Title: Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage – Deadline
Headings: Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage
Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage
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Content: These guidelines were made after an analysis of the current media landscape and coverage of Endeavor Content projects. For Endeavor Content financed projects: All Endeavor Content financed projects will make best efforts to ensure a minimum of 20% of media confirmed for coverage and/or have access to view content for review and feature consideration are outlets that specifically reach communities of color and diversity, and/or a reporter who identifies with a diverse group (BIPOC, LGBTQIA+, disabled, etc.). For Endeavor Content projects where a third party communicates with media: All Endeavor Content projects that hire/use a public relations and/or media relations agency to handle media relations will include language in their contracts that holds the third party accountable for making best efforts to engage and secure a minimum of 20% of media from outlets that specifically reach communities of color and diversity, and/or a reporter who identifies with a diverse group (BIPOC, LGBTQIA+, disabled, etc.). In order to hold them accountable, PR agencies will also be required to submit lists of media outreach, confirmed media interest and coverage to their day-to-day Endeavor Content contact ahead of a project’s release or premiere. For Endeavor Content sales projects: The communications team at Endeavor will strongly encourage their clients and partners on sales projects, who grant their own media review and feature access, to make best efforts that a ≈ outreach will be to media outlets that specifically reach communities of color and diversity, and/or a reporter who identifies with a diverse group (BIPOC, LGBTQIA+, disabled, etc.). Endeavor Content will sponsor a journalist to attend a high profile film festival from a media outlet that specifically reach communities of color and diversity, and/or a reporter who identifies with a diverse group (BIPOC, LGBTQIA+, disabled, etc.). In addition to sponsoring their travel and accommodations at a festival, we will also make best efforts to ensure that they have access to view Endeavor Content films, interview Endeavor Content filmmakers and talent participating in the festival, and attend associated events.