Title: Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Headings: Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Content: What have you changed?’ And you have to institutionalize speed, and strategy is the same thing.” According to Accenture Chief Marketing And Communications Officer Amy Fuller, many of Accenture’s clients say the main issue they’ve faced this year has been dealing with perpetual change. “The clients needs we saw before the pandemic,” Fuller says. “ So I’m not sure if the direction would have been different, but it became far more urgent.” According to Forrester analyst Ted Schadler, Accenture’s campaign “sounds pretty business-y and buttoned down, so close to Accenture's original purpose.” However, he says he likes the direction as well as the added focus on cloud acceleration and corporate sustainability. “They are trying to appeal more to business and marketing budget holders, it feels,” Schadler says. “ In our work, we see this multi-stakeholder relevance to be key to what we call co-innovation partnership. I see Accenture along with Deloitte and a few other service providers leading the charge on this better services business model.”