Title: Marketing: Values, Beliefs and Attitudes | SchoolWorkHelper
Headings: Marketing: Values, Beliefs and Attitudes
Marketing: Values, Beliefs and Attitudes
Learning:
Values, beliefs and attitudes
Marketers attempt to change a consumer’s attitude toward products/brands:
Culture and subculture:
Global cultural diversity:
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Author: William Anderson (Schoolworkhelper Editorial Team)

Content: Values, beliefs and attitudes
Attitude: Tendency (learned) to respond to something in a consistently favorable or unfavorable way. Our attitude is shaped by our values and beliefs. Beliefs: Consumers perceptions of how a product or brand performs. Marketers attempt to change a consumer’s attitude toward products/brands: Changing beliefs about the extent to which a brand has certain attributes. Ex: Aspirin use causes an upset stomach, so they promoted the gentleness of its extra-strength aspirin. Changing the perceived importance of attributes.