; or (2) treat such vapor product as a new tobacco product for which an order is required under section 910(c)(1)(A)(i) of such Act ( 21 U.S.C. 387j(c)(1)(A)(i) ). (d) Definition In this section, the term vapor product has the meaning given to such term in section 921(f) of the Federal Food, Drug, and Cosmetic Act, as added by section 4 of this Act. 4. Regulation of vapor products (a) In general Chapter IX of the Federal Food, Drug, and Cosmetic Act is amended by inserting after section 920 of such Act ( 21 U.S.C. 387t ) the following: 921. Vapor products (a) Relation to other provisions The authorities vested in the Secretary by this section to regulate vapor products are in addition to, not in lieu of, the authorities vested in the Secretary by other sections of this Act to regulate vapor products as tobacco products. (b) Advertising in print publications (1) In general The manufacturer, distributor, or retailer of a vapor product shall not disseminate or cause to be disseminated advertising or labeling of the vapor product in a newspaper, magazine, periodical or other publication (whether periodic or limited distribution), other than an adult publication. (2) Definition In this subsection, the term adult publication means a newspaper, magazine, periodical, or other publication— (A) whose readers younger than 18 years of age constitute 15 percent or less of the total readership as measured by competent and reliable survey evidence; and (B) that is read by fewer than 2 million persons younger than 18 years of age as measured by competent and reliable survey evidence. (c) Prohibit self-Service displays of vapor products (1) In general A retailer may sell vapor products only in a direct face-to-face exchange. (2) Exception Paragraph (1) does not apply— (A) to mail order sales