Title: The Social Media Revolution: Exploring the Impact on Journalism and News Media Organizations - Inquiries Journal
Headings: The Social Media Revolution: Exploring the Impact on Journalism and News Media Organizations
The Social Media Revolution: Exploring the Impact on Journalism and News Media Organizations
Social Media Literature Review
Social Media Research Methods
Results
Concluding Thoughts on the "Social Media Revolution"
References
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Content: Understanding where traditional news organizations currently stand requires one to understand how audiences consume their news and what they think about the news business as it stands. Surveys by news organizations and foundations offer a way to understand the public’s thoughts quantitatively. The Pew Research Center for the People and the Press conducted a survey in which it found, overall, respondents have less confidence that news organizations strive to report accurate, politically unbiased news than they had a few decades ago. In fact, the public’s confidence has reached its lowest level in more than two decades (“Public” 2). Despite this, the Pew survey showed most respondents still think watchdog journalism is critically important (“Public” 10-11). The poll also monitored consumers’ most-used news medium, finding audiences tend to obtain national and international news from TV and the Internet (“Public” 4). However, this and a survey study conducted by the National News Association (NNA) found the opposite seems to be true for local newspapers, especially weeklies (“Annual”). The NNA’s survey found the majority of respondents spend at least 40 minutes a week reading their local newspaper and often prefer the print over the online edition (“Annual”). A MediaPost article discussed a survey that found males tend to be more open to new media than females, and, to little surprise, the 18-to-34-year-old age group has seen the largest decline in traditional media usage (Loechner 1). This survey also found while most people said newspapers needed to change to remain relevant, users wouldn’t be willing to pay to read print magazines online (Loechner 1-2).