Title: Chipotle's Biggest Competitor Isn't McDonald's
Headings: Chipotle's biggest competitor isn't McDonald's
Chipotle's biggest competitor isn't McDonald's
Ashley Lutz
Morgan Stanley says Pret A Manger is Chipotle's biggest competitor.

Content: Twitter
LinkedIn icon
The word "in". LinkedIn
Fliboard icon
A stylized letter F. Flipboard
Link icon
An image of a chain link. It symobilizes a website link url. Copy Link
Morgan Stanley says Pret A Manger is Chipotle's biggest competitor. Pret A Manger on Facebook
Chipotle is taking over. The brand has expanded to nearly 2,000 restaurants around the world. Analysts at Morgan Stanley believe Chipotle could double the number of locations in the coming years. Chipotle's cult following and reputation for fresh and largely hormone-free food has helped it eat into McDonald's market share. But Chipotle's real biggest competitor isn't a household name, according to Morgan Stanley. Casual cafe chain Pret A Manger has the most restaurants overlap within half a mile of Chipotle's locations, according to a recent report by the investment bank.