1. Short title This Act may be cited as the Stop Wasteful Advertising by the Government Act or the SWAG Act . 2. Definitions In this Act— (1) the term advertising means the placement of messages in media that are intended to inform or persuade an audience, including placement in television, radio, a magazine, a newspaper, digital media, direct mail, an exhibit, and a billboard; (2) the term agency has the meaning given the term in section 551 of title 5, United States Code; (3) the term covert propaganda means propaganda communications by an agency that— (A) fail to disclose the role of the agency as the source of information; or (B) are misleading as to the origin of the communications; (4) the term mascot — (A) means an individual, animal, or object adopted by an agency as a symbolic figure to represent the agency or the mission of the agency; and (B) includes a costumed character; (5) the term public relations means communications by an agency that are directed to the public, including activities dedicated to maintaining the image of the governmental unit or maintaining or promoting understanding and favorable relations with the community or the public; (6) the term purely partisan materials means materials designed to aid a political party or candidate; (7) the term self-aggrandizement means publicity of a nature tending to emphasize the importance of the agency or activity in question; and (8) the term swag — (A) means a product or merchandise distributed at no cost with the sole purpose of advertising or promoting an agency, organization, program, or agenda; (B) includes blankets, buttons, candy, clothing, coloring books, cups, fidget spinners, hats, holiday ornaments, jar grip openers, keychains, koozies, magnets, neckties, novelties, snuggies, stickers, stress balls, stuffed animals, tchotchkes, thermoses, tote bags, trading cards, and writing utensils