 I have always considered myself a "brand snob" and purchased Lexus, Volvo, BMW, etc.  I never would have believed that a Hyundai would be my favorite car that I've ever owned.  The fit and finish is impeccable, the ride is sublime and power delivery is smooth.  Before making the purchase I cross-shopped a 5-series which felt small, and cost $20k more with equal equipment.   If I had to gripe about something it would be: no keyless sensors on rear two doors, you still have to push a button to unlock the front doors (lexus you just pull the handles), the rain sensing wipers don't work well, the city gas mileage sucks.  The pros far outweigh the cons though.  If you are on the fence, just test drive one.  Even if you don't purchase you will be amazed at just how far this brand has come.