Strange noise any relation to well pump failing?
Before I tried calling the once local electric shop I trust and the one local well pump shop in the phone book I decided to go ahead and take a crack at it myself.  I assumed either the motor was toast or the start/stop switch/pressure assembly was bad.

I opened up the casing (with the power cord unplugged of course!) and found that the pressure switch (under pressure) forces the contactors (no true relay, has open air contactors) apart.  With no pressure in the system, they were firmly closed.  The module did have a number of bugs in it, so I forced the contactors open and cleaned them off.  I then scrubbed out the bugs from the rest of the control module, manually clicked the contactors a number of times (and they made a nice solid metallic click).  After that it was re-assembly and test time.  Hooked everything back up (pipes and all, since if it works I don't want to either run it dry for long or have to yank the plug out while it's pulling a full 3/4 hp worth of power (12 ish amps).

Did a full prime cycle and then multiple test cycles with no problems.  Ran out all my hoses and sprinklers and let the water flow.  Works perfectly now!