Is there some effect that forces humans to judge things and people according to the conception of their own image? I remember of having read that such effects do exist, but I don't remember where. 

If that is true or if the hypothesis exist, I'd like to have references about it.
Judging something by your standard is evaluating another's culture based on your shared and differing experiences. Its commonly called ethnocentrism. Originating in the field of anthropology, the word is equally used in psychology as a bias for many theories originating in America and the West. 


  Ethnocentrism is judging another culture solely by the values and standards of one's own culture. Ethnocentric individuals judge other groups relative to their own ethnic group or culture, especially with concern for language, behavior, customs, and religion. These ethnic distinctions and subdivisions serve to define each ethnicity's unique cultural identity.[2] Ethnocentrism may be overt or subtle, and while it is considered a natural proclivity of human psychology, it has developed a generally negative connotation.
  -wikipedia