the company that doesnt cant afford to keep employees on the payroll. apply this to everywhere that relies on imports and unemployment skyrockets, meaning far fewer customers, and an overall tariff-induced supply shortage elsewhere leading to things being unaffordable for most. there is nothing intelligent about these tariffs. most people could not give less of a shit if the things they want and need are foreign-made as long as it functions. this isnt going to inspire american supply independence, but cause a massive increase in effective poverty.
United States