Are receptacle surge protectors a practical solution?
The number that I look for is in a surge suppressor is the energy or Joules rating, with the higher the better.  This one is rated for 720 J, which is middle-of-the-road.  You can find surge strips from about 200J to 4000J.

The thing with any modern TV is that you're probably going to be using a co-ax input for cable TV, and potentially an ethernet input too.  For that reason, I'd try to find something with protection for all three: power, co-ax and data.  Even if it does mean compromising on the aesthetics of your installation.

(FWIW, I use Belkin protectors on my equipment and have never had problems... but I do live in a low-lightning part of the world).