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Content: Social media lets governments connect and engage with their communities. It allows government agencies to share news and information easily and quickly. When used well, government social media can increase transparency and build trust with citizens. But social media can also be dangerous. Social media outlets like Twitter have the potential to spread scandals and create PR nightmares. If government agencies aren’t careful, social media can end up hurting the agency’s reputation and damaging public trust. Therefore, it’s essential for local governments to create and maintain policies to guide social media use. A government social media policy should cover agency use, professional use, and employees’ personal use. The policy should encourage staff to use social media responsibly and thoughtfully both inside and outside of work. A government social media policy helps ensure that social media is a useful tool for your agency instead of a liability.