Title: The More You Give the More You Get - Shep Hyken
Headings: The More You Give the More You Get
The More You Give the More You Get
Content: Give someone something for free, and the customer reciprocates by spending money. And, it’s much bigger than an after-dinner mint. For example, Spotify and Pandora have created streaming music empires by giving away free versions of their product, which is financially supported by advertisers. However, both offer an upgrade to a paid version without advertising. Some of their customers pay, which results in approximately 50% of their revenue. You don’t have to be a big company like a Spotify or Pandora to offer up something free. It can be something inexpensive, like a piece of candy with the dinner check. Or it can be something digital like an eBook, special report, or a video. As long as it has some value to the customer – and that there are “no strings attached.” So, what can you give away that your customers will appreciate?