Title: Twitter keeps losing monthly users, so it’s going to stop sharing how many - The Verge
Headings: Twitter keeps losing monthly users, so it’s going to stop sharing how many
Twitter keeps losing monthly users, so it’s going to stop sharing how many
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Content: Twitter still says the user loss is because of its crackdown on bad accounts
This quarter, the company once again says user count was hurt by “by ongoing health efforts,” how resources were prioritized, and a further removal of spammy and suspicious accounts. There’s an extent to which Twitter’s user count is really just being brought in line with reality here. If Twitter is primarily losing bots and spam, and even low-engagement text message users, this latest (and final) monthly user count may now better reflect how many real people are actually using Twitter than the count did at the start of last year. Getting rid of bad accounts is ultimately a positive for Twitter. It means the platform is filled with more real users, and if it cuts down on bots spamming divisive or otherwise problematic content, it should make Twitter as a whole more welcoming to users. Still, it’s not the direction any company wants to see its user numbers headed. Twitter is down a total of 15 million monthly users since the figure started declining last year
None of which paints the strongest picture of Twitter, at least in the short term. The company has long known that it ought to address widespread issues on the platform, like harassment, to improve the experience for users. It’s started to take action, but the changes have been small. And as a product, Twitter has iterated at a glacial pace, slowly testing out minor new features to boost engagement.