Title: Can polls be trusted? Yes, if designed well | Pew Research Center
Headings: Can we still trust polls?
Can we still trust polls?
Content: Since these two major world events occurred, we have been asked the same question when giving presentations, on social media, in interviews, and from our own friends and neighbors: “ Can we still trust polls?” Our new video explains why well-designed polls can be trusted. Those who felt led astray by surveys conducted during the 2016 U.S. presidential election may be surprised to learn that national polling was generally quite accurate. National pre-election polls in 2016 indicated that Hillary Clinton would win the national popular vote by a 3-point margin, and in fact she won by 2 points. The major problem was with state-level polls, many of which missed a late swing to Trump among undecided voters and did not correct for the fact that their responding samples contained proportionally too many college-educated voters (who were more likely to favor Clinton). A silver lining is that both of these problems can be overcome, to some extent, by more rigorous survey weighting and heightened attention to the possibility of late shifts in voter preferences. It’s also important to remember that election polls are just one kind of poll, and that they’re not the best barometer for the accuracy of polling in general. Why not? Because an election poll has an extra hurdle to jump: