Title: Change Powers Accenture’s Biggest Brand Move in a Decade | Accenture Newsroom
Headings: Newsroom
Newsroom
Content: Accenture also recently announced the creation of Accenture Cloud First, a new multi-service group of 70,000 cloud professionals, with a $3 billion investment over three years. QATU0200000H_Cloud15_1x1
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“We are following the same advice we give our clients in this time of relentless change: act with great agility and boldness,” said Amy Fuller, chief marketing and communications officer, Accenture. “ Our new campaign captures our purpose and gives voice to a mission-critical issue: How can we help our clients embrace change to better businesses, communities, and lives?” The brand campaign launches simultaneously across all of Accenture’s internal and external digital properties, through television and online advertising, including social media campaigns across the Americas, Europe and Asia. The new creative leverages the Accenture symbol — “>” — which has been part of the company’s logo for more than 20 years, and will affect every touch point. “From a creative perspective, this was a massively exciting brief and opportunity,” said David Droga, founder and creative chairman, Droga5. “ More than just creating a new purpose and campaign, we worked closely with leadership teams, people and clients around the world at every step to help shape the future of our company. This marks a bold evolution for all of us at Accenture.”