Title: Importance of Strong Communication in Local Government | Diligent Insights
Headings: The Importance of Strong Communication in Local Government
The Importance of Strong Communication in Local Government
Sending Strong Communication Through Social Media
Diligent is here to help your organization have the right tools, insights and analytics

Content: Dunkin Donuts partners with local police officers annually for Cop on a Rooftop to raise money for Special Olympics. Another way that local governments can tap into communication with their citizens is to take advantage of unexpected opportunities. We saw this in action when the Police Department Lip Sync Challenge went viral. Within weeks, police departments which were often joined by fire departments and other local government staff choreographed and taped videos to popular songs. The original idea was to show the general public that their first responders are just ordinary people who work at extraordinary jobs. This is the kind of situation where local governments have an opportunity to be innovative and draw more attention to their local government websites. The question that local governments need to be asking themselves if this type of situation should present itself again is how can they use it to attract citizens to the other areas of the local government’s work. How can they use this type of good public relations to reach their objectives? To make communications strong between the local government and its citizens, staff needs training on how to be effective and they need to know what their expectations are for managing social media and other types of communications. Communication of today is different than just writing a news story or clearing a press release.