; or (4) any similar descriptive phrases, terms, or representations suggesting the product contains whole grains, unless the amount of whole grains, expressed as a percentage of total grains, is conspicuously disclosed in immediate proximity to the descriptive phrase, term, or representation, using a font, color, and formatting of equivalent prominence to the descriptive phrase, term, or representation with respect to whole grain content. . (c) Sweeteners, coloring, and flavoring Section 403 of the Federal Food, Drug, and Cosmetic Act, as amended, is further amended by adding at the end the following: (bb) Sweeteners, coloring, and flavoring If, in the case of food other than a dietary supplement, it bears or contains any added artificial or natural coloring, any added artificial or natural non-caloric sweetener, or any added artificial or natural flavoring, unless such fact is prominently stated on the principal display panel of a package or container of the food. . (d) Conforming amendment The second sentence of section 403(k) of the Federal Food, Drug, and Cosmetic Act ( 21 U.S.C. 343(k) ) is amended by striking and (i) and inserting , (i), (z), (aa), and (bb) . (e) Construction Nothing in this section shall be construed as affecting any requirement in regulation in effect as of the date of the enactment of this Act with respect to matters that are required to be stated on the principal display panel of a package or container of food that is not required by an amendment made by this section or as restricting the authority of the Secretary of Health and Human Services to require additional information be disclosed on such a principal display panel. 3. Claims for conventional foods (a) Health-Related claims (1) In general Section 403(r)(1)(B) of the Federal Food, Drug, and Cosmetic Act ( 21 U.S.C. 343(r)(1)(B) ) is amended by inserting after health-related condition the following: , describes the effect that a nutrient may have on the structure or function of the human body, characterizes the documented