 Efficiency and price is nice, but that is where it ended for me.  The performance and handling don't feel better than any other prius.  The 25 miles of EV range may be ideal for some, but I would want at least 45 miles from a PHEV.  I don't understand what they were thinking when they designed the exterior, most people I know consider it an ugly car.  The LCD screen initially looks very impressive, but the user experience is sub par, and Toyota needs to get with the times and support Apple Carplay and Android Auto.