Title: How Does Twitter Make Money? Twitter Business Model In A Nutshell - FourWeekMBA
Headings: How Does Twitter Make Money? Twitter Business Model In A Nutshell
How Does Twitter Make Money? Twitter Business Model In A Nutshell
Origin story
Twitter revenue model explained
Twitter Advertising Services
Promoted Tweets revenue stream
Promoted accounts revenue stream
Promoted Trends
Data Licensing and Other
Data licensing revenue stream
Twitter MoPub exchange revenue stream
How big is Twitter advertising business?
What are the Twitter key metrics? The factors that affect Twitter growth
Monthly Active Users (MAU) MAUs
Changes in Daily Active Users/Daily Active Usage (DAU)
How does Twitter spend its money?
Twitter: from platform to publisher?
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Published by
Gennaro Cuofano
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Content: While Twitter was growing very quickly, its platform wasn’t stable and Jack Dorsey wasn’t considered able to stay in the CEO’s position. And by 2008, Dorsey had to leave the CEO position (kicked out from Twitter, in 2009 Dorsey would found Square). Nonetheless, Twitter kept growing in 2009. That was also the year, when Facebook had passed Myspace in traffic. By 2009, Twitter’s popularity grew at the point that celebrities like Ashton Kutcher, Britney Spears, Ellen DeGeneres, Barack Obama, and Oprah Winfrey all joined the platform. By the end of 2010, the platform had more than 160 million users, and it started to monetise through ads. This model would stick, even though Twitter would become really profitable only by 2017-18. In 2015 Jack Dorsey would return as Twitter’s CEO, splitting his time between Twitter and Square, ever since. Twitter revenue model explained
Twitter generates revenues via Advertising and data licensing. Twitter Advertising Services
Twitter generates most of its advertising revenue by selling Promoted Products that consist of the following: