1. Short title This Act may be cited as the Stop Online Booking Scams Act of 2017 . 2. Findings; sense of Congress (a) Findings Congress finds the following: (1) The Internet has become an important channel of commerce in the United States, accounting for billions of dollars in retail sales every year. (2) Hotel reservation transactions can be easily made online and online commerce has created a marketplace where consumers can shop for hotels, flights, car rentals, and other travel-related services and products across thousands of brands on a single platform. (3) Consumers should be able to clearly identify the company with which they are transacting business online. (4) Actions by third-party sellers that misappropriate brand identity, trademark, or other marketing content are harmful to consumers. (5) Platforms offered by online travel agencies provide consumers with a valuable tool for comparative shopping for hotels and should not be mistaken for the unlawful third-party actors that commit such misappropriation. (6) The misleading and deceptive sales tactics companies use against consumers booking hotel rooms online have resulted in the loss of sensitive financial and personal information, financial harm, and other damages for consumers. (b) Sense of Congress It is the sense of Congress that— (1) consumers benefit from the ability to shop for travel-related services and products on the innovative platforms offered by online travel agencies; (2) sellers on the Internet should— (A) provide consumers with clear, accurate information; and (B) have an opportunity to compete fairly with one another