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Content: What was salsa on 
the west coast was a-zoo-ka in New York City. “ Please, Eddie (Palmieri), 
sweeten it…give it a little sugar,” a request to spice up the music with a 
unique Palmieri montuno. Palmieri composed and recorded the blockbuster Azucarbut the word never caught on outside of New York. Four years later, 
Carlos Santana’s Oye Como Vaattracted youths of all ethnic backgrounds 
to his music, and conga drums were sold like never before across the United 
States. On August 26, 2971, 
the Fania artists congregated at El Cheetah nightclub in midtown Manhattan for a 
concert, dance and film which resulted in the movie “Our Latin Thing.” In the 
movie, salsa is never mentioned. The movie premiered July 19, 1972 at the Line 
2 theatre at 48thand 7thAvenue, NYC. It received 
favorable reviews from the Daily News and the New York Times. But nowhere in 
the review was salsa mentioned. In the 1972 Mexicana LP Rey Roig Aqui Llegó, 
vocalist Julian Llano’s lyrics were about the sauce for his attractive female 
neighbor in the bomba-son Triago Salsa.