Title: 13 Product Management KPIs and Metrics | SurveySparrow
Headings: 13 Product Management KPIs and Metrics You need to Know
13 Product Management KPIs and Metrics You need to Know
Mathew Maniyamkott
What are product management KPIs?
How to choose the right product management KPIs?
#1 Based on business goals:
#2 Some metrics are vanity:
#3 Consider the company’s stage:
#4 Lagging and Leading performance indicators:
#5 Spot trends:
#6 Look at indicators that measures product, process and people:
Product Management KPIs and Metrics
1. Monthly Recurring Revenue (MRR):
2. Average Revenue Per User (ARPU):
3. Number of customers acquired:
4. Customer Acquisition Cost:
5. Customer Lifetime Value:
6. Retention Rate:
7. Churn Rate:
8. Net Promoter Score (NPS):
9. Customer Satisfaction Score (CSAT):
10. Organic vs Paid traffic:
11. Bounce Rate:
12. Number of active users:
13. Customer Conversion Rate:
Conclusion:
Mathew Maniyamkott
It's our product.
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Content: It is not a number that is just for your sales and marketing team. In fact, the number of customers acquired is an indicator of the success of your product. If the number you forecast and the final acquisition number has a huge difference, then there has either been an over-estimation of your capabilities or the product hasn’t been that widely accepted yet. This is where you find out areas where you can improve the product. Find out more why your product failed and take immediate steps to rework on the product so that there is more acceptance to it. Some of the product management KPIs to track that are related with the acquisition are: New % of users, number of new users, % increase in user base. 4. Customer Acquisition Cost: Every business needs to scale, and responsibly at that.