 Ford continues to have a "Better Idea". It doesn't have the best engine, it doesn't have the most impressive interior or exterior, but in the final analysis, it is the sales leader year in and year out because of the package. The whole is greater than the sum of its parts and that is the key. It offers an excellent combination of comfort, power and styling that aces its competition. My XLT Crew Cab with Texas and Oklahoma Package came with power seat, mp3, 6 disc CD, running boards, 4.6L V8, automatic, keyless entry, 3 interior power points, enough room for six adults and it can tow a small yacht with ease.  It's about the package. It is not the best at anything specific, but best overall.