Title: Color Psychology: Does It Affect How You Feel?
Headings: Color Psychology: Does It Affect How You Feel?
Color Psychology: Does It Affect How You Feel?
How Colors Impact Moods, Feelings, and Behaviors
What Is Color Psychology?
The Psychological Effects of Color
Color Psychology as Therapy
Modern Research on Color Psychology
Color Can Influence Performance
Color and Consumer Purchases
Additional Research Is Still Needed
A Word From Verywell

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Color Can Influence Performance
Studies have also shown that certain colors can have an impact on performance. No one likes to see a graded test covered in red ink, but one study found that seeing the color red before taking an exam actually hurt test performance. 6 ﻿
While the color red is often described as threatening, arousing or exciting, many previous studies on the impact of the color red have been largely inconclusive. The study found, however, that exposing students to the color red prior to an exam has been shown to have a negative impact on test performance. In the first of the six experiments described in the study, 71 U.S. colleges students were presented with a participant number colored either red, green or black prior to taking a five-minute test. The results revealed that students who were presented with the red number before taking the test scored more than 20% lower than those presented with the green and black numbers. Color and Consumer Purchases
Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety. But could the color of the products you purchase ever say something about your personality? For example, could the color of the car you buy somehow relate to some underlying personality traits or quirks? Your color preferences why buying items might say something about the type of image you may be trying to project.