Did 'Eugene Goostman' really pass the Turing test?
There is no "official Turing test" so there's no concept of "officially pass[ing] the test". Turing described a methodology that one might use to evaluate artificial intelligences.  The organizers of the event that Eugene Goostman won implemented that methodology in a particular way and the program satisfied the criteria the organizers had chosen. In that sense, it passed the test.

Since there is no "official Turing test", it might be more appropriate to say that Eugene Goostman passed a Turing test or even passed a Turing-style test.  It's unlikely that the media would pick up on such subtleties, especially given Turing's fame and the idea of "the Turing test" in the public conscience.