Title: What Motivates Impulse Buying? | Psychology Today
Headings: What Motivates Impulse Buying?
Ian Zimmerman Ph.D.
What Motivates Impulse Buying?
Personality, pleasure, and product connections can all lead to impulse buys.

Content: To understand impulse buying from a psychological perspective, we should ask the question, “What motivates us to impulsively buy products?” There are in fact a number of answers to this question, and knowing them will help you make smarter, more rational decisions the next time you’re shopping or the next time you just catch yourself wanting to buy something. Some people have a habit of making impulsive purchases. That might sound innocent, but there are a number of characteristics that go along with this tendency. First, impulse buyers are more social, status-conscious, and image-concerned. The impulse buyer may therefore buy as a way to look good in the eyes of others. Second, impulse buyers tend to experience more anxiety and difficulty controlling their emotions, which may make it harder to resist emotional urges to impulsively spend money. Third, impulse buyers tend to experience less happiness, and so may buy as a way to improve their mood. Last, impulse buyers are less likely to consider the consequences of their spending; they just want to have it.