Title: Salsa music - Wikipedia
Headings: Salsa music
Salsa music
Contents
Salsa as a musical term
Issues of identity and ownership
Lyrics
Instrumentation
Son Conjunto
String charanga
Percussion
Music structure
Verse and chorus sections
Clave
Percussion and clave alignment
Guajeo
Bass tumbao
Moñas
History
Pre-salsa: Cuban dance music in New York City 1930-1940
1970s
Divergence of salsa and Cuban popular music
1980s
"Salsa cubana" and the birth of timba
African salsa
1990s to the present
Films
See also
References
Notes
Bibliography
Further reading
External links

Content: The concept of salsa music which began as a marketing ploy created by Izzy Sanabria was successfully exploited by Fania Records, then eventually took on a life of its own, organically evolving into an authentic pan-Latin American cultural identity. Music professor and salsa trombonist Christopher Washburne writes: This pan-Latino association of salsa stems from what Felix Padilla labels a 'Latinizing' process that occurred in the 1960s and was consciously marketed by Fania Records: ' To Fania, the Latinizing of salsa came to mean homogenizing the product, presenting an all-embracing Puerto Rican, Pan-American or Latino sound with which the people from all of Latin America and Spanish-speaking communities in the United States could identify and purchase.' Motivated primarily by economic factors, Fania's push for countries throughout Latin America to embrace salsa did result in an expanded market. But in addition, throughout the 1970s, salsa groups from Colombia, the Dominican Republic, and Venezuela, among other Latin American nations, emerged, composing and performing music that related to their own specific cultural experiences and affiliations, which posited salsa as a cultural identity marker for those nations as well. The Cuban origins of the music do not conveniently fit into the pan-Latino narrative. Many leading salsa artists have described salsa in broad and inclusive, but vague terms, making no mention of the music's Cuban foundation. For example, Johnny Pacheco has consistently articulated a vision of salsa as a broad, multi-ethnic movement: " Salsa was, and still is, a Caribbean musical movement."