Electric pump motor wiring
You find the manual and determine how the wires are supposed to be connected up so you don't let the magic smoke out. 

It's three phase, and can be supplied either Delta or Wye. How is your 3-phase circuit provided by the electric company configured? You WILL NOT BE RUNNING THIS OFF SPLIT-PHASE 120/240V house power unless you have a magic box called a phase converter which generates 3-phase power from 240V Single Phase.

Here is a 3-phase connection diagram from Franklin's AIM literature.



Unless you have a 3-phase power installation or have a Phase Converter, you will need to return the pump motor and exchange it for a 240V Single Phase capacitor start motor and wire that to run off the two hot legs for 240V single phase line input power.

If none of this makes sense, you need to consult an electrician. If this is a replacement pump for an already existing Franklin 3-phase pump, he can check to see if you have a Phase Converter already in position and make sure the connections are properly made so the pump motor doesn't get fried.

http://www.franklin-electric.com/media/documents/M1311_60_Hz_AIM_Catalog.pdf

Note: I realize the question states 9 wires, this is the closest I could come up with for pump related information on the Manufacturer website which was a 1-hp 3-phase submersible. I could not find the part number stated above and don't have a picture or description to tell me if this is a submersible or above ground motor. Having the proper manual is very important!!