Title: The 10 Best Marketing Strategies to Reach College Students | WordStream
Headings: The 10 Best Marketing Strategies to Reach College Students
The 10 Best Marketing Strategies to Reach College Students
Why market to college students?
10 effective ways to market to college students
1. Leverage trials and samples
2. Offer targeted discounts
3. Write clever copy
4. Mind your social accounts
5. Try out traditional tactics
6. Host a giveaway, raffle, or competition
7. Engage student ambassadors
8. Consider social causes
9. Look for college media sources
10. Influence their parents
Mary Lister

Content: college kids love free stuff. I can’t tell you the number of events I attended in college because they offered free food. What better way to hook some long-term loyal customers than offering your product for free? There are a few ways you can actually get your free samples or trials in front of your audience; try coordinating with residence life to have a move-in kit available for the fall semester or sponsored study break during midterms or finals. If you’re a food service on Seamless, GrubHub, or DoorDash, you can offer a discount for first-time diners; once they get a taste, they’ll keep coming back for more. 2. Offer targeted discounts
Just like personalized ads, discounts specific to your audience are a great way to engage them. Everyone wants to think that their school is the best—what better way to reinforce that than advertising “For a limited time, Villanova students get free fries with every cheeseburger.”