Title: Consumer and Business Products | Encyclopedia.com
Headings: Consumer and Business Products
Consumer and Business Products
CONSUMER AND BUSINESS PRODUCTS
CONSUMER PRODUCTS
Convenience Products
Shopping Products
Specialty Products
Unsought Products
BUSINESS PRODUCTS
Installations
Accessory Equipment
Raw Materials
Component Parts and Processed Materials
Maintenance, Repair, and Operating Supplies
Business Services
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Content: Buyers know exactly what they want and are willing to exert considerable effort to obtain it. These products are usually, but not necessarily, of high value. This category includes both durable and non-durable products. Specialty products differ from shopping products primarily because price is not the chief consideration. Often the attributes that make them unique are brand preference (e.g., a certain make of automobile) or personal preference (e.g., a food dish prepared in a specific way). Other items that fall into this category are wedding dresses, antiques, fine jewelry, and golf clubs. Producers and distributors of specialty products prefer to place their products only in selected retail outlets. These outlets are chosen on the basis of their willingness and ability to provide an image of status, targeted advertising, and personal selling for the product. Consistency of image between the product and the store is also important. Unsought Products
Unsought products are those products that consumers are either unaware of or have little interest in actively pursuing.