Title: The 5 Key Measurements of Product Success | Hacker Noon
Headings: The 5 Key Measurements of Product Success
The 5 Key Measurements of Product Success
@ FirstMark FirstMark
Breadth of Use
Frequency of Use
Depth of Use
Efficiency
Satisfaction
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Content: Examine your different types of users and the dynamics of who should be using your product, how often and for what reasons. For example, new customers could have extremely different behavior than existing customers. Breaking all your users into segments helps you gain a more intelligent view of whether you’re addressing their varied needs. Depth of Use
Understanding how many of your product features are being used is key to measuring success. One of the simplest ways to determine Depth of Use is by measuring the percentage of your product features that are used regularly. Start by identifying the top five features used by your core audience. These are the “value drivers” that keep people coming back to your product. Todd says ideally you want clients to be using all of those key features. Pendo strives to have each customer use all five of the key features they’ve identified as core retention factors. Understanding your product’s key features can also help you keep your product successful.