this understanding of market regulatory laws, such as misleading advertising legislation, pro-competition laws, occupational health and safety and environmental protection laws, consumer protection, and fair trading regulations, legitimates special treatment for those regulated by these schemes. if fierce competitive and aggressive behaviour is to be welcomed and promoted by a regulatory apparatus, there are bound to be a few people (read: for practical purposes, a few corporations), who use excessive aggresion, who breach the regulations. but the logic is that the basic endeavour ought not to be faulted, just the means used this time by this actor (read: for pratical purposes, by this corporation). this approach creates an atmosphere in which violations are unlikely to be seen as serious misconduct. indeed, so difficult is it to tell the difference between acceptable and admired aggression and unacceptable and sanctionable aggression that it will be hard for violators to admit that they have done anything wrong, or at least it will be difficult for them to believe that they have done something morally repugnant, something that ought to lead to their vilification.
European