1. Short title This Act may be cited as the Specialty Crop Domestic Market Promotion and Development Program Act of 2023 . 2. Specialty crop domestic market promotion and development program Title II of the Specialty Crops Competitiveness Act of 2004 ( 7 U.S.C. 7712a et seq. ) is amended by adding at the end the following: 204. Specialty crop domestic market promotion and development program (a) In general For purposes of encouraging the development, maintenance, and expansion of the commercial domestic market for domestically produced specialty crop commodities, the Secretary of Agriculture, acting through the Administrator of the Agricultural Marketing Service, shall establish a program under which the Secretary will award grants to eligible organizations to implement a domestic market development program for specialty crops. (b) Application An eligible organization seeking a grant under this section shall submit to the Secretary— (1) an application at such time, in such manner, and containing such information as the Secretary may require; (2) a marketing plan that meets the requirements of subsection (c); and (3) a certification that any Federal funds received by such organization under this section will supplement, but not supplant, funds from non-Federal sources (including a private entity) to carry out a domestic market development program for specialty crops. (c) Marketing plan (1) In general A marketing plan submitted under subsection (b) shall— (A) describe the advertising or other demand-oriented, generic domestic promotion activities to be carried out by the eligible organization using funds awarded through a grant under this section; and (B) contain— (i) a description of the manner in which funds received by the eligible organization through a grant under this section, in conjunction with funds and services provided by the eligible organization, will be expended in implementing the marketing plan; (ii) the market goals to be achieved under the marketing plan