Title: How Emotions Influence What We Buy | Psychology Today
Headings: How Emotions Influence What We Buy
Peter Noel Murray Ph.D.
How Emotions Influence What We Buy
The emotional core of consumer decision-making

Content: More recently, Internet and digital media companies added a new layer of suppositions to explain and predict consumer behavior. Their approach views the consumer through the lens of digital technology. However, they misinterpret data about the activity of online users as being a valid insight into the consumer decision-making process. Consumers do not have a Pavlovian response to products and to their marketing programs. Nor do the fundamentals of consumer behavior change to accommodate the latest innovation in digital technology. An understanding of consumer purchase behavior must be based on knowledge of human emotion and include the paramount influence that emotions have on decision-making. SHARE
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Brand Narrative
Submitted by on January 16, 2014 - 7:06pm
Great article! Marketers understand that we are emotional creatures. The Geico commercials are good examples of brand personality. Geico is like a funny friend who you love to see because he makes you laugh.