Title: The Price Of Everything But The Value Of Nothing | KEXINO
Headings: The Price Of Everything, The Value Of Nothing.
The Price Of Everything, The Value Of Nothing.
Price is not the same as value
Price is what you pay. Value is what you get.
Commodity Pricing Wrongly Equates “Value” With “Price”
About the Author
Gee Ranasinha
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Content: Price may be one thing, but value is everything. Value has little to do with price. A corkscrew is inexpensive to buy, but if you’re trying to get into a bottle of wine it has immense value. Similarly just because something costs more than its peers doesn’t mean it’s poor value. If it did, nobody would buy an Apple computer, or a BMW automobile, or an IWC watch. Every brand that exists today has ‘value’ to someone. Otherwise the brand would not exist. The only reason that a product or service absolutely needs to be cheaper, or offer more for less, is when it is deemed to be a commodity . An item can be considered a commodity when it has no other inherent communicable “value” that its market would pay for, other than its price in relation to the competition. Price is what you pay.