3ality Technica
Introduction '''3ality Technica''', formerly 3ality Digital, was a Burbank, California based company that specialized in high-definition, live-action stereoscopic digital 3D. The company developed production systems, image processing software and other technologies that enabled the creation, post-production and distribution of live-action 3D entertainment.3ality announced their closure in 2022.
Products 3ality Technica provided technology in two categories:  The company's 3Flex camera rig systems enable 3D image acquisition, and have been used in the production of feature films, scripted television shows, and live-action 3D sports broadcasts.The company's 3Play image processing systems provide dynamic image correction, image manipulation, and multiplexing and demultiplexing algorithms for transporting 3D high-definition content over conventional high-definition infrastructure channels.In 2012, the company built next-generation stereoscopic 3D system Helix allowing two cameras to be aligned with sub-pixel accuracy.
Production 3ality Technica also provided production services to demonstrate the functionality of its systems.The company produced the first movie shot completely in live-action digital 3D, ''U2 3D''.They shot the live-action footage for the first 3D commercial aired during the Super Bowl, Sobe's "Lizard Lake." They shot a 3D episode of ''Chuck''.They produced the first live 3D broadcast of an NFL football game, and produced (with Fox Sports) the first live 3D broadcast of the BCS Championship Game.In August, 2009, 3ality Digital announced that it had formed an alliance with Imagica, Corp. to bring stereoscopic live-action 3D production to Asia using 3ality Digital's technology.In February 2011, 3ality Technica & Digital Revolution Studios produced the 2011 3D Creative Arts Awards "Your World in 3D", which was the first award show filmed in native 3D and televised on 3net 3D channel broadcast on DirectTV. The production was filmed at the Grauman's Chinese Theatre in Hollywood.In August 2011, they shot Britney Spears's Femme Fatale Tour in Toronto, which was released in DVD/Blu-ray 2D in November. The 3D version of this concert will be available for customers of Samsung's new 3D TVs.
Film productions   Film  SIP  Camera Rig  Camera A Very Harold & Kumar 3D Christmas     3ality Technica Quasar 3D Rig Panavision Genesis ABCD: Any Body Can Dance  3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica Atom 3D Rig  Red EpicAlatchakra: Circle of Desire3ality Technica TS-5 3D Rig The Amazing Spider-Man: The Untold Story  Technica - SIP (Stereoscopic Image Processor)  3ality Technica TS-5 3D Rig   Red Epic Bait 3D     3ality Technica Quasar 3D Rig  Red One Dark Country    3ality Technica Dark Country 3D Rig  Red One The Darkest Hour (film) 3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica Quasar 3D Rig  Sony CineAlta F35 The Great Gatsby (2013 film)   3ality Technica - SIP (Stereoscopic Image Processor) 3ality Technica TS-5 3D Rig  Red EpicThe Hobbit: An Unexpected Journey   3ality Technica - SIP (Stereoscopic Image Processor)   3ality Technica TS-5 3D Rig   Red Epic  I Heart Shakey    3ality Technica Quasar 3D Rig   Red One Jack the Giant Slayer   3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica TS-5 3D Rig  Red Epic Journey 2: The Mysterious Island     3ality Technica Neutron 3D Rig  Sony CineAlta F35 The Mortician     3ality Technica Quasar 3D Rig  Red One Napoleon Kaput     3ality Technica Quasar 3D Rig   Red One    OM (Kalyan Ram)   3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica TS-5 3D Rig    Oz: The Great and Powerful   3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica Atom 3D Rig  Red Epic Pirates of the Caribbean: On Stranger Tides     3ality Technica Quasar 3D Rig  Red Epic /  Red One Planet B-Boy   3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica TS-5 3D Rig    Prometheus (2012 film)  3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica Atom 3D Rig   Red Epic Resident Evil: Retribution     3ality Technica Atom 3D Rig  Red Epic  Rudhramadevi  3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica Atom 3D Rig    Saw VII 3D: The Final Chapter     3ality Technica Neutron 3D Rig  SI-2K Silent Hill: Revelation 3D     3ality Technica Neutron,  Pulsar &  Quasar 3D Rigs   Red Epic  Stalingrad (2013 film)  3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica TS-5 3D Rig  Red Epic  Step Up Revolution   3ality Technica - SIP (Stereoscopic Image Processor)   3ality Technica TS-5 3D Rig   Red Epic  The Texas Chainsaw Massacre 3D   3ality Technica - SIP (Stereoscopic Image Processor)   3ality Technica TS-5 3D Rigs   Red Epic Torrente 4: Lethal Crisis     3ality Technica Quasar &  Neutron 3D Rig  Sony CineAlta F35 Underworld: Awakening  3ality Technica - SIP (Stereoscopic Image Processor)  3ality Technica Atom 3D Rig   Red Epic  Universal Soldier: Day of Reckoning    3ality Technica Quasar 3D Rig   Red Epic / Red One Walking with Dinosaurs    3ality Technica Atom 3D Rig Red Epic
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