Title: Intellectual Value | WIRED
Headings: Intellectual Value
Intellectual Value
A radical new way of looking at compensation for owners and creators in the Net-based economy.
The half-life of value
Seen one, seen them all
Paradise lost and regained
The curve of intellectual value
Approaching zero
The bifurcation of content
The vacuum of attention
Return of the middlemen
A market of visibility
Software Metering
tracking usage rights
Digital Watermarks

Content: The creator who writes off the costs of developing content immediately - as if it were valueless - is always going to win over the creator who can't figure out how to cover those costs. The way to become a leading content provider may be to start by giving your content away. This "generosity" isn't a moral decision: it's a business strategy. The half-life of value
Imagine you're a farmer in the 19th century headed into the 20th. The intrinsic value of food won't go away in the new century, but as food becomes cheaper and cheaper to produce, the share of economy devoted to agriculture will shrink, and so will your margins. Better to get into manufacturing, or at least into food processing. ( But fast-food restaurants. That may be a little premature.) Now imagine you are a content maker in the 20th century headed into the 21st.