; and (ii) 1 megabit per second for uploads; and (B) fewer than 40.5 percent of households subscribed to fixed terrestrial broadband internet access service with a speed of not less than— (i) 25 megabits per second for downloads; and (ii) 3 megabits per second for uploads. (2) High-cost, geographically challenged areas The Commission shall ensure that not less than 15 percent of the amounts awarded under paragraph (1) are used in areas that are high-cost and geographically challenged, as determined by the Commission. 4. Public awareness campaigns; digital literacy programs The Commission shall award grants to eligible entities— (1) to carry out public awareness campaigns designed to highlight the value and benefits of broadband internet access service, in order to increase the adoption of broadband internet access service