Title: A gold card for seniors' golden years - New York Daily News
Headings: A gold card for seniors' golden years
A gold card for seniors' golden years
Content: A gold card for seniors' golden years - New York Daily News
Advertisement
Advertisement
News
A gold card for seniors' golden years
By Mason Braswell
Daily news writer |
Dec 20, 2010 at 1:59 PM
Not everything that glitters is gold. The Senior Gold Card from American Express — a charge card targeted at consumers older than age 62 — may shimmer when you land discounts on cruise tickets and dining out, but it can sting you if you aren't careful. In recent months, more invitations for American Express' Senior Gold Card have wound up in consumers' mailboxes as the company ramps up its marketing efforts among seniors, who tend to be less risky, according to Mintel Comperemedia, a firm that tracks credit card mailings. The card, which debuted about a dozen years ago, offers all the benefits of a regular AmEx Gold card, such as fraud protection and hotel freebies. The Senior Gold Card's annual fee is $55, $70 less than the rate for a regular Gold Card. In addition, cardholders will gain access to senior-specific benefits, including a global assist hotline, which provides information about handicapped access; transportation assistance; and referrals to doctors and lawyers. AmEx also promotes senior membership rewards certificates, which offer deals on dining, shopping and travel. You can also enjoy protection from fraud and theft — American Express will insure purchases against accidental damages and theft for up to 90 days after the purchase.