; (B) combat misconceptions about iron deficiency, including misconceptions in diagnosis and management of iron deficiency; (C) increase awareness about missed diagnoses due to inadequate screening tests; and (D) increase iron deficiency screening among women and children under the age of two. (2) Consultation In carrying out the national campaign required by paragraph (1), the Secretary shall consult with the National Academy of Medicine, health care providers, public health associations, nonprofit organizations, State and local public health departments, and institutions of higher education to solicit advice on evidence-based information for policy development and program development, implementation, and evaluation. (3) Requirements The national campaign required by paragraph (1) shall— (A) include the use of evidence-based media and public engagement; (B) be carried out through competitive grants or cooperative agreements awarded to 1 or more private, nonprofit entities with a history developing and implementing similar campaigns; (C) include the development of culturally and linguistically competent resources that shall be tailored for— (i) women who are pregnant, recently gave birth, or are breastfeeding; (ii) women who menstruate, especially if menstrual periods are heavy; (iii) women who have undergone major surgery or physical trauma; (iv) women with limited English proficiency; (v) women with gastrointestinal diseases, such as Celiac disease and inflammatory bowel diseases such as ulcerative colitis and Crohn’s disease; (vi) women with peptic ulcer disease; (vii) populations with a high prevalence of iron deficiency (such as Black and Hispanic women); (viii) parents with children under the age of two; (ix) rural communities; and (x) such other communities as the Secretary determines appropriate