; additional standards and requirements The regulations required by subsection (a) shall establish the visual appearance and content of the America Star labels, any standards (in addition to the standards described in paragraph (1)) that a product shall meet in order for a particular America Star label to be used for such product, and requirements for the permissible use of the America Star labels, as the Commission considers appropriate to achieve the goals described in paragraph (2) and to ensure that the labels— (A) are consistent with public perceptions of the meaning of descriptions of the extent to which a product is of United States origin; and (B) are not used in a way that is unfair or deceptive, including, for a product that does not meet the standards for an America Star label, placing such label on such product, using such label in any marketing materials for such product, or in any other way representing that such product meets the standards of such label. (c) Use of labels voluntary The Commission may not require a person who makes a qualified or unqualified claim that a product is of United States origin to use an America Star label to make such claim. (d) Rule of construction Nothing in this Act shall be construed to affect the standards of the Commission in effect on the day before the date of the enactment of this Act for a qualified or unqualified claim that a product is of United States origin. (e) Consultation In promulgating the regulations required by subsection (a), the Commission shall consult with— (1) the Commissioner of United States Customs and Border Protection in order to ensure consistency with the country of origin labeling requirements under section 304 of the Tariff Act of 1930 ( 19 U.S.C. 1304 )