; or (ii) a product or service that is integral to such practice or treatment by such person, unless such product or service is protected by the First Amendment to the Constitution; and (B) does not include any practice or treatment, which does not seek to change sexual orientation or gender identity, that— (i) provides assistance to an individual undergoing a gender transition; or (ii) provides acceptance, support, and understanding of a client or facilitation of a client’s coping, social support, and identity exploration and development, including sexual orientation-neutral interventions to prevent or address unlawful conduct or unsafe sexual practices. (2) Gender identity The term gender identity means the gender-related identity, appearance, mannerisms, or other gender-related characteristics of an individual, regardless of the individual’s designated sex at birth. (3) Person The term person means any individual, partnership, corporation, cooperative, association, or any other entity. (4) Sexual orientation The term sexual orientation means homosexuality, heterosexuality, or bisexuality. 4. Unfair or deceptive acts and practices related to conversion therapy (a) Unlawful conduct It shall be unlawful for any person— (1) to provide conversion therapy to any individual if such person receives compensation in exchange for such services; (2) to claim, in any advertisement for the provision of conversion therapy, that such therapy— (A) will change another individual’s sexual orientation or gender identity; (B) will eliminate or reduce sexual or romantic attractions or feelings toward individuals of the same gender; or (C) is harmless or without risk to individuals receiving such therapy