Title: How to Get a Story on the Local News (the Right Way)
Headings: How to Get a Story on the Local News (the Right Way)
How to Get a Story on the Local News (the Right Way)
1. Write Your Press Release
2. Find Local Media Outlets
3. Find the Right Media Contacts
4. Craft Your Email Query (aka Pitch)
5. Send Your Pitch Email & Follow Up
6. Respond to Journalists
7. Cultivate a Relationship With Journalists
Bottom Line
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Content: Pitch your release three to six months before your release date. Once you have sent your press release, wait three to five days and, if you haven’t received a response, send a courtesy follow-up email. If your press release is time-sensitive, send a follow-up before the release time in order to pull it to the top of your recipient’s inbox so they can cover the story in time. This helps journalists stay on top of that deadline, which can be very helpful to them. Pro tip: Try adding another contact point by connecting with journalists over social networks like Facebook, LinkedIn, and Twitter. This additional connection can keep you top-of-mind as the journalist considers your pitch. 6. Respond to Journalists
Ideally, you will hear from journalists after sending them your pitch and press release. And when you do, reply to their inquiry promptly, identify what they want to discuss, and practice for