i did see a similar story on cbs about folks driving to a bakery to save on their bread rather than buying it in stores. about 20 years ago, the company i worked for switched from printing out the biweekly paystubs to sending them digitally via email. in the end this cost more as everyone printed them out to their local printers. they lost the economy of scale and more importantly the ability to track the cost. moral: people are idiots.
United States