Title: Situational Factors That Affect People’s Buying Behavior
Headings: 3.2
Situational Factors That Affect People’s Buying Behavior

3.2 Situational Factors That Affect People’s Buying Behavior
Learning Objectives
The Consumer’s Physical Situation
The Consumer’s Social Situation
Video Clip
The Consumer’s Time Situation
The Reason for the Consumer’s Purchase
The Consumer’s Mood
Key Takeaway

Content: 1 (2005): 75–82. The Consumer’s Social Situation
The social situation you’re in can significantly affect what you will buy, how much of it, and when. Perhaps you have seen Girl Scouts selling cookies outside grocery stores and other retail establishments and purchased nothing from them. But what if your neighbor’s daughter is selling the cookies? Are you going to turn her down, or be a friendly neighbor and buy a box (or two)? Video Clip
Thin Mints, Anyone? (click to see video)
Are you going to turn down this cute Girl Scout’s cookies? What if she’s your neighbor’s daughter? Pass the milk, please!