Title: Body Image – Advertising and Magazines | MediaSmarts
Headings: 
Body Image – Advertising and Magazines
Content: 8]
In recent years there have been some efforts in the magazine industry to buck the trend. For several years, the Quebec magazine Coup de Pouce has consistently included full-sized women in their fashion pages and Châtelaine has pledged not to touch up photos or to include models younger than 25 years of age. [ 9] Some clothing retailers have also committed to not using underweight models, most notably Aerie.. In 2014, Aerie pledged not to retouch any of their images used in advertisements for their clothes as a part of their #AerieREAL campaign. This shift in advertising caused their profits to spike 26% in 2016, suggesting that this trend mirrors a shift in global perspectives regarding body image. [ 10]
There is resistance to change, both within and outside the industry. When the Australian magazine New Woman included a picture of a heavy-set model on its cover, it received a truckload of letters from grateful readers praising the move, but its advertisers complained and the magazine returned to featuring bone-thin models. [ 11] According to Kirstie Clements, the former editor of Australian Vogue, this response is not unusual: “ [ editors] get so caught up in the hype of how brilliant clothes look on a size 4, they cannot see the inherent danger in the message…Many high fashion labels are aghast at the idea of producing a size 14, and they certainly wouldn’t want to see it displayed in the pages of the glossies.” [ 12]
Online influencers are another form of advertising and source of body image issues for teens. Some social networks popular with teens have taken steps to address this.