 Quite frankly, it's hard to be ambivalent about $40k purchase, but I have to be honest with myself, and 9 months after purchasing this car, I can't say it's changed our lives.  It's solidly built, but there's a fair amount of road noise.  For all the self- congratulation from Audi about the increase in size, it's really not all that roomy.  I think my wife's old 2001 Jetta had more room in the back.  The MMI might be good compared to options from other manufacturers, but it's hardly intuitive.  In sum, it's a solid but not outstanding effort.