Title: Why does shopping feel so good? - BBC Worklife
Headings: 
Why does shopping feel so good?
Those little tags really do crazy things to people’s minds.
The scarcity impulse
Resist the urge

Content: “There are a lot physiological variables that go into a bidding war,” Howell said, including the fact that it is exhilarating and emotional to bid and win. Ultimately, our bad split-second money decisions come down to one thing: we don’t take the time to think. If that bidding war was done over days or weeks, rather than minutes or hours, it’s unlikely you’d keep hiking up the price of that house, Howell said. Resist the urge
Can you counteract your natural tendencies? With a bit of discipline, it’s possible. Howell suggests waiting 24 hours before making any would-be impulse purchases, big or small. Of course, that means you need to recognise when you’re being tempted. If you still want the item the next day, then buy it if you can afford it. But most likely you’ll have forgotten about it or the intense must-have feelings will have dissipated.