Subgraph isomorphism reduction from the Clique problem
The decision version of the clique problem asks whether a given graph $G$ contains a complete graph with $k$ vertices as subgraph. The wikipedia article just explains why the decision version of the clique problem is a special case of the subgraph isomorphism problem. Namely if the graph $H$ is the complete graph with $k$ vertices, then the answer to this special subgraph isomorphism problem is just the answer to the decision version of the clique problem.

This shows that subgraph isomorphism is NP-hard, since the clique problem is NP-complete. But the subgraph isomorphism is obviously in NP, since it a given monomorphism from $H$ to $G$ can efficiently be checked to be a monomorphism. So we can conclude that subgraph isomorphism is NP-complete.