Title: Amazon Prime goes monthly in new challenge to Netflix
Headings: Amazon Prime goes monthly in new challenge to Netflix
Amazon Prime goes monthly in new challenge to Netflix
Amazon Prime is going monthly and taking even more direct aim at Netflix.

Content: Amazon Prime goes monthly in new challenge to Netflix
Amazon Prime goes monthly in new challenge to Netflix
by Brian Stelter @brianstelter April 18, 2016: 8:40 AM ET
Code: 4 | Message: Something went wrong during native playback. 5 stunning stats on Amazon
Amazon Prime is going monthly and taking even more direct aim at Netflix. On Sunday night the online retailer is turning on a monthly subscription option for its bundle of Prime services, like free shipping, a music library, and a growing collection of original TV shows and movies. Until now, Prime has only been available as a $99 annual subscription. What's more, Amazon is now offering a separate monthly subscription just for its TV and movie collection — the part it calls Prime Video. Amazon has never made Prime Video available as its own product before. It's always been a part of the bundle.