ksi is just a shit content creator whose main business model of late has been marketing crap products to kids. the thing about rap is that it's all about personality. so of course a rap song about a guy who is just a corporatised salesmen is gonna be shit. it doesn't help that the production was stale as well. i wouldn't read anymore into it than that. if you actually look at music trends you'd see that hip hop peaked in popularity a few years ago and is on the decline. and even amongst hip hop, the glorification of sex drugs and crime has also passed its peak.  i reckon part of this is thanks to black streamers like ishowspeed and kai cenat or whatever his name is. yeah it sucks that american zoomers still worship the bbc, but these streamers killed the mystique of black guys being hard cunts who all live in poverty and fight tooth and nail on a daily basis to survive and make money. we've entered the era of the black celebrity being a just-like-me middle class guy only cooler and more charasmatic. this black archetype has dwarfed the black gangbanger archetype in the minds of zoomers and gen alpha, and they're just not as enamoured with the idea of listening to some 20 year old black rapper rap about dealing drugs and doing drive bys.
Australia