What is this plant ...?
That is a beautiful Pink Quill, or Tillandsia cyanea. I have included two websites below about this plant, both of which include care tips. 


http://home-and-gardening.info/2009/09/18/a-guide-on-growing-tillandsia/
http://houseplants.about.com/od/bromeliads/a/Bromeliads.htm