Title: Marketing Lesson Plans for High School Students | Synonym
Headings: Marketing Lesson Plans for High School Students
Marketing Lesson Plans for High School Students
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1 Definitions
2 Teaching the Concept
3 Lesson
4 Projects

Content: Ask students what companies they buy products from and who these companies may be targeting. The key points to teach students are that successful firms use different marketing mixes for various products, that marketing is a vital part of a company’s success as customers will only buy a product once they have learned about the product through marketing and that a key to successful business is identifying target audiences and marketing to them. 4 Projects
These projects may be carried out individually or within groups. For the first project, ask students to choose a company that they buy products from. Ask students to distinguish what the target market and marketing mix of their company is. Alternatively, have students create a company of their own, with a particular product. Ask students to identify the components of a suitable marketing mix for their company. This can be an ongoing project that runs for a series of weeks, depending on how much detail you ask students to produce.