Title: Starbucks cups are not easily recycled. Here's why that's a problem. - CNN.com
Headings: 
Starbucks distributed
3.85 billion
paper cups in 2017.
They're not recycled
in most places.
Why the paper cup is hard to recycle
The strongest incentive for change: Angry customers
Starbucks takes on the cup
Greener cup designs
The cup of the future

Content: But consumers are becoming increasingly concerned about disposable, single-use waste. And sometimes, all it takes is one spark to light a fire. Stand. Earth activists erected a "cup monster" to pressure Starbucks to address its waste. ( Steve Ringman/The Seattle Times)
The strongest incentive for change: Angry customers
When Starbucks was still a small company in the 1980s, one of the first big backlashes over environmentally harmful packaging was aimed at a giant of the fast food space. McDonald’s styrofoam clamshells, which it used to package the Big Mac and other sandwiches, had become the target of an aggressive campaign waged by children and environmental activists. Children picketed McDonald’s dressed as “Ronald McToxic.” Activists pushed for styrofoam bans and started “send-it-back” programs that mailed greasy hamburger containers to the company. McDonald's phased out its styrofoam clamshells after backlash. (