Defining paper(s) in epigenetics
I understand that Robin Holliday was the first to discuss the possible role of DNA methylation 
in the control of Gene expression. In his paper "The inheritance of epigenetic defects"
he presents what is one of the first modern formulations of what we now regard as epigenetics. The term "epigenetics" itself was coined by Conrad Waddington although this predated our modern understanding of heredity.

Holliday, R., The inheritance of epigenetic defects, 1987, Science, 238, 4824