Title: Electric vehicle trends | Deloitte Insights
Headings: Electric vehicles
Electric vehicles Setting a course for 2030
Part 1 – Global progress and forecast
EVs in regional markets
Europe
China
United States
Rest of the world
2030 sales forecast
EV growth beyond 2030
Four factors driving growth
Factor 1 – Changing consumer sentiment
Factor 2 – Policy and legislation
Fuel economy and emission targets
City access restrictions
Financial incentives
Factor 3 – OEM vehicle strategy
Availability of models
Affordability of models
Factor 4 – The role of corporate companies
Part 2: New landscape, new approach
Segmenting the market
Use case: United Kingdom
Key behavioural differences
Customer Portraits: Driving a change in behaviour
Prioritise to drive purchases
The impact of COVID-19 on consumer behaviour
Checklist for the journey ahead
Established OEMs:
New-entrant OEMs:
Captive finance companies:
Dealerships:
Acknowledgments
Endnotes
Topics in this article
Global Automotive

Content: an increase of six percentage points since 2018. This rise was partly stimulated by new, stricter European emissions standards that persuaded manufacturers to favour the production and sale of zero-emission vehicles. Another factor is the advanced state of the BEV market in China, compared to the rest of the world. Although BEVs are still the dominant EV technology in the United States and Europe, they command a smaller share of the market than in China. Since the last time Deloitte reported on EV sales, significant regional disparities in growth have surfaced. For example, sales of EVs grew by 15 per cent in 2019 compared to 2018, driven by the growth of BEVs in Europe (+93 per cent), China (+17 per cent) and ‘other’ regions (+22 per cent). In contrast, the United States market for BEVs fell 2 per cent (see figure 1). Then, in the first half of 2020, COVID-19 slowed down the growth rate of EV sales, or sent it into decline, across various regions. The speed of recovery is expected to vary by region. But generally speaking, the course seems clear for growth over the next decade, despite the potential lasting impact of COVID-19 on total car sales over the next three years.