Title: 36 Twitter Statistics All Marketers Should Know in 2021
Headings: 36 Twitter Stats All Marketers Need to Know in 2021
36 Twitter Stats All Marketers Need to Know in 2021
Table of Contents
General Twitter stats
1. Twitter has an advertising audience of 353 million
2. Twitter’s user base is predicted to grow 2.4% in 2021
3. 90% of the U.S. population is familiar with Twitter (even if they don’t use it)
4. Twitter is the 6th-ranked mobile app
5. Twitter turns 15 in 2021
6. Twitter ranks 7 (out of 9) digital platforms for digital trust
Twitter user statistics
7. 68.7 million (or 19.4%) of Twitter’s users are based in the U.S.
8. Twitter’s German audience grew by 30% in Q4 2020
9. Twitter has far more male users (70%) than female users (30%)
10. 21% of adults in the U.S. use Twitter
11. 42% of U.S. Twitter users have a college degree
12. 42% of online Canadian adults have a Twitter account
13. 28.9% of Twitter’s audience is 25- to 34-years old
14. American Twitter users are more likely to be Democrats than Republicans
15. 99% of Twitter users also use at least one other social network
16. Twitter is the #1 social platform in Japan
Twitter usage statistics
17. 9.6% of U.S. adults significantly increased Twitter usage during the pandemic
18. Twitter suspended 925,700 accounts in the first half of 2020
19. 92% of U.S. tweets come from 10% of Twitter users
20. 5% of U.S. Twitter users say it’s the social platform they use most often
21. 17% of Americans get their news from Twitter
22. 50% of Canadian Twitter users access the platform daily
23. 70 million Twitter accounts follow Twitter Topics
Twitter for business statistics
24. 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months
25. 27% of B2B content marketers used Twitter ads in the last 12 months
26. 19% of retail banks have a dedicated Twitter customer service handle
Twitter advertising stats
27. Twitter ads can reach 5.8% of the world population over age 13
28. Twitter’s ad revenue is up 15%
29. Twitter ad engagement is up 27%
30. Twitter website carousel ads saw an average 15% increase in CTR over single-asset ads
Twitter publishing stats
31. #COVID19 was the most-used hashtag of 2020, followed by #BlackLives Matter
32. There were 7,000 Tweets about TV or movies every minute in 2020
33. There were 2 billion Tweets about sports in 2020
34. Tweets about cooking increased nearly 300% in 2020
35. The most-Tweeted emojis of 2020 were 😂 and 😭
Source: Twitter
36. Video views on Twitter increased 62% from 2019 to 2020

Content: 28. Twitter’s ad revenue is up 15%
Advertisers spent $808 million on Twitter in Q3 2020, based on “the return of events and increased product launches.” Most of that advertising income comes from the USA, followed by Japan. 29. Twitter ad engagement is up 27%
According to Twitter’s Q3 2020 report, users are increasingly engaging with ads on Twitter. Simultaneously, Twitter says that the CPE (cost per engagement) is down 9%. Twitter points to price decreases across most ad formats and audience growth for these numbers. If your Twitter marketing strategy could benefit from cheaper and more engaging ads, you might want to check out our guide to using Twitter ads. 30. Twitter website carousel ads saw an average 15% increase in CTR over single-asset ads
For app carousel ads, the increase was 24%.