May somebody use oddball paradigm solely for psychophysical studies? I'm an undergraduate linguistics student with a strong interest in cognitive psychology of visual attention. Nowadays, I'm studying on an undergraduate research project in which I'm planning to use reaction-time measurement and oddball presentation. However, when I dive into the oddball paradigm literature it seemed to me that it is only used with some other neuro-imaging techniques like EEG, fMRI etc. So I started to wonder if it is inappropriate to use oddball in order to elicit some behavioral data for some reason. Although I've searched for this on Google Scholar or Science Direct, I could not find anything directly related to this. 

Is it uncommon / inappropriate / methodologically flawed to use the oddball paradigm only with reaction time? If so, why?
First off, I'm not an expert, but the oddball paradigm was initially developed for use in event-related potential (ERP) studies (basically EEG measures) (source: Wikipedia). Hence, because of historical reasons, you see this paradigm pop up especially in ERP studies. However, the task has been used in purely psychophysical experiments as well, without EEG or imaging (e.g., Stockdale et al. (2011)). 

Reference
- Stockdale et al., Vis Res (2011); 51(11): 1232–8