Title: 10 Tips for Creating a Social Media Policy for Your Business : Social Media Examiner
Headings: 10 Tips for Creating a Social Media Policy for Your Business
10 Tips for Creating a Social Media Policy for Your Business
Why Social Media Policies?
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#1: Gather Your Team
#2: Focus on Creating Culture
#3: Consider Legal Ramifications, Including the National Labor Relations Review Board (NLRB)
#4: Separate Overall Policies from Site-Specific Guidelines
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#5: Don’t Reinvent the Wheel
#6: Include External Regulations
#7: Create Two Policies
#8: Emphasize Education
#9: Ask a Lawyer to Review the Policy
#10: Don’t Let it Collect Dust
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Content: one for employees using social media for their job and one for employees using social media in their personal lives. The first policy, focusing on job-related activities, should cover everything we’ve been discussing here: defining your team, articulating roles and responsibilities, branding guidelines, and becoming clear about what internal and external policies must be complied with. The second policy, focusing on employees using social media in their personal lives, should give employees information about what they can and cannot say about your company on their personal site. Some organizations – including military organizations and health care – will want to be very specific about what employees are not allowed to share online. For example, trade secrets, client information and even employee whereabouts might be kept strictly confidential. Other organizations will want to encourage employees to act as brand ambassadors. Some even go so far as to provide guidance as to how to talk about the company online. However you’d like your employees to discuss (or not discuss) your company online, give them guidance. Two words of caution: