Title: Product Line Rationalization
Headings: PRODUCT LINE RATIONALIZATION
PRODUCT LINE RATIONALIZATION
It is Time to Learn New Ways* to Develop Product s (below)
and Stop doing what gets in the way!
Here is what R ationalization can do right now to help in this day and age:
Av oid  Counter-productive Policies
The Rationalization Procedure
The biggest resistance to Rationalization
Triple your profits immediately!
FIRST: SEGREGATE PRODUCTS INTO FAMILIES
Pareto’s Law for Product Lines
Focus
How to Triple Profits!
If you want to discuss Portfolio Planning & Rationalization by phone ot e-mail, fill out this form:
ENDNOTES/REFERENCES

Content: Products that need to be in the catalog would be outsourced, thus simplifying the supply chain and manufacturing operations. The cash-cows would remain and the balance would be improved with a better focus in product development, operations, and marketing. Because these products no longer need to subsidize the "losers," they can now sell for less. The combination of better focus and lower overhead changes will soon restore the "lost" revenue from the dropped products. The Value of Product Line Rationalization. Eliminating or outsourcing low-leverage products will immediately: C Increase profits by avoiding the  manufacture of products that have low profit or are really losing money  because of their (unreported) high overhead demands and inefficient  manufacture/procurement
C Improve operational flexibility because, typically, low-leverage products are inherently different with  unusual parts, materials, set-ups, and processing. Often, these are older  products that are built infrequently with less common parts on older equipment  using sketchy documentation by a workforce with little experience on those  products. C Simplify Supply Chain Management. Eliminating  the products with unusual parts and materials will greatly simplify  supply-chain management.