Bottom Bracket terminology - English BB, SM-BBR60 BSA, English 68mm, ISO/English & BB30 confusion
Honestly I would try to get in touch with the company further, as their explanation of the bottom bracket makes no sense. And as is often the case with these companies, some things get lost in translation.

Bottom Bracket Standards

This could be a mile long explanation, so I'm only going to address the two in question here: BB30 and BSA. A couple good articles are here and here. The first one gives a nice little history of why the ^&amp;%$@ we have to try to understand so many different standards.

English

This, I would have to assume is referring to British/BSC/BSA (acutally in some places on DengFu's website they refer to it as BSA and others as English). As explained by Sheldon Brown:


  B.S.A. (Birmingham Small Arms) was a major British manufacturer of firearms, and later of bicycles and motorcycles. It reached its peak in the 1920's. The standard thread sizes that B. S. A developed for its bicycles were ultimately adopted as the standard British (B.S.C.) sizes, which, in turn, were mostly adopted by the I.S.O.


So BSA is actually a thread pitch/diameter standard of 1.37"x24tpi for bottom brackets. This thread pitch is found in several widths (68/73/83mm and probably more) for bottom brackets, which describe "English" Bottom brackets. It also applies to things like freewheel and headset threading.

BB30

BB30 is a standard that was created by Cannondale to help create stiffer bottom bracket/crank interfaces. It utilizes a 30mm spindle (vs 24mm for shimano hollowtech II/GXP/FSA MegaEXO/etc). You may visit this page and click accept to view the (now open) patent. The frame must be 41.960±0.025mm in diameter and be 68.0±0.2mm wide at the bottom bracket. Effectively a standard 'English' BB shell but larger diameter with no threads cut. Also, do not confuse this with PF30 - BB30 has bearings directly in the frame that rest against a retainer clip.

This Frame...

Looking at the photos of the frame, this is definitely a pressfit bottom bracket as photographed, which would rule out English/BSA. Why they would ever say English/BB30 is beyond me. I'm leaning towards there was some translation issues and/or some confusion on the part of the person writing the web page. It is not uncommon to receive something that is not quite what you expected when you buy things like this direct from overseas. I would definitely try to get in touch with them further to confirm exactly what is going on.

BB30 to HollowtechII/GXP/MegaEXO/etc (24mm spindles)

If it is BB30, what are your options? As far as I know Shimano doesn't make a BB30 compatible bottom bracket. This would be a bottom bracket with 42mm OD bearings x 24mm ID. Here's a few options in order of my preference:

Probably your best bet in this particular case is something like this adapter from FSA, although I don't have any experience with them as far as reliability. This would allow you to choose a standard BSA bottom bracket with the component package and actually be able to install in the frame.

Praxis makes a bottom bracket that would work. As well as Rotor. I feel this is preferable if you weren't already forced to buy a BSA bottom bracket as having less parts floating around is generally more reliable.

Wheels MFG makes lots of cool stuff in the USA and they make delrin adapters that will reduce the ID of a BB30 bearing to 24mm (hollowtech II). Probably less desirable in your case, as then your hollowtech II bottom bracket is useless and you have to buy a BB30 bottom bracket.

Also, press in bottom brackets require bearing presses and can be pretty tricky. Usually not tools that the home mechanic has around.

once again: I would strongly suggest getting in touch with these folks before buying anything. The lack of clarity is really not confidence inspiring. Maybe they do offer the frame in two different BB options, but that doesn't seem particularly likely to me.