Facade entrance damage
This is EIFS- Exterior Insulating Finish System. A little info on it here.

You won't need a GC to do this, it is a small repair. There are EIFS installers you can call. They will tell you it will not repair easily. It will not touch up, they will need to recreate or overlay the whole "block" so to speak. It may be better to peel off the original and start from scratch, so it does not get bigger than the others. I do not know if this can be custom colored, if need be. In todays market, with enough money behind it, anything can be customized, you may still need to live with a little difference in color.