Title: Six reasons why people will keep shopping in physical stores | by Count3r | Tablet Assisted Sales Mania | Medium
Headings: Six reasons why people will keep shopping in physical stores
Six reasons why people will keep shopping in physical stores
1. Because physical shopping is more accessible
2. To be able to use all senses to experience products
3. When talking to a person is better
4. Because shopping is an exciting experience
5. When time is of the essence
6. For the trusted service after the purchase

Content: Nonetheless, in-store staff have more to offer than only social or sentimental value. Many store employees are recognized for their priceless product expertise, especially when characteristics are not easy to grasp on a spec sheet. Nonetheless, there is a trend away from memorizing countless facts about products, towards helping customers to put all this information in a context. The role of retail staff in a digital age is changing, but not becoming less important ( RetailDIVE, 2016 ). Sales staff can tailor recommendations to the specific situation and needs of the individual customer. They can provide a knowledgeable second opinion to the information found online or elaborate on the new trends in the market, as a starting point for a relevant conversation with the customer. Sales staff can save customers considerable amounts of time. Consumers often have to educate themselves about the products. Finding a new product online can take hours of studying all the new features, comparing the differences, and deciding what fits the situation best. Talking to a member of staff can save a lot of time.