Title: Nudge: How Small Changes Can Significantly Influence People’s Choices – Effectiviology
Headings: Nudge: How Small Changes Can Significantly Influence People’s Choices
Nudge: How Small Changes Can Significantly Influence People’s Choices
Table of contents
Examples of nudges
Types of nudges
The psychology of nudging
Negative nudges
How to use nudges
How to respond to nudges
Ethics and criticisms of nudging
Summary and conclusions

Content: Similarly, you can also put a sticker on top of them, with a reminder for you all that you’re trying to drink less soda. Note: nudges can be classified based on other criteria, such as whether they are transparent or non-transparent, or whether they involve defaults and anchors, physical design, or deliberation tools. The psychology of nudging
Because there are many different types of nudges, which can be used in different types of situations, there is no single mechanism that explains how nudges work. However, nudges are generally based on the premise that people are imperfect decision-makers, who display systematic patterns of deviation from rationality, so that by changing people’s choice architecture, which is the context in which they make decisions, it’s possible to influence the decisions that they make. Specifically, many economic models view people as homo economicus: ideal decision-making machines, with flawless rationality, unlimited cognitive capacity, perfect access to information, and a narrow-range of consistent, self-interested goals. However, nudge theory acknowledges that this model is wrong, since people often act in ways that are not in line with it. As the original book on nudge theory states: “Whether or not they have ever studied economics, many people seem at least implicitly committed to the idea of homo economicus, or economic man—the notion that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists.