; and (II) the website or app is not otherwise an online platform; (vi) a product or service that primarily functions as business-to-business software; or (vii) a virtual private network or similar service that exists solely to route internet traffic between locations. (4) Geolocation The term geolocation means information sufficient to identify street name and name of a city or town. (5) Individual-specific advertising to minors (A) In general The term individual-specific advertising to minors means advertising or any other effort to market a product or service that is directed to a specific minor or a device that is linked or reasonably linkable to a minor— (i) based on— (I) the personal data of— (aa) the minor; or (bb) a group of minors who are similar in sex, age, income level, race, or ethnicity to the specific minor to whom the product or service is marketed; (II) psychological profiling of a minor or group of minors; or (III) a unique identifier of the device; or (ii) as a result of use by the minor, access by any device of the minor, or use by a group of minors who are similar to the specific minor, of more than a single— (I) website; (II) online service; (III) online application; (IV) mobile application; or (V) connected device (B) Exclusions The term individual-specific advertising to minors shall not include— (i) advertising or marketing to an individual or the device of an individual in response to the individual’s specific request for information or feedback, such as a minor’s current search query; (ii) contextual advertising, such as when an advertisement is displayed based on the content of the covered platform on which the advertisement appears and does not vary based on personal information related to the viewer; (iii) processing personal information solely for measuring or reporting advertising or content performance, reach, or frequency, including independent measurement