SQL Bulk import vs SSIS in Simplicity
Using bulk insert is the simplest solution. 

Using SSIS will require a development environment with visual studio, installing additional components like SSDT, designing the DTS package and configuring the execution of the DTS (on a SSIS server or directly via dtexec). Although this takes time, it will give you a lot more of flexibility to work later on if your requirements change.

If your task is as simple as loading a CSV or text file to a table in SQL just use bulk insert, you can do any additional transformation with SQL on a staging table and being only 200 rows (even if it increases a little), you shouldn't have any performance issues.