by making a donation they will have a hand in its redecoration. these people think in the long term, like 100 years ahead. to them it is more like paying $1.22 million a year to influence france's most notable landmark (by merit of being older than the eiffel tower). it is a very good deal for conducting humiliation rituals considering they might spend a billion on a movie nowadays. it is possible the fire was started for this purpose, they're always starting fires.
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