Title: How Does Ageism Impact More Than Just Older Adults?
Headings: How Does Ageism Impact More Than Just Older Adults?
How Does Ageism Impact More Than Just Older Adults?
Stereotypes That Contribute to Ageism
Just How Common Is Ageism?
How to Combat Ageism

Content: 3 ﻿
Stereotypes That Contribute to Ageism
Researchers Susan Fiske has suggested that stereotypes about older people often relate to how younger people expect them to behave. 4 ﻿
The first stereotype she described relates to succession. Younger people often assume that older individuals have "had their turn," and should make way for the younger generations.​
The second stereotype relates to what Fiske refers to as consumption. Younger people frequently feel that limited resources should be spent on themselves rather than on older adults. Finally, young people also hold stereotypes about the identity of older adults. Younger people feel that those who are older than they should "act their age" and not try to "steal" the identities of younger people, including things such as speech patterns and manner of dress. 5 ﻿
Just How Common Is Ageism? Researchers have also found that ageism is surprisingly commonplace. In one study published in a 2013 issue of The Gerontologist, researchers looked at how older people were represented in Facebook groups. They found 84 groups devoted to the topic of older adults, but most of these groups had been created by people in their 20s.