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Content: to facilitate the adequate provision for transportation, water, sewerage, schools, parks and other public requirements, with reasonable consideration of the character of each district and its peculiar suitability for particular uses and with a view to conserving the value of buildings and encouraging the most appropriate use of land throughout the city; and to promote the health and general welfare of its people, particularly in the following ways: 1-3-1  Urban Environment: To direct the   future development of the city in accordance with the adopted municipal plan of conservation and development so that the city may be preserved and revitalized as an attractive, vital, and safe place in which to live, work, recreate, and do business, giving particular attention to: ( a) the protection and rehabilitation of those areas of the city where the existing buildings and configuration of open spaces constitute positive elements of the urban landscape; ( b) the encouragement of street, sidewalk, public space and ground floor commercial