Title: Beliefs,values and attitudes
Headings: Beliefs,values and attitudes
Beliefs,values and attitudes
Beliefs,values and attitudes

Content: Cognitive  Emotional  Behavioural
7. Cognitive Your thoughts and beliefs about the subject. Attitudes can be Based on Beliefs Emotional  How the object, person, issue or event makes you feel. Attitudes Based on Feelings Behavioural  How the attitude influences your behaviour. Attitudes Based on Behaviour  Video
8. How do one learn attitudes? 9. Classical conditioning Influences your attitude toward a particular product. In a television commercial, you see young, beautiful people having fun in on a tropical beach while enjoying a sport drink. This attractive and appealing imagery causes you to develop a positive association with this.