; and (7) ensure that users of the website or digital service have the option for a more customized digital experience that allows users to complete digital transactions in an efficient and accurate manner. (b) Research on development of websites and digital services Notwithstanding any other provision of law, quantitative and qualitative research, including user testing, related to the development of websites or other public-facing digital services of an executive agency shall not be considered a collection of information for the purposes of section 3507 of title 44, United States Code. (c) Requirements for new websites and digital services Any website or digital service of an executive agency that is made available to the public after the date of enactment of this Act shall meet the requirements described in subsection (a). (d) Internal digital services The head of each executive agency shall ensure to the greatest extent practicable that any new Intranet conforms to the requirements in subsection (a). (e) Public reporting The head of each executive agency shall submit to the Director an annual report on the progress of the executive agency in implementing the requirements described in this section for the previous year and shall make the report available to the public. (f) Compliance with United States website standards Any website of an executive agency that is made available to the public after the date of enactment of this Act shall be in compliance with the website standards of the Technology Transformation Services of the General Services Administration. 5. Digitization of Government services and forms (a) Digital service option required Not later than 2 years after the date of enactment of this Act, the head of each executive agency shall make available to the public an online, mobile-friendly, digital service option for any in-person Government transaction or paper-based process in a manner that decreases cost, increases digital conversion rates, and improves customer experience. (b) Forms and services