Are nail plates required on the exterior wall side of the wall studs?
The code does not differentiate which face of the stud. It simply says: 


  "300.4(A)(1)Bored Holes
  
  In both exposed and concealed locations, where a cable- or raceway-type wiring method is installed through bored holes in joists, rafters, or wood members, holes shall be bored so that the edge of the hole is not less than 32 mm (1¼ in.) from the nearest edge of the wood member. Where this distance cannot be maintained, the cable or raceway shall be protected from penetration by screws or nails by a steel plate(s) or bushing(s), at least 1.6 mm (1/16 in.) thick, and of appropriate length and width installed to cover the area of the wiring."