SELECT DISTINCT on one column, while returning the other columns?
One more approach not mentioned yet is to use window functions, for instance row_number:

   SELECT * FROM  
   (
   SELECT acss_lookup.ID AS acss_lookupID, 
   ROW_NUMBER() OVER 
   (PARTITION BY your_distinct_column ORDER BY any_column_you_think_is_appropriate)
   as num,
   acss_lookup.product_lookupID AS acssproduct_lookupID,
   acss_lookup.region_lookupID AS acssregion_lookupID,
   acss_lookup.document_lookupID AS acssdocument_lookupID,
   product.ID AS product_ID,
   product.parent_productID AS productparent_product_ID,
   product.label AS product_label,
   product.displayheading AS product_displayheading,
   product.displayorder AS product_displayorder,
   product.display AS product_display,
   product.ignorenewupdate AS product_ignorenewupdate,
   product.directlink AS product_directlink,
   product.directlinkURL AS product_directlinkURL,
   product.shortdescription AS product_shortdescription,
   product.logo AS product_logo,
   product.thumbnail AS product_thumbnail,
   product.content AS product_content,
   product.pdf AS product_pdf,
   product.language_lookupID AS product_language_lookupID,
   document.ID AS document_ID,
   document.shortdescription AS document_shortdescription,
   document.language_lookupID AS document_language_lookupID,
   document.document_note AS document_document_note,
   document.displayheading AS document_displayheading
   FROM acss_lookup
     INNER JOIN product ON (acss_lookup.product_lookupID = product.ID)
     INNER JOIN document ON (acss_lookup.document_lookupID = document.ID)
   )a
   WHERE a.num = 1
   ORDER BY product_displayheading ASC;