Title: Samsung Marketing Strategies | Promotional Strategies of Samsung
Headings: Samsung Marketing Strategies
Samsung Marketing Strategies
Objectives of Marketing
Samsung Marketing Strategies
Segmentation
Geographic
Demographic
Psychographic
Targeting
Positioning
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Process Improvement in the Production of Samsung Galaxy Note 7

Content: The high-end devices carry a high price tag and the come under $500-$800 price range. Customers have a liberty to choose a mobile according to choice, lifestyle, and budget. Targeting
After making market segments on the basis of different classes and groups, the targets need to be identified and chosen. The company targets various customers and some of them are young people who adopt fashion and latest technology quickly, executives, business owners, professionals, students, and other common users of mobiles. Every kind of company can use mobiles of Samsung because they have a user-friendly interface. Moreover, the company offers discounts as well through its promotions. The target of the company is not only attracting more customers but retaining loyal customers as well. Positioning
Positioning refers to the customer awareness about a brand and its uniqueness as compared to others. Products can be positioned on the basis of product attributes and features. The company has adopted different strategies for positioning itself in the smartphone market and some of these strategies are subsequent,
Samsung put emphasis on the real margin that is generated especially from mid-end and high-end customer segments.