Title: The Price Of Everything But The Value Of Nothing | KEXINO
Headings: The Price Of Everything, The Value Of Nothing.
The Price Of Everything, The Value Of Nothing.
Price is not the same as value
Price is what you pay. Value is what you get.
Commodity Pricing Wrongly Equates “Value” With “Price”
About the Author
Gee Ranasinha
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Content: Every brand that exists today has ‘value’ to someone. Otherwise the brand would not exist. The only reason that a product or service absolutely needs to be cheaper, or offer more for less, is when it is deemed to be a commodity . An item can be considered a commodity when it has no other inherent communicable “value” that its market would pay for, other than its price in relation to the competition. Price is what you pay. Value is what you get. For example, I don’t care what brand of paperclips I buy. I’m guessing you probably don’t care much either. If I’m in the market to buy paperclips, I’m simply looking for the best deal. If you make paperclips and want me to buy from you, you need to communicate your value.