i've been of the opinion that the dems, and even some r's, never fully grasped how to handle the proliferation of new media, which is why they stick to the same old tactics of legacy media + hollywood. they were just starting to get a grasp on social media, but musk's acquisition of twitter, along with the recent rise of places like rumble, as well as the spike in podcasting over the last few years, threw them off their game and now they don't really know what to do.  i'd also argue that covid also came back to bite them in a way, because the mandatory downtime forced a lot of people to break away from the standards and look for and discover new sources of entertainment and information, leaving legacy media behind.
United States