; (ii) meet any other requirements established by the Secretary; and (iii) enter into an agreement with the Secretary. (B) Purpose of marketing plan A marketing plan submitted under this paragraph shall describe the advertising or other market oriented export promotion activities to be carried out by the eligible trade organization with respect to which assistance under this subsection is being requested. (C) Specific elements To be approved by the Secretary, a marketing plan submitted under this paragraph shall— (i) specifically describe the manner in which assistance received by the eligible trade organization, in conjunction with funds and services provided by the eligible trade organization, will be expended in implementing the marketing plan; (ii) establish specific market goals to be achieved under the marketing plan