Director, Global Brand Marketing
Jamba Juice Company is a restaurant retailer headquartered in Frisco, Texas.
A creative and analytical marketing leader with experience in strategically building and implementing large-scale integrated marketing and promotional campaigns for national and International brands including brand partnerships and CSR activations. Comprehensive knowledge of the media landscape, with strong digital experience, to build brand awareness and customer acquisition campaigns that drive results and are optimized against ROI. Expertise in managing and directing agency partners and teams. With strong project management skills I am able to lead cross-functional teams on projects to ensure successful execution, whilst also being adaptable to quickly make changes when needed. I bring a wealth of knowledge across a variety of industries, allowing me to be versatile and quickly make an impact to any business. EXPERIENCED IN: *Project Management *Brand Identity *Marketing Strategy and Planning *Budget Management *Go-to market campaign implementation *TV *Radio *Print *Production *Website development *Email Marketing *Social Media including influencer campaigns *Mobile *SEO & SEM *Media planning *PR & Events *Signage & installations *Promotional material *POS *Packaging & Design