Title: Politics of today: Does mass media influence political behavior?
Headings: Politics of today
Politics of today
Does mass media influence political behavior?
Do Mass Media Influence the Political Behavior of Citizens
Do you think the politics have become corrupt?
Recommended Top Politics and Current Events Products

Content: In the West, elections increasingly focus around television, with the emphasis on spin and marketing. Democratic politics places emphasis on the mass media as a site for democratic demand and the formation of "public opinion". The media are seen to empower citizens, and subject government to restraint and redress. Yet the media are not just neutral observers but are political actors themselves. The interaction of mass communication and political actors -- politicians, interest groups, strategists, and others who play important roles -- in the political process is apparent. Under this framework, the American political arena can be characterized as a dynamic environment in which communication, particularly journalism in all its forms, substantially influences and is influenced by it. According to the theory of democracy, people rule. The pluralism of different political parties provides the people with "alternatives," and if and when one party loses their confidence, they can support another. The democratic principle of "government of the people, by the people, and for the people" would be nice if it were all so simple. But in a medium-to-large modern state things are not quite like that.