Title: Is CNN Permanently Closing Their Doors After a Ratings Plunge of 30 Percent? | Snopes.com
Headings: Is CNN Permanently Closing Their Doors After a Ratings Plunge of 30 Percent?
Is CNN Permanently Closing Their Doors After a Ratings Plunge of 30 Percent?
A notoriously unreliable web site spread the unsubstantiated claim that the cable news network was on the verge of shutting down because of a decline in viewership.
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Content: CNN is on the verge of permanently closing its doors after its ratings collapsed even more than last week, falling a staggering 30 percent in the second week of May.
While Fox News increased its total viewers by a healthy 6 percent and MSNBC held steady, CNN’s viewership took a nosedive, signalling that the failing news network may be about to come to an abrupt end. Breitbart.com reports: While no one in the media want to talk about it, CNN’s relentless fake news sprees have not only created a massive credibility problem for the hate network, the far-left cable channel’s ratings crisis is even more severe. Due to the network’s critical reporting on the actions of his administration, President Trump has frequently singled out CNN as one of the worst offenders in what he calls the “fake news media.” The practice has also been taken up by web sites such as Your News Wire and Breitbart, both of which have rushed to attribute CNN’s falling ratings to a “massive credibility problem.” However, a recent poll conducted by Monmouth University found that despite a general consensus that even traditional media outlets engage in some so-called “fake news” reporting, roughly half of Americans say they still trust CNN more than Trump as an information source. ( Adweek ‘s reporting did not speculate on the putative causes of CNN’s ratings blip.) In any case, despite its year-over-year decline, CNN remained the seventh most-watched cable network in (terms of total-day viewership) for the week in question, and the eleventh most-watched in prime time. While that may be temporarily troublesome in terms of getting top dollar for advertising, it’s wishful thinking on the part of CNN’s detractors to interpret it as spelling doom for the network, which has weathered innumerable ups and downs in the television rating wars over the 38 years of its existence. Despite being down in prime time viewership during the first three months of 2018, for example, CNN posted its second-best first-quarter ratings in 10 years.