Title: 10 Cold Email Examples & Why They Work [2021]
Headings: 10 Cold Email Examples & Why They Work [2021]
10 Cold Email Examples & Why They Work [2021]
Good news: There are proven formulas for that.
1. Before-After-Bridge (BAB)
2. Problem-Agitate-Solve (PAS)
Example:
3. But You Are Free
Example:
4. Star-Chain-Hook
5. Attention – Interest – Desire – Action (AIDA)
Why the cold email example below works:
6. Star-Story-Solution
7. The Reader’s Digest Model
8. The 3-B Plan
Example:
9. Praise-Picture-Push (3P’s)
Example:
10. Awareness-Comprehension-Conviction-Action (ACCA)
Example:
Bottom Line: You Don’t Have To Reinvent The Wheel Every Time
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Content: These formulas just plain work – and can stop people in their tracks and compel them to read your cold email. Below are the top ten formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others. Give them a try and see how they might improve your reply rates. Boost engagement and performance by measuring the success of your cold emails. Track Gmail and Outlook templates, campaigns, and open rates. Used by 1 million professionals to book more meetings and improve close rates. Download a free trial today. GET STARTED NOW
1. Before-After-Bridge (BAB)
Before — Here’s your world now
After — Imagine what the world would be like if you solved this problem
Bridge — Here’s how to get there
Open your personalized email by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist. Close by explaining how your product/idea/service can help them get there.