the promise of the llm is that it can be a search engine that the user can actually tailor to their own desires, rather than returning some result that is preferred by big data, and that it could summarize or elaborate on whatever data set the user is examining in a useful way.  the controversies around it right now are about making sure it will still give results that big data prefers the user to get, but will be able to frame them in a way that makes them appear more accurate or obscures some vital part of the data that the user actually wants, and framing any users who want to get better results as being bad actors.
Ireland