; (ii) price, service, or employment opportunity discrimination; or (iii) any other practice the Commission considers likely to result in unfair discrimination against a protected characteristic. (C) Forthright Covered data collection, processing, storage, and disclosure practices may not be accomplished with means or for purposes that are deceptive, including— (i) the use of inconspicuous recording or tracking devices and methods; (ii) the disclosure of covered data that a reasonable individual believes to be the content of a private communication with another party or parties; (iii) notices, interfaces, or other representations likely to mislead consumers; or (iv) any other practice that the Commission considers likely to mislead individuals regarding the purposes for and means by which covered data is collected, processed, stored, or disclosed. (2) Requirements for opt-out consent Except as provided in subsection (b), require covered entities to provide individuals with conspicuous access to a method that is in easily understandable language, concise, accurate, clear, to opt out of any collection, processing, storage, or disclosure of covered data linked to the individual. (3) Requirements for affirmative consent Except as provided in subsection (b), require covered entities to provide individuals with a notice that is concise, in easily understandable language, accurate, clear, timely, and conspicuous to express affirmative, opt-in consent— (A) before the covered entity collects or discloses sensitive data linked to the individual; or (B) before the covered entity collects, processes, stores, or discloses data for purposes which are outside the context of the relationship of the covered entity with the individual linked to the data, including— (i) the use of covered data beyond what is necessary to provide, improve, or market a good or service that the individual requests