awakening effects of light
I don't believe either is the reason. Back in the day of early man, the different intensity levels of light was used as a signal to our body's "master clock" to tell us when it was time to go to sleep. So to simply put it, when exposed to less intense light, such as artificial light, its picked up as the dimmer, less intense, light akin to when historically we would be getting ready to go to sleep.