Title: How 500 Years Of Weird Condiment History Designed The Heinz Ketchup Bo
Headings: How 500 Years Of Weird Condiment History Designed The Heinz Ketchup Bottle
How 500 Years Of Weird Condiment History Designed The Heinz Ketchup Bottle
From a 17th-century fish sauce, ketchup evolved into a patent medicine, a carcinogenic health hazard, and eventually, a non-Newtonian fluid. Here’s how ketchup’s rich history is reflected in the design of a bottle of Heinz.
Editor’s Note
Why Tomato Ketchup?
Why Is The Bottle Transparent?
57 Varieties
Timeless

Content: But the recipe to make his ketchup as pure as his horseradish eluded Heinz for nearly two decades. It wasn’t until 1904 that Heinz’s chief food scientist, G.F. Mason, was able to find a good preservative-free recipe for ketchup. Before then, Heinz used many of the same preservatives as his competitors, even coal tar to dye his ketchup red. By 1906, though, the nut had been cracked, and Heinz was producing five million bottles of preservative-free ketchup every year. advertisement
If there was one principle that Henry J. Heinz valued more than any other, it was purity and transparency. “ It is always safe to buy the products of an establishment that keeps its doors open,” Heinz once famously wrote. That every bottle of Heinz Tomato Ketchup sold is see-through is no accident. It’s a design statement: purity through transparency. 57 Varieties
Each bottle of Heinz ketchup somewhat mysteriously brags about th