Title: How Social Media Has Changed the Game in the Fashion Industry - The Fashion Network
Headings: How Social Media Has Changed the Game in the Fashion Industry
How Social Media Has Changed the Game in the Fashion Industry
How Social Media Creates Fashion Icons
Social Media’s Influence on Fashion
Hash Tag
Consumers Are Contributors
Fashion Hacks
Celebrity Endorsements
Tagging Brands
Diversity
What Social Media Means for Jobs in the Fashion Industry

Content: Instead of waiting for someone to discover them, users are getting themselves discovered. With new tools like Instagram, users are building their own brands and finding their own fans and followers. Instagram has given average people exposure to opportunities that they otherwise would not have. In 2015, Rihanna recruited a person to star in her music video by sending her a direct message saying that she liked h er style. New York retail agencies and brands are able to easily find self-made Instagram models that match their brand and have large followings to promote their products. Social media has allowed users to build their own online fashion communities which inevitably creates leaders of communities, and some of those communities are so large and vast that their leaders have become recognizable icons in the fashion industry. Social Media’s Influence on Fashion
Social media has influenced the fashion industry more than any other industry. For the most part, fashion used to be a two-dimensional, one-sided industry. Brands put their clothing in magazines and users consumed ideas and inspiration by flipping through the pages. Models walked in fashion shows, and users hoped and prayed that part of it would be covered on television somewhere so they could watch.