mcdonald's really fucked up when their ceo responding to their prices increasing several times faster than general inflation said something along the lines of they'd slow down how much they increase the prices this year. not that they'd roll back prices. not that they'd freeze prices. just that they wouldn't increase prices quite as quickly as before. it was a "let them eat cake" type of moment and a huge dare to customers to stop eating there as the ceo believes people are too addicted to their food to stop eating it regardless of price.
United States