Title: Pop Culture | Globalization101
Headings: 
Pop Culture
The Spread of American Popular Culture
Television
Pop Culture Values
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Content: By 2009 though, US films had just 67.1 percent market share. ( Dager, N. (n.d.). European box office up twelve percent, group says. ( Dager, n.d). Recently, countries in Europe such as France have passed protectionist measures, to facilitate the growth of the film industry domestically, which have damaged the share of American films overseas. The current share is 60-75 percent across Western Europe (Hopewell, 2013). American movies and television shows, which are commonly referred to in trade parlance as audio-visual services, are therefore an important commodity among U.S. exports. As is often the case with exports and imports, exporting nations rarely acknowledge problems when one of their industries is able to capture a large or steadily increasing share of export revenues. However, when any sector of a nation’s industry is threatened by foreign imports, voluminous concerns are raised. This is perhaps doubly the case with regard to inherently cultural products.