Turning off cell broadcast messages in HTC One X Plus I have been receiving about 50 flash sms a day, with my service provider name TIM RS 51, from the number 50. As I read here, it might be a issue with activating and deactivating cell broadcast on the phone. However, I could not find the path suggested for the deactivation (Setting/Call/Other Call Settings). The option does not exist on this path. Any help?
I show the setting under

Settings | Wireless &amp; networks | More... | Cell broadcasts


with three options to choose from:


Show extreme threats
Show severe threats
Show AMBER alerts


(Android 4.1.1 / Galaxy Nexus)