; (B) marketing apprenticeships to secondary school students, counselors, school administrators, or parents; (C) recruiting and evaluating candidates for apprenticeships; (D) conducting outreach to employers to persuade the employers to adopt the apprenticeship model; (E) matching employers with apprentices; and (F) promoting diversity among apprentices by promoting outreach to underrepresented populations (such as women and minorities), youth, individuals with disabilities (as defined in section 3 of the Americans with Disabilities Act of 1990 ( 42 U.S.C. 12102 )), and veterans. (2) Employer engagement The workforce intermediary may provide services to engage employers in, and develop curricula for, registered apprenticeship programs, which may include assisting a small- or medium-sized employer with— (A) designing a curriculum for a registered apprenticeship program that blends occupation-specific skills and general industry skills; (B) designing a comprehensive training plan for apprentices; (C) navigating the registration process for the registered apprenticeship program; (D) identifying skills, both technical and behavioral, needed to perform the occupation in question; (E) providing training to managers and front-line employees to serve as trainers or mentors to apprentices in the registered apprenticeship program; (F) paying for the cost of off-site training provided to apprentices; (G) coordinating activities between training instructors and worksite supervisors of apprentices; (H) conducting or arranging for off-the-job training related to the apprenticeship; (I) convening employers to define skills for the registered apprenticeship program