Title: Nudges - Economics Help
Headings: Nudges
Nudges
Examples of nudges
Examples of nudges
Commercial nudges
Evaluation of nudges
Nudge theory
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Content: Would you be less willing to bu a muffin, if it is labelled as 450 calories? Use of technology. Technology can be left to make better decisions for us. For example, when the UK behavioural team tried to reduce energy use in heating homes through education, they had little effect. But, when they trialled the use of automated technology – it was much more successful. The Nest Learning Thermostat uses sensors and machine-learning to understand the thermal properties of your building and your occupancy habits. It led to a 6% fall in energy use. ( Blog, 30 Nov 2017)
Examples of nudges
Displaying social trust. One of the strongest nudges is to show feedback from peers. Positive reviews displayed prominently – play a significant role in encouraging people to buy.