; and (B) does not include any practice or treatment, which does not seek to change sexual orientation or gender identity, that— (i) provides assistance to an individual undergoing a gender transition; or (ii) provides acceptance, support, and understanding of a client or facilitation of a client’s coping, social support, and identity exploration and development, including sexual orientation-neutral interventions to prevent or address unlawful conduct or unsafe sexual practices. (2) Gender identity The term gender identity means the gender-related identity, appearance, mannerisms, or other gender-related characteristics of an individual, regardless of the individual’s designated sex at birth. (3) Person The term person means any individual, partnership, corporation, cooperative, association, or any other entity. (4) Sexual orientation The term sexual orientation means homosexuality, heterosexuality, or bisexuality. 4. Unfair or deceptive acts and practices related to conversion therapy (a) Unlawful conduct It shall be unlawful for any person— (1) to provide conversion therapy to any individual if such person receives monetary compensation in exchange for such services; (2) to advertise for the provision of conversion therapy and claim in such advertising— (A) to change another individual’s sexual orientation or gender identity; (B) to eliminate or reduce sexual or romantic attractions or feelings toward individuals of the same gender; or (C) that such efforts are harmless or without risk to individuals receiving such therapy