Title: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Headings: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Why Twitter's Problems Aren't Going Away (TWTR, FB)
Twitter's Growing Pains
Twitter's Strength Is Also Facebook's Strength
The Social in Social Media Is Missing
Source: American Press Institute
You Can Follow Trump Tweets Without an Account
Inadequate Information for Advertisers

Content: Facebook dominates the social ad spending market and this is despite it miscalculating data in the past. In its latest earnings press release, Twitter admitted that aside from user growth problems, escalating competition for digital advertising spending and efforts to re-evaluate its revenue product feature portfolio will impact revenue growth. The company is looking to encourage advertisers to buy more expensive video ads in conjunction with its livestreaming TV push. Ad engagement grew 151% year over year in the last quarter thanks to video ad impressions. But is there more it could do to attract and please advertisers? "They (Twitter) simply do not have the data points to compete with other social media platforms," said Kim Garst, the founder and CEO of digital media consultancy Boom Social. " In fact, none of the platforms, outside of Facebook, have mastered their ads platforms yet, in my opinion. Facebook collects so much data for their end users that they then make available to businesses in their ads platform. This gives marketers a tremendous opportunity to drill down to exactly who they want to show their ads to. Twitter doesn't have this capability, at this time."