A Query in the Query Store shows high Logical Reads
Remove the OPTION(FORCE ORDER). This greatly limits the optimizer's freedom to find a good plan.
Modify the Index Seek indexes to include the columns referenced in the following Key Lookup operators (Output List and Predicate)
Capture actual (post-execution) plans for representative executions.
Consider adding OPTION (RECOMPILE) if different executions require different plan shapes to run well, or OPTIMIZE FOR hints for the main cases.


If nothing else, attempt to capture a post-execution plan for a problematic case, as the basis for your tuning efforts.