 I used to drive a Lexus IS 300 and was looking to purchase another similar car.  Naturally, I was looking at the usual suspects (BMW 3-series, Acura TL, Lexus IS 350).  I felt the BMW was overpriced for what I was getting.  The new TLs exterior was too overwhelming for me (I'm a petite female).  I loved my Lexus IS 300, and truly believe in Lexus as a quality car manufacturer with unbeatable service, but I wanted to try something with a little more edge.  I found the perfect balance in the EX!  I get a nice drive (like a BMW), with all the bells and whistles (like a Lexus), with a unique exterior.  It's my favorite car so far.