Title: A Brief Introduction to Motivation Theory |
Headings: A Brief Introduction to Motivation Theory
A Brief Introduction to Motivation Theory
What is Motivation?
1. Content Theories about Motivation
Incentive Theory
2. Process Theories about Motivation
Expectancy Theory
Goal Theory
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Content: A Brief Introduction to Motivation Theory |
A Brief Introduction to Motivation Theory
Management Theories > Motivation Theory
What is Motivation? Motivation is the answer to the question “ Why we do what we do ?”. The motivation theories try to figure out what the “ M ” is in the equation: “ M motivates P ” (Motivator motivates the Person). It is one of most important duty of an entrepreneur to motivate people. ( I strongly belive that motivating people with visionary and shared goals is more favorable than motivating through tactics, incentives or manipulation through simple carrot and stick approaches because motivating with vision is natural wheras the former is artificial and ephemeral). Now, lets rise on the shoulders of the giants : A Classification of Motivation Theories (Content vs. Process)
Motivation theories can be classified broadly into two different perspectives: Content and Process theories. Content Theories deal with “what” motivates people and it is concerned with individual needs and goals.