cheers lad means a lot and i mean it. i read allen carr's (not the comedian, kek), and he calls it literal socially accepted poison. he says that willpower will never work and to frame it differently. the ways in which the drinks industry disguises the poison with myriad colours and flavours is interesting because it's true, so you're right about framing it differently. ended up reading half of it then fell in the trap door a few days later. thanks
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