Title: 
Headings: Shortage of Microchips and its Impact on the Auto Industry
Monday, February 15, 2021
Shortage of Microchips and its Impact on the Auto Industry
After unprecedented zero sales, plant shutdown; the global auto industry is now facing a microchip shortage, also spawned out by the COVID pandemic.
Taiwan attempts to be the savior
Microchip and its importance
Why there is a microchip shortage?
Microchip shortage case study: Japan auto industry
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Content: Hence, a lot of factors accumulated together impacted the supply of microchips to the automobile and tech industries. Rather say, the lockdown actually imbalanced the demand and supply ratio between the microchip-automobile industries. The situation was okay so far until the automobile production commenced again and demand for vehicles went up. Once the lockdown restriction was being eased across the world in the latter half of 2020, the automobile sales shot up some notches to the delight of the manufacturers, especially due to the pent up demand and rise in preference for personal mobility. Here, the microchip shortage came to light, as all the industries were suddenly seeking the small chips for their respective product manufacturers. As MD of AlixPartners, Dan Hearsch described the situation, “Everybody and their brother wanted to buy an Xbox and PlayStation and laptops, while automotive shutdown. Then automotive came back faster than expected.” Microchip shortage case study: Japan auto industry
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