; (2) Americans should wear appropriate face coverings in situations where social distancing is difficult or impossible, particularly in indoors environments, both to protect themselves and to protect older Americans or others with health conditions that increase the risks of serious illness due to COVID–19; and (3) leaders across the political spectrum should model medically recommended behaviors by wearing face coverings appropriately and encouraging those around them to do the same. 4. Public service announcement campaign (a) In general The Director of the Centers for Disease Control and Prevention (in this section referred to as the Director ) shall carry out a public service announcement campaign campaign on television, radio, the internet, and digital platforms, and in print publications, informing Americans on— (1) the efficacy of cloth face coverings