Title: Ad Campaigns That Celebrate Diversity | Search Engine Journal
Headings: 5 Ad Campaigns That Celebrate Diversity – And What We Can Learn From Them
5 Ad Campaigns That Celebrate Diversity – And What We Can Learn From Them
Dove Real Beauty Sketches
Barbie Imagine the Possibilities
Well’s Fargo Learning Sign Language
Tylenol’s #HowWeFamily Campaign
Ad Council’s Love Has No Labels Campaign
Takeaways
Get consumer insights
Diversify your team
Tap new market segments
To Conclude
Image Credits
ADVERTISEMENT
Meg Cabrera

Content: Ad Campaigns That Celebrate Diversity | Search Engine Journal
SEJ
»
Digital Advertising
5 Ad Campaigns That Celebrate Diversity – And What We Can Learn From Them
It's not surprising that marketers incorporate diversity in their over-all strategy. Here are some ad campaigns that celebrate diversity. Meg Cabrera
July 22, 2016 4 min read
SEJ STAFF Meg Cabrera Sales Operations Analyst at Search Engine Journal
Bio
Follow
/ July 22, 2016 / 4 min read
396
SHARES
8.2K
READS
In this day, when diversity has been embraced by many, it is not surprising that marketers have incorporated this principle in their overall strategy to effectively connect with their target audience. A study released by BabyCenter & Yougov reveals that 80 percent of parents like to see diverse families in advertisements, and many millennial parents are more apt to talk about and purchase products that include family diversity in their marketing. Here are some examples of advertising campaigns that celebrate diversity: Dove Real Beauty Sketches
The Dove Real Beauty campaign focuses on the struggles of being a woman. This beautiful campaign explores the emotions of the modern-day woman including the desire to feel empowered and beautiful. Advertisement
Continue Reading Below
Barbie Imagine the Possibilities
The Barbie Imagine the Possibilities’ campaign highlights the dreams and aspirations of a child. No matter how young they are, they can become whoever they want to be. It’s based on the concept that there are no boundaries in dreaming, and children can set goals for themselves, and achieve them!