Title: Consumer Behavior in the Economy | Your Business
Headings: Consumer Behavior in the Economy
Consumer Behavior in the Economy
Consumer Behavior and Consumer Theory
Influences on Consumers
Consumers Don't Always Behave Rationally
Utility and Consumer Behavior
Studies in Consumer Behavior
Store Aesthetics and Consumer Purchases
Product Aesthetics and Consumer Purchases
Websites and Consumer Purchases
A Summary of Consumer Behavior

Content: This can be done by identifying segments of the market and targeting advertising specifically at that segment. In practice, marketers do this all the time by selling their products based on what that product can do. Household products, such as laundry detergent, can be sold on the basis of its functionality and ability to make clothes cleaner. Other products try to feature their utility but attempt to frame that utility in a hip advertisement. Mobile phones are an example of this because they wrap the phone’s ability to connect people with trendy marketing that includes the use of fun apps and chatting services, both of which enhance the experience of using a phone. Studies in Consumer Behavior
Whereas consumer theory tries to put forth a relatively static theory of how consumers make purchase decisions, marketers and store designers understand that not all purchases are rational. There are all sorts of different influences that can drive a person to make a purchase, including the impact of marketing and store layout. Store Aesthetics and Consumer Purchases
The aesthetics of a store can influence consumer impulse-buying behavior. Marketing and advertising can drive consumers into a store, but once there, the store’s ambiance itself can affect whether a person makes a purchase. Researchers noted that store features that highlighted products were most likely to drive impulse buying.