; (ii) contextual advertising, such as when an advertisement is displayed based on the context in which the advertisement appears and does not vary based on who is viewing the advertisement; or (iii) processing personal information solely for measuring or reporting advertising or content performance, reach, or frequency, including independent measurement. (C) Authority to further define The Commission may promulgate rules under section 553 of title 5, United State Code, to further define the term targeted marketing but only as necessary to address changes to or innovations of technology, changes in how personal information is used or transferred, changes to the means and manners by which children or teens interact with a website, online service, online application, mobile application, or connected device, or evolving concerns regarding the privacy of children or teens. (20) Reasonably likely to be used The Commission may promulgate rules under section 553 of title 5, United States Code, or issue guidance to establish factors that should be considered in applying the term reasonably likely to be used for the purposes of this title. (21) Reasonably likely to be a child or teen The Commission may promulgate rules under section 553 of title 5, United States Code, or issue guidance to establish factors that should be considered in applying the term reasonably likely to be a child or teen for the purposes of this title. . (b) Online collection, use, and disclosure of personal information of children and teens Section 1303 of the Children’s Online Privacy Protection Act of 1998 ( 15 U.S.C. 6502 ) is amended— (1) by striking the heading and inserting the following: Online collection, use, and disclosure of personal information of children and teens.