Title: 
Headings: 
DEFINITION OF NEWS
DEFINITION OF NEWS
Objectivity
Concise and Clear
NEWS VALUES
1. Timeliness/Freshness
2. Proximity or Nearness
3. Prominence
4. Magnitude
5. Conflict
6. Oddity/Unusualness
7. Consequence
8. Human interest

Content: Timeliness/Freshness
Time factor plays an important role in the effectiveness of a news story. Nobody likes to read an outdated story, even if it is very important. News is just like a perishable commodity having a very short life. We can accommodate a past time story in literature, drama, feature, etc.. but it does not work in news. Journalism’s famous slogan is that “Today news is today”^
2. Proximity or Nearness
The importance of a news greatly depends on the place of its origin. Proximity in journalism does not only refer to geographical nearness but interest of nearness is well. For examples, Imran Khan’s marriage took place in U.K. but the story is .;iore interesting for the people of this part of the world. An earthquake in China killing 200 people will be less important in our
newspapers than the story of earthquake killing 30 persons in Pakistan
3. Prominence
Readers have interest in names of persons with whom they are familiar.