Title: Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
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Marketing | 22 min read
Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
Introduction: Why Are We Writing About This?
A Brief History of Marijuana
Shedding the “Stoner" Stigma
Navigating Marijuana Marketing Laws
Are Big Marijuana Brands on the Horizon?
Conclusion: Proof of Concept
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Content: No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again. That, my friends, is the “stoner" stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory. And this stereotype casts a shadow of illegitimacy across not just businesses operating in the emerging recreational marijuana space, but also businesses operating in the medical marijuana space. Whether it’s for health or pleasure, using marijuana tends to get a bad rap. And that’s a major hurdle that marketers in the cannabis industry need to overcome in order to be successful. So, what are marijuana marketers doing to overturn old stereotypes? And, more generally, what are their tactics and strategies for promoting marijuana and marijuana-related products in a not-so-easy-to-navigate legal environment?