Title: Product/market fit - Wikipedia
Headings: Product/market fit
Product/market fit
Contents
History
Interpretations
Popular metrics
The 40% rule
Analytics metrics
Common mistakes
See also
References

Content: Interpretations
Product/market fit might be interpreted in terms of Alexander Osterwalder 's Business Model Canvas paradigm as comprising value proposition, customer segment, relationship, and channel. Achieving Product/market fit implies these are set without requiring additional changes or pivots. Popular metrics
The 40% rule
One metric for product/market fit is if at least 40% percent of surveyed customers indicate that they would be "very disappointed" if they no longer have access to a particular product or service. Alternatively, it could be measured by having at least 40% of surveyed customers considering the product or service as "must have". Sean Ellis is noted for popularizing this heuristic after examining many startups. Rahul Vohra of Superhuman has developed a survey-based model based on the 40% Rule to help post-launch startups test and optimize for this metric. Analytics metrics
There are five metrics any online business can measure to empirically verify if they achieved Product / Market fit. They are 1. Bounce Rate, 2. Time on Site, 3.