how are the stats proven wrong? there is some argument about why 90% of campaigns that spend more money will win, but not that 90% of campaigns that spend money have won. noting examples that are in the 10% doesn't prove that money has nothing to do with it.  if there is another correlation that is more important, i haven't seen it.    in the past and still today. it hasn't changed at all. with streaming it's actually likely to get worse.
Ireland