Title: What's the Difference between a Land Rover and a Range Rover?
Headings: What's the Difference between a Land Rover and a Range Rover?
What's the Difference between a Land Rover and a Range Rover?
The Land Rover’s roots
The Range Rover’s roots
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Content: Initially intended as a short-run production to generate some money for the Rover company so they could resume production of the higher-end cars, it turned out to be a popular marque that has seen numerous iterations throughout the years and, as we know, is still with us today . The Range Rover’s roots
Experimentation to create a larger, more urban model based on the Land Rover design had been taking place since 1951, but they did not come to fruition until 1966 when Rover engineers Spen King and Gordon Bashford started work on the Range Rover design. To keep the model secret during development and testing it was referred to as the ‘Velar’, deriving from the Italian verb ‘velare’ (to cover). The working name was also ‘Road Rover’, which developed into ‘Range Rover’ during production. The Range Rover was designed to appeal to the trend identified in the 1960s that 4 wheel drive leisure vehicles would become increasingly popular in the American market, and that other markets would likely follow suit. Examination of Range Rover’s messaging these days reveals the thinking behind the brand: “ The Ultimate in Luxury and Capability”, “Unashamedly on-road”, but able to “tackle all surfaces and all weathers using legendary Land Rover all-terrain technologies”. The two marques have established a solid appeal throughout their lives, and continue to do so. As the design of each adapts to meet consumer demands, the result is a long line of well-designed, practical cars. Land Rovers still maintain their hardy, rugged appeal, while Range Rovers appeal to the discerning driver who wants a sturdy, reliable, yet elegant car.