Title: Why is There a Heinz Tomato Ketchup Shortage in the U.S.?
Headings: Why is There a Heinz Tomato Ketchup Shortage in the U.S.?
Why is There a Heinz Tomato Ketchup Shortage in the U.S.?
Ketchup Packets Over Bottles
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Increase in Ketchup Bottle Sales
Heinz Tomato Ketchup Shortage

Content: Increase in Ketchup Bottle Sales
Stay-at-home orders may have sparked an increase in retail ketchup sales too. Data from research firm Euromonitor indicates that retail ketchup sales in 2020 were around 15 percent higher than in 2019, as reported by The Wall Street Journal. Heinz Tomato Ketchup Shortage
Heinz, which holds nearly 70 percent of the U.S. retail market for ketchup, has been impacted the most and has struggled to meet demand. To catch up with the ketchup shortage, Heinz plans to open new manufacturing lines, beginning with two in April, with the aim of increasing production by 25 percent and bringing the total of ketchup packets produced per year to 12 billion. In the meantime, some restaurants that typically rely on Heinz as their go-to ketchup brand have had to settle for alternatives and use generic brands. According to The Wall Street Journal, Texas Roadhouse was among the restaurant chains that were running low on Heinz bottles. Restaurant managers had to head to Costco to find alternatives and the chain is now testing other ketchup brands as a result. Ketchup is the latest in a long list of products that have faced supply issues since last March. A shortage of aluminum cans occurred when soft drink companies and breweries increased their production of canned drinks as restaurants, pubs, and bars closed. Concurrently, demand for canned drinks increased as consumers spent more time at home under quarantine orders.