; (2) a declaration of the whole grain content by weight; (3) the term wheat on a wheat bread, pasta, or similar product that is typically made from wheat; or (4) any similar descriptive phrases, terms, or representations suggesting the product contains whole grains, unless the amounts of whole grains and refined grains, expressed as a percentage of total grains, are conspicuously disclosed in immediate proximity to the most prominent descriptive phrase, term, or representation using a font color and formatting of equivalent prominence to the descriptive phrase, term, or representation with respect to whole grain content, or unless 100 percent of the grains in the food are whole grains. (bb) (1) If, in the case of food other than a dietary supplement, the principal display panel bears— (A) the term fruit , fruity , froot , frooty , or fruit-flavored ; (B) representations, depictions, or images of such ingredients; or (C) any similar descriptive phrases, terms, or representations suggesting the product contains fruit or any specific type of fruit, unless the quantity per serving and form of fruit, including only the nutrient-dense forms, is declared on the principal display panel in a common household measure that is appropriate to the food, conspicuously, and in immediate proximity to the most prominent term, representation, depiction, or image of fruit. (2) The Secretary shall by regulation establish quantities below which such declaration shall state that the food does not contain any full serving of fruit. (3) In this paragraph, the term nutrient-dense , with respect to the form of an ingredient derived from a fruit, means the whole, cut, dried, pulp, puree, 100-percent juice, or fully reconstituted concentrate form, and not concentrates, powders, and other ingredients that are not whole, cut, dried, pulp, puree, 100-percent juice, or fully reconstituted concentrates. (cc) (1) If, in the case of food other than a dietary supplement, the principal display panel bears— (A) the term vegetable or veggie