Title: COVID-19: Impact on Consumer Behavior Trends | Accenture
Headings: COVID-19: How consumer behavior will be changed
COVID-19: How consumer behavior will be changed
RESEARCH REPORT
In brief
New consumer behaviors will transform the industry's future
Getting to know the consumer in crisis
New buying behaviors in this new normal
The big value shift
New—and everlasting—shopping habits
The ever-increasing focus on health
A rise in conscious consumption
Growing love for local
COVID-19: Retail consumer habits shift long-term
The social impact
80%
88%
A new virtual workforce
46%
Staying connected with consumers
Respond
Reset
Renew
Contact us
Oliver Wright
​​Emma Blackburn
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Content: At the other extreme, some consumers remain indifferent to the pandemic and are continuing their business as usual, despite recommendations from government and health professionals. CPG companies will need to understand how their own consumers are reacting, and develop customized and personalized marketing strategies for each. The days of one-size-fits-all marketing are over. Consumers are more fearful of the economic impact of COVID-19 than for their health
Source: Accenture COVID-19 Consumer Research, conducted April 2–6. Proportion of consumers that agree or significantly agree. New buying behaviors in this new normal
Why, what and how consumers buy is changing due to the COVID-19 outbreak. Consumer priorities have become centered on the most basic needs, sending demand for hygiene, cleaning and staples products soaring, while non-essential categories slump. The factors that influence brand decisions are also changing as a "buy local" trend accelerates. Digital commerce has also seen a boost as new consumers migrate online for grocery shopping – a rise that is likely to be sustained post-outbreak.