of such potential technologies, including research on the following: (1) Public understanding, expectations, and perspectives on privacy. (2) Consumer privacy rights, including right to access, correction, deletion, data portability, individual autonomy, impermanence, and to be informed. (3) Privacy governance and transparency, including notice and consent processes and the efficacy of privacy policies. (4) Empowering consumers for data ownership and control. (5) Privacy by design. (6) Privacy-preserving automated decision-making systems and human review of automated decision-making systems. (7) Ensuring privacy in consumer surveillance systems. (8) User interfaces, including design elements that deliberately obscure, mislead, coerce, or deceive consumers. (9) Privacy implications of emerging technologies. (10) Incentives to implement privacy protections.