Title: The Globalization Website - Issues
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GLOBALIZATION ISSUES
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GLOBALIZATION ISSUES

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GLOBALIZATION ISSUES
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5. Does globalization diminish cultural diversity? There are many reasons to think that globalization might undermine cultural diversity: multinational corporations promote a certain kind of consumerist culture, in which standard commodities, promoted by global marketing campaigns exploiting basic material desires, create similar lifestyles--"Coca-Colanization"
backed by the power of certain states, Western ideals are falsely established as universal, overrriding local traditions--"cultural imperialism"
modern institutions have an inherently rationalizing thrust, making all human practices more efficient, controllable, and predictable, as exemplified by the spread of fast food--"McDonaldization"
the United States exerts hegemonic influence in promoting its values and habits through popular culture and the news media--"Americanization"
But there are also good reasons to think that globalization will foster diversity: interaction across boundaries leads to the mixing of cultures in particular places and practice--pluralization
cultural flows occur differently in different spheres and may originate in many places--differentiation
integration and the spread of ideas and images provoke reactions and resistance--contestation
global norms or practices are interpreted differently according to local tradition; the universal must take particular forms--glocalization
diversity has itself become a global value, promoted through international organizations and movements, not to mention nation-states--institutionalization
To some extent, the issue of diversity is now the subject of global cultural politics, and therefore unlikely to be settled by argument and evidence. Scholars can offer some cautions: whether diversity diminishes depends on what yardstick you use (e.g., linguistic diversity may be more threatened than culinary diversity)
homogenization and heterogenization may actually operate in tandem or even reinforce each other
Center for World Indigenous Studies
Center focused on disseminating knowledge about and supporting democratic relations among diverse cultures; produces Fourth World Journal and has link to virtual library on indigenous reosurces
Cultural Survival
Site devoted to disseminating knowledge in support of indigenous people's rights and autonomy; publishes quarterly journal (online)
Culture of Liberty
Article by Peruvian author Mario Vargas Llosa argues that while some past ways of life will be eclipsed in globalization, the process also liberates people culturally by undermining the ideological conformity of nationalism
Francophonie
Materials in French on conference held in June 2001 in Benin by ministers from French-speaking countries to counter homogenizing effects of globalization and assert the value of (cultural, linguistic) difference
Global Monoculture
Turning Point Project coalition of NGO's criticizes rise of monoculture in newspaper advertisement
McSpotlight
Organization opposed to McDonaldization, clearinghouse on issues related to McDonald's
Terralingua
INGO devoted to battling extinction of minority languages and indigenous cultures
The Myths of Cultural Globalization
Paper by Joana Breidenbach and Ina Zukrigl disputes homogenization and clash of civilizations scenarios by showing how ethnographic work points to diversifying effects of globalization
Webster's World of Cultural Policy
Web resources on cultural policy, several with global dimension, from site promoting cultural democracy
World Culture Reports
1995 UNESCO world culture report (available online) and 2000 report (overview and statistical tables) chart extent of cultural diversity, promote inclusion of culture in development policies, and foster respect for all tolerant cultures in "rainbow river";