; (ii) contextual advertising where an advertisement is displayed to an individual based on the content in which the advertisement appears and does not vary based on who the individual is; or (iii) processing personal data solely to measure or report advertising performance, reach, or frequency. 3. Duty of care (a) Prevention of harm to minors A covered platform shall act in the best interests of a user that the platform knows or reasonably should know is a minor by taking reasonable measures in its design and operation of products and services to prevent and mitigate the following: (1) Consistent with evidence-informed medical information, the following mental health disorders: anxiety, depression, eating disorders, substance use disorders, and suicidal behaviors. (2) Patterns of use that indicate or encourage addiction-like behaviors. (3) Physical violence, online bullying, and harassment of the minor. (4) Sexual exploitation and abuse. (5) Promotion and marketing of narcotic drugs (as defined in section 102 of the Controlled Substances Act ( 21 U.S.C. 802 )), tobacco products, gambling, or alcohol. (6) Predatory, unfair, or deceptive marketing practices, or other financial harms. (b) Limitation Nothing in subsection (a) shall be construed to require a covered platform to prevent or preclude— (1) any minor from deliberately and independently searching for, or specifically requesting, content; or (2) the covered platform or individuals on the platform from providing resources for the prevention or mitigation of suicidal behaviors, substance use, and other harms, including evidence-informed information and clinical resources. 4. Safeguards for minors (a) Safeguards for minors (1) Safeguards A covered platform shall provide an individual that the covered platform knows or reasonably should know is a minor with readily accessible and easy-to-use safeguards to, as applicable— (A) limit the ability of other individuals to communicate with the minor