; and (3) relates generally to opioid use and pain management. (b) Use of media The campaign under subsection (a) may be implemented through the use of television, radio, internet, in-person public communications, and other commercial marketing venues and may be targeted to specific age groups. (c) Consultation In coordinating the campaign under subsection (a), the Secretary, acting through the Director shall consult with the Assistant Secretary for Mental Health and Substance Use to provide ongoing advice on the effectiveness of information disseminated through the campaign . (d) Requirement of Campaign The campaign implemented under subsection (a) shall not be duplicative of any other Federal efforts relating to eliminating the abuse of opioids. (e) Evaluation (1) In general The Secretary, acting through the Director, shall ensure that the campaign implemented under subsection (a) is subject to an independent evaluation, beginning 2 years after the date of the enactment of this section, and every 2 years thereafter. (2) Measures and benchmarks For purposes of an evaluation conducted pursuant to paragraph (1), the Secretary shall— (A) establish baseline measures and bench­marks to quantitatively evaluate the impact of the campaign under this section