Title: Why American Motors Failed: The Full Story | TheThings
Headings: Why American Motors Failed: The Full Story
Why American Motors Failed: The Full Story
13 Compact Cars At The Wrong Time
12 1965 AMC Marlin Problems
11 Foreign Competition
10 Inefficient Manufacturing
9 AMX Did Not Sell
8 Renault Partnership
7 Poor Reliability Perception
6 Jeep Ownership
5 AMC Pacer Expenses
4 Design Issues
3 Lack of Partnerships
2 Ford and GM Competition
1 Lackluster Advertising
Next: 15 Facts About AMC And Their Beloved Muscle Cars

Content: Why American Motors Failed: The Full Story | TheThings
Why American Motors Failed: The Full Story
If American Motors made many of the same errors as other automakers, why did they go under while others did not? By Dave Kapaun Published May 27, 2020
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American Motors ceased to exist in 1988, however, they had been in decline for 25 years. Like many disastrous corporate failures, there is not any one reason why American Motors could not succeed. While General Motors, Ford, and Chrysler managed to make it through the ‘70s. There were many small things, over time, that led to the eventual death spiral and demise of the company. In fact, their products, with some exceptions, were as good as any of the Big Three models. In general, American Motors made a lot of the same mistakes as other automakers, but the timing was such that it magnified the effect of the error. Eventually, American Motors did not have the resources to recover from their missteps, like the other car companies.