Title: Understanding bias - American Press Institute
Headings: Understanding bias
Understanding bias
Content: There are also more subtle biases, but ones every journalist will recognize. Market-oriented bias: This can be a pressure to produce stories that target market segments with desirable demographics for advertisers. Covering the bases: This means doing the stories everyone else is going to have in order to cover the bases (and your rear end). Balance is a long-honored notion, and can be a useful technique for a story that you may not know much about. But how many sides does it take to balance a story? Is a “balanced” story fair? Is it true to the facts? Should you still give equal space or weight to all sides?