title_body: Pour over coffee is too bland or too acid
upvoted_answer: It sounds like the main thing you're not carefully controlling for is temperature.  I have found that if I use cooler temperatures (80-92 degrees celsius) for my pour-over, I get very bright/acidic tones.  Hotter water (92-100 degrees celsius) always gives me more bitterness and earthy flavors.  I use an electric kettle with a thermometer to maintain the temperature accurately so I can keep a temperature in the middle, in order to get both sets of flavors.  I would guess that by 2:45, your water is too cool and you're just extracting the acidic notes.  Try keeping your water hotter (and measure to see what temperature you're using).  
  
  I might also suggest giving your coffee a nice 60 second bloom time (pour enough water over them to get them wet, then wait for the gas to escape).  That helps you extract everything (complex and bitter notes included) from the grounds.
  
  You could also consider letting your coffee age a bit longer.  Sometimes, beans are best 7+ days after roasting.
  
  Good luck!