Title: 
Headings: 

Content: From these 7 studies, 3 were based on the probiotic strain L.casei. The L.casei studies were graded as a level 5 "because they were based on circumstantial evidence and opinion, and none showed clinical effects in support of the health claims made". The remaining 4 clinical studies were based on the B.lactis strain and each were graded with a level 1 classification as they provided valid scientific evidence that B.Lactis decreased intestinal transit time
Another interesting discovery was that 7 out of the 16 studies that met the inclusion criteria of the review were sponsored by Dannon. The systematic review concluded that large multi-national companies such as Dannon are using health claims based on scientific evidence that is insufficient. What's more, the scientific evidence comes from clinical studies sponsored by the company, meaning the favorable results may not be unbiased
Dannon Health Claims Fall Foul of FTC
In 2009 the FTC brought charges against Dannon accusing them of making exaggerated health claims about their Activia yogurt. Their advertising campaign claimed that one daily serving of Activia yogurt could relieve constipation, even prevent colds and flu. The commission accused Dannon of deceptive advertising. Dannon defended the claims stating they had scientific evidence to back up them up. However, the Commission were having none of it and overruled Dannon stating their clinical studies didn't support their marketing claims. In the end, Dannon settled out of court and were hit with of $21 million fine for their trouble.