; secondary sale The terms resale or secondary sale means, with regards to a ticket, any sale of a ticket that is not a primary sale. (11) Secondary ticket sales marketplace The term secondary ticket sales marketplace means a business, including a primary ticket seller, that operates or provides a website, software application for a mobile device, or any other digital platform, whose purpose is to resell or facilitate the resale of tickets to purchasers. (12) Secondary ticket seller The term secondary ticket seller means an individual, group of individuals, or company, including a primary ticket seller, who engages in the resale or secondary sale of tickets. (13) Ticket The term ticket means a printed, electronic, or other type of evidence of the right for admission to a sporting event, theater, musical performance, or place of public amusement of any kind, including bundled series tickets. (14) Total cost of the ticket The term total cost of the ticket means the base price of the ticket and any ancillary charge. (15) URL The term URL means the uniform resource locator for an internet website. 3. Transparency of marketing, distribution, and pricing by ticket sellers A primary ticket seller, secondary ticket seller, and secondary ticket sales marketplace shall do the following: (1) Disclose clearly and conspicuously the total cost of the ticket, from the first time a ticket price is displayed and anytime thereafter. (2) Provide the purchaser before purchase an option to view the base price of the ticket with any ancillary charge and tax itemized. (3) Display the total cost of the ticket in any price quote and advertisement that includes the ticket price. (4) Not change the total cost of the ticket during the purchase process unless there is a clear and conspicuous notice that the total cost of the ticket has changed. (5) If a ticket is not delivered (except for a case in which there is nondelivery due to a cause beyond reasonable control of the seller, including a natural disaster, civil disturbance, or otherwise