; (v) the age of models on the website, online service, online application, mobile application, or connected device; (vi) the presence, on the website, online service, online application, mobile application, or connected device, of— (I) child celebrities; (II) celebrities who appeal to children; (III) teen celebrities; or (IV) celebrities who appeal to teens; (vii) the language used on the website, online service, online application, mobile application, or connected device; (viii) advertising content used on, or used to advertise, the website, online service, online application, mobile application, or connected device; or (ix) reliable empirical evidence relating to— (I) the composition of the audience of the website, online service, online application, mobile application, or connected device; and (II) the intended audience of the website, online service, online application, mobile application, or connected device. (B) Rules of construction (i) Services deemed directed to children or teens For the purposes of this title, a website, online service, online application, mobile application, or connected device, or a portion thereof, shall be deemed to be directed to children or teens if it collects personal information directly from users of any other website, online service, online application, mobile application, or connected device that is— (I) directed to children or teens under the criteria described in subparagraph (A)