Title: What is Product-Market Fit? | Definition and Examples
Headings: Product-Market Fit
Product-Market Fit
What is Product-Market Fit?
Why is it Important?
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Who is Responsible for Product-Market Fit?
How is Product-Market Fit Measured?
Quantitative:
Qualitative:
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How Do You Achieve It For Your Product?

Content: What is Product-Market Fit? | Definition and Examples
Glossary / Product Strategy / Product-Market Fit
Product-Market Fit
What is Product-Market Fit? Product-market fit describes a scenario in which a company’s target customers are buying, using, and telling others about the company’s product in numbers large enough to sustain that product’s growth and profitability. According to entrepreneur and investor Marc Andreesen, who is often credited with developing the concept, product-market fit means finding a good market with a product capable of satisfying that market. The Product-Market Fit Pyramid framework was created by Dan Olsen. Why is it Important? Alex Schultz, Facebook’s VP of Growth, says the biggest problem he sees facing the companies he advises is that they don’t have product-market fit when they think they do. So, why is achieving it so important? Why do many venture capitalists demand evidence of product-market fit before investing in a company? Why does Andreesen, in fact, believe in the division of every startup’s life into two key stages: