Title: Social Media 101: Get a Policy | Blog.SHRM.org
Headings: Social Media 101: Get a Policy
Social Media 101: Get a Policy
Considerations
Don’t Overreach
Social Screening
Inform employees as to whether they need approval before posting information and identify whom they should get approval from.
More to Do
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Content: He says companies’ social media policies should speak to every type of communication employees publish on the Internet—including comments on Facebook, LinkedIn, Twitter, Foursquare, blogs, wikis, online discussion boards, Google Groups, Tumblr, and video- and photo-sharing sites such as YouTube and Flickr—because "any of that could impact the company." Considerations
If your company is going to use social media, decide who will use it and for what purposes. Will it be restricted to just a few people—say, those in marketing, HR or media relations? Are you going to require supervisors or department heads to know the networks that their staff members are using? Draw up the policy with the company’s culture and industry in mind. Some industries (finance and health, for example) have rules about social media engagement and what company or client information can or cannot be divulged. Align a policy with your company’s culture, whether it is formal or informal. Tap different divisions—marketing, information technology, HR, media and legal—to help craft the policy. Take a look at the employee handbook, and identify existing rules that can be applied to use of social media. For example, rules in the code of conduct or those regarding disclosure of proprietary information, sexual harassment or equipment use may be applicable.