capability to insert digital content provenance and disclosures of the nature described in section 1041 of title 18, United States Code, as added by this Act, into any deepfakes that are distributed on such platform. (b) System To detect deepfakes A provider of an online platform shall have in place a system to detect deepfakes in the content distributed on such platform. (c) Enforcement by Federal Trade Commission (1) Unfair or deceptive acts or practices A violation of this section or a regulation promulgated under this section shall be treated as a violation of a regulation under section 18(a)(1)(B) of the Federal Trade Commission Act ( 15 U.S.C. 57a(a)(1)(B) ) regarding unfair or deceptive acts or practices. (2) Powers of Commission The Federal Trade Commission shall enforce this section and the regulations promulgated under this section in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act ( 15 U.S.C. 41 et seq. ) were incorporated into and made a part of this section. Any person who violates this section or a regulation promulgated under this section shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act. (3) Rulemaking The Federal Trade Commission may promulgate regulations, in accordance with section 553 of title 5, United States Code, to implement this section. (d) Definitions In this section: (1) Deepfake The term deepfake has the meaning given such term in section 1041 of title 18, United States Code, as added by this Act. (2) Online platform The term online platform means any public-facing website, online service, online application, or mobile application which is operated for commercial purposes and provides a community forum for user-generated content, including a social network site, content aggregation service, or service for sharing videos, images, games, audio files, or other content. 11. Effective date This