addison was good at talking to people so he decided to put it in another way.
The key to success is treating other people right. I don't understand. How could treating people right help me? Let me put it another way. If you scratch my back, won't I remember and be better disposed to you next time you need your back scratched? Hm, that makes sense. Say, you're really good at talking to people. It's really all about trying to make the message fit the person. See? I put effort into helping you, and in return, your opinion of me improved. That makes a lot of sense, actually.