; and (B) that is not— (i) such covered entity; (ii) a subsidiary or corporate affiliate of such covered entity; or (iii) a service provider of such covered entity. (37) Users The term users means, with respect to a product or service, the monthly active users, subscribers, or customers (or a reasonable proxy or substitute therefor determined by the Director) of such product or service. (38) Violation The term violation means, except where otherwise specified, any act or omission that, if proved, would constitute a violation of any provision of this Act or a rule or order issued pursuant to this Act. 3. General provisions (a) Rules of construction with respect to personal information and individuals In this Act— (1) any reference to information as being of or belonging to an individual shall be construed to mean that such information is linked or reasonably linkable to such individual as described in section 2(21)(A)