; (3) allows consumers to attribute a given quality, reputation, or other characteristic to a wine made from grapes grown in an AVA; and (4) helps consumers identify wines to purchase; Whereas an appellation of origin, such as an AVA designation, can assist wine producers in the United States in establishing distinctive names of places in the United States in global markets and create valuable export opportunities; Whereas wine exports generated more than $1,600,000,000 for producers in the United States in 2017, which is a 4-fold increase over the past 20 years; Whereas the protection of an AVA term, or other appellation of origin, in a foreign country helps vintners effectively promote products and increases awareness of the region of origin; Whereas the wine industry of the United States is growing and accounts for 10 percent of global wine production; Whereas wine-growing regions and wine growers in the United States— (1) contribute to the economic prosperity of the United States; and (2) enhance the cultural prestige of the United States by developing and sharing wines that are recognized throughout the world; Whereas consumers in the United States have benefitted from the rich diversity and extraordinary quality of wines and wine-growing regions in the United States; and Whereas responsibly enjoying wine often serves to enhance the richness of life and brings family and friends closer together: Now, therefore, be it