Title: A History of the Most Iconic Brand Mascots Since 1877 – Erin Sweeney Design
Headings: 
1877: The Quaker Man for Quaker Oats
1890: Aunt Jemima for Aunt Jemima Pancake Mix
1915: “Sun-Maid Girl” for Sun-Maid Raisins
1916: Mr. Peanut for Planters Peanuts
1928: The Jolly Green Giant for Green Giant Company
1928: Snap, Crackle and Pop for Kellogg’s Rice Krispies Cereal
1928: “The Gerber Baby” for Gerber Strained Foods
Early 1930’s: Elsie the Cow for Borden Dairy
1944: Miss Chiquita for Chiquita Bananas
1944: Smokey Bear for the United States Forest Service
1944: Captain Morgan for The Captain Morgan Rum Company
1951: Elmer the Bull for Elmer’s Glue-All
1951: Speedy for Alka-Seltzer
1952: Colonel Sanders for Kentucky Fried Chicken
1957: Geoffrey the Giraffe for Toys R Us
1957: Mr. Clean for Proctor & Gamble
1962: Sir Charms for General Mills Lucky Charms cereal
1963: Captain Horatio P. Crunch for Quaker Oats Cap’n Crunch cereal
1963: Ronald McDonald for McDonald’s
1965: Poppin’ Fresh for Pillsbury
1969: Morris the Cat for Del Monte Foods
1970: Woodsy the Owl for the United States Forest Service

Content: Initially, Snap appeared solo on the side of cereal boxes. He was later joined by his brothers in 1941. In the beginning, they resembled boyish gnomes who all wore chef hats. Though they serve as the mascot for Rice Krispies, each of the three brothers displays unique characteristics. The oldest, Snap, is the only one who still wears a chef’s hat because he is a baker. The middle brother, Crackle, wears a red and white stocking cap, and is the considered the smartest of the three, though he has no known profession. Pop, as the youngest brother, wears a band leader’s hat, plays jokes on his siblings, and is a soldier. Over the years, the three brothers have been redesigned quite a bit, strategically removing their gnomish qualities and replacing them with more realistic facial features. In 1949, they got their first major makeover which included younger features and brighter colors. The second major makeover occurred in 1979 when their eyes were made larger.