Title: Change Powers Accenture’s Biggest Brand Move in a Decade | Accenture Newsroom
Headings: Newsroom
Newsroom
Content: New Purpose and Brand
Accenture’s purpose — to deliver on the promise of technology and human ingenuity — will guide the company’s strategy, priorities, and the opportunities it creates for its more than 500,000 people. Accenture reflects the human ingenuity of Accenture’s talented people and their commitment to using technology to deliver value for all its stakeholders. Accenture’s purpose and brand are grounded in its enduring formula for market leadership: embracing change and continually transforming its business to create value, powered by the talent and creativity of its people. Last year, Accenture invested nearly $900 million in training and development, $1.5 billion in acquisitions, and approximately $900 million in research and development. Accenture also recently announced the creation of Accenture Cloud First, a new multi-service group of 70,000 cloud professionals, with a $3 billion investment over three years. QATU0200000H_Cloud15_1x1
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“We are following the same advice we give our clients in this time of relentless change: act with great agility and boldness,” said Amy Fuller, chief marketing and communications officer, Accenture. “ Our new campaign captures our purpose and gives voice to a mission-critical issue: How can we help our clients embrace change to better businesses, communities, and lives?”