Pulse Compression(Chirp) SNR Gain
It's often said that pulse compression gives you a gain proportional to the time-bandwidth product (otherwise known as the pulse compression ratio, or $PCR$). This is a really misleading statement, and it had me confused enough to sit down and think about it for awhile. I thought I'd share some of my findings that I pieced together from both reading the internet and from my own DSP simulations.

The claim

Before looking into this, I had assumed that, if I take two pulses of equal amplitude $A_0 = \sqrt{P_0}$ and equal pulsewidth $\tau$, one of them a simple sine (no frequency modulation) and the other an LFM chirp, then the matched filter output $SNR$ of the chirp would be larger than that of the sine, precisely by a factor of $PCR$. I had reasoned that they both have equal energy $(E = P_0 \tau)$, but the chirp has a much narrower peak width than the sine $(\delta t = \tau/PCR)$, which would result in a larger peak height, inversely proportional to keep the total energy fixed: $$E = (P_0) (\tau) = (P_0 PCR)(\frac{\tau}{PCR}) $$

This is wrong, yet for some reason it's stated exactly this way on Wikipedia's article on the subject. Someone should fix this?

What actually happens

It turns out that both signals have the same peak power, despite the fact that the chirp's energy is squeezed into a smaller width. Therefore, we conclude that the total energy of the matched filter output of an LFM is actually smaller! 

At first this looks like a problem. Moreover, you're not going to do any better with any other filter, because matched filters are optimal. But as has been noted already, the same peak power will be observed regardless of the waveform. Improved $SNR$ isn't the advantage of an LFM. The real benefit is the resolution. With the same $\tau$, I can resolve echoes that are less than $\tau$ apart, without losing $SNR$. That's pretty awesome, it turns out.

How to actually observe "Pulse Compression Gain"

If you really want to see pulse compression gain, then you've gotta compare something different. Indeed, the subject of pulse compression is usually introduced by explaining the tension between time resolution and $SNR$, before pulse compression. With a simple sine, you need to have a longer $\tau$ to improve $SNR$ (more total energy), but then you have the problem that you can't resolve echoes as well as you did before. If you want to resolve echoes better, you have to either crank up your peak power or sacrifice $SNR$.

As I mentioned above, pulse compression allows you to resolve shorter time-scales while keeping $SNR$ fixed. Alternatively, you could try comparing two signals with equal bandwidth: a simple sine wave with pulsewidth $\tau$ and an LFM chirp with pulsewidth $\alpha \tau$. Both pulses have the same resolving capability when $\alpha = PCR$ of the chirp. But the chirp will a larger peak power, and thus larger $SNR$, by a factor of precisely the $PCR$. This is simply because you have a longer pulse, not because more energy has been "squeezed" into a smaller time bin.