Row templates in Views 3 I need to customize the markup for certain fields in my view. In D6/Views 2 This was possible using the templates specified in Views admin under "Theme information," "Row style output." In D7/Views 3, however, these templates in Theme information come up as .tpl.php, --news.tpl.php, --default.tpl.php, --default.tpl.php, --block.tpl.php, --news--block.tpl.php and adding those templates does not change anything.

I had found an old issue on drupal.org from a previous version, which had been necro'ed to cover this, but I can't find it now. Is this broken, or am I missing something?
In the leftmost column, Format > Show needs to be changed from Content to Fields. Hat tip to https://drupal.stackexchange.com/a/5413/4371