Update "NULL" string to Actual NULL value
DECLARE @sql NVARCHAR(MAX);

SET @sql = N'';

SELECT @sql = @sql + '
  ' + QUOTENAME(name) + ' = CASE
  WHEN ' + QUOTENAME(name) + ' = ''NULL'' THEN NULL ELSE '
  + QUOTENAME(name) + ' END,'
FROM sys.columns
WHERE [object_id] = OBJECT_ID('dbo.YourTableName')
AND system_type_id IN (35,99,167,175,231,239);

SELECT @sql = N'UPDATE dbo.YourTableName SET ' + LEFT(@sql, LEN(@sql)-1) + ';';

PRINT @sql;
--EXEC sp_executesql @sql;