; or (B) a tool or service that the business user needs to effectively serve the users or customers of the business user. (10) Data broker The term data broker means a person that collects, buys, licenses, or infers data about individuals and then sells, licenses, or trades that data in a commercial transaction. (11) Data processing The term data processing — (A) means any operation or set of operations that is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, or erasure or destruction; and (B) includes the sale, resale, licensing, or trading of personal data. (12) De-identified data The term de-identified data means data, derived from sensitive personal data, that cannot reasonably be used to infer information about, or otherwise be linked to, an identified or identifiable individual or household, or a device linked to such an individual or household. (13) Dominant platform The term dominant platform has the meaning given the term in section 2121. (14) Governmental entity The term governmental entity means a department or agency of— (A) the United States; (B) a State or political subdivision thereof; or (C) a foreign country or political subdivision thereof. (15) Operator The term operator , with respect to a platform, means a person that owns or controls the platform. (16) Personal data The term personal data — (A) means information collected through activity on a platform that identifies or is linked or reasonably linkable to— (i) a user of the platform or any individual; or (ii) a device routinely used by or associated with a user of the platform or any individual; and (B) does not include— (i) de-identified data