Title: DeSoto (automobile) - Wikipedia
Headings: DeSoto (automobile)
DeSoto (automobile)
Contents
1929–1942
1929–1942 gallery
1946–1960
1946–1960 gallery
1961
Termination factors
Recession
Dealer networks
Brand management and marketing
DeSoto trucks
Models
Advertising
Motorsport
See also
References
External links

Content: Chrysler and Plymouth dealers, which had been forced to take possession of DeSotos under the terms of their franchise agreements, received no compensation from Chrysler for their unsold DeSotos at the time of the formal announcement. Making matters worse, Chrysler continued to ship the cars through December, many of which were sold at a loss by dealers eager to be rid of them. After the parts stock was exhausted, a few outstanding customer orders were filled with Chrysler Windsors. Termination factors
Despite being a successful mid-priced line for Chrysler Corporation for most of its life, DeSoto's failure was attributable to a combination of corporate mistakes and external factors beyond Chrysler's control. The market segment DeSoto was positioned in was already filled with brands made by rivals Ford and General Motors. Compounding this, in 1961 Chrysler brought out its new entry-level Newport model - an upper-tier DeSoto competitor - at the same time it killed those models off. By 1961 the DeSoto brand had been pushed to the brink. Recession
The 1958 recession seriously affected demand for mid-priced automobile makes. DeSoto sales were particularly affected, and sales failed to recover in 1959 and 1960. With falling sales, the 1959 and 1960 models were very similar to the concurrent Chryslers.