Title: Change Powers Accenture’s Biggest Brand Move in a Decade | Accenture Newsroom
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Content: Change Powers Accenture’s Biggest Brand Move in a Decade | Accenture Newsroom
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October 14, 2020
Change Powers Accenture’s Biggest Brand Move in a Decade
Launches “Let there be change” Campaign and New Company Purpose, Created with Droga5
Focus on “360° Value” to Help Clients Create Value that Benefits All Stakeholders
NEW YORK; Oct. 14, 2020 – In its biggest brand move in a decade, Accenture (NYSE: ACN) today launched a sweeping brand campaign and new company purpose designed to inspire organizations to embrace change to create more value for the benefit of all. The new brand campaign, “Let there be change,” will triple the company’s annual media spend to $90 million. Developed with acclaimed creative agency Droga5, part of Accenture Interactive, the campaign depicts change — both seismic and small — optimistically capturing its power and beauty and reflecting the depth and breadth of Accenture’s expertise. QATU0278000H_AccentureExpression_Anthem 30_Revised_1x11
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“Exponential changes in technology were transforming the way we work and live before COVID-19, and now its impact has raised change to a new level, requiring companies to reimagine everything and requiring economies and entire industries to rebuild,” said Julie Sweet, chief executive officer, Accenture. “ In this moment, to emerge stronger there is only one choice: embrace change and ensure that it benefits all — your customers, people, shareholders, partners and communities.” To create this shared success, the company is pioneering “360° Value”— helping clients transform and reinvent their businesses, reskill their employees, or become more sustainable. This builds on Accenture’s successful rotation to “the New,” with approximately 70 percent of its business now in digital, cloud and security, which is critical at a time when scale matters to help its clients transform their entire enterprises.