Title: How 500 Years Of Weird Condiment History Designed The Heinz Ketchup Bo
Headings: How 500 Years Of Weird Condiment History Designed The Heinz Ketchup Bottle
How 500 Years Of Weird Condiment History Designed The Heinz Ketchup Bottle
From a 17th-century fish sauce, ketchup evolved into a patent medicine, a carcinogenic health hazard, and eventually, a non-Newtonian fluid. Here’s how ketchup’s rich history is reflected in the design of a bottle of Heinz.
Editor’s Note
Why Tomato Ketchup?
Why Is The Bottle Transparent?
57 Varieties
Timeless

Content: In fact, Heinz’s factories were such models of cleanliness and happiness that 30,000 visitors were allowed to tour the factory every year. Heinz felt he had absolutely nothing to hide. Heinz wasn’t just driven to make his workers happy and healthy, though. At a time when no one else cared, Heinz was obsessed with making his products as pure as possible. It was a principle that had always guided Heinz in his business dealings. In fact, when Heinz began his career selling horseradish, he refused to sell it in the brown opaque bottles common at the time. Instead, he used transparent jars, so that buyers could see his horseradish’s purity for themselves before they gave him a penny. That every bottle of Heinz is see-through is no accident. It’s a design statement: purity through transparency.