Title: Improve Your Social Media Marketing to College Students - businessnewsdaily.com
Headings: Social Media Tips for Marketing to College Students
Social Media Tips for Marketing to College Students
Social media is a great digital marketing tool for business owners looking to build their brands. Find out how to engage with young adults using these marketing tactics.
What are three key strategies for small businesses to employ in their social media strategy?
What are the best ways to advertise to college students on social media?
Videos
Ambassadors
Perks
Which types of ads do college students pay attention to?
How effective is social media marketing to college students?
Which social media platforms are the best for marketing to college students?
Joshua Stowers
Business News Daily Staff

Content: Perks
Given the financial situation of many college students, this demographic is always looking for a good deal. Offering special perks for students, besides your usual freebies and promos, gives them a sense of loyalty to your brand. Use social media to advertise your student perks – and offer them frequently. The potential benefits of using brand ambassadors and influencers in your college marketing campaigns are huge. They can create a hashtag that's unique to your business, promote a scholarship you're offering, or even publish ads and campaigns highlighting student discounts. You can learn more about recruitment marketing or on-campus recruiting to develop a relationship between your business and local colleges or universities. Which types of ads do college students pay attention to? If you personalize your digital marketing campaigns to your target audience, you can get insights on what they want to see more of. College students tend to pay the most attention to ads that align with their interests or beliefs, rather than those that highlight a product or service that brands think students like, according to Polly Kay, senior marketing manager at English Blinds . "This means that the more narrowly you can identify such a factor for the students in question and align your product with it, the more effective this will be," Kay told Business News Daily. "