Title: How To Achieve Product-Market Fit
Headings: How To Achieve Product-Market Fit
How To Achieve Product-Market Fit
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your minimum viable product feature set
5. Create your minimum viable product prototype
6. Test your minimum viable product with customers

Content: How To Achieve Product-Market Fit
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How To Achieve Product-Market Fit
Hayley Leibson
Former Contributor
Opinions expressed by Forbes Contributors are their own. ForbesWomen
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Start with a hair-on-fire problem that an identifiable group of people have. Create a minimum viable product prototype which allows you to test your idea before building an actual product. Share to Facebook
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When your product is being ripped out of your hands by eager customers and you cannot keep up with their demand for more, you have achieved the nirvana known as “product-market fit.” Most startups fail because they burn through cash without first carefully considering or planning for the moment when customers actually want what they are selling. Achieving product-market fit is one of the most important goals for a startup, yet it is also one of the least understood concepts. Marc Andreessen, co-founder of influential Silicon Valley venture capital firm Andreessen Horowitz, coined the term in a 2007 blog post, defining it as “being in a good market with a product that can satisfy that market.”