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Content: Thus the album Soul Sauce exhibits a fork 
on a plate of red beans and chili alongside an opened bottle of Tabasco sauce 
with a label on it, Cal Tjader Soul Sauce. This is the third time music 
is described as salsa and the Mexican Tjader fans of San Francisco began 
using the word to describe Tjader’s brand of music. It spread to Los Angeles 
and other cities and its way east via the Spanish, rhythm and blues and jazz 
programs across the United States which helped Cal Tjader sell 150,000 albums. Prior to this, Latin music had never been aired over stations with different 
music formats. In 1965 while the 
west coast Mexican population was using salsa for uptempo Latin music, the 
Afro-American population of New York started another trend. What was salsa on 
the west coast was a-zoo-ka in New York City. “ Please, Eddie (Palmieri), 
sweeten it…give it a little sugar,” a request to spice up the music with a 
unique Palmieri montuno. Palmieri composed and recorded the blockbuster Azucarbut the word never caught on outside of New York. Four years later, 
Carlos Santana’s Oye Como Vaattracted youths of all ethnic backgrounds 
to his music, and conga drums were sold like never before across the United 
States. On August 26, 2971, 
the Fania artists congregated at El Cheetah nightclub in midtown Manhattan for a 
concert, dance and film which resulted in the movie “Our Latin Thing.”