Title: Starbucks Fair Trade
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Content: Starbucks will continue its efforts with organizations that are helping coffee farmers and their families through support of CARE, Conservation International and other similar organizations. As part of Starbucks comprehensive strategy to support sustainable coffee production, the company also will expand its purchases of shade grown and organic coffees. Starbucks is committed to its goal of sourcing coffees of the highest quality that support a sustainable social, ecological and economic model for the production and trade of coffee. Starbucks believes that continued and growing participation with these organizations demonstrates our commitment to coffee producers and their families, communities and natural environment. TransFair USA, a non-profit agency, is the only organization providing independent, third-party certification of Fair Trade products in the US. TransFair promotes mutually-beneficial relationships between farmers and coffee companies, and educates consumers about international trade and economic development. Through regular visits to Fair Trade farmer cooperatives, and partnerships with participating coffee companies in the US, TransFair guarantees that farmers who produce Fair Trade Certified products have received a decent living wage. By monitoring trade from crop to cup, TransFair guarantees that Fair Trade Certified products were grown and traded responsibly. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim, and the Middle East, Starbucks sells whole bean coffees through its specialty sales group, direct response business, supermarkets and online at Starbucks.com.