Title: How French's ketchup took a bite out of Heinz | CBC News
Headings: How French's ketchup took a bite out of Heinz
How French's ketchup took a bite out of Heinz
Free publicity, plus a decent price, has allowed French's to gain ground at Heinz's expense
How did French's do it?
Taste and price matter, too
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Content: First, a Facebook post praising French's, and detailing how Heinz ketchup had left Leamington, went viral, with more than a quarter of a million shares. " [That] was the catalyst," said Joanne Duguay, of Bathurst, N.B. At that time, she decided to abandon Heinz for French's. "It was shabby what they did to Canadian farmers. You just can't do that and think that people are going to turn around and just say, 'OK, not a problem.'" After briefly pulling it in 2016, Loblaws returned French's ketchup to its shelves following a public outcry. ( CBC)
Then, grocery giant Loblaws stopped selling French's ketchup in March 2016 due to "low" demand. The move sparked outrage from fans on social media, so the grocer quickly backtracked and the event made headlines. As a result, French's became a household name. Loblaws reverses decision, will continue to sell French's ketchup
"Loblaws did them the biggest favour, because it just caught on with Canadians," said Beth Mouratidis, of Barrie, Ont., who learned about French's commitment to Leamington at that time.