Title: YouTube Adpocalypse | Wikitubia | Fandom
Headings: YouTube Adpocalypse
YouTube Adpocalypse
Contents
The First Adpocalypse
The Second Adpocalypse
The Third Adpocalypse
The Fourth Adpocalypse

Content: During this time, another incident regarding YouTuber Logan Paul showing and reacting to a corpse in one of his vlogs surfaced, causing the widespread belief that YouTube was punishing small creators for something Paul had done. Paul's actions, however, did prompt a new policy altogether. The Third Adpocalypse
On February 18, 2019, YouTuber MattsWhatItIs posted a video showing what he referred to as a "soft-core pedophilia ring" on the site, placing the blame on YouTube's algorithm. He then told his fanbase to report this to the companies putting their ads on the site with the hashtag #YouTubewakeup. YouTube's response to the controversy was to delete more than 400 channels and suspend comments on tens of millions of videos as the site tried to fix the problem, reporting offending users to law enforcement. The site then assured that more would be done to catch inappropriate comments more quickly. Despite these measures, major brands such as Disney, Dr. Oetker, Hasbro, Epic Games, Nestle and AT&T (who had just put their ads back on the site a month earlier after 2 years) all pulled their ads from the site within days as the controversy started gaining mass media attention. This did not sit well with the community. Creators and users actively feared that the situation was starting yet another Adpocalypse, which would undoubtedly bring more rule changes, more content being barred or censored, and more innocent users getting wrongfully demonetized and banned from the site. Much criticism went into Matt's decision to cause a public outcry.