; (II) the sensitivity of the covered data; and (III) the impact of such regulations on small business. (B) Equitable (i) In general Covered data collection, processing, storage, and disclosure practices may not be for purposes that result in discrimination against a protected characteristic, including— (I) discriminatory targeted advertising practices; (II) price, service, or employment opportunity discrimination; or (III) any other practice the Commission considers likely to result in discrimination against a protected characteristic. (ii) Considerations In promulgating regulations in accordance with this subparagraph, the Commission shall consider— (I) established civil rights laws, common law, and existing relevant consent decrees; (II) the existing economic models and technology available in the digital advertising system; (III) the role of algorithms and impact assessments; and (IV) the impact of such regulations on small businesses. (C) Forthright (i) In general Covered data collection, processing, storage, and disclosure practices may not be accomplished with means or for purposes that are deceptive, including— (I) the use of inconspicuous recording or tracking devices and methods; (II) the disclosure of covered data that a reasonable individual believes to be the content of a private communication with another party or parties; (III) notices, interfaces, or other representations likely to mislead consumers; or (IV) any other practice that the Commission considers likely to mislead individuals regarding the purposes for and means by which covered data is collected, processed, stored, or disclosed. (ii) Considerations In promulgating regulations in accordance with this subparagraph, the Commission shall consider— (I) existing relevant consent decrees; (II) the reasonable expectations of consumers; (III) research on deceptive practices; (IV) the role of deceptive user interfaces