Title: Social Media and Government: Keeping Citizens Engaged | Sprout Social
Headings: Social media and government: how to keep citizens engaged
Social media and government: how to keep citizens engaged
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How to use government social media effectively
Be a source of community news and updates
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Respond to your community’s questions and concerns
Educate your community and better their lives
Humanize your agency or office
What are the best practices of government social media accounts?
Emphasize visual content
Get conversational with your constituents
Use community and event-specific hashtags to monitor messages
Respond to your constituents in a timely manner
Publish your social content to multiple channels
How do you make social media and government work for you?
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Content: There are a few reasons why this is the case. General disillusionment with government and fierce partisanship both definitely play a big role in the hate that a government account might get. Also, consider how too much promotional content and laggy response times contribute to the public’s dissatisfaction with some government accounts. The good news, though? As highlighted by the City of Lexena and their rapid success growing their impressions and interactions using Sprout, engaging your followers in a positive way is far from impossible. Here are some key tips and best practices of government and social media to grow your presence. Emphasize visual content
Visual content in the form of videos, infographics, follower photos and memes are among the most-shared across social media. And this also rings true for government social media accounts. Not only are visuals easier for followers to understand at a glance, but visual content also makes your content more accessible to those with disabilities. Beyond that, you can increase the share-factor of your content in the case of a crisis or emergency.