Title: Twitter IPO: Twitter Goes Public | TIME.com
Headings: LIVE UPDATES: Twitter Goes Public
Twitter
LIVE UPDATES: Twitter Goes Public
12:54 p.m. – Already Time to Sell?
12:30 p.m. Twitter’s Rich Are Even Richer
Adam Bain, president of global revenue, 40 – $80.5 million on 1.8 million shares
12:10 p.m. – Twitter Sees a Quick Surge, Then Steady
11:33 a.m. – Just setting up their $twtr
11:26 a.m. – Some Twitter Fundamentals
10:55 a.m. – It’s Up!
10:31 a.m. – A Big Initial Pop Expected
10:08 a.m. – NYSE Gets Twitter-fied
10:05 a.m. – Twitter’s Opening Bell Ringers

Content: Twitter generates almost all its revenue from advertising, through products like promoted tweets and promoted trending topics. The company has generated $422 million in revenue so far in 2013, and is expected to generate almost $1 billion in revenue next year. Profits: Twitter has none. The company posted a net loss of $134 million in the first nine months of 2013. Analysts don’t anticipate profits from Twitter until 2015, according to Bloomberg. This makes the company’s IPO markedly different from those of Google and Facebook, two companies that were already profitable when they went public. Mobile: Twitter has already become adept at monetizing mobile users, with 70 percent of their advertising revenue in the last quarter coming from mobile usage. This is a key metric that investors obsess over as more and more users surf the Web with mobile devices.