that homo economicus can think like Albert Einstein, store as much memory as IBM’s Big Blue, and exercise the willpower of Mahatma Gandhi. Really. But the folks that we know are not like that. Real people have trouble with long division if they don’t have a calculator, sometimes forget th