; (E) consider appropriate minimum standards of security that may differ according to the nature and sensitivity of the data collected or stored on, or processed or transferred by, the consumer device, service, application, or software; (F) consider appropriate standards for the de-identification of personal health data; (G) consider appropriate limitations on the collection, use, or disclosure of personal health data to that which is directly relevant and necessary to accomplish a specified purpose; (H) consult with the National Coordinator, the Commissioner of Food and Drugs, and the Chairman of the Federal Trade Commission; and (I) provide for initial and ongoing outreach regarding regulations affecting industries, businesses, and individuals to ensure awareness of consumer privacy and security protections in the field of digital health technology. (3) Uniform standards In the review of each of the areas described in paragraph (2)(C), the Secretary shall consider— (A) the development of standards for obtaining user consent based on how information will be shared to ensure that prior to the collection, analysis, use, or disclosure of consumers’ personal health data, an operator of a consumer device, service, application, or software specifies the uses of the personal health data and who will have access to the information; (B) the manner in which consent is obtained in a way that uses clear, concise, and well-organized language that is easily accessible, of reasonable length, at an appropriate level of readability, and clearly distinguishable from other matters; (C) a process to limit the transfer of personal health data to third parties and provide consumers with greater control over how their personal health data is used for marketing purposes; (D) secondary uses outside of the primary purpose of the service as initially indicated when consent was first obtained