Title: Consumer behavior in marketing - patterns, types, segmentation - Omniconvert Blog
Headings: Consumer behavior in marketing – patterns, types, segmentation
Consumer behavior in marketing – patterns, types, segmentation
What is the meaning of consumer behavior?
Why is consumer behavior important?
Types of consumer behavior
1. Complex buying behavior
2. Dissonance-reducing buying behavior
3. Habitual buying behavior
4. Variety seeking behavior
What affects consumer behavior?
1. Marketing campaigns
2. Economic conditions
3. Personal preferences
4. Group influence
5. Purchasing power
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Customer behavior patterns
1. Place of purchase
2. Items purchased
3. Time and frequency of purchase
4. Method of purchase
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Customer behavior segmentation
1. Benefits sought
2. Occasion or timing-based
3. Usage rate
4. Brand loyalty status
5. User status
6. Customer journey stage
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Content: Many things can affect consumer behavior, but the most frequent factors influencing consumer behavior are: 1. Marketing campaigns
Marketing campaigns influence purchasing decisions a lot. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or opt for more expensive alternatives. Marketing campaigns can even be used as reminders for products/services that need to be bought regularly but are not necessarily on customers’ top of mind (like an insurance for example). A good marketing message can influence impulse purchases. 2. Economic conditions
For expensive products especially (like houses or cars), economic conditions play a big part. A positive economic environment is known to make consumers more confident and willing to indulge in purchases irrespective of their financial liabilities. The consumer’s decision-making process is longer for expensive purchases and it can be influenced by more personal factors at the same time.