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Content: A survey of American Indian college and high-school students, reported in Native Americas[Winter, 1997], indicated that more than 96% of the youth identified themselves with their Indian nation, and more than 40% identified themselves solely in those terms. Only a little more than half identified themselves as American citizens. This survey is an example of the usefulness of the "incorrect" label "Indian" to explain something significant about indigenous self-identification. It's been asked ,"What's in a name?" Sometimes the answer is everything, as when the name is Rumplestiltskin; sometimes nothing, as with the fragrant rose. N. Scott Momaday, in The Names: A Memoir, writes about the meaning of who we are that is contained and not contained in our names. Names, in other words, are mysterious, sometimes revealing sometimes concealing our identity or the identity of a people or place. Names can have great power, and the power of naming is a great power.