1. Short title This Act may be cited as the Public Diplomacy Modernization Act of 2023 . 2. Avoiding duplication of programs and efforts The Secretary of State shall— (1) identify opportunities for greater efficiency of operations, including through improved coordination of efforts across public diplomacy bureaus and offices of the Department of State; and (2) maximize shared use of resources between, and within, such public diplomacy bureaus and offices in cases in which programs, facilities, or administrative functions are duplicative or substantially overlapping. 3. Improving research and evaluation of public diplomacy (a) Research and evaluation activities The Secretary of State, acting through the Director of Research and Evaluation appointed pursuant to subsection (b), shall— (1) conduct regular research and evaluation of public diplomacy programs and activities of the Department, including through the routine use of audience research, digital analytics, and impact evaluations, to plan and execute such programs and activities; and (2) make available to Congress the findings of the research and evaluations conducted under paragraph (1). (b) Director of research and evaluation (1) Appointment Not later than 90 days after the date of the enactment of this Act, the Secretary of State shall appoint a Director of Research and Evaluation (referred to in this subsection as the Director ) in the Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs of the Department. (2) Limitation on appointment The appointment of the Director pursuant to paragraph (1) shall not result in an increase in the overall full-time equivalent positions within the Department of State. (3) Responsibilities The Director shall— (A) coordinate and oversee the research and evaluation of public diplomacy programs and activities of the Department of State in order to— (i) improve public diplomacy strategies and tactics