1. Short title This Act may be cited as the Reach Every Veteran in Crisis Act . 2. Evaluation of the Department of Veterans Affairs mental health and suicide prevention media outreach campaigns (a) Establishment of targets (1) In general The Secretary of Veterans Affairs shall establish targets to evaluate the effectiveness of the mental health and suicide prevention media outreach campaigns of the Department of Veterans Affairs in raising awareness about mental health and suicide prevention. (2) Use of metrics (A) In general The targets established under paragraph (1) shall be based on metrics specific to different media types as follows: (i) Metrics relating to social media shall include the following: (I) Impressions. (II) Reach. (III) Engagement rate. (IV) Such other metrics as the Secretary considers necessary. (ii) Metrics relating to television shall include the following: (I) Nielsen ratings. (II) Such other metrics as the Secretary considers necessary. (iii) Metrics relating to email shall include the following: (I) Open rate. (II) Response rate. (III) Click rate. (IV) Such other metrics as the Secretary considers necessary. (B) Periodic updates The Secretary shall periodically update the metrics under subparagraph (A) as more accurate metrics become available. (3) Consultation In establishing the targets under paragraph (1), the Secretary shall consult with the following: (A) Relevant stakeholders as determined by the Secretary. (B) Mental health and suicide prevention experts. (C) Such other persons as the Secretary considers appropriate. (b) Reports on outreach targets and metrics (1) Report on targets and metrics Not later than 180 days after the date of the enactment of this Act, the Secretary shall submit to the Committee on Veterans’ Affairs of the Senate and the Committee on Veterans’ Affairs of the House of Representatives a report detailing the targets established under subsection (a)(1) to evaluate the effectiveness of the mental health and suicide prevention media outreach campaigns of the