Title: Media's Influence on the Public's Political Attitudes - Video & Lesson Transcript | Study.com
Headings: Media's Influence on the Public's Political Attitudes
Media's Influence on the Public's Political Attitudes
Lesson Transcript
Political Attitudes
The Media's Role
Newer Forms of Media
Register to view this lesson
Are you a student or a teacher?
Media's Influence on the Public's Political Attitudes
Start today. Try it now
Media's Influence on the Public's Political Attitudes
Related Study Materials

Content: Rather than researching healthcare reform, the voter trusts that Tommy will make the right decision. The voter's attitude on how to vote, volunteer and give money is shaped through the media's coverage of Tommy. Newer Forms of Media
Now let's take a look beyond television. New media provides cheaper and easier ways to influence people's political attitudes. New media includes Internet- and digital-based forms of mass communication, including social media. Many forms of new media have already influenced people to vote, volunteer and give money. For example, the American Red Cross used Twitter to raise a record-breaking $8 million dollar plus in relief efforts after the 2010 Haiti earthquake. The convenience of new media is the main reason it plays an important role in shaping today's political attitudes. New media is wide-ranging and offers: Immediate connection, which allows protests or political gatherings to be scheduled last minute and widely publicized through tweets or Facebook posts.