in product title on new product type drupal commerce kickstart I created a custom product variation called Switch Plate and on the product displays it is showing Product Name on the title I installed from the 2.0 version of Commerce Kickstart it only shows on my product not on the 2 generated products.
Go to admin/structure/types, and click "Manage display" for your content type, which is a product display for your new product variation.
Choose the "Product list" display, and make sure the title's format is set as Default.