Title: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Headings: Why Twitter's Problems Aren't Going Away (TWTR, FB)
Why Twitter's Problems Aren't Going Away (TWTR, FB)
Twitter's Growing Pains
Twitter's Strength Is Also Facebook's Strength
The Social in Social Media Is Missing
Source: American Press Institute
You Can Follow Trump Tweets Without an Account
Inadequate Information for Advertisers

Content: This of course doesn't include non-users visiting the website to read President's Trump feed themselves or following a feud between celebrities. Even Twitter Moments, a digest of trending news, is visible to non-users. The data for non-users visiting the website doesn't exist, but one can assume it is substantial considering how many news stories now reference tweets. It could be time Twitter installed a login barrier or at least started reporting on total visitors to the website rather than just registered users' activity. Inadequate Information for Advertisers
If your ad business struggles during a presidential election, you don’t have an ad business. — Downtown Josh Brown (@ReformedBroker) February 9, 2017
U.S. digital ad spending surpassed TV ad spending for the first time last year. It now makes up 37% of total ad spending. “ Digital advertising is not only pulling dollars from traditional media, but it’s also creating new advertising opportunities at the local and national level,” said eMarketer forecasting analyst Martín Utreras. However, social marketers admit that ROI is difficult to estimate. In this scenario, the company that offers you the best ad targeting, useful metrics and the biggest audience is king.