 Shopped hard, drove the 2010 Equinox and Rav-4, wanted to buy American but the Santa Fe won out with the overall value.  The best warranty -- $4500 Cash For Clunkers -- $2000 Cash Back -- Under Invoice Pricing from USAA.  Priced it against same vehicle previously owned at auction = about the same price.  Great ride, fit and finish, quiet, sacrifice a little on the gas mileage and electronics do dads but overall this is a great vehicle.  I am going to try the synethetic oil and K&N filter suggested by another review to see if we can get the same 26 MPG.  Dealer experience was excellent, helpful with no pressure or gotchas at the end. Looks and feels like a Lexus! 