Title: Twitter Stock Soars Despite Losing Millions of Users | InvestorPlace
Headings: Twitter Stock Soars Despite Losing Millions of Users
Twitter Stock Soars Despite Losing Millions of Users
Twitter loses 9 million users and that’s a good thing (for now)
Twitter Reports Huge Decline in Monthly Users
A New Focus on the Health of the Platform
TWTR Beats Revenue and Earnings Estimates

Content: Q3 revenue of $758 million was a 29% gain year-over-year. Those numbers included an encouraging performance for advertising on Twitter. Total ad revenue also increased by 29% to $650 million, ad engagements increased by 50% and the cost per engagement dropped by 14%. In other words, the platform has proven more effective for advertisers — with users much more likely to look at an ad, and the cost for each of those views dropping. This trend is likely related to Twitter’s ongoing efforts to weed out fake accounts, and it bodes well for future growth in advertising revenue and Twitter stock. As Reuters points out: “This time, investors welcomed Twitter removing accounts used for disinformation, hate speech and other abuse as the best way to solidify a base of high-quality users who are attractive to advertisers.” TWTR profit was also up. While analysts had been looking for the company to report 14 cents EPS, Twitter delivered 21 cents EPS in its fourth straight profitable quarter. While Twitter stock closed up over 15%, at $31.80, it still has a long way to go to hit the $69 high it reached in 2014.