Title: The Product Management Process: 7 Main Stages
Headings: The Main Stages of the Product Management Process
The Main Stages of the Product Management Process
Idea Management
Specifications
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Roadmapping
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Prioritization
Delivery
Analytics and experiments
Customer feedback
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Content: For example, if conversion is paramount, they can see what most users do before they buy. If adoption and frequent usage is the goal, they can also look for what those cohorts have in common. Based on this intelligence, the team can then prioritize initiatives lowering the barriers. They can then nudge users toward completing those tasks that turn them from dabblers to loyalists, be that changing the software and user experience itself or via education, onboarding, and in-app messaging. Identifying the traits of successful/profitable customers can also inform which niches to invest in from both a product functionality perspective as well as on the sales and marketing side of the house. Product teams can build out or hone their target personas with this information to go after like-minded prospects. Product analytics also enables product teams to conduct experiments. Teams can test all sorts of scenarios on different segments of the user base to measure their efficacy. The results then inform the roadmap and optimize the current user experience. With the right data available for analysis and a team to make it all happen, a culture of trials and ongoing learning can take hold and improve the product.