; and (B) update such regulations, as necessary. 4. Privacy standards for motor vehicles (a) In general The Federal Trade Commission Act ( 15 U.S.C. 41 et seq.) is amended by inserting after section 26 ( 15 U.S.C. 57c–2 ) the following: 27. Privacy standards for motor vehicles (a) In general All motor vehicles manufactured for sale in the United States on or after the date that is two years after the date on which final regulations are prescribed pursuant to subsection (e) shall comply with the requirements under subsections (b) through (d). (b) Transparency Each motor vehicle shall provide clear and conspicuous notice, in clear and plain language, to the owners or lessees of such vehicle of the collection, transmission, retention, and use of driving data collected from such motor vehicle. (c) Consumer control (1) In general Subject to paragraphs (2) and (3), owners or lessees of motor vehicles shall be given the option of terminating the collection and retention of driving data. (2) Access to navigation tools If a motor vehicle owner or lessee decides to terminate the collection and retention of driving data under paragraph (1), the owner or lessee shall not lose access to navigation tools or other features or capabilities, to the extent technically possible. (3) Exception Paragraph (1) shall not apply to driving data stored as part of the electronic data recorder system or other safety systems on-board the motor vehicle that are required for post-incident investigations, emissions history checks, crash avoidance or mitigation, or other regulatory compliance programs. (d) Limitation on use of personal driving information (1) In general A manufacturer (including an original equipment manufacturer) may not use any information collected by a motor vehicle for advertising or marketing purposes without affirmative express consent by the owner or lessee. (2) Requests Consent requests under paragraph (1)— (A) shall be clear and conspicuous; (B) shall be made in clear and plain language