Is there no option to turn off cell broadcasting messages in HTC Desire 500? I got the recently launched HTC Desire 500 (Android  4.1.2, Sense 5).

Since then I am continuously getting cell broadcasting messages (4 every 2 minutes). And shockingly, there is no option to turn off the cell broadcast neither in message settings nor in Call settings.

When I compared my HTC Desire X with Desire 500, I saw the option is there in Desire X but not in Desire 500. The call center people are helpless. The Customer care center people are saying its a defect in the phone's software, so we cant repair it.

So by the time the software update comes, does anyone here has any solution. It is really irritating and its sad that HTC doesn't have the solution to such a trivial issue which is actually a headache.
I am not sure whether this works as I believe broadcast settings are not stored in SIM. I searched and stumbled on this HTC support page where the solution is said as:


  I resolve problem. It is very simple. Just put your sim card in old or
  some other phone and turn off cell broadcast info option. Then return
  your sim in new phone. On my HTC Desire 500 there is no option for
  cell broadcast. After this procedure I do not recives messages.


Then, another search result says with better detail (you may have to search for Cell Broadcast. Though this not deals with your phone (with HTC Desire T327W), I guess this seems to be a common issue with few HTC phones. As per that page:


  26-Sep-2013 - My earlier review talks about Cell Broadcast messages
  problem faced by me while using HTC Desire XDS. After a lot of
  followup with HTC, I have got the steps using which the Cell Broadcast
  messages have got disabled in my Desire XDS. The steps taken by me
  were as follows for each of the two SIM cards:
  a) Find an old phone which has an option to enable/disable Broadcast Channels and Messages
  (in my case its a Samsung D500).  
  
  b) Insert the first SIM in that old
  phone and go to the settings menu for Broadcast messages.  
  
  c) At first
  the Channels and Messages usually appear as disabled. I changed the
  setting for both Channels and Messages to Enabled in the old phone. 
  
  d) Switch-off the old phone and Switch-on  
  
  e) Go to the settings menu
  for Broadcast messages. Change the settings for both Channels and
  Messages to Disabled.  
  
  f) Switch-off the old phone and Switch-on  
  
  g) Switch-off the old phone and remove SIM card  
  
  h) Do the same steps (a-g) for the second SIM 
  
  i) Insert the SIM cards back in HTC Desire
  XDS 
  
  Now I do not get any Broadcast Messages, its such a relief. I hope HTC
  provides a better and elegant solution via a software update in the
  upgrade to Android 4.3.