Title: Choice architecture - Wikipedia
Headings: Choice architecture
Choice architecture
Contents
Background
Elements
Reducing choice overload
Defaults
Choice over time
Partitioning options and attributes
Avoiding attribute overload
Translating attributes
Examples
Criticisms
Terminology
See also
References
External links

Content: Choice architecture - Wikipedia
Choice architecture
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Part of a series on
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Choice architecture is the design of different ways in which choices can be presented to consumers, and the impact of that presentation on consumer decision-making. For example, each of the following: the number of choices presented
the manner in which attributes are described
the presence of a "default"
can influence consumer choice. As a result, advocates of libertarian paternalism and asymmetric paternalism have endorsed the deliberate design of choice architecture to nudge consumers toward personally and socially desirable behaviors like saving for retirement, choosing healthier foods, or registering as an organ donor. These interventions are often justified in that well-designed choice architectures can compensate for irrational decision-making biases to improve consumer welfare. These techniques have consequently become popular among policymakers, leading to the formation of the UK's Behavioural Insights Team and the White House "Nudge Unit" for example. While many behavioral scientists stress that there is no neutral choice-architecture and that consumers maintain autonomy and freedom of choice despite manipulations of choice architecture, critics of libertarian paternalism often argue that choice architectures designed to overcome irrational decision biases may impose costs on rational agents, for example by limiting choice or undermining respect for individual human agency and moral autonomy. Contents
1 Background
2 Elements
2.1 Reducing choice overload
2.2 Defaults
2.3 Choice over time
2.4 Partitioning options and attributes
2.5 Avoiding attribute overload
2.6 Translating attributes
3 Examples
4 Criticisms
5 Terminology
6 See also
7 References
8 External links
Background
The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality.