Title: Product Beta Testing & Market Testing | Cleverism
Headings: Product Beta Testing & Market Testing
Product Beta Testing & Market Testing
PRODUCT BETA TESTING
Objectives of Beta Testing
Product Management
Quality
Usability
Support
Marketing
Benefits of Beta Testing
Successful Beta Testing
Steps in Beta Testing
1. Plan
2. Engage Participants
3. Distribute Product
4. Collect Feedback
5. Evaluate Feedback
6. Conclude
100 Tips for Better Beta Tests
Product Market Test
1. The Simulated Market test
2. Trial Selling
MARKET TESTING
Objectives of Market Testing
Gaining Objective Insight
Key Questions before Starting Market Testing
Possible Issues with Market Testing

Content: Evaluate Feedback
The data collected till now is extremely valuable for the product and the company’s future plans. The system in place mentioned in the last step should allow the data to be accessed and organized. This data then needs to be reviewed critically and relevant results incorporated into the product design and support. 6. Conclude
With the relevant feedback recorded, analyzed and utilized, it is now time to conclude the project. The participants should be given feedback about the project and the product they should be thanked or rewarded for their time and effort. A good reward plan may help cement their place as product champions going forward. 100 Tips for Better Beta Tests
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Product Market Test
The market test is not always conducted by a product design team. It may be prohibitively expensive, or a small launch may allow a competitor the time to catch up to the new product. Whether or not to employ this process will depend on a product’s category, the company’s operational flexibility and strategy.