Title: How to get your story in the news | JustGiving Blog
Headings: Welcome to the JustGiving Blog
Welcome to the JustGiving Blog
How to get your story in the news
1. Have some news
2. Get in touch
3. Know the answers
4. Talk like a person
5. Only say what you want people to know
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Content: Send a carrier pigeon, if you like. So long as you have information they want, they’re happy to hear about it. But they do care when you get in touch. Your aim should be to catch a reporter just as they’re starting to think about their next deadline, because journalists are busy people with bad memories. Get in touch with a story they can’t use for five days, and they’ll forget all about it. Ring half an hour before deadline and you’ll hear a clacking sound in the background. That’s the journalist continuing to type frantically as they work out how to get rid of you. 3. Know the answers
Whenever you ring, make sure you have the facts. Don’t have half the story.