How to embed and choose entityform in custom content type? I have a D7 Website, and I am using entityforms module. 
I want to include those entityforms which I created in my custom content type so that users can submit their details. For example: a node with multi-field comments box. 
To achieve this, I added a field in custom content type of type "Entity reference" -> List. 
As an admin, I get to choose all available entity forms but not as a custom user role for which it shows "access restricted" while choosing entity form type. 

Please guide.
OK, so I gather the problem you are trying to solve is the fact that a non-administrator cannot pick an entityform from the list? The solution: go to /admin/structure/entityform_types, choose "Edit" for each Entityform and be sure to check the boxes in "Roles" for "authenticated user". That way anyone logged in should be able to see and use the form.