 Hyundai came a long way since their introduction of Genesis model and at some point they must have invested enough efforts to get it to stand out the way it does today. Genesis kept grabbing my attention on the roads in passing. I just couldn't look away trying to recognize and confirm if I was looking at Hyundai or some other super expensive brand. I eventually took the time to drive one and was instantly impressed. I've driven most luxury brands out there, owned an MB S550 and E550, BMW 750Li and 535i, and a Lexus LS430 and 460L, so the last thing I expected is to be captivated by design, feature set, or driving dynamics of a Hyundai. All that said, while not without cons the Genesis really stood out as a complete package in luxury sedan market with significantly lower price tag. I ended up buying a 2016 V6 with Ultimate package and so far I'm super happy with it. I can't comment re. reliability aspect as this is my first Hyundai and I only owned it for about 3 weeks and 800 miles now. I test drove the V8 as well and while its performance is very impressive I wasn't ready to sacrifice the MPG given that the V6, while won't leave you breathless, has plenty of power. Since for 2016 Hyundai also changed the Genesis emblem on the back (optional dealer installed feature for 2015) I have people approaching me on the daily asking what the make and model of this beauty is, confusing it with other badges :).  So here goes the summary:Pros: Quiet and well handled ride. Very little road noise and nicely hushed wind noise. Very nicely controlled steering. Very well equipped with Signature Tech OR Ultimate packages with lane assist, HUD, adaptive cruise, and auto hold features that actually respond in a smooth and controlled manner unlike some other brands out there. Window shades on rear and side glass is a nice add-on. Very nice sounding stereo. Nicely laid out instrumentation and controls and very easy to use intuitive software (dash and main screens). VERY comfortable heated and cooled seats that adjust every way possible. Impressive fuel economy for a 311hp V6. I average 20-22mpg in mixed driving so far, and I'm on 'Normal' driving mode, which could improve with 'Eco'. Roomy Cabin with plenty of leg / head room even for taller individuals beyond 6'. Very cool looking and functional pano roof.Cons: Remote start available ONLY through Bluelink subscription is just dumb! Can't phrase it any other way, sorry. The feature should've been included on keyfob independent of any additional subscriptions as every mainstream (not luxury) vehicle offers it at this point. Side mirrors are mounted pretty high up and can block visibility into turns. It would be nice if the HUD could auto adjust its brightness for day/night operation. It's adjustable but not variable for day/night operation so I have to constantly adjust it. !!! - No software updates for 2016 model with Ultimate package (9" Navi screen). As admitted by dealer and confirmed by manufacturer on multiple occasions now, the model in question was part of limited distribution during Hyundai -> Genesis brand transition, and as such, there was no further software released post rollout. What that means is that while there are $15K Elantras out there with Apple car play and other cool features, I still can't get any of that on my $50K+ Genesis :( - very disconcerting to say the least. That's about it for gripes!