 My first Audi and so far is excellent. Loaded A5 (all options except S-line package), ride is fantastic...great in corners, straight, smooth and very quiet on highways. Acceleration is very good and feels quick (better then my '05 Acura TL), especially in sport mode. Audi delivers amazing interiors with high quality. Backseat is okay for small kids, but almost unusable for adults. I'm a tall/big guy who fits very comfortably up front. Technology is great - imports entire Blackberry phone book in one shot with excellent Bluetooth connection.  MMI is not difficult to learn, but can be cumbersome. Voice activation not live on the A5.  Overall, great blend of luxury and sporty ride. 