> poach 5% of the talent > you now have 105% of what you had before, while your opponent has 95% it doesn't have to be an even or even a good percentage, if they just nab a few people from the right places it makes the poaching pay off because competition like this is a zero-sum game for the most part, they take from their competitors and it leads to a gain for them. every one they steal is worth double, and they can afford it, at least in the short term.
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