Title: Why did the DeLorean Motor Company fail? - Quora
Headings: Why did the DeLorean Motor Company fail?
Why did the DeLorean Motor Company fail?
Content: Problem 2: It was eight years late and twice as expensive as it should have been. You could get two VW Sciroccos for the price of a DeLorean, and the Scirocco was more fun to drive. The biggest Problem, though, was that DeLorean wanted not only to create a car but to create lots of jobs. So, instead of simply having his cars made by a contract manufacturer, he built a car factory in Northern Ireland, where a car had never been made before, and staffed it with thousands of people, many of whom had never had a job before. So…the company went broke. Sponsored by BigCommerce
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Tedd Abramson
, electric vehicle maker
Answered 3 years ago · Author has 478 answers and 608.6K answer views
Well, if you pierce the veil and trace why the product was unreliable and service challenges it was the direct power of GM and Roger Smith to discredit John DeLorean. DeLorean attempted to buck trends and create something totally breakthrough, like a stainless steel body among other unique features.