Title: Free Gifts – How To Offer The Gift-With-Purchase
Headings: Free Gifts – How To Offer The Gift-With-Purchase
Free Gifts – How To Offer The Gift-With-Purchase
What is the gift-with-purchase?
Why Makeup Companies Love to Give You Free Stuff
What are the benefits of gift-with-purchase?
1. Adds brand value
2. Boosts conversion
3. Upsells
4. Encourages repeat purchases
5. Attracts customer loyalty
How do you offer a gift-with-purchase?
1. Think about utility.
2. Avoid the giveaway.
3. Choose the gift wisely.
4. Make them aware of the gift.
5. Make the directions clear.
6. Stock your gift inventory.
While Supplies Last: How to Use Scarcity and Urgency to Increase Sales
7. Use the promotion at the right time.
8. Be aware of frequency.
9. Utilize social media.
Conclusion

Content: There’s a difference between a giveaway and a gift-with-purchase. The goal is to provide value, not to just give more units to the customer. Consumers can tell when you’re offering a “gift” as a promotion without adding any true value to the purchase. For example, you sell luxury sunglasses. A cleaning cloth costs pennies, so this would be a “giveaway.” This doesn’t excite the customer or add much to the product value. In fact, it could detract from the actual value of the product. On the other hand, a gift-with-purchase could be a sturdy travel case. This adds true value that builds a purchasing incentive. Think about the order total.