Title: Rhetorical Methodologies | Introduction to Communication
Headings: 
Rhetorical Methodologies
Steps for Doing Rhetorical Research
Types of Methods for Rhetorical Criticism
Case In Point
Rhetorical Methods In Action
Outcomes of Rhetorical Methodologies

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Feminist Criticism. Most feminist perspectives share the basic assumptions that women are routinely oppressed by patriarchy, women’s experiences are different then men’s, and women’s perspectives are not equally incorporated into our culture (Foss). We can use feminist rhetorical research to help us determine the degree to which women’s perspectives are both absent and/or discredited in rhetorical acts. Thus, feminist rhetorical research, “is the analysis of rhetoric to discover how the rhetorical construction of gender is used as a means for oppression and how that process can be challenged and resisted” (Foss, 168). Although many think of “women” in reference to feminism, it is important to note that many men consider themselves feminists and that feminism is concerned with oppression of all forms—race, class, ethnicity, age, sexual orientation, and gender. Ideological Criticism. Ideology is a collection of values, beliefs, or ethics that influence modes of behavior for a group or culture. Rhetorical scholars interested in understanding a culture’s values often use ideological methods. Ideologies are complex and multifaceted, and ideological methods draw from diverse schools of thought such as Marxism, feminism, structuralism, deconstructionism, and postmodernism.