members may join the joint negotiation entity after the arbitration has commenced. (b) Notice The joint negotiation entity shall provide notice of its intention to initiate final offer arbitration under this section to all of the members of the joint negotiation entity no less than 10 days prior to initiating such final offer arbitration. (c) Membership If a joint negotiation entity initiates final offer arbitration under this section, any individual eligible publisher that is a member of the joint negotiation entity shall remain a member of the joint negotiation entity until the completion of the arbitration, unless the eligible publisher provides written notice to the joint negotiation entity of its intention to withdraw from the joint negotiation entity within 7 days of receiving notice under subsection (b). (d) Proceedings (1) Rules of arbitration The arbitration shall be decided by a panel of 3 arbitrators under the American Arbitration Association’s Commercial Arbitration Rules and Mediation Procedures and the American Arbitration Association-International Centre for Dispute Resolution Final Offer Arbitration Supplementary Rules, except to the extent they conflict with this subsection. (2) Initiation of arbitration A final offer arbitration under subsection (a) shall be initiated as provided in Rule R-4 of the American Arbitration Association’s Commercial Arbitration Rules and Mediation Procedures, except that the joint negotiation entity initiating the arbitration shall refer to this Act in its demand for arbitration, rather than submitting contractual arbitration provisions. (3) Commencement and funding (A) Commencement A final offer arbitration proceeding shall commence 10 days after the date a final offer arbitration is initiated under subsection (a). (B) Funding The cost of administering the arbitration proceeding, including arbitrator compensation, expenses, and administrative fees, shall be shared equally between the covered platform and the joint negotiation entity. (4) Appointment of the