Title: Click and Mortar - Learn About Omnichannel eCommerce Strategies
Headings: Click and Mortar
Click and Mortar
What is Click and Mortar?
From Bricks to Clicks
From Clicks to Bricks
Modeling an eCommerce Business
Advantages of Click and Mortar (Omnichannel) Business Model
Lower costs
Access to a wider market
Improve customer trust
Value-added services
Challenges of Click and Mortar (Omnichannel) Businesses

Content: People who buy these products sometimes want to physically feel the products before they purchase them. For example, a customer who wants a designer suit wants to know the type of fabric and size before making a buying decision. If customers do not want to wait for shipping, they can buy the item at the physical shop or order it online and get the product delivered to a physical drop location near their home or place of work. From Clicks to Bricks
While traditional businesses are integrating online stores into their model, some online-only retailers are setting up physical stores to enhance their customer experience. The main reason for integrating offline operations into their model is to provide the customers with an opportunity to see, touch, and test the products before buying. Some customers lack the confidence to purchase certain products online, either because the items may vary in size or be different from what they were looking for. A physical store acts as a showroom where customers can come and experience the products they see online. Online retailers also benefit from reduced marketing expenses when they go offline. An online-only business incurs a lot of costs on marketing to bring traffic to their website. However, if the business wants to scale down its marketing costs, a physical store can bring in additional customers without spending too much on advertising.