Title: What is Market Research and Competitive Analysis? | 280 Group
Headings: What is Market Research and Competitive Analysis?
What is Market Research and Competitive Analysis?
What Does Market Analysis Mean?
What problems can market research solve?
Identifying markets
Scoping products
Investigating the best marketing options
Analyzing business success
Develop Digital Products That Matter
Are you getting yourself out of the building?
Market Research and Competitive Analysis: Numbers vs the Story
Getting Help and Getting Started with Market Research
What are market research methods?
Competitive Analysis
Which competitors should I look at during competitive analysis?
Competitive analysis model – Porter’s 5 forces
Product Comparisons for Competitive Analysis
Competitive Analysis Beyond Product Comparisons

Content: Here are four categories of decisions Product Managers use market research for. Identifying markets
Identifying market needs and customer problems
Segmenting markets
Documenting the customer journey
Evaluating new markets
Scoping products
Defining or testing new product concepts
Solidifying pricing
Prioritizing features and releases
Investigating the best marketing options
Creating or testing messaging
Measuring marketing program results
Analyzing business success
Measuring customer satisfaction
Learning about the competition
Develop Digital Products That Matter
Learn the iterative customer-led product management methodology used by successful companies. Register Now
Are you getting yourself out of the building? Product Managers often start their journey as Product Managers because they know a lot about a product category. Very quickly their instinctive market knowledge is no longer up to date. The best attitude of the successful Product Manager is one of humble curiosity. At each decision point, rather than assuming the people around the table know what the right answer is, assume that you don’t know. Head out into the world and ask questions. Really listen to the answers and then hear the underlying assumptions that are built into the answer. Some questions are harder and more complex to get answers to.