Title: How to Find Product/Market Fit for Your Startup
Headings: How to Find Product/Market Fit for Your Startup
How to Find Product/Market Fit for Your Startup
Find Product/Market Fit
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
How to Measure Your Product/Market Fit
Conclusion
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
Find Your Value Hypothesis
Source
Choose the Right Industry
A Pre-Existing Product Category
Large Numbers of Interested Customers
Lots of Successful Competition
Clear Axes of Competition
Copy What Works
Source
How to Measure Your Product/Market Fit
High Net Promoter Score
Source
Low Churn/High Retention
Here’s How to Find Product/Market Fit
About Ivan Kreimer

Content: Fair enough, but what about the product? Engineers tend to say the right product leads to success in a startup. Nail the product, and you can achieve success fairly easily, or so they say. Andreessen didn’t agree with either assessment. In his opinion, “the market pulls the product out of the startup.” That is, given the right market—a market with lots of real potential customers—people will fulfill their needs with “the first viable product that comes along.” Instead of focusing on creating the perfect product for a given audience, Andreessen believes a startup founder needs to focus on developing, in the words of Eric Ries, “ a minimum viable product ”—or MVP for short. As Andressen puts it, “The product doesn’t need to be great; it just has to basically work. And, the market doesn’t care how good the team is, as long as the team can produce that viable product.”