 We had been casually in the market for a new AWD SUV as my commute becomes quite snowy, with regular chain control areas (we live in a mountain community). The combination of generous incentives and aggressive dealer pricing drew towards the Tucson. The SE Plus combines many of the high end options found in the Limited trim line with the more "established" six-speed transmission and the NA 2.0L engine. The vehicle fit our lifestyle and budget, and the safety scores were persuasive with a three year old in the family. The power isn't overwhelming, but I've never felt like I've lacked for kick when merging or passing. The tech works, the interior is well designed and user friendly, and the exterior looks modern yet understated. We looked at the Nissan Rogue, Honda CR-V, Toyota RAV-4, and the Ford Escape as well. While the Tucson wasn't the clear winner in any category, it felt like the best compromise of features, track record, and cost.