Does blinding work against side channel on RSA? In the so called "blinding" technique for RSA, prior to decryption, the ciphertext is multiplied by random $r$ raised to the power of $e$; e.g., $C$ is replaced with $C\cdot r^e$; and then after decryption, the result $(C\cdot r^e)^d\equiv C^d\cdot r\pmod n$ is divided by the random $r\pmod n$.

Is that efficient against timing or power attack? I saw that technique in some articles, nevertheless I though that the power / timing attacks are aiming at discovering the bits of the exponent $d$, and if so, the value of the cipher text, whether its $C$ or $C\cdot r^e$ does not really matter, does it?
Blinding protects against some side-channel attacks in RSA: those that target variations in the timing or other side-channel information as a known function of $C$ (or $C^d\bmod n$ should that end up to be available).

As noted in the question, blinding is pointless against the most basic (Simple) Power Analysis attack, which determines the bits of the private exponent $d$ (or the CRT exponents $d_p$ or/and $d_q$) by finding from power traces if binary exponentiation is performing a multiply or not. Protection against such attacks must be by other ways (e.g. using a Montgomery ladder, a randomized exponentiation algorithm, or/and making square fully indistinguishable from multiply from a hardware standpoint, including when measuring execution time between these operations).
However, blinding is useful as a countermeasure against some timing attacks, which operate differently. In essence, they correlate variations of execution time (for the same unknown $d$ ) with the particular value of $C$ being deciphered or the deciphered result. The original idea is in Paul C. Kocher's Timing Attacks on Implementations of Diffie-Hellman, RSA, DSS, and Other Systems, in proceedings of Crypto 1996. With blinding, the attacker is deprived of direct information about what the exponentiation has as input or output, which both are masked with random secret $r$. Some implementations do not even care to make the computation of $r^e\bmod n$,  $C\cdot r^e\bmod n$, or $r^{-1}\bmod n$ constant-time, or/and make $r$ much smaller than $C$.
Even when exponentiation is inherently constant-time (as many carefully written or/and hardware implementations are), blinding can also be useful against other side-channel attacks, in particular, those targeting variations in power consumption / electromagnetic emission according to known $C$ .

Details per comment
One of the reason that the execution time of the computation of $C^d\bmod n$ depends on $C$ can be that modular reduction modulo $n$ sometime needs to fix a bad estimation of quotient. For example, the HAC's algorithm 14.28 for classical modular multiplication uses algorithm 14.20 for multiple-precision division, which step 3.4 reads

if $x&lt;0$ then set $x\gets x+y\,b^{i−t−1}$ and $q_{i−t−1}\gets q_{i−t−1}-1$

with the condition $x&lt;0$ rare (enough that it won't occur for most parameters to algorithm 14.28, but still frequent enough to be observable for random inputs), and the conditional computation lasting a significant time ($x$ and $y$ are vectors of machine words).
In the following, we'll assume that modular multiplication takes sizably varying time according to parameters; that the time it takes is predictable as a function of the two inputs to be multiplied; that the adversary measures the execution time of the computation of $C^d\bmod n$ for many values of random $C$ (no power analysis involved); and that this computation is per left-to-right binary exponentiation, as:

$S\gets C$
for each bit of $d$ from high order to low, except the highest one

$S\gets S^2\bmod n$
if the current bit of $d$ is set

$S\gets C\cdot S\bmod n$





The attack tests if overall execution time conclusively correlates positively with the (computable!) execution time of $S\gets C\cdot S\bmod n$ with $S$ initially $C^2\bmod n$. That computation occurs if the bottom step of the algorithm is executed on the first iteration of the for a loop. If such correlation is found, the attack concludes that the second-highest order bit of $d$ is set; otherwise, clear. While there are other sources of timing variation than those in the particular $S\gets C\cdot S\bmod n$ targeted, and they are cumulatively much larger, correlation of enough measurements cancels out these other sources because they occur practically independently of the tiny variation targeted.
The attack can then proceed and test if overall execution time conclusively correlates positively with the execution time of $S\gets C\cdot S\bmod n$ with $S$ initially $C^4\bmod n$ (if the previous detection found the bit clear), or $C^6\bmod n$ (otherwise). This will reveal the third-highest order bit of $d$.
All bits of $d$ can be found this way (though only some fraction is enough to mount a factorization). The attack can be improved, in particular, leverage timing variations in the next $S\gets S^2\bmod n$ step; guess several bits of $d$ simultaneously to get an even stronger correlation, and recover from an accidental wrong decision (no later correlation is observed). There's a trade-off between the number of available measurements, and the post-processing cleverness/effort necessary to find $d$.
Reference for essentially that attack: Jean-François Dhem, François Koeune, Philippe-Alexandre Leroux, Patrick Mestré, Jean-Jacques Quisquater and Jean-Louis Willems; A Practical Implementation of the Timing Attack, in proceedings of CARDIS 1998.
Blinding prevents this archetypal class of timing attacks very well. It is also effective against some power-analysis variants, which test if power traces varying according to $C$ best correlate with this or that hypothesis on early-tested bits of $d$.

[Note following other comment: the attack does not directly target the timing variation caused by the guessed bit of $d$ being set or not (it can't because that bit is fixed, thus there is no such variation). Rather, the attack targets the timing variation caused by $C$. The attack determines if the overall computation time is correlated with variations that would occur, or not, depending on if the guessed bit of $d$ is set or not.]