; (B) yogurt and other cultured cow’s milk dairy products; and (C) cheese (including nonstandardized cheese) made from cow’s milk. (5) Program The term program means the dairy nutrition incentive program established under subsection (b). (b) Establishment Not later than 180 days after the date of enactment of this section, the Secretary shall establish a dairy nutrition incentive program under which the Secretary shall develop and test methods to increase the purchase and consumption of naturally nutrient-rich dairy by members of households that receive benefits under the supplemental nutrition assistance program by providing an incentive for the purchase of naturally nutrient-rich dairy at the point of purchase to members of households purchasing food using those benefits. (c) Grants or cooperative agreements (1) In general To carry out the program, the Secretary shall enter into cooperative agreements with, or provide grants to, eligible entities, on a competitive basis, for projects that meet the purpose of the program described in subsection (b). (2) Application An eligible entity seeking to enter into a cooperative agreement or receive a grant under the program shall submit to the Secretary an application at such time, in such manner, and containing such information as the Secretary may require. (3) Selection criteria The Secretary shall develop and make public criteria for evaluating proposed projects in applications submitted under paragraph (2), which shall incorporate a scientifically based strategy designed to improve diet quality and nutritional outcomes through the increased purchase of naturally nutrient-rich dairy. (4) Priority In entering into cooperative agreements and awarding grants under the program, the Secretary shall give priority to projects that— (A) maximize the percentage of funds used for direct incentives for participants in the supplemental nutrition assistance program