Title: Why American Motors Failed: The Full Story | TheThings
Headings: Why American Motors Failed: The Full Story
Why American Motors Failed: The Full Story
13 Compact Cars At The Wrong Time
12 1965 AMC Marlin Problems
11 Foreign Competition
10 Inefficient Manufacturing
9 AMX Did Not Sell
8 Renault Partnership
7 Poor Reliability Perception
6 Jeep Ownership
5 AMC Pacer Expenses
4 Design Issues
3 Lack of Partnerships
2 Ford and GM Competition
1 Lackluster Advertising
Next: 15 Facts About AMC And Their Beloved Muscle Cars

Content: There was also a general failure of imagination at the highest levels, when it was most needed. So if many of the automakers made the same mistakes, why did one of them go under while the others did not? Here is the full story why American Motors failed. 13 Compact Cars At The Wrong Time
Via ClassicCars
When the Nash and Hudson companies merged to create American Motors in 1954, it quickly became known as the small car company. In fact, their President George Romney often ridiculed the Big Three for making large "gas guzzlers". This was a good niche for the company, however, by the early 1960s, consumer demand for larger cars exploded, and American Motors was not ready to take advantage of it. 12 1965 AMC Marlin Problems
Via Mecum
The success in 1964 of the Pontiac GTO and Ford Mustang caught the other automakers by surprise, and American Motors was no different. While Dodge and Plymouth went to the designers, American Motors decided to rush a car to the market in 1965. The Marlin was basically a Rambler Ambassador with a fastback added, and consumers were not impressed. By 1967, it was out of production.