Title: What is Holistic Marketing ? definition and meaning - Business Jargons
Headings: Holistic Marketing
Holistic Marketing
Content: What is Holistic Marketing ? definition and meaning - Business Jargons
Holistic Marketing
Definition: A Holistic Marketing approach states that business is considered as a whole wherein all the departments viz. R&D, Marketing, Finance, HR, etc. are integrated and work collectively towards the marketing and sale of a product. This approach has recently gained popularity because of the increased competition in the market where everyone is trying to create the brand image in the minds of the customers. Holistic marketing is based on 360-degree view approach, where ideas and suggestions from everyone who are directly or indirectly related to the business are taken to match up with the changing marketing trends. This approach has given equal importance to every department which can contribute to the success of the product. Generally, the research teams from R&D department check the performance of the product and seek suggestions from the sales person to bring about a positive change in the product. In doing so, the finance department is regularly consulted for the approval of the budget.