Title: Negative & Positive Effects of Advertising | by James Ashley | Medium
Headings: Negative & Positive Effects of Advertising
Negative & Positive Effects of Advertising
Public Service Advertisements
Social Benefits
Economic Benefits
Public Health
Comparative Advertising
Free Entertainment
Capital Investment
Company Image
Mass Communications
Universal Appeal
Now for the flip side of the advertising coin.
Misrepresentation
False Images
Unrealistic Expectations
Promotion of Harmful Products
Political Influence
Corrupting the Youth
Environment Threats
Final Thoughts:
Citations:

Content: Few consumer researchers doubt the pervasive and important influence that mood has on the processing of information and decision making by consumers. Strong evidence suggests that individual choice behavior can be based on affective as well as rational factors. Further, the impact of mood states on the consumer decision process appears to be a function of the valence of the current mood. Most of the studies that have investigated the role of mood or emotion in advertising have looked at the ability of ads to elicit different affective states. This work has popularized the “attitude toward the ad” stream of research which typically views this construct as an intervening variable that mediates the effects of the advertising message on brand attitudes and preferences. Misrepresentation
Advertising aims to present a product in the best light possible. There is some leeway in the creative process. The problem arises when the dramatization crosses the line into falsely representing a product. Hefty fines can result from false advertising when levied by the Federal Trade Commission. False Images
Advertising is ingrained in American culture, from children’s programs on Saturday morning to talk shows and prime time TV.