Analysis of psychology/sociology of fashion? I'm looking for some good place to start read about sociology of fashion. I guess there are some researches about why people "invented" fashion and is it some natural for human as a biological species or it is accidentally happened social phenomenon. 

Is there some social functions of fashion? I suppose that from the anti-capitalism point of view fashion cult is a just a consequence of consumer society, but maybe there some scientific studies of psychology and sociology of fashion and it's social functions?
Mair, C. (2019). Speaking of Psychology: Psychology of Fashion. Retrieved August 25, 2020, from https://www.apa.org/research/action/speaking-of-psychology/fashion