Title: External Environmental Factors Affecting Consumer Behaviour in Consumer Behaviour Tutorial 19 May 2021 - Learn External Environmental Factors Affecting Consumer Behaviour in Consumer Behaviour Tutorial (10475) | Wisdom Jobs India
Headings: External Environmental Factors Affecting Consumer Behaviour - Consumer Behaviour
External Environmental Factors Affecting Consumer Behaviour - Consumer Behaviour
Environmental Factors Affecting Consumer buying Behaviour
Cultural Influences
Sub-cultural Influences
Social Class
Social Group Influences
Family Influence
Personal Influences
Other Influences
External factors Influencing Consumer Behaviour
Consumer Behaviour Tutorial

Content: Other Influences
Consumers are also influenced by national or regional events which could be like the Asiad, the Olympics, cricket test matches, World Cup, the war or a calamity. These leave permanent or temporary impressions on the mind of the consumer and affect his behaviour. In these events, products are advertised and sometimes the use of a product like drugs, etc. is discouraged. People are urged to adopt family planning methods. Situation variables such as product display, price reduction, free gifts and attractive offers also influence consumer behaviour. In Figure: A simplified framework for studying consumer behaviour, the broken lines indicate that these factors influence and in turn are influenced by each other. The various factors percolate from the external to the individual determinant, to finally influence the decision process. External factors Influencing Consumer Behaviour
External factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour.