Title: Nudge Theory
Headings: What is Nudge Theory?
What is Nudge Theory?
Background - Thaler and Sunstein
Introduction
Overview and Relevance
'Nudge' At A Glance
Definitions
History and Origins
About Prospect theory..
Main Elements, Principles and Terminology
Philosophy
The Choice Architect
How People Think and Decide
Heuristics Overview
Heuristics Overview in Thaler-Sunstein 'Nudge' Theory
'Humans' and 'Econs'
Automatic vs Reflective Systems Of Thinking
Note that 'Automatic/System One' thinking is not bad or stupid. On the contrary...
Heuristics
Human Thinking and Deciding Tendencies ('heuristics' = 'nudges')
'Nudge' Heuristics In Detail
Anchoring and Adjustment (comparison and guessing)
Availability (perceived popularity/frequency/rarity, visibility, commonness)
Representativeness (stereotyping, comparison)
Optimism/over-confidence (over/under-estimation, complacency, ignoring or taking risks)
Loss aversion (holding on, resistance)
Status quo bias (inertia, resistance to change, default to inaction)
Framing (orientation, accentuation, presentation)
Temptation (greed, ego, short-term reward, inability to delay gratification)
Mindlessness (negligence, not concentrating)
Self-control strategies (habits and routines to counter weaknesses)
Following the Herd (conforming, mob instinct)
Spotlight Effect (anxiety, pressure, 'all eyes on me', fear of making mistakes)
Priming (preparing people for thinking and decisions)
Feedback (during thinking and decision-making, enabling correction and useful experience)
Other Types of 'Nudges'
Supplementary Heuristics
Supplementary Heuristics ('Nudges')
Additional 'Nudges' - Detail
Positioning - locating things, moving things, prominence
Limiting - expiry dates, limited stock, and 'forbidden fruit'
Sympathy - Ease of adoption, path of least resistance ('water flows downhill')
Accessibility - efficiency of communication, reach, penetration
Likeability - reputation, trust, credibility, honesty, integrity, ethics
Relevance - meaningful fit with audience needs, situation, self-image
Mood-changers - inspiration, passion, flair, intrigue, humour/humor
Fear - thinking driven by risk or threat
Facilitation - helping people understand and decide, according to their personal needs and thinking processes and  responses
Sensory - sounds/music, smells, touch, colour/color, temperature, humidity, etc
Smells
Sounds
Other
Nudge Theory Is For Everyone
Develop, Adapt, and Use Nudge Theory
Nudge Toolkit
Nudge Theory Toolkit
How to Use the Nudge Toolkit
Summary
Glossary of Terms
Nudge Theory and Related Concepts
See Also
Authorship/Referencing

Content: Nudge theory seeks to improve understanding and management of the 'heuristic' influences on human behaviour (US spelling: behavior), which is central to 'changing' people. Central to behaviour is decision-making from the choices available. Nudge theory is mainly concerned with the design of choices, which influences the decisions we make. Nudge theory proposes that the designing of choices should be based on how people actually think and decide (instinctively and rather  irrationally), rather than how leaders and authorities traditionally (and typically incorrectly) believe people think and decide (logically and rationally). In this respect, among others, Nudge theory is a radically different and more sophisticated approach to achieving change in people than traditional methods of direct instruction, enforcement, punishment, etc. The use of Nudge theory is based on indirect encouragement and enablement. It avoids direct instruction or enforcement. Here are some simple examples to illustrate the difference between traditional enforced change and 'Nudge' techniques: Enforced Change
Nudge Techniques
Instructing a small child to tidy his/her room.