Title: Solving market problems for your target market
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Content: Solving market problems for your target market
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Deciding which market problems to solve for your target market
Identifying market problems
After you have interviewed potential users of your product and reviewed the results, the next step is to understand their common problems, which are also known as market problems. While your target market’s problems might be stated in different ways, there could be recognizable patterns across the data. Look for common themes or attributes across all interviews. Market problems are your target market’s stated or silent problems. This could refer to existing inefficiencies, awkward workflows or non-optimal solutions. The key to finding a market problem is to listen for frustrations, or “if only” statements, that arise during interviews. Market problems: