That is because on Thursday the town officially changed its name to its original indigenous title, Utqiagvik.
The city of about 4,300 people, which sits above the Arctic Circle, experiences more than two months of 24-hour darkness each winter.
Meteorologists predict that the sun will not rise again over the city until the afternoon of 22 January, 2017.
Due to a tilt in the earth's rotation, the sun never rises above the horizon in polar regions during the winter, and never sets there during the summer.
Residents of the city then known as Barrow voted in October to restore its traditional Inupiaq name, Utqiagvik, which means "a place to gather roots" in the local language.
Mayor Bob Harcharek said that the name change "reclaims our beautiful Inupiaq language".
The ordinance was introduced by city council member Qaiyaan Harcharek, son of the mayor, to "promote pride in identity" and "perpetuate healing and growth from the assimilation and oppression from the colonists".
He explained to Alaska Public Media that very few people still speak Inupiaq, and that "our people were severely punished from speaking our traditional language for many years", when missionaries first arrived in the region with the intent of assimilating native peoples.
The Alaska Native Language Center at the University of Alaska estimates that only about 3,000 people speak Inupiaq today.
The name change passed by only six votes, with some residents disagreeing with the cost of changing official references on road signs and municipal documents.
In pictures: Living near the Arctic Circle

The 23-year-old from Banbridge clocked 15 minutes, 50.55 seconds to take almost three seconds off Duffy's 1996 mark of 15:53.47.
Mitchell was third in the British Milers Club event won by Louise Small of England in 15:42.47.
Irish Olympian Kerry O'Flaherty finished seventh in 16:32.56.
O'Flaherty said after the race that she sustained a grade two calf tear at the 1800m mark which required hospital treatment.
The injury could keep the Newcastle women out for a number of weeks.
Mitchell's time was over a minute inside her previous personal best for the distance.
The QUB athlete will now attempt to achieve Athletics Northern Ireland's Commonwealth Games consideration time of 15:39.00 before the 30 September deadline.
Meanwhile, Northern Ireland Commonwealth Games sprinter Leon Reid showed impressive early-season form as he clocked wind-assisted 100m times of 10.26 and 10.27 in Waterford on Saturday.
The 22-year-old, whose mother was born in Belfast, is hoping to switch international eligibility from Great Britain to Ireland and has joined Wexford club Menapians.
Reid won a European junior 200m silver medal for Britain in 2013 and also finished second in the same event at the European under-23s two years ago.

The 22-year-old played in 51 games last season for the Saddlers, who suffered a 6-1 aggregate defeat by Barnsley in the League One play-off semi-finals.
He becomes Alan Stubbs' first signing being named Millers boss on 1 June.
Former Republic of Ireland Under-21 international Forde joined Walsall from Wolves in 2014, and has also previously played for Scunthorpe United.
Meanwhile, Stubbs' former assistant at Hibernian, Andy Holden, has joined Rotherham as first-team coach.
Find all the latest football transfers on our dedicated page.

The Scot, 30, was set to be in the British line-up to defend the title in Brazil but has been ruled out after his top two rides picked up injuries.
Hello Sanctos and Hello M'Lady picked up minor injuries at the start of the season and will not be fit for Rio.
Brash was the top-ranked showjumper in the world last year and is still GB's leading rider in the global standings.
On 18 November 2016 at 13:31 local time, the sun set forever on America's northernmost city of Barrow, Alaska.
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Queen's athlete Emma Mitchell broke Teresa Duffy's 21-year-old Northern Ireland 5,000m record at a meeting in Solihull on Saturday night.
[NEXT_CONCEPT]
Championship side Rotherham have signed Walsall winger Anthony Forde on a three-year deal for an undisclosed fee.
[NEXT_CONCEPT]
Scott Brash, part of Team GB's Olympic gold-medal winning showjumping team at London 2012, will miss the Rio Games.