Title: Book Summary - Influence: The Psychology of Persuasion
Headings: Book Summary – Influence: The Psychology of Persuasion
Book Summary – Influence: The Psychology of Persuasion
The 6 Principles of Persuasion
RECIPROCITY
CONSISTENCY, SOCIAL PROOF, LIKING, AUTHORITY, SCARCITY
Consistency
Social Proof
Liking
Authority
Scarcity
Other Details in “Influence”
Start increasing your influence + guarding against manipulation!

Content: If the person starts to make demands/requests after giving you a gift or favor, recognize that it’s not a real favor or concession (merely a persuasive manoeuvre) and frees yourself from the sense of obligation and makes it easier to say “no”. We’ll now take a quick look at the remaining 5 principles. For more details, examples and tips, do get a copy of the book or our full 14-page book summary. CONSISTENCY, SOCIAL PROOF, LIKING, AUTHORITY, SCARCITY
Consistency
Once we take a stand or make a choice, we feel compelled to behave consistently with our earlier commitment and to justify our own decisions. For this principle to kick in, a real commitment must be made, with a fundamental shift in self-image—this is most likely to happen when (a) we’re actively doing something in support of a position or decision, (b) have put in effort into our choice and (c) when our stand is public. Unfortunately, this principle can be used to nudge us toward unfavorable decisions or larger-than-desired commitments. In the book / full summary, we take a closer look at the factors influencing commitment, examples of how this principle is applied around us, and how to avoid being manipulated. Social Proof
When we’re uncertain how to behave or react, we look to others for answers. We assume that if lots of people are doing something, it must be correct. We find this principle at work everywhere, from long queues to testimonials and phrases like “best-selling products”.