or consumer device if the information can be used on its own or in combination with other information held by or readily accessible to a data broker to identify a particular individual or consumer device. (10) Process The term process means to perform or direct the performance of an operation on personal information, including the collection, transmission, use, disclosure, analysis, prediction, or modification of such personal information, whether or not by automated means. (11) Salt The term salt means to add a random string of data to the input of a hash function. (12) Uniform resource locator