Title: Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
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Marketing | 22 min read
Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
Introduction: Why Are We Writing About This?
A Brief History of Marijuana
Shedding the “Stoner" Stigma
Navigating Marijuana Marketing Laws
Are Big Marijuana Brands on the Horizon?
Conclusion: Proof of Concept
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1910 The Mexican Revolution results in thousands of Mexicans immigrating to the U.S., and they bring a more established culture of recreational marijuana use with them. While there’s some debate around whether or not fear and distrust of Spanish-speaking immigrants led directly to the demonization of marijuana, this much is clear: After 1910, stories of Mexican immigrants using marijuana -- and committing violent crimes while under its influence -- become prevalent in the U.S. ( Source)
1931 Spurred by the Great Depression and the massive unemployment that ensued, resentment of Mexican immigrants -- and marijuana -- increases. “ Research” at the time links marijuana use to violence and criminal behavior. The perpetrators identified in these cases belong primarily to lower class or so-called “racially inferior” communities. ( Source)
1936 The anti-marijuana propaganda film Reefer Madness is released. The film follows a group of high school students whose marijuana habits get them into all sorts of melodramatic and nefarious situations. From a hit-and-run to manslaughter, the film depicts marijuana as “a violent narcotic,” “an unspeakable scourge,” and “The Real Public Enemy Number One!” ( Note: Those quotes are from the film’s opening credits sequence.)