Title: Social Media and Government: Keeping Citizens Engaged | Sprout Social
Headings: Social media and government: how to keep citizens engaged
Social media and government: how to keep citizens engaged
11,631 likes
How to use government social media effectively
Be a source of community news and updates
802 likes
Respond to your community’s questions and concerns
Educate your community and better their lives
Humanize your agency or office
What are the best practices of government social media accounts?
Emphasize visual content
Get conversational with your constituents
Use community and event-specific hashtags to monitor messages
Respond to your constituents in a timely manner
Publish your social content to multiple channels
How do you make social media and government work for you?
Recommended for you

Content: Keeping followers informed and up-to-date? Definitely. The beauty of social media and government is that your community and constituency are already there. Therefore, your job is to publish content that attracts attention from your followers while likewise encouraging engagement. Below are some strategies to do exactly that. Be a source of community news and updates
Perhaps the biggest and most obvious role of government social media accounts is serving as a source of community updates. This includes everything from events and road closures to upcoming policy changes and breaking news. Whether we’re talking about local constituents (think: the New York City school system) or the general public (think: the FDA or EPA), note that your audience is more than likely following you because they want to hear from you.