Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: This was the modest beginning of the global phenomenon that is now known as Chiquita Brands International. 01 / 01
1899
United fruit company
In 1899, the United Fruit Company was founded. This was the fruit (to coin a phrase) of the merger of the Boston Fruit Company, owned by Captain Baker and Andrew Preston, and the Minor C. Keith railroad company, which had planted bananas alongside its tracks. 1899
United Fruit Company
The company was created on March 30; United Fruit Company issued its first annual shareholders report a year later, in 1900, and was first listed on the New York Stock Exchange in 1903. The ships were painted white to reflect the tropical sun and maintain the optimum temperature for bananas, and were referred to as “The Great White Fleet”. 01 / 01
1907
Great White Fleet
The Great White Fleet name can be traced back to 1907, when President Teddy Roosevelt sent a fleet of warships on a worldwide tour. These ships were painted white instead of the now customary gray, and became known as the Great White Fleet. 1907
Great White Fleet
At the same time, Captain Baker also painted his ships white to reflect the tropical sunlight and allow banana temperatures to be more easily maintained. Today, cargo shippers to and from Central America only have to call the Great White Fleet to get the same superior service they have enjoyed for almost a century.