; (ii) tailor or personalize a product or service; or (iii) filter, sort, limit, promote, display or otherwise differentiate between specific content or categories of content that would otherwise be accessible to the individual. (B) Exclusions The term behavioral personalization does not include the use of historical personal information to merely prevent the display of or provide additional information about previously accessed content. (3) Collect The term collect includes, with respect to personal information or contents of communication, obtaining such information in any manner, except when solely transmitting, routing, providing intermediate storage for, or providing connections for personal information through a system or network. (4) Contents The term contents , when used with respect to communication, has the meaning given such term in section 2510 of title 18, United States Code. (5) Covered entity (A) In general The term covered entity means a person who— (i) intentionally collects, processes, or maintains personal information; and (ii) sends or receives such personal information over the internet or a similar communications network. (B) Exclusion The term covered entity does not include a natural person, except to the extent such person is engaged in a commercial activity that is more than de minimis. (6) Data breach The term data breach means unauthorized access to or acquisition of personal information or contents of communications maintained by such covered entity. (7) Data sharing abuse The term data sharing abuse means processing, by a third party, of personal information or contents of communications disclosed by a covered entity to the third party, for any purpose other than— (A) a purpose specified by the covered entity to the third party at the time of disclosure