Title: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Headings: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Why Twitter's Problems Aren't Going Away (TWTR, FB)
Twitter's Growing Pains
Twitter's Strength Is Also Facebook's Strength
The Social in Social Media Is Missing
Source: American Press Institute
You Can Follow Trump Tweets Without an Account
Inadequate Information for Advertisers

Content: And given the continued ascendance of social media, Twitter's struggles are a mystery. Close to 70% of all Americans use social media, according to the Pew Research Center. That number rises to 86% for the 18-29 age group. Snap Inc. ( SNAP ) shares just started trading on the NYSE, and it's irrefutable that social media has changed the lives of multiple generations. So why is Twitter Inc. floundering? With the presidential election and Donald Trump tweeting multiple times a day, some expected a surge in Twitter's user count or a "Trump bump," but it took until the first quarter on 2017 for it to materialize. Regardless, the company's revenue fell last quarter for the first time since its IPO, with advertising revenue plunging 11%. Much of the commentariat has rued the fact that such a big feature of the American cultural landscape is failing when it comes to the bottom line. Twitter's Growing Pains
Twitter has a major user growth problem, a measure of an Internet business advertisers pay close attention to. Its monthly active users (MAUs) increased 20% year-over-year in Q4 2014, 6% in Q4 2015 and only 4% in Q4 2016.