Title: Racial stereotyping in advertising - Wikipedia
Headings: Racial stereotyping in advertising
Racial stereotyping in advertising
Contents
Defining racism in advertising
Positive effects: targeting specific demographics
Negative effects: causing offence
Beauty whitewash
Why use stereotyping
Examples of racial stereotyping and affected groups
Reducing racial stereotypes
See also
References

Content: Racial stereotyping in advertising - Wikipedia
Racial stereotyping in advertising
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Racial stereotyping in advertising is not always negative, but is considered harmful in that the repetition of a stereotype naturalizes it and makes it appear "normal". It is said that advertisers often utilize already existing deep-seated ideologies in society and base their commercials on them. Stereotypes have been used in advertisement as long as they have been around, and different ads over time have been thought by some to be more racist than others. Racial stereotypes are used frequently in advertising. They are mental ideologies that the viewer assigns meaning to based on their membership in a social category in order to process information "as such, stereotyping does not by definition carry negative or positive values". Because of this, we see many different outcomes; racial stereotyping can be positive for the advertiser as well as the viewer in instances where specific demographics are being targeted. However, it can also be perceived negatively in instances where the stereotyping begins causing offence. " Marketers should be aware of the potential to cause serious or widespread offence when referring to different races, cultures, nationalities or ethnic groups". Contents
1 Defining racism in advertising
2 Positive effects: