; and (II) consist of in cash or in-kind contributions acceptable to the Secretary, including facilities, equipment, or services. (ii) Limitation If any part of the non-Federal share described in clause (i) is provided by a for-profit entity, employee services, including salaries paid or expenses covered by the for-profit entity, may not be counted toward satisfying the non-Federal share. (2) Criteria (A) In general To apply for a grant under this section, a non-profit organization, State, local, or Tribal agency, or grocer shall submit an application that meets such application criteria as the Secretary may require and specifically satisfies the following requirements: (i) The application proposes a project that has the support of the State agency that administers SNAP in the State in which the project is proposed to be carried out. (ii) The proposed project, at a minimum, would increase the purchase of fruits and vegetables by low-income consumers participating in SNAP by providing monetary incentives at the point of purchase. (iii) The non-profit organization, State, local, or Tribal agency, or grocer will ensure that the same terms and conditions apply to purchases made by individuals with incentives provided for in this subsection as apply to purchases made by individuals who are not members of households receiving SNAP benefits, such as provided for in section 278.2(b) of title 7, Code of Federal Regulations (or a successor regulation). (iv) The non-profit organization, State, local, or Tribal agency, or grocer has adequate plans to collect data for reporting and agrees to participate in a program evaluation conducted pursuant to paragraph (4). (B) Priority In awarding grants under this section, the Secretary shall give priority to projects that— (i) maximize the share of funds used for direct incentives to participants; (ii) use direct-to-consumer sales marketing