How to pronounce the budget retailer's name has caused a basket-load of debate.
Some claim "Pry-mark" is an upmarket affectation. Others say "Pree-mark" is a northern thing.
But Primark have tried to settle the matter once and for all, writing on their website: "We like to use Pr-Eye-Mark."
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But Primark isn't the only brand that people mispronounce...
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Pry-mark or Pree-mark?