Title: How Twitter Makes Money: advertising and data licensing
Headings: How Twitter Makes Money
How Twitter Makes Money
Advertising and data licensing are the major sources of revenue
Key Takeaways
Twitter's Financials
Twitter's Business Segments
Advertising Services
Data Licensing and Other
Twitter's Recent Developments
How Twitter Reports Diversity & Inclusiveness

Content: How Twitter Makes Money: advertising and data licensing
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How Twitter Makes Money
Advertising and data licensing are the major sources of revenue
By
Full Bio
Nathan Reiff has been writing expert articles and news about financial topics such as investing and trading, cryptocurrency, ETFs, and alternative investments on Investopedia since 2016. Learn about our editorial policies
Nathan Reiff
Updated Feb 19, 2021
Twitter Inc. ( TWTR ), the social media company founded 15 years ago, is now ubiquitous via its posts - called tweets - on the Internet and all forms of media. It's best known for news-breaking tweets from politicians and celebrities, but it provides a platform for millions of users to publish their thoughts, interact, share content, and read breaking news. The platform itself is free to use for individuals and businesses alike. Once a user has created an account, they can post messages ("tweets") of up to 280 characters and up to 2,400 times per day, which are automatically distributed to followers in a feed that is constantly refreshed. 1 ﻿ 2 ﻿﻿﻿﻿ Twitter divides its revenue into two categories: the sale of advertising services, which constitutes the vast majority of the company's revenue, as well as data licensing and other services. 3 ﻿﻿﻿﻿ Twitter's major competitors include other social media companies like Facebook Inc. ( FB) and Alphabet Inc. ( GOOG ). Key Takeaways
Twitter is a social media company providing a platform for users to interact in real time.