Title: A Beginner's Guide to Social Media Advertising in 2021  | The Blueprint
Headings: A Complete Overview of Social Media Advertising for Small Business
A Complete Overview of Social Media Advertising for Small Business
Overview: What is social advertising?
Benefits of advertising on social media
1. Audiences can be precisely targeted
2. Social ads address “awareness”
3. Everything is measurable
4. Social advertising is scalable
5. Social ads can trigger actions
The 5 best social media platforms to advertise your small business
Platform 1: Facebook Ads: Facebook, Instagram, WhatsApp, Messenger
Platform 2: LinkedIn Ads
Platform 3: Twitter Ads
Platform 4: Google Ads: YouTube and Google My Business
Emerging platforms: Pinterest, TikTok, Snapchat
Social ads are a world of opportunity

Content: Twitter Ads
The Twitter advertising platform is not as powerful as the two above platforms, but a Twitter marketing strategy can serve as a great add-on for other social networks. The quality of its user data is not as good as the other platforms, but it is strong on topical and thematic targeting and for events. Characteristics of the Twitter ad platform: Lower volumes
Strong topical targeting
Specific communities and events
Reputation for low costs
Complementary to business activity on Twitter
Platform 4: Google Ads: YouTube and Google My Business
Google never created its own social network despite the efforts put into Google Plus and other initiatives. However, many consider YouTube to be a social media platform and the more recent Google My Business platform also has some social media resemblance. Characteristics of the social media dimension of Google Ads (YouTube and Google My Business): Massive video reach on YouTube
Low cost per view on YouTube and innovative ad formats
Strong integration with the Google advertising technology stack
Effective social-local advertising on Google My Business
Emerging platforms: Pinterest, TikTok, Snapchat
The social media landscape is constantly changing.