; and (II) uses images on the electronic commerce platform that accurately depict the goods sold, offered for sale, distributed, or advertised on the electronic commerce platform. (iii) Provided accessible electronic means by which a registrant and consumer can notify the electronic commerce platform of suspected use of a counterfeit mark. (iv) (I) Implemented at no charge from the electronic commerce platform to registrants proactive measures for screening listings for goods before displaying the goods to the public to prevent the use by any third-party seller of a counterfeit mark in connection with the sale, offering for sale, distribution, or advertising of goods on the platform. (II) For purposes of implementing the proactive measures described in subclause (I)— (aa) a registrant shall provide the applicable electronic commerce platform with a notice of the mark of the registrant and a point of contact in advance