Title: Nudge: How Small Changes Can Significantly Influence People’s Choices – Effectiviology
Headings: Nudge: How Small Changes Can Significantly Influence People’s Choices
Nudge: How Small Changes Can Significantly Influence People’s Choices
Table of contents
Examples of nudges
Types of nudges
The psychology of nudging
Negative nudges
How to use nudges
How to respond to nudges
Ethics and criticisms of nudging
Summary and conclusions

Content: Changing the ease of choosing certain options. This can involve either making a good option easier to choose, or a bad option harder to choose. For example, to encourage people to eat healthier, a cafeteria can place healthy foods in convenient locations and unhealthy food in less convenient locations. Changing the salience of certain options. This can involve either making a good option more noticeable, or a bad option less noticeable. For example, to encourage people to save more money, a workplace can design relevant forms in a way that visually attracts people’s attention to the available saving program. Informing people. Informing people of things such as the benefits or dangers of certain options can influence their behavior. For example, giving people a simple flyer with information about their employer’s retirement savings plan can lead people to contribute more to it. Reminding people of information they know.