Title: Olive oil prices can be high: Does how much it cost matter?| Well+Good
Headings: When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
When Shopping for the Best, Healthiest Olive Oil, How Much Does Price Really Matter?
Photo: Getty Images/jchizhe
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Content: For a producer it’s the most exhausting, but [at] the same time, the most beautiful time period of the year.” The olives are taken to a mill fewer than three hours after they are picked, and are checked one by one to make sure every single olive is good quality. It’s also cold-pressed to maintain the maximum health benefits. The effort by the producers—along with the fact that the land has been passed down through six generations—Dafnis says, is also what makes The Governor a premium brand. Giorgos Kolliopoulos, the CEO and founder of the aforementioned Lambda, says they also source their olives from centenarian olive trees in Greece and credits the producers for what makes his olive oil so valuable. “ The olives are hand-picked with care. Then the olive oil, a ultra-low acidity liquid, is bottled and labeled entirely by hand,” he says. “ Each and every bottle passes five quality controls. It takes eight pairs of hands and equal sets of eyes in order to ensure minimum oxidation and maximum attention to detail. It usually takes four people and up to five hours to produce 100 bottles.”