Why Is “Puss in Boots” Called 🍧엄마는 외계인🍨 in Korea?
Baskin Robbins Korea is famous for its creative ice cream flavors, and one of its most beloved is "엄마는 외계인" (Mom is an Alien). However, this flavor wasn’t always known by this name—it was originally called "Puss in Boots" in international markets. So, why the name change?
The answer lies in a uniquely Korean marketing story. In the early 2000s, Baskin Robbins released a heartfelt commercial featuring a young child asking their father about their absent mother. The father, unable to explain the loss in words, points to the stars, implying she has become like an alien in the universe. This emotional storytelling struck a chord with viewers, and the flavor’s name was changed to "엄마는 외계인", reflecting this bittersweet narrative
The flavor itself is a mix of three different chocolate tastes: chocolate ice cream, chocolate fudge, and chocolate chips—symbolizing richness and indulgence. Despite the light-hearted sound of the name, its story brings a sense of nostalgia and emotion to the table, making it more than just a dessert.
This creative branding highlights how Korea often ties food products to emotional and cultural elements, creating experiences that resonate deeply with consumers. To see the original advertisement that inspired this iconic name, check it out here.
Have you ever tasted "엄마는 외계인" or encountered similar touching marketing stories? Let’s share and celebrate the creativity of Korean culture! 🍦