Title: What is something that behavioral economics explains clearly? - Quora
Headings: What is something that behavioral economics explains clearly?
What is something that behavioral economics explains clearly?
Shubham Agarwal
Quora User

Content: Why would someone keep charges for print and print+online the same? This is because of relativity. We humans never measure things in absolute terms. We can't measure worth of a product or a service by just seeing it. Instead, we compare it with something else. In this example option three seems like the best option when compared to the others. It’s almost as though we are getting the online subscription for free. It's a decoy! In absence of third option, most people would have opted for the first choice (Indeed a survey showed 68% chose online subscription and only 32% chose print.) But after introducing the third option, 84% of the people chose online+print subscription.