title_body: What happens to Colombian beans that do not make Supremo or Extra?
upvoted_answer: They get sold for less money as "standard export" grade coffee.  Because of NFC's marketing campaign, ANY sort of Colombian coffee ends up with higher brand recollection than most other coffee.  There is a slightly slanted view of the matter here.  The writers are coffee aficionados who prize distinctive origin flavors in their coffee, which is rarely present in NFC graded coffee since they are more often than not mixed batches of beans from different growers.  That isn't to say that the NFC's work doesn't ensure high standards for Colombian exports, but it isn't favorable to some sectors of the coffee market who prize distinct coffee from a single origin.