Field variable customization in node.tpl.php i have a website in which i am building a custom node page: node--coupon.tpl.php in which i want to render the body field only for which i used 


  print render($content['body']);


The result is shown as "BODY: this is my text".

but i want to use only 'this is my text' which is entered at the time of making a new custom content type of coupon.

is it possible to do so anyhow?
If you want to hide the label, go to Admin > Structure > Content types > Coupon > Manage display.