Title: Who Are Cadbury's Main Competitors?
Headings: Who Are Cadbury's Main Competitors?
Who Are Cadbury's Main Competitors?
Key Takeaways
1. Mars/Wrigley’s
2. Hershey's
3. Nestle

Content: chocolate, pet care, food, Wrigley’s (gum), drinks and symbioscience. Along with competing against Mars for the chocolate market share, Cadbury now competes against the giant for share in the global gum market thanks to Mars' acquisition of Wrigley's in 2008. Mars' $23 billion acquisition gave it control of brands such as Extra, Orbit and Eclipse, which helped produce sales of $5.4 billion prior to the sale. 5 ﻿ 6 ﻿ Cadbury has gum brands that include Dentyne, Stride and Trident. 7 ﻿ Both companies have strong market share in a gum market that has seen sales decline. 8 ﻿
2. Hershey's
In 2018, Hershey's had a market share of 44% in the U.S. for the chocolate industry. The company has many well-known brands in the U.S., including Hershey's, Reese's, Jolly Rancher and Twizzlers. 9 ﻿ Hershey's still gets more than 80% of its annual revenue from the North America market. 10 ﻿
The case of Hershey's and Cadbury being rivals took a big turn due to a licensing agreement set back in 1988.