i don't know enough about the players involved to say, but the obvious answer is engagement farming. a shill said "tomorrow he will have more followers" unprompted, in response to no one (i wasn't trolling at the time) it's not hard to imagine a discord full of 12 year olds who want to boost him, using auto-correct to type shitty posts. and that would be for free, not even a paid shill with a script.
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