Title: The Impact of Social Media on Society | The Ad Council
Headings: 
Social Media's Impact on Society
Mental Health
Extremism & Hate
So, What Does This Mean for Marketers?

Content: Potential negative impacts aside, social media is, and will remain, a crucial way for marketers to reach their audiences. Each scroll, video view, like, comment or share, teaches us something new about the impact of social media platforms and the way in which they’re built. It’s important for platforms to take those learnings to heart and use their sphere of influence to better our society. But until we find a way to curb some of the negative impacts of these platforms, from a technological perspective, it’s up to all of us to take a bit of the responsibility. It’s increasingly important that we focus on imagining, designing and utilizing content and technologies that are socially responsible. Together, we can create and share social media content that has the power to positively impact the lives of billions of people around the world.