Title: Twitter will now display view counts for all videos, including ads
Headings: Twitter will now display view counts for all videos, including ads
Twitter will now display view counts for all videos, including ads
For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts.
How Twitter counts views
About The Author

Content: If a brand runs a video as both an organic tweet and a Promoted Video ad, Twitter will combine the respective organic and paid views into an overall view count that will appear on both the organic tweet and video ad, the spokesperson said. People will not be able to see separate counts for paid views versus organic views. Facebook, Instagram and YouTube also combine organic and paid views without delineating between the two. By publicly displaying videos’ view counts, brands, publishers and others may feel pressured to pay Twitter to promote a video as an ad in order to boost its viewership and thereby the perception of its popularity. That could help to further bolster Twitter’s video advertising business, which has been a rare bright spot for the company, whose revenue has declined throughout 2017. About The Author
Tim Peterson
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise;