How Do I Turn Off Google Now Card Notifications? How do I turn off Google Card notifications?

Let's say I search for an address - Google will then show me a card in the notification area with driving directions to that location.  I don't want the notification.  Is there a way to prevent them from showing up?
According to this help, Google Now notifications can be limited or turned off.Most notifications for Google Now cards can be turned off or set to low or standard priority. Low priority notifications appear at the bottom of the notifications shade without any additional signal.From the lower right corner of the Google Now screen, touch Menu > Settings > Google Now > card name > and adjust the settings under Notifications.