Is this new wheel out of true?
The pads are positioned reasonably close to the rim so the brakes are probably be adjusted correctly. The does not appear to be rubbing on the pads. It will most likely not be a problem.

Whether this is acceptable on a new bike depends on the quality and cost of the bike. Most bicycle purchases come with a free tune-up after a short period of time, and a good bike store should deal with minor issues for no cost. Have the store take a look at it.