Write SQL query to solve given problem: What is the average rating score of the movie "When Will I Be Loved" and who was its director?. Keep the solution inside sql tag ```sql [SQL-Query] ```
SELECT AVG(T1.rating_score), T2.director_name FROM ratings AS T1 INNER JOIN movies AS T2 ON T1.movie_id = T2.movie_id WHERE T2.movie_title = 'When Will I Be Loved'