Title: Ch. 7 TB: Consumer Buying Behavior Flashcards | Quizlet
Headings: Ch. 7 TB: Consumer Buying Behavior
Ch. 7 TB: Consumer Buying Behavior
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Content: Physical surroundings include location, store atmosphere, scents, sounds, lighting, weather, and other factors in the physical environment in which the decision-making process occurs. Social surroundings include characteristics and interactions of others who are present during a purchase decision, such as friends, relatives, salespeople, and other customers. The time dimension influences the buying decision process in several ways. It takes varying amounts of time to progress through the steps of the buying decision process, including learning about, searching for, purchasing, and using a product. Time also plays a role when consumers consider the frequency of product use, the length of time required to use it, and the overall product life. The reason for the purchase involves what the product purchase should accomplish and for whom. The buyer's moods like anger, anxiety, or contentment or conditions like fatigue, illness, or having cash on hand may also affect the consumer buying decision process. Such moods or conditions are momentary and occur immediately before the situation where a buying decision will be made. In what ways can situational influences affect the consumer buying decision process? Thebuyer'smoodslikeanger,anxiety,orcontentment,orconditionslikefatigue,illness,orhavingcash on hand can affect the consumer buying decision process.