Title: What is Qualitative Research? | Methods & Examples
Headings: An introduction to qualitative research
An introduction to qualitative research
Table of contents
Approaches to qualitative research
Qualitative research approaches
Qualitative research methods
Receive feedback on language, structure and layout
Qualitative data analysis
Advantages of qualitative research
Disadvantages of qualitative research
Frequently asked questions about qualitative research
What’s the difference between quantitative and qualitative methods?
What are the main qualitative research approaches?
What is data collection?
How do you analyze qualitative data?
Is this article helpful?
Pritha Bhandari

Content: Unreliability
The real-world setting often makes qualitative research unreliable because of uncontrolled factors that affect the data. Subjectivity
Due to the researcher’s primary role in analyzing and interpreting data, qualitative research cannot be replicated. The researcher decides what is important and what is irrelevant in data analysis, so interpretations of the same data can vary greatly. Limited generalizability
Small samples are often used to gather detailed data about specific contexts. Despite rigorous analysis procedures, it is difficult to draw generalizable conclusions because the data may be biased and unrepresentative of the wider population. Labor-intensive
Although software can be used to manage and record large amounts of text, data analysis often has to be checked or performed manually. Frequently asked questions about qualitative research
What’s the difference between quantitative and qualitative methods? Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data, while qualitative methods allow you to explore ideas and experiences in depth. What are the main qualitative research approaches?