Title: Why does shopping feel so good? - BBC Worklife
Headings: 
Why does shopping feel so good?
Those little tags really do crazy things to people’s minds.
The scarcity impulse
Resist the urge

Content: She buys almost no books these days and instead checks books out of the library, buying only tomes she really wants to own forever. Of course, the urge to spend hasn’t disappeared. Just a few weeks ago Kumok walked into a store and saw a box of chocolates with a yellow tag on it. She thought the tag meant it was a sale and the familiar “buy now” feeling came over her. When Kumok got closer, she saw that it wasn’t a sale tag after all. Would she have bought the chocolates if they had been on sale? Probably, she said. “Those little tags really do crazy things to people’s minds,” Kumok said. To comment on this story or anything else you have seen on BBC Capital, please head over to our Facebook page or message us on Twitter.