Title: Pop Culture | Globalization101
Headings: 
Pop Culture
The Spread of American Popular Culture
Television
Pop Culture Values
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Content: In fact, the U.S. entertainment industry generates more revenue from overseas sales than any other industry other than the commercial aerospace industry. Many would say that this new juggernaut of American industry has propelled the American pop culture around the world at a frenetic pace. Reality television is a popular medium for the broadcast of American culture. One of the most prominent examples is Keeping up with the Kardashians which follows the family life of the Kardashian family. The show has developed a dedicated following internationally and has contributed to an idea of a glamorous American lifestyle that is practiced by the family. This reality show and other like it have contributed to a rise of celebrities who are “famous for being famous” (O’Rourke, 2011). The growth of the influence of American television has been mirrored within the film industry, as well. Viewed from the perspective of other countries, the dominance of the United States film industry in Europe has been a rapidly and recently growing concern. In 1987, U.S. films already held an imposing 56 percent of the European film market. Less than a decade later, that share had risen to over 90 percent.