 After owning nothing but Camrys since 1989, and being completely satisfied with them, we decided to "upgrade" to the Toyota "Flagship", assuming that it would be nicer than the Camrys.  This was the biggest car buying mistake of my life!  Our 2014 Avalon Limited has the harshest ride and the most road noise of any car we have ever owned.  We refer to it as "The Turnip" because we feel the ride and noise would be what you would expect from a turnip truck used on a farm to transport vegetables.  The seats are about as comfortable as sitting on a sheet of plywood.  Understand that we think the deep metallic red Avalon is one of the prettiest cars on the road.  We get a lot of compliments on the appearance of the car, and I always try to sell it to the people making the compliment.However, when new people ride in the car, the comment is something like, "What were you thinking?  Did you even drive this thing before you bought it?"  Regrettably, I didn't drive the car; I went entirely on Toyota's reputation for quality and the terrific Avalon reputation for a quiet, almost luxury car ride, in an affordable vehicle.Toyota says they redefined the ride to appeal to a younger (40-ish) group of potential buyers.  I really don't see where a "neck-snapping" noisy ride would appeal to people in any age group.A few other complaints: 1. Navigation system is already out of date; 2. Analog and digital speed indications are different; 3. Rattles are starting to appear; 4. Sound system is very unimpressive compared to systems in our other cars. I have tried several times to trade this car for something (almost anything) else.  Car dealers KNOW the Avalon's new reputation, and the trade-in value is below the low end of the Kelly Blue Book range of values.  The saddest event was when I test drove a Ford F-150 pickup truck and the ride quality and lack of road noise was FAR superior to the Avalon.Summary: If you feel you simply MUST consider this car, take it for an EXTENDED test drive before signing the paperwork!!  Drive down a highway at 60 MPH and just listen to the road noise!!  There doesn't seem to be adequate sound insulation in the body.  READ READ READ the reviews!!!Better yet, buy something else.Update:  After trying several times, we have not been able to get rid of this car.  Dealers know that this is not the quiet comfortable car that Avalon used to be.  The car has very low mileage and is in absolutely flawless condition, but we have not been able to get within $2000 of KBB or NADA trade in value.  This car was a very poor choice.Update 2/17:  We still own this car because we have been unable to get any kind of a reasonable trade-in on the vehicle.  We keep the car as a spare when someone in the family needs a car when their car is in the shop, etc..  This is not a problem since we have four cars for two drivers.  We purchased a new all-wheel-drive SUV last November.  Sadly, the SUV rides far better than the Avalon and, unbelievably, is quieter.  The most annoying thing about this Avalon is that it could have been a wonderful car if they had only left it alone and kept the fantastic quiet comfortable ride for which Avalon was know up to the 2013 model.  I enjoy reading other Avalon reviews where the Avalon is compared to "the Flintstone's car with granite wheels".  At least I get a couple laughs out of the $35000 I threw away on this car.Update 2/18:Because we refuse to take a financial beating on "The Turnip", we still own it.  We just couldn't find a dealer, including Toyota, who would even give us the "trade in" value toward list price on another car.  We have two SUV's that ride much better than the Avalon, and are much quieter.  The Avalon needed a complete 4-wheel brake job, including rotors, at 31,000 miles!  Never had a car before that required a brake job at such a low mileage (usually, we get 60,000 or more miles out of brakes).Again I will state that this could have been a wonderful car if Toyota maintained the quiet and excellent ride quality that it was known for before the 2013 model.  BTW, I bought a Subaru Outback for about 70% of the cost of the Avalon.  The Outback is a pure joy to own: better, quieter ride than the Avalon!  Shame on you, Toyota!!