Title: Shopping IS Good For You: How Manolos Can Save Your Life
Headings: Shopping IS Good For You: How Manolos Can Save Your Life
Shopping IS Good For You: How Manolos Can Save Your Life
Content: Whether that information makes you fear for your financial ruin or lunge for your American Express gold card, Paul Zak, Ph.D., director of the Center for Neuroeconomics Studies at Claremont Graduate University, is sure about one thing: Shopping is good for all humanity. Take a typical exchange between sales-person and customer: When you buy a dress, you're psyched because you have a new outfit. But the saleswoman is psyched too, because she just scored a commission. You help her, and she helps you. The positive effects continue to pile up, often unintentionally, even after your purchase. Thanks to your newly elevated mood, you might smile at a stranger on the bus, or offer to make dinner for your guy when you get home, passing along residual happiness. Everybody wins. And it's not only about pleasure.