 I was looking at the Tacoma TRD and the Frontier PRO4X. I feel both trucks are great. Why I went for the Fronier is it felt more comfortable, had more power and felt like it, the automatic shifted better, and the options were more to my liking. The sprayed in bedliner is and the rail system is awsome, not slippery when wet like a composite, also like the radio and 6 CD player, sound great, and the blue tooth is a plus. Never like the looks of the new Tacomas I think the PRO4X color keyed front end looks awesome, but that is in the eyes of the beholder