Android Market on Pandigital Novel, without rooting? Pandigital is advertising on their site, that users of their devices can now &quot;download &amp; enjoy Android apps&quot; after applying a firmware update.

I've applied the update to my wife's Novel, but haven't found any shortcut to the Android Market on the device since.  I tried using the Android Market website, and it doesn't seem like that will work without having the Market installed on the device.
Is there a way to get Android Market on the Novel, without rooting it?
More details of the device in question:
Model Number (in About screen) - PD_Novel
Model Number (on back of device) - PRD07T10WWH756
FCC ID - TLZ-NU706
Firmware Version - SH20_20110302_K_PD_INX7E_ENG_6410POP
Kernel Version - 2.6.29 fsysky@fsysky Mon Jan 24 18:22:16 UTC 2011
Build Number - PD_Novel 2011.03.02
From page 53 of the user guide, you need to install the Android SDK and use ADB to load applications.  If you do this with the Market (3.3.12) I would expect you would be able to use it normally after that.