Title: The Great Gatsby and the American dream | F Scott Fitzgerald | The Guardian
Headings: The Great Gatsby and the American dream
F Scott Fitzgerald
The Great Gatsby and the American dream
Sarah Churchwell

Content: a dream, not a promise. And as of 1917, at least some Americans were evidently beginning to recognise that consumerism and mass marketing were teaching them what to want, and that rises of fortune would be measured by the acquisition of status symbols. The phrase next appeared in print in a 1923 Vanity Fair article by Walter Lippmann, "Education and the White-Collar Class" (which Fitzgerald probably read); it warned that widening access to education was creating untenable economic pressure, as young people graduated with degrees only to find that insufficient white-collar jobs awaited. Instead of limiting access to education in order to keep such jobs the exclusive domain of the upper classes (a practice America had recently begun to justify by means of a controversial new idea called "intelligence tests"), Lippmann argued that Americans must decide that skilled labour was a proper vocation for educated people. There simply weren't enough white-collar jobs to go around, but "if education could be regarded not as a step ladder to a few special vocations, but as the key to the treasure house of life, we should not even have to consider the fatal proposal that higher education be confined to a small and selected class," a decision that would mark the "failure of the American dream" of universal education. These two incipient instances of the phrase are both, in their different ways, uncannily prophetic; but as a catchphrase, the American dream did not explode into popular culture until the 1931 publication of a book called The Epic of America by James Truslow Adams, which spoke of "the American dream of a better, richer and happier life for all our citizens of every rank, which is the greatest contribution we have made to the thought and welfare of the world. That dream or hope has been present from the start. Ever since we became an independent nation, each generation has seen an uprising of ordinary Americans to save that dream from the forces that appear to be overwhelming it."