; or (B) a civil penalty of not more than $100,000,000 total. (2) Method The penalties under paragraph (1) shall be obtained in the same manner as civil penalties obtained under section 5 of the Federal Trade Commission Act ( 15 U.S.C. 45 ). (3) Multiple offenses; mitigating factors In assessing the penalty provided by paragraph (1)— (A) each day of a continuing violation shall be considered a separate violation