Title: Amazon Is Not a Retail Company -- at Least Not Anymore | The Motley Fool
Headings: Amazon Is Not a Retail Company -- at Least Not Anymore
Amazon Is Not a Retail Company -- at Least Not Anymore
Understanding this key idea behind Amazon's business model is key to understanding it as an investment.
Image source: Amazon.
A summary of Amazon's services
Amazon makes itself its biggest customer
Putting it in context
Why investors need to see Amazon through the services lens

Content: Prime is Amazon's loyalty membership program, which started with a flat fee for two-day shipping. Amazon has slowly added more and more benefits to the program such as video and music streaming, free e-book rentals, exclusive products, and more. With the acquisition of Whole Foods, Prime will become the loyalty program for the grocery chain as well. Amazon Prime Video: A video-only offering of Prime available in markets without Prime shipping benefits as well as the United States. AmazonFresh: AmazonFresh is Amazon's online grocery ordering and delivery service. The rollout of the service has been very slow, reaching just a few cities in the decade since its initial launch. Amazon Advertising: Amazon's digital advertising platform for selling more products, boosting online traffic, and/or increasing app downloads.