; (B) obligate a party to do everything required under the contract to accomplish the purposes of the contract; and (C) require honesty in fact and observance of reasonable standards of fair dealing in the trade. (3) No provision of any franchise agreement, express or implied, shall be interpreted or enforced in such a way as to obfuscate or avoid a party’s duty to act reasonably and in good faith with the other, or otherwise allow a disparate result in the franchise relationship. (b) Duty of due care (1) A franchise agreement imposes on the franchisor a duty of due care. Unless a franchisor represents that it has greater skill or knowledge in its undertaking with its franchisees, or conspicuously disclaims that it has any skill or knowledge, the franchisor is required to exercise the skill and knowledge normally possessed by franchisors in good standing in the same or similar types of business. (2) For purposes of this subsection— (A) the term skill or knowledge means something more than the mere minimum level of skill or knowledge required of any person engaging in a service or business and involves a special level of expertise— (i) which is the result of acquired learning and aptitude developed by special training and experience in the business to be licensed under the franchise agreement, or the result of extensive use and experience with the goods or services or the operating system of such business; (ii) which is the result of experience in organizing a franchise system and in providing training, assistance and services to franchisees; and (iii) which a prospective franchisee would expect in reasonable reliance on the written and oral commitments and representations of the franchisor