Title: 7 Brands That Got Inclusive Marketing Right
Headings: 7 Brands That Got Inclusive Marketing Right
7 Brands That Got Inclusive Marketing Right
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Diversity by the Numbers
What is inclusive marketing?
Examples of Successful Inclusive Marketing
1. Procter & Gamble
2. Google
3. Microsoft
4. Coca-Cola
5. ThirdLove
6. Bumble
7. Axe
Tips for Building an Inclusive Marketing Strategy
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Content: As a marketing blogger, the reception of this show made me wonder, "if simply identifying with a unique character on a TV show gets people to tune in each week, what could inclusivity could do for a brand?" Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. Diversity by the Numbers
In the United States alone, racial and ethnic minorities make up nearly 40% of the population. And this number is likely to grow as 51% of children under 15 were considered part of a minority in 2019. But the country's diverse population doesn't just include people of different races or ethnicities. Roughly 4.5% of U.S. adults identify as LGBTQ, and more than 40 million Americans have a disability. Odds are, some or many people within your audience have something unique about them that makes them different, whether it be related to race, ethnicity, gender, sexuality, or physical abilities. In 2019, inclusive marketing is a no brainer because it reflects the actual world we live in, rather than a fictional place filled with unrealistically perfect models. Research has even backed up the idea that inclusivity is beneficial in the advertising world. Recently, a Kantar study found that ads that are considered progressive are 25% more effective.