; (10) limit service providers from providing Internet connectivity to schools or students and their families; or (11) be construed to apply to the sale, under the direction and control of the educational agency, institution, or program, of student and class pictures, yearbooks, memory books, and similar traditional school-sanctioned commemorative activities. (b) Nonprohibited actions Nothing in this Act prohibits an operator from— (1) using de-identified covered information within the operator’s school service or other sites or online services owned by the operator to improve educational products; (2) using de-identified covered information to demonstrate the effectiveness of the operator’s products or services, including in the marketing of such products or services; (3) disclosing de-identified covered information for the development and improvement of educational sites and services; or (4) disclosing de-identified covered information for research and development, including— (A) research, development, and improvement of educational sites, services, and applications; and (B) advancements in the science of learning; (5) using recommendation engines to recommend to a student additional content, websites, or online services for preK–12 purposes offered by an operator within a website or online service if the recommendation is based on educational improvement and is not determined in whole or in part by financial gain from a third party