Is web analytics similar to data science? I just finished PhD and initially wished to work on data science and deep learning. However, after some rounds of interviews, I have been offered a job of web analytics and business intelligence at a medium size company. Is there any similarity with data science, and is there a future in it? 

Because of some precarious situation, I have to accept this job, but should I keep looking for another job meanwhile, or will the experience be helpful to rise up the ladder or join a big brand?
We can see Web Analytics like an application of Data Science concepts. Almost a field of it. Usually it's very close to Business Intelligence for marketing aims and the main goal is to analyse users information.
So it's about marketing.