 In 2008 i test drove the GS300, MB Eclass, Buick Lacross, Infiniti, and the Volvo S80 and saved the BMW for last.  i loved the vehicle and purchased my first BMW . . . i didn't appreciate the logistical difficulty of operating a vehicle with both a push button start AND a key.  i loved the vehicle, the build quality, and the performance.   A few weeks ago, i decided to give myself a gift and i bought the 2010 model with the comfort access, sat radio, and active cruise control.  i took delivery a few days ago and this vehicle is even better than the 2008 model.  the I drive interface is vastly improved and much more intuitive than my 08 model . . . and the voice recognition works much better 