; (4) maintain updated, clear, and understandable records of all data security practices undertaken by the covered entity; (5) serve as the point of contact between the covered entity and enforcement authorities; and (6) advocate for policies and practices within the covered entity that promote individual privacy. (b) Protections The privacy protection officer shall not be dismissed or otherwise penalized by the covered entity for performing any of the tasks assigned to the person under this section. 8. Research into privacy enhancing technology (a) National Science Foundation support of research on privacy enhancing technology The Director of the National Science Foundation, in consultation with other relevant Federal agencies (as determined by the Director), shall support merit-reviewed and competitively awarded research on privacy enhancing technologies, which may include— (1) fundamental research on technologies for de-identification, pseudonymization, anonymization, or obfuscation to protect individuals' privacy in data sets; (2) fundamental research on algorithms, machine learning, and other computational processes or tools used to protect individual privacy when collecting, storing, sharing, aggregating, or analyzing data; (3) fundamental research on technologies that promote data minimization principles in data collection, sharing, transfers, retention, and analytics; (4) research awards on privacy enhancing technologies coordinated with other relevant Federal agencies and programs; (5) research on barriers to, and opportunities for, the adoption of privacy enhancing technologies, including studies on effective business models for privacy enhancing technologies