How to create a new seller (store) under administrator using drupal commerce marketplace I am using drupal commerce kickstart to create an eCommerce portal. I need to create sellers, re-sellers and sub-re sellers with in the site. i had installed commerce marketplace, but not aware of creating the new seller. Please help.

The hierarchy will be

The Service Provider has multiple resellers, each reseller can have multiple sub-resellers and finally end-users
First you add role like seller then just add a user with role of seller and set permission for seller.