Title: Impulse Buying | Meaning and 9 Factors Influencing Purchase
Headings: Impulse Buying | Meaning and 9 Factors Influencing Spending
Impulse Buying | Meaning and 9 Factors Influencing Spending
Table of Contents
1) Factors influencing compulsive or impulse buying
2) Consumer characteristics in impulse buying
3) Emotions
4) Visual merchandising
5) Displays
6) Money availability
7) Relationship between Time availability and Compulsive buying
8) Influence of friends and relatives
9) Discounts and offers
In summation of buying

Content: 2) Consumer characteristics in impulse buying
This is one factor of impulse buying that significantly influences the consumption decisions of many people. Consumers may have a tendency or trait to engage in compulsive buying. In most cases, it is that consumers enjoy shopping that they end up buying things that they had not planned for or that they do not need. Also, a person may feel obliged to impulse buying depending on the degree to which he/she identifies with the product. Impulse buying occurs when the consumer sees the product. 3) Emotions
Most consumers expect their emotional support to be fulfilled by their social interaction, intrinsic to the shopping experience. When they are in an emotional state that compels them to make unnecessary purchases, buyers are often more concerned about their greater feelings of amusement, delight, and joy without thinking about the aftermath of financial consequences. 4) Visual merchandising
Visual merchandising is meant to communicate the product value and quality to consumers. It is a ploy that retailers use to improve the image of their stores and present what they sell to customers in a way that grabs their attention and compels them to buy the products. While these stores may be doing this with innocent intentions, such tactics and displays significantly influence a consumer purchasing decision, and thus it is a great contributing factor towards compulsive buying.