we can't lose!!!  what if... we created this persona. you never saw him, you never met him, but he hates you. he is responsible for terrible things that don't impact you, but if you let him get away with it, you are immoral. we could reference his name whenever we needed to keep people in check, to remind them of how their life would turn out if we let him continue to roam freely. you haven't seen these events play out, and you have no evidence. both his beliefs and ideologies were printed in text and captured in our words on film, so that we could point to it when we feel the scales are not being tipped in our favor.  all we have to do is use his name to describe anyone we don't like, and just like that, we can control you!
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