Title: Purchase Decisions: 9 Things to Know to Influence Customers | CXL
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Content: Research by Joan Meyers-Levy suggests that the way people judge products may be influenced by the ground beneath them. “When a person stands on carpeted flooring, it feels comforting,” says Meyers-Levy. “ But the irony is that when people stand on carpet, they will judge products that are close to them as less comforting.” If you’re trying to persuade your retail customers to buy, even elements like your store flooring can impact their purchasing decision. When people were standing on soft carpet and viewed a product that was moderately far away, they judged that item’s appearance to be comforting. However, people who examined products while standing on the same plush carpet judged items that were close by as less comforting. This translates online as well. The way things are presented and emotional factors come into play. It’s your responsibility to be aware of them and manage them accordingly. Seemingly unimportant details can affect consumers’ de