; and (B) includes a service or application offered via a connected device. (14) Online service (A) In general The term online service means a mass-market retail service by wire or radio that provides the capability to transmit data and receive data from all or substantially all Internet endpoints, including any capabilities that are incidental to and enable the operation of a communications service, but excluding dial-up Internet service. (B) Scope Such term includes— (i) any service that the Federal Communications Commission finds to be providing a functionally equivalent service to a service described in subparagraph (A); and (ii) a service or application offered via a connected device. (15) Directed to children or teens (A) In general The terms directed to children , directed to teens , and directed to children or teens mean, with respect to a website, online service, online application, mobile application, or connected device, that the website, online service, online application, mobile application, or connected device, or a portion thereof, is targeted to children or teens, as the case may be, as demonstrated by— (i) the subject matter of the website, online service, online application, mobile application, or connected device; (ii) the visual content of the website, online service, online application, mobile application, or connected device; (iii) the use of animated characters or child-oriented activities for children, or the use of teen-oriented characters or teen-oriented activities for teens, and related incentives on the website, online service, online application, mobile application, or connected device; (iv) the music or other audio content on the website, online service, online application, mobile application, or connected device; (v) the age of models on the website, online service, online application, mobile application, or connected device; (vi) the presence, on the website, online service, online application, mobile application, or connected device, of— (I) child celebrities