Title: marketing 2 Flashcards | Quizlet
Headings: marketing 2
marketing 2
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Content: •Stereotype—it is a generalization made about a group of people. •First impression error—it occurs when people observe a very brief bit of a person's behavior in their first encounter and infer that this behavior reflects what the person is like. •Projection—it occurs when people assume that their own beliefs and values are commonly held and normative, and they overestimate the number of others who share them. •Self-fulfilling prophecies—it affects the way people interact with others such that they provoke the very response they expect. Describe the errors that affect the attribution process. •The first is the tendency to make internal causes when focusing on someone else's behavior, known as the fundamental attribution error. •The other error, self-serving bias, occurs when focusing on one's own behavior. Individuals tend to make internal attributions for their own successes and external attributions for their own failures. How are attitudes formed? Direct experience and social learning.