Title: Amazon Prime 2-Day-Shipping Guarantee Leads to Confusion
Headings: Some Amazon customers are frustrated that their packages are arriving late — and it reveals a giant misconception people have about Prime
Some Amazon customers are frustrated that their packages are arriving late — and it reveals a giant misconception people have about Prime
Dennis Green
Some Amazon customers are confused by the wording of Prime's two-day-shipping guarantee.
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Content: Many say their packages are no longer arriving in two days from the day they ordered them. Amazon Prime's two-day-shipping policy guarantees that customers will get their packages two days from when Amazon ships it, not from the time of order. The customers' stories show how much confusion there is about Amazon's shipping policies. Prime is Amazon's crown jewel. But some customers are saying the company has been failing in its promise of providing free two-day delivery for members. Customers who spoke with Business Insider said they noticed in recent months that their Amazon shipments were coming later and later. They said that guaranteed delivery times were being missed, that orders were being delayed with little explanation, and that packages were taking longer to get packed and passed off to carriers. While it seems unlikely that that's true across the board, the perception that Amazon is slowing even for Prime members could be a concern, especially considering the company just raised the price of an annual membership, to $119 from $99, and of the monthly membership, to $12.99 from $10.99. Amazon CEO Jeff Bezos recently disclosed that more than 100 million people around the world pay for Prime. The complaints reveal Prime's limitations and how different the two-day-shipping guarantee is from what some customers perceive it to be.