Title: What Motivates Impulse Buying? | Psychology Today
Headings: What Motivates Impulse Buying?
Ian Zimmerman Ph.D.
What Motivates Impulse Buying?
Personality, pleasure, and product connections can all lead to impulse buys.

Content: What Motivates Impulse Buying? | Psychology Today
Ian Zimmerman Ph.D.
Sold? What Motivates Impulse Buying? Personality, pleasure, and product connections can all lead to impulse buys. Posted Jul 18, 2012
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Impulse buying is a common behavior today. Our culture of consumption enables us to succumb to temptation and purchase something without considering the consequences of the buy. Is that a bad thing? In my view, yes, it can be. Impulse buying is related to anxiety and unhappiness, and controlling it could help improve your psychological well-being. To control something, though, it’s important to first understand it.