Title: The Impact of Social Media on Society | The Ad Council
Headings: 
Social Media's Impact on Society
Mental Health
Extremism & Hate
So, What Does This Mean for Marketers?

Content: Similarly, Facebook has been a hot topic of conversation in the space, especially when it comes to the influence that closed Facebook groups have in allowing extreme communities to form and build power, in a relatively unmoderated way, online. However, organizations, brands and social media users are working together to fix some of the functionalities that have the potential to result in dangerous outcomes – and it seems to be working. Facebook, for example, recently announced that it will be banning white nationalism and separatism content from its platforms. So, What Does This Mean for Marketers? Nearly 40% of the world’s population uses social media daily, and that number is only expected to grow. Potential negative impacts aside, social media is, and will remain, a crucial way for marketers to reach their audiences. Each scroll, video view, like, comment or share, teaches us something new about the impact of social media platforms and the way in which they’re built. It’s important for platforms to take those learnings to heart and use their sphere of influence to better our society. But until we find a way to curb some of the negative impacts of these platforms, from a technological perspective, it’s up to all of us to take a bit of the responsibility. It’s increasingly important that we focus on imagining, designing and utilizing content and technologies that are socially responsible.