Title: Ch. 7 TB: Consumer Buying Behavior Flashcards | Quizlet
Headings: Ch. 7 TB: Consumer Buying Behavior
Ch. 7 TB: Consumer Buying Behavior
PLAY
Terms in this set (234)
THIS SET IS OFTEN IN FOLDERS WITH...
Ch. 6 TB: Target Markets, Segmentation and Evaluat…
Ch. 5 TB: Marketing Research and Information Syste…
Chapter 8 TB: Business Markets and Buying Behavior
Chapter 10: Digital Marketing and Social Networking

Content: The reason for the purchase involves what the product purchase should accomplish and for whom. The buyer's moods like anger, anxiety, or contentment or conditions like fatigue, illness, or having cash on hand may also affect the consumer buying decision process. Such moods or conditions are momentary and occur immediately before the situation where a buying decision will be made. In what ways can situational influences affect the consumer buying decision process? Thebuyer'smoodslikeanger,anxiety,orcontentment,orconditionslikefatigue,illness,orhavingcash on hand can affect the consumer buying decision process. Such moods or conditions are momentary and occur immediately before the situation where a buying decision will be made. They can affect a person's ability and desire to search for or receive information, or seek and evaluate alternatives. Moods can also significantly influence a consumer's postpurchase evaluation. If a person is happy immediately after purchase, he may be more likely to attribute the mood to the product and will judge it favorably. Discuss how perceptual processes may influence the consumer buying decision process.