Title: Pros and Cons of Amazon Prime
Headings: Pros and Cons of Amazon Prime
Pros and Cons of Amazon Prime
Story continues

Content: But if you don't care about streaming services and photo storage, and enjoy paperbacks more than e-books, you're paying for benefits you'll never use. If you routinely spend at least $35 per order, Amazon offers free, albeit slower, delivery. If you don't shop online enough, a Prime membership could end up being pretty expensive—the more you shop, the more economical the membership fee becomes. Amazon Prime might also be a disappointment if you mostly do business with independent third-party vendors that operate out of the Amazon Marketplace. Many of those purchases are not fulfilled by Amazon and, thus, not eligible for free Prime shipping. Story continues
Plenty of Benefits
Even so, Amazon Prime offers plenty of benefits, and consumers have been quick to sign up. While hard numbers are difficult to come by, the company acknowledges that there are “tens of millions” of Prime members and Prime shoppers spend almost double the amount on Amazon than non-Prime members, according to research by RBC Capital Markets. Those results are reflected in the company's third-quarter sales. For the quarter ending in September 2015, Amazon brought in revenues of $25.4 billion, up 23 percent from the same period a year ago. Amazon Prime Benefits
For most people, the linchpin of Prime is swift package delivery, so it's easy to understand why Amazon makes other shipping options less attractive.