; and (B) establish a process to certify eligible coaches under the SCORE program, which shall— (i) ensure that the business investments, affiliations, or connections of a coach do not present a conflict of interest with any individual participant that the coach is actively coaching, as determined by the National Women’s Business Coaches; and (ii) determine whether the individual applying to be a coach has— (I) relevant knowledge of modern business practices, including accounting, marketing, and hiring personnel; and (II) a general understanding of the opportunities for growth that the internet and e-commerce poses for owners of small business concerns. (3) SCORE Association duties The SCORE Association shall— (A) in addition to providing in-person services, maintain and expand online counseling services including webinars, electronic mentoring platforms, e-commerce, and online toolkits to further support entrepreneurs; and (B) maintain and enforce requirements for volunteers participating in the SCORE program, including requirements that— (i) each volunteer shall meet the performance standards established under subparagraph (C); (ii) if a volunteer fails to meet performance standards, as evaluated through an annual review, the volunteer shall adhere to a performance improvement plan for the duration of 1 year; and (iii) if the volunteer continues to fail to meet performance standards after conducting a year-long performance improvement plan described in clause (ii), the volunteer shall be terminated and dismissed from all participation in the SCORE program. (4) Joint duties The Administrator, in consultation with the SCORE Association, shall ensure that the SCORE program and each chapter of the SCORE program— (A) develop and implement plans and goals to effectively and efficiently provide services to individuals in rural areas, including plans for virtual and web-based initiatives, chapter expansion, partnerships, and the development of new skills by volunteers participating in the SCORE program