; and (2) to make it unlawful in the region or State affected by a covered emergency for any person to impose or otherwise charge unconscionable prices to responders for the purchase or procurement of emergency supplies during the period of the covered emergency. 3. Prohibition of unconscionable pricing during declared State of emergency (a) In general During an emergency period it shall be unlawful in the region or State affected by the emergency declaration for any person to impose unconscionable prices for the sale, rental, lease, or procurement of any emergency supply. (b) Factors for consideration In determining whether a seller has violated subsection (a), a price shall be considered unconscionable if any person during the emergency period charges a price that exceeds, by an amount equal to or in excess of 10 percent the average price at which the same or similar emergency supply was obtainable in the affected area during 30 days before the emergency declaration was issued and the increase in price charged is not attributable to reasonable costs incurred in connection with the rental or sale of the emergency supply. (c) Enforcement (1) Enforcement by the Federal Trade Commission (A) Unfair or deceptive acts or practices A violation of subsection (a) shall be treated as a violation of a regulation under section 18(a)(1)(B) of the Federal Trade Commission Act ( 15 U.S.C. 57a(a)(1)(B) ) regarding unfair or deceptive acts or practices. (B) Powers of commission The Commission shall enforce subsection (a) in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act ( 15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act. Any person who violates such subsection shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act. (2) Effect on other laws Nothing in this Act shall be construed in any way to limit the authority of