Is there a proper way of comparing weight coefficients of two logits? I'm currently working on web advertising topics and I'd like to know if it does make sense to, let's say, compare the resulting weights of two logits?

Let's take as an example the case where input variables are the same across models. A variable gets a weight of 0.22 as the result of the first logit, and a weight of 0.08 as the result of the second logit (all the other variables remaining the same, and their weights may change obviously)

May I conclude that this variable is of highest importance for explaining hidden patterns within the first dataset, or is such a comparison forbidden? (In fact, when thinking about the problem I couldn't find any obvious mistake...)
Of course, this makes complete sense, as long as all the other variables are the same. In fact, if you think of logistic regression as a linear regression with the log-odds of the output variable (as in http://www.wright.edu/~thaddeus.tarpey/ES714glm.pdf), then it is trivial that comparing the weights is the same as comparing them in linear regression, which makes perfect sense.