; (4) mail volume and revenues projected for future years; (5) the projected growth in the number of addresses the Postal Service will be required to serve in future years; (6) the current and projected future cost of serving Postal Service customers; (7) the effect of changes in technology, demographics, and population distribution on the efficient and reliable operation of the postal delivery system; (8) the financial status of the Postal Service, including the status of any accrued unfunded liabilities or obligations; (9) ensuring that the performance of the Postal Service is as strong as reasonably possible under the applicable circumstances, including the factors described in paragraphs (1) through (8); and (10) the policies of this title and such other factors as the Postal Service determines appropriate. (e) Performance targets, measurements, and publication (1) Performance targets (A) Establishment Each year, the Postal Service shall establish reasonable targets for performance to ensure that mail service for postal customers meets the service standards for market-dominant products. (B) Compliance determination For purposes of section 3653(b)(2), the Commission shall evaluate the compliance of the Postal Service with the service standards for market-dominant products by reference to the performance targets. (2) Performance measurement (A) Definitions of urban and rural For purposes of measuring performance under the performance targets, the Commission, in consultation with the Postal Service— (i) shall promulgate regulations defining the terms— (I) rural; and (II) urban, which shall be defined by the Commission as any geographic area that is not defined as rural under subclause (I); and (ii) in defining the terms under clause (i), shall consider— (I) the recommendations of the report submitted to the Commission under section 210(e) of the Postal Service Reform Act of 2018 ; (II) existing definitions of those terms that are in use by the Postal Service, the Federal Government, and other sources