Title: Just How Long Should A Press Release Be? - Matrix
Headings: Just How Long Should A Press Release Be?
Just How Long Should A Press Release Be?
Just How Long Should A Press Release Be?
Factors to consider when writing a Press Release…
Length is important-
Rich Content with Catchy Headline wins a spot…
Keep it Simple Yet Personal

Content: Studies indicate that an average media reporter or editor spends about five seconds going through a news release. The first two things they are likely to notice is your headline followed by the length of the content. If your work does not have a catchy headline, then there is the likelihood that your work will get rejected. Apart from a catchy headline, the length can also discourage editors from going through your work. The length of your press release should be 300-500 words. This length is manageable for an editor to go through within minutes and make the decision of whether or not to publish the story. This length also works for your audience. Research also shows that the average reader has an eight-second attention span. Therefore, if your press release is an 8-page document then it is likely that a majority of your audience will not read it. Rich Content with Catchy Headline wins a spot…
One of the ways to make your it get noticed is to ensure that it contains rich content within the recommended length.