Title: What is Product-Market Fit? | Definition and Examples
Headings: Product-Market Fit
Product-Market Fit
What is Product-Market Fit?
Why is it Important?
Download the Product-Market Fit Book ➜
Who is Responsible for Product-Market Fit?
How is Product-Market Fit Measured?
Quantitative:
Qualitative:
Download Product Success Metrics ➜
How Do You Achieve It For Your Product?

Content: Why is it Important? Alex Schultz, Facebook’s VP of Growth, says the biggest problem he sees facing the companies he advises is that they don’t have product-market fit when they think they do. So, why is achieving it so important? Why do many venture capitalists demand evidence of product-market fit before investing in a company? Why does Andreesen, in fact, believe in the division of every startup’s life into two key stages: before product-market fit (BPMF) and after product-market fit (APMF)? The answer is simple: Before you develop a product that you confirm enough people are willing to pay for, your team cannot afford to focus on other important strategic objectives such as growth or upselling existing users. Those initiatives could even be counterproductive, in fact, if you haven’t first determined that your product has enough of a market to sustain itself and generate a profit. Download the Product-Market Fit Book ➜
Who is Responsible for Product-Market Fit?