; and (B) is engaged in commerce or in any industry or activity affecting commerce. (17) Likeness The term likeness means— (A) with respect to a college athlete of a sport for which the college athlete has a jersey number, the jersey number associated with the college athlete and the sport in which the college athlete participates at a particular institution of higher education during the period of the participation of the college athlete in the sport at the institution of higher education, if the jersey number is accompanied by— (i) a logo or color scheme that is clearly associated with the institution of higher education; or (ii) some other means by which the jersey number is clearly associated with the particular college athlete; and (B) with respect to any college athlete or former college athlete— (i) the uniquely identifiable voice, catch phrase, or nickname of the college athlete; or (ii) any other trademark that identifies or distinguishes the college athlete. (18) Name The term name , with respect to a college athlete, means— (A) the first name and last or family name that identifies the college athlete; (B) a nickname or a preferred name of the college athlete