Title: 
Headings: 
DEFINITION OF NEWS
DEFINITION OF NEWS
Objectivity
Concise and Clear
NEWS VALUES
1. Timeliness/Freshness
2. Proximity or Nearness
3. Prominence
4. Magnitude
5. Conflict
6. Oddity/Unusualness
7. Consequence
8. Human interest

Content: This news writing style has been explained in Unit No. 2 of this course. NEWS VALUES
There are various factors that qualify an event to be a news story. Let’s discuss these factors. 1. Timeliness/Freshness
Time factor plays an important role in the effectiveness of a news story. Nobody likes to read an outdated story, even if it is very important. News is just like a perishable commodity having a very short life. We can accommodate a past time story in literature, drama, feature, etc.. but it does not work in news. Journalism’s famous slogan is that “Today news is today”^
2.