Payee identity verification
BIP 70 addresses the issue in merchant/customer use cases:

https://github.com/bitcoin/bips/blob/master/bip-0070.mediawiki

As to individuals I guess there's still room for improvement. Meanwhile check out the following website:

http://onename.io

It's worth noting that by using a single address anonymity is basically thrown away (e.g. everybody can see your balance).