Title: Olive oil prices can be high: Does how much it cost matter?| Well+Good
Headings: When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
Photo: Getty Images/jchizhe
“In terms of price, buying olive oil is not unlike buying wine”
What the world’s most expensive olive oil producers have to say
How to sample olive oil like a sommelier

Content: Both Dafnis and Kolliopoulos say their olive oils are guaranteed to have robust nutritional benefits because of the care that goes into making sure the olive oil is pure and unadulterated. This is likely true, although to Profaci’s point, there are certainly less expensive options with the same health benefits, even if not with the same producer pedigree and care. How to sample olive oil like a sommelier
Astrid Liakou, an olive oil sommelier, says price often reflects the effort it takes to produce olive oil. “ Expect to pay for quality,” she says. “ The production on pure, extra-virgin, high-quality olive oil is a very costly and labor intensive process. This will be reflected in the price.” Like Profaci, she says that olive oils with a certification will indicate that they’ve been tested and up to snuff. And she also agrees that it often comes down to a personal taste preference. “ [ Olive oils] go from a mild taste profile to a robust one with strong peppery and bitter undertones,” she says. “ The aromas vary considerably as well and can be quite complex in some very fine olive oils that have a high degree of fruitiness.”