; and (II) guidance for covered institutions participating in the program that is intended to help lenders effectively reach and support small business concerns in underserved markets, including management and technical assistance delivery. (ii) Contract The Administrator may enter into a contract to provide any training described in clause (i) with an organization— (I) with expertise in lending under this subsection; and primarily specializing in— (aa) mission-oriented lending; and (bb) lending to small business concerns in underserved markets. (iii) Other requirements The Administrator shall provide any training described in clause (i) for the employees and contractors of the Administration that regularly engage with covered institutions or borrowers under the program. (L) Community advantage outreach and education The Administrator— (i) shall develop and implement a plan— (I) to promote the program to prospective covered institutions; and (II) to conduct outreach and educate prospective covered institutions about the program