Market run
Introduction A '''market run''' or '''run on the market''' occurs when consumers increase purchasing of a particular product because they fear a shortage. As a market run progresses, it generates its own momentum: as more people demand the item, the supply line becomes unable to keep up. This causes a local shortage, which in turn encourages further hoarding.Examples include a run on the gasoline market following hurricane Katrina in 2005, an ammunition shortage following President Obama's election in 2008, and a run on toilet paper following a Johnny Carson joke on ''The Tonight Show'' in 1973.
See also * Bank run* Panic buying
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