1. Short title This Act may be cited as the Protecting Consumers from Deceptive AI Act . 2. Findings This Congress finds the following: (1) The majority of Americans consume most of their information online from social media platforms. A 2023 Pew Research survey found that a large majority of U.S. adults (86 percent) say they often or sometimes get news from a smartphone, computer or tablet, including 56 percent who say they do so often. (2) The increasing capabilities of generative artificial intelligence models has led to a marked increase in the creation of convincing deepfakes and greater difficulty for everyday Americans in telling real and deepfake images, audio, and videos apart. A December 2022 study found participants were only 62 percent accurate when asked to determine whether images were deepfake or real, and even worse, that their self-reported confidence in their answers was high, and unrelated to accuracy. (3) Deepfakes create consumer deception issues, where persons can create deepfake images and videos to fool consumers about information related to products they may wish to purchase. Fake celebrity endorsements of various products and scams have proliferated in the past year, including an ad in which a deepfake of famous actor Tom Hanks endorsed a dental insurance plan. (4) The proliferation of deepfakes can also create national security issues, such as a deepfake image of an explosion at the Pentagon that was shared widely last year and caused enough confusion that the stock market briefly dipped. (5) Deepfakes used in political advertising can also create confusion, such as when someone used an AI model that had been trained to replicate President Biden’s voice was used to make robocalls to voters in New Hampshire ahead of a primary election, and provided false information intended to discourage potential voters from voting in the election. As the Supreme Court found 8–1 in Citizens United v. Federal Election Commission, 558 U.S. 310 (2010), the government has an interest in insur[ing] that