Title: Why Is TikTok So Popular? Why the Social Network Is Unique
Headings: Why Is TikTok So Popular? Why the Social Network Is Unique
Why Is TikTok So Popular? Why the Social Network Is Unique
A Brief Recap of TikTok
The Best Tech Newsletter Anywhere
The “For You” Page and the Algorithm
TikTok Trends
Communities on TikTok
The Future of Social Media

Content: RELATED: What Is TikTok, and Why Are Teens Obsessed with It? The “For You” Page and the Algorithm
The biggest reason that so many teenagers, and people of all ages, are still addicted to TikTok is the app’s content discovery feed, better known as the “For You” page or FYP. This page acts as the primary timeline on the app and is how people find new content. TikTok is powered by a unique algorithm that uses AI and machine learning to populate the FYP with the most optimal content to show a particular user. To determine your interests, the app meticulously tracks which types of videos you primarily interact with. For example, if you like, comment, or share clips that center on the outdoors, then you will see more videos about the outdoors on your feed. The algorithm also establishes relationships based on different videos that the same users interact with. This is similar to Amazon’s “frequently bought together” section that creates suggestions based on purchased products. Unlike other social networks that are primarily built on connections between people who know each other in real life, TikTok focuses on optimizing the content you see.