Title: Chiquita Banana Supply Chain
Headings: 
Chiquita Banana Supply Chain
Map of the general supply chain of Chiquita Banana
Overview of Supply Chain
Chiquita Displaces Locations
The Good and Bad of Chiquita
Governance
Chiquita and the WTO
Labor
Labor Conditions and "Race to Bottom"
Attempts at Improvement
Environment
More Environmental Impacts
Discourse, Images, and Brand Identity
Discourse, Images, and Brand Identity (cont.)
Discourse, Images, Brand Identity (cont.)

Content: Chiquita Banana Supply Chain
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Chiquita Banana Supply Chain
Chiquita Banana Supply Chain
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Map of the general supply chain of Chiquita Banana
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Overview of Supply Chain
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Bananas sold in North America by Chiquita are typically grown in Central and South America. Chiquita works with plantations, independent growers, and wholesalers at more than 200 locations, primarily in Guatemala, Honduras, Panama, and Costa Rica
Today, Chiquita sources less than 40% of its bananas from its own farms
Banana plants take ten months to grow from a sapling to a fruit bearing tree. The fruit is harvested four to five months later, while they are still green, in large bunches that can weigh up to 80 kilograms. They are then taken to a packing site where they are separated, washed, wrapped and boxed. They are then shipped overseas, the bananas are kept cool in refrigerated containers or bulk storage until loading on a ship for ocean transportation. The bananas continue to be refrigerated by container or in bulk refrigerated holds during the ocean voyage. Once they arrive in port they are transported to warehouses/ripening facilities near the port. From there they are transported to Chiquita's or a retailers distribution center. Finally they are moved to retail/grocery stores to be consumed
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Chiquita Displaces Locations
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Between 1939 and 1953 Chiquita abandoned more than 12,000 hectares of unproductive and diseased land in Central America
Chiquita disposed of 1200 ha of less productive land in Honduras in the mid-1990s. When disease and other conditions harmed Jamaican banana production and made it more costly, the UK turned to Central America (where it was cheaper) for its banana imports, and the Jamaican economy greatly suffered
Half the population of the Caribbean relied on the banana industry to supply their basic needs such as food, shelter and education.