Product Testing: Page 3
Project Ara chalked delays for the modular smartphone up to 'lots of iterations…more than we thought.'
Bringing your goods to a Maker Faire will grant you a creative audience that will test your designs. This worked wonders for the creator of a rubber band shotgun.
By putting a cap on the amount of time a team can work on a project, you create an urgency that determines whether projects should be pursued further.
There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
The country is following in the footsteps of Japan, Sweden and the United States, which have all sanctioned public tests for the burgeoning tech.