Title: A Beginner's Guide to Social Media Advertising in 2021  | The Blueprint
Headings: A Complete Overview of Social Media Advertising for Small Business
A Complete Overview of Social Media Advertising for Small Business
Overview: What is social advertising?
Benefits of advertising on social media
1. Audiences can be precisely targeted
2. Social ads address “awareness”
3. Everything is measurable
4. Social advertising is scalable
5. Social ads can trigger actions
The 5 best social media platforms to advertise your small business
Platform 1: Facebook Ads: Facebook, Instagram, WhatsApp, Messenger
Platform 2: LinkedIn Ads
Platform 3: Twitter Ads
Platform 4: Google Ads: YouTube and Google My Business
Emerging platforms: Pinterest, TikTok, Snapchat
Social ads are a world of opportunity

Content: Recently the video-driven social media platform TikTok has entered the scene in a significant way. Its closest competitor, Snapchat, had experienced spectacular growth. The emergence of new players like TikTok and Snapchat makes it hard for existing players like Pinterest or Twitter to keep growing because they are all fighting for the attention (and dollars) of the same audience. Emerging social advertising platforms: Pinterest: The creator of pin boards where users can gather images from around the web thematically and share with others, is still going strong. It’s finding itself a positioning on social commerce, as it has the power to inspire users for their purchases. If the platform can generate sales and connect to its advertising, it has strong arguments for attracting more advertisement. TikTok is reaching a young audience massively and strongly influences this group. Its recent advertising offering is creative, including formats like stickers, filters, and overlays.