Title: 7 Brands With Print Magazines That Are Actually Awesome
Headings: 7 Brands With Print Magazines That Are Actually Awesome
Brands
7 Brands With Print Magazines That Are Actually Awesome
1. Rhapsody (United)
2. Pineapple (Airbnb)
3. The Furrow (John Deere)
4. Porter (Net-a-Porter)
5. Asos (ASOS)
6. The Red Bulletin (Red Bull)
7. Colors (Benetton)
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Content: Asos (ASOS)
Of course, Porter isn’t the only fashion retailer charting the print magazine waters. ASOS, a U.K.-based clothes and beauty retailer aimed at young women, launched its publication way back in 2007, and by all measures has thrived since. Like Net-a-Porter, ASOS is built largely on an e-commerce model, so its print magazine is meant primarily for branding purposes and to drive loyal readers to the site. With a print audience of 486,000, and an additional online audience of 120,000, Asos dominates the young-adult fashion market when it comes to brand magazines. Add the fact that it’s scored huge names like Taylor Swift and Blake Lively for its covers, and ASOS has built itself a legitimate challenger to the Glamours and Teen Vogues of the world. 6. The Red Bulletin (Red Bull)
Red Bull has long been the standard bearer for brand publishing, so it makes sense that its print magazine kicks ass. Featuring nuanced looks at many of the extreme sports and hobbies Red Bull is now synonymous with, The Red Bulletin had been around since 2005 but was only launched in America in 2011. With a circulation of over 2 million, The Red Bulletin is the most popular brand magazine we’ve come across. ( If we’re wrong, definitely let us know: