Title: The Price Of Everything But The Value Of Nothing | KEXINO
Headings: The Price Of Everything, The Value Of Nothing.
The Price Of Everything, The Value Of Nothing.
Price is not the same as value
Price is what you pay. Value is what you get.
Commodity Pricing Wrongly Equates “Value” With “Price”
About the Author
Gee Ranasinha
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Content: Just by pricing your widgets 25% cheaper than the ones sold by the guy down the street doesn’t mean that everyone’s going to buy your widgets and no-one’s going to buy his. Why not? Because some customers will have their own rationale why they will continue buy from him and not from you. Perhaps some people value the fact he offers online ordering, or free delivery. Perhaps he puts his widgets in a nicer-looking package than yours. Price is not the same as value
Whatever the reason, some buyers prefer to buy from him, even if he’s more expensive than you. The reason doesn’t have to make sense to you, as long as it makes sense to them. They’re buying for reasons other just just price. They see ‘value’, over and above what is being sold. The fact is, nobody would buy any product or service – at whatever price it was sold at, from whatever business – if they didn’t see the ‘value’ being demonstrated as part of the transaction.