Views different image styles depending on URL I want get very close Views results, but image style should differ. 
It should be done by using different URLs or Views arguments.
How I can reach that?

UPD: final solution:

/**
 * Return actual image_style of image depending on URL params.
 */
function _MYMODULE_image_style() {
  $allowed_image_styles = array('image_style_1', 'image_style_2');
  $params = drupal_get_query_parameters();
  if (isset($params['image_style']) &amp;&amp; in_array($params['image_style'], $allowed_image_styles)) {
    $image_style = $params['image_style'];
  }
  return isset($image_style) ? $image_style : NULL;
}

/**
 * Implementation of hook_views_pre_execute().
 */
function MYMODULE_views_pre_execute(&amp;$view) {
  if ($view-&gt;name == 'view_1' &amp;&amp; $view-&gt;current_display == 'services_1') {
    $image_style = _mymodule_image_style();
    if ($image_style) {
      $field_name = 'field_vendor_logo';
      $view-&gt;display_handler-&gt;handlers['field'][$field_name]-&gt;options['settings']['image_style'] = $image_style; // &lt;&lt;&lt; THIS IS the main part of solution
    }
  }
}
Create different ImageStyles, If the image field of the content type is field_image then you can use this code:

        $variables['theme_hook_suggestions'][]='THE_THEME_HOOK_SUGGESTION';
        $wrapper = entity_metadata_wrapper('node',$variables['node']);
        $photo_field = $wrapper-&gt;field_image-&gt;value();
        $url = arg(1); // you can distinguish the address by arg(0),arg(1), ... 
        if ($url == "URL1") {
                $variables['image'] = theme('image_style',
                     array(
                        'style_name' =&gt; 'STYLE1',
                        'path' =&gt; $photo_field['uri'],
                    )
                );
        } else if ($url == "URL2"){
                $variables['image'] = theme('image_style',
                     array(
                        'style_name' =&gt; 'STYLE2',
                        'path' =&gt; $photo_field['uri'],
                    )
                );
        }


Make sure to put such code hook_preprocess_node, and also this code is run when the correspondent content type is loaded. then in the THEME_HOOK page of the content type use $image variable to display the image.