Title: Chiquita Brand Story | Who is Miss Chiquita? | Chiquita bananas
Headings: 
Chiquita is bananas
Content: The ships were painted white to reflect the tropical sun and maintain the optimum temperature for bananas, and were referred to as “The Great White Fleet”. 01 / 01
1907
Great White Fleet
The Great White Fleet name can be traced back to 1907, when President Teddy Roosevelt sent a fleet of warships on a worldwide tour. These ships were painted white instead of the now customary gray, and became known as the Great White Fleet. 1907
Great White Fleet
At the same time, Captain Baker also painted his ships white to reflect the tropical sunlight and allow banana temperatures to be more easily maintained. Today, cargo shippers to and from Central America only have to call the Great White Fleet to get the same superior service they have enjoyed for almost a century. Great White Fleet is a component of Chiquita Brands International, headquartered in Charlotte, NC. Chiquita Brands and it’s subsidiaries employ approximately 20,000 people across 70 countries and six continents. We are proud of our company and even prouder of the people who make up our organization. 01 / 01
1944
Miss Chiquita, our first lady of fruit
In her early years, Miss Chiquita found fame in the fruit aisle as an animated banana. Drawn in 1944 by cartoonist Dik Browne, the creator and illustrator of Hägar the Horrible and the Hi and Lois comics, Miss Chiquita gave a friendly, personal face to the Chiquita brand.