Title: Nudge (book) - Wikipedia
Headings: Nudge
(book)

Nudge (book)
Contents
Summary
Human behavior
Two systems of thinking
Fallacies and biases
Libertarian paternalism
Policy recommendations
Retirement saving
Health care
Reception
See also
Notes
References
External links

Content: Libertarian paternalism
Libertarian paternalism (also called soft paternalism) is the union of two political notions commonly viewed as being at odds: libertarianism and paternalism . Sunstein and Thaler state that "the libertarian aspect of our strategies lies in the straightforward insistence that, in general, people should be free to do what they like-and to opt out of undesirable arrangements if they want to do so". The paternalistic portion of the term "lies in the claim that it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better". Choice architecture describes the way in which decisions are influenced by how the choices are presented. People can be "nudged" by arranging the choice architecture in a certain way without taking away the individual's freedom of choice. A simple example of a nudge would be placing healthy foods in a school cafeteria at eye level while putting less-healthy junk food in harder-to-reach places. Individuals are not actually prevented from eating whatever they want, but arranging the food choices that way causes people to eat less junk food and more healthy food. Policy recommendations
Sunstein and Thaler apply the idea of nudges in the context of choice architecture to propose policy recommendations in the spirit of libertarian paternalism. They have recommendations in the areas of finance, health, the environment, schools, and marriage.