what are the principles of effective speech writing?
['Perception: Stop trying to be a great “public” speaker. ... ', 'Perfection: When you make a mistake, no one cares but you. ... ', 'Visualization: If you can see it, you can speak it. ... ', 'Discipline: Practice makes perfectly good. ... ', 'Description: Make it personal. ... ', 'Inspiration: Speak to serve. ... ', "Anticipation: Always leave 'em wanting more."]