Title: What is an Epic in Agile? | Definition and Examples
Headings: Epic
Epic
What is an Epic?
How Does an Epic Fit Into Agile Development?
The Movie Theater Example
Theme:
Epic:
Stories:
Read Product Roadmaps: Planning Your Strategy ➜
What are the Benefits of Using the Theme-Epic-Story Development Framework?
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Content: This has become a common problem for movies that have been showing for several weeks. The theater’s studio contracts require movies to be shown for a minimum run length, sometimes many months. As a result, even after a successful film’s opening, the theater finds it is stuck showing the movie to nearly empty screening rooms until the contract ends. Here is how the product team might plan its agile development of a solution. Theme: Fill empty seats in theaters
Epic: Use a mobile app to drive last-minute ticket sales
Stories: Create and assign promotional codes for last-minute purchases
Add text-message capability to the mobile app, to send last-minute promos and coupons
Develop creative for promo emails and SMS texts
This hypothetical epic—to use the company’s app to offer discounts on last-minute movie tickets—reads like a complex story. The team won’t be able to execute on this strategy without breaking it down further into smaller, more actionable stories. This is another way to understand an epic.