how to make viewport display diffuse maps in full color? (2.8) I am  painting textures onto 3d meshes so I need to see the color exactly as it is, but in texture paint mode my colors are 100% bright (white is 100%), but in viewport colors get as if it was in lower light (white is like 80%ish grey).

How to make viewport display diffuse maps in full color (like displayed in textures) ?

flat shading is on, still no result.
Managed to experiment the solution out. Here's how:

Rendering tab (evee rendering selected) -> color management -> display device (set to REC709)