Title: Eurocentrism - Wikipedia
Headings: Eurocentrism
Eurocentrism
Contents
Terminology
History
European exceptionalism
Anticolonialism
Debate since 1990s
Race and politics in the United States
Latin America
Effect on beauty standards in Brazil
Islamic world
Orientalism
In the beauty industry
Clark Doll Experiment
Mexican Doll Experiment
Beauty Advertisements
Skin Lightening
South Korea
See also
References
Notes
Bibliography
External links

Content: Eurocentrism - Wikipedia
Eurocentrism
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Worldview centered on or biased towards Western civilization
Eurocentrism (also Eurocentricity or Western-centrism) is a worldview that is centered on Western civilization or a biased view that favors it over non-Western civilizations. The exact scope of Eurocentrism varies from the entire Western world to just the continent of Europe or even more narrowly, to Western Europe (especially during the Cold War ). When the term is applied historically, it may be used in reference to an apologetic stance towards European colonialism and other forms of imperialism. The term Eurocentrism dates back to the late 1970s but it did not become prevalent until the 1990s, when it was frequently applied in the context of decolonization and development and humanitarian aid that industrialised countries offered to developing countries. The term has since been used to critique Western narratives of progress, Western scholars who have downplayed and ignored non-Western contributions, and to contrast Western epistemologies with Indigenous ways of knowing. Contents
1 Terminology
2 History
2.1 European exceptionalism
2.2 Anticolonialism
2.3 Debate since 1990s
2.4 Race and politics in the United States
3 Latin America
3.1 Effect on beauty standards in Brazil
4 Islamic world
4.1 Orientalism
5 In the beauty industry
5.1 Clark Doll Experiment
5.2 Mexican Doll Experiment
5.3 Beauty Advertisements
5.4 Skin Lightening
5.5 South Korea
6 See also
7 References
8 External links
Terminology
Eurocentrism as the term for an ideology was coined by Samir Amin in the 1970s
The adjective Eurocentric, or Europe-centric, has been in use in various contexts since at least the 1920s. The term was popularised (in French as européocentrique) in the context of decolonization and internationalism in the mid-20th century. English usage of Eurocentric as an ideological term in identity politics was current by the mid-1980s. The abstract noun Eurocentrism (French eurocentrisme, earlier europocentrisme) as the term for an ideology was coined in the 1970s by the Egyptian Marxian economist Samir Amin, then director of the African Institute for Economic Development and Planning of the United Nations Economic Commission for Africa. Amin used the term in the context of a global, core-periphery or dependency model of capitalist development.