Title: Twitter Business Model | How Does Twitter Make Money? | Business Strategy Hub
Headings: 
Business Model Canvas of Twitter
1. Key Partners of Twitter
2. Key Activities of Twitter
3. Key Resources of Twitter
4. Value Proposition of Twitter
5. Customers of Twitter
6. Customer Relationships of Twitter
7. Channel of Twitter
8. Cost Structure of Twitter
9. Revenue Stream of Twitter
How Does Twitter Make Money?
Advertising
Promotional Tweets
Promoted Accounts
Promoted Trends
Data Licensing revenue
Firehose
Search Engine
In Conclusion
Brianna Parker

Content: Advertising
Twitter’s entire platform has been utilized by many companies (startup or otherwise) to advertise their products and services thereby, expanding their customer base online. Twitter has competed extensively with other social media platforms like Facebook and Instagram in order to generate maximum traffic. Approximately 86 percent of total revenue comes from Advertisement. Many business models seek to increase their finances through advertisement, but only a handful like twitter or Uber have succeeded in doing so. Promotional Tweets
Twitter in and of itself is a promotional hemisphere for brands and businesses alike. The tweets it allows users to receive help these respective companies to reach out to a new customer and expand their base. Twitter users are exposed to different kinds of tweets on their feed. But thanks to the verified handles, they can confirm the authenticity of those brands and are more receptive as a result. The point is to get more viewers and allow them to explore different ad campaigns in order for them to be marketed at an accelerated pace especially if they can go viral. Any preferred or favorite tweet can then be liked or retweeted allowing the company to garner more users.