Title: What is Brand Advocate? - Definition from Techopedia
Headings: Brand Advocate
Brand Advocate
What Does Brand Advocate Mean?
Techopedia Explains Brand Advocate
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Content: What is Brand Advocate? - Definition from Techopedia
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What Does Brand Advocate Mean? Techopedia Explains Brand Advocate
What Does Brand Advocate Mean? In electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth (WOM) comments and messages to other potential customers in the hope that they will join in on purchasing a specific brand. A brand advocate may be: A famous person or V.I.P. who relays a positive image
A retail store associate with strong brand knowledge
A person who uses the advertised brand and has many social connections/good standing in his or her community
Brand advocates strongly believe in the product they are helping advertise through electronic word-of-mouth marketing (WOMM). Advertisement
Techopedia Explains Brand Advocate
Brand advocates are carefully chosen by manufacturers or retailers in the hope that they will boost sales to a given product. In fact, consumers are very likely to purchase an item based on a family or friend's suggestion, so WOMM is considered a very successful online advertising and marketing tool. Some companies even assist businesses in carefully locating suitable brand advocates, a job for which not many people are qualified. Brand advocates may be in positions of power where they have plenty of influence over others.