i think a big part of it is they are very very good at narrative crafting. they've convinced normies that the neoliberal hegemon is "just how things work" and the natural state of the world, to the point where people can't even conceive of an alternative state of being, despite neoliberalism being a relatively recent development. the boomers have pretty much lived their entire lives in a post-neoliberal world, got in on the ground floor of it and reaped whatever benefits you could get from selling out the floor from under themselves, so they don't want anything to change. also normies have been trained their entire lives not to see the world through the lens of economic class and even the "leftists" get distracted by idpol extremely easily and are more focused on trying to help niggertrannyfaggots succeed in neoliberalism than to overturn neoliberalism itself.  plus it helps when you have like the entire capitalist class behind you. meanwhile anti-neoliberals are so blackpilled that most of them have entered a state of learned helplessness. the collapse of the soviet order and keynsian capitalism's failure to anticipate stagflation that led to the neoliberal turn were major setbacks that were never really recovered from and the only "alternative" now is pretty much just the emerging multipolarity with brics, and they're basically just a corrupted, much shittier version of the old soviet alternative who are more driven by aggrievement to the west and nationalistic pride than trying to form a viable alternative economic model.
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