Increment value in row if it exists, otherwise create row with value?
INSERT INTO mytable (ID,`key`,`value`) VALUES (1106,'_views',1)
ON DUPLICATE KEY UPDATE `value` = `value` + 1;


and

INSERT INTO mytable (ID,`key`,`value`) VALUES (1107,'_views',1)
ON DUPLICATE KEY UPDATE `value` = `value` + 1;


If your table has value defined as

CREATE TABLE mytable
(
   ...
   value INT DEFAULT 1,
   ...
);


then the INSERTs would be

INSERT INTO mytable (ID,`key`) VALUES (1106,'_views')
ON DUPLICATE KEY UPDATE `value` = `value` + 1;


and

INSERT INTO mytable (ID,`key`) VALUES (1107,'_views')
ON DUPLICATE KEY UPDATE `value` = `value` + 1;