Diffusion line
Introduction A '''diffusion line''' (also known as a '''bridge line''') is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices. Diffusion products may be on sale alongside designers' signature lines but they can also be made available at concession outlets and certain chain stores. The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.Diffusion lines serve several purposes for designers. They can substantially increase sales volumes as their products become more affordable to a wider audience at the lower price point, with the designer at the same time leveraging the desirability of their premium ranges to create a kind of halo effect. They can also be a response to offset the effect of chain stores copying their products and undercutting the designer's prices.Armani Exchange in  Singapore|alt=
Diffusion lines  Diffusion line Brand Notes Reference(s)10 CrosbyDerek LamAAPE by A Bathing ApeA Bathing ApeArmani Exchange, Armani Jeans, Emporio ArmaniArmaniBDLBen de LisiFor DebenhamsCheap & Chic, Love MoschinoMoschinoCK, CK Jeans, Calvin Klein UnderwearCalvin KleinCDG, Comme des Garçons Homme, Comme des Garçons PLAY, Comme des Garçons BLACK, Comme des Garçons Girl, Comme des Garçons SHIRT, Comme des Garçons WALLETComme des GarçonsD&GDolce & GabbanaClosed 2011DKNYDonna KaranDRKSHDW, Rick Owens LilliesRick OwensFarhiNicole FarhiFendissime, Fendi 365, Fendi Country, Fendi Jeans, Fendi MagliaFendiGiambaGiambattista ValliHalston III, H HalstonHalstonHugoBossJPGJean Paul GaultierJust Cavalli, Cavalli Class, Roberto Cavalli SportRoberto CavalliKarlKarl LagerfeldKate Spade SaturdayKate SpadeClosed 2015Lacoste Live!LacosteL'AgentAgent ProvocateurMarc New YorkAndrew MarcMarc by Marc Jacobs, The Marc JacobsMarc JacobsMarc by Marc Jacobs closed 2015, The Marc Jacobs launched 2019Max&CoMax MaraMcQAlexander McQueen"suspended" 2022MICHAEL by Michael KorsMichael KorsMimi HollidayDamarisM MissoniMissoniMiss WuJason WuMM6Maison MargielaMWMatthew WilliamsonFor Macy'sNotteMarchesaOvertureJudith LeiberPierre BalmainBalmainPhilipp Plein FetishPhilipp PleinR.E.D. ValentinoValentinoWill close 2024Richard Chai LoveRichard ChaiSeeChloéSimply VeraVera WangFor Kohl's and Harris ScarfeSoniaSonia RykielTAlexander WangTommy JeansTommy HilfigerValentino GaravaniValentinoVersus, Versace Jeans Couture, Versace CollectionVersaceVictoriaVictoria BeckhamWannabePatrick CoxY-3,Y's, Ground YYohji YamamotoY-3 for AdidasZ ZegnaErmenegildo ZegnaZ SpokeZac PosenFor SaksZac Zac PosenZac Posen
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