Coke Studio (Pakistani TV program)
Introduction '''''Coke Studio''''' () is a Pakistani television programme and international music franchise which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, running annually since 2008. ''Coke Studio'' combines myriad musical influences, from traditional classical, folk, Sufi, ''qawwali'', ''ghazal'' and bhangra music to contemporary hip hop, rock and pop music. The show is noted for promoting Pakistan's multiculturalism by inviting artists from various regions and of various languages to collaborate musically.
History Coke Studio originated in Brazil in 2007 as a music project that aimed to combine the distinct musical styles of two Brazilian artists. The concept was later adopted by Nadeem Zaman, the Marketing Head of The Coca-Cola Company, who partnered with Rohail Hyatt, a former member of the Pakistani band Vital Signs, to create a Pakistani version of the show in 2008.The inaugural season premiered with a live audience and was met with immense success. The show was produced by him, along with his wife Umber Hyatt and Nofil Naqvi a Pakistani cinematographer. From season 2 onwards, the show adopted a closed studio format, which remains the format of the show to date. Rohail Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years. He was succeeded by Bilal Maqsood and Faisal Kapadia of the band Strings, who produced the show until the end of season 10.Strings announced that season 10 would be their last production for Coke Studio. In March 2018, Ali Hamza and Zohaib Kazi were announced as the producers for season 11 of Coke Studio, but they stepped down after the season concluded. Rohail Hyatt returned to produce season 12 of the show, which was released on 11 October 2019.Hyatt continued to produce the show until the 13th season, after which he recommended Xulfi to lead the production for the 14th season.On the tenth anniversary of the show in 2017, the General Manager of Coca-Cola Pakistan & Afghanistan, Rizwan U. Khan, stated, "We have come a long way since we embarked on this challenging journey a decade ago. Looking back, we feel greatly humbled that ''Coke Studio'' has been able to achieve so much, in terms of bringing virtually unknown or little known musicians into the national limelight, re-introducing music genres like qawwali and sufi music to the youth of Pakistan, continuing to stay true to the promise of producing quality fusion of music and practically playing an important role in reviving the music industry of Pakistan."
Format  Mizraab performing live at ''Coke Studio'', 2011The show features artists in each episode, by a house band and guest artists. ''Coke Studio'' tracks are officially available on their YouTube channels and various streaming platforms. The music is recorded live by artists at Coke Studio. The televisual style emphasizes frequent close-ups on various performers, highlighting the collective contributions of the ensemble, while primarily focusing on the lead singer or singers.Musically, the format features an always changing and fascinating mix of Western instruments (primarily guitars, pianos, synthesizers, bass guitars, and drum kits) with traditional instruments from the Indian subcontinent (harmonium, rubab, sarod, sitar, bamboo flutes, dholak, tabla, and other traditional percussion instruments). With rare exceptions, the singer is the lead instrumentalist. Other instrumental solos, while often highly virtuosic, tend to be relatively brief.Coke Studio airs on both television and digital platforms, maintaining a consistent episodic structure throughout its 13 seasons, with each episode presenting multiple songs. However, starting from season 14, Xulfi, the producer of that season, has altered the format by transitioning to releasing individual songs instead of featuring multiple songs within each episode===Coke Studio Explorer===The producers Ali Hamza and Zohaib Kazi introduced Coke Studio Explorer in which they went to several places across Pakistan to discover regional music stories and singers to bring them to the lime light. The series was released on 3 July 2018.
Seasons overview
Featured artists Below is a list of artists who have performed in Coke Studio. ===Season 1 (2008)===*Ali Azmat*Ali Zafar*Maira Iftikhar*Mauj*Ustad Hussain Baksh Gullo*Rahat Fateh Ali Khan*Sain Tufail*Sajid & Zeeshan*Strings===Season 2 (2009)===* Ali Zafar* Arieb Azhar* Atif Aslam*Chae Dong Mi* Javed Bashir* Josh* Noori* Riaz Ali Khan* Saieen Zahoor* Shafqat Amanat Ali Khan* Strings* Zeb and Haniya===Season 3 (2010)===*Abida Parveen*Amanat Ali*Arieb Azhar*Arif Lohar*Aunty Disco Project*Entity Paradigm*Fakir Juman Shah*Karavan*Meesha Shafi*Noori*Rizwan-Muazzam*Sanam Marvi*Tina Sani*Zeb and Haniya===Season 4 (2011)===* Akhtar Chanal Zahri* Asif Hussain Samraat* Attaullah Khan Esakhelvi* Bilal Khan* Fareed Ayaz & Abu Mohammad* Jal* Kaavish* Komal Rizvi* Mizraab* Mole* Qurat-ul-Ain Balouch* Sajjad Ali* Sanam Marvi* Akhtar Chanal Zahri* The Sketches* Ustaad Naseer-ud-din Saami===Season 5 (2012)===*Atif Aslam*Bilal Khan*Bohemia*Chakwal Group*Fareed Ayaz & Abu Mohammad*Farhan Rais Khan*Hadiqa Kiani*Hamayoon Khan*Meesha Shafi*Tahir Mithu*Overload*Qayaas*Rachel Viccaji*SYMT*Sanam Marvi*Uzair Jaswal===Season 6 (2013)===* Abrar-ul-Haq* Alamgir* Ali Azmat* Asad Abbas* Atif Aslam* Ayesha Omer* Fariha Pervez* Muazzam Ali Khan* Rostam Mirlashari* Rustam Fateh Ali Khan* Saieen Zahoor* Sanam Marvi* Sumru Ağıryürüyen* Umair Jaswal* Zara Madani* Zeb & Haniya* Zoe Viccaji===Season 7 (2014)===* Abbas Ali Khan* Abida Parveen* Abrar-ul-Haq* Akhtar Chanal Zahri* Asrar* Fariha Pervez* Humaira Channa*Aisha Zafar* Javed Bashir* Jawad Ahmed* Komal Rizvi* Meesha Shafi* Rahma Ali* Rahat Fateh Ali Khan* Sajjad Ali* Ustad Rais Khan* Zohaib Hassan* Zoe Viccaji* Ustad Tafu* Jimmy Khan* Usman Riaz* Momin Durrani* Naseer & Shahab* Niazi Brothers* Sara Haider===Season 8 (2015)===*  Ali Azmat *  Ali Haider *  Ali Sethi *  Ali Zafar *  Alycia Dias *  Arif Lohar *  Atif Aslam  *  Ustad Hamid Ali Khan *  Qurat-ul-Ain Balouch *  Sara Raza Khan *  Shazia Manzoor  *  Rizwan & Muazzam *  Farida Khanum *  Mekaal Hasan Band (Mekaal Hasan, Gino Banks, Sheldon D'Silva, Sharmistha Chatterjee) *  Nabeel Shaukat Ali *  Gul Panra *  Surriya Khanum *  Umair Jaswal *  Karam AbbasViccaji*  Mai Dhai  *  Fizza Javed *  Asim Azhar*  Mulazim Hussain *  Kavish (Jaffer Zaidi and Maaz Maudood) *  Malang Party (Zeeshan Mansoor, Ibrahim, Zain Ali) *  Bakshi Brothers (Aafi Bakhshi, Yawar Bakshi, Bilal Bakshi and Sherry Bakshi) *  Nafees Ahmed *  Samra Khan *  Sara Haider *  Siege (Junaid Younus, Muhammad Ahsan & Parvaiz) *  Shehroze Hussan (sitarist)*  Haider Ali (haidertonight)===Season 9 (2016)===* Abida Parveen* Ahmed Jahanzeb* Ali Azmat * Ali Khan * Ali Sethi * Amjad Sabri* Asim Azhar * Basit Ali* Damia Farooq* Faakhir Mehmood* Haroon Shahid* Jabar Abbas* Jaffer Zaidi* Javed Bashir * Junaid Khan* Kashif Ali* Masuma Anwar* Meesha Shafi* Mehwish Hayat * Mohsin Abbas Haider* Momina Mustehsan* Naeem Abbas Rufi * Naseebo Lal * Natasha Khan* Nirmal Roy* Noor Zehra* Noori * Shaheen Shah Afridi* Qurat-ul-Ain Balouch* Rachel Viccaji* Rafaqat Ali Khan* Rahat Fateh Ali Khan * Rizwan Butt* Saieen Zahoor* Sanam Marvi * Sara Haider * Shahzad Nawaz* Shani Arshad * Shilpa Rao * Shiraz Uppal* Shuja Haider* Umair Jaswal * Zebunnisa Bangash===Season 10 (2017)===*Ali Sethi*Aima Baig*Danyal Zafar*Aisha Zafar*Rahat Fateh Ali Khan*Abrar-ul-Haq*Hania Khawar*Ali Zafar*Ayesha Omar*Atif Aslam*Bohemia*Bilal Saeed*Meesha Shafi*Mehwish Hayat*Jabar Abbas*Momina Mustehsan*Waqar Ehsin*Attaullah Khan Esakhelvi*Sanwal Khan Esakhelvi*Qurat-ul-Ain Balouch*Sahir Ali Bagga*Asim Azhar*Uzair Jaswal*Hina Nasrullah*Ali Hamza*Nabeel Shaukat Ali*Faraz Anwar*Faiza Mujahid*Ahmed Jahanzeb*Zaw Ali*Sajjad Ali*Waqar Ali*Jawad Ahmed*Shiraz Uppal*Nirmal Roy*Umair Jaswal*Farhan Saeed*Akbar Ali*Rachel Viccaji*Shuja Haider*Jaffer Zaidi*Humaira Channa*Mekaal Hasan*Salman Ahmad*Shani Arshad*Arieb Azhar*Ali Noor*Irteassh*Humera Arshad*Kaavish*Amanat Ali*Natasha Khan*Javed Bashir*Shafqat Amanat Ali Khan*Strings===Explorer 2018===* Ariana and Amrina: Both Amrina and Ariana, whose birth name was Farsi Gul and who changed it to her current name after American singer Ariana Grande are members of the Kalash community residing in Bumburet Valley of Chitral. Both have been singing together locally since the age of five. * Shamu Bai and Vishnu: This brother and sister duo were classically trained by their father Arjun and hail from Deewan Lal Chand a village in rural Sindh. They are famous for their bhajans at local jagrans and have also performed at local gatherings, weddings and festivals. * Mangal Khan, Darehan Khan Maula Baksh and Shayan Maula Baksh: Known as "Baloch Throat Musicians", Mangal Khan together with Darehan and Shyan hails from Dera Bugti District in Balochistan. One of few singers who have been performing using throat singing technique called "overtone singing" (in Balochi known as "Nar-sur") for over thirty-years. Kazi compared their music to Tuvan singing of Mongolian monks. * Mishal Khawaja: Born in Pakistan and raised in Toronto, Mishal Khawaja hails from Lahore. Mishal begin her career with covers and released her first original single digitally in 2015 titled "Murder" which was then followed by "Do You Feel it" and "Vertigo". She was discovered by Kazi and Hamza, after they saw her work on Instagram. On her singing Kazi said, "she has a unique, refreshing take on urban music and sings with a lot of passion. "* Qasamir: Band of four musicians led by Altaf Mir with Ghulam Mohammad Daar, Manzoor Ahmed Khan, Saifuddin Shah hails from Muzaffarabad. Mir is a master craftsman and together with Ghulam Muhammad has worked for Radio Pakistan for forty-years, while Manzoor is a rickshaw driver and Saifuddin is a professional chef. Together they known form a band Qasamir (to resonate with Kashmir).===Season 11 (2018)===* Ali Sethi* Humaira Arshad* Gul Panrra* Rachel Viccaji* Asim Azhar* Asrar* Abrar-ul-Haq* Aima Baig* Abida Parveen* Shuja Haider* Sahir Ali Bagga* Momina Mustehsan* Ali Azmat* Attaullah Khan Esakhelvi* Sanwal Esakhelvi* Hassan Jahangir* Young Desi (Mufassir)* Lucky & Naghma* Haniya Aslam* Ahad Raza Mir* Natasha Baig* Zarsanga* Sounds of Kolachi* Chand Tara Orchestra * Mughal-e-Funk* The Sketches* Khumariyaan* Jimmy Khan* Lyari Underground (L.U.G)* Fareed Ayaz and co.* Krewella* Ariana & Amrina* Mishal Khawaja* Mangal, Darehan & Shayan* Shami Bai & Vishnu* Riaz Qadri & Ghulam Qadri* Bilal Khan* Jawad Ahmad* Elizabeth Rai===Season 12 (2019)===* Abrar-ul-Haq* Aima Baig* Ali Sethi* Atif Aslam* Banur's Band* Barkat Jamal Fakir Troupe* Fareed Ayaz and Abu Muhammad* Fariha Pervez* Hadiqa Kiani* Harsakhiyan* Kashif Din* Nimra Rafiq* Qurat-ul-Ain Balouch* Rachel Viccaji* Rahat Fateh Ali Khan* Sahir Ali Bagga* Sanam Marvi* Shahab Hussain* Shamali Afghan* Shuja Haider* Umair Jaswal* Zeb Bangash* Zoe Viccaji=== Season 13 (2020) ===* Aizaz Sohail* Ali Noor* Ali Pervaiz Mehdi* Bohemia* Fariha Pervez* Meesha Shafi* Mehdi Maloof* Rahat Fateh Ali Khan* Sanam Marvi* Sehar Gul Khan* Umair Jaswal* Wajeeha Naqvi* Zara Madani=== Season 14 (2022) ===* Abdullah Siddiqui* Abida Parveen* Ali Sethi* Ameer Baksh* Arooj Aftab* Asfar Hussain* Atif Aslam* Butt Brothers* Eva B* Faisal Kapadia* Faris Shafi* Hasan Raheem* Justin Bibis* Kaifi Khalil* Karakoram* Lahore Jazz Ensemble* Meesha Shafi* Momina Mustehsan* Naseebo Lal* Qurat-ul-Ain Balouch* Anushae Gill* Soch* Talal Qureshi* Talha Anjum (Young Stunners)** Wahab Bugti* Young Stunners* Zain Zohaib Qawwals
Reception Following success in Pakistan after its first launch, ''Coke Studio'' has become an international franchise. The Pakistani show has amassed a large fan base in neighbouring country, India. The success of the show prompted Coca-Cola to launch the Indian version ''Coke Studio @ MTV'', with a similar format, which has proven to be both critically acclaimed and commercially successful. The Indian version has been produced by MTV India. In April 2012, an Arab version of the show, ''Coke Studio بالعربي'' was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades. Following the success of the Pakistani and Indian version, The Bangladeshi installment Coke Studio Bangla was launched on 7 February 2022. ''Coke Studio'' has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.On 1 November 2017, Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in ''Coke Studio Season 8'' crossed 100 million views on YouTube, becoming the first video originating in Pakistan to achieve the landmark record. It has been viewed in 186 countries across the world. Later, Rahat Fateh Ali Khan's rendition of "Afreen Afreen" featuring Momina Mustehsan, on 3 November, became the second video of Pakistani origin to mark 100 million on YouTube. It was released on 19 August 2016, with Faakhir who served as music directed for it; it was originally performed by Nusrat Fateh Ali Khan. In season 14 2022, "Pasoori" by Ali Sethi and Shae Gill crossed 313 million views on YouTube and has gone viral in India. As of July 2022, these three videos have surpassed 972+ million views.
See also *Coke Studio Bangla*Nescafé Basement*MTV Unplugged*Coke Studio India*Acoustic Station
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