Title: How to develop and measure a product adoption strategy | Mixpanel
Headings: How to develop and measure a user adoption strategy
How to develop and measure a user adoption strategy
User adoption strategy
Why are user adoption rates critical?
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Common user adoption strategies
How to increase the value of the product
How to reduce adoption friction
Adoption strategies for SaaS software
How to measure the success of a user adoption strategy
Pick a goal
Decide what needs to be changed to meet the goal
Select metrics
Develop a tracking plan
Capture baseline metrics
Implement changes
Measure again

Content: Decide what needs to be changed to meet the goal
Next, teams hypothesize. What’s the gap between users and higher adoption? Is it an issue of not enough value or too much effort? What can they do to about it? Select metrics
Which metrics prove adoption success? Is it a certain number of visits? Account creation? Successful first payment? Teams may create a new KPI—full adoption—that’s a bundle of metrics that demonstrate adoption. For tracking metrics, product analytics is key.