 I purchased my Optima SXL last night.  I feel like I stole it.  With the $2500 rebate, I paid under 29k for the car.  Yes, you read that correctly, UNDER $29k.  Thanks to a GM who honored a price shown on his website that the salesman claimed was a mistake.. But after I contacted the GM telling him that the salesman told me the online price from another dealer is always a lie, then when their price was $10 less, I called them out on it.. and so they basically had to eat their own words, or practice a bait and switch on pricing as they accused another dealer of doing.  That turned out to be my gain!  The tech on this car is incredible.  I ding the car a little because for some reason there is no Homelink garage opener in this car.  I will have to decide if I want to keep a transmitter in the car, or opt to pay for dealer installed option review mirror with Homelink.  There is a little bit of turbo lag, but other than that, the car is very quick.  Steering is a little softer than I am used to, as I am coming from and Acura.  Acura's typically have very tight steering.  All of the feature on this car are awesome.. Huge sunroof, heated steering wheel, ventilated seats, and all of the accident mitigation built in is awesome.  This car feels very high end and very expensive.  I am surprised this is a KIA.  I didn't think I would EVER own one, but here I am.  Even the 10-spoke chrome wheels look almost identical to that on the Jaguar XJ.   The attention to detail is great.   Little bits of chrome in all of the right places..  illuminated outside door handles when you approach, and red painted calipers.   I am still shocked that I bought a KIA and even more so to say after 1 day, that I LOVE my KIA.  I'll do another review after I have had the car for a few weeks.