Title: Is CNN Permanently Closing Their Doors After a Ratings Plunge of 30 Percent? | Snopes.com
Headings: Is CNN Permanently Closing Their Doors After a Ratings Plunge of 30 Percent?
Is CNN Permanently Closing Their Doors After a Ratings Plunge of 30 Percent?
A notoriously unreliable web site spread the unsubstantiated claim that the cable news network was on the verge of shutting down because of a decline in viewership.
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Content: However, a recent poll conducted by Monmouth University found that despite a general consensus that even traditional media outlets engage in some so-called “fake news” reporting, roughly half of Americans say they still trust CNN more than Trump as an information source. ( Adweek ‘s reporting did not speculate on the putative causes of CNN’s ratings blip.) In any case, despite its year-over-year decline, CNN remained the seventh most-watched cable network in (terms of total-day viewership) for the week in question, and the eleventh most-watched in prime time. While that may be temporarily troublesome in terms of getting top dollar for advertising, it’s wishful thinking on the part of CNN’s detractors to interpret it as spelling doom for the network, which has weathered innumerable ups and downs in the television rating wars over the 38 years of its existence. Despite being down in prime time viewership during the first three months of 2018, for example, CNN posted its second-best first-quarter ratings in 10 years. We note, finally, that CNN executives have announced no plans to shutter or shrink the network because of a “ratings collapse,” or for any other reason. Our request for comment from CNN’s communications team has thus far gone unanswered. Keep Snopes Debunking
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