Title: Pando: Three reasons not to build a Minimum Viable Product
Headings: Three reasons not to build a Minimum Viable Product
Three reasons not to build a Minimum Viable Product
I f you are like most entrepreneurs, you should build a “minimum viable product.”
1. You are building a sustaining innovation product.
2. You don’t care if you’re wasteful.
3. You achieve product-market fit.

Content: 3. You achieve product-market fit. Product-market (P-M) fit is not a proposal. Product-market fit occurs when the value proposition is proven by a substantial number of market transactions that creates business momentum. The objective of the MVP is validated learning. If you have P-M fit, you’ve proven viability, there’s no requirement to be minimal anymore. Beware, the fallacy that more of a good thing is necessarily better. There’s no such thing as maximum viability. Viability is a threshold. When you’re on the disruptive end of the spectrum, a minimum viable product is maybe all you need to reach P-M fit.