Why are circles always created upside down? Why is it that when you create a circle, then do a curve deform across that circle, the object always jumps to the opposite side?

Here is what the final result should look like: 



Here is what happens when trying to create that object. 

https://www.youtube.com/watch?v=TXvMSw_9VRc&amp;feature=youtu.be

How can I simplify deforming a shape to a curve without having to rotate multiple times? 

Blender File
You could also bring the shape into the position (illustarted by the first image) by moving it along the x-axis.
G,X  followed by mouse movement.