Title: Nudge Marketing Examples: How to drive online purchase behavior
Headings: Nudge Marketing Examples: How to drive online purchase behavior
Nudge Marketing Examples: How to drive online purchase behavior
What is Nudge Marketing?
Nudge Theory
The influence of heuristics on nudges
How to get started with Nudge Marketing
1. Understand who you’re talking to
2. Analyze your product offering’s USPs
3. Draft and test copy variations on selected products
4. Iterate and analyze the data
Nudge Marketing Examples
1. Product Labels with Functional Benefits
2. Product Labels with Psychological Triggers
3. Smart Notifications with Social Proof
4. Visual Cueing in Exit Intent Overlay + Discount
5. Exit Intent Overlay with Autonomy
6. Anchoring on the Product Detail Page
7. Social Proof Boosting Reviews
8. Decoy Effect in Product Comparisons
9. Default Option for Shipping
10. Goal Gradient in the Checkout
Final notes

Content: Behavioral economics is the new age way of understanding behavior in areas ranging from making healthy eating decisions and choosing health insurance to investment cycles and consumer buying patterns. It discards the traditional view of “ rational decision-making ” and embraces the irrationality of individuals. The influence of heuristics on nudges
Nudges build on the concept of heuristics, which are essentially short-cuts that we use to make decisions. Our brain strives to be as efficient as possible, so it uses visual and mental cues to help make decisions as automated as possible. These short cuts happen subconsciously all the time. They help us to make daily, mundane choices like what to cook for dinner. They also help us to make choices in more important decisions like what kind of car to buy or which life insurance to purchase. Some examples of heuristics are social proof messages that convey the popularity of a product. Or anchoring, which makes an amount look smaller when placed to a larger number. There are hundreds of heuristics out there, each having a different influence over individuals based on their past experiences and perspective.