individuals should have the ability to request the deletion, after a specific period of time, of all of their personal information held by an online search engine, social networking site, or marketing company. (16) According to a Pew/Berkman Center poll, 69 percent of parents of teens who engage in online activity are concerned about how that activity might affect their children’s future academic or employment opportunities. (17) Eighty-one percent of parents of teens who engage in online activity say they are concerned about how much information advertisers can learn about their children’s online activity. 203. Definitions (a) In general In this title: (1) Minor The term minor means an individual who is older than 12 years of age and younger than 16 years of age. (2) Targeted marketing The term targeted marketing means advertising or other efforts to market a product or service that are directed to a specific individual or device— (A) based on the personal information of the individual or a unique identifier of the device