 Mostly owned Toyota 4Runners and BMWs, but took a chance on a loaded $50K F150. Overall, really like the truck and chose it over all other brands including Tundra based on test drive. The issue is quality. Ford Sync failed a few times, stable now after updates and fuse resets, GPS antenna replaced, A/C system failed, rear sliding window motor system had to be replaced. All within 40K miles....totally unacceptable. Dealer has been great and Ford has stepped up to help offset repair costs, but $600 to repair a rear sliding window is insane. Too many issues for a lightly used pickup. It's not just Ford, my Dodge and Chevy diehard buddies all have similar longevity issues. Unloading all our Fords and going to Honda or Toyota - only the ones built in Japan. Most reliable, affordable vehicles in the world are still manufactured in Japan, unfortunately. Even Honda's/Toyota's built in USA have too many recalls. Just the truth.