; and (J) youth and young adult motivation to quit using electronic cigarettes. (2) Conducting research on— (A) the characteristics and nicotine delivery technology of electronic cigarettes and emerging tobacco products; and (B) biomarkers of exposure to electronic cigarettes and emerging tobacco products and resulting health impacts from such exposure. (3) Identifying effective messages to youth and young adults, parents, clinicians, health professionals, and others who work or interact with youth and young adults for preventing use of electronic cigarettes and emerging tobacco products. (4) Developing and implementing a campaign, in coordination with the Surgeon General of the Public Health Service, to educate youth and young adults, parents, clinicians, health professionals, and others about— (A) the rapidly evolving tobacco product landscape