Proof that language is not regular. $L=\{w\bar{w}|w\in \{0,1\}^* and\ \bar{w}\ is\ one's\ complement\ of\ w\}$
Just show that after processing $0^n$ and $0^{n’}$ with n != n’ you must have reached two different states. (Which is easy: In one state, processing $1^n$ leads to an accepting state, in the other state it doesn’t). Therefore there is no finite set of states. 

Or you just take the pumping lemma, p arbitrary large, and w = $0^p 1^p$. Which makes y = $0^k$ for some k >= 1.