; (3) encouraging victims of the activities described in paragraph (1) to seek help through the means determined to be most effective by the most current evidence available, including seeking legal representation; and (4) informing the public about the help available to victims of the activities described in paragraph (1). (c) Use of funds (1) In general Amounts made available to carry out this section for the national media campaign may only be used for the following: (A) The purchase of media time and space, including the strategic planning for, tracking, and accounting of, such purchases. (B) Creative and talent costs, consistent with paragraph (2). (C) Advertising production costs, which may include television, radio, internet, social media, and other commercial marketing venues. (D) Testing and evaluation of advertising. (E) Evaluation of the effectiveness of the national media campaign. (F) Costs of contracts to carry out activities authorized by this section. (G) Partnerships with professional and civic groups, community-based organizations, including faith-based organizations, and government organizations related to the national media campaign. (H) Entertainment industry outreach, interactive outreach, media projects and activities, public information, news media outreach, corporate sponsorship and participation, and professional sports associations and military branch participation. (I) Operational and management expenses. (2) Specific requirements (A) Creative services In using amounts for creative and talent costs under paragraph (1), the Director shall use creative services donated at no cost to the Government wherever feasible and may only procure creative services for advertising— (i) responding to high-priority or emergent campaign needs that cannot timely be obtained at no cost