Add attribute to content title I'd like to add a custom attribute into the title element whenever a particular content type is displayed, whether as an individual node or through a view (specifically when displaying 'full content').  How do I do this?

I'm using Drupal 7.
You could modify the field.tpl like monymirza suggested. But you may want to use hook_preprocess_field(&amp;$vars) and target the title element within the $vars array.

Use that function in your theme and you may view the content/structure of the $vars array with dsm($vars) from the devel module.