Wall outlets with constant power
In this day and age? Use smart switches and either smart outlets or modules that the lamp plugs into.

But for God's sake, don't omit the permanently installed light - that should still be switched by a switch.  (It can be a second switch).  "Switched outlets instead of an installed lights" is not a style. They want you to think that, but it's just to save a couple bucks at the expense of safety.  

Because real world, it's confusing whether you turn that plug-in light at the lamp or at the switch, and people do the wrong thing a lot, leaving them stumbling in the dark.  It's much worse for guests and First Responders.  I've seen several EMT interventions where they were flummoxed by light switches that did nothing. Disgraceful in the LED age.