Title: Holistic Marketing – Meaning, Concepts, and Importance | Cleverism
Headings: Holistic Marketing – Meaning, Concepts, and Importance
Holistic Marketing – Meaning, Concepts, and Importance
WHAT EXACTLY IS HOLISTIC MARKETING?
COMPONENTS OF HOLISTIC MARKETING
Relationship Marketing
Integrated Marketing
Internal Marketing
Socially Responsible Marketing
Performance marketing
IMPORTANCE OF THE HOLISTIC MARKETING APPROACH
Brand Building
Consistency
Efficiency
Effectiveness
THE HOLISTIC MARKETING FRAMEWORK
Value Exploration
Value Creation
Value Delivery
WRAPPING UP
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There are two major definitions of holistic marketing. According to the Business Dictionary, holistic marketing is
“a marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.” Philip Kotler, an American marketing professor and consultant on the other hand defines holistic marketing as a concept that it
“ based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution .” The holistic approach to marketing is based on the premise that the whole is greater than the sum of its parts. For instance, in an automobile, there are several different parts. The engine, the wheels, the brakes, the exhaust system, the electrical system, the steering wheel, you name it. In order for the automobile to function as it should, not only should each of these parts be working, but they should all be able to work in concert with each other.