Title: Eurocentrism - Wikipedia
Headings: Eurocentrism
Eurocentrism
Contents
Terminology
History
European exceptionalism
Anticolonialism
Debate since 1990s
Race and politics in the United States
Latin America
Effect on beauty standards in Brazil
Islamic world
Orientalism
In the beauty industry
Clark Doll Experiment
Mexican Doll Experiment
Beauty Advertisements
Skin Lightening
South Korea
See also
References
Notes
Bibliography
External links

Content: Eurocentrism and the dualistic properties that it labels on non-European countries, cultures and persons have often been criticized in the political discourse of the 1990s and 2000s, particularly in the greater context of political correctness, race in the United States and affirmative action. In the 1990s, there was a trend of criticizing various geographic terms current in the English language as Eurocentric, such as the traditional division of Eurasia into Europe and Asia or the term Middle East. Eric Sheppard, in 2005, argued that contemporary Marxism itself has Eurocentric traits (in spite of "Eurocentrism" originating in the vocabulary of Marxian economics), because it supposes that the third world must go through a stage of capitalism before "progressive social formations can be envisioned". Andre Gunder Frank harshly criticized Eurocentrism. He believed that most scholars were the disciples of the social sciences and history guided by Eurocentrism. He criticized some Western scholars for their ideas that non-Western areas lack outstanding contributions in history, economy, ideology, politics and culture compared with the West. These scholars believed that the same contribution made by the West gives Westerners an advantage of endo-genetic momentum which is pushed towards the rest of the world, but Frank believed that the Oriental countries also contributed to the human civilization in their own perspectives. Arnold Toynbee in his A Study of History, gave a critical remark on Eurocentrism. He believed that although western capitalism shrouded the world and achieved a political unity based on its eco