Title: ECOFEMINISM, THE ENVIRONMENT, AND SOCIAL MOVEMENTS
Headings: 
Analysis of Meaning
The connection is apparent in how McGee establishes the existence of movements. McGee argues,
Fanatasy-Theme Analysis
Rhetorical Artifact
Feminist Vision

Content: Central to McGee's conception of social movements is his critique of traditional view of movements as a phenomenon with structure. McGee contends that social movements inherently have structure because they are undertaken by people in society, but structure should and cannot be the focus of a rhetorical study. McGee argues,
A consciousness is presumed by the concept "movement" which requires meaning, order and pattern in human experience even when these regularities must be manufactured. A theory of movement, therefore, must determine the identity and meaning of the consciousness which inspires us, as citizens and scholars, to seek and see "movement" when we look at historical and social facts. ( p. 242) McGee insists that theory be totally reconceptualized and the new theory based in "'movement' existing as a figure or meaning within the ground/context of human communication" (p. 242). In conceptualizing movements as meaning the theorist will need to "prove rather than presume the existence of 'movements (s)' . . . by observing changes in the "ideographic structures of social norm systems" (p. 243). Both McGee and Cathcart conceptualize movements based on rhetorical theory rather than formulations from other fields; however, as other disciplines move toward understanding movements as symbolic rather than structural, rhetorical theory needs to respond. Indeed, the alternative views indicate that understanding the symbolic meaning of movements is the appropriate approach to movements.