1. Short title This Act may be cited as the Stop Targeting Americans in Natural Disasters with Unconscionable Prices Act of 2017 or the STAND UP Act of 2017 . 2. Prevention of price gouging (a) In general During the 180-day period beginning on the date on which a major disaster is declared by the President, it shall be unlawful for any person to sell or offer for sale a consumer good or service in an affected area at a price that— (1) is unconscionably excessive; and (2) indicates the seller is taking unfair advantage of the circumstances related to a major disaster to increase prices unreasonably. (b) Factors for consideration In determining whether a person has violated subsection (a), there shall be taken into account, with respect to the price at which such person sold or offered for sale the consumer good or service, factors that include the following: (1) Whether such price grossly exceeds the average price at which the same or a similar consumer good or service was sold or offered for sale by such person in the affected area— (A) during the 90-day period immediately preceding the 180-day period described in such subsection