Replicate only specific records of a table
for replicating an specific set of data, you can create a view and replicate it.

here you can see what data you can publish

there is a small detail though:


  All types of replication allow you to replicate views. The view (and
  its accompanying index, if it is an indexed view) can be copied to the
  Subscriber, but the base table must also be replicated.
  
  For indexed views, transactional replication also allows you to
  replicate the indexed view as a table rather than a view, eliminating
  the need to also replicate the base table. To do this, specify one of
  the "indexed view logbased" options for the @type parameter of
  sp_addarticle (Transact-SQL). For more information about using
  sp_addarticle, see Define an Article.