 Repeat buyer 2nd RAV4 purchase, 1st was a 2003 model. Narrowed down the choices to a Honda CRV, Chevy Equinox, and the RAV4. Quickly eliminated the Chevy because of reported maintenance issue. (note the Chevy's interior styling, ride comfort and noise was superior to the Honda and Toyota)  RAV4 won out over the Honda because it is a more comfortable, and factory/dealer incentives were very attractive.