; (ii) accounting and financial literacy training; (iii) market evaluation; (iv) strategic planning assistance; (v) product innovation, including relating to value-added products; (vi) marketing and branding assistance, including market messaging, consumer assessments, and evaluation of regional, national, and international markets; (vii) innovation in emerging market opportunities, including agritourism, and marketing communication methods; (viii) packaging, distribution, and supply chain innovation; (ix) food safety training; (x) dairy product production training, including in new, rare, or innovative techniques; and (xi) process and processing facility improvement, including planning for and implementing plant upgrades, food safety modernization, energy and water efficiency, byproduct reprocessing and use maximization, and waste treatment. (2) Competitive grants to dairy businesses An initiative shall provide competitive grants for new and existing dairy businesses for the purposes of— (A) modernization, specialization, and grazing transition on dairy farms; (B) value chain and commodity innovation and facility and process updates for dairy processors; and (C) product development, packaging, and marketing of dairy products. (f) Distribution of funds (1) In general Of the funds made available to carry out this section, the Secretary shall provide not less than 3 awards to eligible entities described in subsection (d)(1) for the purposes of carrying out the activities under subsection (e). (2) Multiyear funding The Secretary is encouraged— (A) to award funds under paragraph (1) in multiyear funding allocations; and (B) to require frequent reporting, as appropriate. (3) Use of funds (A) In general The funds awarded to an eligible entity under paragraph (1) may be used— (i) for program administration of an initiative, including staff costs; and (ii) for workshops or other informational sessions that— (I) directly benefit dairy businesses and entrepreneurs