Title: Social polarization - Wikipedia
Headings: Social polarization
Social polarization
Contents
Creative class
Urban poverty
Role of media
See also
Notes

Content: However, cyberbalkanization, the phenomenon where media audiences fragment into "enclaves" where they only consume content they concur with—and thus theoretically promoting social polarization—may not have as much influence as believed. Utilizing Nielsen television and Internet audience data, James G. Webster found that ideological segmentation among media users was unlikely, as “even consumers of obscure niche media devoted most of their attention to more broadly appealing fare.” Yet Webster does admit that his research does not measure the particular nature of the subject matter consumed , or how strongly it affected the media viewers’ perceptions of society. Polarization observed in a particular social media site need not necessarily be a result of events and discussions that happen on that platform. Observed trends of polarization in online social media may therefore emerge from activities of users in other online platforms or offline activities. As an instance from a 2019 study, messages propagating anti-climate change beliefs on Twitter were collectively found to carry no credibility. Hence it is highly unlikely that such messages which are not credible can increase polarization of climate change opinions on Twitter. See also
Balkanization
Corporate social responsibility (CSR)
Creating Shared Value (CSV)
Culture war
Economic democracy
Pakistanism
Protracted social conflict
Political polarization
Sectarian violence
Social enterprise
Social exclusion
Notes
^ Caves, R. W. (2004). Encyclopedia of the City. Routledge.