Title: Olive oil prices can be high: Does how much it cost matter?| Well+Good
Headings: When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
Photo: Getty Images/jchizhe
“In terms of price, buying olive oil is not unlike buying wine”
What the world’s most expensive olive oil producers have to say
How to sample olive oil like a sommelier

Content: Given the price of some olive oils, you’d think it’s actual gold, too. While there are plenty of quality options on the shelves that fall between the $15 and $30 range, “trendy” olive oils like Brightland and Fat Gold cost more, at $37 and $44.75, respectively. Some even have price tags in the three digits. Lambda olive oil, for example, is $185 per liter, making it one of the most expensive olive oils in the world. Curious as to if pricer olive oil has more health benefits than the inexpensive store-brand bottles I typically buy, I reached out to olive oil experts and high-end brands themselves to see if there really is a difference. Keep reading for all the intel. Check out the video below to see why a registered dietitian loves olive oil so much: “In terms of price, buying olive oil is not unlike buying wine”
The first person I reached out to for insider olive oil intel was Joseph Profaci, the executive director of the North American Olive Oil Association (NAOOA). “ In terms of price, in many ways, buying olive oil is not unlike buying wine,” he tells me, in that expensive doesn’t always equal best. His general olive oil buying advice is to go with what you like the taste of—not the price it’s selling for. “