Title: Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Headings: Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change
Content: The campaign strategy is also a way of stress-testing the new five-year plan during the pandemic. Sweet recalled putting a new growth model in place on March 1, along with a 40-person leadership team that’s twice the size of the previous one. The change has led to more inclusive and less hierarchical leadership that, she says, “was a theory 12 months ago” but has helped the company move faster than before. “I’m talking to a lot of CEOs right now who are saying we want to act with the speed we acted with in the crisis,” she says. “ And I always ask a simple question: ‘ What have you changed?’ And you have to institutionalize speed, and strategy is the same thing.” According to Accenture Chief Marketing And Communications Officer Amy Fuller, many of Accenture’s clients say the main issue they’ve faced this year has been dealing with perpetual change. “The clients needs we saw before the pandemic,” Fuller says. “ So I’m not sure if the direction would have been different, but it became far more urgent.”