Title: How To Achieve Product-Market Fit
Headings: How To Achieve Product-Market Fit
How To Achieve Product-Market Fit
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your minimum viable product feature set
5. Create your minimum viable product prototype
6. Test your minimum viable product with customers

Content: Specify your minimum viable product feature set
After you define your value proposition, specify what functionality your minimum viable product will include. This approach is aimed at building only what is needed to create enough value for your target customer to validate that your product is headed in the right direction. The goal of this approach is to iterate until you have a minimum viable product that customers agree is viable. 5. Create your minimum viable product prototype
Create a minimum viable product prototype which allows you to test your idea before building an actual product. Show your target customers a version of your product in order to get feedback and integrate that feedback into the product. Prototyping tools such as inVision can usually simulate the user experience of the final product with enough fidelity and interactivity to obtain critical feedback from customers. 6. Test your minimum viable product with customers
Once you create your minimum viable product prototype, solicit feedback from your target market. Use a “screener”—a short survey to ensure market research participants have the attributes of your target customer.