; and (2) provide for notice, including to individuals as appropriate, to persons who may be affected by the recall. (c) Order To cease distribution (1) In general If the Secretary has reason to believe that— (A) the use of, or exposure to, a cosmetic may cause serious adverse event; (B) the cosmetic is misbranded; or (C) the cosmetic is marketed, manufactured, packaged, or distributed by an unregistered brand owner