possibly. i think it's a combination of the two. the endorsements definitely came off as insincere, as you said, but i think the shine has come off the apple generally when it comes to mainstream celebrities. i don't think a big celebrity endorsement carries the weight it used to, and the weight it used to carry was low to medium at best anyway. i doubt we'll ever see the end of celebrity endorsements. celebrities love to rub shoulders with big time politicians and politicians love to rub shoulders with big time celebrities. it's a weird insular little world they have going on.
Canada