Title: 3 Steps to Customer Value Analysis - Marketing on Data
Headings: 3 Steps to Customer Value Analysis
3 Steps to Customer Value Analysis
What are the steps of customer value analysis?
1. Find which features matter to my market the most
2. Measure how my product is doing in those features
3. Get the value-for-money
Conclusion

Content: Find which features matter to my market the most
The first step is to find out what your market thinks on what’s important for your products and your competitors’. Product characteristics, like size, fuel consumption, capacity, taste, design, smell and so on affect your sales. But, there are other things your customer evaluates. These can be time to deliver (ship, serve, create, perform), customer service, ability to create and maintain your relationship with the customer, website quality, offices’ looks, warranty and so on. You can look at your company’s data and consider contacting your customers (and competitors’). Focus groups can work for this stage more than surveys. 2. Measure how my product is doing in those features
The second step is to measure the performance of your product and competitors’. The objectively measured features like download speed, picture quality and so on may be easier to measure. The subjective ones like user-friendliness need to be measured by asking for people’s opinions using surveys.