in the book he recommends looking at business as a game of chess. "if you have an ok product (a weak knight), poor customer service (drunk bishops), and incompetent people (a castle full of idiots), you can survive with a mighty queen. marketing and branding (the queen) are the most potent tools." you're not making this easy for me lad, i don't want to help you build a sex toy business, i'm a christian, this is probably bad. but get you're marketing right and
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