; (B) to improve understanding of health care provider attitudes and beliefs toward vaccination; and (C) to develop effective strategies for addressing non-adherence to the safe and recommended use of vaccines and encouraging the safe and recommended use of vaccines. . (b) Update of 2015 NVAC report The National Vaccine Advisory Committee shall— (1) assess the state of vaccine confidence in the United States; and (2) update the findings and recommendations in the report on this topic approved by the National Vaccine Advisory Committee on June 10, 2015. 3. Public awareness campaign on the importance of vaccinations Section 317 of the Public Health Service Act ( 42 U.S.C. 247b ), as amended by section 3, is further amended by adding at the end the following new subsection: (o) Public awareness campaign on the importance of vaccinations (1) In general The Secretary, acting through the Director of the Centers for Disease Control and Prevention, shall carry out a national campaign to increase awareness of the importance of, combat misinformation about, and increase rates of, vaccinations across the lifespan. (2) Consultation In carrying out the campaign under this subsection, the Secretary shall consult with the National Academy of Medicine and nationally recognized private entities, including medical and public health associations and nonprofit organizations, to solicit advice on evidence-based information for policy development and program development, implementation, and evaluation. (3) Requirements The campaign under this subsection— (A) shall be an evidence-based media and public engagement initiative; (B) shall be carried out through competitively bid contracts awarded to one or more public or private entities; (C) may include the use of television, radio, print, the internet, and other commercial marketing venues; (D) may include the use of in-person public communications; (E) may be targeted to— (i) specific groups and local needs of communities with high rates of un­vac­ci­nat­ed individuals