Title: Nudge Marketing Examples: How to drive online purchase behavior
Headings: Nudge Marketing Examples: How to drive online purchase behavior
Nudge Marketing Examples: How to drive online purchase behavior
What is Nudge Marketing?
Nudge Theory
The influence of heuristics on nudges
How to get started with Nudge Marketing
1. Understand who you’re talking to
2. Analyze your product offering’s USPs
3. Draft and test copy variations on selected products
4. Iterate and analyze the data
Nudge Marketing Examples
1. Product Labels with Functional Benefits
2. Product Labels with Psychological Triggers
3. Smart Notifications with Social Proof
4. Visual Cueing in Exit Intent Overlay + Discount
5. Exit Intent Overlay with Autonomy
6. Anchoring on the Product Detail Page
7. Social Proof Boosting Reviews
8. Decoy Effect in Product Comparisons
9. Default Option for Shipping
10. Goal Gradient in the Checkout
Final notes

Content: They help us to make daily, mundane choices like what to cook for dinner. They also help us to make choices in more important decisions like what kind of car to buy or which life insurance to purchase. Some examples of heuristics are social proof messages that convey the popularity of a product. Or anchoring, which makes an amount look smaller when placed to a larger number. There are hundreds of heuristics out there, each having a different influence over individuals based on their past experiences and perspective. For those looking to learn more about these, Thinking, Fast and Slow by Daniel Kahneman does a fantastic job at thoroughly introducing the concept. Nudges leverage many heuristics so behavior can be subtly encouraged. They seek to appeal to individuals by making the decision feel more natural and automatic without forcing or manipulating. How to get started with Nudge Marketing
Now that you have a better understanding of what nudging is and how it came to be, we can focus on what you need to get started. 1.