Title: How Color, Type and Space Can Impact Mood | Design Shack
Headings: How Color, Type and Space Can Impact Mood
How Color, Type and Space Can Impact Mood
Do you ever think about mood when you are designing? Mood has impact in two ways – the mood of the project itself and the mood of users. Together they create an experience that connects each user to the project.
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Conclusion

Content: What makes mood especially interesting and important for designers is that research has shown mood influences advertising and brand attitudes. One common finding is that almost everyone surveyed, regardless of gender or expressed mood, preferred to view information that’s presented in a happy way. When you think about mood, two extremes come to mind – good and bad (or positive and negative). These moods often emerge from emotional influences such as anger, fear, disgust, happiness, sadness and surprise. Mood can also happen for a group or crowd, resulting in a common mood that creates a shared emotional experience. So how does all of this impact design? Mood establishes how users will connect to a project. Will they view it in a positive or negative way? How will they process they information presented? Does the mood of the project establish a connection with the mood of users in a way that creates a commonality or group feeling?