Title: 14 Defunct Car Brands and Why they Failed
Headings: Defunct Car Brands
Defunct Car Brands
Studebaker (1852-1966)
Oldsmobile (1897-2004)
Packard (1899-1958)
Pontiac (1926-2010)
DeSoto (1928-1961)
Plymouth (1928-2001)
Mercury (1938-2011)
Tucker (1944-1950)
Kaiser-Frazer (1945-1951)
American Motors Corporation (AMC) (1954-1988)
Edsel (1957-1959)
DeLorean (1975-1982)
Saturn (1985-2010)
Hummer (1992-2010)
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Content: Struggling to break even, DeLorean was caught in an FBI sting and accused of being a drug trafficker in 1982. He was later acquitted of all charges – but the trial ruined his reputation. The cars gained a cult following, and a new DeLorean Motor Company opened in 2016, promising to build new DMC-12 models in the future. Saturn (1985-2010)
When Saturn was founded in Spring Hill, Tennessee, it was called “a new kind of car company.” It was a private, employee-owned company that operated separately from GM and enjoyed much more freedom than GM’s other divisions. Its cars sold well, but not well enough. Other divisions were also resentful of Saturn’s unique status. In 2004, the unique arrangement Saturn had enjoyed was dissolved. This was probably the end for them – in 2010, as GM was closing divisions left and right, Saturn found itself on the cutting room floor. Hummer (1992-2010)
Initial prototypes of the military Humvee were delivered to the U.S. military by AM General in 1982.