Title: How Color, Type and Space Can Impact Mood | Design Shack
Headings: How Color, Type and Space Can Impact Mood
How Color, Type and Space Can Impact Mood
Do you ever think about mood when you are designing? Mood has impact in two ways – the mood of the project itself and the mood of users. Together they create an experience that connects each user to the project.
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Design and Mood
Moods are an extension of emotions. This less defined sort of feeling often falls into the category of good or bad and last for longer periods of time than a specific emotion. Moods can change based on events, environmental factors or even by viewing something, but mood is primarily a feeling that just happens and is less intense than a specific emotion. It can impact how a person thinks about everything he or she comes in contact with. What makes mood especially interesting and important for designers is that research has shown mood influences advertising and brand attitudes. One common finding is that almost everyone surveyed, regardless of gender or expressed mood, preferred to view information that’s presented in a happy way. When you think about mood, two extremes come to mind – good and bad (or positive and negative). These moods often emerge from emotional influences such as anger, fear, disgust, happiness, sadness and surprise. Mood can also happen for a group or crowd, resulting in a common mood that creates a shared emotional experience.