Title: Why did the DeLorean Motor Company fail? - Quora
Headings: Why did the DeLorean Motor Company fail?
Why did the DeLorean Motor Company fail?
Content: It was taboo after consolidation with the Big 3 (Ford, GM, Chrysler) for anyone to rise through the OEM ranks and then go start their own snazzy car company. Power corrupts the balance of new talent trying to expand competition and the cutthroat auto industry prefers to keep the change to a minimum. DeLorean with all his faults, tried and made a splash. Even the cocaine deal was set-up to discredit him. Doug Scott
, Class A Mechanic at Retired/Disabled (1977-present)
Answered 3 years ago · Author has 1.7K answers and 2.6M answer views
There are a few reasons, none of which on their own would make it fail, but combined it could not succeed. One point that needs to be cleared up, his legal troubles with cocaine were the results of the other problems and his last ditch effort to keep the company afloat. Building a car for the world on an island in the Atlantic was never going to work. Everything had to be shipped in, no native content. The part I always wondered about was did DeLorean not ever hear about the Bricklin? Very similar concept, and execution.