Title: Nudge theory - Wikipedia
Headings: Nudge theory
Nudge theory
Contents
Definition of a nudge
Overview
Types of nudges
Application of theory
Government
Business
Healthcare
Public Health and Safety
Fundraising
Critique
See also
References
Further reading

Content: In fact, Thaler and Sunstein trace maladaptive behaviour to situations in which System 1 processing over-rides an individual's explicit values and goals. It is well documented that habitual behaviour is resistant to change without a disruption to the environmental cues that trigger that behaviour. Nudging techniques aim to use judgmental heuristics to the advantage of the party creating the set of choices. In other words, a nudge alters the environment so that when heuristic, or System 1, decision-making is used, the resulting choice will be the most positive or desired outcome. An example of such a nudge is switching the placement of junk food in a store, so that fruit and other healthy options are located next to the cash register, while junk food is relocated to another part of the store. Types of nudges
Nudges are small changes in the environment that are easy and inexpensive to implement. Several different techniques exist for nudging, including defaults, social proof heuristics, and increasing the salience of the desired option. Nudging to incite pupils to use toilet buildings at May Sa'iri school in Ethiopia
A default option is the option an individual automatically receives if he or she does nothing. People are more likely to choose a particular option if it is the default option. For example, Pichert & Katsikopoulos found that a greater number of consumers chose the renewable energy option for electricity when it was offered as the default option.