  aklgfwhu they used to be a thermos company and they rebranded hard and targetting white women.  abercrombie and fitch did something similar. they used to be an outdoorsy company about camping, hunting, mountaineering and then turned into a faggy company that appealed to young white people. not gonna lie, it worked out pretty great for both of them. those companies were scraping by before they rebranded. i only found out about this stanley cup bullshit this year. it is interesting because both also target retarded whites, which is hilarious.
Canada