"Add an item to a list" using rule just works for plain text I created a rule with an action which "Add an item to a list".
The value of the item to add is this (also see my picture bellow) 

Voucher: [node:title].
The code for this voucher is [codigo-otorgado:value].
View the voucher: [node:url]


This item will be added to a field of the user which I created at admin/config/people/accounts/fields The details of this field are:

Name: My voucher codes
Type: Long text
Widget: Text area (multiple rows)
Text processing: Plain Text 
Number of values: Unlimited


So far so good. When the rule is fired all is working right, but The problem is that the text is shown as plain text. As you can see there is a url and breaks lines that I need to print out.

I guess the first suggestion will be to change the Text processing of the field  to Filtered Html or Full Html, and so I did. 

But then the tokens ([node:url], [node:title]..) inside the value doesn't work. The tokens are printed as it, instead of their values.

I know that Rules is very mature module and I'm sure there must be a way to do this. What am I missing here?
You have saved your textarea field as Plain text, change it to Filtered Text (in Text formats admin settings you should check allowed tags):