 I am a 7-time BMW owner and was hesitant to compare the new Audi A4 to a 2009 BMW 3 series, but was surprisingly pleased with the build quality, performance, and amenities you get in the Premium Plus package and decided to go with a new 2009 A4 vs the BMW 328xi. I have only owned my new Audi A4 for a few days now, but am very pleased with the build quality, ride, and performance of this car. Anyone is the premium sport sedan market should take a serious look at the A4 before making a decision. 