Title: 5 Stellar Examples of the Humble Nudge | Enginess Insights
Headings: 5 Stellar Examples of the Humble Nudge
5 Stellar Examples of the Humble Nudge
A nudge is a gentle push from you to get your traffic moving in the right direction. We’re going to cover what a nudge is and where they came from, plus 5 awesome examples from around the internet.
What is Nudge Marketing?
1. The social proof nudge
2. Numerical anchors nudges
3. Option restriction nudge
4. Competition nudge
5. The embedded nudge
Summary
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Content: Of course, it has to be simple, and it can’t ban or inhibit the behaviour that you don’t want. Instead of hitting your customers over the head with your call to action, nudge marketing is meant to gently push your customers towards the action you want using subtle cues. It is essentially a consumer influencing strategy: by manipulating how and when information is presented to consumers, you can steer them towards the behavior you’re hoping for. There’s a pretty strong theoretical basis for this. Nudge theory has been prevalent in politics and behavioral economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as ‘any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.’ So what does this look like in practice? There are countless examples of nudges out there: the UK government has had its own dedicated ‘ Nudge Unit ’ dedicated to encouraging people to make better social choices;