Deny view definition at DB level and symmetric keys
From BOL:


  any permission denial overrides all grants


The implication is that when you DENY permissions to an object those permissions override any GRANTed permissions applicable to that object.

Having said that, you don't need to explicitly deny "view definition" permissions on procedures and other code.  If you don't grant VIEW DEFINITION the definitions are not visible, even if the code can be executed.  Tables work slightly differently; you'll need to deny view definition to any tables the role has SELECT rights on.

You can test this using the code below.

Create a test database:

USE master;
GO
IF EXISTS (SELECT 1 FROM master.sys.databases d WHERE d.name = 'TestPerms_20160921')
BEGIN
    DROP DATABASE TestPerms_20160921;
END;
GO
CREATE DATABASE TestPerms_20160921;
GO
USE TestPerms_20160921;
GO


Create a table, and a stored proc:

IF OBJECT_ID('dbo.Test') IS NOT NULL
DROP TABLE dbo.Test;
CREATE TABLE dbo.Test
(
    TestID INT NOT NULL
);
GO
IF OBJECT_ID('dbo.TestProc') IS NOT NULL
DROP PROCEDURE dbo.TestProc;
GO
CREATE PROCEDURE dbo.TestProc
AS
BEGIN
    SELECT 1;
END
GO


Create a test user, and a test role:

IF EXISTS (
    SELECT 1 
    FROM sys.database_principals dp 
    WHERE dp.name = 'TestU'
    )
BEGIN
    DROP USER TestU;
END
CREATE USER TestU WITHOUT LOGIN;

IF EXISTS (
    SELECT * 
    FROM sys.database_principals dp 
    WHERE dp.name = 'dbtestrole'
    )
BEGIN
    DROP ROLE dbtestrole;
END
CREATE ROLE dbtestrole;

ALTER ROLE dbtestrole ADD MEMBER TestU;


Grant SELECT and EXECUTE to the test objects:

GRANT SELECT ON dbo.Test TO dbtestrole;
GRANT EXECUTE ON dbo.TestProc TO dbtestrole;


Impersonate the user so we can see the effect of the GRANT statements above:

EXECUTE AS USER = 'TestU';

/* column names and types **are** visible */    
SELECT s.name
    , t.name
    , c.name
    , ty.name
FROM sys.tables t
    INNER JOIN sys.schemas s ON t.schema_id = s.schema_id
    INNER JOIN sys.columns c ON t.object_id = c.object_id
    INNER JOIN sys.types ty ON c.user_type_id = ty.user_type_id
WHERE s.name = 'dbo'
    AND t.name = 'Test'
ORDER BY s.name
    , t.name
    , c.name;

/* access to view the definition is denied */
EXEC sys.sp_helptext @objname = 'dbo.TestProc', @columnname = NULL;

/* we can run the proc! */
EXEC dbo.TestProc;

REVERT;


DENY VIEW DEFINITION on the table, and test again:

DENY VIEW DEFINITION ON dbo.Test TO dbtestrole;

EXECUTE AS USER = 'TestU';

/* no rows returned as we can no longer view the table definition */
SELECT s.name
    , t.name
    , c.name
    , ty.name
FROM sys.tables t
    INNER JOIN sys.schemas s ON t.schema_id = s.schema_id
    INNER JOIN sys.columns c ON t.object_id = c.object_id
    INNER JOIN sys.types ty ON c.user_type_id = ty.user_type_id
WHERE s.name = 'dbo'
    AND t.name = 'Test'
ORDER BY s.name
    , t.name
    , c.name;

/* we can still run the proc */
EXEC dbo.TestProc;

/* we can still see the content of the table */
SELECT *
FROM dbo.Test;

REVERT;


Cleanup:

USE master;
GO
IF EXISTS (SELECT 1 FROM master.sys.databases d WHERE d.name = 'TestPerms_20160921')
DROP DATABASE TestPerms_20160921;