Title: Why did the DeLorean Motor Company fail? - Quora
Headings: Why did the DeLorean Motor Company fail?
Why did the DeLorean Motor Company fail?
Content: Let me see if I can do any better. There were a multitude of issues surrounding the demise of DMC. The economy - The car came out during a recession. As a two-seater, it was not designed to be a primary family car, but instead to be a second or even third car in the family. The recession caused many luxury purchases to be delayed. If you look at sales figures for another such car, the Corvette, you’ll see that sales were flat and then fell (80 - 40,614; 81 - 40,606; 82 - 25,407 Corvette Sales Volume by Year) Not a good time to be selling cars such as these. Quality - It was a new vehicle, and new cars will tend to have issues that need to be worked out. The assembly plant and the workforce were also new.