Title: Importance of Strong Communication in Local Government | Diligent Insights
Headings: The Importance of Strong Communication in Local Government
The Importance of Strong Communication in Local Government
Sending Strong Communication Through Social Media
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Content: This is the kind of situation where local governments have an opportunity to be innovative and draw more attention to their local government websites. The question that local governments need to be asking themselves if this type of situation should present itself again is how can they use it to attract citizens to the other areas of the local government’s work. How can they use this type of good public relations to reach their objectives? To make communications strong between the local government and its citizens, staff needs training on how to be effective and they need to know what their expectations are for managing social media and other types of communications. Communication of today is different than just writing a news story or clearing a press release. New communication channels such as blogs and social media outlets bring a measure of accuracy and accountability with them. To have strong communication, writers will need to match the writing style to the platform. Just as technology is opening up new outlets for communication, one of the long-time communication channels is shutting down in many places and that is the local newspaper. News is now highly accessible by electronic means and hard copies of newspapers aren’t as popular. Many local newspapers can no longer sustain themselves because of low sales.