How to rank pages based on CTR I have a collection of articles and for each articles I have the number of clicks and views, so I can measure the Click-Through Rate (CTR) as the number of clicks over the number of views.

However, the CTR is not a very informative quantity because, for instance, two pages with CTR 10% can have very different values for the clicks and the views. For example, page A can have 10 views and 1 clicks and page B 10 million views and 1 million clicks.

So I was wondering if there was an algorithm that can rank pages based on their CTR that also account for the absolute value of clicks and views because in the previous example page B may have a better ranking than A.
Just CTR is not important. Also, cost-per-click should be applied. Hence, to rank sites in an ads auction, using $CPC\times CTR$.