 Purchased my new S5 Quatro Coupe about 30 days ago. Drove the BMW5, and Mercedes E class as well. I knew within 0.5 mi  of the dealership that this was the one for me. I can't begin to express how much fun and nice this car is both to look at and drive. The handling in the corners is tight and responsive. In sport mode, the acceleration is enough to throw you back in the seats. On appearance, the angry look outside looks like it's moving even while standing still. The interior is a wonderful blend of colors and quality textures that make me never want to get out. From my constant smile, my wife thinks I am having an affair, - but at least it is with a car! 