Title: Why the idea that perfume is for women and cologne is for men is an archaic mindset
Headings: Why the idea that perfume is for women and cologne is for men is an archaic mindset
Why the idea that perfume is for women and cologne is for men is an archaic mindset
Content: So they’ve felt they had to lighten it, and what they did was take the essential oil, then mix it with some alcohol and water, and that was the perfume.” What you call a fragrance, whether it’s perfume or eau de parfume or eau de toilette or eau de cologne, is entirely based on the ratio between fragrance oil and alcohol and water. Cologne, which was created in Germany in the 18th century, is the most diluted, with the least amount of fragrance oil in the formula (usually around 2 to 4%) and more alcohol and water, while perfume has the highest concentration of fragrance oil, at about 20 to 30%. Sue Phillips Becky Yee
It’s just all about that equation, and nothing to do with even how a scent smells. A man can wear a perfume just as a much as a woman can wear a cologne. One is not inherently more attractive to men, or women. So why does the perfume industry remain so gendered? Back in the 1700s, for example, Napoleon was known to wear an excess of perfume himself, which he’d use to cover up his natural and understandably strong body odor after months on the field. According to Phillips, modern marketing had a big effect. “American men were always seen slapping on cologne as an aftershave,” Phillips said. “