Title: How Twitter Makes Money: advertising and data licensing
Headings: How Twitter Makes Money
How Twitter Makes Money
Advertising and data licensing are the major sources of revenue
Key Takeaways
Twitter's Financials
Twitter's Business Segments
Advertising Services
Data Licensing and Other
Twitter's Recent Developments
How Twitter Reports Diversity & Inclusiveness

Content: While the majority of revenue from advertising services is generated through Twitter's owned and operated platform, a small portion of the advertising products Twitter sells are also placed on third-party publishers’ websites, applications, and other offerings. 7 ﻿
Data Licensing and Other
Nearly 14% of Twitter's revenue in 2020, or $509.0 million, was from data licensing and other sources. Revenue for the segment grew 9.2% compared to the previous year. 4 ﻿ Twitter also sells subscriptions to public data beyond its public API to companies and developers looking to "access, search and analyze historical and real-time data" on the platform. The "other sources" includes service fees Twitter collects from users of its mobile ad exchange, MoPub. 8 ﻿
Twitter's Recent Developments
Twitter, as well as social-media rival Facebook, began adding labels to posts on their platforms over false or misleading claims about the U.S. presidential election in November 2020, including posts from former President Donald Trump. Trump and others were tweeting misleading claims about winning the election before final results had been determined. Twitter added labels to inform users about the potential inaccuracy of the information contained in such tweets. 9 ﻿﻿﻿﻿ Social media companies have been under increased public scrutiny in recent years over how they monitor user-posted content on their sites. On January 8, 2021, Twitter permanently suspended Trump's account, citing "risk of further incitement of violence."