Title: Influences of Personality on the Consumer Decision Process | Boundless Marketing
Headings: Influences of Personality on the Consumer Decision Process
Influences of Personality on the Consumer Decision Process
Perception
Key Points
Key Terms
Perception
Motivation
Key Points
Key Terms
Intrinsic and Extrinsic Motivation
Widely Recognized Motivational Theories
Learning
Key Points
Key Terms
David Kolb’s model
Attitude
Key Points
Key Terms
Lifestyle
Key Points
Key Terms
Shaping Public Policy and Educating Consumers
Key Points
Key Terms

Content: External influences include culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, and market mix factors. An individual’s motivation, perception, attitude, and beliefs are considered psychological factors. Key Terms
External, or extrinsic Motivation: The performance of an activity in order to attain an outcome, which then contradicts intrinsic motivation. Intrinsic Motivation: The incentive to undertake an activity based on the expected enjoyment of the activity itself, rather than external benefits that might result. motivation: The psychological feature that arouses an organism to action toward a desired goal and elicits, controls, and sustains certain goal directed behaviors. Consumer behavior is strongly influenced by many internal and external factors, including: Internal conditions: