What kind of halogen bulb is this?
That looks like a torpedo bulb with a candelabra base (the base indicates globe style, it's mislabeled). If the voltage is at least accurate, that 29w should be a 40W incandescent equivalent, which is how many manufacturers often indicate wattage on packaging. They also make LED versions of virtually every bulb nowadays if you wanted to get an even more energy efficient version, a decent sized hardware store might carry them.