Title: Critics of cultural imperialism theory - Cultural Imperialism
Headings: Cultural Imperialism - Critics of cultural imperialism theory
Cultural Imperialism - Critics of cultural imperialism theory
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Content: The response theorists concluded that the model of a unilateral attempt to  force consumer products and ideas on foreign nations is fundamentally  flawed: resistance and cultural identity played a powerful role in the  perception of American culture abroad. U.S. officials, in turn, were  uncertain of the scope and nature of cultural exports. Their actions,  furthermore, were quite comparable to the efforts of cultural diplomats of  other countries. As Will Hermes concluded in the periodical Utne Reader, "American pop culture isn't conquering the world." Perhaps, he wondered, American cultural imperialism is "just part  of the mix." Informed by the poststructuralist approach, scholars from a variety of  disciplines suggested in the late twentieth century that the term  "cultural imperialism" be replaced with another term that  seeks to circumvent the simplistic active-passive, dominator-victim  dualism. For example, musicologists and anthropologists developed a  variety of concepts seeking to broaden our understanding of global music  interaction. Their suggestions, including "artistic sharing"  and "transculturation," could easily be translated into  other fields as well. "Cultural transmission," for e