Title: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Headings: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Why Twitter's Problems Aren't Going Away (TWTR, FB)
Twitter's Growing Pains
Twitter's Strength Is Also Facebook's Strength
The Social in Social Media Is Missing
Source: American Press Institute
You Can Follow Trump Tweets Without an Account
Inadequate Information for Advertisers

Content: — Downtown Josh Brown (@ReformedBroker) February 9, 2017
U.S. digital ad spending surpassed TV ad spending for the first time last year. It now makes up 37% of total ad spending. “ Digital advertising is not only pulling dollars from traditional media, but it’s also creating new advertising opportunities at the local and national level,” said eMarketer forecasting analyst Martín Utreras. However, social marketers admit that ROI is difficult to estimate. In this scenario, the company that offers you the best ad targeting, useful metrics and the biggest audience is king. Facebook dominates the social ad spending market and this is despite it miscalculating data in the past. In its latest earnings press release, Twitter admitted that aside from user growth problems, escalating competition for digital advertising spending and efforts to re-evaluate its revenue product feature portfolio will impact revenue growth. The company is looking to encourage advertisers to buy more expensive video ads in conjunction with its livestreaming TV push. Ad engagement grew 151% year over year in the last quarter thanks to video ad impressions. But is there more it could do to attract and please advertisers?