Community, culture & commerce
Beats is all about marketing with truth. Everything it makes feels real and unforced. We created a channel in which brand inspiration, product information, and the Beats community come together.
Establishing a new design language & standards
The new creative direction is distinctively Beats: bold, streamlined, beautiful. The design system embraces an open environment, pushing the content to hero status and the brand continually forward. Product pages now share unique stories around features and highlights; we elevated the importance of lifestyle photography and video, establishing strong art direction standards.