Title: Did Amazon Prime Increase Its Membership Prices? | Snopes.com
Headings: Did Amazon Prime Increase Its Membership Prices?
Did Amazon Prime Increase Its Membership Prices?
An online advertisement displayed in January 2021 said that Amazon Prime increased its prices for memberships to the online shopping service.
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Content: BBC reported at the time that the annual membership price wasn’t yet being changed: Amazon has raised the price of monthly Prime memberships in the US by $2 to $12.99 (£9.40), in a bid to push more people to an annual plan. The annual cost of Prime, which includes two-day shipping and video streaming, was unchanged at $99. Amazon said the change does not affect the UK or other countries. Amazon has focused on boosting Prime subscribers, which its chief financial officer has called its “most important customer base.” However, three months later in April 2018, The Seattle Times also reported that, in addition to its monthly rate hike, the Amazon Prime annual membership price would also be increasing from $99 to $119. The tech giant’s Amazon Prime membership includes a wealth of shopping and entertainment benefits. As of January 2021, the monthly price for Amazon Prime in the U.S. was still $12.99, while the annual membership remained at $119. Keep Snopes Debunking
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