; and (B) personnel who are legally eligible for employment in the United States of America. (10) To impose on a franchisee by contract, rule, or regulation, whether written or oral, a standard of conduct or performance unless the franchisor, its agents or representatives, sustain the burden of proving the standard to be reasonable, necessary, and uniformly enforced and applied throughout its system of franchisees, franchisor-owned units and licensees. The following are examples of unreasonable conduct: (A) To fail to deal fairly and in good faith or fail to exercise due care with a franchisee or any association or other aggregation or incorporation of franchisees in all business matters, including— (i) proposed and actual transfer of the franchise; (ii) administration of advertising funds, rewards programs, and marketing funds; and (iii) the interpretation, administration, and performance of franchise agreements and area development or territory agreements. (B) To sell, rent, or offer to sell to a franchisee or require a franchisee to buy any product or service for more than a fair and reasonable price or without the reasonable expectation that the sale or rental transaction itself will be profitable for the franchisee’s business. (C) To discriminate between franchisees in the charges offered or made for royalties, goods, services, equipment, rentals, advertising services, or in any other business dealing, unless that discrimination between franchisees— (i) would be necessary to allow a particular franchisee to fairly meet competition in the open market; (ii) does not adversely affect the business of any existing franchisee