Title: What Motivates Impulse Buying? | Psychology Today
Headings: What Motivates Impulse Buying?
Ian Zimmerman Ph.D.
What Motivates Impulse Buying?
Personality, pleasure, and product connections can all lead to impulse buys.

Content: Our culture of consumption enables us to succumb to temptation and purchase something without considering the consequences of the buy. Is that a bad thing? In my view, yes, it can be. Impulse buying is related to anxiety and unhappiness, and controlling it could help improve your psychological well-being. To control something, though, it’s important to first understand it. To understand impulse buying from a psychological perspective, we should ask the question, “What motivates us to impulsively buy products?” There are in fact a number of answers to this question, and knowing them will help you make smarter, more rational decisions the next time you’re shopping or the next time you just catch yourself wanting to buy something. Some people have a habit of making impulsive purchases. That might sound innocent, but there are a number of characteristics that go along with this tendency. First, impulse buyers are more social, status-conscious, and image-concerned.