Title: Nudges - Economics Help
Headings: Nudges
Nudges
Examples of nudges
Examples of nudges
Commercial nudges
Evaluation of nudges
Nudge theory
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Content: The Nest Learning Thermostat uses sensors and machine-learning to understand the thermal properties of your building and your occupancy habits. It led to a 6% fall in energy use. ( Blog, 30 Nov 2017)
Examples of nudges
Displaying social trust. One of the strongest nudges is to show feedback from peers. Positive reviews displayed prominently – play a significant role in encouraging people to buy. Companies may display favourable reviews next to their product. The government may also show examples of people who have benefited from certain schemes (or show images of people caught and then named and shamed for tax evasion/benefits fraud.) Specific messages. To reduce missed hospital appointments, most hospitals send SMS text reminders on the day. Studies suggest that changing the words of the SMS can influence how successful these text messages are.