Starting academic textbook/survey article for the field of persuasive communication? I am quite interested in this topic and trying to find rigorous academic sources. The Wikipedia link of persuasive speech https://en.wikipedia.org/wiki/Persuasive_speech is not relevant to this academic field.
I am not sure if the Wikipedia page of &quot;persuasion&quot; https://en.wikipedia.org/wiki/Persuasion is about the field of &quot;persuasive communication&quot;. What text/article can I start to read in order to get a big picture of the organization of this field and some recent advances?
I would like to suggest the classic and pioneer book in the field of communication and pursuasion by Daniel H. Pink.
To Sell Is Human: The Surprising Truth About Moving Others
The book not only contains the basics of pursuasions but also explains in detail, why and how things work. Its a master piece!
Hope you would enjoy it.