; and (ii) ensure that the effectiveness of the national media campaign is evaluated in a manner that enables consideration of whether the national media campaign has contributed to changes in attitude or behaviors among the target audience with respect to violence against women and such other measures of evaluation as the Attorney General determines are appropriate. (d) Advertising In carrying out this section, the Director shall ensure that sufficient funds are allocated to meet the stated goals of the national media campaign. (e) Responsibilities and functions under the program (1) In general The Director shall determine the overall purposes and strategy of the national media campaign. (2) Director (A) In general The Director shall approve— (i) the strategy of the national media campaign; (ii) all advertising and promotional material used in the national media campaign; and (iii) the plan for the purchase of advertising time and space for the national media campaign. (B) Implementation The Director shall be responsible for implementing a focused national media campaign to meet the purposes set forth in subsection (b) and shall ensure— (i) information disseminated through the campaign is accurate and scientifically valid; and (ii) the campaign is designed using strategies demonstrated to be the most effective at achieving the goals and requirements of subsection (b), which may include— (I) a media campaign, as described in subsection (c); (II) local, regional, or population specific messaging; (III) the development of websites to publicize and disseminate information; (IV) conducting outreach and providing educational resources for women; (V) collaborating with law enforcement agencies