for me, it was the indictments and the mal raid. as has been repeatedly pointed out, if the dems just ignored trump after 2020 and did nothing to him or his supporters afterward, his comeback would have been considerably harder. go dig up the headlines and news podcasts from immediately after the 2022 midterms. gop was blaming trump for the underwhelming results, the trump brand seemed damaged, and his campaign announcement was met with eye rolls. only true trump-diehards were still 100% in the zone. then, the indictments and raid happened, and the polls plainly showed that, instantly, desantis tanked, and trump surged. and trump never looked back.
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