Title: Six reasons why people will keep shopping in physical stores | by Count3r | Tablet Assisted Sales Mania | Medium
Headings: Six reasons why people will keep shopping in physical stores
Six reasons why people will keep shopping in physical stores
1. Because physical shopping is more accessible
2. To be able to use all senses to experience products
3. When talking to a person is better
4. Because shopping is an exciting experience
5. When time is of the essence
6. For the trusted service after the purchase

Content: A study by A.T. Kearney shows that consumers have a near unanimous preference for trying and testing products in a physical store. People are able to make more accurate judgements about products in a physical store. 3. When talking to a person is better
People are social animals and crave for the human interaction. Although computers can often provide them with what they are looking for, many consumers still like to talk to a real person for the subtle nuances of a face-to-face conversation. Nonetheless, in-store staff have more to offer than only social or sentimental value. Many store employees are recognized for their priceless product expertise, especially when characteristics are not easy to grasp on a spec sheet. Nonetheless, there is a trend away from memorizing countless facts about products, towards helping customers to put all this information in a context. The role of retail staff in a digital age is changing, but not becoming less important ( RetailDIVE, 2016 ). Sales staff can tailor recommendations to the specific situation and needs of the individual customer.