English-English term for "Shōjo manga"
I'm sure the other people that answered are much more informed than myself, but I just wanted to say that back in 2000, Tokyopop was putting out 'Americanized' shojo manga (they changed the left-to-right format over to right-to-left, they changed character names to English names, and they often changed names of Japanese food or places to American food or places), and they put them out under a line of books they called 'Chix Comix'.
These versions were pretty much forgotten when the better ones came out later, but since they did introduce a lot of people to manga, I heard some women and girls still refer to shojo as 'chick's comics' for a few years after. Just thought I'd mention that.