Why is "multiplying" $g^x$ and $g^y$ not possible?
$g^x \cdot g^y \;\;\; = \;\;\; (\hspace{.02 in}g\cdot g\cdot g\cdot \ldots$ [$\hspace{.02 in}x$ of them] $\ldots \cdot g\cdot g\cdot g) \: \cdot \: (\hspace{.02 in}g\cdot g\cdot g\cdot \ldots$ [$\hspace{.03 in}y$ of them] $\ldots \cdot g\cdot g\cdot g)$

$= \;\;\; g\cdot g\cdot g\cdot \ldots$ [$\hspace{.02 in}x\hspace{-0.05 in}+\hspace{-0.05 in}y$ of them] $\ldots \cdot g\cdot g\cdot g \;\;\; = \;\;\; g^{\hspace{.02 in}x+y}$