> in the early 1940s, a distinct split grew between evangelicals and fundamentalists over how to apply the "fundamentals" of faith to the modern world. in 1941 rev. carl mcintire founded the american council of christian churches, an extreme group that favored separatism from hostile cultural forces. some went so far as to refuse contact with anyone who did interact with the culture. not all "fundamentalists" (that is, those who believed in the fundamentals) felt this way, however. one branch of bible believers-evangelicals-wanted to engage the culture, while the other branch-fundamentalists-moved away from it, sometimes belligerently. kenneth kantzer, a keen observer of the changing picture, said that for many evangelicals who had considered themselves "fundamentalists," the term became "an embarrassment instead of a badge of honor." > a number of institutions and organizations became rallying points under the flag of evangelicalism. in 1942, harold ockenga spearheaded the formation of the national association of evangelicals (nae) as a platform for conservative christians who wanted to be culturally engaged. carl f. h. henry wrote the uneasy conscience of modern fundamentalism (1947), which offered a strong critique of fundamentalist separatism, charging a betrayal of their own heritage. the same year saw the formation of one of evangelicalism's hallmark seminaries, fuller theological seminary in pasadena, california. two years later billy graham gained national headlines at his los angeles tent meetings when newspaper magnate william randolph hearst told his editors to "puff graham," catapulting him onto the national stage. this made "crusade evangelism" front-page news. in 1950 billy graham and harold ockenga both spoke in the rose bowl, addressing the largest audience ever at any religious gathering in the pacific southwest. by 1956 graham had launched christianity today, a new magazine "of evangelical conviction." all of this signaled a new day.
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