1. Short title This Act may be cited as the Responsible Firearms Marketing Act . 2. Unfair or deceptive acts or practices related to the advertising or marketing of firearms (a) Study and report by the Federal Trade Commission (1) Study (A) In general The Commission shall conduct a study, using the Commission’s authority under section 6(b) of the Federal Trade Commission Act ( 15 U.S.C. 46(b) ), regarding the advertising or marketing of firearms. Such study shall identify potentially unfair or deceptive acts or practices that may be prevalent in such advertising or marketing, as well as any other information determined appropriate by the Commission. (B) Considerations In conducting the study under subparagraph (A), the Commission shall consider— (i) advertising or marketing materials that may— (I) be designed to appeal to individuals who are younger than 18 years of age; or (II) imply or encourage illegal use of the advertised or marketed product