Title: What is TikTok? A Guide To Understanding The Latest Social Media Craze
Headings: TikTok 101: A Guide to Understanding the Latest Social Media Craze
TikTok 101: A Guide to Understanding the Latest Social Media Craze
What is TikTok?
How does TikTok work?
Personalized feed
Engagement for engagement’s sake
Short form content
Hashtags & hashtag challenges
Reaction videos
Tutorials
TikTok duets
How to use TikTok
Open an account
Create a TikTok video
Add sounds to your TikTok video
Why is TikTok so popular?
TikTok for business
Who uses TikTok?
How to use TikTok for business
Sponsored ads
Branded hashtag challenges
TikTok influencers
By Jenna Romano

Content: Hashtags & hashtag challenges
Hashtags play a large role in TikTok. At any one time, a user’s feed can be filled with tons of trending hashags, which function to organize content, as well as encouraging users to engage. Hashtags can be fun, inspirational or informative. Users also participate in hashtag challenges, which can shift into trend status quickly. They can involve anything from encouraging users to show off their best jeans (such as the #InMyDenim challenge by Guess) to sharing things they’re grateful for (like Aerie’s #AerieREALPositivity challenge). Thousands of users at a time engage with hashtag challenges, usually prompted by individuals or businesses, by adding a bespoke twist to the content. Although almost purely fun, the number of viewers that result from partaking in these challenges can provide a strategic opportunity for exposure. Reaction videos
TikTok has perfected the ‘reaction’ genre, making a category which YouTubers started years ago virtually seamless. With just the touch of a button, users can record a reaction to their TikTok buddies’ videos, positioning themselves where they want their overlay video to play alongside the original. The result?