Title: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Headings: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Why Twitter's Problems Aren't Going Away (TWTR, FB)
Twitter's Growing Pains
Twitter's Strength Is Also Facebook's Strength
The Social in Social Media Is Missing
Source: American Press Institute
You Can Follow Trump Tweets Without an Account
Inadequate Information for Advertisers

Content: With the presidential election and Donald Trump tweeting multiple times a day, some expected a surge in Twitter's user count or a "Trump bump," but it took until the first quarter on 2017 for it to materialize. Regardless, the company's revenue fell last quarter for the first time since its IPO, with advertising revenue plunging 11%. Much of the commentariat has rued the fact that such a big feature of the American cultural landscape is failing when it comes to the bottom line. Twitter's Growing Pains
Twitter has a major user growth problem, a measure of an Internet business advertisers pay close attention to. Its monthly active users (MAUs) increased 20% year-over-year in Q4 2014, 6% in Q4 2015 and only 4% in Q4 2016. Its user growth bounced back to 6% in Q1 2017, a jump Twitter attributed to more interest in political news and technical changes on the site. However, as an analyst at Wedbush Securities said, "One quarter isn’t a trend, so let’s see if it’s sustainable." Research firm eMarketer estimates Twitter's worldwide base will grow by 3.4% in 2017. ( See also: Weibo on Track to Surpass Twitter In Users .)