Title: Why Is TikTok So Popular? Why the Social Network Is Unique
Headings: Why Is TikTok So Popular? Why the Social Network Is Unique
Why Is TikTok So Popular? Why the Social Network Is Unique
A Brief Recap of TikTok
The Best Tech Newsletter Anywhere
The “For You” Page and the Algorithm
TikTok Trends
Communities on TikTok
The Future of Social Media

Content: It’s entirely possible to spend hours on TikTok without seeing anyone you know or follow because the platform is so driven by algorithmic discovery. Because of the nature of the FYP, the app gets better at understanding what kind of content you’d enjoy as you continue to use it. This is the reason why people can have wildly different experiences on the app. While many can find their FYP populated mostly with dance videos and song performances, others see only videos of cooking, home repair, and digital painting. RELATED: Travel by Tongue in 2021 with These International Cookbooks
TikTok Trends
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Another big reason why TikTok is so dominant is because of the prevalence of trends, such as dance challenges for popular songs or videos aligned with popular in-app filters. The algorithm prioritizes content that fits certain online trends that are popular at the moment. Since hot trends tend to gain more engagement, other users will frequently join in and create content that aligns with those trends. A big reason why trends emerge on TikTok is its audio system. When users upload a video, the audio of that particular video can be lipsynced or used by other users.