Username display overidden by customer profile name If a user has a customer profile (i.e. ever filled out a shopping cart) the name in the profile is used everywhere their username is displayed.

This results in a lot of confusion for our moderators/admins.  Because when they go to lookup a user in admin/people they're looking for the username that the user logs in with.  But what's displayed is their "nice" name from their shipping address.  I need to undo this override because it's way too confusing.

It doesn't look like anyone is doing this through theme_username().  Where is this display override happening?
Found it!

commerce_kickstart_user_username_alter() is overwriting usernames with the name provided in their addressbook.

I implemented my own hook_username_alter() to simply return $account-&gt;name.