Title: Ch.7 Attitudes and Attitude Change Flashcards | Quizlet
Headings: Ch.7 Attitudes and Attitude Change
Ch.7 Attitudes and Attitude Change
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Evaluations of people, objects, and ideas; they determine what we do
Terms in this set (60)

Content: Attitudes have positive or negative effect through classical or operant conditioning. Grouping Affectively Based Attitudes
1. Do not result from a rational examination of the issues. 2. Are not governed by logic
3. Are often linked to people's values, so trying to change them challenges those values. Behaviorally Based Attitudes
An attitude based on observations of how one behaves toward an attitude object. Deryl Bem's self perception theory states that under certain circumstances people don't know how they feel until they see how they behave. Their initial attitude has to be weak or ambiguous. If you had a strong attitude toward something, you would not need to infer how you feel about it.