Volkswagen brand used the iPROM Shake Ad to achieve above average user engagement.
- High advertising campaign response rates
- High engagement rates of the target audience
The new iPROM Shake Ad improved response rates by 70% and increased engagement by 760% compared to similar non-interactive ad formats.
Volkswagen was among the first clients to test the new iPROM Shake Ad as part of its “Polo – Slovenian Car of the Year 2018” advertising campaign. Results of the campaign confirmed the above average target market response and engagement.
iPROM Shake Ad allows users to change an ad’s creative design by shaking the phone. As part of its “Polo – Slovenian Car of the Year 2018” advertising campaign Volkswagen selected the ability to change colours by touching or shaking the ad to showcase the Polo in a broad range of colour versions. The advertiser made it easier for users to imagine the car in their favourite colour.
The final results of the campaign exceeded expectations – iPROM Shake Ad improved response rates by 70% and increased engagement by 760% compared to similar non-interactive ad formats.
»iPROM Shake Ad initially got us excited with a dynamic creative design that makes it easy to showcase different car colours and models. The results of our “Polo – Slovenian Car of the Year 2018” advertising campaign additionally confirmed that the interactivity of the creative design has a significant impact on audience response and engagement,« said Nuša Pleše, Porsche Slovenija, Volkswagen Marketing Head.
The iPROM Shake Ad enabled Volkswagen to use the iPROM Cloud platform to target its target audience using the most advanced types of targeting (behavioural and technology-based targeting). This allowed Volkswagen to accurately reach the interested target audience and deliver the right message at the right time and in the right place.