; (2) projects for the improvement or rehabilitation of existing farmers’ markets; (3) projects for the acquisition of equipment for farmers’ markets and other infrastructure needs; (4) projects for the purchase, acquisition, and rehabilitation of land or property for use as a farmers’ market; (5) transportation and delivery activities; (6) activities carried out through agritourism initiatives; and (7) projects, including planning and feasibility initiatives for the expansion or establishment of farmers’ markets designed to increase sales in areas not easily accessible through traditional transportation activities. (b) Program purposes The purposes of the program established under subsection (a) are to increase domestic consumption of and access to locally and regionally produced agricultural products, and to develop new market opportunities for farm and ranch operations serving local markets, by developing, improving, expanding, and providing outreach, training, and technical assistance to, or assisting in the development, improvement and expansion of— (1) domestic farmers’ markets, roadside stands, community-supported agriculture programs, agritourism activities, and other direct producer-to-consumer market opportunities