Title: Difference Between Internal and External Environment (with Comparison Chart)- Key Differences
Headings: Difference Between Internal and External Environment
Difference Between Internal and External Environment
Content: Internal Environment Vs External Environment
Comparison Chart
Definition of Internal Environment
Definition of External Environment
Micro Environment
Macro Environment
Key Differences Between Internal and External Environment
Conclusion

Content: Socio-Cultural Environment: Socio-cultural environment consist of those factors which are concerned with human relationships such as customs, traditions, beliefs, values, morals, tastes and preferences of the society at large. The company must consider these factors on various matters such as the hiring of employees, advertising the product and service, decision making etc. Demographic Environment: As the name suggests, the demographic environment covers the size, type, structure, education level, and distribution of population in a geographical area. The knowledge of this environment will help the firm in deciding the optimal marketing mix for the target population. Global Environment: Due to liberalization domestic company’s can offer their products and services for sale to other countries. In fact, there are many companies which are operating in a number of nations worldwide. Hence, such companies have to follow the laws prevalent in these countries as well as they have to adhere to international laws and guidelines.