Title: Customer Perceived Value: Understanding What Appeals to the Consumer
Headings: Customer Perceived Value
: Understanding What Appeals to the Consumer

Customer Perceived Value: Understanding What Appeals to the Consumer
Customer perceived value defined
Terms explained
Customer perceived value approach: pricing
Ready to build better conversations?
10 for $10
The power of ‘9’
Removing signs of monetary value
Change the unit of measurement
Customer perceived value approach: Credibility
Trials
Testimonials
Partnerships
Customer perceived Value Approach: The Value of Time
Time is more valuable than money
Convenience
Customer perceived Value Approach: Emotion Connection
Conscious capitalism
Sense of community within the tech startup world
Locality

Content: The Value of Time
It is proven that the human connection with time is very strong. Perceived value of time is higher than perceived value of money. Marketers should take note of this on two levels: ( 1) time sells, and (2) consumers want purchasing to be convenient and free of time restraints. Time is more valuable than money
The human relationship with time is much more personal than the human relationship with money. Because consumers don’t look to buy a product but rather the benefit that the product brings them, they are more likely to internally link that benefit with the amount of time spent enjoying a product. Advertisers know this and frame wording to incorporate the benefit of time enjoyed when using a particular product. “Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes—and to more purchases,” says Jennifer Aaker, the General Atlantic Professor of Marketing at Stanford Graduate School of Business. Convenience
Consumers are more likely to make a purchase if they find that a product/company makes the use of their time more efficient. This is especially true for SaaS companies.