1. Short title This Act may be cited as the Restrictions on Utilizing Realistic Electronic Artificial Language Act or the R U REAL Act . 2. Disclosure required for telemarketing using AI (a) In general Not later than 180 days after the date of the enactment of this Act, the Federal Trade Commission shall revise the Telemarketing Sales Rule (part 310 of title 16, Code of Federal Regulations) so as to add a requirement that, if a person makes a call or sends a text message with respect to telemarketing and uses artificial intelligence in such call or text message to emulate a human being, such person shall disclose at the beginning of such call or text message the fact that artificial intelligence is being used. (b) Definitions In this section, the terms telemarketing and text message have the meanings given such terms in section 7 of the Telemarketing and Consumer Fraud and Abuse Prevention Act ( 15 U.S.C. 6106 ), as amended by this Act. 3. Enhanced penalties for violations of telemarketing rules involving AI voice or text message impersonation (a) In general Section 6 of the Telemarketing and Consumer Fraud and Abuse Prevention Act ( 15 U.S.C. 6105 ) is amended by adding at the end the following: (e) Enhanced penalties for violations involving AI voice or text message impersonation (1) Penalties under Federal Trade Commission Act Notwithstanding subsection (b), in the case of a violation described in paragraph (2), the maximum amount of the civil penalty that may be imposed for such violation under subsection (l) or (m) (as the case may be) of section 5 of the Federal Trade Commission Act ( 15 U.S.C. 45 ) shall be twice the maximum amount that may be imposed for such violation under such subsection without regard to this subsection. (2) Violations described The violations described in this paragraph are the following: (A) A violation of a rule prescribed by the Commission under section 3 with respect to which the party making the call or sending the text message uses artificial intelligence to impersonate an