Title: Nudge (book) - Wikipedia
Headings: Nudge
(book)

Nudge (book)
Contents
Summary
Human behavior
Two systems of thinking
Fallacies and biases
Libertarian paternalism
Policy recommendations
Retirement saving
Health care
Reception
See also
Notes
References
External links

Content: Status quo bias
This is when people are very likely to continue a course of action since it has been traditionally the one pursued, even though this course of action may clearly not be in their best interest. An example of the status-quo bias at work would be when magazine companies offer trials of their magazines for free, but then, after the trial has ended, continue to send magazines and charge the customer until he or she actively end the subscription. This leads to many people receiving and paying for magazines they do not read. Herd mentality
People are heavily influenced by the actions of others. Sunstein and Thaler cite a famous study by Solomon Asch where people, due to peer pressure, answer certain questions in a way that was clearly false (such as saying that two lines are the same length when they clearly are not). Libertarian paternalism
Libertarian paternalism (also called soft paternalism) is the union of two political notions commonly viewed as being at odds: libertarianism and paternalism . Sunstein and Thaler state that "the libertarian aspect of our strategies lies in the straightforward insistence that, in general, people should be free to do what they like-and to opt out of undesirable arrangements if they want to do so". The paternalistic portion of the term "lies in the claim that it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better". Choice architecture describes the way in which decisions are influenced by how the choices are presented.