Title: BangShift.com Top 11
Headings: The Top 11: Defunct American Car Makers
The Top 11: Defunct American Car Makers
Top 11 Defunct American Car Makers
Brian Lohnes

Content: Markin used this to change the name of the company. The most famous model, the Marathon, was the standard taxicab used in America for decades. The design was basically unchanged aesthetically from 1956 through the ending year of 1982. 7) DeSoto: Walter P. Chrysler himself started the DeSoto brand in 1928. It was launched as a mid-priced competitor for Studebaker and some GM models. In 1961 Chrysler killed the brand after basically steering it off a cliff. Instead of using its (then) five brands to appeal to different market segments, Chrysler allowed them all to compete with each other. In doing this, the other makes stole the entry level customers DeSoto was dependant on, and with lagging sales, it was only a matter of time before the other shoe dropped. 6) Plymouth: