Title: Why Is TikTok So Popular? Why the Social Network Is Unique
Headings: Why Is TikTok So Popular? Why the Social Network Is Unique
Why Is TikTok So Popular? Why the Social Network Is Unique
A Brief Recap of TikTok
The Best Tech Newsletter Anywhere
The “For You” Page and the Algorithm
TikTok Trends
Communities on TikTok
The Future of Social Media

Content: If you’re currently out of the loop, this amount of use seems staggering, but there are very good reasons why so many teens are still addicted to the app. The Best Tech Newsletter Anywhere
Join 425,000 subscribers and get a daily digest of features, articles, news, and trivia. By submitting your email, you agree to the Terms of Use and Privacy Policy. In early 2020, we explored why TikTok had so many devoted users. However, in light of its rapid and sustained growth, we wanted to explore what the app does that causes users to spend hours or even days scrolling through the TikTok feed. RELATED: What Is TikTok, and Why Are Teens Obsessed with It? The “For You” Page and the Algorithm
The biggest reason that so many teenagers, and people of all ages, are still addicted to TikTok is the app’s content discovery feed, better known as the “For You” page or FYP. This page acts as the primary timeline on the app and is how people find new content. TikTok is powered by a unique algorithm that uses AI and machine learning to populate the FYP with the most optimal content to show a particular user.