1) gay marriage (bush opposed it, kerry pretended to just like obama, but also like obama, anyone with > 2 brain cells knew he was lying) 2) kerry was a weak opponent. he voted for the war that he later complained about, and generally had a habit of being squishy and evasive. bush said dumb shit but it was almost like he was too dumb to pull one over on you in the way kerry could. 3) beating an incumbent president in the middle of an actual major shooting war is really tough. normie norm's first instinct is to have the president's back, even if he doesn't like the president that much. hard to explain, you just have to have lived through something like that as an adult to understand the dynamic truly.
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