Title: Change Powers Accenture’s Biggest Brand Move in a Decade | Accenture Newsroom
Headings: Newsroom
Newsroom
Content: The brand campaign launches simultaneously across all of Accenture’s internal and external digital properties, through television and online advertising, including social media campaigns across the Americas, Europe and Asia. The new creative leverages the Accenture symbol — “>” — which has been part of the company’s logo for more than 20 years, and will affect every touch point. “From a creative perspective, this was a massively exciting brief and opportunity,” said David Droga, founder and creative chairman, Droga5. “ More than just creating a new purpose and campaign, we worked closely with leadership teams, people and clients around the world at every step to help shape the future of our company. This marks a bold evolution for all of us at Accenture.” Acquired by Accenture Interactive in 2019, Droga5 is a globally acclaimed creative agency that has become synonymous with high-caliber, influential and industry-defining work. Recently named agency of the decade by both Advertising Age and Adweek, Droga5 fulfills Accenture Interactive’s ambition of building a new agency model that delivers seamless, rewarding brand experiences to clients and consumers at every touchpoint. Accenture is currently ranked number 31 on Interbrand’s ranking of the top 100 global brands, with a brand value of over $16.2 billion. That represents more than a 212% increase in value since 2002, when the company debuted at number 53 on the Interbrand ranking. Additional imagery from Accenture’s global brand campaign can be found here.