Title: Color & Consumer Behavior Infographic | Insights in Marketing
Headings: How Does Color Affect Consumer Behavior?
How Does Color Affect Consumer Behavior?
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How do Colors Affect Our Behavior?
Color and Consumer Behavior
The Influence of Color on Buyer Moods and Emotions
How Brands Can Use Color to Build Brand Awareness
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Content: Color plays an important role in the way we experience and interact with the world around us and it has an even greater influence on the way we consume. Color and Consumer Behavior
Many marketers understand the importance of choosing the right color for their brand. For example a company that sells sugary candy should stay away from using yellow and green on their packaging and instead use red—a color many shoppers associate with sweetness. Because many consumers make purchases on a subconscious level, it’s important to choose colors that are somewhat obvious with the traits of the product you’re selling. This is also the case when it comes to influencing purchase behavior. Just as the color red lends itself to sweet and green to sour, there are also colors that make people buy with different intent. In an article written by the Daily Mail, researchers found that the use of the color red encouraged impulse buying while navy blue triggered a more thoughtful and budget-conscious purchase response. The Influence of Color on Buyer Moods and Emotions
Color affects consumer behavior in many ways, from impulse purchases to budget-friendly investments. And while this is great from a transactional perspective, the impact of color on marketing can have an even deeper effect on brand-customer relationships. With insights from qualitative market research techniques, brands can learn to use color to appeal to shoppers on an even deeper level;