 You can get for 20% less than MSRP, just have to shop around for the right dealer.  It doesn't matter where you buy it, free maintenance and service plan can be performed at any Toyota dealer nationwide.   I got mine for $28,200 plus a 5 yr 125,000 bumper to bumper warranty with $0 deductable for $1300.    Walked out the door with total price with NY tax, tags, title and bumper to bumper warranty for $32,257 cash price.    This car is worth every penny!