Title: Holistic Marketing – Meaning, Concepts, and Importance | Cleverism
Headings: Holistic Marketing – Meaning, Concepts, and Importance
Holistic Marketing – Meaning, Concepts, and Importance
WHAT EXACTLY IS HOLISTIC MARKETING?
COMPONENTS OF HOLISTIC MARKETING
Relationship Marketing
Integrated Marketing
Internal Marketing
Socially Responsible Marketing
Performance marketing
IMPORTANCE OF THE HOLISTIC MARKETING APPROACH
Brand Building
Consistency
Efficiency
Effectiveness
THE HOLISTIC MARKETING FRAMEWORK
Value Exploration
Value Creation
Value Delivery
WRAPPING UP
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Content: In today’s environment where customers have multiple channels for gaining information about a company – social media, the company website, paid ads on the internet, traditional mass media channels, brochures, bill boards, and so on – it is very easy for a business to send out a fragmented message. Unfortunately, this only makes the business lose credibility in the eyes of the customer. Holistic marketing ensures that a uniform message is sent to the customer regardless of the channel they use to gain information about the company. This in turn contributes to a stronger brand image. In addition, the holistic approach considers all the stakeholders who are involved in ensuring the success of a business. These include the employees, customers, shareholders, suppliers, as well as the community in which the business operates. All marketing decisions are made after considering the impact of the decision on all the stakeholders. Marketers need to make sure that all marketing decisions are in line with the decisions of the other stakeholders. Only by doing this can a business survive and thrive in today’s hyper-competitive business environment. For the holistic marketing approach to be successful, there is need for the following: