Title: Giles Coren declares war on Amazon Prime over free trial | Online shopping | The Guardian
Headings: Giles Coren declares war on Amazon Prime over free trial
Online shopping
Giles Coren declares war on Amazon Prime over free trial
Patrick Collinson

Content: @gilescoren @amazon I've just checked and yep £79 lighter and didn't even know. I can't even remember signing up! — Lauranne Pearce (@laurannepearce) February 15, 2015
@gilescoren @amazon Yep, spotted it last week and cancelled straight away. Totally outrageous way to deliver a business. — Will Boyes (@willboyes) February 15, 2015
The Guardian’s Consumer Champions column has also received numerous complaints about Amazon Prime. Richard Brown in Oxford only discovered in late 2014 that he had been a member of Amazon Prime for two years. Amazon has only offered only a partial refund of unused membership. Brown wrote to the chief executive of Amazon UK, saying: “ Regardless of the legality of the transaction and the stance that Amazon will take that it involves selection and a follow up email each year, the structure of this service is clearly designed to benefit from the customer’s lack of attention. “You will be very aware that the USP and perhaps the prime growth driver of Amazon is its very fast and easy use and its reliable trustworthy reputation.