Endura Watch Factory
Introduction '''Endura''' S.A. is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel/Bienne, Switzerland, for the purpose of manufacturing watches under "private label". This company was also part of the merger between ASUAG and  SSIH into SMH, now the Swatch Group. Now attached to  ETA SA Manufacture horlogère Suisse, Endura SA is the private label and licensing division of the Swatch Group.
References * Swatch Group website's Endura page
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