; or (ii) an exhibition organizer or meeting planner or the official housing bureau for a meeting, conference, event, or exhibition held at the hotel. 3. Requirements for third party online hotel reservation sellers (a) Requirement It shall be unlawful for a third party online hotel reservation seller to advertise, market, or promote the sale of a hotel room reservation or charge or attempt to charge any consumer's credit card, debit card, bank account, or other financial account for any good or service sold in a transaction effected on the Internet, if the third party online hotel reservation seller states or implies that it is, or is affiliated with, the person who owns the hotel or provides the hotel services or accommodations. (b) Enforcement by Commission (1) Unfair or deceptive acts or practices A violation of subsection (a) by a person subject to such subsection shall be treated as a violation of a rule defining an unfair or deceptive act or practice prescribed under section 18(a)(1)(B) of the Federal Trade Commission Act ( 15 U.S.C. 57a(a)(1)(B) ). (2) Powers of Commission (A) In general The Commission shall enforce this section in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act ( 15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act. (B) Privileges and immunities Any person who violates this section shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act ( 15 U.S.C. 41 et seq.). (C) Rulemaking (i) In general The Commission may promulgate such rules as the Commission considers appropriate to enforce this section. (ii) Procedures The Commission shall carry out any rulemaking under clause (i) in accordance with section 553 of title 5, United States Code. (c) Enforcement by States (1) In general In any case in which the attorney general of a State has reason to believe that an interest of the residents