Title: Why Is Starbucks So Popular? [20+ Reasons] - MyFriendsCoffee
Headings: Why Is Starbucks So Popular?
Why Is Starbucks So Popular?
Why Is Starbucks So Popular?
1. Social media
2. Specialty beverages
3. The most recognizable cups in the world
4. The coffee itself
5. The brand
6. Mobile app
7. Starbucks and celebrities
8. A “third place”
9. Names on cups
10. Atmosphere
11. Over 87,000 beverage combinations
12. Customer service
13. Innovations
14. Starbucks stores
15. Tricky marketing
16. Employee health insurance
17. Free Wi-Fi
18. Company social responsibility
19. The best place to study and work.
20. Starbucks Donates Food
21. Freshly brewed coffee
22. Starbucks Barista Training
23. Round tables
24. Music
25. Mental health
Starbucks History
FAQ
What are Starbucks’ weaknesses?
Why is Starbucks so addictive?
Is Starbucks coffee high-quality?
Conclusion
The Team That Worked On This Blog Post
Patty Cramer
John Beans
Tessa Dixon
Explore The Coffee

Content: Tricky marketing
Starbucks presents itself as a customer-oriented, community-boosting patron of good, but this doesn’t mean that the company isn’t competitive and doesn’t focus on advertising and the psychology of how to increase sales. For example, Starbucks offers free cardboard sleeves so that your cup won’t be too hot to hold, but it also offers a polyurethane version with a beautiful Starbucks logo. The company knows that some customers will pay extra for a reusable, higher-quality sleeve. Additionally, the company knows that if a customer buys a reusable sleeve, they’ll have more incentive to return to the shop and purchase more coffee drinks. Starbucks’ reusable cups have been sold in the company’s shops for a long time. By giving customers a 10-cent discount when they bring in these reusable cups for another drink, Starbucks knows that they will retain customers. Additionally, the Starbucks logo on these cups acts as free advertising when customers use the cup outside of the shops. 16. Employee health insurance
As you may have heard, Starbucks offers its employees a generous package of benefits, including health care for employees who work 20 or more hours per week. In fact, according to former CEO Howard Schulz, Starbucks spends $300 million annually on healthcare, which is even more than they spend on coffee beans.