Drupal 7 - Get pages created from custom modules listed under Entity reference field I'm using Drupal 7 Entity Reference field in one of the content types. I want to populate the Auto complete field with pages created using my custom module. 

Currently in the options, it is showing only the content types that are existing. How can I achieve this?
why don't you serve regular nodes of a new content-type in your hook_menu callback ? so you could easily reference them !

$html = node_view(node_load(948));