 From the initial test drive you’ll notice the power compared to the S3. While the 0-60 is impressive, where you can really notice the difference is 60-100.  The virtual cockpit is incredible, showing you g-force, power and torque all at once (or your full music info, map, etc.). Ride is noticeably stiffer but adjustable when needed unless you get the pricy dynamic plus (skip it and get the other packages which give you more for your $).