"No media" message trying to play music on Ford car with Sync Doesn't seem to matter what I do, I just can't get the media to play. Tried methods others have shown here to no avail. Remove all other devices from my phone but nothing. Went into developer options and moved the Bluetooth to 1.3, 1.5 and 1.6. Still nothing. Phone works great thru Bluetooth, just no music. Any ideas?
The "No media" message on Ford Sync head units refers to USB, not Bluetooth. The head unit has the ability to play music files from a USB storage device plugged into the USB port. If you plug your phone into the USB port to charge, and press the "media" button once, you'll get this message, because the phone isn't a USB storage device.

Simply press the "media" button again and the head unit will switch to Bluetooth. Now you can play music from the phone and it will play in the car. Voice messages from your navigation app will also play through the car's speakers.

You don't need to do anything differently with the phone. It's just that Ford's design is confusing. It catches me out every time I'm in a Ford car, and I end up poking buttons at random to try to get it into Bluetooth mode.