; and (B) a non-certified individual may perform the lawful occupation for compensation but may not use the title certified . (2) Good faith The term good faith , with respect to performance— (A) means diligent performance that is directed towards achieving the policies set forth in this Act; (B) does not include performance that is— (i) designed to subvert or evade the policies set forth in this Act; or (ii) carried out in a manner that has the systematic effect of subverting or evading the policies set forth in this Act; and (C) refers to an objective, rather than subjective, standard. (3) Lawful occupation The term lawful occupation means a course of conduct, pursuit, or profession that includes the sale of goods or services that are not themselves illegal to sell irrespective of whether the individual selling the goods or services is subject to occupational licensing laws. (4) Least restrictive regulation The term least restrictive regulation means, from least to most restrictive: (A) One or more of the following, each of which shall be considered equally restrictive: (i) Market competition. (ii) Industry or consumer-related ratings and reviews. (iii) Private certification. (iv) A specific private civil cause of action to remedy consumer harm. (v) A deceptive trade practice act. (vi) A regulation of the process of providing the specific goods or services to consumers. (vii) Inspections. (viii) Bonding or insurance. (ix) Registration. (x) Government certification. (B) Specialty occupational license for medical reimbursement. (C) Occupational license. (5) Less restrictive alternatives to occupational licensing The term less restrictive alternatives to occupational licensing — (A) means regulations that achieve the public health or safety goals asserted by the government to justify licensing while imposing a less onerous restriction on entry into the marketplace