Title: Why American Motors Failed: The Full Story | TheThings
Headings: Why American Motors Failed: The Full Story
Why American Motors Failed: The Full Story
13 Compact Cars At The Wrong Time
12 1965 AMC Marlin Problems
11 Foreign Competition
10 Inefficient Manufacturing
9 AMX Did Not Sell
8 Renault Partnership
7 Poor Reliability Perception
6 Jeep Ownership
5 AMC Pacer Expenses
4 Design Issues
3 Lack of Partnerships
2 Ford and GM Competition
1 Lackluster Advertising
Next: 15 Facts About AMC And Their Beloved Muscle Cars

Content: 6 Jeep Ownership
Via Jeep
In 1970 American Motors purchased Kaiser Jeep, and it was a good move, as it would complement their car lines and none of the other American manufacturers had a similar product. While the Jeep division was always profitable, American Motors was never able to distinguish it from their other later offerings, like the Eagle SUV. Again, their marketing strategy did not take advantage of their different offerings like GM did with Buick, Chevrolet, Pontiac etc. 5 AMC Pacer Expenses
Via WikimediaCommons
The Pacer was introduced in 1975 and was a completely new model that did not share any components with other American Motors offerings. As a result, it was an extremely expensive gamble for the company that did not pay off in large sales. Late in the design process, the engineers had to reconfigure the engine compartment for a six-cylinder engine that had terrible mileage compared to the competition. 4 Design Issues
Via RoadAndTrack
American Motors never seemed to time their design concepts with the market. When innovation was required in the mid 1960s, they stuck with older styles. By the time they did become innovative in the late 1960s and early 1970s, other manufacturers had already beaten them to the punch. The AMX was overshadowed by Chevrolet and Ford.