Title: Media's Influence on the Public's Political Attitudes - Video & Lesson Transcript | Study.com
Headings: Media's Influence on the Public's Political Attitudes
Media's Influence on the Public's Political Attitudes
Lesson Transcript
Political Attitudes
The Media's Role
Newer Forms of Media
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Content: The political leaders chose our political candidates, the hot political issues, and drove the political process. By the 1970s, candidates and officials commonly presented issues, and themselves, directly to the voters through the increasing use of television in politics. As a result, the voters began placing a higher value on the personality and character of candidates and officials. If a voter likes a particular official, like Tommy, then that voter trusts the decisions Tommy makes. This is true even if Tommy is of a different political party affiliation. Rather than researching healthcare reform, the voter trusts that Tommy will make the right decision. The voter's attitude on how to vote, volunteer and give money is shaped through the media's coverage of Tommy. Newer Forms of Media
Now let's take a look beyond television. New media provides cheaper and easier ways to influence people's political attitudes. New media includes Internet- and digital-based forms of mass communication, including social media.