Title: Masculine vs. Feminine Cultures: Distinctions & Communication Styles - Video & Lesson Transcript | Study.com
Headings: Masculine vs. Feminine Cultures: Distinctions & Communication Styles
Masculine vs. Feminine Cultures: Distinctions & Communication Styles
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Communication & Culture
Masculine & Feminine Cultures
Communication Across Cultures
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Masculine vs. Feminine Cultures: Distinctions & Communication Styles
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0:04 Communication & Culture
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Masculine & Feminine Cultures
Geert Hoftstede, a social psychologist, was one of the first people to define cultures by gendered traits. His theory says that cultures can be categorized by gender based on how they stress the balance between individual achievement and social nurturing. Moreover, Hofstede says that people within societies often take on gender roles that are prescribed by whether a society is masculine or feminine. According to Hofstede, a masculine culture or masculine society is one that stresses different expectations for men and women. In a masculine culture, men are expected to be assertive, competitive, and focused on material success. Women are expected to be nurturing and focused on people and quality of life. In contrast, Hofstede says a feminine culture or feminine society is one where gender roles are more fluid.