Title: Marketing to College Students - business.com
Headings: Marketing to College Students
Marketing to College Students
Find future customers when you get schooled on student trends and targets.
1. Profile your student targets.
2. Get online.
3. Turn campuses into ads.
4. Buy ads in campus media.
5. Sponsor student events.
6. Make students feel special.
7. Build buzz.
8. Send both snail mail and email
9. Promote affordability
10. Provide incentives
11. Be funny
business.com editorial staff
business.com Member

Content: Enterprising marketers can literally decorate a college campus with their message. Use sidewalk chalk to create eye-catching ads on campus thoroughfares and post flyers on campus bulletin boards, where they're sure to catch receptive students' eyes. 4. Buy ads in campus media. Every college has a newspaper, and many have student-run TV stations and magazines. Advertising in them is both an inexpensive and an effective way to reach college students. 5. Sponsor student events. Lending your support and your money to on-campus events can get you valuable exposure within your target market and can also build your reputation as a student-friendly business. 6.