its rather simple they are unable to create anything by themself but cannot allow any other creative endeavor to undermining their ideology. so they force their ideology into companies and products by financing activists to enforcing their message and drive out any resistance. the product ofc turns to shit and loses money, those loses are compensated by esg investments with printed money. after a while people realize that the company and their product are garbage now and the switch and bait stops working. then they move to the next company, until only their stuff remains on the market and the audience just doesnt have other choices anymore. when enough people notice and just straight out stop consuming those products, they make the products mandatory by enforcing a legislation with their lobbyists (like the mandatory tv loicense).
Germany