Title: Racial stereotyping in advertising - Wikipedia
Headings: Racial stereotyping in advertising
Racial stereotyping in advertising
Contents
Defining racism in advertising
Positive effects: targeting specific demographics
Negative effects: causing offence
Beauty whitewash
Why use stereotyping
Examples of racial stereotyping and affected groups
Reducing racial stereotypes
See also
References

Content: Srividya Ramasubramanian talks about the way that stereotypes turn from being harmless into something that can be deeply offensive. She states that there are two stages of the stereotyping process "stereotype activation that is more automatic, and stereotype application that is more deliberate. In other words, stereotypical thoughts about out-groups are readily activated at the implicit level even though they are not applied consciously at the explicit level." It is when we see these stereotypical thoughts activated explicitly through the use of advertisements that offence takes place. It is the conscious thought that is being communicated that offends people. As discussed earlier, people naturally identify themselves socially, they assign qualities to themselves that they can also associate with other people. This is also known as an in-group. When people have close ties to a specific group, it is common to see group members take offence to something impacting another member. " Stereotyping a group has significant impact on the way the individuals within the group self-identify". So when advertisers use racial stereotypes in a negative form, generally we see two different outcomes, one;