subsequently, under kitagawa's operation, major japanese media outlets have fueled this wave of "sissy culture" and vigorously promoted boy bands as idols of the new era. for a time, this trend of promoting the beauty of men with femininity swept across japan. after tasting the sweetness of success, kitagawa quickly copied and pasted, and established several male idol groups in japan. these people all look feminine, can sing and dance, but they look thinner and softer than each other, as if they can be blown down by a gust of wind. in this process, johnny's agency recruited a group of japanese male stars. the most popular kimura takuya at the time was an artist under kitagawa. it was during this process that the first lipstick endorsed by a man in asia was born. in 1995, a cosmetics brand invited kimura takuya to shoot an advertisement for a new lipstick. in the advertisement, kimura takuya triggered a craze for male lipstick with his soft eyes and sexy smear. in just two months, this lipstick sold 3 million pieces. at this moment, every jap was excited. everyone wanted to be a star. everyone wanted to be like a boy band star. johnny's agency also became popular and received tens of thousands of job application letters every month. joining johnny's and entering the entertainment industry became the dream of countless japanese boys and parents in the 1990s.
China