Title: A Small Business Guide to Creating a Social Media Policy  | The Blueprint
Headings: How to Write the Ultimate Social Media Policy
How to Write the Ultimate Social Media Policy
Overview: What is a social media policy?
4 benefits to having a social media policy for your business
1. Protect employees
2. Protect your brand
3. Reduce legal liability
4. Protect your culture
What to include in a social media policy
1. Guidelines for company-owned media
2. Company brand and values
3. Ownership
4. Confidentiality and security
5. Defamatory or offensive content
6. Protected speech
7. Consequences
8. Questions
How to create a social media policy for your business
Social media policy examples
1. Dell
2. Adidas
3. Ford Motor Company
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Content: Political speech: In most states, political speech is not protected for employees in private companies. However, roughly a dozen states and many cities have enacted laws protecting workers from retaliation for political activity, speech, or party affiliation. Consult the laws of your city and state before trying to restrict political speech. Off-duty conduct: Many states have laws protecting employees' off-duty conduct. Most are limited to tobacco use or use of other products, but California, Colorado, New York, and North Dakota provide broad protections for lawful activities. 4. Protect your culture
In addition to protecting employees from their own thoughtless posts, a company social media policy can prevent them from hurting other employees and damaging your culture. A social media policy can create clear boundaries for acceptable employee conduct and measures for enforcing it.