this has literally always been the case, they're just now legally obligated to explain it to you since you are too retarded to read the terms and conditions of the shit you buy. fyi this also applies to all software sold anywhere, and always has, for as long as software has been commercially sold. they just couldn't actually enforce the license terms very well. they tried with drm to limit your ability to copy or modify the software, and limit duplicate installations with the same media, but people kept finding ways around this. digital distribution was a real boon to corporations because it enabled real-time drm enforcement. piracy still existed, but they weaned people off of it by offering continuous software updates that "improved" the experience, but really they just needed to trigger fomo in people so if they thought they were missing out on "free content" they would buy the real product instead of a pirated version that wouldn't be updated "for free".  at any rate, if you never realized that you only ever owned a license and not the actual software, that's because you fundamentally do not understand copyright law.
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