Title: Chiquita Banana Supply Chain
Headings: 
Chiquita Banana Supply Chain
Map of the general supply chain of Chiquita Banana
Overview of Supply Chain
Chiquita Displaces Locations
The Good and Bad of Chiquita
Governance
Chiquita and the WTO
Labor
Labor Conditions and "Race to Bottom"
Attempts at Improvement
Environment
More Environmental Impacts
Discourse, Images, and Brand Identity
Discourse, Images, and Brand Identity (cont.)
Discourse, Images, Brand Identity (cont.)

Content: A change in EU subsidies favorable to the Chiquita position offered little discernible benefit to the American economy” (Gassama). After years of debate, the World Trade Organization ruled against the EU’s tariffs, and forced the EU to reduce taxes on banana imports from Central America. While Chiquita “claimed victory, stating that for every ten-euro reduction in tariff, the brand will save about twelve million dollars a year”, the Caribbean's banana industry was effectively destroyed as it could not compete with Central American banana plantations without the higher tariffs. Facebook Twitter Share
Labor
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A lack of training, poor application techniques, and a lack of necessary proper equipment combined with the dangerous pesticides used on banana plantations put banana workers at high risk of pesticide poisoning in Central American countries. Costa Rica, for example, reports hundreds of cases of pesticide poisoning each year. It is reported that over 33% of these cases involve banana workers or individuals who live near banana plantations. These “toxic chemicals are illegal in Europe, the United States, and Canada; however, Chiquita continues to use these pesticides, valuing production efficiency over environmental and worker welfare” (Piper). Throughout regions in Central America, Chiquita is the primary employer and often the only source of work, giving it an alarming amount of leverage over banana plantation workers. According to an article from Harvard Political Review, Chiquita has a system in Honduras that “alerts Chiquita supervisors when they can fire workers without having to provide benefits or pay above the minimum wage” (Piper).