Studies on the appreciation of works of art I am interested to know if the concept of a decreasing appreciation of a work of art through increased exposure to it exists, specifically:


Does this idea exist and is there a term for it ?
Have any studies been performed around similar ideas ?


For example, if one hears a Beethoven symphony for the 1st time, the listeners reaction may be much more positive as opposed the 100th time.

Many thanks in advance
There was a target article published in Brain and Behavioral Sciences on a theory of art appreciation (Bullott &amp; Reber, 2013) that I read for some reason…but it looks like it will finally be relevant!

According to this theory, one of the ways that you might come to appreciate art is through basic exposure, which involves perceptual exploration of the artwork independent of your knowledge about its art-historical context. Exposure alone is not responsible for art appreciation; rather, it triggers a set of cognitive processes, whose nature determines your experience of aesthetic pleasure or displeasure.  This includes the ease with which you can process the artwork (i.e., processing fluency; Reber, Schwarz, &amp; Winkielman, 2004) and the artwork's (un)predictability (Hogan, 2013).

With more exposure to the artwork, processing fluency increases, and so does your appreciation of it. However, over time, you also become more habituated to the artwork, view it as less salient, and appreciate it less.  This is akin to liking a song at first, then hating it after it's blasted on the radio 1,000 times. Indeed, repeated auditory exposure is associated with reduced emotional reactivity and reduced activation in a network involving the amygdala and certain cortical areas, thought to represent affective habituation (Mutschler et al., 2010).  

Hogan (2013) thus suggests that the longevity of your appreciation for artwork depends on a mixture of predictability (fluency) and unpredictability. There are other variables like art-historical knowledge that influence liking over time, as well (Bullott &amp; Reber, 2013).