Title: Cold Canvassing Definition | Marketing Dictionary | MBA Skool-Study.Learn.Share.
Headings: Cold Canvassing
Cold Canvassing
What is Cold Canvassing?
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Content: Cold Canvassing Definition | Marketing Dictionary | MBA Skool-Study. Learn. Share. Cold Canvassing
Published by MBA Skool Team, Last Updated: January 22, 2018
What is Cold Canvassing? Cold Canvassing is a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. This process is also termed as Cold Calling. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call.