Title: Amazon Prime Customers Complain That Packages Are Arriving Late
Headings: Disgruntled Amazon customers are complaining that their packages keep arriving late, and it could be an ominous sign for Prime
Disgruntled Amazon customers are complaining that their packages keep arriving late, and it could be an ominous sign for Prime
An Amazon worker at one of its fulfillment centers.
There are plenty of complaints about delayed Amazon shipments on social media
An Amazon delivery vehicle.
Data shows a different side to the story
Jenny Cheng/Business Insider
The customer is always right
Amazon CEO Jeff Bezos.
So what's really going on?
Amazon's brand could suffer
Delayed packages aren't enough to slow Amazon down
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SEE ALSO: Amazon raising the price of Prime is a huge bet on itself
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Content: Amazon is winning the online-shopping race by a mile, with Bezos revealing in his most recent letter to shareholders that there are now more than 100 million paid Prime members. Analysts estimate it takes almost half of online shopping in the US and is poised to grow larger. As Amazon rakes in more online customers and purchases, the number of customers who see slipups in Amazon's service is bound to increase. Plus, the complexity of some of its services, both ones that are newer and ones that have been around a while, could be contributing to customer confusion. The first is Prime itself. Prime two-day shipping refers to the time an item leaves a warehouse. That's different from how some customers understand their Prime benefits, which is getting it in exactly in two days. In fact, packages can take up to a day to process and sort, or longer if Amazon needs to move items between fulfillment centers before sending them to the carrier. A