Title: 
Headings: Teacher’s Guide
Teacher’s
 
Guide
 

The
 
Role
 
of
 
Media
 

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Instructions:
   

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BY
 
STEP
 


 
ANTICIPATE

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DISTRIBUTE


 
READ


 
CHECK
  

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DISTRIBUTE
  


 
READ
   


 
ALLOW
  


 
REVIEW
 

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DISTRIBUTE
 

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ALLOW
 

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DISTRIBUTE
 

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CLOSE
 

What
 
is
 
“The
 
Media?”
 

Gatekeeper:
 
“B”
 
is
 
for
 
Business
 

Gatekeeper:
 
“B”
 
is
 
for
 
Biased
 

The
 
Media
 
as
 
Agenda-Setter
 

Public
 
 
Agenda:
 
 


 
 
Fix
 
 
healthcare
 
 

 
 
More
 
 
solar
 
 
power
 
 

 
 
Lower
 
 
taxes
 
 

The
 
Media
 
as
 
Watchdog
 

The
 
Media’s
 
Audience:
 
You
 

The
 
Role
 
of
 
Media
 

True/False
 
Active
 
Participation
 
Review
 

Name:
Local Dispatch

Agenda Cutout Activity

The Role of Media

The
 
Role
 
of
 
Media
 
Name:
 

Cambodian
 
students
 
visit
 
U.S.
 
sister
 
city
 

Vocabulary.
 

Across
 

Down

bold
 

Media
 
Roles.
 

The
 
Role
 
of
 
Media
 

What’s
 
YOUR
 
Agenda?
 

Intentions
 

My
 
agenda
 
is
 
to
 

News
 
Story
 

**TEACHER
 
GUIDE**
 

Vocabulary.
 

Across
 

Down
 

bold
 


Content: To
 
understand
 
why,
 
you
 
need
 
to
 
understand
 
two
 
things: the
 
media
 
is
 
a
 
business,
 
and
 
the
 
media
 
is
 
almost
 
always
 
biased. Gatekeeper: “B”
 
is
 
for
 
Business
 
Most
 
people
 
get
 
their
 
news
 
from
 
television,
 
radio,
 
or
 
a
 
newspaper
 
(either
 
print
 
or
 
online). With
 
the
 
exception
 
of
 
PBS,
 
the
 
Public
 
Broadcasting
 
System,
 
most
 
are
 
commercial
 
or
 
for-profit
 
sources. They
 
make
 
money
 
by
 
selling
 
time
 
or
 
space
 
to
 
advertisers. But
 
advertisers
 
won’t
 
pay
 
for
 
ads
 
nobody
 
will
 
see,
 
so
 
for-profit
 
media
 
must
 
make
 
the
 
news
 
as
 
exciting
 
as
 
possible
 
to
 
attract
 
lots
 
of
 
viewers. But
 
let’s
 
face
 
it: News
 
programs
 
are
 
not
 
always
 
as
 
exciting
 
as,
 
say,
 
action
 
films. In
 
order
 
to
 
survive
 
in
 
today’s
 
culture,
 
television
 
news
 
must
 
keep
 
things
 
short,
 
fast
 
paced,
 
and
 
exciting.