; and (2) the Office of Food Loss and Waste established under section 3. (b) Requirements The campaign shall, at a minimum— (1) illustrate how much food goes to waste in the United States and households across the United States; (2) highlight methods for preserving and storing foods; (3) provide consumers tips to identify whether food is still safe and edible, regardless of any BEST If Used By or the USE By date on the label or food packaging indicating quality and freshness; (4) teach consumers the differences between food freshness and food safety; (5) teach consumers how to compost food scraps; (6) develop educational materials usable by several different channels, including for specific industry sectors (including retail, food service, and consumer packaged goods), local governments, schools, community and faith-based organizations, and other appropriate channels; (7) educate consumers on food products made with food waste, including upcycled food products, or that use innovative technology to prevent food loss and food waste; (8) include interactive elements; and (9) inform about intersectional issues of food loss and food waste, including public health, food insecurity, and climate change. (c) Priorities In carrying out the campaign, the Secretary shall prioritize— (1) initial research to determine a means to segment populations to target; (2) identify, using the means determined under paragraph (1), population segments to target; (3) understanding how to best target those identified population segments; and (4) determining which strategies are most effective in changing consumer behaviors. (d) Dual framework campaign (1) In general The Secretary shall carry out the campaign through— (A) community engagement, which allows information to be delivered through locally trusted sources, with locally tailored solutions and partners (such as for donation or compost options)