Title: Understanding the Implications of a Global Village - Inquiries Journal
Headings: Understanding the Implications of a Global Village
Featured Opinion:
Understanding the Implications of a Global Village
By Violet K. Dixon
2009, Vol. 1 No. 11 | pg. 1/1
References
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Content: Instant messenger, Facebook, Myspace and various online forums are examples of this instant communication. In order to examine these complex problems, we must carefully consider examples of each of the potential outcomes Johnson refers to. A main concern held by those wary of the effects of cultural globalization is that American media and culture have a negative impact on other cultures around the world. In other words, countries with more economic influence will eventually control the cultural standards by which the rest of the world will have to live. John Harris, a British journalist and author, describes an American rock performance in Brazil and how AOL had sponsored the event: “ Rock in Rio was sponsored by AOL…Lest anyone fear that AOL’s arrival represented any kind of online imperialism, their logo had been sprayed in the heartwarmingly Brazilian color scheme of green and yellow” (237). Harris goes on to describe how American media giants are taking advantage of globalization to self promote while homogenizing musical diversity. America is blamed mostly for its alleged imposition of culture and mass media; however, other developed countries in China and Europe are also at fault as they reinforce American Culture globally. A primary example used to fortify this assertion is MTV and Hollywood, both pervasive American media networks that extend their influences far outside of American borders, as Johnson notes, “In 2004 MTV calculated that around ‘eighty percent of its viewership is now outside the United States’” (192).