; or (ii) the website, online service, online application, mobile application, or connected device is directed to teens. (B) Exception Subparagraph (A) shall not apply to an operator that has adopted and complies with a Digital Marketing Bill of Rights for Teens that meets the Fair Information Practices Principles described in section 4. (2) Effective date This subsection shall take effect on the date that is 180 days after the promulgation of regulations under subsection (b). (b) Regulations (1) In general Not later than 1 year after the date of enactment of this Act, the Commission shall promulgate, under section 553 of title 5, United States Code, regulations to implement this section, including regulations further defining the Fair Information Practices Principles described in section 4. (2) Updates Not less frequently than once every 4 years after the date on which regulations are promulgated under paragraph (1), the Commission shall review and update those regulations as necessary. 6. Targeted marketing to children and teens (a) Prohibited acts with respect to children and teens It shall be unlawful for an operator of a website, online service, online application, mobile application, or connected device to collect, use, disclose to third parties, or compile personal information of a user for purposes of targeted marketing (or to allow another person to collect, use, disclose, or compile such information for such purpose) if— (1) such use, disclosure, or compiling of personal information involves or is reasonably likely to involve collection of personal information from a child or teen