Title: List Of Marketing KPIs You Should Be Measuring
Headings: The Marketing KPIs You Should be Measuring
The Marketing KPIs You Should be Measuring
What are Marketing KPIs?
Marketing KPI Examples: The Most Important Key Performance Indicators
Scroll to the List
Where to Start with KPIs?
How to Define Your KPIs?
Establish your Desired Outcome
I cannot emphasize this enough.
Determine How You Will Measure Progress
Define What Success Will Look Like
Designate Who Will Be Responsible for the Outcome
The “Buck Stops Here” Approach
The “Gung Ho” Approach
So Which Approach is Right?
Set a Schedule for Progress Reviews & Start Tracking
The Importance of Flexibility & Adaptability
The Big List of Marketing KPIs
Digital Marketing Metrics
Returning Visitors
Brand Awareness
Return on Investment (ROI)
Sales Revenue
Web Traffic by Source/Medium
Total Visits
Unique Visitors
Customer Attrition
Customer Lifetime Value (CLV)
Customer Acquisition Cost (CAC)
Click-Through Rate (CTR)
Conversion Rate
Pageviews Per Session
Referral Traffic
Net Promoter Score
Cost Per Lead (CPL)
SEO Marketing Metrics
Organic Traffic
Traffic by Source/Medium
Conversion Rate of Organic Traffic
Average Impressions
Average Position
Click-Through Rate
Top Viewed Posts
Keyword Ranking
Domain Rating (DR)/Domain Authority (DA)
Number of Unique Referring Domains
Total Number of Organic Keywords in Positions 1-10
Total Number of Organic Keywords in Positions 1-3
Total Number of Featured Snippets
Lighthouse Performance Score
Velocity of Passive Links Earned Per Month
Social Media Marketing Metrics
Engagement/Interaction Metrics
Number of Followers/Subscribers
Number of Likes
Conversion Rates from Social
Number of Social Shares
Email Marketing Metrics
Number of Emails Delivered
Open Rate
Click-Through Rate
Unsubscribe Rate
Shareability via Social & Forwards
Conversions from Email
Skyler Reeves

Content: If you’re measuring revenue then all you need to do is multiply the number of sales by their corresponding sales price — your accountant should be keeping up with this for you. If you’re a customer-centric business then it often makes sense to track customer lifetime value or CLV for short. Why? Because it’s far more profitable to retain a customer for longer than it is to acquire a new one. Calculating CLV is not as straightforward as revenue, however, and requires some acknowledgment that your numbers will often be less than perfect. A basic way to calculate CLV is to take the average order total across all sales, multiply it by the average number of purchases in a given period (e.g., years), multiplied by the average retention time in that period). μ ( A O V) × m u ( P u r c h a s e s) × μ ( R e t e n t i o n i n M o n t h s)
Action Item: Based on your desired outcomes, determine how you will measure your progress toward achieving them. This includes determining what data will need to be collected, what tools will be needed to collect it, and what formulas or algorithms (if any) will be needed to process it into a measurable data point. Define What Success Will Look Like
Now that you’ve identified your desired outcome and determined how you’ll measure your progress you should define what criteria constitute success.