spent about $3.5 billion in 2010 to purchase products aimed at protecting their identity, with the annual cost of these services ranging from $120 to $300. As risks to consumers’ personal and financial information continue to grow, consumers need additional protections to ensure that they have fair and reasonable access to the full suite of ID theft and fraud prevention measures that may be right for them. 3. Effective date Except as otherwise specified, the amendments made by this Act shall take effect 2 years after the date of the enactment of this Act. 4. General Bureau rulemaking Except as otherwise provided, not later than the end of the 2-year period beginning on the date of the enactment of this Act, the Bureau of Consumer Financial Protection shall issue final rules to implement the amendments made by this Act. I Restoring the Impaired Credit of Victims of Predatory Activities and Unfair Consumer Reporting Practices 101. Shortens the time period that most adverse credit information stays on consumer reports (a) In general Section 605 of the Fair Credit Reporting Act ( 15 U.S.C. 1681c ) is amended— (1) in subsection (a)— (A) by striking Except as authorized under subsection (b), no and inserting No