; (B) the availability of poison control center resources in local communities; (C) poison control center drug information and misuse intervention; and (D) poison control center public health emergency response capabilities; and (2) as part of such campaign, highlight the nationwide toll-free number and enhanced communications capabilities supported under section 1271. (b) Consultation In carrying out and expanding upon the national campaign under subsection (a), the Secretary shall consult with nationally recognized professional organizations in the field of poison control response for the purpose of determining the best and most effective methods for achieving public awareness. (c) Contract with entity The Secretary may carry out subsection (a) by entering into contracts with one or more public or private entities, including nationally recognized professional organizations in the field of poison control and national media firms, for the development and implementation of the awareness campaign under subsection (a), which may include— (1) the development and distribution of poisoning and toxic exposure prevention, poison control center, and public health emergency awareness and response materials; (2) television, radio, internet, and newspaper public service announcements; and (3) other means and activities to provide for public and professional awareness and education. (d) Evaluation The Secretary shall— (1) establish baseline measures and benchmarks to quantitatively evaluate the impact of the nationwide public awareness campaign carried out under this section