Title: Holistic Marketing – Meaning, Concepts, and Importance | Cleverism
Headings: Holistic Marketing – Meaning, Concepts, and Importance
Holistic Marketing – Meaning, Concepts, and Importance
WHAT EXACTLY IS HOLISTIC MARKETING?
COMPONENTS OF HOLISTIC MARKETING
Relationship Marketing
Integrated Marketing
Internal Marketing
Socially Responsible Marketing
Performance marketing
IMPORTANCE OF THE HOLISTIC MARKETING APPROACH
Brand Building
Consistency
Efficiency
Effectiveness
THE HOLISTIC MARKETING FRAMEWORK
Value Exploration
Value Creation
Value Delivery
WRAPPING UP
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Content: The marketing and selling of product was the responsibility of the sales and marketing department, while other departments focused on other things. Under the holistic marketing approach, all the departments within the organization work together towards the marketing and sale of the organization’s products. They are all required to come together to create a unified and positive brand image in the minds of the customer. All of them have the responsibility of making sure that the customer buys from the organization rather than the competition. The holistic marketing approach also encourages the unification of marketing communications. In today’s environment where customers have multiple channels for gaining information about a company – social media, the company website, paid ads on the internet, traditional mass media channels, brochures, bill boards, and so on – it is very easy for a business to send out a fragmented message. Unfortunately, this only makes the business lose credibility in the eyes of the customer. Holistic marketing ensures that a uniform message is sent to the customer regardless of the channel they use to gain information about the company. This in turn contributes to a stronger brand image. In addition, the holistic approach considers all the stakeholders who are involved in ensuring the success of a business.