What is energy in image processing?
The usage of the term "energy" in image processing context has historical reasons. It can be mapped to "brightness" or "intensity".

Imagine you have a (for matters of simplicity) greyscale image, that you want to transmit. Historically, that was done via some kind of analog modulation, where, simply speaking, dark "pixels", low intensity meant "low voltage" and bright "pixels", high intensity meant "high voltage". When looking at a CRT television, you could take the word "energy" quite literally, as an all black image will produce significantly lower energy consumption than an all white image.

The term "engergy minimisation" is usually employed, when trying to optimize some kind of algorithm or codec by comparing the difference of original signal and encoded-decoded signal. The codec would be perfect, if this difference was all zeros, so the target is "to minimise the energy" of the difference signal. Usage of "energy maximisation" is analog.

So, think of "energy" as "intensity" or "brightness" in the context of image processing.