Title: Do groups make better decisions than individuals? - Human Interest
Headings: Do groups make better decisions than individuals?
Do groups make better decisions than individuals?
Do groups make better decisions than individuals?
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Content: Hence, they have the potential to be more creative and lead to a more effective decision. In fact, groups may sometimes achieve results beyond what they could have done as individuals. Groups also make the task more enjoyable for members in question. Finally, when the decision is made by a group rather than a single individual, implementation of the decision will be easier because group members will be invested in the decision. If the group is diverse, better decisions may be made because different group members may have different ideas based on their background and experiences. Research shows that, for top management teams, groups that debate issues and are diverse make decisions that are more comprehensive and better for the bottom line in terms of profitability and sales. Furthermore, groups can overcome some, but not all, of the problems of individual decision-making. Some common pitfalls are a lack of independent knowledge displayed by the phenomenon of Groupthink. Groupthink occurs when group members are too similar, converge too strongly, have a desire to fit into the group and believe other group members have better knowledge. In addition, certain hidden group biases are more prone in group decision-making, such as: