Title: Who Are Cadbury's Main Competitors?
Headings: Who Are Cadbury's Main Competitors?
Who Are Cadbury's Main Competitors?
Key Takeaways
1. Mars/Wrigley’s
2. Hershey's
3. Nestle

Content: 8 ﻿
2. Hershey's
In 2018, Hershey's had a market share of 44% in the U.S. for the chocolate industry. The company has many well-known brands in the U.S., including Hershey's, Reese's, Jolly Rancher and Twizzlers. 9 ﻿ Hershey's still gets more than 80% of its annual revenue from the North America market. 10 ﻿
The case of Hershey's and Cadbury being rivals took a big turn due to a licensing agreement set back in 1988. In 1988, Hershey’s paid $300 million for the rights to Cadbury’s U.S. operations. 11 ﻿ Cadbury agreed; at the time, it saw no chance to compete against Hershey's and Mars, which controlled a combined 70% of the market. 12 ﻿
Hershey's caused an uproar when it sued several importers of Cadbury products from the U.S. Hershey's uses a different recipe than the British chocolatier, and many former British residents want the authentic version. Cadbury's chocolate in the United Kingdom lists milk as the number one ingredient, while the American version made by Hershey’s has sugar as the number one ingredient.