see.  it's an entire industry thay puts out propaganda with the soul purpose of convincing people to invest in what is essentially non transferable art. sometime tattoo artist will go as far as trademarking the art they put on other people's bodies even when those people "bought" the "art" there's no shortage of "evidence' they'll put i'm somebody's face in an attempt to entice another would be customer. they're only there to sell their product. that includes using propaganda.
United States