Title: Culture - Masculine/Feminine | Travis White Communications
Headings: Culture – Masculine/Feminine
Culture – Masculine/Feminine
Content: 5) short-term/long-term orientation. I’ve written about the first two previously ( here and here ). Today, let’s talk about masculine/feminine. I’ll cover the other two in the near future. According to the Hofstedes, the masculine/feminine dimension has mainly to do with the degree of differentiation between gender roles. In “masculine” cultures, “…gender roles are clearly distinct: men are supposed to be assertive, tough, and focused on material success, whereas women are supposed to be modest, tender, and concerned with the quality of life.” In “feminine” cultures, “… gender roles overlap: both men and women are supposed to be modest, tender, and concerned with the quality of life.” As with their other dimensions, the Hofstedes develop a scale (MAS) and rank order 74 countries.