Title: How TikTok Is Addictive. Psychological Impacts of TikTok’s… | by - | DataSeries | Medium
Headings: How TikTok Is Addictive
How TikTok Is Addictive
Psychological Impacts of TikTok’s Content Recommendation System
TikTok is Unique
The Audience
How TikTok Affects Us
What TikTok Does Well
The Attention Economy
Conclusion
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Content: Rewards are treated in the mid brain with a dopamine response just as an intake of foods high in sugar, fat and salt is. This is both true for the consumption, but also for the anticipation of such a reward. Interestingly, TikTok’s information is presented in a 15 second form. This means that although the users do get well-recommended stimulating information, I am hard-pressed to believe that meaningful content can be adequately displayed in such a short amount of time. Twitter has been scrutinized for its character limit for a very similar reason. It is simply difficult to convey adequately the view that you represent so quickly with such limited and distanced engagement. This makes the platform more susceptible to the kinds of expected stimulus seen in addiction. TikTok as a platform fulfills some of those requirements for addiction. The short videos provide us with relevant information that stimulate a dopamine response. This process is constantly reinforced by consistently supplying us with more appropriately recommended videos.