Title: How Perceptions Affect Consumer Behavior?
Headings: How Perceptions Affect Consumer Behavior?
How Perceptions Affect Consumer Behavior?
Faisal Zaidi MCIM Follow
Head Of Marketing | Communications | Government and Public Relations | Big Data | Dubai House Price Indices
Faisal Zaidi MCIM
Head Of Marketing | Communications | Government and Public Relations | Big Data | Dubai House Price Indices

Content: An Explanation
Consumers directly equate price with quality. They expect products with high price to offer a high quality experience over other. Throughout the decision making process they look for cues to validate their own expectations. If consumers spent time in validation and available cues indicate a superior quality, they often create emotional ties. When the perceived value of a purchase decision is very high (its financial or social implications), consumers are very cautious. This explains why people are careful when purchasing gifts, or planning for special occasions. Consumers are willing to spend time, involving themselves into the process and ensuring they choose the best under given circumstances. The degree of involvement is subject to consumers personal, psychological, and social contexts hence the extent of their pursuit can’t be determined but their willingness to engage is certain. When perceived value of a purchase decision is low (for routine decisions), consumer tend to take impulsive decisions. This explains why over 70% purchases in supermarkets are unplanned.