; (4) in subsection (c), as redesignated by paragraph (1) of this subsection— (A) by striking subsection (a) each place it appears and inserting subsection (a) or (b) ; (B) in paragraph (2)— (i) in subparagraph (A), by striking The Commission and inserting Except as provided in paragraph (3), the Commission ; and (ii) in subparagraph (B), by striking Any person and inserting Subject to paragraph (3), any person ; and (C) by adding at the end the following new paragraphs: (3) Civil action (A) In general If the Commission has reason to believe that any person has committed a violation of subsection (a) or (b), the Commission may bring a civil action in an appropriate district court of the United States to— (i) recover a civil penalty under paragraph (4); and (ii) seek other appropriate relief, including injunctive relief and other equitable relief. (B) Litigation authority Except as otherwise provided in section 16(a)(3) of the Federal Trade Commission Act ( 15 U.S.C. 56(a)(3) ), the Commission shall have exclusive authority to commence or defend, and supervise the litigation of, any civil action authorized under this paragraph and any appeal of such action in its own name by any of its attorneys designated by it for such purpose, unless the Commission authorizes the Attorney General to do so. The Commission shall inform the Attorney General of the exercise of such authority and such exercise shall not preclude the Attorney General from intervening on behalf of the United States in such action and any appeal of such action as may be otherwise provided by law. (C) Rule of construction Any civil penalty or relief sought through a civil action under this paragraph shall be in addition to other penalties and relief as may be prescribed by law. (4) Civil penalties (A) In general Any person who violates subsection (a) or (b) shall be liable for— (i) a civil penalty of not less than $10,000 for each day during which the violation occurs or continues to occur