Title: How Does the Mass Media Influence People? | Small Business - Chron.com
Headings: How Does the Mass Media Influence People?
How Does the Mass Media Influence People?
Social reporting
Different Take on News
News Today, Gone Tomorrow
Flash point
Chasing Social Media

Content: But unless the article includes an announcement of new jobs, the story’s influence may be minimal. Social media follows a different lead. The PEJ study found stories covered by bloggers were ones that elicited emotion, concerned rights of individuals or groups, or raised vigorous debate. Bloggers push hot buttons of public reaction. Yet despite the difference in coverage, 99 percent of the stories' bloggers link to are from newspapers and broadcast networks. Business stories that appear in traditional mass media outlets may not have as much direct influence on people as in the past, but they do influence bloggers. News Today, Gone Tomorrow
Traditional news media may stay on a major news story for weeks or months. Stories that grab attention on social media may do so within hours of their first appearance on the blogosphere, and be gone just as quickly. The PEJ study found that only 13 percent of top stories on blogs in one week were still grabbing attention the next week. That was only true of 5 percent of stories shared on Twitter.