; (VII) establishing State or regional advisory councils to provide input and recommendations to raise awareness regarding the drug designated as an emerging drug threat; (VIII) collaborating with law enforcement; and (IX) support for school-based public health education classes to improve teen knowledge about the effects of such designated drug. (B) Media campaign Any campaign implemented under this subsection may include a media component, which— (i) shall be designed to prevent the use of the drug designated as an emerging drug threat and to achieve the goals of paragraph (1); (ii) shall be carried out through competitively awarded contracts to entities providing for the professional production and design of such campaign