A design lead that reports directly to the program manager and is responsible for identifying, communicating, and visualizing user needs through a human centered design process. (2) Qualifications The Secretary shall establish qualifications for personnel filling these positions prior to their selection. The qualifications may not include a positive education requirement and must be based on technical expertise or experience in delivery of software products, to include agile concepts. (3) Coordination plan for testing and certification organizations The program manager shall ensure resources for test and certification organizations support of iterative development processes. (d) Plan The Secretary of Defense or designee shall develop a plan for each selected activity under the pilot to include the following elements: (1) Definition of a product vision, identifying a succinct, clearly defined need the software will address. (2) Definition of a product road map, outlining a noncontractual plan that identifies short-term and long-term product goals and specific technology solutions to help meet those goals and adjusts to mission and user needs at the product owner’s discretion. (3) The use of a Broad Agency Announcement, Other Transaction Authority, or other rapid merit-based solicitation procedure. (4) Identification of, and continuous engagement with, end users. (5) Frequent and iterative end user validation of features and usability consistent with the principles outlined in the Digital Services Playbook. (6) Use of commercial best practices for advanced computing systems, including, where applicable— (A) Automated Testing, Integration, and Deployment