Title: Your guide to using TikTok - The Verge
Headings: Your guide to using TikTok
Your guide to using TikTok
Basic Terms
The videos
The creators
Beyond “For You”
The songs
OH NA NA NA Dance Challenge Tik Tok
Hashtags and challenges
How does the algorithm work?
Privacy options
Notifications
Just jump into it

Content: Hashtags and challenges
TikTok practically runs on hashtags. It’s what makes the app so fun. Everything is communal, and everyone is encouraged to jump in. Clicking on hashtags, especially those that are generated around challenges, is an easy way to discover what people are using to get to the For You section. Many videos will often include a #ForYou hashtag in an attempt to get placed on the page. Just like any other app, getting to the front page is crucial to landing a viral TikTok video and securing additional followers. Considering TikTok is beginning to look into advertising directly in the app, monetization for TikTokers isn’t far off, and using hashtags to game the system is key to securing viewers. Keep in mind that TikTok is just like any other site when it comes to recommending videos for you to watch: it relies on an algorithm. If you watch 20 videos from one specific challenge, the next time you open up the app, For You might be flooded with nothing but specific challenge videos.