Why 2021 top-tier road bike are so dark? Is black/dark better looking or good looking is nothing at all anymore?
The short and, I am afraid, only answer is &quot;fashion&quot;. The &quot;tan&quot; walls on the tires that are present on the two first images are another trait of the fashion.
There is nothing wrong with that, but, if you really are on high-end bicycle market, there are smaller manufacturers and third-party companies ready to customize your frame paint. Customization services like Orbea MyO come directly from the vendor.

And, most of them, the bike brand is even invisible.

Personally, I am fine with that: I hate being a moving advertisement for anything.