How well can an arbitrary (unknown) quantum state be imperfectly cloned?
This problem has been studied in great detail, not just for the case of imperfectly cloning 1 qubit to get 2 copies, but more general problems of how to get m copies of a state given n copies, etc. I don't work in the area, but I'll try to give you some answers. Others may be able to provide a better answer.
For the problem you describe, 1 qubit to 2 qubit cloning, the optimal cloner is due to

Bužek, Vladimir, and Mark Hillery. &quot;Quantum copying: Beyond the no-cloning theorem.&quot; Physical Review A 54, no. 3 (1996): 1844.

They show how to take an input state $|\psi\rangle$ and output two qubits such that the reduced density matrix of either output qubit (let's call it $\rho$) satisfies $\langle\psi|\rho|\psi\rangle=5/6$.
This was later shown to be optimal by several authors:

Bruß, Dagmar, David P. DiVincenzo, Artur Ekert, Christopher A. Fuchs, Chiara Macchiavello, and John A. Smolin. &quot;Optimal universal and state-dependent quantum cloning.&quot; Physical Review A 57, no. 4 (1998): 2368.
Gisin, Nicolas, and Serge Massar. &quot;Optimal quantum cloning machines.&quot; Physical review letters 79, no. 11 (1997): 2153.
Gisin, Nicolas. &quot;Quantum cloning without signaling.&quot; Physics Letters A, Volume 242, Issues 1–2, 1998, Pages 1-3

A survey on the topic that covers this and much more:

Scarani, Valerio, Sofyan Iblisdir, Nicolas Gisin, and Antonio Acin. &quot;Quantum cloning.&quot; Reviews of Modern Physics 77, no. 4 (2005): 1225.