Title: Ageism | Encyclopedia.com
Headings: 
Ageism
AGEISM
Stereotypes about age and older persons
Why ageism exists in American culture
The role of the media in supporting ageism
The evolution of ageism
Ways to reduce ageism
BIBLIOGRAPHY
ageism
ageism

Content: The most common stereotypes about older workers are that older workers are less productive, more expensive, less adaptable, and more rigid than younger workers. As with stereotypes about other groups, the facts refute the stereotypes. While studies show that interest, motivation, and skill do not decline with age, some employers continue to perceive older workers as resistant to change, slow to learn new skills, and uncomfortable with new technologies. Studies consistently demonstrate that there is no correlation between age and job performance, despite the common stereotype that productivity declines with age. Indeed, research reveals that some intellectual functions may even improve with age. While the cost of certain employee benefits such as health and life insurance may increase with age, the data is lacking to support the stereotype that older workers cost more to employ than younger workers. Differences in salary costs are typically due to tenure rather than age. Why ageism exists in American culture
A number of reasons contribute to ageism in American culture. Youth, beauty, and vitality are highly valued by Americans. The aging process is viewed as counter to these highly valued attributes.