Title: How Does Twitter Make Money? Twitter Business Model In A Nutshell - FourWeekMBA
Headings: How Does Twitter Make Money? Twitter Business Model In A Nutshell
How Does Twitter Make Money? Twitter Business Model In A Nutshell
Origin story
Twitter revenue model explained
Twitter Advertising Services
Promoted Tweets revenue stream
Promoted accounts revenue stream
Promoted Trends
Data Licensing and Other
Data licensing revenue stream
Twitter MoPub exchange revenue stream
How big is Twitter advertising business?
What are the Twitter key metrics? The factors that affect Twitter growth
Monthly Active Users (MAU) MAUs
Changes in Daily Active Users/Daily Active Usage (DAU)
How does Twitter spend its money?
Twitter: from platform to publisher?
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Published by
Gennaro Cuofano
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Content: By the end of 2010, the platform had more than 160 million users, and it started to monetise through ads. This model would stick, even though Twitter would become really profitable only by 2017-18. In 2015 Jack Dorsey would return as Twitter’s CEO, splitting his time between Twitter and Square, ever since. Twitter revenue model explained
Twitter generates revenues via Advertising and data licensing. Twitter Advertising Services
Twitter generates most of its advertising revenue by selling Promoted Products that consist of the following: Promoted Tweets revenue stream
Labeled as “promoted,” appear within a user’s timeline, search results or profile pages just like an ordinary Tweet regardless of device, whether it be desktop or mobile. Using its proprietary algorithms, Twitter tries to understand the interests of each user and deliver Promoted Tweets that are intended to be relevant to a particular user. Promoted Tweets are pay-for-performance or pay-for-impression, priced through an auction
Promoted accounts revenue stream
Promoted Accounts, labeled as “promoted,” provide a way for advertisers to grow a community based on pay-for-performance advertising that is priced through an auction
Promoted Trends
Promoted Trends, labeled as “promoted,” appear at the top of the list of trending topics or timeline for an entire day in a particular country or on a global basis. Promoted Trends are sold on a fixed-fee-per-day basis
Data Licensing and Other
Data licensing and other revenues comprise: Data licensing revenue stream
That allows data partners to access, search and analyze historical and real-time data on the platform consisting of public Tweets and their content
Twitter MoPub exchange revenue stream
This is a mobile ad exchange where Twitter receives service fees from transactions completed on the exchange.