; and (ii) to such offices not located in major metropolitan areas. (C) Location of staff Any researcher or staff directly supporting the operation of the Center shall be primarily based at the Center. (c) Export Center operations (1) In general The Center shall— (A) provide in-depth, customized, and actionable market research services that— (i) a business may opt into based on need; and (ii) are— (I) focused on actionable and measurable results for a business; (II) business- and product-specific; (III) targeted to not more than 3 international markets; (IV) based on high-quality data, including data from international trade association subscription databases; and (V) based on market analysis and export services of the Commercial Service available before the date of the enactment of this Act, including the Rural America's Intelligence Service for Exporters program; and (B) conduct strategic planning and export support services for rural businesses as needed. (2) Measure of effectiveness To measure the effectiveness of the Center, the Center shall collect and make available data on— (A) the number of businesses that sign up for market research assistance; (B) the number of export assistance services a business engages in following the research assistance, including— (i) trade shows; (ii) trade missions; and (iii) other services facilitated by the Center; and (C) the total monetary value of exports facilitated by the services provided by the Center. (3) Website for the Center The Center shall maintain an internet website that includes— (A) data collected by the Center; (B) best practices for rural businesses beginning to evaluate export opportunities; and (C) appropriate contact information for staff at the Center.