Where does the profile name on the Status Report come from? When I click on Reports > Status report, the Install profile field says Snrub (snrub-"1.1) (with exactly one double quote). Where is this value defined?
When the status report is rendered, profile info is retrieved from drupal_get_profile() (by referencing the install_profile var) as well as system_get_info() to retrieve all the metadata properties (by referencing the system data table)