1. Short title; Findings This Act may be cited as the Total Recall Act . 2. Findings Congress finds the following: (1) The safety of the consumers in the United States relies on the effectiveness of a company’s outreach. (2) There are at least 400 products recalled each year by the Consumer Product Safety Commission. (3) According to the Consumer Product Safety Commission, the average response rate of consumers for most product recalls is between 4 and 18 percent. 3. Increased notification about recalls by companies participating in recalls (a) Mandating public notice and including importers Section 15(d)(1) of the Consumer Product Safety Act ( 15 U.S.C. 2064(d)(1) ) is amended— (1) by striking may order and inserting shall order ; (2) by striking any distributor and inserting any distributor, importer, ; and (3) by striking by subsection (c) and and inserting the following: by subsection (c), and may order the manufacturer or any distributor, importer, or retailer of such product . (b) Notification requirements (1) Requirements Section 15(d) of such Act ( 15 U.S.C. 2064(d) ) is further amended— (A) by redesignating paragraph (3) as paragraph (4); (B) by inserting after paragraph (2) the following new paragraph: (3) The Commission may not approve an action plan submitted pursuant to paragraph (2) unless such action plan provides that the person submitting the action plan has performed or will perform the following: (A) Not later than the expiration of the 365-day period starting on the date the Commission approves the action plan, spending on advertising the recall of the product subject to the order, using methods including those determined by the Commission for conducting recalls, an amount equal to the greater of— (i) (I) at least 25 percent of the dollar amount spent by such person in the 12-month period during which such person spent the greatest amount on traditional marketing (not including marketing through the Internet) of the product