Duplicating commerce kickstart's product types view modes I can see that Commerce Kickstart distribution has several more view modes for product types like: product in cart or node:product list, which are not listed, by default, after commerce module installation on plain Drupal. 

How can I get those with only commerce module installed? 

Is it some additional code or I am just missing some settings? 

I found a module, Entity view modes, which seems to be good for the job but Commerce Kickstart does not have this module installed.

Thank you for advice.
In Commerce Kickstart, Commerce Kickstart Product (commerce_kickstart_product) and Commerce Kickstart Product UI (commerce_kickstart_product_ui) modules provide the extra view modes. And are not available as a separate module.

So, you can use Entity view modes (entity_view_mode) to create your custom view mode.