An uncommitted transaction updates a column; how can a different transaction see the old column value?
You can use Read Committed Snapshot Isolation (RCSI) on your database, which uses space in TempDB to keep track of committed versions of the data.

Be aware that RCSI adds 14 bytes to every versioned row, so you might see some additional page splits in the database. It also requires that TempDB's space and I/O be monitored to make sure it's not slowing things down.

Read more by Paul White and in this question.