Title: Timing Is Everything in a News Cycle
Headings: Timing Is Everything in a News Cycle
Timing Is Everything in a News Cycle
What is a news cycle and when should I contact a journalist?
Newspapers
Blogs
TV Stations
Radio Stations
How and When to Break Your Story
Reaching Journalists After 6:00 P.M.

Content: Timing Is Everything in a News Cycle
Marketing Public Relations
Timing Is Everything in a News Cycle
What is a news cycle and when should I contact a journalist? •••
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Guy Bergstrom is a former writer for The Balance Small Business. He is an award-winning journalist and experienced public relations professional. Read The Balance's editorial policies
Guy Bergstrom
Updated December 09, 2018
When it comes to promoting your event, whether it's a press conference to launch a new product or a benefit concert, timing is everything. Publicizing your important event or product at the wrong time is useless. On the other hand, publicizing a story at just the right time in the news cycle will most likely get picked up by the media—as long as the information is viewed by the media as being important to the public. So exactly what is a news cycle, and how does a news cycle work across different news platforms? Let's start by looking at the different kinds of media outlets because they all operate on completely different news cycles. Newspapers
Newspapers, whether national or local in nature, are printed once a day, typically at night. Even though the majority of newspapers have digital versions, online coverage either applies to breaking news stories or stories that ran in the print edition and may be extended or shortened in length.