you have to be willing to lie. the only way around this is selling your own consulting service or your own product, or someone else's legit good product you can get behind. used cars are extremely profitable if you can lie and trick people into financing. insurance is the same and probably the worst/most implicitly unethical. enterprise software is okay in this regard but you have to deal with silicon valley business people and business models, and often a bunch of west coast tech people, which is an annoying demographic.
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