; and (ii) (I) the advertisements are based solely upon that student’s current visit to the online location; or (II) the advertisements are in response to a student’s request for information or feedback. (b) Terms defined in Elementary and Secondary Education Act of 1965 In this Act, the terms elementary school , parent , and secondary school have the meanings given such terms in section 8101 of the Elementary and Secondary Education Act of 1965 ( 20 U.S.C. 7801 ). 3. Protecting student privacy (a) Prohibited practices An operator may not— (1) collect, generate, use or disclose any covered information, or allow third parties to do so, for purposes of engaging in or permitting targeted advertising on the operator’s site or online service, or target advertising on any other site or service, if the targeting of the advertising is based on any information, including covered information and persistent unique identifiers, that the operator has acquired because of the use of that operator’s site or service for preK–12 purposes; (2) sell or rent covered information to a third party, except this paragraph shall not apply to a nationally recognized high school academic assessment provider solely to the extent that the provider secures the express written consent of the parent or student, given in response to clear and conspicuous notice, only to provide access to employment, educational scholarships or financial aid, or postsecondary educational opportunities; (3) use information, including covered information and persistent unique identifiers, created or gathered by the operator’s site or service to create a personal profile of a student other than for preK–12 purposes, except that for purposes of this paragraph, creating a personal profile shall not include the collection and retention of account information that remains under the control of the student, the student's parent, or the educational agency, institution, or program