When to rebuild and when to reorganize indexes
As per followed practice you can rebuild index when fragmentation is >30 % and can reorganize when fragmentation is between 10 and 30 %. You should also include page_count value in your query. If page_count value( which is there in DMV sys.dm_db_index_physical_stats) is &lt;1000 you don't need to rebuild or reorganize such indexes even though they show large fragmentation. I have seen sometimes for such indexes when rebuilt index fragmentation increases but it would hardly matter.

In your case page_count is 3 so absolutely no need to rebuild or reorganize index. 

I would also like to see your full rebuild script it it quite possible you may have used less value of fill factor to rebuild index that would cause more number of pages after rebuilt and thus increasing fragmentation.

Below is a article written by Bob Dor from Microsoft where he actually pointed out that due to MAXDOP setting when used during index rebuild can cause increase in fragmentation I am  sure it is not applicable to your environment but have a look:
http://blogs.msdn.com/b/psssql/archive/2012/09/05/how-it-works-online-index-rebuild-can-cause-increased-fragmentation.aspx.

Please use below query and then find out indexes which needs rebuild:

select
    ips.index_type_desc,
    ips.index_depth,
    ips.index_level,
    ips.avg_fragmentation_in_percent,
    ips.fragment_count,
    ips.page_count,
    ips.avg_page_space_used_in_percent,
    ips.record_count
FROM 
    sys.dm_db_index_physical_stats(DB_ID(), NULL, NULL, NULL, 'DETAILED') ips
INNER JOIN  
    sys.tables t ON ips.OBJECT_ID = t.Object_ID
INNER JOIN 
    sys.indexes i ON ips.index_id = i.index_id AND ips.OBJECT_ID = i.object_id
WHERE
    AVG_FRAGMENTATION_IN_PERCENT &gt; 0.0 and page_count &gt;1000 
ORDER BY
    AVG_FRAGMENTATION_IN_PERCENT, fragment_count