; and (2) information about options for minors or their parents to opt out of or control the personalized recommendation system (as applicable). (c) Advertising and marketing information and labels (1) Information and labels A covered platform that facilitates advertising aimed at users that the platform knows are minors shall provide clear, conspicuous, and easy-to-understand information and labels to minors on advertisements regarding— (A) the name of the product, service, or brand and the subject matter of an advertisement; (B) if the covered platform engages in individual-specific advertising to minors, why a particular advertisement is directed to a specific minor, including material information about how the minor's personal data is used to direct the advertisement to the minor; and (C) whether particular media displayed to the minor is an advertisement or marketing material, including disclosure of endorsements of products, services, or brands made for commercial consideration by other users of the platform. (2) Guidance The Federal Trade Commission may issue guidance to assist covered platforms in complying with the requirements of this subsection, including guidance about the minimum level of information and labels for the disclosures required under paragraph (1) . (d) Resources for parents and minors A covered platform shall provide to minors and parents clear, conspicuous, easy-to-understand, and comprehensive information in a prominent location regarding— (1) its policies and practices with respect to personal data and safeguards for minors