Well it's worked as a game at least, the Angry Birds app was the first to get 500 million downloads.
So inevitably its makers Rovio are now dipping their toes into the world of film.
An animated feature is set for release in 2016, and they've just announced the cast.
The main character "Red" is set to be played by Jason Sudeikis, and in his first role since Frozen, Josh Gad will play Speedy Chuck.
Arguably the most useful bird, the Bomb, will be played by Danny McBride, who appeared in This is the End with Seth Rogan last year. Bill Hader however, will be on the receiving end of the birds' anger after joining the Pork Side.
Maya Rudolph will act the role of Matilda, and the smooth-talking Tyrion Lannister, or Peter Dinklage, will swap the Game of Thrones set for providing the voice of the Mighty Eagle.
There are a number of supporting roles being added to the flock too, including the YouTube stars Smosh (Ian Andrew Hecox and Anthony Padilla), who have more than 30 million subscribers.
While it might be Rovio's first go at films, they've already enjoyed screen success with their recent animated TV series notching up more than 3 billion views in its first 18 months.
The film's producer Josh Cohen says: "I'm extremely proud of this cast.
"These are some of the funniest people out there today, and we're thrilled to have them all on board."
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A search is continuing for four other people missing at the site.
Reports say an initial collapse caused a crane to fall, bringing down more of the multi-storey building.
At least 20 people were treated for injuries following the incident in Ramat Hahayil, a commercial area in the north of the city.
Pictures from the scene show clouds of dust rising from a huge crater, with large amounts of debris at the bottom.
Dozens of firefighters, rescue and security services were dispatched to the site to help the injured and search for those feared missing.
Israel's Haaretz newspaper quoted a fire service spokesman as saying there were "people buried beneath the sand".
Police moved people away from the area, fearing other parts of the building might also collapse.

The funds, which had been sent from abroad, were frozen amid accusations that campaign groups were hurting India's economy.
The money, totalling more than $272,000 (Â£179,000), was frozen in June 2014.
Greenpeace has called the ruling a victory of democracy and free speech.
Greenpeace India said the government had "arbitrarily barred" it from receiving foreign funds from Greenpeace International and Climate Works Foundation in June 2014.
The Delhi High Court directed the home ministry to unblock the funds in September 2014 but Greenpeace India said it did not receive the money.
Tuesday's ruling means the funds will be released with immediate effect, the group said.
"This is a vindication of our work and the role that credible NGOs (non-governmental organisations) play in support of India's development," Samit Aich, Greenpeace India's executive director, said in a statement.
"This is a strong signal from the judiciary that the government must cease its campaign of harassment of civil society" he said.
India's government can appeal against the decision in a higher court.
The BBC's correspondent in Mumbai, Yogita Limaye, says Tuesday's ruling only pertains to the specific funds frozen in June and does not affect the order the government has in place to prevent Greenpeace and some other NGOs from getting other funds from abroad without the clearance of the Ministry of Home Affairs.
The order came after an Indian intelligence report last year accused several campaign groups of stalling development projects by carrying out protests against their environmental impact.
It's your classic storyline, a group of different birds hurling themselves towards different structures to take out some green piggies.
[NEXT_CONCEPT]
The death toll after a car park collapsed while under construction in the Israeli city of Tel Aviv has risen to three, rescue workers say.
[NEXT_CONCEPT]
An Indian court has ordered the government to release thousands of dollars in funds belonging to the environmental pressure group Greenpeace.