; and (4) by inserting after paragraph (16), as redesignated by paragraph (1) of this section, the following new paragraph: (17) Recruiting and marketing activity (A) In general Except as provided in subparagraph (B), the term recruiting and marketing activity means an activity that consists of any of the following: (i) Any advertising or promotion activity, including a paid announcement in newspapers, magazines, radio, television, billboards, electronic media, naming rights, or any other public medium of communication, including paying for a display or promotion at a job fair, military installation, or postsecondary education recruiting event. (ii) Any effort to identify and attract prospective students, directly or through a contractor or other third party, including any contact concerning a prospective student’s potential enrollment or application for grant, loan, or work assistance under title IV or participation in preadmission or advising activities, including— (I) paying employees responsible for overseeing enrollment and for contacting potential students in person, by phone, by email, by internet communications, or by other means, regarding enrollment; (II) compensating a person to provide to an institution of higher education contact information regarding prospective students, including information obtained through websites established for such purpose