Title: DeSoto (automobile) - Wikipedia
Headings: DeSoto (automobile)
DeSoto (automobile)
Contents
1929–1942
1929–1942 gallery
1946–1960
1946–1960 gallery
1961
Termination factors
Recession
Dealer networks
Brand management and marketing
DeSoto trucks
Models
Advertising
Motorsport
See also
References
External links

Content: DeSoto's failure to adjust to changing market trends, evidenced by its lack of a new compact car model in 1960 as GM, Ford and DeSoto's siblings Dodge and Plymouth had done, also hastened its demise. Brand management and marketing
Chrysler's brand management during the 1950s pitted each of its five marques (Plymouth, Dodge, DeSoto, Chrysler and Imperial) against one another, causing the greatest damage to DeSoto. Rather than managing the market relationship to specific price points for particular consumers, as General Motors had done successfully, Chrysler allowed its divisions to develop products targeting markets covered by their own sister divisions. Dodge was most successful when it introduced the lower-priced Dodge Dart in 1960. The Dart was advertised in comparison to the "C" car, the "F" car and the "P" car (Chevrolet, Ford, and Plymouth, respectively). While sales of the Dart increased in 1960, they did so at the expense of Plymouth. Traditionally one of the three lower-priced brands, Plymouth fell out of third place, to regain it only twice (1971 and 1974) before its own demise in 2001. Dod