; or (II) an aggregate of the information of one or more similarly situated individuals; and (ii) designed to— (I) alter, influence, guide, or predict that individual’s behavior; (II) tailor or personalize a product or service to that individual; or (III) filter, sort, limit, promote, display or otherwise differentiate between specific content or categories of content that would otherwise be accessible to that individual. (B) Exclusions The term behavioral personalization does not include the use of historical personal information to merely prevent the display of or provide additional information about previously accessed content. (4) Collect The term collect includes, with respect to personal information or the contents of any communication, obtaining such information or contents in any manner, except when solely transmitting, routing, providing intermediate storage for, or providing connections for such personal information or communication through a system or network. (5) Commission The term Commission means the Federal Trade Commission. (6) Contents The term contents , when used with respect to communication, has the meaning given such term in section 2510 of title 18, United States Code. (7) Covered entity (A) In general The term covered entity means a person who— (i) intentionally collects, processes, or maintains personal information