How to hide product in drupal commerce with rules I have a Drupal site with drupal commerce on it and I created a product with 2 price field.

If a user have role 'simple user' he sees the default price.
If user have role 'friend user' he sees the second price value.

I already create this rule but now I'm trying to filter the product in this way:  

If user have role 'friend user' and the product don't have the second price hide it to him.
I'm not seeing any option in rule to hide a content.

How can I achieve this content filter?
I believe there is not out of the box or ready to use solution. You should create a custom rule and trigger it when the product is being viewed.