; and (B) to gauge whether bilateral efforts to disrupt synthetic drug production and precursor chemical transit throughout Mexico are achieving measurable desired impacts, with a rising number of United States deaths indicating a failure to achieve such impacts. (2) Improper use of data The Bureau of International Narcotics and Law Enforcement Affairs, in its monitoring and evaluation practices, may not use data related to drug seizures or clandestine laboratory raids in Mexico as a substitute for the data described in paragraph (1). (3) Report on progress Not later than 180 days after the date of the enactment of this Act, and every 180 days thereafter, the Secretary of State, acting through the Assistant Secretary of the Bureau of International Narcotics and Law Enforcement Affairs, shall submit a report to the relevant congressional committees indicating whether, based on the statistics described in paragraph (1), its Mexico programs (including projects and activities under the program authorized by subsection (a)) are achieving desired outcomes, including a ranking of all such programs from most effective to least effective. 102. Public diplomacy as a weapon to delegitimize cartels and disrupt criminal recruitment (a) In general Not later than 180 days after the date of the enactment of this Act, the Assistant Secretary of the Bureau of Global Public Affairs, in consultation with the United States Ambassador to Mexico and other diplomatic and consular posts in Mexico, as well as with the United States entertainment and media industries and private and government actors in Mexico, shall formulate and deploy a public relations campaign, the goal of which is to delegitimize and humiliate, in the Mexican and the United States social consciousness, Mexican transnational criminal organizations involved in illicit fentanyl trafficking, as well as to permanently disrupt and cripple such organizations’ ability to recruit new members. (b) Briefing Not later than 90 days after the date of the enactment of this Act, the