platform that facilitates or executes the secondary sale of an event ticket. That a secondary ticketing exchange is also an event organizer or a primary seller does not exempt the secondary ticketing exchange from this definition. (16) Seller The term seller means any primary seller, secondary ticketing exchange, reseller, or any person that sells or makes available for sale an event ticket to the public. (17) Total event ticket price The term total event ticket price means, with respect to an event ticket, the total cost of the event ticket, including the face value price and any ancillary fees but excluding taxes. (18) URL The term URL means the Uniform Resource Locator associated with an internet website. (19) Venue The term venue means a physical space at which an event takes place. 3. Ensuring ticketing market integrity (a) Ban on deceptive URLs and improper use of intellectual property (1) In general It shall be unlawful for a secondary ticketing exchange or reseller, or the operator of any website purporting to sell or offer for sale event tickets that links or redirects to a secondary ticketing exchange or reseller, to— (A) use any artist name, venue name, or event organizer name, graphic, marketing logo, image or other intellectual property of the artist, venue, or event organizer including any proprietary resemblance of the venue where an event shall occur in promotional materials, social media promotions, or URLs of the secondary ticketing exchange, reseller, or website without the prior authorization of the respective artist, venue, or event organizer under the terms of agreement between the artist, venue, or event organizer and the secondary ticketing exchange, reseller, or website