Title: The Edsel Automobile Legacy of Failure
Headings: The Edsel Automobile Legacy of Failure
The Edsel Automobile Legacy of Failure
The Edsel Is Coming
The Edsel Succeeded in Disappointing
Failure Despite Some Unique Features
More Edsel Miscalculations

Content: As the campaign progressed, they allowed an obscure view of the car's shadow and a glimpse of the hood ornament. Anyone involved with the Edsel was sworn to secrecy not to leak a word about what was being claimed to be a radically new and innovative motor car. Dealers were required to store the Edsel undercover and would be fined or lose their franchise if they showed the cars before the release date. All the hype brought a curious public in record numbers to see its unveiling on “E-day” Sept. 4, 1957. And then they left without buying. The Edsel Succeeded in Disappointing
Car buyers didn’t purchase the Edsel, because it was a bad or ugly car. They didn't buy it because it didn’t live up to the expectations the company created in the prior months with the epic advertising campaign. So actually the first failure occurred for the Ford Edsel before anyone even saw the automobile. And for those who did buy an Edsel found that the car was plagued with shoddy workmanship. Many of the vehicles that showed up at the dealer showroom had notes attached to the steering wheel listing the parts not installed.