Title: 1.5% Cash Back Is the Standard in Credit Cards - NerdWallet
Headings: 1.5% Cash Back Is the Standard in Credit Cards
1.5% Cash Back Is the Standard in Credit Cards
How we got to 1.5%
What’s next? Maybe not a 2% standard
How to pick a flat-rate cash-back credit card
Dive even deeper in Credit Cards
How to Pick the Best Credit Card for You: 4 Easy Steps

Content: If you avoid interest charges by paying your bill in full every month, these cards can earn you hundreds of dollars per year in rewards. » MORE: NerdWallet’s best cash-back credit cards
How we got to 1.5%
Every big credit card trend starts with one issuer. If the feature is a hit with cardholders, other issuers will introduce it, too. “Everyone jumps on the bandwagon,” says Tiffani Montez, a senior analyst for the banking consulting firm Aite Group. “ But then, as things progress again, everything starts to flatten, and there becomes this new normal for what’s acceptable for cash back. Then [issuers] go look for a new source of differentiation, such as credit monitoring and frictionless rewards redemption.” “Everyone jumps on the bandwagon ... and there becomes this new normal for what’s acceptable for cash back.” Tiffani Montez, Senior analyst, Aite Group
The Capital One Quicksilver Cash Rewards Credit Card debuted in 2013, offering 1.5% cash back with no annual fee. Capital One also offers a version of the card for people with fair credit, which has the same rewards rate but an annual fee.