; and (B) collects driving data. (2) Driving data The term driving data has the meaning given the term in section 30129(a) of title 49, United States Code. (b) Requirement Each covered motor vehicle shall comply with the requirements described in subsections (c) through (e). (c) Transparency Each manufacturer of a covered motor vehicle shall provide to each owner and lessee of the covered motor vehicle a clear and conspicuous notice, in clear and plain language, of any collection, transmission, retention, or use of driving data collected from the covered motor vehicle. (d) Consumer control (1) In general Subject to paragraphs (2) and (3), an owner or lessee of a covered motor vehicle may opt out of the collection and retention of driving data by the covered motor vehicle. (2) Access to navigation tools If an owner or lessee of a covered motor vehicle opts out of the collection and retention of driving data under paragraph (1), the owner or lessee shall not, to the extent technically possible, lose access to any navigation tool or other feature or capability. (3) Exception Paragraph (1) shall not apply to driving data stored as part of the electronic data recorder system or other safety systems on board the motor vehicle that are required for post-incident investigations, emissions history checks, crash avoidance or mitigation, or other regulatory compliance programs. (e) Limitation on use of personal driving information (1) In general No manufacturer, including an original equipment manufacturer, may use any information collected by a covered motor vehicle for the purpose of advertising or marketing without the affirmative, express consent of the owner or lessee of the covered motor vehicle. (2) Requests Any request for the consent under paragraph (1) by a manufacturer— (A) shall be clear and conspicuous; (B) shall be made in clear and plain language