How to show an object in the 3D View as a specific color? This isn't about the final render using cycles, but in the 3D view when I'm in Object or Edit (or any) mode.   I want to make one object in a tangled mess of object stand out as bright blue (or any color).    I'm usually working with wireframe, solid, or texture view modes.

I guessed that in the properties panel, Object -> Display -> Object Color would set how the object is shown, assuming I'm in Solid view mode.  But no, it's still gray.  I played with the "Maximum Draw Type" but it has no effect.  I couldn't find anything else to play with that helped.

What is "Object Color" supposed to do, if not what I expect?  What is the way to get that object to show as bright blue?
Properties > Material > Settings > Viewport Color



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"Used when faces have ObjColor mode enabled"