Title: Why Credit Card Companies Target College Students
Headings: Why Credit Card Companies Target College Students
Why Credit Card Companies Target College Students
Credit Card Companies Love College Students
The Marketing Tactics of Credit Card Companies
Shop Around
Federal Law and Credit Cards for College Students
Article Sources

Content: Credit card companies pay to sell credit cards to students because they're banking on students making up for it in interest charges and fees. The Marketing Tactics of Credit Card Companies
Credit card companies truly understand the college demographic. You can tell by the marketing tactics they use to lure young adults into applying for new credit cards. These tactics mainly involve giving something away for "free." Expect to see credit card company representatives on or near campus giving out free stuff for credit card applications. Law prohibits them from giving away tangible items like t-shirts or frisbees on campus, but the law doesn't forbid intangible items, like a coupon for a free sandwich at a local restaurant or a statement credit on your new credit card. And credit card companies may even give away tangible items, just at a location that's off-campus. 3 Free things are nice, but this isn’t the way to sign up for a credit card. Shouldn't you be suspicious of a company that bends the rules to try to give you a product? It isn't just a free sandwich you're getting when you sign up for a credit card.