Multi-layer insulation for private houses?
No. The product in question has been designed for applications where low weight and resistance to radiant heat transfer are the dominant goals, and justify a high price. Residential construction involves different goals (resistance primarily to conduction and convection; low cost; ease of installation and retrofitting), so the product's high price is unjustifiable.

The closest residential equivalent would be sheets of foil-faced polyiso--installed correctly of course, with the foil facing an airspace of 1" or greater.