Title: Racial stereotyping in advertising - Wikipedia
Headings: Racial stereotyping in advertising
Racial stereotyping in advertising
Contents
Defining racism in advertising
Positive effects: targeting specific demographics
Negative effects: causing offence
Beauty whitewash
Why use stereotyping
Examples of racial stereotyping and affected groups
Reducing racial stereotypes
See also
References

Content: This form of racial stereotyping, where a specific demographic is being targeted for a product or service particular to them, is seen as commonplace for advertising stereotypes. This technique is deemed ethical so long no offence has occurred. Negative effects: causing offence
Negative effects of racial stereotyping come into play when we start to see people taking offence. It is very common for advertisements to be misinterpreted due to the increased number of factors contributing to noise along the communication process. Srividya Ramasubramanian talks about the way that stereotypes turn from being harmless into something that can be deeply offensive. She states that there are two stages of the stereotyping process "stereotype activation that is more automatic, and stereotype application that is more deliberate. In other words, stereotypical thoughts about out-groups are readily activated at the implicit level even though they are not applied consciously at the explicit level." It is when we see these stereotypical thoughts activated explicitly through the use of advertisements that offence takes place. It is the conscious thought that is being communicated that offends people.