Title: Nudge Theory
Headings: What is Nudge Theory?
What is Nudge Theory?
Background - Thaler and Sunstein
Introduction
Overview and Relevance
'Nudge' At A Glance
Definitions
History and Origins
About Prospect theory..
Main Elements, Principles and Terminology
Philosophy
The Choice Architect
How People Think and Decide
Heuristics Overview
Heuristics Overview in Thaler-Sunstein 'Nudge' Theory
'Humans' and 'Econs'
Automatic vs Reflective Systems Of Thinking
Note that 'Automatic/System One' thinking is not bad or stupid. On the contrary...
Heuristics
Human Thinking and Deciding Tendencies ('heuristics' = 'nudges')
'Nudge' Heuristics In Detail
Anchoring and Adjustment (comparison and guessing)
Availability (perceived popularity/frequency/rarity, visibility, commonness)
Representativeness (stereotyping, comparison)
Optimism/over-confidence (over/under-estimation, complacency, ignoring or taking risks)
Loss aversion (holding on, resistance)
Status quo bias (inertia, resistance to change, default to inaction)
Framing (orientation, accentuation, presentation)
Temptation (greed, ego, short-term reward, inability to delay gratification)
Mindlessness (negligence, not concentrating)
Self-control strategies (habits and routines to counter weaknesses)
Following the Herd (conforming, mob instinct)
Spotlight Effect (anxiety, pressure, 'all eyes on me', fear of making mistakes)
Priming (preparing people for thinking and decisions)
Feedback (during thinking and decision-making, enabling correction and useful experience)
Other Types of 'Nudges'
Supplementary Heuristics
Supplementary Heuristics ('Nudges')
Additional 'Nudges' - Detail
Positioning - locating things, moving things, prominence
Limiting - expiry dates, limited stock, and 'forbidden fruit'
Sympathy - Ease of adoption, path of least resistance ('water flows downhill')
Accessibility - efficiency of communication, reach, penetration
Likeability - reputation, trust, credibility, honesty, integrity, ethics
Relevance - meaningful fit with audience needs, situation, self-image
Mood-changers - inspiration, passion, flair, intrigue, humour/humor
Fear - thinking driven by risk or threat
Facilitation - helping people understand and decide, according to their personal needs and thinking processes and  responses
Sensory - sounds/music, smells, touch, colour/color, temperature, humidity, etc
Smells
Sounds
Other
Nudge Theory Is For Everyone
Develop, Adapt, and Use Nudge Theory
Nudge Toolkit
Nudge Theory Toolkit
How to Use the Nudge Toolkit
Summary
Glossary of Terms
Nudge Theory and Related Concepts
See Also
Authorship/Referencing

Content: Understanding of how people think, make decisions, and behave,
Helping people improve their thinking and decisions,
Managing change of all sorts, and
Identifying and modifying existing unhelpful influences on people. Nudge theory was named and popularised by the 2008 book, ' Nudge: Improving Decisions About Health, Wealth, and Happiness ', written by American academics Richard H Thaler and Cass R Sunstein. The book is based strongly on the Nobel prize-winning  work of the Israeli-American psychologists Daniel Kahneman and Amos Tversky. This article: Reviews and explains Thaler and Sunstein's 'Nudge' concept, especially ' heuristics ' (tendencies for humans to think and decide instinctively  and often mistakenly)
Relates 'Nudge' methods to other theories and models, and to Kahneman and Tversky's work
Defines and describes additional methods of 'nudging' people and groups
Extends the appreciation and application of 'Nudge' methodology to broader change-management, motivation, leadership, coaching, counselling,  parenting, etc
Offers 'Nudge' methods and related concepts as a 'Nudge' theory 'toolkit' so that the concept can be taught and applied in a wide range  of situations involving relationships with people, and enabling people to improve their thinking and decision-making
Offers a glossary of Nudge theory and related terms
Background - Thaler and Sunstein
'Nudge' theory was proposed originally in US 'behavioral economics', but it can be adapted and applied much more widely for enabling and encouraging change in people, groups, or yourself. Nudge theory can also be used to explore, understand, and explain existing influences on how people behave, especially influences which are unhelpful, with a view to removing or altering them. There are lots of these unhelpful 'nudges'  everywhere - notably in advertising and government; some accidental, many very deliberate. Note: