match rigging for skill should only be necessary if you can't match players equally based on some variant of elo rank. in that case it's win-win-win. the newb doesn't get frustrated and quit and has higher conversion to paying customer. the try-hard still gets to play a match instead of quitting due to no players and is more likely to convert to paying customer if not already. the company wins because both skill levels are more likely to convert to paying customers. if you're so good the ai auto-nerfs you to make the game fair and then you complain about the auto-nerf, maybe just git gud? i agree if you get auto-nerfed due to bad match-making well that's lazy, shitty, jeet coding. in all other respects it should be pay-to-play and in-game store transactions so players have a sense of accomplishment and investment in the game. this maximizes profit.
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