Title: 5 Stellar Examples of the Humble Nudge | Enginess Insights
Headings: 5 Stellar Examples of the Humble Nudge
5 Stellar Examples of the Humble Nudge
A nudge is a gentle push from you to get your traffic moving in the right direction. We’re going to cover what a nudge is and where they came from, plus 5 awesome examples from around the internet.
What is Nudge Marketing?
1. The social proof nudge
2. Numerical anchors nudges
3. Option restriction nudge
4. Competition nudge
5. The embedded nudge
Summary
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Content: Nudge theory has been prevalent in politics and behavioral economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as ‘any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.’ So what does this look like in practice? There are countless examples of nudges out there: the UK government has had its own dedicated ‘ Nudge Unit ’ dedicated to encouraging people to make better social choices; supermarkets use nudge marketing to boost produce sales; and nudges have been used in some industries to achieve a ‘zero accident’ workplace culture. Traditionally, nudge theory was referenced in the context of driving people to make good decisions instead of bad ones. For example, if you’re a politician who’s worried about the obesity epidemic, you might nudge people to eat healthier by putting apples and oranges right beside supermarket checkouts instead of chocolate. It encourages people to make the right decision by making the right decision really easy to make, without ruling out their ability to buy chocolate (e.g. chocolate isn’t illegal).