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Content: If government agencies aren’t careful, social media can end up hurting the agency’s reputation and damaging public trust. Therefore, it’s essential for local governments to create and maintain policies to guide social media use. A government social media policy should cover agency use, professional use, and employees’ personal use. The policy should encourage staff to use social media responsibly and thoughtfully both inside and outside of work. A government social media policy helps ensure that social media is a useful tool for your agency instead of a liability. Here are some helpful tips for creating an effective government social media policy
Getting Started: Effective Policy Planning
Your government municipality may already have some form of social media policy in place. According to Pew, roughly half of all workplaces have rules about employees using social media at work. However, the social media landscape changes quickly. You need to make sure your agency’s policy is up to date and broad enough to adequately cover new forms of social media.