Google Analytics Goals allow you to track specific user actions on your website, such as making a purchase, filling out a form, or signing up for a newsletter. By setting up Goals in Google Analytics, you can track the performance of your website to these specific actions and use that data to make informed decisions about how to improve your website and increase conversions.
Four types of Goals in Google Analytics:
Destination Goals: Track when a user reaches a specific URL on your website, such as a thank-you page, after completing a form.
Duration Goals: Track how long a user spends on your website.
Pages/Screens per session Goals: Track how many pages or screens a user views during a single session on your website.
Event Goals: Track specific user interactions on your website, such as clicks on a button or video plays.
You can set up multiple Goals for your website and create Goal funnels to track the steps a user takes leading up to a conversion.
Google Analytics Goals can provide valuable insights into how users interact with your website and allow you to optimize your website to increase conversions and improve the overall user experience.
Also, See: Google Analytics