Title: How to Find Product/Market Fit for Your Startup
Headings: How to Find Product/Market Fit for Your Startup
How to Find Product/Market Fit for Your Startup
Find Product/Market Fit
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
How to Measure Your Product/Market Fit
Conclusion
Product/Market Fit, Defined by a Startup Legend
How to Find Product/Market Fit
Find Your Value Hypothesis
Source
Choose the Right Industry
A Pre-Existing Product Category
Large Numbers of Interested Customers
Lots of Successful Competition
Clear Axes of Competition
Copy What Works
Source
How to Measure Your Product/Market Fit
High Net Promoter Score
Source
Low Churn/High Retention
Here’s How to Find Product/Market Fit
About Ivan Kreimer

Content: As a startup founder, your job isn’t to focus on building a great team or building a great product—those are great goals on and in themselves which you should eventually focus on. But when you’re just getting started, you want to build the thing that makes people, in the words of Andreessen, “knock down your door to get the product.” He summarized this point in what he called Rachleff’s Law of Startup Success: the #1 company killer is lack of market. As a corollary to Rachleff’s law, and the ultimate point of his article, Andreessen defined the only thing that matters for any startup founder is to get to product/market fit. Your job is to find the market that wants the product you are building—not the one you’ve already built. As you build the product, you need to find the people who will use it, take their feedback, and make it better until the market can’t live without your product. In the simplest terms, “product/market fit means being in a good market with a product that can satisfy that market.” When you fail to achieve product/market fit, the market’s answer will be clear: The customers aren’t quite getting value out of the product, word of mouth isn’t spreading, usage isn’t growing that fast, press reviews are kind of “blah”, the sales cycle takes too long, and lots of deals never close.