; or (B) to provide direct assistance to any for-profit corporation that is not recognized as a small business concern, excluding a cooperative, an association described in the first section of the Act entitled An Act To authorize association of producers of agricultural products , approved February 18, 1922 ( 7 U.S.C. 291 ), or a nonprofit trade association. (7) Permissive use of funds Assistance provided under this subsection to a United States agricultural trade association, cooperative, or small business may be used for individual branded promotional activity related to a United States branded product, if the beneficiaries of the activity have provided funds for the activity in an amount that is at least equivalent to the amount of assistance provided under this subsection. (8) Program considerations and priorities In providing assistance under this subsection, the Secretary, to the maximum extent practicable, shall— (A) give equal consideration to— (i) proposals submitted by organizations that were participating organizations in prior fiscal years; and (ii) proposals submitted by eligible trade organizations that have not previously participated in the program established under this title; (B) give equal consideration to— (i) proposals submitted for activities in emerging markets