What does `OWNER` value mean in Rules export? When exporting a rule from Rules module you get some serialized representation of that rule.
I understand everything but the 'OWNER' property in the export string - it has 'rules' value, but what does it mean specifically?

If I want store this rule in code within my module, do I need to change this value to 'module_name'? What are the implications here?
OWNER means what module provided this rule. The reason for this is so we have a good way for contrib modules like drupal_commerce to have a section in their administrative area to only show an interface for their rules and not ALL rules.