Maximising each element in a matlab array
If the matrices are not too big, repmat could work:

B = [2 3];
C = [0 1 2 3];
% Vectorize the vectors for a simplication
B = B(:);
C = C(:);

A = max(repmat(B,1,length(C)),repmat(C',length(B),1));


For those interested, Comparing BSXFUN and REPMAT and Matlab - bsxfun no longer faster than repmat? address its relative efficiency with respect to repmat. Apparently,  bsxfun used to be much faster, sometime ago. The difference seems shallower with the recent Matlab versions.