ghost cleanup, delete and reindex
If I run a REINDEX ( organize or rebuild ) is my database going to be
  smaller?


No, after reindex or rebuild database size may only increase. This is because when you do a rebuild(offline), a new copy of index will be built, and only then the old index will be dropped. This means that at a certain moment your db will accommodate 2 copies of the same index. 

I.e., if your database is 1Tb with 10Gb free, and inside this db you have an index of 500Gb, after offline index rebuild the size of your database will be nearly 1,5Tb with 500Gb free.

This is without log growth. Log file will grow in any case, it can grow less if you rebuild offline and database recovery model is simple or bulk logged. The log will grow proportionally of your index size if you rebuild it offline in full recovery model (because every index page will be fully logged). Finally, if you rebuild online or reorganize, the log will grow even more because these operations are fully logged. (Note: if index is not fragmented, reorg will do nothing so the log will not grow).

Rebuilt index will not preserve ghost rows, but this does not mean that database size decrease.

This miens that unused space of your database will increase. But these free pages will still reserved to database.

The only mode to decrease database size is to shrink it. I still did not understand if you want to shrink or not. Shrinking means to release free database pages to OS. It is resource intensive process that is not recommended unless you really need to release some space to OS.