Title: Social Media 101: Get a Policy | Blog.SHRM.org
Headings: Social Media 101: Get a Policy
Social Media 101: Get a Policy
Considerations
Don’t Overreach
Social Screening
Inform employees as to whether they need approval before posting information and identify whom they should get approval from.
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Content: Social Media 101: Get a Policy | Blog.SHRM.org
Social Media 101: Get a Policy
by Aliah Wright On August 29, 2013
News Updates
News Updates
Having a social media policy—and training employees to follow it—are critical practices for every organization. Even if your company is not using social media, you still need a policy because your employees are using it in their private lives and they need guidelines to protect your interests and your organization’s reputation. Before creating a social media policy, employers should decide what they want to get out of social media, advises Eric Meyer, a partner in the labor employment law group of Dilworth Paxson LLP. He says companies’ social media policies should speak to every type of communication employees publish on the Internet—including comments on Facebook, LinkedIn, Twitter, Foursquare, blogs, wikis, online discussion boards, Google Groups, Tumblr, and video- and photo-sharing sites such as YouTube and Flickr—because "any of that could impact the company." Considerations
If your company is going to use social media, decide who will use it and for what purposes. Will it be restricted to just a few people—say, those in marketing, HR or media relations? Are you going to require supervisors or department heads to know the networks that their staff members are using? Draw up the policy with the company’s culture and industry in mind.