Title: How Social Media Leads to Polarization: An Analysis Based on “The Social Dilemma” – GW Chronicle of the Yawp
Headings: How Social Media Leads to Polarization: An Analysis Based on “The Social Dilemma”
How Social Media Leads to Polarization: An Analysis Based on “The Social Dilemma”
Content: Google, a search engine that dominates 87% of market share as of July 2020, collects our browser history and uses the data when presenting advertisements and suggestions to viewers. While some may propose that social media has had its positive effects – reuniting lost loved ones, playing the bridge between partners despite long distances, and convenience across all aspects – these platforms also play key influencers in the polarization across social, cultural, and political beliefs. Polarization, by definition, is the “ division into two sharply distinct opposites .” When we like photos or posts, we indicate to social media algorithms that we have taken an interest or liking towards the content displayed. When we enter searches into search engines, we show the algorithms that we are “looking” for a certain something. These social media algorithms then show us what we want to see, displaying more media and advertisements that share a link with our search or like history. One could essentially say that we live in “ filter bubbles .” We are stuck in an inconspicuous delusion, exposed to ideas that have been “filtered” based on the data we have indicated to these platforms we find interesting. A multitude of users is continuously displayed with an increase in information that appeals to their interests. It should be important to note that not all that everyone sees on social media or search engines are without flaws and instead could be subject to biases or propaganda.