How can I increase my hit ratio in Memcache? Memcache has been up and operational on my production site http://goniseko.com for a few months now.  After getting everything configured and memory limits where they should be, I noticed that I have a very consistent 70% / 30% hit to miss ratio.

How can I improve this?

Also, I noticed that this is pretty consistent across other Drupal 7 sites where I have memcache installed.

What is it about Drupal, Memcache, or a combination of the two that won't allow for this extra 30% to be stored in the cache bins? How can I figure out what these queries are, and what can I do to get them in the bins?

I am hoping this is similar to APC.  I have that configured so that I have a 100% hit rate for this site. I would like to have Memcache that high, or at least higher than 70%. That's almost 1 out of 3 queries that have to hit the db.
I would interpret the numbers in a way that 70% of the traffic to your site are pages that are currently contained in the cache. The other 30% did go stale because the weren't visited frequently enough to stay fresh.

This is a more common problem about "How to cache?". The base Drupal cache is time based. If you don't use more complex methods like Drupal 8 tries to do for you there will always the problem that from time to time hits can't be cached. So probably 99% of you home page are cache hits. The 1% are the hits while the page is refresh. But any other page that is older than your settings on the "performance" settings page will be immediately stale. Means that if you cache for 5 minutes and the page is visited every 6 minutes it will never get a cache hit.

Your cache is currently more or less a protection against traffic spikes or (D)DOS attacks. But not something that really eases the web server in all occasions.

Real solutions for this go above this question and the easiest thing would be to go to Drupal 8. It really tries hard to cache your stuff for ever.
http://buytaert.net/making-drupal-8-fly

All in all 70% is not that bad. You could try a module like boost:
https://www.drupal.org/project/boost

And than find a way how to cache things until they are updated. But if you use a sidebar with views this will be a big problem if you don't go using asynchronous (AJAX / AHAH) calls by javascript or things like edge side includes (ESI)