Title: How Emotions Influence What We Buy | Psychology Today
Headings: How Emotions Influence What We Buy
Peter Noel Murray Ph.D.
How Emotions Influence What We Buy
The emotional core of consumer decision-making

Content: An understanding of consumer purchase behavior must be based on knowledge of human emotion and include the paramount influence that emotions have on decision-making. SHARE
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Brand Narrative
Submitted by on January 16, 2014 - 7:06pm
Great article! Marketers understand that we are emotional creatures. The Geico commercials are good examples of brand personality. Geico is like a funny friend who you love to see because he makes you laugh. The jokes/personality make us like the friend. The jokes/personality make us like Geico commercials. Would you mind giving me an example of "brand narrative?" I'm really curious on this topic. Reply to
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Hi Peter, great article.