; Whereas other governments have embraced similar approaches to harm reduction, including Great Britain which provides adult smokers with information about and access to alternative products as part of its strategy to become a smoke-free nation by 2030; Whereas the Framework Convention on Tobacco Control, negotiated and implemented under the auspices of the World Health Organization, includes harm reduction as one of the main pillars of tobacco control; and Whereas the World Health Organization and public health advocates around the world have yet to adopt harm reduction or embrace innovation and technological advancements as a means of accelerating the decline of cigarette smoking and reducing noncommunicable diseases associated with smoking: Now, therefore, be it