Title: Target Audience Characteristics | Bizfluent
Headings: Target Audience Characteristics
Target Audience Characteristics
Demographics
Buying History
Geographic Location
Shopping Habits
Business Consumers

Content: Look at your target audience to learn about their shopping frequency and their loyalty. Business Consumers
Marketing to businesses is different from marketing to individual consumers. Look at your marketing message, and determine whether you could get additional sales from business customers. Businesses are more difficult to define in terms of specific attributes, but you can look at their needs and see how they relate to your offerings. You may offer products in bulk to business customers at a substantially lower price than you would offer to individual consumers. References
Virtual Advisor: Target Market
Writer Bio
Brian Gabriel has been a writer and blogger since 2009, contributing to various online publications. He earned his Bachelor of Arts in history from Whitworth University.