Title: Nudge: How Small Changes Can Significantly Influence People’s Choices – Effectiviology
Headings: Nudge: How Small Changes Can Significantly Influence People’s Choices
Nudge: How Small Changes Can Significantly Influence People’s Choices
Table of contents
Examples of nudges
Types of nudges
The psychology of nudging
Negative nudges
How to use nudges
How to respond to nudges
Ethics and criticisms of nudging
Summary and conclusions

Content: Getting people to slow down. Encouraging people to slow down their decision-making process can help them make better decisions. For example, on social media, encouraging people to wait a short while between the moment they submit a post and the time when it’s actually posted can lead people to edit and cancel posts that they would have otherwise regretted making public. Many of these types of nudges can be used both to influence other people’s behavior, as well as your own. For example, to reduce the amount of soda that you and your family drink, you can make the soda bottles a more difficult option to choose, by placing them at the back of the fridge where they’re inconvenient to reach. Similarly, you can also put a sticker on top of them, with a reminder for you all that you’re trying to drink less soda. Note: nudges can be classified based on other criteria, such as whether they are transparent or non-transparent, or whether they involve defaults and anchors, physical design, or deliberation tools. The psychology of nudging
Because there are many different types of nudges, which can be used in different types of situations, there is no single mechanism that explains how nudges work. However, nudges are generally based on the premise that people are imperfect decision-makers, who display systematic patterns of deviation from rationality, so that by changing people’s choice architecture, which is the context in which they make decisions, it’s possible to influence the decisions that they make.