Title: Amazon Prime Was Too Good to Be True After All | WIRED
Headings: Amazon Prime Was Too Good to Be True After All
Amazon Prime Was Too Good to Be True After All
Amazon really has no choice but to raise the price of its "free" two-day shipping program. The irony is that Amazon Prime has worked out just like Amazon wanted it to.
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Content: Amazon Prime Was Too Good to Be True After All | WIRED
Marcus Wohlse n
Business
02.01.2014 10:30 PM
Amazon Prime Was Too Good to Be True After All
Amazon really has no choice but to raise the price of its "free" two-day shipping program. The irony is that Amazon Prime has worked out just like Amazon wanted it to. Facebook
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Save this story for later. Jeff Bezos, introducing the Amazon Fire, in 2011. Victor J. Blue/WIRED
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Save this story for later. The price of "free" two-day shipping is about to go up. That was the message from Amazon executives last week, who said that shipping costs would probably force them to raise the price of the company's popular Amazon Prime program. Now $79 per year, the cost could go up $20 to $40 more. Judging from Amazon's balance sheet -- and Wall Street's negative reaction to those balances after its most recent earnings report -- the company really has no choice. The irony is that Amazon Prime has worked out just like Amazon wanted it to.