 Having worked at a dealership I have spent more time than the general consumer getting to know and test every square inch of these new pickups and as long as you get the right engine for what you need and get all of the features you want, you will fall in love with this truck more and more everyday you drive it. Having the 2.7L V6 Ecoboost was the right choice for me in that when I pull anything it's a small camper or boat, which with 7600lbs towing capacity it more than gets the job done. The same engineers who created the new 6.7L Powerstroke motor in 2011 are the same engineers who created this 2.7L Ecoboost motor, with a CGI block and diesel inspired pistons, you can really feel how amazing this motor is and still gets great gas mileage. I've had many farmers and ranchers ride in my pickup who drive every brand of truck out there and are all diesel heads and are amazed by what this pick up can do. Contrary to popular belief, the aluminum is better than steel in every way, from being safer for everybody inside, to being more dent resistant with the inability to rust. No matter what they try to say as well, Ford has done a ton of work to make sure that its not more expensive to get fixed than the old style. For example the front quarter panels are the exact same cost to replace in aluminum as they were in steel. When you get below the surface down the the frame and everything else, their isn't a pick up out there that can even come close. No body has a stronger frame or a better designed body to protect everything. Example being that chevy has absolutely nothing protecting the engine compartment and Ford has more protection not only in the front of the truck but everywhere else around it as well. Talking to any Ford dealerships truck expert can show you every little advantage down to the bed bolts instead of the welds like other trucks. Having owned and driven the other competitors and spent the equivalent of weeks studying all trucks from top to bottom, their isn't a better truck that you can buy. When you're spending the extra money on a Ford, it's not just for the name, its for the quality inside and out that no other truck can compare to.