b'\n_START_ARTICLE_\nIsrael Project\n_START_SECTION_\nHistoria\n_START_PARAGRAPH_\nEl Proyecto Israel fue fundado por Jennifer Laszlo Mizrahi, Margo Volftsun y Sheryl Schwartz en 2002. Mizrahi ha sido presidente hasta 2012.\xe2\x80\x8b_NEWLINE_\xe2\x80\x8bSu objetivo inicial era cambiar la percecpci\xc3\xb3n de Israel en Estados Unidos y Europa, trabajando en ingl\xc3\xa9s, franc\xc3\xa9s, alem\xc3\xa1n, espa\xc3\xb1ol, ruso, \xc3\xa1rabe y chino para alcanzar una audiencia global. Sin embargo, desde finales de 2012, TIP decidi\xc3\xb3 abandonar su unidad de "esfuerzos globales".\xe2\x80\x8b_NEWLINE_In 2007 its board of advisors included thirty-two Democratic and Republican members of the US House and US Senate, plus former Ambassadors from Israel.\xe2\x80\x8b _NEWLINE_TIP mantiene oficinas en Washington DC y Jerusal\xc3\xa9n.\xe2\x80\x8b\n_START_SECTION_\nPrensa\n_START_PARAGRAPH_\nTIP elabora y publica sondeos de opini\xc3\xb3n con grupos objetivo en EE. UU. y asesora a expertos y l\xc3\xadderes pol\xc3\xadticos sobre las formas m\xc3\xa1s efectivas de presentar sus puntos de vista ante el p\xc3\xbablico estadounidense.\xe2\x80\x8b\xe2\x80\x8b_NEWLINE_TIP tambi\xc3\xa9n proporciona informaci\xc3\xb3n a periodistas, ofreciendo material de recurso (fotograf\xc3\xadas o v\xc3\xaddeos), y organizando ruedas de prensa.\xe2\x80\x8b and one-on-one interviews with these experts and political figures, such as Shimon Peres.\xe2\x80\x8b\xe2\x80\x8b_NEWLINE_TIP ha proporcionado miles de historias alrededor del mundo como parte de sus esfuerzos de influir en los medios con su punto de vista pro-Israel.\xe2\x80\x8b TIP tambi\xc3\xa9n compra espacios publicitarios para publicar propaganda pro-israel\xc3\xad en CNN, MSNBC, Fox News y otros canales de televisi\xc3\xb3n por cable.\xe2\x80\x8b\n_START_SECTION_\nPaseos en helic\xc3\xb3ptero\n_START_PARAGRAPH_\nTIP en Jerusal\xc3\xa9n ofrece vuelos para periodistas extranjeros y dirigentes que visitan el pa\xc3\xads.\xe2\x80\x8b\n_START_SECTION_\nBecas en medios de comunicaci\xc3\xb3n\n_START_PARAGRAPH_\nCada a\xc3\xb1o el Proyecto Israel ofrece a estudiantes y graduados participar en estancias en los medios de comunicaci\xc3\xb3n.\n_START_SECTION_\n2007 Iran Focus Group\n_START_PARAGRAPH_\nA participant in a 2007 focus group commissioned by TIP reported that she had been "called in for what seemed an unusual assignment: to help test-market language that could be used to sell military action against Iran to the American public".\xe2\x80\x8b The final question in the study was reportedly "How would you feel if George Bush ... Hillary Clinton ... or Israel bombed Iran".\xe2\x80\x8b TIP founder Mizrahi said that her group had commissioned the focus group and had "shared information" produced by the focus group with Freedom\'s Watch. She claimed that the focus group was designed to help TIP promote "our belief in pushing sanctions" against Iran.\xe2\x80\x8b TIP repeatedly went on the record in support of sanctions and they were passed by the United Nations Security Council.\n_START_SECTION_\n2009 Global Language Dictionary\n_START_PARAGRAPH_\nThe Israel Project commissioned a study by Frank Luntz who ran polls and focus groups to determine the best language to use to promote Israeli settlements to the American public.\xe2\x80\x8b The study was marked, \xe2\x80\x9cNot for distribution or publication\xe2\x80\x9d and was leaked to Newsweek online. It recommends being positive, framing the issue as being about peace not settlements. The document also lists arguments that don\'t work, in particular noting that religious, ownership and "scapegoat" arguments failed to sway listeners, that Arab housing is being demolished in East Jerusalem because it fails to meet the building code, the worst claim by this group in the guide is "Israel is so rich and so strong that they fail to see why it is necessary for armored tanks to shoot at unarmed kids" para (3) page 90. This study states that "public opinion is hostile to the settlements - even among supporters of Israel" so instead of dwelling on settlements one should always talk positively and focus on past peace achievement._NEWLINE_\xe2\x80\x8b_NEWLINE_\xe2\x80\x8b\n_START_SECTION_\nCr\xc3\xadticas\n_START_PARAGRAPH_\nCriticism of TIP includes describing it as "a right-wing media advocacy group" using "pro-settlement fear-mongering talking points" which are "incendiary, dangerous, and counterproductive", by the two-state advocacy group J street\xe2\x80\x8b and argue that its rhetoric and alliance with figures "far outside the mainstream of American politics" only serves to simultaneously undermine the image of the State of Israel and TIP\'s stated purpose: "promoting and improving the image of the State of Israel".\xe2\x80\x8b_NEWLINE_Critics such as J Street describe the advice as "If you get a question about settlements, change the subject. If pressed, say stopping settlements is "a kind of ethnic cleansing". J Street sent a mailing to their organization asking their members to send letters to TIP asking them to "remove pro-settlement fear-mongering talking points from The Israel Project\'s materials".\xe2\x80\x8b'