i was long under the impression they didn't work on anyone and didn't understand how they could generate money because i've only a few times in decades bought based on an advertisement. i am immune to everything targeted but susceptible only to impressions, and even then will probably buy whatever brand i recognize as a used product. but years later it occurred to me obviously it must work or it would've died ages ago. then covid happened and proved definitively that there is an enormous demographic who are susceptible to external messaging in a very big, very significant way. that said, you are right. the shit is cancer
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