it is incredibly lucrative. we average (non-holiday) $14,000-$25,000 net sales monday-thursday, friday and saturday about $30,000+$35,000. that's just raw sales not accounting cost of liquor etc... liquor always sells. the only dead stock i encounter is certain moonshine brands. most reps are willing to buy back duds. our profit margins is average mid 20% range of cost. a broken bottle is not going to break the bank. it's an easy job. rewarding. i have gotten to know so many people from different walks and status.
United States