title_body: Why do most coffee shops use such dark roast?
upvoted_answer: Roasting coffee dark may be used because it is easier to create a consistently flavored bean, with less monitoring and concern for flavor profiles. In the case of Starbucks they are shipping so much of their coffee to so many locations and creating so much coffee at once that it may be easier to create consistency. The darker you roast the less the flavor of the original bean matters, so it may also be used as a method to roast cheaper or lower quality beans.