Title: The 10 Best Marketing Strategies to Reach College Students | WordStream
Headings: The 10 Best Marketing Strategies to Reach College Students
The 10 Best Marketing Strategies to Reach College Students
Why market to college students?
10 effective ways to market to college students
1. Leverage trials and samples
2. Offer targeted discounts
3. Write clever copy
4. Mind your social accounts
5. Try out traditional tactics
6. Host a giveaway, raffle, or competition
7. Engage student ambassadors
8. Consider social causes
9. Look for college media sources
10. Influence their parents
Mary Lister

Content: Host a giveaway, raffle, or competition
If you’re trying to build up your social following or your email listserv, or simply get a lot of students engaged with your business, host a giveaway. You’ll need to make it tempting enough for college students to actually give away their information and/or money to win. That could be a Sonos speaker system to boost the music at parties, covering the cost of a parking pass on campus, offering a lifetime of free sides (french fries forever!), naming a product after them, the list goes on and on. You can also pay into the competitive nature of college kids! Just like emphasizing exclusive discounts for colleges, if you have more than one university in your area, make a little friendly competition like this 5K did. 7. Engage student ambassadors
Pay attention to the students who are loyal patrons of your business. Whether that means engaging with them in your store or restaurant or keeping track of recurring orders online, make sure you’re acknowledging their loyalty. Think of your student ambassadors as nano-influencers.