Does there always exist a reduction between two NP-hard problems?
A decision problem $L$ is NP-hard when for every problem $H$ in NP, there is a polynomial-time reduction from $H$ to $L$. This is important because it does not necessarily go the other way, you can not say there is a polynomial time reduction from $L$ to $H$. This is because a problem can be NP-Hard and not be in NP. If $A$ and $B$ in your question are both not in NP then there may not be a reduction.