What is the phenomenon that one can recognize a movie after seeing a scene for a fraction of second called? I have experiences that while I was walking around the street, I saw a scene on a TV for a fraction of second, and I instantly recognized the correspondent movie. This is very interesting since at the time I didn't fully comprehend what I saw, but the name of movie came up anyway. 

What is this very fast recollection phenomenon called? What is the type of memory involved? Where can I learn more about this cognitive function?
The subliminal recollection is called involuntary memory retrieval.

This triggers an implicit memory.

Further reading:



http://en.wikipedia.org/wiki/Subliminal_stimuli#Images

http://en.wikipedia.org/wiki/Subliminal_stimuli#Auditory_stimuli
http://en.wikipedia.org/wiki/Spreading_activation