of Standards and Technology Act ( 15 U.S.C. 278h–1(b)(1) ). (b) Development of standards (1) In general For methodologies and applications related to content provenance and authenticity deemed by the Under Secretary to be at a readiness level sufficient for standardization, the Under Secretary shall provide technical review and assistance to such other Federal agencies and nongovernmental standards organizations as the Under Secretary considers appropriate. (2) Considerations In providing any technical review and assistance related to the development of content provenance and authenticity standards under this subsection, the Under Secretary may— (A) consider whether a proposed standard is reasonable, practicable, and appropriate for the particular type of media and media environment for which the standard is proposed