this and the shape of entertainment/marketing being wrapped around short attention spans. think about it; no one likes ads, it creates a negative response in the brain, and the person wants to skip it as fast as possible. this means shorter and shorter ads, with vastly different tones and messages, merely 5-15 seconds long. this, intermingled with short form content that someone actually wants to see(the 'reward'), creates a brain-damaging up-down-up-down cycle that basically trains a mind into adhd. this leads to stress at the inability to focus, because long form 'work' is associated the same way the brain associated ads, which leads to depression and low performance. hyperfixation is a recoil-response to the necessity of being forced to do something the media-addled mind has come to associate with a negative response: a fast-burning, over-indulgent dissociation through escapism into something else, but it only lasts a short while because the mind has not been adapted to finding enjoyment in the long term: only in short term reward. in short, i unironically blame both consumerist, aggressive advertising and short-form media content. it did not start with tiktok, shorts, or even vine. it started with cartoon tv channels, which would break up mere 30 minute long episodes into 4-5 ad breaks. things like tiktok and shorts are just taking the same formula and crunching it down even further.
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