Title: Giles Coren declares war on Amazon Prime over free trial | Online shopping | The Guardian
Headings: Giles Coren declares war on Amazon Prime over free trial
Online shopping
Giles Coren declares war on Amazon Prime over free trial
Patrick Collinson

Content: The mechanism of this transaction appears cynical and severely undermines that USP and the relationship between the consumer and the company.” Amazon says it has millions of Prime customers in the UK, and tens of millions worldwide. It said: “ Customers who sign up to a free trial of Prime receive an email informing them of the duration of the free trial and how to avoid continuing to paid Prime membership. Customers who become full Prime members can cancel their membership at any time and we will refund the full membership if the customer has not made any eligible purchases or used any Prime benefits.” But on Amazon’s own website there are discussion forums where customers complain they have been ripped off. “ Amazon should be absolutely ashamed of this charge. If this many people have noticed it how many people are not aware they have paid it. I had no idea what it was,” said one. Not everyone on Twitter seems to be on Coren’s side in his campaign against Amazon Prime.