Title: Why Advertisers Are Boycotting Facebook - The New York Times
Headings: All the Companies Quitting Facebook
The Coronavirus Outbreak
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Content: The boycotts have followed a call by the advocacy group Stop Hate for Profit, which is keeping a running list of participating companies. Over the weekend, Starbucks and Diageo said they would pause advertising on all social media platforms. They’re among the biggest spenders on Facebook ads: Starbucks spent $95 million and Diageo $23 spent million on the platform last year. Other companies have boycotted Facebook specifically, including Honda America, Levi Strauss and Patagonia. [Here’s The New York Times’s list of the biggest brands pulling ads from Facebook over hate speech.] Who’s next? Procter & Gamble, the world’s largest advertiser, said it wouldn’t rule out a pause on Facebook ads. ( Its big rival, Unilever, is stopping ads on Facebook, Instagram and Twitter through the end of the year .) Big ad agencies generally take their orders from clients, but they also have leeway to steer spending to certain platforms over others.