Pizza commercial claim of 34 million combinations
Ok, A bit more detailed answer than in the comments.

Choosing $k$ out of $n$ is done by ${n \choose k} = \frac{n!}{k!(n-k)!}$. So for things like the size of the pizza, where you have 4 options (and you need to choose one, coz pizza cannot be both medium and extra-large at the same times) you have only $4$ options. Indeed, ${4 \choose 1}=\frac{4!}{3!}=4$.

The interesting part are things like the non-meat options. You have 15 and can choose any set of up to 15. Mathematically, this means ${15 \choose 0} + {15 \choose 1} + \cdots + {15\choose 15}$.

As you mentioned, there is a nice formula for such sums:
$$\sum_{i=0}^n {n \choose i} = 2^i$$
thus, for the non-meat options you have $2^{15}=32768$ options, as you said.
(see here for more formulas).

Lastly, to combine all the options, you just multiply them. If you have 4 possible sizes, and, say, 4 possible crusts, then you have $4\times 4=16$ different combinations overall.

So, multiplying everything you get 16.106.127.360, which is larger than 34 million.