Title: Nudge: How Small Changes Can Significantly Influence People’s Choices – Effectiviology
Headings: Nudge: How Small Changes Can Significantly Influence People’s Choices
Nudge: How Small Changes Can Significantly Influence People’s Choices
Table of contents
Examples of nudges
Types of nudges
The psychology of nudging
Negative nudges
How to use nudges
How to respond to nudges
Ethics and criticisms of nudging
Summary and conclusions

Content: It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess, but if they see a target, attention and therefore accuracy are much increased. According to the man who came up with the idea, it works wonders… His staff conducted fly-in-urinal trials and found that etchings reduce spillage by 80 percent.” — From “ Nudge: Improving Decisions About Health, Wealth, and Happiness “
Note: the concept of nudging has appeared in various forms in psychological research throughout history. However, nudge theory was formalized and popularized by behavioral economist Richard Thaler (who won the 2017 Nobel Prize in Economics for his work on the topic) and legal scholar Cass Sunstein, in their 2008 book “ Nudge: Improving Decisions About Health, Wealth, and Happiness “. Types of nudges
Nudges can be categorized into different types based on the main mechanism that they use to influence people. Based on this criterion, common types of nudges are the following: Setting a default option.