 This is my first Audi.  Having spent a while looking around at other cars, I was sold on the Audi by its new looks alone.  Once inside, on the road, and around the curves I knew it was the car for me.  BMW lost me on their new 3 series re-design. Great sound system, convenient display of XM Radio data, toasty heated seats, & great dash design.  The 2.0T is an engineering powerhouse when considering its fuel efficiency.