Title: Why did Great Big Story shut down? | punditWeb
Headings: Why did Great Big Story shut down?
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Why did Great Big Story shut down?
Great Big Story was a media company that produced micro-documentaries and was headed by CNN, but closed down in September 2020 due to continuous and irreversible financial strain.

Content: Why did Great Big Story shut down? | punditWeb
Updates
Why did Great Big Story shut down? Published
November 4, 2020
Great Big Story was a media company that produced micro-documentaries and was headed by CNN, but closed down in September 2020 due to continuous and irreversible financial strain. Great Big Story was one of the world’s most well-known media companies, and was based in New York City. The company was launched by CNN in 2015, and within its short period of operating, grew to become one of the most notable employers in the media industry. With the backing of CNN and resources of WarnerMedia’s sales organization, the company was set up with the correct ingredients to have longevity in the media space. However, according to Digiday, former employees have claimed that Great Big Story’s demise was due to a lack of leadership and poor planning from the holding companies. The coronavirus pandemic also had a great impact on the company, as it plummeted to only 25 percent of its sales goals for the year. The financial issues, however, stem from even before the pandemic, as it has reportedly failed to record any satisfactory annual profits in the five years of its operations. In September 2020, Great Big Story ultimately announced its immediate closure, citing massive financial problems as the main motivation for the closure.