; or (II) shared with the covered entity— (aa) at the affirmative request of the individual; or (bb) by an entity with which the individual has an established business relationship. (vii) Use that is necessary for the improvement of transaction or service delivery through research, testing, analysis, and development. (viii) Use that is necessary for internal operations, including the following: (I) Collecting customer satisfaction surveys and conducting customer research to improve customer service information. (II) Information collected by an Internet website about the visits to such website and the click-through rates at such website— (aa) to improve website navigation and performance; or (bb) to understand and improve the interaction of an individual with the advertising of a covered entity. (ix) Use— (I) by a covered entity with which an individual has an established business relationship; (II) which the individual could have reasonably expected, at the time such relationship was established, was related to a service provided pursuant to such relationship