Title: Critical Theories Paradigm | Introduction to Communication
Headings: Critical Theories Paradigm
Critical Theories Paradigm
Communication Theory Now
The Need for Critical Theories
Origins of Critical Theories in Communication
Critical Theories in Action
Strengths
Weaknesses

Content: Critical feminist theories contend that gender relations are often oppressive to both men and women, and that they support an institution based on patriarchal values. Thus, critical feminist theories challenge dominant assumptions and practices of gender in ways that foster more equal and egalitarian forms of communication and social structures in society. When discussing feminism and feminist theories we refer to a set of multiple and diverse theories. Feminist theories include a wide range of philosophical arguments, economic structures, and political viewpoints. Some of these include Marxist feminism, which focuses on the division of labor as a source of gender inequality, and liberal feminism, which asserts that men and women should have equal status in the culture—such as voting rights, educational and professional opportunities, and equal pay. Eco-feminism recognizes that all parts of the universe are interconnected and that oppression of women and other minorities is analogous to the oppression of the natural environment such as in the cutting down of natural forests to meet consumer demands for paper goods, or the killing of animals for the eating of meat. Critical Theories in Action
Whether we listen to music on our phones, watch TV, go to the movies, or read a magazine, most of us consume media. Have you ever stopped to think about who puts together those messages? Have you wondered what their goals might be and why they want to send the messages they do? One way we can use critical theories is to examine who owns what media to determine what they are trying to accomplish (Croteau & Hoynes).