Title: The 10 Commandments of Smart Executive Thought Leadership | HuffPost
Headings: The 10 Commandments of Smart Executive Thought Leadership
The 10 Commandments of Smart Executive Thought Leadership
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Content: In our short attention span-ruled media environment, even four days is pushing it. If you can’t turn around a piece within 72 hours of a big media story, then move on to the next thing. 5. Thou shalt pay attention to research. News doesn’t always have to be based on an action. Research is an oft-overlooked news hook that gives you entrée to weigh in on larger trends that would otherwise go unnoticed. 6. Thou shalt consider SEO. Today’s news organizations are fueled by what people are searching. That’s why you’re better off checking Google Trends or Twitter’s trending topics than the newspaper’s front page.