Diva (Asian TV channel)
Introduction '''Diva''' (formerly '''Diva Universal''') was an English-language pay television channel in Singapore. It launched on 3 May 1995 as Hallmark Entertainment Network, along with E!, and was first owned by Television Corporation of Singapore (TCS). In 2010, as part of an agreement with NBCUniversal International Networks, the channel was renamed Diva Universal in 2010 and then Diva in 2014.It closed at the end of in 2019 in anticipation of the launch of streaming service Hayu in the region.
History === Hallmark Entertainment Network (1995-2001) ==='''Hallmark Entertainment Network Asia''' was officially launched on 3 May 1995 as a Singaporean 24-hour English pay television channel, owned by Television Corporation of Singapore (TCS) under license from Hallmark Entertainment. The channel had its headquarters in Singapore, while the channel was broadcast in Southeast Asia.Hallmark Entertainment Network Asia was officially launched at stroke of midnight Singapore Time with a opening ceremony by Tyra Banks. Hallmark Entertainment Network was an Asian version of the international TV brand, Hallmark Entertainment Network, which in turn owned by Television Corporation of Singapore (TCS) under license from Hallmark Entertainment. Hallmark Entertainment Network Asia's launch was celebrated on air in iconic locations; the Padang, Singapore and Changi Airport.Hallmark Entertainment Network and E! Entertainment Television's production facilities were in Singapore. Among the popular reality shows aired on the channel were Kim Kardashian, Khloé Kardashian and Kourtney Kardashian's Keeping Up with the Kardashians.Hallmark Entertainment Network Asia was officially launched on Malaysia’s Philips Astro on 1 June 1996.It was one of the very first 22 television channels and the very first 5 family television channels to officially launched.=== Hallmark Channel (2001-2010) ===In 2001, Hallmark Entertainment Network was rebranded as '''Hallmark Channel''' following the global rebrand.=== Diva Universal (2010-2014) ===Hallmark Channel Asia was officially rebranded becomes '''Diva Universal''' on 19 September 2010 after its brand licensing agreement with Crown Media closure as part of NBCUniversal and NBCUniversal International Networks's efforts to refocus its network portfolio. Coinciding with the officially launched of its high-definition feed along with the SD channel officially opened broadcasting in high-definition on 1 February 2014.=== Diva (2014-2019) ===On 16 June 2014, Diva Universal was renamed as '''Diva'''.====Closure====As part of a restructuring at NBCUniversal International Networks and the officially formal full launch of Hayu in Asia on at stroke of midnight New Year's Day 2020, Diva along with its sister channel E! Entertainment Television officially ceased broadcasting and transmission after very final and last programme being About Time after the officially closing ceremony being held at Universal Studios Singapore with the station ident/logo of DIVA Be Yourself and the vocal national anthem was played with Singapore English/Singlish translated subtitles and laserdisc label by  Kowloon Video Pte Ltd.After the closure of Diva, it fades to black screen for two minutes until the closure message for providers that broadcast the channel. Indonesian provider broadcast this message "THIS CHANNEL HAS BEEN CEASED BROADCAST. PLEASE CONTACT YOUR SERVICE PROVIDER FOR DETAILS". All Diva shows were moved to CNBC Asia. NBCUniversal channels in Asia retained DreamWorks, CNBC Asia and Golf Channel.
Former operating channels * '''Diva Asia''' - Singapore/Kuala Lumpur/Jakarta feed available on SD format. * '''Diva Asia HD''' - same as the Asian feed available in Singapore and Malaysia.
See also * Diva Universal in various countries
References
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