; or (B) an entitlement to purchase such a license with respect to one or more future events. (9) Face value The term face value means, with respect to an event ticket, the initial or acquisition price for the primary sale of the event ticket, exclusive of any taxes or ancillary fees. (10) Fan club program The term fan club program means a membership-based program, primarily established by venues, artists, or performers to offer pre-sale opportunities offered before public on-sale of tickets. (11) Primary sale The term primary sale means, with respect to a particular event ticket, the initial sale of that event ticket by or on behalf of the event organizer, or the sale of an event ticket that was returned to the primary seller or event organizer after its initial sale and is sold by or on behalf of the event organizer under the same terms as such initial sale. (12) Primary seller The term primary seller means, with respect to an event ticket, any person who has the right to sell the event ticket prior to or at the primary sale of the ticket, including the event organizer, or any person that provides services to conduct or facilitate the primary sale of event tickets by or on behalf of the event organizer. (13) Reseller The term reseller means a person who sells or offers for sale, other than through a primary sale, an event ticket. That a reseller is also an event organizer or a primary seller does not exempt the reseller from this definition. (14) Secondary sale The term secondary sale means any sale of an event ticket other than the primary sale of the event ticket, and does not include the sale of a ticket returned to a primary seller. (15) Secondary ticketing exchange The term secondary ticketing exchange means any website, software application, or other digital platform that facilitates or executes the secondary sale of an event ticket. That a secondary ticketing exchange is also an event organizer or a primary seller does not exempt the secondary ticketing exchange from this definition. (16) Seller The term