Title: Racial & Socio-economic Stereotypes - Stereotypes in the Media
Headings: Racial & Socio-economic Stereotypes
Racial & Socio-economic Stereotypes
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Racial Stereotypes
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Outline
Our mass media is filled with biased racial stereotypes, here are some examples:
Causes of racial stereotypes
Looking through Equity Lens
Media Racial stereotypes in canada
References
Socioeconomic Stereotypes in media
Outline
Causes
Looking through the equity lens
Canada Connections
Refernces

Content: n.d.) Retrieved from http://youtu.be/_hJFi7SRH7Q
Causes of racial stereotypes
There are many factors that cause the issue of negative racial stereotypes shown in media. But when we really try to trace everything back to their roots, the causes all come down to the systematic racism and racial privilege existing in the society. 1.Ethnocentrism
Racial stereotypes are based on ethnocentric view of the world, of the belief that all other cultures are inferior compared to one’s own culture and race. Ethnocentric views can be generalized as the perception of the world to be simply “us and them”. Since it has no foundation of open-mindness and respect for other ethnic groups, ethnocentrism fails to understand and perceive things from different perspectives. And with different cultures entering the society, negative altitudes and prejudiced views are developed as the easiest way to keep old orders and protect the supremacy of the dominant ethnic and racial groups (Carignan, Sanders & Pourdavood, 2005). 2.Privilege in the media
In the western societies, racial privilege often is associated with white privilege since people of Caucasian European descent generally dominates the political, social and economic fields of the society. Consequently, values and stereotypes held by dominant groups greatly influence the societal values and structure. To reserve the superior roles of the Caucasian groups, the dominant groups assign devalued stereotypes to reflect the subordinate roles of the minority groups.