; and (2) be presented clearly and conspicuously. (c) Rulemaking Not later than 1 year after the date of enactment of this section, the Secretary, acting through the Administrator of the Centers for Medicare and Medicaid Services, shall promulgate final regulations to carry out this section, including— (1) the visual and audio components required to communicate the wholesale acquisition cost in the appropriate manner for the medium of the advertisement; (2) the reasonable amount of time a manufacturer has to update any direct-to-consumer advertisement to reflect any change to the wholesale acquisition cost of the advertised drug or biological; and (3) the way in which a manufacturer may include a brief statement explaining that certain consumers may pay a different amount depending on their insurance coverage. (d) Sanctions Any manufacturer of a drug or biological, or an agent of such manufacturer, that violates the requirement of this section may be subject to a civil money penalty of not more than $100,000 for each such violation. The provisions of section 1128A (other than subsections (a) and (b)) shall apply to civil money penalties under the preceding sentence in the same manner as they apply to a penalty or proceeding under section 1128A(a). (e) Public reporting system In order to enforce the requirement under this section, the Secretary may establish a public reporting system— (1) to build awareness of such requirement; and (2) allow for reporting of manufacturers that fail to comply with such requirement. (f) Definitions In this section: (1) Drug and biological The terms drug and biological have the meaning given such terms in section 1861(t). (2) Wholesale acquisition cost The term wholesale acquisition cost has the meaning given such term in section 1847A(c)(6)(B). (g) Authorization of appropriations There are authorized to be appropriated such sums as may be necessary for the purposes of carrying out this section. .