Title: Electric vehicle trends | Deloitte Insights
Headings: Electric vehicles
Electric vehicles Setting a course for 2030
Part 1 – Global progress and forecast
EVs in regional markets
Europe
China
United States
Rest of the world
2030 sales forecast
EV growth beyond 2030
Four factors driving growth
Factor 1 – Changing consumer sentiment
Factor 2 – Policy and legislation
Fuel economy and emission targets
City access restrictions
Financial incentives
Factor 3 – OEM vehicle strategy
Availability of models
Affordability of models
Factor 4 – The role of corporate companies
Part 2: New landscape, new approach
Segmenting the market
Use case: United Kingdom
Key behavioural differences
Customer Portraits: Driving a change in behaviour
Prioritise to drive purchases
The impact of COVID-19 on consumer behaviour
Checklist for the journey ahead
Established OEMs:
New-entrant OEMs:
Captive finance companies:
Dealerships:
Acknowledgments
Endnotes
Topics in this article
Global Automotive

Content: Before the COVID-19 pandemic shook up the automotive industry – along with every other industry – electric vehicles were moving steadily into the spotlight. The combined annual sales of battery electric vehicles and plug-in hybrid electric vehicles tipped over the two-million-vehicle mark for the first time in 2019. This much-anticipated milestone may have become overshadowed by economic uncertainty and changed consumer priorities, but there is value in taking stock of the electric vehicle market even now. Since Deloitte last presented a forecast for electric vehicle (EV) sales, in January 2019, the EV market has made great strides, and not just in terms of sales. OEMs have invested billions to deliver new electrified models, from R&D to factory redesign. Consumer attitudes have evolved. Government interventions have pushed forward and pulled back. But then COVID-19 completely disrupted global sales and manufacturing. In this context, a revised forecast based on updated data is needed. By examining the current state of the EV market worldwide and noting the many factors fostering growth in various directions (Part 1 of this report), we have formed conclusions about how the market will take shape over the next decade.