Title: 15 Key Product Management Metrics and KPIs | AltexSoft
Headings: 15 Key Product Management Metrics and KPIs
15 Key Product Management Metrics and KPIs
KPIs and metrics for product management
Key Product KPIs
Metrics to forecast business success of a product
Monthly recurring revenue (MRR)
Monthly recurring revenue / total number of accounts = ARPU
Customer Lifetime Value (CLTV or LTV)
Average Revenue Per User (ARPU) * Average customer lifetime = CLTV
Customer Acquisition Cost (CAC)
Sales & marketing spendings for a period of time / total # of customers generated for a period of time = CAC
Metrics to analyze and grow user engagement
Daily Active User/Monthly Active User ratio
DAU/MAU = # of Daily active users / # of Monthly active users
Session duration
Traffic (paid/organic)
Bounce rate
Metrics to keep users interested
Retention rate
Retention rate = Customers at the end of the calculated period – New customers / Customers at the start of the calculated period x 100
Churn rate
Customer churn rate = Customers lost / Total customers
Metrics to measure product/feature popularity
Number of sessions per user
Number of user actions per session
Metrics to evaluate user satisfaction
Net Promoter Score (NPS)
NPS = % of promoters – % of detractors
Customer Satisfaction Score (CSAT)
Final word: How to choose software KPI metrics?

Content: 15 Key Product Management Metrics and KPIs | AltexSoft
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22
Feb, 2019
15 Key Product Management Metrics and KPIs
CONTENTS
KPIs and metrics for product management
Metrics to forecast business success of a product
Monthly recurring revenue (MRR)
Customer Lifetime Value (CLTV or LTV)
Customer Acquisition Cost (CAC)
Metrics to analyze and grow user engagement
Daily Active User/Monthly Active User ratio
Session duration
Traffic (paid/organic)
Bounce rate
Metrics to keep users interested
Retention rate
Churn rate
Metrics to measure product/feature popularity
Number of sessions per user
Number of user actions per session
Metrics to evaluate user satisfaction
Net Promoter Score (NPS)
Customer Satisfaction Score (CSAT)
Final word: How to choose software KPI metrics? Reading time: 11 minutes
Let’s make a bold assumption: Every software product you regularly use is data-driven. Example? Uber, Spotify, Amazon, Facebook, Netflix, the AltexSoft website you’re viewing right now – just to name a few. To deliver the most value, encourage your return and loyalty, executives of companies like to start their weeks by looking at metrics – pieces of quantifiable data that illustrate the changes in revenue and customer behavior. Of course, knowing these changes exist won’t solve anything.