Title: How To Achieve Product-Market Fit
Headings: How To Achieve Product-Market Fit
How To Achieve Product-Market Fit
1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your minimum viable product feature set
5. Create your minimum viable product prototype
6. Test your minimum viable product with customers

Content: Schedule one-on-one meetings with each customer to user test. Olsen recommends conducting user tests in waves of five to eight users. During the test carefully observe what the target customer says and does while using the prototype. Ask clarifying questions to glean deeper insights and gain the most value from user tests. Avoid asking closed questions that mandate a yes or no response from the interviewee. Ask non-leading, open-ended questions to encourage insightful responses. After conducting user tests, analyze and interpret the feedback received. Identify patterns of similar feedback and prioritize any customer concerns so you can address them. Then refine the initial prototype to incorporate their concerns and experiences. Implementing this six-step iterative process at the outset of product development will lead to more efficient use of resources and a high degree of confidence that when you launch your product, customers will find it valuable.