Title: 10.8 Cultural Understanding of Personality – Introductory Psychology
Headings: 10.8 Cultural Understanding of Personality
10.8 Cultural Understanding of Personality
Learning Objectives
Researchers found three distinct regional personality clusters in the United States. People tend to be friendly and conventional in the Upper Midwest and Deep South; relaxed, emotionally stable, and creative in the West; and stressed, irritable, and depressed in the Northeast (Rentfrow et al., 2013).
PERSONALITY IN INDIVIDUALIST AND COLLECTIVIST CULTURES
APPROACHES TO STUDYING PERSONALITY IN A CULTURAL CONTEXT
SUMMARY
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Content: APPROACHES TO STUDYING PERSONALITY IN A CULTURAL CONTEXT
There are three approaches that can be used to study personality in a cultural context, the cultural-comparative approach; the indigenous approach; and the combined approach, which incorporates elements of both views. Since ideas about personality have a Western basis, the cultural-comparative approach seeks to test Western ideas about personality in other cultures to determine whether they can be generalized and if they have cultural validity (Cheung van de Vijver, & Leong, 2011). For example, recall from the previous section on the trait perspective that researchers used the cultural-comparative approach to test the universality of McCrae and Costa’s Five Factor Model. They found applicability in numerous cultures around the world, with the Big Five traits being stable in many cultures (McCrae & Costa, 1997; McCrae et al., 2005). The indigenous approach came about in reaction to the dominance of Western approaches to the study of personality in non-Western settings (Cheung et al., 2011).