Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: READ THE ARTICLE
01 / 16
1963
Our iconic Blue Sticker
A likeness of Miss Chiquita has appeared on the distinctive Blue Stickers that identify Chiquita bananas and other products since 1963. “This seal outside means the best inside.” 1963
We began the largest branding program ever undertaken by a produce marketer, accompanied by a record-breaking ad campaign that included affixing the trademark Blue Sticker to bananas. 01 / 02
1987
Miss Chiquita humanized
Miss Chiquita was depicted as a banana until 1987, when artist Oscar Grillo, the creator of the Pink Panther, transformed her into a woman. The change reflected the affectionate image the public had of Miss Chiquita as a real person. LEARN MORE
01 / 01
1990
Chiquita Brands International
The Company officially changed its name to Chiquita Brands International, Inc. to take advantage of global brand name recognition. Discover our B2B website
1990
Chiquita Brands Internaitonal
Chiquita took delivery of the first of 16 refrigerated ships in its modern fleet and invested in major banana expansion in the Atlantic zone of Costa Rica. In 1991, Chiquita built a state-of-the-art banana processing plant in Costa Rica. In 1992. Chiquita’s refrigerated ships were fitted with new controlled atmospheres to further slow the ripening process and enhance the quality of fruit shipments.