Cyclevio: 'A Bike Heaven' Conquering the Hearts of Cyclists in Malaysia and Singapore
By Amirul Asraf · 4th November, 2024
Cyclevio, the 'Bike Heaven' in Penang and also an expert in the bicycle industry for over 8 years, offers a comprehensive range of products including road bikes, parts, accessories, lifestyle items, clothing, and bike fitting services.
Cyclevio caters to both beginner and premium bike buyers, ensuring each biker has everything they need to kickstart a good ride.
Their mission is to bring world-class technical expertise to the local cycling community while sharing their passion for cycling and multisport activities.
Located in George Town, Penang, Cyclevio's store features a café where customers can discuss cycling over the finest coffee.
Cyclevio also frequently organizes events, pop-up booths, and cycling expeditions to bring together cyclists.
In fact, 55% of Cyclevio's loyal members are willing to spend more than 5 figures on bike shopping.
That's impressive, isn't it? Keep reading to learn more!
A Recognized Leader in Cycling Gear and Equipment
When it comes to buying bicycle equipments, it relate to safety and comfort of cyclist as it affects their performance across hours of rides. And it is no doubt that customers look for signs that show their expertise in this industry.
Cyclevio understand this by building a unified brand presences across multiple sales channels. For instance:
- Branded Domain and Online Store: Cyclevio has showcase their brand identity using EasyStore Online Store to showcasing the imported brands they carry such as Chapter 2, Garmin and Pinarello extensive series and also information on their retail store.
- Syncronised across Marketplaces: Product inventory are also synced across marketplaces, but with a curated catalogue focusing on bike accessories that bikers usually need to top up frequently. Even if customer first time purchase from them there, Cyclevio ensures they always get what they need.
- Retail experience outlet located in Penang: If the cyclist feel like they need to get professional and personalised face to face consultation that helps them get the perfect bike equipment based on the type of rides as differents rides require different set of equipment, know that they are always taking care of their safety.
Ensures Every Cyclist Owns a Bike That Truly Represents Them
Cyclevio believes every cyclist deserves a bike that truly reflects their style, needs, and goals.
From hands-on consultations to expert recommendations, Cyclevio provides a personalized experience, making each bike specialized for each cyclist.
EasyStore’s tools keep this process seamless, supporting every step of the journey.
Here’s how Cyclevio brings this vision to life:
- In-Store Experience: Customers have the opportunity to feel and test bike equipment in person, while staff can check for product availability and compatibility.
- Personalized Measurements and Inventory Check: When customers visit the outlet, staff record measurements, such as frame size and saddle height, essuring the bike suits with customer’s body. Staff then check EasyStore's inventory to provide an accurate estimated timeline for bike customization.
- Seamless Checkout: At checkout, customers simply enter their phone number and name to create an account in the POS system. They receive an order confirmation via email, along with updates on the progress of their bike build.
Driving Customer Excitement through Point of Sale
When customers seek to upgrade or modify their bikes for enhanced performance, the Point of Sale (POS) system empowers staff to provide expert guidance and support.
Besides making transactions smoother, Cyclevio also enhances customer experience by:
- Cart Item Assessment: By viewing items customers have added to their cart, staff can identify products of interest and offer relevant recommendations to enhance the customer shopping experience and make customer love buying from them.
- Customer Profile Tracking: The POS system stores customer measurements, making it easy for staff to suggest suitable upgrades or modifications based on past fittings.
- Purchase History: Staff can view previous purchases, allowing them to suggest complementary products such as same series, matching colors, or similar performance level. This personalized approach helps customers feel valued and supported in their bike-building journey.
Flexible Membership Tiers To Strengthen Engagement
At Cyclevio, customers can enjoy a membership program that goes beyond simple perks, designed to build a meaningful connection and elevate every shopping experience.
This flexible program rewards loyalty and makes each customer visit feel special, with benefits that grow as customers continue their journey with Cyclevio.
With each tier, customers unlock new opportunities to explore exclusive offers and gain more value, encouraging them to discover everything Cyclevio has to offer. For example:
- Tiered Benefits: Multiple membership levels such as Bronze, Silver, Gold, Platinum, and Diamond allow Cyclevio customers to enjoy tier-specific perks, such as discounts and early product access.
- Cross-Channel Rewards: Customers can access and track their membership benefits across both online and in-store purchases like birthday vouchers to ensuring consistent rewards and engagement with Cyclevio.
- Automatic Tier Upgrades: As customers reach certain spending thresholds, Cyclevio’s system automatically upgrades their membership level, unlocking new benefits and enhancing the customer experience.
Meet Cyclists’ Needs Across Multiple Sales Channels
Cyclevio ensures an effortless shopping experience for customers across all sales channels by leveraging EasyStore’s advanced tools.
Here’s how EasyStore’s features help Cyclevio and enhance customer satisfaction:
- Centralized Inventory Management: Cyclevio manages inventory in real time across all channels, preventing overselling and ensuring accurate stock levels on every platform.
- Automated Product Listing: EasyStore’s automated system allows Cyclevio to update product details, such as descriptions, images, and pricing, from a single dashboard. This reduces manual work and maintains consistent product information across platforms.
- Unified Order Processing: All channels are consolidated within EasyStore’s system, enabling Cyclevio to manage and fulfill orders, track customer purchases, and communicate directly with customers from one platform.
Redefines Premium Bicycle Shopping Experience With EasyStore
In the end, Cyclevio’s journey is just one example of how being customer-first created a brand that customers love coming back to.
EasyStore is proud to be a part of Cyclevio’s journey, helping Cyclevio and many other businesses deliver exceptional experiences and build loyal customer relationships.
As the commerce landscape evolves and customer expectations change, EasyStore is at the forefront, ensuring business owners and retailers are equipped with Unified Commerce Solution, creating the best Unified Customer Experiences (UCX) for every customer.
Here’s to supporting Cyclevio and many more as they grow, connect, and thrive!
EasyStore is a leading unified commerce platform that enables businesses to manage online and offline sales channels seamlessly.
Trusted by over 50,000 brands worldwide, EasyStore's Unified Customer Experience (UCX) platform integrates inventory management, payment systems, and customer data to help retailers create personalized, consistent shopping journeys. With a focus on innovation and customer satisfaction, EasyStore helps businesses unlock growth in today’s dynamic retail landscape.
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