Title: The Ultimate Guide to Product Marketing in 2021
Headings: The Ultimate Guide to Product Marketing in 2021
The Ultimate Guide to Product Marketing in 2021
→ Download Now: Free Product Marketing Kit [Free Templates]
What is product marketing?
Product Marketing vs. Conventional Marketing
Product Marketing Go-to-Market Kit
Fill out this form to access your free kit.
Why is product marketing important?
Product Marketing Responsibilities
1. Identify the buyer personas and target audience for your product.
Use templates to create buyer personas for your business.
2. Successfully create, manage and carry out your product marketing strategy.
3. Work with and enable sales to attract the right customers for your new product.
4. Determine your product’s positioning in the market.
5. Ensure your product meets the needs of your target audience.
6. Keep your product relevant over time.
Product Marketing Strategy
1. Define your product’s target audience and buyer personas.
2. Determine the positioning and messaging to set your product apart.
3. Set goals for your product.
Use a free template to help you create and achieve your SMART goals.
4. Price your product.
Competitive vs. Value-Based Product Pricing
5. Launch your product.
Internal Aspects of a Product Launch
External Aspects of a Product Launch
Product Marketing Examples
1. Apple
2. Billie
3. Coca-Cola
4. MailChimp
Start Marketing Your Products
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Content: Target your buyer personas effectively. Learn about your competitors (products and marketing tactics). Ensure the marketing, product, and sales teams are all on the same page. Position the product appropriately in the market. Boost revenue and improve sales. There are also questions you, as a product marketer, will have to ask yourself and reflect on in regards to your product. Asking yourself these questions will help you ensure your product is a success among customers. Is this product suitable for today’s market? Is this product appropriate for our customers today? How is this product unique from similar products of our competitor’s?