Title: A Guide to Culturally Conscious Identifiers and Emojis
Headings: A Guide to Culturally Conscious Identifiers and Emojis
A Guide to Culturally Conscious Identifiers and Emojis
POC vs. BIPOC vs. BAME
Black vs. African American
Latino vs. Latinx vs. Hispanic
Asian vs. Oriental
Arab vs. Arabian vs. Middle East
Emoji Use

Content: A Guide to Culturally Conscious Identifiers and Emojis
Diversity, Equality & Inclusion
PR Insiders
A Guide to Culturally Conscious Identifiers and Emojis
06/17/2020
By Toni Harrison
As our nation grapples with rampant injustice and a movement for change, PR pros must embrace their role driving media conversations with greater responsibility. Consumers are holding brands, and their leaders, to a higher standard. PR pros must learn cultural terms and utilize insights to craft respectful messages. The terms below are a start: POC vs. BIPOC vs. BAME
POC stands for People of Color, while BIPOC stands for Black, Indigenous, People of Color. The difference is subtle, but these terms are not interchangeable. POC is used to encompass all non-white people. BIPOC aims to offer more nuance and inclusion than POC. As the BIPOC Project says, “We use the term BIPOC to highlight the unique relationship to whiteness that Indigenous and Black (African Americans) people have, which shapes the experiences of and relationship to white supremacy for all people of color within a U.S. context.” BAME is most often used in the UK and stands for Black, Asian, and Minority Ethnic.