Title: List Of Marketing KPIs You Should Be Measuring
Headings: The Marketing KPIs You Should be Measuring
The Marketing KPIs You Should be Measuring
What are Marketing KPIs?
Marketing KPI Examples: The Most Important Key Performance Indicators
Scroll to the List
Where to Start with KPIs?
How to Define Your KPIs?
Establish your Desired Outcome
I cannot emphasize this enough.
Determine How You Will Measure Progress
Define What Success Will Look Like
Designate Who Will Be Responsible for the Outcome
The “Buck Stops Here” Approach
The “Gung Ho” Approach
So Which Approach is Right?
Set a Schedule for Progress Reviews & Start Tracking
The Importance of Flexibility & Adaptability
The Big List of Marketing KPIs
Digital Marketing Metrics
Returning Visitors
Brand Awareness
Return on Investment (ROI)
Sales Revenue
Web Traffic by Source/Medium
Total Visits
Unique Visitors
Customer Attrition
Customer Lifetime Value (CLV)
Customer Acquisition Cost (CAC)
Click-Through Rate (CTR)
Conversion Rate
Pageviews Per Session
Referral Traffic
Net Promoter Score
Cost Per Lead (CPL)
SEO Marketing Metrics
Organic Traffic
Traffic by Source/Medium
Conversion Rate of Organic Traffic
Average Impressions
Average Position
Click-Through Rate
Top Viewed Posts
Keyword Ranking
Domain Rating (DR)/Domain Authority (DA)
Number of Unique Referring Domains
Total Number of Organic Keywords in Positions 1-10
Total Number of Organic Keywords in Positions 1-3
Total Number of Featured Snippets
Lighthouse Performance Score
Velocity of Passive Links Earned Per Month
Social Media Marketing Metrics
Engagement/Interaction Metrics
Number of Followers/Subscribers
Number of Likes
Conversion Rates from Social
Number of Social Shares
Email Marketing Metrics
Number of Emails Delivered
Open Rate
Click-Through Rate
Unsubscribe Rate
Shareability via Social & Forwards
Conversions from Email
Skyler Reeves

Content: List Of Marketing KPIs You Should Be Measuring
Table of Contents
Table of Contents
Contents
What are Marketing KPIs
Marketing KPI Examples
Where to Start with KPIs
How to Define Your KPIs
List of Marketing KPIs
Digital Marketing
SEO Marketing
Social Media Marketing
Email Marketing
The Marketing KPIs You Should be Measuring
Marketing
Skyler Reeves
June 2020
Contents
What are Marketing KPIs
Marketing KPI Examples
Where to Start with KPIs
How to Define Your KPIs
List of Marketing KPIs
Digital Marketing
SEO Marketing
Social Media Marketing
Email Marketing
Contents
What are Marketing KPIs
Marketing KPI Examples
Where to Start with KPIs
How to Define Your KPIs
List of Marketing KPIs
Digital Marketing
SEO Marketing
Social Media Marketing
Email Marketing
Home / Marketing
What are Marketing KPIs? Marketing Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a marketing team is achieving key marketing objectives. Marketing KPI Examples: The Most Important Key Performance Indicators
If you’re anything like me, it’s easy to get distracted by the sheer number of things we can track as marketers and analysts. If you’re feeling overwhelmed, just focusing on the most important things can help you stay on track. The most important Key Performance Indicators that should be tracked are: Return on Investment (Marketing)
Marketing Qualified Leads (MQL)
Sales Qualified Leads (SQL)
Conversion Rates
Branded Search Volume
Customer Referrals
Cost Per Lead (CPL)
Customer Retention Rate
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Scroll to the List
If you’re looking for specific KPIs based on a certain marketing channel, such as content marketing, social media marketing, search engine marketing, etc. Just click the button below to quickly scroll there. Scroll to KPI List
Where to Start with KPIs? Marketing KPIs have to be identified and tracked in order to achieve progress toward an objective.