Sending A String from a Website to Arduino I'm quite new to Arduino and have looked at many tutorials featuring an Arduino requesting data from a web server through a Wifi Shield, but haven't seen one featuring the sending of data from a website/server to an Arduino. I'm attempting to use a JavaScript then PHP script to send a string variable to the Arduino, which would then of course run its code at this point. Is this possible if I have a Wifi Shield and the Arduino's IP address?
On the yun, this functionality is built-in via the bridge. Here's an example.

Via the shield, you now end up writing your own webserver and responding appropriately. 

I'm guessing it makes more sense to use the client (the web browser) to make the calls than the backend php, but in either case, once the webserver is up and going on the arduino, you're just using it like any other server.