Title: Entrepreneurs Explain Why Sales Is Important In Business - Rescue a CEO
Headings: Entrepreneurs Explain Why Sales Is Important In Business
Entrepreneurs Explain Why Sales Is Important In Business
CEO Blog Nation

Content: To me sales (the exchange of money) are important for two reasons. Firstly, sales is a key means to money and money is the fuel that keeps a business going. Without money the business would cease to exist. Secondly, sales indicates if your company has purpose by addressing a need. No sale means that something is wrong. Either your product or service does not meet a need, or your marketing is not promoting the product/service correctly, or the sales process should be adjusted, or….the list can go on and on. The sales team is important because they are the feet on the ground who are ensuring money is coming in to fuel the organization on a daily basis. They can see what is and is not working long before it is reported on a monthly basis up the chain of command and they can adjust to improve situations on an ad hoc basis. It is the sales team that will understand the product/service gets more interest for a unrecognized need. It is the sales team that will understand that the target market is off by just a hair when repeatedly seeing the supposed decision makers defer to others.