 After 2 weeks of ownership I couldn't be happier with my decision. My previous truck was a 2002 F150 and the 2009 is light years ahead in refinement. I couldn't believe how quiet the truck is, allmost as quiet as my wifes Toyota Highlander. The sync system is awesome, hook up your Zune and everything is voice activated. I was concerned about the gas mileage coming from a 6cylinder to a V8, believe it or not I'm averaging close to 19mpg in mixed driving vs 15mpg with my old 6 cylinder. Build quality seems good no issues so far. Very happy with my decision. Would highly recommend a test drive for anyone trying to make a decision. Forgot to mention I received 5K in rebates when I purchased.