Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Who’s Chiquita brand? If people think bananas, they will say “Chiquita”. Why? Chiquita is a leading global banana company employing 18,000 people across 25 countries and with a presence in nearly 70 countries. In every market where it is present, the Chiquita brand works continuously to be the best banana brand. It provides consumers and customers with the highest quality of fruit and service, at the same time creating consistent value for the Chiquita brand, its customers, suppliers, associates and communities whilst respecting the environment. While approaching 150 years young, the heart of the company is fresh. Today, Chiquita leads with a reinvigorated vision. Our new leadership is heavily investing in our foundation to better support our business goals through sustainable growth from farm rejuvenation, strengthening our commercial supplier base, improving packing plants, taking control of our logistics and shipping to re-launching into a new brand positioning.