Title: Why does shopping feel so good? - BBC Worklife
Headings: 
Why does shopping feel so good?
Those little tags really do crazy things to people’s minds.
The scarcity impulse
Resist the urge

Content: Disney)
Some research has also looked into how touch impacts our money decisions. In 2003, in the US, Illinois’ state attorney general’s office issued a statement around the Christmas holidays warning consumers to be careful about holding an object as it might encourage them to buy it. It might have been one of the odder public service announcements, but research indicates that touching an object increases feelings of ownership — and we don’t like to lose things that we own, Rick said. As soon as you feel something you become a “quasi-owner” of that item, he said. That’s when loss aversion kicks in — a theory that people can’t bear to lose money or goods — and it becomes difficult to let go, regardless of whether you need or can afford the item. This partly explains why we simply must have that car we just took for a test drive or why losing a house to another bidder can be so devastating. Often, the moment we sit behind the wheel or walk through a place, we want it. But, we don’t immediately hand over our credit card in exchange for car keys because there’s a lot more work that goes into purchasing a vehicle or a house than a video game or a pair of trousers. In the case of the former, there’s a built-in time lag between when we want something and when we buy, Howell said. “ It takes a lot of time and effort to think about a house and to pull the trigger,” he said.