Title: Nudge theory - Wikipedia
Headings: Nudge theory
Nudge theory
Contents
Definition of a nudge
Overview
Types of nudges
Application of theory
Government
Business
Healthcare
Public Health and Safety
Fundraising
Critique
See also
References
Further reading

Content: A social proof heuristic refers to the tendency for individuals to look at the behavior of other people to help guide their own behavior. Studies have found some success in using social proof heuristics to nudge individuals to make healthier food choices. When an individual's attention is drawn towards a particular option, that option will become more salient to the individual and they will be more likely to choose that option. As an example, in snack shops at train stations in the Netherlands, consumers purchased more fruit and healthy snack options when they were relocated next to the cash register. Since then, other similar studies have been made regarding the placement of healthier food options close to the checkout counter and the effect on the consuming behavior of the customers and this is now considered an effective and well-accepted nudge. Application of theory
Behavioral insights and nudges are currently used in many countries around the world. Government
In 2008, the United States appointed Sunstein, who helped develop the theory, as administrator of the Office of Information and Regulatory Affairs. Notable applications of nudge theory include the formation of the British Behavioural Insights Team in 2010. It is often called the "Nudge Unit", at the British Cabinet Office, headed by David Halpern. Both Prime Minister David Cameron and President Barack Obama sought to employ nudge theory to advance domestic policy goals during their terms.