; and (ii) work with States to ensure that information and notice is provided that the public health insurance option is one of the health plans available through an Exchange. (4) State Advisory Council (A) Establishment A State may establish a public or nonprofit entity to serve as the State Advisory Council to provide recommendations to the Secretary on the operations and policies of the public health insurance option offered through the Exchange operating in the State. (B) Recommendations A State Advisory Council established under subparagraph (A) shall provide recommendations on at least the following: (i) Policies and procedures to integrate quality improvement and cost containment mechanisms into the health care delivery system. (ii) Mechanisms to facilitate public awareness of the availability of the public health insurance option. (iii) Alternative payment models and value-based insurance design under the public health insurance option that encourage quality improvement and cost control. (C) Members The members of any State Advisory Council shall be representatives of the public and include health care consumers and health care providers. (D) Applicability of recommendations The Secretary may apply the recommendations of a State Advisory Council to the public health insurance option in that State, in any other State, or in all States. (5) Data collection The Secretary shall collect such data as may be required— (A) to establish rates for premiums and health care provider reimbursement under subsection (c); and (B) for other purposes under this section, including to improve quality, and reduce racial, ethnic, and other disparities, in health and health care. (c) Financing the public health insurance option (1) Premiums (A) Establishment The Secretary shall establish geographically adjusted premium rates for the public health insurance option— (i) in a manner that complies with the requirement for premium rates under subparagraph (C) and considers the data collected under subsection (b)(4)