Title: How to Write a Social Media Policy to Empower Employees : Social Media Examiner
Headings: How to Write a Social Media Policy to Empower Employees
How to Write a Social Media Policy to Empower Employees
Why a Social Media Policy?
#1: Consider Corporate Culture
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#2: Get Executive and Departmental Buy-In
#3: Determine the Scope
#4: Research State and Federal Laws
#5: Clarify Policy Rules
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#6: Address Professional and Personal Use
#7: Keep it Short
#8: Train Employees
#9: Launch the Social Media Policy
Over to You
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Content: Research the NLRB and other federal labor laws that may protect social media posts. The Federal Trade Commission has rules on how to make disclosures for endorsements, reviews and other situations where product or payment is made for social mentions. Other laws prohibit non-disparagement clauses in online customer contracts. Keep an eye out for concerns from your stakeholders and department heads. For instance, as some companies develop social media policies, they claim they need access to employees’ personal social media usernames and passwords to ensure company confidentiality is kept. Eighteen states have enacted laws that prohibit employers from requesting usernames or passwords: Maine and Wisconsin (2014); Arkansas, Colorado, Illinois, Nevada, New Jersey, New Mexico, Oregon, Utah, Vermont and Washington (2013); California, Delaware, Illinois, Maryland, Michigan and New Jersey (2012). The National Conference of State Legislatures has some of the best details on states enacting and considering these laws.