Title: Choice architecture - Wikipedia
Headings: Choice architecture
Choice architecture
Contents
Background
Elements
Reducing choice overload
Defaults
Choice over time
Partitioning options and attributes
Avoiding attribute overload
Translating attributes
Examples
Criticisms
Terminology
See also
References
External links

Content: These techniques have consequently become popular among policymakers, leading to the formation of the UK's Behavioural Insights Team and the White House "Nudge Unit" for example. While many behavioral scientists stress that there is no neutral choice-architecture and that consumers maintain autonomy and freedom of choice despite manipulations of choice architecture, critics of libertarian paternalism often argue that choice architectures designed to overcome irrational decision biases may impose costs on rational agents, for example by limiting choice or undermining respect for individual human agency and moral autonomy. Contents
1 Background
2 Elements
2.1 Reducing choice overload
2.2 Defaults
2.3 Choice over time
2.4 Partitioning options and attributes
2.5 Avoiding attribute overload
2.6 Translating attributes
3 Examples
4 Criticisms
5 Terminology
6 See also
7 References
8 External links
Background
The choice architecture term was originally coined by Richard Thaler and Cass Sunstein in their 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Thaler and Sunstein have endorsed thoughtful design of choice architecture as a means to improve consumer decision-making by minimizing biases and errors that arise as the result of bounded rationality. This approach is an example of "libertarian paternalism", a philosophy endorsed by Thaler and Sunstein that aims to " nudge " individuals toward choices that are in their best interest without limiting choice. Libertarian paternalism may also be described as soft paternalism . Behavioral scientists have grouped the elements of choice architecture in different ways. For example, Thaler, Sunstein, and John P. Balz have focused on the following "tools" of choice architecture: defaults, expecting error, understanding mappings (which involves exploring the different ways that information presentation affects option comparisons), giving feedback, structuring complex choices, and creating incentives.