Title: 99 Cents Only Stores - Wikipedia
Headings: 99 Cents Only Stores
99 Cents Only Stores
Contents
History
Early History
2000s
2010s
In popular culture
References
External links

Content: The company also operates Bargain Wholesale, which sells wholesale to retailers across the United States and exports to more than 15 countries from showrooms in Los Angeles. It also exhibits at trade shows in Las Vegas and Chicago . Contents
1 History
1.1 Early History
1.2 2000s
1.3 2010s
2 In popular culture
3 References
4 External links
History
99 Cents Only Store, North Hollywood, California
Early History
99 Cents Only Stores dates back to the 1960s when the company’s founder, Dave Gold, inherited a tiny liquor store in downtown Los Angeles and decided to run a test by selling bottles of wine at a fixed price-point of 99 cents. The test was an instant success, and Dave thought that selling everything in the store for 99 cents would be hugely popular. "Whenever I'd put wine or cheese on sale for $1.02 or 98 cents, it never sold out," Gold said in a 2001 interview with The Los Angeles Times. " When I put a 99 cent sign on anything, it was gone in no time. I realized it was a magic number." On a “lucky” Friday, August 13, 1982, Dave and Sherry Gold opened the first 99 Cents Only Store in Los Angeles. To celebrate the Grand Opening, Dave decided to sell television sets for only 99 cents to the store’s first 13 Families. More than 300 people showed up to stand in line and wait for the store to open.