Title: Accidentally signed up to Amazon Prime? You’re not alone – Which? News
Headings: Accidentally signed up to Amazon Prime? You’re not alone
Accidentally signed up to Amazon Prime? You’re not alone
28% of people we surveyed have inadvertently been enrolled with Amazon Prime
28% accidentally joined Amazon Prime
What Which? members told us
How Amazon signs you up to Prime
Delivery dilemma
Expedited sign-up
‘Welcome to Prime’
How to cancel Amazon Prime

Content: members would seem to disagree. What Which? members told us
Some members misunderstood what Prime actually was. ‘ I was given it when I purchased an item but then it seemed to cost a monthly subscription to have TV channels etc that I did not want,’ a respondent said. Others were confused by the sign-up process. ‘ I signed up accidentally because the button is more prominent than the alternative.’ Some only discovered they had been signed up to Prime months, or even years later. ‘ I don’t know how I got signed up to Amazon Prime. I only realised after four years when I became puzzled by a subscription on my bank statement then found the same payment for four years running. I emailed Amazon to tell them this was a mistake and they refunded all the payments without quibbling.’