Title: Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage – Deadline
Headings: Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage
Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage
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Content: Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage – Deadline
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Endeavor Content Sets Diversity & Inclusion Measures For Media Coverage
By Amanda N'Duka
September 3, 2020 12:16pm
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Endeavor Content
Endeavor Content is pledging to help increase representation in the area of media coverage. The company sent out a memo to employees outlining steps EC plans to take “to ensure that media outreach for our projects and coverage of our content is inclusive of all communities and diverse voices.” “As a content studio of hundreds of film, television and audio projects around the world each year, we are making a commitment to ensure that media outreach for our projects and coverage of our content is inclusive of all communities and diverse voices,” the memo reads (see it in full below). “ Additionally, increasing the variety and perspectives of our media coverage will help us reach new audiences for the offerings within Endeavor Content’s portfolio. In the note, the company pledged that a minimum 20% of media outlets who cover or have access to its content would be those “that specifically reach communities of color and diversity, and/or a reporter who identifies with a diverse group.” “Note that any percentages are to be considered a minimum, with the objective that they can be more, and will increase over time. These guidelines were made after an analysis of the current media landscape and coverage of Endeavor Content projects,” the memo read. In addition, the company said it will sponsor a journalist from said media outlets for marquee film festivals and ensure that person has access to EC’s content. This initiative comes a few months after the company announced its partnership with Color of Change and Michael B. Jordan to address racial inequity in Hollywood by investing in Black stories and talent.