Title: Edsel | Autopedia | Fandom
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History
Background
Launch
End
Edsel and its failures
"The aim was right, but the target moved"
The wrong car at the wrong time
Edsel, a difficult name to place
Too big when small was in
Design controversies
The role of Robert McNamara
The Edsel Comet
Popular culture
See also
References
See Also
Ford Motor Company
External links

Content: On Friday November 20th, United Press International's (UPI) wire service reported that book values for used Edsels had decreased by as much as $400 [approximately $2800 in 2006 dollars] (based on condition and age) immediately following the Ford press release. In some newspaper markets, dealers scrambled to renegotiate newspaper advertising contracts involving the 1960 Edsel models, while others dropped the name from their dealership's advertising "slugs". Ford issued a statement that it would distribute coupons to consumers that purchased 1960 models (and carry over 1959 models) prior to the announcement valued at $300 to $400 towards the purchase of new Ford products to offset the decreased values. The company also issued credits to dealers for stock unsold, or received, following the announcement. Edsel and its failures
There is no single reason why the Edsel failed, and failed so spectacularly. Popular culture often faults the car’s styling. Consumer Reports cited poor workmanship. Marketing experts hold the Edsel up as a supreme example of Corporate America’s failure to understand the nature of the American consumer. Business analysts cite the weak internal support for the product inside Ford’s Executive offices. According to author and Edsel scholar Jan Deutsch, the Edsel was "the wrong car at the wrong time."