Title: WalMart and Big Food Push For GMO Labeling | Food Renegade
Headings: WalMart and Big Food Push For GMO Labeling
WalMart and Big Food Push For GMO Labeling
Is the Boycott Working?
I suspect ulterior motives.
They see the inevitable.
Is this still good news?

Content: The answer is not quite as happy. Is the Boycott Working? I don’t really know. The Boycott was initiated after Big Food donated more than $46 million to defeat the Prop 37 labeling campaign in California. After their narrow defeat, consumers decided to hit these companies where it hurt. Not only have similar ballot-initiatives been started in numerous other states (33, if I recall correctly?), but consumers are now organized and ready to tighten their purse strings. They are not spending their dollars on previously popular “organic” or “natural” brands that are subsidiaries of the corporations that donated to the campaign. The Organic Consumers Association is calling it a “Traitor’s Boycott ,” and it seems to be making waves: Brands like Honest Tea, which is owned by Coca-Cola, have written to the association, which estimates 75 percent of grocery products contain a genetically modified ingredient, to protest its “Traitors Boycott,” which urges consumers not to buy products made by units of companies that fought Proposition 37.