; and (C) such other information as the Secretary may require. (d) Evaluation (1) In general From amounts appropriated under subsection (f) for a fiscal year, the Secretary shall reserve not more than $1,000,000 to award a grant or contract to an organization outside the Department for an independent evaluation of the impact of the Program. (2) Competitive basis The grant or contract shall be awarded on a competitive basis. (3) Matters evaluated The evaluation described in this subsection shall consider metrics established by the Secretary that emphasize college access and success, encouraging low-income students to pursue higher education, and the cost effectiveness of the program. (4) Dissemination The findings of the evaluation shall be widely disseminated to the public by the organization conducting the evaluation as well as by the Secretary. (e) Targeted information campaign (1) In general Each State educational agency receiving a grant under this section shall, in cooperation with the participating local educational agencies within the State and the Secretary, develop a targeted information campaign for the Program. (2) Plan Each State educational agency receiving a grant under this section shall include in the application submitted under subsection (c) a written plan for their proposed targeted information campaign. The plan shall include the following: (A) Outreach Outreach to students and their families, at a minimum, at the beginning and end of each academic year. (B) Distribution How the State educational agency plans to provide the outreach described in subparagraph (A) and to provide the information described in subparagraph (C). (C) Information The annual provision by the State educational agency to all students and families participating in the Program of information regarding— (i) the estimated statewide average higher education institution cost data for each academic year, which cost data shall be disaggregated by— (I) type of institution, including— (aa) 2-year public colleges