there is a huge difference between using complex or otherwise obscure synonyms to sound smart and understanding that some obscure words have very specific meanings that are most correct for a situation.  an average writer can write for a general audience without the need for complex language, so a midwit will feel a need to validate their slight intellectual superiority by overusing synonyms. midwits sucking themselves off in a vacuum chamber of big words. a great writer will contextualize information to produce media that suits the academic level of the target audience.
Canada