Setting max server memory in SQL Server 2014
Aye aye. You are confusing megabytes and gigabytes (MB is even in the configuration name!).

EXEC sys.sp_configure N'max server memory (MB)', N'96' --&lt;-- this is 96 MB
GO 

EXEC sys.sp_configure N'max server memory (MB)', N'98304' --&lt;-- this is ~96 GB
GO