; (ii) what forms of evidence-based treatment options are available; and (iii) how to access such treatment; (E) combating the stigma of addiction and substance use disorders, including the stigma of treating such disorders with medication-assisted treatment therapies; and (F) informing the public about the dangers of any drug identified by the Director as an emerging drug threat as appropriate. (2) Use of funds (A) In general Amounts made available to carry out this subsection for the national media campaign may only be used for the following: (i) The purchase of media time and space, including the strategic planning for, tracking, and accounting of, such purchases. (ii) Creative and talent costs, consistent with subparagraph (B)(i). (iii) Advertising production costs, which may include television, radio, internet, social media, and other commercial marketing venues. (iv) Testing and evaluation of advertising. (v) Evaluation of the effectiveness of the national media campaign. (vi) Costs of contracts to carry out activities authorized by this subsection. (vii) Partnerships with professional and civic groups, community-based organizations, including faith-based organizations, and government organizations related to the national media campaign. (viii) Entertainment industry outreach, interactive outreach, media projects and activities, public information, news media outreach, and corporate sponsorship and participation. (ix) Operational and management expenses. (B) Specific requirements (i) Creative services In using amounts for creative and talent costs under subparagraph (A)(ii), the Director shall use creative services donated at no cost to the Government wherever feasible and may only procure creative services for advertising— (I) responding to high-priority or emergent campaign needs that cannot timely be obtained at no cost