Title: 10 Reasons Why People Spend Too Much | Psychology Today
Headings: 10 Reasons Why People Spend Too Much
Shahram Heshmat Ph.D.
10 Reasons Why People Spend Too Much
Make better financial decisions with behavioral economics.

Content: This insight suggests that shoppers who are distracted with music or displays will likely increase impulse purchases. In contrast, being deliberate allows one to see the overall context and be less concerned with sensation. 8. Retail therapy
People admit engaging in “retail therapy” (Cryder et al., 2008). The negative feeling causes a behavioral shift toward immediate improvements in mood. And when we are feeling down, we tend to splurge. Shopping allows people to visualize themselves in a “better” life, where they’re dressed in nice clothes or surrounded by nice things. Buying makes these visualizations a reality. 9.