Title: 12 Simple Ways Small Businesses Can Compete with Big Businesses
Headings: 12 Simple (Yet Effective!) Ways Small Businesses Can Compete with the Big Brands
12 Simple (Yet Effective!) Ways Small Businesses Can Compete with the Big Brands
1. Establish a Solid Digital Presence for Your Small Business
2. Test Out Marketing Trends
3. Build Your Business’s Reputation
4. Deliver Excellent Customer Service
5. Make Improvements Based on Customer Feedback
6. Segment & Refine Your Target Audience
7. Leverage Branded Content for Your Local Business
8. Step Up Your Design
9. Create a Customer Loyalty Program
10. Get Involved in the Community
11. Run Local Promotions & Contests
12. Attract the Best Employees
Don’t Let Big Brands Swallow Your Business

Content: This shows your customers that you care about their experience and their feedback and sets you apart from the big brands that don’t have the easy ability to tap into customer feedback and make real changes quickly and efficiently. 6. Segment & Refine Your Target Audience
While bigger businesses focus on reaching a broad range of demographics, being a small business gives you the opportunity to reach specific markets more effectively. The competition may be making purchases and investments based on national or regional sales trends. You, however, have the advantage of knowing what your local customers want most. Think about different ways you can segment your target audience and the best ways to market to them effectively. This might help you attract even more new customers and grow your audience online. Tip: Take advantage of lookalike audience targeting on Facebook to show your ads to prospective customers with attributes most similar to your current customers – increasing the likelihood that they would want to do business with your small business. 7.