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Content: In addition, the media is essential to political 
          socialization. How are media content, news coverage, and bias affected by the 
              producers, subjects, and consumers of the news? Journalists and producers impact the content of the news through 
                their discretion or freedom to interpret stories, and influence 
                how the stories are presented to the public. The source of news can also influence its content by providing 
                the "spin" of the story. Since the media depends on advertising revenue for their profits, 
                news stories that interest the upper and middle classes receive 
                the most media coverage. Other groups can get media attention 
                through protest. Media Power in American Politics
How do the media shape public perceptions of events, issues, and 
              institutions? The media may shape public perceptions of events, issues, and 
                institutions through the angles and images that are presented. What are the sources of media power? The media has the power to direct people's attention to certain topics 
                for political discussion, known as agenda setting.