Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Modern-day college students grew up with the world wide web and spend hours at a time online studying, surfing the net and socializing with their friends. Smart marketers can not only to advertise to their young customers but interact with them, too. Create a well-designed website that appeals to the college demographic and link it to your social media profiles for maximum effect. 3. Turn campuses into ads. Enterprising marketers can literally decorate a college campus with their message. Use sidewalk chalk to create eye-catching ads on campus thoroughfares and post flyers on campus bulletin boards, where they're sure to catch receptive students' eyes. 4. Buy ads in campus media. Every college has a newspaper, and many have student-run TV stations and magazines.