Title: The Edsel Automobile Legacy of Failure
Headings: The Edsel Automobile Legacy of Failure
The Edsel Automobile Legacy of Failure
The Edsel Is Coming
The Edsel Succeeded in Disappointing
Failure Despite Some Unique Features
More Edsel Miscalculations

Content: Not having a separate and dedicated workforce to build Edsel cars would prove to be the third and biggest failure. The Edsel’s quality control issues became compounded by the Ford dealership mechanics. No additional training would lead to their unfamiliarity with the car’s state-of-the-art technology. The automobiles biggest problem was its automatic “Tele-touch” transmission. The driver selected the gears by pushing buttons on the center of the steering wheel. Introducing a complicated system without training the dealership level mechanics how to fix it became failure number four. With Ford wanting Edsel as a separate division, they made sure nothing tied the car line back to the Ford products. The word Ford couldn’t be found anywhere on the car. This was failure number five. Without an established customer base, it’s no surprise Edsel sold only 64,000 units in its first year.