Title: How to develop and measure a product adoption strategy | Mixpanel
Headings: How to develop and measure a user adoption strategy
How to develop and measure a user adoption strategy
User adoption strategy
Why are user adoption rates critical?
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Common user adoption strategies
How to increase the value of the product
How to reduce adoption friction
Adoption strategies for SaaS software
How to measure the success of a user adoption strategy
Pick a goal
Decide what needs to be changed to meet the goal
Select metrics
Develop a tracking plan
Capture baseline metrics
Implement changes
Measure again

Content: They plan to launch the new service in phases
To help enterprise buyers adopt, SaaS companies must often provide hands-on training, project managers, technical experts, self-help resources, and development resources. However, SaaS buyers are still people, and research is key. “Nothing matters more than making our customers successful with our product,” says Marketo Director of Retention Marketing Janet Dulsky. “ My team spends a lot of time interviewing our customers and digging into data about how they’re using (or not) our platform. We use those insights to drive our decisions about everything from the channel, to the medium, to the content. We are constantly striving to meet our customers’ needs and help them to blaze a successful trail.” How to measure the success of a user adoption strategy
To manage user adoption success, teams must measure. To measure, follow seven steps: Pick a goal
First, teams must decide what adoption means to them. For a news site, adoption could mean creating an account, whereas for a dating app, it means messaging a minimum number of matches.