Searchable and Discoverable Contain a search function that allows users to easily search content intended for public use. (4) Secure Connection Provision through an industry standard secure connection. (5) Data Analytics Designed around user needs with data-driven analysis influencing management and development decisions, using qualitative and quantitative data to determine user goals, needs, and behaviors, and continually testing websites and digital services to ensure that user needs are addressed. Notwithstanding any other provision of law, quantitative and qualitative research, including user testing, related to the development of websites or other public facing digital services shall not be considered a collection of information for the purposes of section 3507 of title 44, United States Code. (6) Content personalization Ensure users have the option for a more customized digital experience, allowing them to complete digital transactions in an efficient and accurate manner. (b) Requirements for new websites and digital services Any website or digital service of an executive agency that is made available to the public after the date of the enactment of this Act shall meet the minimum requirements described in subsection (a). (c) Internal Digital Services The head of each executive agency shall ensure to the greatest extent practicable that any new Intranet conforms to the requirements in subsection (a). (d) Public reporting The head of each executive agency shall submit to the Director an annual report on the progress an executive agency is making in implementing the requirements described in this section for the previous year and shall make the report available to the public. (e) Compliance with United States website standards Any new website of an executive agency shall be in compliance with the website standards of the Technology Transformation Services of the General Services Administration. 4. Digitization of Government services and forms (a) Digital service option required Not later than 2 years after