Title: How declining attention spans impact your social media
Headings: How declining attention spans impact your social media
How declining attention spans impact your social media
What is the reason for the reduction in attention spans?
Too much information
The internet is physically influencing our brains
Attention spans and social media
Facebook
Twitter
Linkedin
Instagram
YouTube
The bottom line
How to make social media posts that hold attention
About the author

Content: Although this effect occurs across a wide arena, including web searches, movie popularity, books, and so on, it is most pronounced in the area of social media as this channel has the most potential to rapidly exhaust the individual’s attention resources. Let’s take a look at a few of the major social platforms: Facebook
On average, desktop users tend to spend 2.5 seconds on any piece of content on the platform, compared to mobile users who spend about 1.7 seconds. These interactions are even shorter with younger audiences. This presents a huge challenge for brands when it comes to getting their marketing messages across. Twitter
A digital space like Twitter, where new information is served by the minute, is more likely to have a bigger impact on our attention spans. A study into the global top 50 Twitter hashtags showed that in 2013, hashtags remained at the top for an average of 17.5 hours, compared to just 11.9 hours in 2016, and that figure has been gradually decreasing since then. Linkedin
On the other hand, digital spaces like Linkedin have longer attention spans than other social media sites. This is due to the nature of the content on the platform. For the most part, the majority of people that read through Linkedin posts are actively searching for knowledge or information, and so they tend to stay there for longer.