Title: Victoria's Secret sees pandemic rebound with improved sales, more inclusivity | GMA
Headings: Victoria's Secret sees pandemic rebound with improved sales, more inclusivity
Victoria's Secret sees pandemic rebound with improved sales, more inclusivity
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Content: Victoria's Secret sees pandemic rebound with improved sales, more inclusivity | GMA
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Style January 13, 2021
Victoria's Secret sees pandemic rebound with improved sales, more inclusivity
Meet the first model with vitiligo to walk in the Victoria's Secret fashion show | GMA
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WATCH: Meet the first model with vitiligo to walk in the Victoria's Secret fashion show
By Jacqueline Laurean Yates
While many retailers have seen a decline in business during the coronavirus pandemic, Victoria's Secret is leaning into an elevated position for growth and new beginnings. Many have been applauding the brand for strides toward featuring more inclusive body types in their recent campaign imagery. In previous years, the brand has traditionally showcased slender models, but in recent months, curvier models such as Devyn Garcia, Candice Huffine and Precious Lee have been a part of the brand's image. Instagram
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In 2018, Victoria's Secret faced criticism after Ed Razek, the former chief marketing officer for L Brands' (Victoria's Secret parent company), told " Vogue " he didn't think the brand should add plus-size or transgender model to its annual fashion show "because the show is a fantasy." A year after Razek's remarks, which he's since apologized for, the brand announced its first size 14 model, Ali Tate Cutler. "I never expected that I was going to see an image of myself on the wall next to these top supermodels that I have been looking up to since I was a little girl," Cutler told E! in 2019. " It feels amazing. I feel on top of the world."