What is the fuss about 'dot blockchain' and music metadata? and how does it work?

http://wmot.org/post/music-money-and-metadata-promise-blockchain#stream/0

claims that this is an answer to the metadata woes of the music/recorded media industry.

I don't see how it can possibly prevent rewriting the file.
What is the fuss about 'dot blockchain' and music metadata?


Publicity man creates his own fuss.


  claims that this is an answer to the metadata woes of the music/recorded media industry.


There are no such woes. Sure there is piracy but that's not because songs can't be identified using a centralized interface (they can, and more efficiently than watermarking).


  I don't see how it can possibly prevent rewriting the file.


It's a watermarking scheme. You can't just get rid of these watermarks by converting to PCM and re-encoding because the watermark is present in the audio data itself. Consider, for example, shifting the center point (DC offset) of the PCM samples slightly - to either "up" or "down" states each lasting a few tenths of seconds, and using this to embed a repeating 128-bit identifier. No quality loss because DC offset is practically ignored by the end output analog playback system and you only shift it slowly.

Then consider fancier tricks like partially undoing the DC shift by selectively amplifying some of the lobes on the other half of the sample space and you get something that requires very advanced processing to remove without introducing artifacts.

The even meaner thing to do if you run an online store is to embed different identifiers for each user when they download the song ... then when some of these downloaded songs, each unique, appears on a file sharing site you can do "traitor tracing" and send in the FBI.

In terms of the other stuff they talk about, enforcing the rights, well, that's just not doable with today's tech because it will come out in analog at some level. Even assuming a secure encrypted link between a computing device and a set of speakers, at the most basic level you can just capture the analog voltage going to voice coil and process that somehow back into an audio file to drop DRM restrictions.

Note however that a good watermarking scheme will survive a few iterations of this. Applying DRM restrictions automatically based on watermarking sort of works in theory but requires a doomsday trusted computing scenario where users have absolutely no ability to run arbitrary programs on their computing devices (i.e., programs that don't necessarily obey DRM restrictions).

Watermarking is quite an old technology. It appears what they consider to be the main benefit of putting the metadata on the public blockchain is that it cannot be revoked (as in, the publisher who applied the watermark going out of business and lookups to their website/API failing to provide data for audio files). This is a mildly interesting idea for Indie media, etc, but of course big media does not assume they are going to go out of business any time soon so there is no impact on their business model from this technology.