Title: 15 Key Product Management Metrics and KPIs | AltexSoft
Headings: 15 Key Product Management Metrics and KPIs
15 Key Product Management Metrics and KPIs
KPIs and metrics for product management
Key Product KPIs
Metrics to forecast business success of a product
Monthly recurring revenue (MRR)
Monthly recurring revenue / total number of accounts = ARPU
Customer Lifetime Value (CLTV or LTV)
Average Revenue Per User (ARPU) * Average customer lifetime = CLTV
Customer Acquisition Cost (CAC)
Sales & marketing spendings for a period of time / total # of customers generated for a period of time = CAC
Metrics to analyze and grow user engagement
Daily Active User/Monthly Active User ratio
DAU/MAU = # of Daily active users / # of Monthly active users
Session duration
Traffic (paid/organic)
Bounce rate
Metrics to keep users interested
Retention rate
Retention rate = Customers at the end of the calculated period – New customers / Customers at the start of the calculated period x 100
Churn rate
Customer churn rate = Customers lost / Total customers
Metrics to measure product/feature popularity
Number of sessions per user
Number of user actions per session
Metrics to evaluate user satisfaction
Net Promoter Score (NPS)
NPS = % of promoters – % of detractors
Customer Satisfaction Score (CSAT)
Final word: How to choose software KPI metrics?

Content: Netflix’s ex VP/CPO Gibson Biddle, explained that they used data to hypothesize and then A/B test assumptions to find out what worked. That’s exactly how Netflix decided to replace their 5-star rating system with simple like and dislike buttons, introduce the “percentage match” of the movies, and majorly simplified the UI. In this article, we will introduce you to metrics and KPIs to track your product success. While they will give you the knowledge, the real power lies in how you learn from them, how you interpret, hypothesize, and spark change. If you’re new to product management, you may spend some time with our YouTube video to learn more about this practice and then get back to the article: KPIs and metrics for product management
Metrics is a quantifiable measure that allow businesses to define and track the success of a product or a business activity. Metrics are used by stakeholders, marketers, and the product management team to detect problems, set goals, and make informed decisions. These problems can relate both to engineering efforts that we covered in the article on Agile development metrics and to the results of the final product. Today, the biggest issue with metrics is not how to measure them – Google Analytics alone is a valuable tool for calculating and visualizing your success. It’s choosing a few key metrics to keep an eye on, spend less time tracking, and more time acting upon the found data.