; or (B) after approval of the application, in consultation with the Secretary. (e) Activities of initiatives (1) Assistance to producers of plant-based food products (A) Direct assistance An initiative established under subsection (a) shall provide directly to producers of plant-based food products assistance through private consultation or widely available distribution. Such assistance may be provided— (i) by the entity that hosts the initiative under subsection (d)(1); (ii) through contracting with industry experts; (iii) through the provision of technical assistance, such as informational websites, webinars, conferences, trainings, plant tours, and field days; (iv) through research institutions; or (v) through workforce development programs. (B) Grants An initiative may provide a grant on a noncompetitive basis to an entity that receives assistance under subparagraph (A) to advance the business activities recommended as a result of that assistance. (2) Types of assistance Assistance provided by an initiative established under subsection (a) may include— (A) business consulting, including business plan development for plant-based food products, strategic planning assistance, and distribution and supply chain innovation; (B) marketing and branding assistance, including market messaging, packaging innovation, consumer assessments, innovation in emerging market opportunities, and evaluation of regional, national, and international markets; (C) assistance in product innovation, including the development of value-added products, innovation in byproduct reprocessing and use maximization, and product production training, including in new, rare, or innovative techniques