and provided false information intended to discourage potential voters from voting in the election. As the Supreme Court found 8–1 in Citizens United v. Federal Election Commission, 558 U.S. 310 (2010), the government has an interest in insur[ing] that the voters are fully informed about the person or group who is speaking . (6) Requiring deepfakes to be clearly labeled is important to protect consumers from deception, protect our national security, and to maintain an informed electorate. 3. Guidelines to facilitate distinguishing content generated by generative artificial intelligence (a) Task forces for development of guidelines and promoting standards (1) In general Not later than 90 days after the date of the enactment of this Act, the Director of the National Institute of Standards and Technology shall establish task forces to accomplish the following goals: (A) Supporting the development of technical standards and guidelines to provide content provenance metadata, watermarking, digital fingerprinting for audio or visual content, and other technical measures that the task forces determine significant. To the extent technically feasible, such task forces should seek to make content provenance metadata cryptographically verifiable, and to make watermarks difficult to remove or obscure. (B) Supporting the development of technical standards and guidelines to assist online application and content providers and operators in identifying and labeling audio or visual content created or substantially modified by generative artificial intelligence, including exploring interoperable standards that assist social media and other online platforms with identifying, maintaining, interpreting, and displaying watermarks, digital fingerprinting, and secure content provenance metadata associated with audio or visual content, while considering circumvention techniques and enforcement. (C) Supporting the development of technical standards and guidelines to identify and label text-based content created or substantially modified by