Title: Activation of Aging Stereotypes in Younger and Older Adults | The Journals of Gerontology: Series B | Oxford Academic
Headings: The Activation of Aging Stereotypes in Younger and Older Adults
The Activation of Aging Stereotypes in Younger and Older Adults
Published:
Abstract
Issue Section:
Methods
Overview
Participants and Design
Stimuli
Procedure
Results
Explicit Aging Attitude Measure
Implicit Measure
Age-Based Stereotyping
Age-Based Prejudice
Discussion
Automatic Stereotyping
Automatic Prejudice
Appendix
Notes
References

Content: Journal of Gerontology: Psychological Sciences
I will not make age an issue of this campaign. I am not going to exploit for political purposes my opponent's youth and inexperience. —Ronald Reagan, 1984 presidential debate against Walter Mondale
When we think about age, we often do so in terms of how we feel toward older adults. As Ronald Reagan demonstrated so adroitly, however, age is a two-way street. When we investigate people's age-related attitudes, it is important to examine attitudes toward both young and old. Although younger adults' attitudes toward older people have received considerable attention, less is known about older adults' attitudes toward young people. The present study addresses this gap by examining both younger and older adults' accessibility of attitudes toward and stereotypes of both age groups. Most studies of age-related attitudes and stereotyping have relied on self-report questionnaires, often referred to as explicit measures (for recent reviews, see Crockett & Hummert, 1987; Hummert, 1999;