Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: DOWNLOAD THE JINGLE
1944
Chiquita Banana jingle
The chances are you can sing, or at least hum, a few bars of the famous Chiquita Banana jingle. The song first hit the airwaves in 1944 when Miss Chiquita made her debut. The catchy tune was written to help teach Americans how to ripen and use bananas, which were, at the time, an exotic tropical fruit. The song was created by an ad agency team led by Robert Foreman. The singer in the original 1944 recording was Patti Clayton, the first in a long line of Miss Chiquitas. At its peak, the jingle was played 376 times a day on radio stations across the United States, and was one of the most successful commercial jingles of all time. In 1999, we updated the lyrics to make the jingle more relevant for consumers and to highlight the nutritional benefits of eating a Chiquita banana every day: Extract: “ I’m Chiquita Banana and I’ve come to say – I offer good nutrition in a simple way – When you eat a Chiquita you’ve done your part – To give every single day a healthy start – Underneath the crescent yellow – You’ll find vitamins and great taste – With no fat, you just can’t beat ’em – You’ll feel better when you eat ’em – They’re a gift from Mother Nature and a natural additional to your table – For wholesome, healthy, pure bananas – look for Chiquita’s label!” In 2015 we launched the latest version to make the jingle more relevant for today’s consumers and highlight the new brand positioning, Just Smile!