; and (iv) the lack of primary enforcement for texting and driving; (C) evaluates the methods used by each State to review, document, and report to law enforcement school bus stop-arm violations; and (D) recommends best practices relating to the most effective approaches to address the illegal passing of school buses. (2) Publication The report under paragraph (1) shall be made publicly available on the website of the Department. (b) Public safety messaging campaign (1) In general Not later than 1 year after the date of enactment of this Act, the Secretary shall establish and implement a public safety messaging campaign that uses public safety media messages, posters, digital media messages, and other media messages distributed to States, State departments of motor vehicles, schools, and other public outlets— (A) to highlight the importance of addressing the illegal passing of school buses; and (B) to educate students and the public on the safe loading and unloading of schools buses. (2) Consultation In carrying out paragraph (1), the Secretary shall consult with— (A) representatives of the school bus industry from the public and private sectors; and (B) States. (3) Updates The Secretary shall periodically update the materials used in the campaign under paragraph (1). (c) Review of technologies (1) In general Not later than 2 years after the date of enactment of this Act, the Secretary shall review and evaluate the effectiveness of various technologies for enhancing school bus safety, including technologies such as— (A) cameras; (B) audible warning systems; and (C) enhanced lighting. (2) Requirements The review under paragraph (1)— (A) shall include— (i) an evaluation of— (I) the costs of acquiring and operating new equipment; and (II) the potential impact of that equipment on overall school bus ridership; (ii) an evaluation of the impact of advanced technologies on school bus loading zone safety