Title: Consumer Behavior in the Economy | Your Business
Headings: Consumer Behavior in the Economy
Consumer Behavior in the Economy
Consumer Behavior and Consumer Theory
Influences on Consumers
Consumers Don't Always Behave Rationally
Utility and Consumer Behavior
Studies in Consumer Behavior
Store Aesthetics and Consumer Purchases
Product Aesthetics and Consumer Purchases
Websites and Consumer Purchases
A Summary of Consumer Behavior

Content: So, when featuring merchandise, lighting is important because it highlights the product and makes it more likely a consumer will make a purchase on impulse. There are also cases where the store layout and design are linked to consumer purchases. Consumers who have self-improvement goals, mainly those looking to better themselves, are more likely to buy products from a well-designed store. Appealing interior design can have a strong positive effect on this segment of the market and influence whether they make a purchase. The research into consumer behavior suggests that store layout should include appealing aesthetic elements that serve to highlight various products. One of the most prominent examples of store layout impacting consumer behavior occurs in the grocery store. Grocery stores are designed to take advantage of research into store layout, and store designers put the most expensive products at eye level for the average consumer. Lower-cost products are placed in harder-to-see areas. Because grocery stores can be confusing to navigate, people tend to pass by the most expensive items several times. This makes it more likely that they will give up on finding specific items and instead purchase the most easily seen – and higher-priced – products.