; (iv) Social Security numbers; (v) precise geolocation information; (vi) content of communications; (vii) call detail information; (viii) web browsing history, application usage history, and the functional equivalents of either; and (ix) any other customary proprietary information that the Commission determines to be sensitive; and (F) the term telecommunications service includes broadband Internet access service and interconnected VoIP service. (2) Regulations In carrying out this section, the Commission shall promulgate regulations to protect the privacy of customers of telecommunications service. (3) Contents In promulgating regulations under paragraph (2), the Commission shall— (A) require a telecommunications carrier to notify a customer about the collection, use, and sharing of his or her customer proprietary information, including by— (i) notifying the customer about the types of customer proprietary information the carrier collects; (ii) specifying how and for what purposes the carrier uses and shares customer proprietary information; and (iii) identifying the types of entities with which the carrier shares customer proprietary information; (B) require a telecommunications carrier to— (i) provide the notification under subparagraph (A) to a customer at the point of sale, before the purchase of service; and (ii) update a customer when the carrier makes a material change to a privacy policy, including any of the policies described in subparagraph (A); (C) require a telecommunications carrier to obtain opt-in approval from a customer to use and share his or her sensitive customer proprietary information; (D) implement strong protection for de-identified customary proprietary information, to prevent re-identifying such information; (E) prohibit a telecommunications carrier from refusing to serve a customer who doesn’t consent to the use and sharing of his or her customer proprietary information for commercial purposes (commonly known as take-it-or-leave-it offers )