what factors should be kept in mind at the time of valuation of goodwill?
['Locational Factor: If the firm is centrally located or located in a very prominent place, it can attract, more customers resulting in an increase in turnover. ... ', 'Time Factor: ... ', 'Nature of Business: ... ', 'Capital Required: ... ', 'Trend of Profit: ... ', 'Efficiency of Management: ... ', 'Other Factors:']