How to calculate baudrate?
The article mentions that the sequence is likely pulse duration modulation, but the RfCat library doesn't support PDM. Instead, it supports OOK. So what the author is doing is representing PDM as OOK.

In particular, the author has likely measured the length of the pulses and determined that the short pulse is 1/3 as long as the long pulse, and that the entire section is 4x as long as the short pulse. So that means that OOK with 4 symbols can be used to represent 1 PDM symbol. The OOK sequence {0, 0, 0, 1} represents the PDM symbol 0, and {0, 1, 1, 1} represents the PDM symbol 1.

The baud rate here is taken as the OOK equivalent baud rate. Measuring that is just a matter of using the baudline tool there to select the region in time where the short pulse starts and stops and measuring how long that section is. That gives you a duration. You can invert a symbol duration to get a baud rate. 1/(2960 Hz) is about 0.337 milliseconds.