; (B) include a project design— (i) that provides incentives when naturally nutrient-rich dairy is purchased using benefits under the supplemental nutrition assistance program; and (ii) in which the incentives earned may be used only to purchase naturally nutrient-rich dairy; (C) include project sites that serve members of households that participate in the supplemental nutrition assistance program; and (D) incorporate the use of point-of-sale systems that can electronically issue incentives earned under the program. (5) Additional financial assistance An eligible entity may request funds from the Secretary, pursuant to section 16, to offset initial costs to enable electronic benefits transfer technology for electronic point-of-sale systems described in paragraph (4)(D) for projects sites selected under the program. (d) Evaluation (1) In general The Secretary shall provide for an independent evaluation of each project carried out under the program that measures, to the maximum extent practicable, the effect of incentives on purchases of naturally nutrient-rich dairy by members of households that receive benefits under the supplemental nutrition assistance program. (2) Methodology requirement The independent evaluation under paragraph (1) shall use rigorous methodologies, such as random assignment or other methods that are capable of producing scientifically valid information regarding activities that are effective. (3) Discontinuance (A) In general Except as provided in subparagraph (B), subject to availability of funds, nothing in this section shall limit the continuation of a project carried out under the program. (B) Noncompliance The Secretary may discontinue a project or close a project site under the program if the project— (i) does not comply with the requirements under this section; (ii) does not comply with the requirements of the grant awarded or cooperative agreement entered into under the program, as applicable