Title: Emotional Persuasion: How To Make Your Conversions Skyrocket
Headings: Emotional Persuasion: How To Make Your Conversions Skyrocket
Emotional Persuasion: How To Make Your Conversions Skyrocket
Bonus Material: Emotional Persuasion Checklist
Chris Collins
Here at Sumo, we love to use emotionally charged words to move readers to action:
What is Emotional Persuasion?
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Why Emotional Persuasion Is Necessary
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How Emotional Persuasion Works
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Understanding Appraisal Tendencies
Know Your Audience’s Emotional Profile
Emotional Persuasion With Words
Use Emotional Trigger Words
Tell Stories
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Here's how you can use storytelling to craft more powerful messaging.
Leverage Cognitive Biases
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Attentional Bias
Choice-Supportive Bias
Loss Aversion
Emotional Persuasion With Visuals
Choose Images That Sustain Attention
Use Colors to Influence Behavior
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Choose The Right Typefaces
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Emotional Persuasion With User Experience
Start Getting Your Visitors To Say Yes
Grab The Free Emotional Persuasion Checklist
ABOUT THE AUTHOR

Content: Researchers found that emotions exert a powerful influence on our buying and selling prices in real buying situations. For example, individuals who are sad or depressed often experience a diminished sense of self that causes a desire to change their circumstances and a willingness to pay higher prices for consumer products. [*] Now that you’ve seen how emotional appraisals shape action, how can you use them to influence your visitors’ decisions? Glad you asked. Know Your Audience’s Emotional Profile
Emotions are messy. They’re complicated. And we’ve only scratched the surface of the complex ways they work to impact our buying behaviors. That means you need a clean, well-defined process to help you apply emotional persuasion to your specific audience. ( After all, they're the people you're trying to persuade.) You want to know everything about them that you can.