; (2) lowering real estate property tax rates; (3) conducting community-wide market analysis to help recruit and/or retain Class 1 commercial investment; (4) creating employment training programs for Class 1 business customer service, sales, and managerial positions; (5) retail marketing strategies to solicit new Class 1 commercial investment starts in the community; (6) program allowances for activities such as the publication of marketing materials, development of economic development web pages, and educational outreach activities with retail trade associations; and (7) hiring business recruitment specialists. (b) Eligibility The Administrator may only make a grant under subsection (a) to communities that— (1) demographics include— (A) a median per capita income no higher than $35,000; and (B) a lack of Class 1 commercial investment; and (2) submit an application at such time, in such form, and containing such information and assurances as the Administrator may require, including— (A) a description of how the community through the activities the community carries out with the grant funds will recruit, retain and grow their economy through Class 1 commercial investment; and (B) a description of the difficulty the community has faced recruiting, retaining and growing their economy through Class 1 commercial investment. (c) Matching funds (1) In general The Administrator may not make a grant to a community under subsection (a) unless the community agrees that, with respect to the costs to be incurred by the community in carrying out the activities for which the grant is awarded, the community will make available non-Federal contributions in an amount equal to not less than 10 percent of the Federal funds provided under the grant. (2) Satisfying matching requirements The non-Federal contributions required under paragraph (1) may be— (A) in cash or in-kind, including services, fairly evaluated; and (B) from— (i) any private source; (ii) a State or local governmental entity