Multiplier in digital signal processing? whenever we start working on Discrete Cosine Transform(DCT), Loeffler algorithm a key role. Furthur if we approach hardware implementation of this algorithm, we find methods based on Distributed Arithmetic and Shift-and-Add. Both of these method stress on multiplierless circuits. In both cases multiplication is either performed by shift and adding or using a ROM which stores the look-up tables.

The point I am asking here is why everyone is neglecting multipliers replacing them by adders,shift registers in circuits. We can make a N-bit multiplier using adders and registers. Can someone highlight the negative impact of using multipliers?
Once upon a time, chips (processor ICs) did not have anywhere close to millions (now billions) of transistors on them.

A typical fast multiplier, say made out of a tree of layers of carry-save-adder cells, requires a lot more logic gates (thus transistors) than a simple adder, thus also requiring a lot more power, and with less of them fitting on a particular silicon die area.

Repeated conditional-add-and-shift is slower (in the same transistor technology) but requires a lot less logic gates (thus less transistors) when done sequentially.

If an (ancient) FPGA has tons of small memories (but no multipliers), the memories might be useful as look-up tables that are faster than the equivalent logic equations implemented in fabric connected LUT cells.