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Content: Essential Areas of Government Social Media Policy
The days of restricting employee access to all social media platforms are long gone. In the past, social media was mainly used for personal communication. But now, there are many legitimate professional uses of social media. As the Center for Technology in Government points out in a detailed report about designing social media policy, the lines between personal and professional social media use are increasingly blurry. An effective government social media policy will seek to distinguish different types of social media use and create guidelines for each. The end goals and objectives for your social media policy will help establish how your policy will address each of these uses. But the policy should at least touch on each of the following areas: Official use
Social media should be part of a government’s overall communication strategy. You wouldn’t allow just anyone to speak on behalf of the government, so you shouldn’t allow just anyone to tweet or post on behalf of the government. Government social media policy should guide the creation and use of official social media accounts.