Title: The Edsel Automobile Legacy of Failure
Headings: The Edsel Automobile Legacy of Failure
The Edsel Automobile Legacy of Failure
The Edsel Is Coming
The Edsel Succeeded in Disappointing
Failure Despite Some Unique Features
More Edsel Miscalculations

Content: The Edsel Succeeded in Disappointing
Car buyers didn’t purchase the Edsel, because it was a bad or ugly car. They didn't buy it because it didn’t live up to the expectations the company created in the prior months with the epic advertising campaign. So actually the first failure occurred for the Ford Edsel before anyone even saw the automobile. And for those who did buy an Edsel found that the car was plagued with shoddy workmanship. Many of the vehicles that showed up at the dealer showroom had notes attached to the steering wheel listing the parts not installed. In addition to the car not living up to the marketing hype, the United States was in a recession, and Edsel offered its most expensive models first while other carmakers were discounting last year’s models. This was their second failure. Failure Despite Some Unique Features
The Edsel had some great innovations for its time such as a rolling dome speedometer. And its Teletouch transmission shifting system in the center of the steering wheel worked well at first. Other design innovations kept pace with the cutting-edge accessories and trim features growing in popularity in the mid-50s.