Title: What is Customer Development? – Market By Numbers
Headings: What is Customer Development?
What is Customer Development?
Where to Start?
Companies that are pre- Product-Market fit should start with Customer Discovery.
You are pre Product-Market Fit if you:
There are three phases to Customer Discovery:
There are three phases to Customer Validation:
Non Customer Development Death Spiral

Content: Companies that are pre- Product-Market fit should start with Customer Discovery. You are pre Product-Market Fit if you: Have a great product idea, or
Are building the product, or
Have finished a product, but have few to no customers, or
Have a product and several customers, but little market traction
There are three phases to Customer Discovery: Problem-Solution fit: You validate with prospects that a specific solution will solve a known problem to such a degree that they will buy it. MVP: You build a product that achieves (1) above and have validated it with prospects. Sales Funnel: Through interviews, surveys and analytics you have crystallized a proposed "sales and marketing roadmap," which lays out the customer's buying process and the business activities you must undertake to move prospects through the process (funnel). Companies that are at Product-Market fit should start with Customer Validation.