Title: How To Achieve Product-Market Fit
Headings: How To Achieve Product-Market Fit
How To Achieve Product-Market Fit
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your minimum viable product feature set
5. Create your minimum viable product prototype
6. Test your minimum viable product with customers

Content: Dan Olsen, product management expert and author of The Lean Product Playbook, further defines product-market fit as the end-game where a startup has built a product that creates significant customer value. “ This means that your product meets real customer needs and does so in a way that is better than the alternatives,” Olsen explains. Olsen has created a process to help articulate, test and revise your business plan so you can achieve this goal. He proposes a six-step framework called the Lean Product Process. 1. Determine your target customer
Start with a hair-on-fire problem that an identifiable group of people have. Target customers ultimately decide how well a product meets their needs. Use market segmentation to clearly define your target customer. Segmentation is the partitioning of the full market into market segments consisting of potential customers with similar needs and behavior. Defining the attributes and characteristics of various target users, commonly referred to as “persona archetypes,” is a great way to describe your target customer so that everyone on the product team understands for whom they are designing and building the product.