Having Updatable Views that obey initial select conditions
maybe it works, it is in SQL server but concept maybe the same in your case:
If its always required you can set default. It will update always when you insert the view [is] with 'Study':
ALTER TABLE t ADD CONSTRAINT  df_is DEFAULT 'Study' FOR [is];

Or you can create another view only for insert:
CREATE VIEW v_insert AS SELECT name,[is] FROM t WHERE [is] = 'Study';
DECLARE @is NVARCHAR(max)='Study';
INSERT INTO dbo.v_insert (name, [is]) VALUES ('nametoinsert', @is )