Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Because they grew up in an ad-saturated world, college students are harder to reach with traditional advertising. They are more likely to respond to word of mouth, including recommendations from their friends. College students are "trial receptive," meaning that they are open to new ideas and have yet to develop strong brand affiliations. Remember that while the college market is incredibly stable and static, individual student consumers are moving targets, changing both attitudes and addresses frequently. Don't just sell stuff to students. Instead, focus on building relationships with them. College students are trendsetters. Even when they're not making purchases, they're influencing them. 9. Promote affordability
Additionally, according to The Pollack Group, another method of marketing to college students is by providing products and services that are affordable.