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Content: There is also an illustration of 
Izzy Sanabria in a cartoon form with an announcement” a new Salsa music TV show 
on WXTU channel 41, premiering Saturday, November 17,1973 at 6:30 pm.” In the 
same issue is a photo ad of the DJ Polito Vega which reads “100% Salsa WBNX 
Mon-Fri 7:30 to 9:30 p.m.” In issue number 12, February, 1974, there is a full 
page ad of the Latin Music Festival Musical number five, with the names Celia 
Cruz, Ray Barretto, Johnny Pacheco, Tipica 73, Machito Orquestra and the Apollo 
Sound. Not once was salsa mentioned. In March, 1974, Mexicana Records released Rey 
Roig’s LP Otra Vezin which Julian Llano sings Pescao en Salsa. During the same month, Fania Records released Larry Harlow’s Salsa, 
recorded November 26 and 27, 1973. This album placed Harlow among the top five 
most popular bandleaders and the LP enjoyed enormous sales. After this, mostly 
every recording of Afro-Cuban rhythms and anything that was exciting in Latin 
music was labeled salsa and the anglo market which had abandoned the music went 
the cha cha cha followed the mambo popularity in 1956, came back into the fold. In Billboard’s magazine June 12, 1976 issue dedicated to Latin music, there was 
a 24 page supplement magazine called “Salsa Explosion.”… If what is written here is accepted as its best 
evidence, then it appears that Jimmy Sabater coined the word salsa to mean 
uptempo Latin music. Cal Tjader’s Soul Sauceand Santana’s Oye Como 
Va gave the salsa movement thrust and its beginning was with the Mexicans in 
San Francisco.