How to override the display of a field in a view: is preprocessing possible? I want to override the display of a field in a particular view, so that rather than printing:

&lt;div class="field-content"&gt;Content here&lt;/div&gt;


I just want:

&lt;p&gt;Content here&lt;/p&gt;


Is this something which is best done in a template (I assume):

views-view-field--view-name--field-tagline.tpl.php


Edit: I've solved this using the above template, and then removing the wrapping elements from the view in via the Views UI. If using preprocessing is more performant, I'd still be interested to know, so please drop a line below if so. Otherwise, this question is solved.
I would suggest implementing the Semantic Views module. This allows you to easily customize the HTML that Views outputs for each level of elements (the entire view, row wrappers and field wrappers) from the UI. It is a bit easier to use and maintain than custom templates and preprocess functions.