Glossy object is almost invisible when rendered I am designing a logo for a friend, but when I render the object doesn't show up.
At first I assumed that it was a problem with the background World color, since the object is glossy, I thought that all the faces were reflecting the same color evenly - but there aren't even any shadows...



So I tried adding a HDRi image, but the whole scene became beige instead of white. 

I tried adding color objects to see if they were reflected by the glossy object, and they were, but everything seems to be absorbed by the World color.



Ideally, right now, I just want to see the object turn, I don't care about the background for the moment.
When dealing with glossy objects, like mirrors, you have to think that instead of lighting the object, you need to take care of whatever is being reflected on it. 

So create something interesting that can be reflected on your mirror-like object and make it stand out from the backdrop: