; (B) diversifying an applicant, participant, or customer pool; or (C) providing resources for the prevention of harm, consistent with evidence-based medical information; or (2) any private club or group not open to the public, as described in section 201(e) of the Civil Rights Act of 1964 ( 42 U.S.C. 2000a(e) ). 2413. Duty of mitigation (a) In general A covered entity shall mitigate the heightened risks of physical, emotional, developmental, or material harms posed by materials on, or engagement with, any platform owned or controlled by the covered entity, including— (1) promotion of self-harm and other matters that pose a risk to physical and mental health consistent with evidence-based medical information; (2) patterns of use that indicate or encourage addiction-like behaviors; (3) physical harm, online bullying, and harassment; and (4) predatory, unfair, or deceptive marketing practices. (b) Safeguards A covered entity shall— (1) provide a user of a platform owned or controlled by the covered entity with readily accessible and easy-to-use safeguards to control the experience and personal data of the user, including settings to— (A) limit the ability of other persons to contact or find the user; (B) prevent other persons from viewing the personal data of the user that is collected by the covered entity or shared on the platform, and in particular restrict public access to that personal data; (C) limit features that increase, sustain, or extend use of the platform, such as automatic playing of media, rewards for time spent on the platform, and notifications; (D) opt out of algorithmic recommendation systems that use personal data; (E) delete the user’s account and request removal of personal data; (F) (i) restrict the sharing of the geolocation of the user; and (ii) provide notice regarding the tracking of the geolocation of the user; and (G) limit time spent by the user on the platform