Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Among them are several reasons why they are worth a slice of your offline and online marketing budget: College students are educated, brand-loyal consumers. The college market is geographically stable. More than 15 million U.S. college students spend more than $200 billion annually. Consisting almost exclusively of 18- to 24-year-olds, the college demographic is remarkably age stable. Marketing to college students is cost-effective because they respond more favorably to grassroots messaging than to flashy ads. 1. Profile your student targets. The needs and buying habits of a student at a four-year university, for instance, will differ considerably from those of a student at a two-year college. Similarly, reaching students that live on campus requires different strategies than one might use to reach students who live off-campus.