 I previewed many of the luxury sedans in this segment: Mercedes C300 4Matic, Lexus IS AWD, BMW 330i X-Drive and Acura TLC A-Spec w/Super Handling AWD. The value proposition on the Audi surpassed the others. Living in the N.E. AWD is a must, so the Quattro option Premium Plus was the best deal for me. The fit and finish is excellent. Yes, the exterior may be a bit conservative compared to the others in the segment - but it's classy without being gaudy. The interior is a technical marvel. The Virtual Cockpit has to be seen to be believed, none of the competitors can match Audi's current tech and Google Earth maps. Apple Car Play works seamlessly and the MMI system is fairly intuitive. With the exception of the Acura, the rival cars get pricey when you add the tech and safety features already in the Premium Plus version of the Audi A4. The ride and handling is very good, granted the BMW still shines in this area - but their tech is somewhat dated. In addition, the A4 cabin is very quiet and inviting. The 19 speaker Bang & Olufsen 3D sound system is remarkable, it sounds like your virtually in a live concert. The Acura A-Spec is the probably the best value proposition and has more horses but lacks the refinement of the Audi and Acura's duel screen infotainment system seems dated even though refreshed in 2017. On balance, the A4 is almost perfect in it's execution of daily tasks called upon by a sedan and is a pleasure to drive.