 After spending diligence researching all the competitors within edmunds: Q5, X3, GLK, RDX, etc and driving ALL of them; as expected, each had their +/- and all hovered in the basic model around $35K.  When you start adding options such as Bluetooth (standard in the GLK) and navigation the price differentials started to show significantly. The packages all contained features that you may or may not want however to get X you had to buy Y. IMO, the Q5 and EX35 drove the best. The ease of buttons and intuitiveness of the layout combined with multiple features leaned towards the EX.Couldn't pass on the price with every option- 43K MSRP got it for 35K. Not a chance at that price with the big boys.