Title: Which news organization is the most trusted? The answer is complicated. | Pew Research Center
Headings: Which news organization is the most trusted? The answer is complicated.
Which news organization is the most trusted? The answer is complicated.
Facts are more important than ever

Content: 2 Is a news organization not trusted? Or just not well known? An alternative way to analyze the data is to look at the percent of trust among those who have heard of the news organization. This approach means that lesser-known outlets may be seen as equally trusted as better-known outlets. By this metric, several of the best-known sources sit toward the top, joined by some less familiar sources. NPR, for example, is on par with many of the mainstream television outlets on this measure. Among the panelists who have heard of NPR, 55% trust it. The same is true of 57% of those who have heard of CNN and 53% of those who have heard of NBC and of ABC. 3 What about the ratio of trust to distrust? Another way to think of trust is to compare trust and distrust in a news source.