Title: Anna Wintour - Met Gala, Vogue & Daughter - Biography
Headings: 
Quick Facts
Anna Wintour
Who Is Anna Wintour?
Early Life
Early Editorial Career
From British 'Vogue' to American 'Vogue'
Revitalizing 'Vogue': Ending the Supermodel Era, Introducing High-Low Fashion
Prolific Fashion Influencer
Criticism, Reputation and 'The Devil Wears Prada'
Met Gala, CFDA Charities and Politics
Personal Life
Fact Check
Citation Information
Article Title
Author
Website Name
URL
Access Date
Publisher
Last Updated
Original Published Date
BIOGRAPHY NEWSLETTER

Content: Ending the Supermodel Era, Introducing High-Low Fashion
Wintour's stay at HG didn't last long. In 1988, she was named editor-in-chief of Vogue, allowing for her return to New York. The move by Condé Nast came at a time when its signature fashion publication was at a crossroads. A magazine that had been at the forefront of the fashion world since the early 1960s, Vogue suddenly found itself losing ground to a three-year-old upstart, Elle, which had already reached a paid circulation of 850,000. Vogue 's subscriber base meanwhile, was a stagnant 1.2 million. Fearing that the magazine had become complacent or worse, boring, Wintour was placed atop the editorial masthead with all the freedom, not to mention financial backing, that she needed to revitalize the publication. In her three-decade reign at the magazine, Wintour more than accomplished her mission, restoring Vogue 's preeminence while producing some truly mammoth issues. The September 2004 edition, for example, clocked in at 832 pages, the most ever for a monthly magazine. Along the way, Wintour demonstrated fearlessness about forging new ground. She decisively called an end to the supermodel era, showcasing a preference for celebrities rather than models on her covers.