Title: The Biggest Trends of TikTok 2020 - The New York Times
Headings: This Is Why You Heard About TikTok So Much in 2020
This Is Why You Heard About TikTok So Much in 2020
Business, entertainment, news, activism and social connection will never be the same.
It Turned Entertainment on Its Head
It Shaped Shopping Behavior
It Offered a View of the Front Lines
It Helped People Organize and Speak Out
It Helped People Stay Connected
It Gave Us Life-Affirming Trends

Content: Primarily responsible for the uniqueness of the TikTok viewing experience is the For You page, an algorithmically programmed feed that serves you the content you are likely to find engaging. You don’t need to follow or be followed by a single person to see the videos you want to see, or to have your videos be seen by their intended audience, which has afforded many people a rapid rise to fame. In 2020 alone, top users like Charli and Dixie D’Amelio and Addison Easterling amassed tens of millions of followers and became household names. The D’Amelios even landed a Hulu show. Image
Charli D’Amelio and Addison Easterling in December 2019. Credit...
Michelle Groskopf for The New York Times
The app has also reinvigorated the music industry and become a place to discover talent, market new songs, collaboratively produce new music and mash up tracks. It Shaped Shopping Behavior
TikTok has had an undeniable effect on what people wear and buy. In 2020, TikTokers appeared in campaigns for Louis Vuitton and Prada, signed with agencies like IMG Models and shaped trends (think cottagecore and the strawberry dress ). Gucci leaned into a challenge that taught people how to style items in their wardrobes to look like Alessandro Michele’s runway models. ( If you have a head scarf, a turtleneck and some brightly colored accessories, you’re halfway there.)