Title: What Were They Thinking? The Day Ketchup Crossed The Line From Perfect
Headings: What Were They Thinking? The Day Ketchup Crossed The Line From Perfect To Purple
What Were They Thinking? The Day Ketchup Crossed The Line From Perfect To Purple
Heinz ketchup is an iconic American brand, practically perfect in every way. Why mess with it?
Where They Went Wrong
The Takeaways

Content: What Were They Thinking? The Day Ketchup Crossed The Line From Perfect
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09-14-11
What Were They Thinking? The Day Ketchup Crossed The Line From Perfect To Purple
Heinz ketchup is an iconic American brand, practically perfect in every way. Why mess with it? By Sandie Glass 4 minute Read
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I’ve seen red tomatoes, green tomatoes, and even yellow and purple tomatoes in the produce department, but for years I’d only seen red ketchup on the store shelf. Heinz ketchup is an iconic American brand, practically perfect in every way. Why mess with it? In 2000, that’s exactly what Heinz decided to do, when it turned the ketchup world upside-down when they began rolling our vibrant, crazy-colored ketchup in purple, pink, orange, teal, and blue varieties. Heinz EZ Squirt’s first color entry was ‘Blastin’ Green’ and was created as a promotional ketchup in support of the first Shrek movie, and moms and kids came running. Each new color resulted in incremental sales volume.