Title: Reliance on Social Media in Today’s Society - Digital Marketing Blog
Headings: Reliance on Social Media in Today’s Society
Reliance on Social Media in Today’s Society
Content: Reliance on Social Media in Today’s Society - Digital Marketing Blog
By: admin June 25, 2012
Reliance on Social Media in Today’s Society
Online Marketing | Social Media
Social media is defined by its interactivity, connectedness, and user-generated content. In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others locally and worldwide, as well as to share, create, and spread information. Social media can influence consumer’s purchase decisions through reviews, marketing tactics and advertising. Essentially, social media vastly impacts our ability to communicate, form relationships, access and spread information, and to arrive at the best decision. Perhaps the most influential social media tool is social networking sites. Facebook, Twitter, Tumblr, Blogger, LinkedIn, and Google + are all familiar names to the large majority of society; active social media user or not.